Shows
Better Business PodcastE86: Cyclone Alfred and Business Resilience: Are You Ready?In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights on resilience, adaptability, and proactive planning. Discover why anticipating challenges, building strong foundations, and responding decisively can transform your business from vulnerable to unstoppable—even in uncertain times.2025-03-1010 minBetter Business PodcastE85: Mastering Email Automation: Boost Your Revenue Fast With These Simple TacticsIn this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting or looking to refine your email marketing, this episode covers the key components of success and common pitfalls to avoid. Tune in and start mastering email automation today!2025-02-0408 min
Better Business PodcastE84: Unlock Business Growth with These 3 AI Chatbot RecipesTry Highlevel for 30 Days - https://bit.ly/4aBcp4I
Are you a busy entrepreneur looking to save time and boost your business? In this episode, we reveal three powerful ways AI chatbots can transform your operations: automating repetitive tasks, reactivating dormant leads, and qualifying leads from social campaigns. Learn how these smart tools can handle customer inquiries, revive lost opportunities, and focus your sales efforts on the right prospects—24/7. Don’t miss this chance to discover how AI chatbots can free up your time and drive growth in your business. Listen now and take your efficiency to the next leve2025-01-1311 minBetter Business PodcastE83: Kickstart Your Small Business in 2025: Smart Marketing Resolutions for Big Results!Ready to take your small business to the next level in 2025? 🎯 In this episode of the Better Business Podcast, Alexei shares actionable marketing resolutions to help you start the year strong. Learn why focusing on what to market is more important than how to market, and discover practical tips for competitor research and tracking market trends. Stop guessing and start growing your business with strategies that work!2025-01-0209 minBetter Business PodcastE82: Building Better Agencies: Ali Rabar on Evolving Agencies and the Rise of Fractional CMOsIn this episode of the Better Business Podcast, host Alexei dives into the transformative world of digital marketing and agency growth with Ali Rabar, founder of Lean Agency and an expert business coach. Together, they explore how agencies have evolved over the years, the rise of the fractional CMO model, and the critical strategies agencies need to stay ahead in a competitive market. Whether you're running an agency or navigating the fast-paced digital marketing world, this episode is packed with insights to help you grow and adapt.2024-11-2631 minBetter Business PodcastE81: BLACK FRIDAY Tips to Boost Your BusinessTune in to Better Business Podcast for essential Black Friday tips to boost your business and maximise sales during the holiday shopping season!
Are you looking for ways to promote your business using the Black Friday trend? Then this podcast episode is for you.2024-11-2605 minBetter Business PodcastE80: Breaking the Triangle: You Won't Believe How Business and Buyer Behavior Are EvolvingIn this solo episode of the Better Business Podcast, we dive deep into the age-old business dilemma of choosing between cheap, good, and fast, and how it has shaped businesses historically. We explore the evolution of market dynamics, from the traditional trade-offs to the emergence of stores that prioritize customer experience and branding. Discover how these changes have influenced buyer decisions and behavior, and what it means for businesses looking to break free from these constraints and thrive in a competitive marketplace. Join us as we unravel the secrets of business evolution and learn how to leverage these insights for...2024-11-1208 minBetter Business PodcastE79: Navigating the Digital Currents with SEO Agency Owner Ben MadenJoin us on Better Business as host Alexei interviews Ben Maden, founder of Brisbane's Matter Solutions, a leading web and SEO agency. In this episode, Ben shares insights from his entrepreneurial journey, discusses current trends in digital marketing, and explores the challenges and future of SEO.2024-10-0833 minBetter Business PodcastE78: You Won't Believe the Reasons You're Attracting Bad ClientsIn this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares insights on how to refine your approach, set clear expectations, and build stronger client relationships that benefit your business.2024-10-0109 minBetter Business PodcastE77: Shocking Truth About Service vs Solution That Nobody Tells YouIn this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client request. Through expert interviews and real-world examples, Alexei discusses the benefits and limitations of each approach, helping listeners understand when to apply one over the other to maximize impact and client satisfaction. Join us to uncover how shifting your perspective can lead to more innovative and effective outcomes.2024-09-2405 minBetter Business PodcastE76: Transform Your Business: Systemising Your Tradie BusinessLearn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success.
How do you systemise your tradie business?
Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break down the key strategies to automate and streamline your operations. Discover how technology can enhance your marketing, sales, operations, and accounting processes, ensuring a steady flow of jobs and an efficient work environment. Whether you're looking to improve customer management through CRM systems, optimize job scheduling, or keep your finances in check with...2024-09-0909 minBetter Business PodcastE75: Navigating Change: IT Evolution and Expert Insights with Martin von SteinJoin Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will also share invaluable tips tailored for small businesses, aiming to equip you with the knowledge to leverage IT advancements effectively. Whether you're an IT professional or a small business owner, this conversation will provide you with a fresh perspective on the technological shifts shaping our digital landscape. Tune in to stay...2024-08-1938 minBetter Business PodcastE74: Crafting Words that Work with Steve PlummerJoin Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for building authority as a business owner and offers a treasure trove of tips on leveraging copywriting and published content to elevate your brand. Whether you’re a budding copywriter or a seasoned entrepreneur, this co...2024-08-1236 minBetter Business PodcastE73: Flow Like Water: Mastering Business OperationsIn this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus, efficiency, and adaptability converge to create optimal outcomes.
Listeners will discover the common barriers to flow, such as lack of experience and poor delegation, and receive actionable strategies to overcome these obstacles. Whether you're struggling to stay "in the zone" or seeking ways to streamline your operations, this episode offers essential insights into cultivating a fl...2024-08-0208 minBetter Business PodcastE72: Adapting to Market Changes: The Power of Research in Business StrategyIn this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or break your business.
Alexei will explore how market research helps businesses:
Stay attuned to changing customer needs and preferences.
Identify emerging market trends and seize new opportunities.
Benchmark against competitors and find gaps to exploit.
Mitigate risks through informed decision-making.
Avoid costly mistakes by testing ideas before full-scale implementation.
Set realistic goals based on data-driven...2024-07-1810 minBetter Business PodcastE71: Expert Discussion: Smartphones, IT Services, and Cybersecurity with Denis O'SheaIn this episode of the Better Business Podcast, I sit down with Denis O'Shea to discuss the fascinating evolution of smartphones and the critical role of IT services in today's business landscape. We delve into the paramount importance of cybersecurity for businesses and how it's become a top priority in the digital age. Denis shares insights about the different behaviours of each market in Australia, New Zealand, and the USA, along with valuable tips for business owners looking to expand their reach. Tune in for practical advice and expert insights on navigating the ever-changing tech world. Don't forget to like...2024-07-1143 min
Success Secrets ExposedCreating Positive ChangeAlexei Kouleshov is an entrepreneur, business advisor & sales and marketing coach. He helps businesses grow by establishing clear objectives, enhancing sales processes & implementing effective marketing strategies. We discuss:Personality profiling: Understanding and aligning your strengths. Clarity on goals: Setting and achieving specific targets. Continuous inspiration, motivation & education.Alexei's smart approach to positive change and focus on the critical 4% of activities for success.Success Secrets Exposed is broadcast live Tuesdays at 7PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www...2024-06-2546 minBetter Business PodcastE70: Kick Up the Bottom Line: It's Time To Change Your...In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked strategy that could transform your business's profitability: increasing your prices.
Why shy away from adjusting your rates when everything from living costs to salaries has soared? In "Profitable Pricing," Alexei breaks down the rationale and methods to enhance your pricing model without losing your customer base. Learn how to redefine your USP to reflect the...2024-06-1406 minBetter Business PodcastE69: Imperfect Progress: Balancing Done and PerfectIn this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals!
We've all heard the mantra "Done is better than perfect," but what if it's not that simple? In this episode, Alexei dives into the idea that the pursuit of perfection can be paralyzing, but blindly prioritizing "done" can also backfire. He explores how the ideal approach depends on your unique skill set and goals. Whether you're a seasoned professional or just starting out, this episode will help...2024-06-0408 min
Better Business PodcastE68: Smart Selling: Key to Lead Qualification SuccessHighLevel (advanced) - https://bit.ly/4aBcp4I
CapsuleCRM (beginners) - https://bit.ly/4aBjceH
In this episode of the Better Business Podcast, join Alexei as he delves into the critical process of qualifying leads before the sales conversation even begins. Discover why aligning your product or service with customer needs isn't just about asking the right questions—it's about understanding the deep motivations of your potential clients. Learn about the ACUA framework (Availability, Convenience, Utility, Affordability) and how it can guide your qualification strategy to save you time and attract better clients. Alexei will also cover common pitfalls such as...2024-05-2709 minBetter Business PodcastE67: The Core of Success in Business: The Gap Between The How and The WhyStart with Why book - https://amzn.to/3QNPkos
The Gap and the Gain - https://amzn.to/4amhOwp
Happy Clients reviews app - https://happyclients.com.au/
In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why, What, Who, How, and When. He highlights the common pitfall many business owners face—jumping straight to 'how' without addressing more fundamental questions. Drawing inspiration from Simon Sinek's transformative approach in "Start With Why" and exploring Dan Sullivan's "Gap and the Gain" concept, Alexei offers a fresh perspective on aligning business actions wi...2024-05-2008 minBetter Business PodcastE66: From E-Book Entrepreneur to Meta Marketing Master: The Journey of Andrej BrummerIn this episode of Alexei's podcast, we're joined by Andrej Brummer, a digital entrepreneur from NZ who created passive income using ebooks. He learned the e-book trade from Andrew and Daryl Grant, then mastered Facebook marketing to help business coaches grow their brands using Meta platforms. Tune in as he shares his inspiring journey, motivating business owners to take bold steps and not fear failure in the digital world. Packed with insights, this episode encourages business leaders and marketers to embrace their ambitions and scale their digital presence with confidence. Don't miss it!2024-05-1325 minBetter Business PodcastE65: Time Management Tactics: Elevating Your Business Game with Pomodoro Technique and Better HabitsRead Atomic Habits - https://amzn.to/44oQjB0
In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how integrating the Pomodoro Technique can revolutionize your workflow. He also unpacks insights from James Clear's "Atomic Habits," showcasing how small, incremental changes can lead to significant improvements in time management and overall productivity. Whether you're a seasoned entrepreneur or just starting out, this episode equips you with practical strategies to optimize your time, set achievable...2024-05-0610 minBetter Business PodcastE64: Expanding Your Podcast Audience: Alexei's Tips for Better Reach and Engagement via YouTubeJoin us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to harness the power of topic research and keyword optimization to captivate the right audience. Discover the ins and outs of leveraging social media platforms and email marketing to amplify your message. Plus, Alexei will reveal his tips on utilizing short promotional clips and Google Ads to further boost your visibility. Whether you're a podcast...2024-04-2910 minBetter Business PodcastE63: How To Make $100,000+ Every Month Using YouTube Ads with Ben JonesIn this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effectively and unlock...2024-04-2241 minBetter Business PodcastE62: Staying Ahead of the Game: What's Impacting Business in 2024 and Why So Many Are Closing?In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty.2024-04-1510 min
Better Business PodcastE61: Inside the Industry with RTO Mentor: Discussing Business Challenges of 2024 With Merinda SmithIn this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisition in a competitive market. Whether you're seeking to enhance your RTO's performance or looking for ac...2024-04-0830 minBetter Business PodcastE60: Navigating the Digital Currents: When Did you Last Review Your Marketing Strategy?In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei delves into the importance of being agile in your marketing approaches, leveraging real-world examples and actionable insights to guide you through reassessing your strategy. Whether you're a small business owner, a marketing professional, or someone curious about the digital marketing sphere, this...2024-04-0110 minBetter Business PodcastE59: Unlocking Potential: NLP Strategies with Reg Malhorta from Neuro Masters AcademyIn this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're battling self-doubt or seeking innovative ways to engage with customers, this discussion unveils how NLP can revolutionize your approach to business and personal growth. Tune in to discover how to harness the power of NLP to elevate your small business above the competition.2024-03-2635 minBetter Business PodcastE58: Leveraging Content for Authority: Insights and Strategies with Sally A. CurtisThis episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets behind creating content that is not only easy to consume but also highly relevant, increasing visibility and value in the marketplace. Whether you're an author, coach, consultant, or small business owner, this podcast provides actionable insights on leveraging your wisdom to...2024-03-1529 minBetter Business PodcastE57: Gifts That Matter: How Awareness Shapes Our Choices on Days Like International Women's DayIn this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our lives, Alexei explores gift ideas that not only celebrate but also create memories.
Whether you're looking for personal inspiration or seeking insights on how awareness campaigns can shape consumer behaviour, Alexei's expert perspective on marketing will help you find the right solutions at the right time.2024-03-0806 minBetter Business PodcastE56: Transforming Mindsets: Sharon Jurd's Journey to Business Coaching MasteryIn this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her personal journey from the early stages of her career to becoming a sought-after mentor, revealing the challenges she faced and the victories she celebrated along the way. With a passion for helping business owners unlock their full potential, Sharon discusses her holistic approach to coaching, emphasizing the importance of aligning the mind for success. Listeners...2024-02-2631 minBetter Business PodcastE55: Challenging the Status Quo with Purpose: Col Neate's Vision for Business GrowthJoin Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth," Alexei uncovers the essence of Col’s approach to coaching and consulting, emphasizing the importance of profitable interactions and the power of experience through doing.
With over 15 years of coaching and a rich background in operational startups and global improvement projects, Col brings a wealth of knowledge and a unique perspective on overcoming industry st...2024-02-1941 minBetter Business PodcastE54: Finding Talent: Unveiling the World of Headhunting with Richard TriggsIn this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles. Listeners will gain a deeper understanding of how headhunters operate, the strategies they employ to identify and attract the best candidates, and the pivotal role they play in shaping the leadership landscape of businesses. Whether you're an aspiring executive, a company looking to enhance your leadership team, or simply fascinated...2024-02-1248 minBetter Business PodcastE53: Beyond Branding: Phoebe Wright on Design, Strategy, and Client SuccessPhoebe's website - https://www.whitespacemarketing.com.au/
In this podcast episode of Alexei's interview Phoebe Wright, the strategic design partner behind the scenes at Your Easy Web Solutions, and a visionary in the realms of branding, design, and social media marketing. With her roots in fine arts, Phoebe has seamlessly transitioned her creative prowess into the digital marketing space, setting new benchmarks for success along the way.
Listen in as Phoebe shares her business journey, from exploring the traditional avenues of BNI business networking to crafting her own unique partner strategies that prioritize quality over quantity. Discover how her...2024-02-0530 minBetter Business PodcastE52: Better Before Big: Questions to Ask Yourself Before Growing Your BusinessIn this podcast episode, Alexei goes over some of the fundamental components of scaling a business. Many business owners rush to grow their businesses; however, without addressing things like positioning, pricing, staffing, and other parts of the business, business owners find themselves stressed and without the expected profit. Hopefully, the questions that Alexei asks will help you understand what to focus on to get your business to do better.
#growingbusiness #scaling #questions2024-01-3109 minBetter Business PodcastE51: Planning Your 2024. What Goals You Should Consider and Focus On To Avoid Stress and BurnoutIn the first episode of 2024, Alexei shares his goal-setting approach for the year. He shares his process of first setting leisure time and holidays and then all the business goals. Alexei also shares the focus of any business owner in terms of inspiration, motivation and direction. The aim of this episode is to help you identify the key milestones that you can look forward to and avoid burnout.2024-01-1513 minBetter Business PodcastE50: Pause, Reflect, Prosper: Navigating Your Business Journey into the New YearContact Alexei about his coaching program via ak@alexei.com.au
In this episode, Alexei goes over the challenges of 2023 and the Christmas break. He shares some tips about getting clear on 2024 in terms of business and what to focus on.
Alexei also discusses the signs of losing clarity in the whirlwind of running a business and provides practical strategies for regaining focus, including the reduction of multitasking and the critical evaluation of client relationships. Discover the power of surrounding yourself with the right people and how a moment of meditation can transform your mindset and set you on a...2023-12-2809 minBetter Business PodcastE49: Fulfilment in Focus: Tristan Wright's Evolution from Custom Sportsware Business to EmpowermentIn this insightful episode, we sit down with Tristan Wright, the visionary behind Evolve to Grow, a transformative coaching business. Tristan's unique journey is transitioning from a sportswear business specialising in bike and triathlon products to spearheading a coaching business. Our conversation delves deep into the core of his coaching philosophy: the critical role of fulfilment. Tristan shares how finding true fulfilment is more than just success—it's about commitment to change and growth, both personally and professionally. He opens up about the challenges, triumphs, and pivotal moments that shaped his approach, providing invaluable lessons for entrepreneurs and business leaders al...2023-12-1825 minBetter Business PodcastE48: Best Linkedin Strategy for 2024: B2B Marketing with Linkedin Events by Julie MasonGet in touch with Julie Mason - https://www.juliemason.com.au/
Julie Mason is one of the best LinkedIn experts in Australia. This week, Alexei interviews Julie on LinkedIn strategies and particularly LinkedIn events as a strategy for B2B marketing.
Alexei has known Julie for a long time, and over time, she has transitioned through a number of entrepreneurial ventures. For the last 15 years, though, she has been focusing on social media marketing, specialising in LinkedIn. Her expert knowledge of the platform and the strategies that it brings are very Impressive.
Don't miss out on learning about from...2023-12-1544 minBetter Business PodcastE47: Dental Practice Mastery: From Practice Owner to Helping Dentists GrowIn this podcast episode, Alexei interviews Julie Parker, who is a business coach who helps grow dental practices. As a former dental practice owner, Julie understands both sides of the business and has developed a lot of courses to help with things like marketing, customer retention and much much more.
Dental Practice Mastery - https://dentalbusinessmastery.com.au/
Here is the link to her workshop - https://jpps-online.thinkific.com/courses/goals-achievement-workshop2023-12-1138 minBetter Business PodcastE46: Entrepreneur's Journey: From Canada to Nicaragua, Living the Dream as a Business CoachFind out more about Jean-Luc - https://www.coachjeanluc.com/
In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach.
Jean-Luc uses his proven framework to allow business owners to run businesses better, grow and achieve goals. His approach addresses multiple areas of the business as well as the business owner.2023-12-0742 minBetter Business PodcastE45: Post Covid Learnings for Small Businesses and Changes Worth Paying Attention to Right NowThe podcast episode is where we explore the learnings from COVID-19 and the changes shaping the Australian economy and small businesses. In this dynamic podcast series, we'll embark on a journey to discover how the pandemic has transformed the way businesses operate and how they're charting a new course for success in these unprecedented times.2023-12-0410 minBetter Business PodcastE44: Black Friday Unboxed: Going Over Pros and Cons of Seasonal Sales for Small BusinessesIn this enlightening episode of "Black Friday Unboxed," we delve into the whirlwind world of Black Friday sales and their multifaceted impact on small businesses. From the bustling aisles to the digital storefronts, we explore the history, trends, and consumer psychology that drive this annual shopping extravaganza. We weigh the pros and cons for small businesses, dissecting the opportunities and challenges they face in competing with retail giants. Through engaging case studies, we celebrate successes and learn from setbacks, providing valuable insights for small business owners.2023-11-2709 minBetter Business PodcastE43: YEWS on a Current Affair and the Real Damage of Optus and its CEO Kelly RosmarinIn this special podcast episode, Alexei goes over his experience getting on a Current Affair and what actually happened. This came absolutely out of nowhere and has now put YEWS on the national scale.
Also, in this episode, Alexei goes over the Optus meltdown in more detail and the real problem behind Optus CEO Kelly Rosmarin.
There is always a learning behind all these events for small businesses...
#yews #currentaffair #optus #kellyrosmarin2023-11-2012 minBetter Business PodcastE42: The Story Behind Alexei's YEWS Agency - Creating Positive ChangeIn this podcast episode, Alexei goes over the story of YEWS (Your Easy Web Solutions) and its foundations. He shares key concepts behind the business and provides some tips for business owners based on his experience. As always, the Better Business podcast is full of references, ideas and tips to help you grow.
Don't forget to subscribe to our podcast and share it.2023-11-1716 minBetter Business PodcastE41: Payment Revolution: Exploring Modern Payment Platforms for Your BusinessWelcome to a new episode of the Better Business Podcast, where our host Alexei dives into the dynamic world of payment methods and their pivotal role in driving business growth and attracting more clients. In this episode, Alexei explores a range of modern payment solutions, from established players like Stripe and PayPal to emerging platforms like Airwallex, offering a comprehensive guide for businesses looking to expand their transaction capabilities.
Whether you're just starting or looking to scale up, understanding these payment methods is crucial for meeting customer expectations and staying competitive. This episode is packed with expert insights, real-world examples...2023-11-1211 minBetter Business PodcastE40: Connectivity Crisis: Learning from the Optus Network MeltdownIn the latest episode of the Better Business Podcast, host Alexei delves into the recent Optus Network Meltdown, a critical event that left 10 million Australians without service, shaking the foundations of businesses nationwide. Alexei navigates through the complexities of the incident, providing an analysis of what happened and the immediate and far-reaching impacts on people.
Alexei also compares this with the Facebook outage incident in 2021, how the impacts are very different, and what the aftermath of the event is.
As business owners we need to learn from situations like these in order to not be overly dependent on a single...2023-11-1008 minBetter Business PodcastE39: From Family Printing to One-Stop Branding & Vehicle Wrapping with Luis GarottiJoin us on "The Branding Journey" as we explore the remarkable story of Luis Garotti from 292 Co, who transitioned from a family printing business to becoming a trailblazing expert in one-stop branding solutions and vehicle wrapping. Hosted by Alexei, this podcast delves deep into the world of branding and strategy, featuring a special interview with the one and only Lusi Garotti.
In each episode, your host, Alexei, alongside the guest experts, share their wealth of knowledge and experience, guiding you through the intricacies of their speciality. Discover the sales and marketing lessons from true business owners who have mastered their...2023-10-3027 minBetter Business PodcastE38: The Importance of Follow-Up in Sales: Extending the Window of Opportunity with AlexeiGet PandaDoc - https://shorturl.at/huwIM
Join Alexei, as he delves into a pivotal element of the sales process: the power and potential of effective follow-up. In this solo episode, Alexei unravels the layers behind what makes follow-ups not just essential, but transformative in the realm of sales.
Drawing from years of hands-on experience, he underscores how extending the window of opportunity through follow-up can significantly amplify sales results. Understand why many salespeople might be leaving a vast reservoir of potential untouched by prematurely ending their engagement with leads.
Alexei not only shares compelling statistics and figures that drive...2023-10-2311 minBetter Business PodcastE37: Boost Your Fitness Biz: Leveraging Mobile Body Scans for Maximum Growth with Cameron HainesIn this riveting episode, Alexei sits down with Cameron Haines, the visionary behind the innovative Mobile Body Scans business. They dive deep into how this technology is helping the personal trainer industry. Learn how personal trainers can leverage these scans to gain more clients, provide personalized training plans, and significantly improve retention. Cameron also shares the inspiration behind his venture and gives a sneak peek into what's next for this business. Whether you're a fitness professional or just someone interested in the future of health and wellness, this is one episode you won't want to miss!2023-10-1619 minBetter Business PodcastE36: Alexei's Insights: Using Principles of Jiu-Jitsu in Business to Adapt and GrowJoin Alexei in a captivating exploration where the principles of Jiu-Jitsu meet the intricacies of business. Learn how to effectively leverage resources, manage the overwhelming stress of decision-making, adapt processes in a rapidly changing environment, and position yourself rightly for optimal success. Drawing lessons from the mat to the boardroom, Alexei delves into strategies that not only grapple with challenges but also turn them into opportunities. Perfect for entrepreneurs, martial artists, and anyone eager to transform their business mindset, this podcast promises insights that are both profound and actionable.2023-10-0911 minBetter Business PodcastE35: From Corporate to Coaching - Business Beyond the Books & Unveiling the 'Circle of Trust'Better Business Podcast dives deep into the transformative journey of Paul Farmer, who traded his corporate corner office for a mission to empower business owners worldwide. This podcast is a fusion of Paul's vast corporate wisdom and his passion for coaching, providing listeners with a unique perspective on growth. Each episode delves into the critical habits of successful business owners and demystifies the world of accounting, making it an accessible tool for propelling business growth. Whether you're an entrepreneur at the start of your journey or a seasoned business owner seeking fresh insights, join Paul as he shares actionable advice...2023-09-2530 minBetter Business PodcastE34: Playing the Infinite Game as a Long-Term Success Business Strategy (Inspired by Simon Sinek)Dive into the world of the infinite game with our host Alexei. We delve deep into Simon Sinek's transformative concept of finite vs. infinite games and explore what it means for today's small businesses. Alexei, with his wealth of experience in supporting startups and SMEs, sheds light on the perils of a finite mindset and the sustainable success achievable with an infinite one. From building trust within teams to seeing competitors as worthy rivals, this episode offers actionable insights on how small businesses can shift from short-term goals to long-term visions. Whether you're a business owner or someone fascinated by...2023-09-1811 minBetter Business PodcastE33: What Business Coaching is and Why You Need it as a Business Owner...Join us as we chronicle Alexei's captivating journey through the realm of business coaching. From initially navigating the challenging waters of entrepreneurship to rising as a seasoned executive, Alexei attributes much of his growth and success to the invaluable insights from his business coach. Learn how a mentor's outside perspective, strategic planning, and relentless motivation paved the way for Alexei's unparalleled achievements. Whether you're just starting out or at the pinnacle of your career, uncover the potential a business coach might unlock for you, as seen through Alexei's transformative experience.2023-09-1109 minBetter Business PodcastE32: Building Strategic Partnerships for Referrals with Michael Griffiths - Referral Marketing GuruMichael's website - https://www.referralmarketingguru.com.au
This week, Alexei is interviewing Michael Griffiths from Referral Marketing Guru. Michael specialises in helping businesses build strategic partnerships to generate referrals. This is a unique approach that uses businesses with common client goals and allows them to partner.
In this podcast, Michael shares his strategic partnership framework. If you want to learn more about his approach, check out one of his monthly webinars.
#strategicpartnerships #referrals #smallbusinesstips2023-09-0435 minBetter Business PodcastE31: Small Business Marketing: The Power of Google Ads - One of the Best Ways to Get New ClientsIn this podcast Alexei goes over Google Ads' main benefits and why it's still one of the best, if not the best, way to get new clients for small businesses in 2023.2023-08-2813 minBetter Business PodcastE30: Conversion Rate Simplified: Turning Customer Journey Into Enquiries and Sales with Simple CRORequest free CRO Audit here - https://yews.com.au/conversion-rate-optimisation/
In this episode, Alexei reviews conversion rate and simple ways to optimise it. Whether you are running a service-based website or an online store, these simple and practical tips will help you improve.
Conversion rate optimisation (CRO) is a process of improving your website to match the customer journey. CRO is made up of copy and delivery, where both can have a big impact on the final outcome.
#cro #customerjourney #conversionrate2023-08-2117 minBetter Business PodcastE29: Tips for Businesses: Naming a Busienss and Quick Sales and Marketing WinsIn this podcast, Alexei goes over naming a business and provides tips on what to avoid. If you can connect your business name to a strategy, then it becomes a completely different ball game. Also, he shares some quick, easy wins for small businesses.
Are you looking for quick wins for your business? In this podcast, Alexei shares some quick sales and marketing wins for small businesses. You will find this particularly useful if you run a trade business.2023-08-1414 minBetter Business PodcastE28: Evolving Entrepreneur - From HR Consultant to eCommerce with Kevin GammieJoin your host, Alexei Kouleshov, as he dives deep into the entrepreneurial world of Kevin Gammie. Once a HR consultant, Kevin courageously shifted gears and stepped into the role of a business coach, empowering others with the knowledge he gained over the years.
Discover how he then launched Brisbane's largest Facebook group, 'Brisbane Small Business', creating a thriving community that encourages innovation, collaboration, and mutual growth. But that's not all, Kevin's journey didn't stop there.
Our discussions also explore his latest venture: a successful e-commerce store, specifically catering to dog owners, by offering indestructible dog beds. From the initial ideation...2023-08-0752 minBetter Business PodcastE27: Enhancing Sales and Marketing: Powerful Proposals with PandaDocCheck out PandaDoc - bit.ly/478T5eH
Are you struggling to close deals and win more business? Look no further as Alexei unravels the secrets behind creating powerful proposals that captivate your potential clients, leaving them eager to collaborate with you. Drawing parallels between the key elements of winning proposals and optimizing your website's performance, he sheds light on how these sections can be your key to success.
Sections like "Why choose us" or "Case studies" are some of the elements that Alexei goes over. Whether you're an established entrepreneur, a sales professional, or a budding marketer, "Enhancing Sales...2023-07-3111 min
Better Business PodcastE26: Unboxing AI Chatbots: A Discussion with Chatbox Expert Liziana Carter from Grow AIJoin us in this enlightening episode of our podcast as we delve deep into the world of artificial intelligence chatbots with Liziana Carter, a trailblazer in the Direct-to-Consumer (DTC) industry. Carter's journey from creating chatbots for her own businesses to founding a successful AI chatbot agency is nothing short of inspiring.
In this conversation, we unbox the fascinating mechanics behind AI chatbots, explore their practical applications, and discuss the transformative role they play in the DTC industry. Liziana's unique approach to AI chatbot development has not only revolutionized her clients' sales strategies, but also significantly impacted the future trajectory of...2023-07-2423 minBetter Business PodcastE25: Gaining Time: Outsourcing to Free Up Time or Simply Grow Your BusinessIn this podcast episode, Alexei talks about outsourcing. While this isn't a new concept, many businesses aren't using outsourced contractors to grow their business or simply free up their time. Alexei shares some tips on finding people, the geographical selection of his candidates and the kinds of tasks he delegates to outsource freelancers.
Most business owners struggle with their time management and outsourcing is a great way to free up time.2023-07-1713 minBetter Business PodcastE24: Elevate Your Ecommerce: Tactics to Enhance Your Store for SuccessIn this podcast episode, Alexei discusses some tips to help enhance e-commerce businesses. The tips that Alexei is sharing are based on his own experience working with his clients and his own projects.
Alexei goes over improving conversion rate optimization by addressing simple parts of the business that many ignore. These are simple things like adding a new client offer and enabling email marketing, as well as increasing transaction volumes by bundling products.
Let me know what you think about these tips and if you have anyof your own to share.2023-07-1015 minBetter Business PodcastE23: The Simplicity of Success: Unpacking the 1-Page Marketing Plan with Allan DibIn this enlightening episode, we sit down with Allan Dib, the bestselling author of "The 1-Page Marketing Plan". Dib reveals the inspiration behind his innovative approach to marketing, stripping away the complexities often associated with the field to bring you a plan that's not only simple but remarkably effective.
Get ready to delve into the common pitfalls in business marketing, learn about the dynamic relationship between marketing and sales, and discover how businesses can adapt to the ever-evolving marketing landscape. We'll explore how Dib's concept has transformed businesses, from eager startups to seasoned companies, and hear some inspiring success stories...2023-07-0326 minBetter Business PodcastE21: Closing the Deal: Conversations with a Real Sales Professional Alex ShinderStep into the world of sales mastery with our exclusive interview featuring Alex Shinder, a trailblazing expert who has dominated the sales industry for over a decade. Drawing inspiration from the iconic movie "The Wolf of Wall Street," Alex has honed his expertise in IT, SaaS, and technology sales, leveraging powerful concepts such as the renowned "gap selling" approach. In this captivating conversation, Alex shares his invaluable insights, strategies, and techniques that propelled him to the top of his game. Discover the secrets behind his phenomenal success, learn how to bridge the gap between customers' needs and solutions, and gain...2023-06-1927 minBetter Business PodcastE22: Mastering CRM: Amplifying Customer Engagement and Business GrowthIn this episode of Better Business Podcast, we delve into the transformative power of CRM or Customer Relationship Management. Discover why CRMs are crucial in today's digital and customer-centric business landscape, and learn how they can enhance customer service, bolster relationships, increase sales, and much more. We also provide a detailed analysis of three popular CRM platforms - CapsuleCRM, Pipedrive, and HubSpot, outlining their key features, strengths, and weaknesses. Whether you're a small business owner, a start-up founder, or a seasoned entrepreneur, this episode is packed with insights to help you choose the right CRM tool for your business. Tune...2023-06-1512 minBetter Business PodcastE:20 Proof of Concept: The Crucial Step Before Scaling Your BusinessIn this solo episode, your host Alexei Kouleshov, a seasoned entrepreneur and sales coach, deep-dives into one of the most critical elements in the lifecycle of a startup: the Proof of Concept (PoC).
Alexei outlines the importance of having proof of concept not in just what your business does but also the way you sell. Having proof of concept is the key before scaling your business and getting others involved in it.
PoC runs across the four areas of the busienss which are marketing, sales, operations and accounting. It's important to have all the processes bulletproof before thinking about scaling.2023-06-1208 minBetter Business PodcastE19: Aussie E-Comm Success: Unraveling the Story of The Lad Collective with Ed OvendenJoin us in this captivating episode as we delve into the entrepreneurial journey of the founders of The Lad Collective, an innovative Australian company transforming sleep with their specialized linen products. Check out their product here - https://www.theladcollective.com/
We interview Ed Ovenden, one of the founders, to explore the genesis of their idea, the science behind their sleep-promoting linen, and the impact they've had on the market. The big purpose being their products is one of the key drivers behind their marketing and their success.
We also go over their marketing strategy and some metrics behind their...2023-06-0542 minBetter Business PodcastE18: Enlightened Entrepreneurship: Leveraging Books for Business SuccessJoin Alexei on this enlightening journey as we navigate the world of books, education, and personal growth, all to transform you into a more enlightened and successful entrepreneur. Tune in to "Enlightened Entrepreneurship" and unlock the secrets to harnessing the power of literature for business success.
Alexei shares some of the books he recommends for business owners. Some of the books he recommends are an absolute must when it comes to sales, motivation and building a business.
Enjoy another insightful episode of Better Business Podcast.2023-05-2910 minBetter Business PodcastE17: Mastering the Entrepreneurial Mindset: Insights from Andrew and Daryl GrantJoin us for an extraordinary podcast episode that features Alexei interviewing Andrew and Daryl Grant, two remarkable marketing entrepreneurs who have not only achieved incredible success but have also undergone a profound entrepreneural transformation over the past 25 years.
As mentors and close friends of our host, Alexei, they have contributed to his journey and played a pivotal role in shaping his mindset and approach to business. They've really helped to build the foundation for Alexei's digital marketing business and also were the key people behind some of the key pricipals Alexei now teaches his clients.
Discover how their unwavering belief...2023-05-2241 minBetter Business PodcastE16: Small Business Marketing: Impacts of Marketing SeasonalityJoin Alexei for another episode of the Better Business podcast. This week we focus on seasonality in small business marketing.
Has April been a quiet month? Here are some of the reasons why...
We explore what factors impact your marketing regarding seasonality and how to plan for seasonal events to get ahead of the competition.2023-05-1509 minBetter Business PodcastE15: Entrepreneurial Insights: Stories of Success & Tips for Business Owners with Darren StephensIn this episode of Entrepreneurial Insights, we sit down with Darren Stephens - author, entrepreneur, and the mastermind behind the Men are from Mars Women are from Venus book. Darren shares his entrepreneurial journey, including his successes, tips, and lessons learned along the way. He offers practical tips and advice for business owners based on his experience, including the importance of prioritizing customer experience, staying adaptable, and building a strong team. Darren also discusses his work on the Men are from Mars Women are from Venus book and how it has impacted his career and the world of entrepreneurship. Whether...2023-05-0847 minBetter Business PodcastE14: Elevating Your Marketing and Sales Game by Mastering Marketing Message (ACUA Principle)This week we explore the art of persuasive marketing and sales strategies. Join us as we dive into the latest tactics and techniques for crafting compelling marketing messages that resonate with your target audience and drive results.
We cover the ACUA principle developed by Alexei. This is a concept that allows small businesses to create better marketing messages, web copy and, subsequently, sales processes.
Whether you're a small business owner, entrepreneur, or marketing professional, you'll find valuable tips and strategies to help you perfect your marketing communication and boost your sales performance. Tune in to learn how to master the...2023-05-0110 minBetter Business PodcastE13: Navigating the Changing Economic Landscape: Expert Insights from Phil McGannIn this episode, we sit down with Phil McGann, a financial planning expert and founder of Claritude Financial Planning, to discuss the current economic environment. We cover the factors impacting the economy, such as global events and trends, and how they affect personal finances. Phil shares his expert strategies for navigating the changing economic landscape, including the importance of diversification and risk management in financial planning. We also delve into Phil's predictions for the economy's future and provide insights on how individuals can prepare themselves financially. Tune in to gain valuable insights from an experienced financial planner and make sense...2023-04-2437 min
Better Business PodcastE12: Mastering the Sales Process: Communication, Conversation and ConversionIn this episode, we focus on the critical role of effective communication in sales. We'' touch on the three essential parts of the process, which are connection, conversation, and conversion.
We'll also discuss the importance of active listening and how to ask the right questions to uncover your prospects' pain points and needs. We'll explore how to tailor your communication style to different personalities and decision-making styles and share strategies for building trust and credibility through your messaging.
Whether you're a sales professional looking to improve your communication skills or a business owner trying to build more effective messaging, this...2023-04-1714 minBetter Business PodcastE11: Thinking Outside the Box: An Interview with Remy Durieux, The Agent Who Does Things DifferentlyIn this episode of Real Estate Mavericks, we sit down with Remy Durieux, a real estate agent who has made a name for himself by doing things differently. Remy's unique approach to real estate has helped him stand out in a crowded industry and has resulted in numerous success stories for his clients. In this interview, Remy shares his insights on what it takes to differentiate oneself in the real estate industry, the challenges he's faced, and the importance of adapting to changing markets and customer needs. We also discuss the future of the real estate industry and what innovations...2023-04-1021 minBetter Business PodcastE10: Peak Performance at Work: Health, Fitness and Better Team ProductivityIn this podcast, we explore the relationship between fitness, time management, and uninterrupted work intervals in the workplace. We discuss the importance of maintaining physical fitness and the positive impact it can have on productivity and job satisfaction. We also share strategies for effective time management and working in uninterrupted intervals to maximize productivity and reduce stress. Our goal is to help listeners unlock their peak performance at work by incorporating fitness, time management, and uninterrupted work intervals into their daily routines.2023-04-0309 minBetter Business PodcastE9: Email Marketing for Small Business: Tips & Strategies for Building & Nurturing Your Email ListIn this podcast, we'll dive into the world of email marketing and explore the best practices for building a high-quality email list and creating effective follow-up email sequences. We'll discuss the importance of creating an attractive name and email capture to entice people to sign up, as well as explore the various tactics for growing your list, such as lead magnets and social media promotions. Additionally, we'll cover the essential elements of effective follow-up emails, including timing, messaging, and personalization. Whether you're a seasoned email marketer or just getting started, this podcast will provide you with valuable insights and actionable...2023-03-2711 minBetter Business PodcastE8: Taking Control of Your Digital Presence: Insights from Online Reputation Expert Karl SchwantesIn this episode, Alexei interviews Karl Schwantes, an expert in online reputation management and the owner of a successful diamond business Xennon Diamonds. With the onset of the COVID-19 pandemic, Karl leveraged his knowledge and experience to start an online reputation management business, helping individuals and businesses navigate the challenges of the digital world.
During our conversation, we explore Karl's journey from running a brick-and-mortar business to building an online presence, and how he used his knowledge of reputation management to pivot his business during a time of crisis. We discuss the importance of maintaining a positive online reputation, especially...2023-03-2023 minBetter Business PodcastE7: The Importance of Mental Health in Business, the 4Fs and Your Easy Web SolutionsIn this podcast episode, Alexei discusses the importance of mental health in business. Being in business can be particularly challenging due to a lack of support, understanding and generally loneliness.
Alexei also goes over his business, Your Easy Web Solutions, and how that's come about. Many business owners may relate to his journey and challenges.
#mentalhealth #family #4fs2023-03-1312 minBetter Business PodcastE6: Interview with Daniel Roberts from Securelux - Systems and People to Grow a Family BusinessThis week Alexei interviews Daniel from Securelux, a business that quadrupled and became the number seller 1 Crimsafe in South East Queensland. Daniel shares his approach, systems and challenges working in a family business.
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
If you run a family business or have inherited one, this episode will give you some good ideas to take it to another level.
Like my content? Connect and follow me on:
Facebook: @kouleshovalexei
Twitter: @alexeikouleshov
Linkedin: @alexeikouleshov2023-03-0622 minBetter Business PodcastE5: FREE Marketing on a Budget Strategies (That Work)Are you on a tight budget or looking for ways to market your business without spending? This episode of the Better Business Podcast covers strategic partnerships to build your business. Learn where you can find potential partners and how you can easily reach them in a systematic way.
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
While partnering with other businesses isn't new, many companies have pushed this form of marketing back due to COVID and the inability to meet with people face to face.
Like my content? Connect and follow me on:
...2023-02-2308 minBetter Business PodcastE4: Andrew Carter: 10 Things I Regret Buying | Global Publishing GroupBetter Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Andrew Carter from Global Publishing Group. This is a publishing agency that specialises in creating bestseller books for entrepreneurs. Because of this, they have the highest percentage of bestsellers compared to other publishers.
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
Getting your business to stand out from the competition is a serious challenge. Many businesses go stagnant simply because they keep working in the same market segment and fail to pick up better-quality customers or diversify their income streams. Using a...2023-02-2016 minBetter Business PodcastE3: Better Business Podcast - Business Exit Strategy... Have You Got One?Better Business Podcast by Alexei Kouleshov. Alexei discusses having an exit strategy for a business. This may even end up being something that you may not have even thought of.
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
Many business owners fail when it comes to having an exit strategy. This often results in business stagnation as business owners reach a certain point and are unsure how to develop their business further.
What is your business exit strategy? If you've not thought about it, perhaps now could be a good time...
Like my...2023-02-1312 min
Better Business PodcastE1: SUCCEEDING IN BUSINESS w/ Alexei Kouleshov's Better Business PodcastBetter Business Podcast by Alexei Kouleshov. This is the first episode where Alexei discusses the Better Business Podcast and why he decided to start it.
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
The idea behind this podcast is not to reinvent the wheel but to create relevant content for busy business owners. The format of this podcast is short and straight to the point. Future episodes of this podcast will feature interviews with industry experts, book reviews and business trends that business owners need to be aware of.
Alexei Kouleshov is an...2023-01-3012 minBetter Business PodcastE2: Why Handwritten Notes Work (from Send Handwritten) with Greg SmithBetter Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Greg Smith, who runs Send Handwritten, an outside-the-box way of marketing for businesses that are targeting other businesses (B2B).
Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos
Business-to-business marketing can be particularly tough. This is mainly because the target audience is usually idle and simply busy. Getting the message through to them requires thinking outside the box and often needs creativity. This is why sending handwritten postcards actually works. Firstly, hardly anyone does this. Secondly, the message looks very personal and...2023-01-3021 min
Better Business PodcastMarketing Evolution Podcast - Video Content Creation For Small Business Marketing (Adam Barbaro)In this episode Alexei is interviewing Adam Barbaro who specialises in video content creation for small businesses. Youtube, TikTok and other topics covered that might be of interest to anyone wanting to market online.2020-11-2725 min
Better Business PodcastMarketing Evolution Podcast - Car Storage, Running Events & Selling Car Covers (Autohouse Storage)In this podcast, I interview Lachlan Harburg from Autohouse Storage - https://autohousestorage.com.au about his business and how its evolved in recent times. We touch on the issues with international travel, misunderstanding of the car storage concept by the public and COVID-19 impact.2020-11-0525 minBetter Business PodcastMarketing Evolution Podcast - Local Roofing Business with Glen Stamper from Zen RoofingGlen from Zen Roofing is sharing his business story and how his business is different from his competitors when it comes to sales and marketing. Glen is a current client of Your Easy Web Solutions and has been for over 8 years.
Zen Roofing offers metal roofing services to clients across Brisbane and has been growing rapidly over the last number of years.2020-10-2015 min
Better Business PodcastMarketing Evolution Podcast - Financial Adviser & Risk Specialist Brad Bell (Special Edition)In this podcast, I am interviewing Brad Bell who is a financial adviser and risk specialist. You can get in touch with Brad via http://www.bbellfinancial.com.au. Brad's speciality is helping individuals have the right setup in terms of life insurance, TPD, Income protection, superannuation setup etc.
This episode isn't our typical one, it's dedicated to the recent passing of a friend whose life insurance was unfortunately cancelled. The motivation behind this is to provide general advice and awareness about the importance of products like life insurance and other related products and how they can be set up...2020-05-1500 minBetter Business PodcastMarketing Evolution Podcast - Security Screens Business & COVID-19Daniel Roberts runs a family business called Securelux. This is a family business that specialises in security screens (mainly Crimsafe product), shutters and related products. This business has been going through some interesting changes in the times of the coronavirus.
I think that many business owners will learn from this interview. I've been wanting to interview Danie for quite some time now. As our client, I admire how he has been growing his business by a number of different strategies and onboarding of various systems. Securelux has been able to onboard systems like Stripe (to speed up their payments), CRM...2020-05-0100 minBetter Business PodcastMarketing Evolution Podcast - The Importance of Marketing Strategy with Zac DauntIn this podcast, Alexei from YEWS is interviewing Zac Daunt Tenasu. Zac specialises in digital marketing strategy for businesses to help them get the best possible results. This is particularly important in the times on COVID-19 pandemic.
Get in touch with Zac via https://www.linkedin.com/in/zacdaunt
Follow us on Facebook: https://facebook.com/YourEasyWebSolutions/
Website: https://yews.com.au
Blog Posts: https://yews.com.au/blog2020-04-3000 minBetter Business PodcastMarketing Evolution Podcast - Bespoke Jewellery Business Moving to Online ConsultationsMarketing Evolution podcast/webinar series with Michael Dransfield from Burgundy Bespoke Jewellers. A business that has transitioned from a classic business model into a remote business setup and is now evolving it's sales processes using online consultations. Learn more about them here http://burgundybespokejewellers.com.au/
Marketing Evolution Podcasts is aimed at helping businesses that are going through business model changes or adapting to the coronavirus situation. The idea is to help business owners take their current processes and streamline them using the technologies available.
Learn more about Alexei and what YEWS does at https://yews.com.au2020-04-1000 minBetter Business PodcastMarketing Evolution Podcast - Social Media Advertising & COVID-19 with Scott MackenrothIn this podcast, I am interviewing one of Australia's leading social media experts Scott Mackenroth from Click Media Solutions. Scott and his team focus on results-driven campaigns for a number of industries such as e-commerce, automotive and others.
I like Scott's approach as he is very entrepreneurial and is willing to share his expertise.
Enjoy!
To learn more visit our blog at https://yews.com.au/blog2020-04-0900 minBetter Business PodcastMarketing Evolution Podcast - The Winning Small Business Marketing Framework by Alexei KouleshovThe Winning Small Business Marketing Framework by Your Easy Web Solutions. Marketing Evolution Podcast covering the fundamentals of launching new business avenues and marketing campaigns.
Visit our website to learn more https://yews.com.au2020-04-0300 minBetter Business PodcastMarketing Evolution Podcast - Insights From PT Business Coach with Dan HendersonMarketing Evolution Podcast by Alexei Kouleshov with Daniel Henderson. Dan is a business coach who specialises in helping personal trainers succeed in their business. As a gym owner himself, he is able to provide some insights on the current situation and evolution of the industry.
To find out more, visit our blog https://yews.com.au2020-04-0300 minBetter Business PodcastMarketing Evolution Podcast - Evolution of Personal Training with Gene Kelly from PT2YourDoorMarketing Evolution Podcast is a series of interviews with coaches, business owners and influencers who are either going through an evolution of their business right now or are helping businesses through it.
We live in an interesting time when technology can really make or break for business. Much of it has been ignored as many people are used to their "comfort" zone or way to run their business. Well with the recent events things need to change and change fast...
Find out more by visiting our blog https://yews.com.au/blog2020-04-0300 min