Shows
To The Bone: Sports Medicine PodcastEp 45. To The Bone: PIVOT into Growth with Alisha PenningtonCan a simple pivot change your future trajectory toward success?In this episode, we sit down with Alisha Pennington—athletic trainer turned entrepreneur—as she shares her powerful journey of transformation and strategic reinvention. We dive into her new book, Power of the Pivot, and unpack:-A practical framework for making aligned, strategic life decisions-The courage it takes to advocate for yourself and embrace risk-Why emotional and mental preparation is key to change-How personal and professional growth are inse...2025-06-031h 01
The Business ATvantageS04 Episode 07: Business Scalability & SustainabilityOn this season of the podcast, we’ve been discussing everything you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about business scalability and sustainability, and how they both apply to the growth of a business.For the context of this episode, sustainability refers to the ability to maintain or support a process continuously over time. In other words, we’re digging into the sustainability of you as the business owner. In today’s business environment, there is an astonishing amount of business models that aren’t sustainabl...2023-06-2038 minThe Business ATvantageS04 Episode 06: Business LegalitiesOn this season of the podcast, we’ve been discussing what you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about the necessary legal components of running a business.One of the benefits of owning a business is the ability to separate the business entity from yourself personally. Separating business affairs from personal affairs allows you to mitigate the risk associated with operating a business.However, if you’re not tending to the legal aspects of the business, you won’t fully reap these benefits...2023-06-0645 min
The Business ATvantageS04 Episode 05: First Steps In Starting A BusinessOn this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business.Before we jump straight into the tangible steps, we discuss the importance of having a “why” prior to starting your new venture. Starting a new business is a challenge, and it’s important to have a “why” that you believe in. When things get hard, your “why” will be the thing that helps you persevere.The first component of s...2023-05-2350 min
The Business ATvantageS04 Episode 04: Is My Business Viable?In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your business, and give you a competitive advantage.When starting a business, we have to weigh the factors. What type of time, energy, and money will it cost us? And what type of time, energy, and money will it afford us?With any decision that involves walking into the unknown, it’s important that we examine the level of risk associated with it. When yo...2023-05-0942 min
The Business ATvantageS04 Episode 03: Should I Start A BusinessIn this episode, we discuss the various business entity types and which might be best for you.What are the risks of continuing to operate as a self-employed person versus a business owner? With that information, you can decide on an appropriate next step for your self-employed work, based on an analysis of your individual situation.Unfortunately, there's not a general standard for whether or not it's best to become a business. Ultimately, it's a complex decision and individualized to each person. However, I firmly believe all healthcare-related operations should be run through a...2023-04-2539 min
The Business ATvantageS04 Episode 02: Business Owner BenefitsIn today’s episode, we explore the benefits of being a business owner. Two of the benefits include tax advantages and risk mitigation.First, let’s touch on some distinctions about business ownership. All business owners are self-employed, but not all self-employed people are a business. If you are self-employed, you do business under your social security number. Whereas if you own a business, you are known as a sole-proprietor to the IRS, and you operate your business expenses with your Employee Identification Number (EIN).By operating under that EIN number, you insulate yourself from pers...2023-04-1136 min
The Business ATvantageS04 Episode 01: Self-Employed WorkWe are kicking off season four of The Business ATvantage Podcast. This season, we will discuss the transition from self-employment to business ownership.In this episode specifically, we will define what it means to be an Independent Contractor, as well addressing the liabilities, legalities, and benefits of self-employed work as a health care professional. Liabilities and Legalities of Working as an AT Independent Contractor:Must Have Insurance: You must have insurance as a self-employed individual. At minimum, you must be identified as a part-time, self-employed person. If you don’t have that designation, you are...2023-03-2824 min
The cATalyzing Podcast for Athletic TrainersThe Value of Self Advocacy for Athletic Trainers: Alisha M. Pennington, MS, ATCKnow your worth, show your worth, own your worth. Advocacy is a domino effect which starts with you as an individual, which spreads to impact our entire profession. In this episode, Ryan is joined by Alisha M. Pennington, MS, ATC, and they discuss the importance of self-advocacy for ATs and why we must master this concept. What are the potential outcomes of positive self advocacy? What happens if you go about it leading with your "ego"? In what ways can positive self-advocacy enhance your compensation and your overall outcomes with your job duties? What are some specific strategies to self-advocate, a...2020-07-1046 min
The Business ATvantageNATA2019 Interviews: Tory LindleyThis bonus episode features Alisha's NATA 2019 interview with NATA President and Director of Sports Medicine at Northwestern University, Tory Lindley. Their discussion centers around self-advocacy as a professional, the NATA initiative "Own Your Impact", and how his presidency has gone thus far. Music by Mr. Logistix (@buuk_werm).2019-12-3126 minThe Business ATvantageNATA2019 Interviews: Kevin KingThis bonus episode features Alisha's NATA 2019 interview with Carolina Panthers Athletic Trainer, Kevin King. Their conversation focused on volunteerism at the state level, how his involvement has changed the trajectory of his career, why he recommends getting involved, and his role as an AT in the NFL. Music by Mr. Logistix (@buuk_werm).2019-12-2318 minThe Business ATvantageNATA2019 Interviews: David GallegosThis bonus episode features Alisha's NATA 2019 interview with David Gallegos. David sits on the NATA Board of Directors for District 7 and is Deputy CEO of FYZICAL Therapy & Balance Centers in Las Cruces, New Mexico. Their conversation focuses on COPA being transitioned from a committee to a council, the history and origin of COPA, who the committee is seeking to represent in the NATA membership, and the future of the council. Music by Mr. Logistix (@buuk_werm).2019-12-1629 minThe Business ATvantageNATA2019 Interviews: Sue FalsoneThis bonus episode features Alisha's NATA 2019 interview with the legendary, Sue Falsone. Sue holds the distinction of being the first female head athletic trainer in any of the four major sports in the United States. She is the owner and founder of Structure & Function Education, a company dedicated to educating healthcare professionals in dry needling. Their conversation surrounds how to work in a multidisciplinary setting, being female business owners, and blazing a trail in the profession. Music by Mr. Logistix (@buuk_werm).2019-12-0927 min
The Business ATvantageS03 Episode 10: Misconduct Part IIThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode continues the conversation on Misconduct from Part I. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal advice: Tammi Gaw does not have a lawyer-client relationship with any listeners. The thoughts and commentary a...2019-12-0551 min
The Business ATvantageS03 Episode 09: Misconduct Part IThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode focuses on a topic that has stolen headlines but is difficult to discuss. Misconduct of all types, though specifically sexual, has been a problem for a long time. We discuss why and how it has gotten to this place. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a ge...2019-10-2444 minThe Business ATvantageNATA2019 Interviews: Erin HasslerWith a focus on Accountability this month, we decided to release Alisha's conversation with Erin Hassler from NATA 2019. Erin is a woman who has held herself accountable her entire life, despite the adversity that has come her way. That experience has her in a position to mentor and hold others accountable too. Music by Mr. Logistix (@buuk_werm).2019-10-1722 minThe Business ATvantageNATA2019 Interviews: Kent GamesAs we focus on Joy this month, we felt it was a great opportunity to release Alisha's conversation with Indiana State University Associate Professor Kent Games at NATA 2019. He is an Athletic Training colleague who is a consistent contributor to dialogue around the topics of joy and fulfillment. In this discussion, they cover finding your why, focusing on mindset and selfcare, whilst challenging the status quo. Music by Mr. Logistix (@buuk_werm).2019-09-1341 min
The Business ATvantageS03 Special Episode: Unionization of PlayersBack in February, there was an article released by the Washington Post that explained that the state of Maryland has proposed a bill that would give athletes the right to unionize and collectively bargain over issues related to health and safety, as well as compensation. This was as a result of the death of Jordan McNair.This is not only relevant to our previous bonus episode on the Maryland case itself, but it also is an area of expertise for Tammi Gaw MS ATC Esq. in her practice of law. We thought it would be advantageous to...2019-08-1657 min
The Business ATvantageS03 Episode 08: Negligence Part IIThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially every action we take as a professional. This second part will focus on case studies and application to practice for the athletic trainer. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:B...2019-05-3150 min
The Business ATvantageS03 Episode 07: Negligence Part IThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially every action we take as a professional. This first part will focus on understanding negligence and its application in the Athletic Training profession. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:B...2019-04-2653 min
The Business ATvantageS03 Episode 06: Preventable Conditions Part IIThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the discussion surrounding the duty of an athletic trainer in regards to preventable conditions, specifically identifying heat illness & rhabdomyolysis as potential situations. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal a...2019-02-2854 min
The Business ATvantageS03 Episode 05: Preventable Conditions Part IThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will focus on the topic of preventable conditions and acknowledging the importance of preventing situations while providing advocacy for oneself and those who may be involved in a potentially dangerous situation. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of e...2019-02-0148 min
The Business ATvantageS03 Episode 04: Pre-Existing Conditions Part IIThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. This episode focuses on laws & ethics and various circumstances the Athletic Trainer should consider regarding pre-existing conditions. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of...2018-11-3048 min
The Business ATvantageS03 Episode 03: Pre-Existing Conditions Part IThis podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will be part one of a conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. The conversation focuses on Sudden Cardiac Arrest & Sickle Cell. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is...2018-10-2634 min
The Business ATvantageS03 Special Episode: Maryland CaseThis special episode's discussion revolves around the details surrounding the death, investigation, and pending legal action of University of Maryland student athlete Jordan McNair. In the dialogue, Alisha & Tammi cover how tangible practices can be put into place for the athletic trainer, in an effort to avoid situations like this from occurring at their place of practice. How the culture of athletics has allowed for these type of incidents to occur and how changes can be made moving forward will also be discussed. Music by Mr. Logistix (@buuk_werm).
Disclaimer:
Because the information discussed and provided in t...2018-09-1442 min
The Business ATvantageS03 Episode 02: Concussion Part IIThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part two of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal ad...2018-08-3150 min
The Business ATvantageS03 Episode 01: Concussion Part IThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part one of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.comDisclaimer:Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal ad...2018-07-261h 01The Business ATvantageS02 Episode 10: Nontraditional SettingsThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various business ideas in the development of non-traditional models of athletic training. This episode will be a culmination of the previous nine, to demonstrate the utilization of these skills in a myriad of settings. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-10-0629 minThe Business ATvantageSpecial Edition – NATA Presidential Candidate Kathy DieringerWith about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer from the 2017 NATA Symposium in Houston. Remember to cast your vote on September 1, 2017 regardless of the candidate you support! Music by Mr. Logistix (@buuk_werm).
You can listen and earn free CEUs at https://theatvantage.com/ceu. Sign up, listen, enroll, learn and earn.2017-08-2526 minThe Business ATvantageS02 Episode 09: Risk & LiabilityThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional risk by recognizing how to protect ourselves both legally and ethically and how to determine appropriate measures to reduce liability. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-07-0741 minThe Business ATvantageS02 Episode 08: OrganizationThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization to professional advancement, relate back to previous topics such as branding, negotiation, and networking, while providing tools for immediate implementation. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-06-0238 minThe Business ATvantageS02 Episode 07: Personal FinancesThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important and how to grow your financial literacy. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-04-2832 minThe Business ATvantageS02 Episode 06: NetworkingThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will dispel myths about networking, examine it's essential role in our professional careers, identify the three main types, and understand how an emphasis on external stakeholders strengthens our profession. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-03-3139 minThe Business ATvantageS02 Episode 05: Contract WorkThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will demonstrate the value of contract work to our profession, how to reduce risk associated with working as a contractor, and understanding the responsibility one has in representing themselves independently. Music by Mr. Logistix (@buuk_werm).
You can listen and earn free CEUs at https://theatvantage.com/ceu. Sign up, listen, enroll, learn and earn.2017-02-2338 minThe Business ATvantageS02 Episode 04: NegotiationThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine how to negotiate on your own behalf, understand the implications of negotiation for our profession, and identifying resources to increase your negotiating power. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-01-2638 minThe Business ATvantageS02 Episode 03: Branding & MarketingThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine branding & marketing in their utilization for various athletic training settings and how to develop a personal brand that markets your unique way of practicing. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2017-01-0543 minThe Business ATvantageS02 Episode 02: Critical ThinkingThis podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine critical thinking and how adopting open minded and objective thinking patterns can advance an athletic trainer personally and professionally.You can listen and earn free CEUs at atvantageacademy.com2016-12-151h 06The Business ATvantageS02 Episode 01: FulfillmentWelcome to Season 2 of The Business ATvantage! This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In our first episode back, we will look at Fulfillment and how it relates to the athletic training profession. Music by Mr. Logistix (@buuk_werm).You can listen and earn free CEUs at atvantageacademy.com2016-12-0147 minThe Business ATvantageThe Business ATvantage Season 2 PreviewA new season of The Business ATvantage is upon us, but now it is time to listen and earn! Check out the Season 2 Preview to find out what we have in store. Music by Mr. Logistix (@buuk_werm).
2016-11-1713 minThe Business ATvantageS01 Episode 20: RecapIn Episode 20 we've got news and updates for you, along with a recap of some of the top episodes thus far. Music by Mr. Logistix (@buuk_werm).2016-07-1217 minThe Business ATvantageS01 Episode 19: Implementing a Business PlanEpisode 19 concludes our four part series on Developing a Business Idea. Now that you have developed your idea, examined its business viability and created a business plan, you are now ready to implement it. This episode covers that process and provides tips to help you along the way! Music by Mr. Logistix (@buuk_werm).2016-06-2839 minThe Business ATvantageS01 Episode 18: The Business PlanEpisode 18 is the third episode in our four part series on Developing a Business Idea and focuses on the business plan itself. We break down tools and resources to help you take on this difficult but important task and share personal experiences as well. Music by Mr. Logistix (@buuk_werm).2016-06-1438 minThe Business ATvantageS01 Episode 17: Business PlanningEpisode 17 is part two of our four part series on developing a business plan. Today we're taking your idea from episode 16 and determining its true viability in the market with a discussion on business planning. Music by Mr. Logistix (@buuk_werm).2016-05-3137 minThe Business ATvantageS01 Episode 16: Developing An IdeaDo you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a discussion on developing your idea. Music by Mr. Logistix (@buuk_werm).2016-05-1743 minThe Business ATvantageS01 Episode 15: Case Study – RobertIn our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! Music by Mr. Logistix (@buuk_werm).2016-05-0341 minThe Business ATvantageS01 Episode 14: MarketingLast episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Logistix (@buuk_werm).2016-04-1941 minThe Business ATvantageS01 Episode 13: BrandingHow does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's branding efforts. Music by Mr. Logistix (@buuk_werm).2016-04-0540 minThe Business ATvantageS01 Episode 12: TaxesTaxes: we don't really like them, but we all have to pay them. Episode 12 we try to make them a little easier to comprehend and hopefully you'll owe a little less in the end. Music by Mr. Logistix (@buuk_werm).2016-03-2240 minThe Business ATvantageS01 Episode 11: National Athletic Training MonthThe first episode in March focuses on National Athletic Training Month. Why does it exist? What can each of us do? Why should we do it? Also, a look at two popular campaigns outside of athletic training. Music by Mr. Logistix (@buuk_werm).2016-03-0846 minThe Business ATvantageS01 Episode 10: Case Study – KellyFor our 10th episode we look at a "Case Study" in which we speak to The Biggest Loser and Universal Studios athletic trainer Kelly Hudson about her unique experience within the performing arts. Music by Mr. Logistix (@buuk_werm).2016-02-2459 minThe Business ATvantageS01 Episode 09: The Meaning of WorkWhy do you work? Is your work your passion? Is your work fulfilling? This episode revolves around the question Why Do We Work? Inspired by a TED Talk, we look at the history of work and discuss how that relates to the world of Athletic Training. Music by Mr. Logistix (@buuk_werm).2016-02-0937 minThe Business ATvantageS01 Episode 08: Hiring & FiringThis episode we take a look at both sides of hiring and firing. What to look for or ask when going through the hiring process. How being fired can be used as an opportunity for feedback. Plus a few tips to make important career decisions. Music by Mr. Logistix (@buuk_werm).2016-01-2643 minThe Business ATvantageS01 Episode 07: Professional EtiquetteFrom emails, to phone calls, to social media and attire, this episode we look at professional etiquette and how it applies to Athletic Training. There are many perspectives on the topic, we analyze whether we can come to a foundational agreement amongst ATs. Music by Mr. Logistix (@buuk_werm).2016-01-1253 minThe Business ATvantageS01 Episode 06: NegotiationWho are the best negotiators and how they able to get precisely what they want. What resources are currently available to athletic trainers and what can they do to help themselves at the negotiation table. Music by Mr. Logistix (@buuk_werm).2015-12-2937 minThe Business ATvantageS01 Episode 05: Case Study – HollyThis week we switch things up and look at a "Case Study" in which we speak to CBU Athletic Training graduate Holly Hartley about her unique experience with the Pacific Crest Drum & Bugle Corp. Music by Mr. Logistix (@buuk_werm).2015-12-1643 minThe Business ATvantageS01 Episode 04: TravelWhat travel opportunities are available within the Athletic Training profession. Tips on how to find them, what to do while on one and what to do once you've come home. Plus, some AT hacks to take full ATvantage of travel opportunities. Music by Mr. Logistix (@buuk_werm).2015-12-0153 minThe Business ATvantageS01 Episode 03: ManagementHow we are all managers and why management is so important. Why empathy, compromise and fairness are essential management attributes. Music by Mr. Logistix (@buuk_werm).2015-11-1852 minThe Business ATvantageS01 Episode 02: Business in Athletic TrainingWhy the importance of Business is often overlooked by Athletic Trainers and why it should no longer be, a conversation with NATA President Scott Sailor, and how Steve Jobs can help in Athletic Training. Music by Mr. Logistix (www.soundcloud.com/buuk_werm).2015-11-0442 minThe Business ATvantageS01 Episode 01: IntroductionWho are we, what is this podcast, what are we about and how does it benefit you? We address these questions and more on this introduction episode of The Business ATvantage. Music by Mr. Logistix (www.soundcloud.com/buuk_werm).2015-10-2114 min