Shows
#AmWritingFriends Don't Let Friends Write Books Without Hooks. Episode 343Hooks, tropes, high concept. Comps. The publishing world tosses those phrases around like juggling balls, and I for one (as usual it’s KJ here) had a hard time understanding them for ages, especially the idea of a hook.
But now I get it. A hook, in short, is the thing that gets someone—agent, editor, reader, movie-goer, etc—to say, following a one or two sentence description of the book: SOLD. Fiction, non-fiction: same deal.
So a hook COULD be high-concept. (What if a kid wished to be Big? What if you woke up and discover...2022-12-1648 min
#AmWritingFriends Don't Let Friends Write Books Without Hooks. Episode 343Hooks, tropes, high concept. Comps. The publishing world tosses those phrases around like juggling balls, and I for one (as usual it’s KJ here) had a hard time understanding them for ages, especially the idea of a hook. But now I get it. A hook, in short, is the thing that gets someone—agent, editor, reader, movie-goer, etc—to say, following a one or two sentence description of the book: SOLD. Fiction, non-fiction: same deal. So a hook COULD be high-concept. (What if a kid wished to be Big? What if you woke up and di...2022-12-1648 min
The Copywriter Club PodcastTCC Podcast #172: Running a Scrappy Launch with Allison EvelynAllison Evelyn Gower is our guest for the 172nd episode of The Copywriter Club Podcast. We asked Allison about her experience creating her first program, what inspired her to move fast, and how she got scrappy to fill it. She offers plenty of learning and advice to anyone who is thinking of creating a program or course. Here's the outline of what we covered during this interview:
• what inspired her transition from film production to copywriting
• how she learned to be “scrappy” as a production assistant
• how Allison landed her first few clients
• what’s happened in her business since she launched—lots o...2020-01-281h 09
Brand With BiteThe Truth About Creating a Premium Brand w/ Tarzan KayThis is a very different type of conversation with Tarzan Kay, Queen of Email and often known for her work with Amy Porterfield. My girl Tarzan’s an insanely savvy launch strategist & copywriting expert who went from $45 p/hour to a premium brand in merely a few years. Tarzan’s taken the internet by storm with her ability to crush the inbox, 80s branding and passion for talkin’ about money. When you tune in, Tarzan will reveal the surprising truth about her beautiful branding and mindset of her business right now. You’ll hang on the edge of your...2019-12-1141 min