Shows
The ReWork with Allison Tyler Jones169 - Playing the Long Game: Turning One Session into a Lifetime Client with Allison Tyler JonesMost photographers are obsessed with getting new clients. We pour time, money, and energy into marketing campaigns, social media, and chasing the next lead—while the best clients we’ll ever have are quietly sitting right in our database.In this solo episode, ATJ flips the script on the “always looking for the next client” mindset and shows you what happens when you stop chasing new and start nurturing next time. You’ll learn how to design a portrait business that doesn’t depend on constant lead generation, but instead thrives on deep, ongoing client relationships...
2025-11-1333 minThe ReWork with Allison Tyler Jones166 - High School Senior Solutions and Where This Niche is Headed with Nate PetersonIn a world where everyone has a camera and AI is generating jaw-dropping visuals on demand, is there still room for professional portrait photographers, especially in the senior niche? Nate Peterson says yes, but only if you're willing to evolve. In this inspiring, energizing, and at times vulnerable conversation, Allison and Nate discuss what it takes to not just survive but thrive as a high school senior photographer in a shifting economic landscape and cultural moment.Nate brings a refreshingly honest take on how the business of senior photography has changed over the past two d...
2025-10-231h 05The ReWork with Allison Tyler Jones165 - Design Your Sale with Ron NicholsIf you’re walking into your sales appointments hoping they’ll buy and walking out with a “We’ll think about it,” it’s time to stop crossing your fingers and start designing the sale.In this episode, Allison sits down with ProStudio Software owner and former portrait photographer, Ron Nichols to break down how to stop winging it and start leading your clients through a clear, confident buying experience.This isn’t about software; it’s about owning the sales process, guiding your clients visually and emotionally, and building trust that leads to the best results for...
2025-10-1656 minThe ReWork with Allison Tyler Jones164 - Making the Phone Ring: Marketing with Jeff DachowskiIs your studio calendar looking a little sparse? Does this year feel slower than previous years? You’re not alone. In this episode, Allison sits down with fellow photographer, Jeff Dachowski for a real-world, real-time conversation to answer one of the most urgent questions in our industry: How do you make the phone ring? They unpack the difference between a temporary slowdown and a true slump, and what to do about it either way. From the daily practices that build consistent business, to the simple systems they use to track leads and follow up (even when life get...
2025-10-091h 02The ReWork with Allison Tyler Jones163 - Work Like a Mother with Anjana OlsonRunning a portrait studio is hard. Doing it while raising kids, juggling marriage, building a business from scratch, and managing your own growth? That’s working like a mother. In this vulnerable, wisdom-packed conversation, Allison sits down with Iowa-based portrait artist and boy-mom powerhouse Anjana Olson, who has built a thriving fine art studio while staying fiercely true to her values, her family, and her creative voice.They dive into what it means to work like a mother from Setting boundaries and pricing for profitEvolving your business alongside your lifeCreating a stud...
2025-10-021h 01The ReWork with Allison Tyler Jones161 - Selling Your Own Work: From Fear to Fortune with Elizabeth HomanImagine going from never doing your own sales to doubling your revenue the first year you try? In this candid conversation, ATJ sits down with veteran portrait photographer and industry educator Elizabeth Homan of Artistic Images to talk about what it was really like to finally start selling her own work after 28 years in business.Elizabeth shares the very real fears that held her back from selling, including getting her feelings hurt when clients didn’t love her favorite images, and how she overcame them, found her voice, and ultimately doubled her sales by stepping int...
2025-09-1850 minThe ReWork with Allison Tyler Jones154 - Why You’re Not Getting Booked with Ross Tyler DeCesareYou might think that being an amazing photographer is enough to get hired by high-end clients.It’s not.In this episode, I’m chatting with my nephew, Ross DeCesare—who’s just completed the arduous and eye-opening task of hiring an interior photographer for DeCesare Design Group (my sister’s interior design firm). The photographers that Ross considered for the job were all creative, talented photographers with stellar portfolios of work. But that is where the similarities ended.Ross breaks down exactly what made certain photographers stand out—and how others...
2025-05-2339 min
Profitable Photographer Podcast302: Allison Tyler Jones: No Excuses, Just Results! Take Control of Your Photography Success!Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it.Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast. I have to say that how she shares her vast knowledge and the foundations of a successful business, in a clear and super fun way, makes this a “must listen more than once” way. According to Allison, is not your average...
2025-03-2631 minThe ReWork with Allison Tyler Jones118 - Preventing Client Problems Before They Happen with ATJNobody wants problems with clients.Many of us are sensitive, creative souls who prefer to avoid conflict at all costs.But the reality is, client problems will still happen.The key is to prevent as many of them as possible BEFORE they arise. In this episode, we'll explore the "Five C's" of getting out ahead of client problems: ClarityConversationConsultationConfrontationandClosureBy implementing these Five C's in your photography business, you'll not only anticipate, bu...
2024-04-1831 minThe ReWork with Allison Tyler Jones117 - Just Because You Can Doesn’t Mean You Should: Retouching with Stacey HemeyerIf only we could actually do all the things our clients THINK we can do in Photoshop….am I right?Today, we're digging into the world of portrait retouching – that magical process where we take already stunning images and make them even more polished and perfect. And that means, Stacey Hemeyer, ATJ Photo’s Associate Photographer and Retoucher Extraordinaire is joining us for a long overdue convo about all things retouching.Clients may come to us with wild expectations, thinking we can perform Photoshop miracles and transform them into unrecognizable beings; and sometimes we can, but SH...
2024-04-1129 minThe ReWork with Allison Tyler Jones116 - Marketing With Charitable Auctions: Yay or Nay?Today's episode is one that hits close to home for many of us: using charitable auction events as a way to market our photography businesses. Now, before you roll your eyes or sigh in frustration, let's discuss. Donating a session to a good cause SEEMS like a great idea. We cross our fingers for some buzz and new clients, only to feel a bit let down by:Never hearing from the auction winners at allA less-than-amazing sale after shooting our hearts outA battle with a new client over pricing and what was (or wasn’t) i...
2024-04-0430 minThe ReWork with Allison Tyler Jones115 - Creating or Expanding Your Team with Lesa Daniel and Pat ChiversThis episode is a special treat as we sit down with Lesa Daniel from Gregory Daniel Portraits and their legendary studio manager, Pat Chivers. If you've ever heard Lesa or Gregory's discussions, you've undoubtedly heard tales of Pat's indispensable role in their studio's success.In our conversation with Lesa and Pat, we explore the intricacies of studio management and team dynamics, and how Gregory Daniel Portraits thrives with a small-but-mighty team. From the luxurious client experience they cultivate to the behind-the-scenes magic orchestrated by Pat, you’ll learn how they seamlessly divide duties and leverage each other's st...
2024-03-2856 minThe ReWork with Allison Tyler Jones114 - What’s New? Everything! with Vicki TauferIf you're in need of a ray of positivity and valuable insights on navigating change in your photography business, then grab a pen and settle in.Vicki Taufer, the owner of V Gallery Portrait Studio in Morton, Illinois joins us and with her, she brings a sunny disposition and a wealth of experience in our industry. Vicky’s success has been anything BUT linear. She has run a huge portrait studio with many employees in her hometown; she’s also been a solopreneur with no studio, shooting on location in a brand-new town. Vicky...
2024-03-2141 minThe ReWork with Allison Tyler Jones113 - Who Are You and What Are You Actually Selling? with Gregory DanielToday, we're diving deep into the core of a luxury portrait business with the esteemed Gregory Daniel, owner of Gregory Daniel Portraits in Titusville, Florida.Gregory is not just a repeat guest; he's one of our most popular experts on all things branding and luxury, and today, he's bringing up a topic that's been simmering in his mind for some time now. (I feel like there should be a drumroll inserted here.)Gregory poses the question: Do we really know what we're selling? As he shares his insights, it becomes clear that there's a...
2024-03-1454 minThe ReWork with Allison Tyler Jones112 - Are You Making It Special? Client Experience with Jed TauferHave you ever stopped to think about what makes your portrait session experience different than any other portrait studio?Is it the price? The studio itself? Sexy packaging?Digital files/no digital files? None of the above?My guest today would submit that it's not about any of these things. Differentiating yourself from other photographers is about the managing and creating the experience of capturing a moment with the people our clients love most.In this episode, Jed Taufer, a former podcaster turned Strat...
2024-03-0728 minThe ReWork with Allison Tyler Jones109 - Helping Clients Finalize Decisions with Kathryn LangsfordAt its core, the art of marketing and selling involves guiding clients through the decision-making process. Yet many photographers encounter challenges in bringing transactions to a decisive close. We’ve all been there. Maybe the consultation wasn’t clear enough. Maybe we have a hard time saying no to clients that are not the right fit. Or maybe the View and Order session is too overwhelming. Whatever the reason, we might find ourselves with clients that just can’t seem to make a final decision. The amazing Kathryn Langsford joins me for this discussion about helping our client...
2024-02-1540 minThe ReWork with Allison Tyler Jones108 - Reinventing: From Volume Weddings to Luxury Portraits with Richard MarchisottoRichard Marchisotto is a seasoned photographer who has been making significant shifts in his business over the past couple of years. Transitioning from a volume wedding model with multiple photographers to a luxury portrait studio,shooting less and making each session count more, Richard's journey embodies the evolution many photographers are considering making. As a valued member of our MindShift community and a former student of the Art of Selling Art™ course, Richard shares his experiences and the specific changes he's implemented to transform his business. Richard's story is one of dedication and adaptation. Beginning hi...
2024-02-0833 minThe ReWork with Allison Tyler Jones107 - Intentional Shooting and Proud Pricing with Hildi TodrinIn this episode, we are privileged to hear from Hildi Todrin, the talented photographer behind Crane Song Photography in Connecticut. Hildi is absolute proof that nice girls not only finish first but can thrive in building and running their own successful portrait studios. Though soft-spoken, she has the qualities of a great businesswoman, and with her love of learning and helping others, she has become a cherished member of our MindShift Community. Throughout our conversation, Hildi shares what she has learned and applied to her business, particularly from the Art of Selling Art course. We explore how she has...
2024-02-0132 minThe ReWork with Allison Tyler Jones105 - New Year, New Tactics with Tim WaldenWelcome to Season 4 of The ReWork Podcast! We're kicking off the New Year with a bang, and what better way to do it than with the incredible Tim Walden? Not only is he an industry icon, he's also a friend to all who know him and one of the most generous teachers in the business – seriously, you can take his advice to the bank. In today’s episode, we look at some of the pivotal moments in the history of the Walden's portrait studio and look at what they are doing right NOW to make their...
2024-01-1850 minThe ReWork with Allison Tyler Jones104 - The 5 C’s of Dealing with Difficult Clients with Allison Tyler JonesWe’ve all had experiences and interactions with clients that have made us question our career choice. These interactions might leave us frustrated, angry, upset, or just plain defeated. We replay these interactions over and over again to figure out where we went wrong. After all, we’re in the happy business. Why would anyone get mad at us? Aren’t we just doing what we can to make our clients happy? No matter what, it is inevitable to have conflict at some point in your career. So, since we know that difficult clients are a possibility, let’s b...
2023-11-1637 minThe ReWork with Allison Tyler Jones103 - Finding YOU in a World Full of Photographers with Anna KraftHave you ever thought you knew how a conversation would go and then it took a surprising turn? Today’s interview with Anna Kraft did just that. The direction it went took both of us by surprise in the best of ways. Anna Kraft has invested in top-rate education for her portrait business on her journey to find how her vision fits in a world full of photographers. What we find is that, along her education journey it’s been too easy to lose herself while listening to other people; so much so that she’s having troubl...
2023-11-0956 minThe ReWork with Allison Tyler Jones102 - Are You Loving What You’re Shooting? with Kathryn LangsfordLet’s check in. How are you feeling about what you’re shooting right now? Is every session making your heart sing with creativity or are you just checking the boxes off a shot list? Are you leaping out of bed each morning excited to get to work, or are you dreading your next session because you’re sick to death of everything you’re shooting? Every artist experiences a creative slump. The trick is, how to get out of that slump as quickly as possible and today’s conversation with Kathryn Langsford is going to...
2023-11-0238 minThe ReWork with Allison Tyler Jones101 - ReWork Book Club: Oversubscribed by Daniel PriestleyWelcome to an all new ReWork Book Club Episode dedicated to one of my favorites: Oversubscribed: How to Get People Lined Up to Do Business With You by Daniel Priestley There are so many relevant and actionable principles in this book for our industry, and I’ve chosen the top three to share with you in today’s episode. In this episode, you’ll learn how to: Define your capacity-how many sessions can you really shoot in a week/month/year? Create a philosophy for your business. Hint: The more defined it is...
2023-10-2631 minThe ReWork with Allison Tyler Jones100 - 10 Ideas to 10X Your MarketingWelcome to the 100th episode of the ReWork! It’s exciting to have made it this far and I have you, our listeners, to thank for listening and our many guests for lending their expertise. It’s been 2 years of crafting information with one goal in mind: To help portrait photographers: Uniquely Brand, Profitably Price and Confidently Sell their Best Work! With that in mind, I wanted our 100th episode to be dedicated to you, our listeners. One of our very most requested topics is, of course...
2023-10-1946 minThe ReWork with Allison Tyler Jones099 - Kid Psych 101: Getting Great ExpressionsIf you’re going to spend your day photographing kids, you’ll need to be part circus clown and part shrink. Every kid is different. What works for one, is a disaster for another; so what’s a nice portrait photographer to do? The Client Consultation might give you an idea of what’s coming your way. Is your session going to be hijacked by The Sassy Pants? Or will The Slow Warmup need some extra time to acclimate? Perhaps my personal favorites, The Difficult Kid or The Wild Card will keep you on...
2023-10-1239 minThe ReWork with Allison Tyler Jones098 - What Ferrari Knows About Luxury Branding with Careesa Campbell JonesSometimes the best inspiration for your business is outside our industry. In fact, some of the best ideas I’ve had for my business have been gleaned from the fashion world, the design world, even the automobile industry. If your goal is to become a luxury portrait photography brand, then you might look to other luxury brands like luxury cars and clothing. Today’s guest is my daughter-in-law, Careesa Campbell Jones, a marketing manager who spent many years marketing for Ferrari, the luxury car manufacturer. In our conversation today, you may be surprised by some of the seem...
2023-10-0542 minThe ReWork with Allison Tyler Jones096 - Wrestling with Self-Doubt: A Coaching Call with Kerra FischerAs human beings, we all struggle with our fair share of self-doubt; but when it comes to running our businesses there are so many more areas for those doubts to creep in. Whether it is doubting your work, your pricing, or in the case of today’s podcast guest, facing an uncomfortable situation with a client, self doubt can paralyze us and cause us to act in ways that aren’t in our best interest. Ways like: Getting Defensive Shutting Down Over-explaining Discounting out of Fear Or a hos...
2023-09-2146 minThe ReWork with Allison Tyler Jones095 - Educated: Finding the Best Business Education with Angela KurkianThere is no lack of photography education in this world. You can find just about anything on YouTube, TikTok, Instagram, it’s all there for the viewing. Sometimes it feels like everyone has a class or a tutorial to sell you– so when you want or need to learn something new, how can you possibly wade through it all to find what you need? And, more importantly, who can you trust? Today’s guest has some answers for you. Angela Kurkian is the Director of Education at Professional Photographers of America and is not only a passionate advocat...
2023-09-1455 minThe ReWork with Allison Tyler Jones094 - Are You Willing To Do Whatever It Takes For Better Sales? Rework Your ConsultationsWelcome friends to Season 3 of The ReWork Podcast! It’s that time of year again, time to dig back into your business and make this the best holiday season yet. And today’s topic is meant to help you do exactly that. It also happens to be one of my favorite topics - Client Consultations. First of all, are you providing clients with a consultation? If you are, how are they working? What’s not working? I would submit that there is NOTHING in your business that can impact your success more than...
2023-09-0744 minThe ReWork with Allison Tyler Jones093 - Care and Feeding of Clients with Kaitlyn BeagleyFor the last episode of Season 2, we have none other than our own Kaitlyn Beagley, Client Coordinator extraordinaire at Allison Tyler Jones Photography. Since her start with ATJ in 2021, Kaitlyn has taken the client experience to a new level and continues to amaze me with her creative ideas that make every client feel special and confident. In our conversation today, we talk about a wide range and variety of ways we surprise and delight our clients at ATJ. Many of these initiatives are super simple to implement and can make a world of difference in the client...
2023-05-2526 minThe ReWork with Allison Tyler Jones092 - What Real Men Think of Family Portraits: Dad Series Part 3 with Bob CunninghamIn our third, and final, episode of our Dad Series: What Real Men Think of Family Portraits, we are joined by another family man sharing his love for the artwork that adorns the walls not only in his home, but in his office as well (in a BIG way). As you’ll hear in our conversation, Bob Cunningham is first and foremost a family man, but he is also the CEO of a commercial truck dealership that serves most of the western United States. With such an important role in the company, Bob has taken a unique ap...
2023-05-1811 minThe ReWork with Allison Tyler Jones091 - What Real Men Think of Family Portraits: Dad Series Part 2 with Tommy StapleyIn my opinion, the greatest compliment a man can receive is that he is a family man. And that is certainly true of today’s guest, Tommy Stapley, who is our guest for Part 2 of our Dad Series: What Real Men Think of Family Portraits. Tommy Stapley is a real estate developer by trade, but a dad and family man at heart. This has made him an absolute lover of family portraits. Not only that, but he has also become an ambassador for ATJ! Many clients have booked sessions based solely on his recommendation. In ou...
2023-05-1118 minThe ReWork with Allison Tyler Jones090 - What Real Men Think of Family Portraits: Dad Series Part 1 with Dr. Ben Larrabee“How do we get the dads on board?” “How do you handle the grumpy husbands?” “What if Dad decides to tank the sale?” Historically, dads aren’t as excited about family portraits as moms are. Perhaps it’s because they weren’t the ones to plan the session and are likely the ones that will be most concerned about the bill. Maybe it’s because their wife has been ordering $3M worth of clothing over the last month and stressing about every detail involved with the photo shoot. Luckily, we have some great dad clients...
2023-05-0426 minThe ReWork with Allison Tyler Jones089 - Working With Your Spouse with Ivan JonesThis episode features the most special guest we’ve ever had on the show, my husband, Ivan Jones. Beyond being the kindest man you’ll ever meet, he is also extremely smart and he brings so much to our business that I never would have been able to achieve on my own. Ten years ago, Ivan left his career in manufacturing and came into our portrait studio full time. Over the last decade, we’ve learned how to work with each other and still stay married. We’ve learned how to play to our own strengths and get out of...
2023-04-2736 minThe ReWork with Allison Tyler Jones087 - Believing is Seeing with Allison GallagherWe’ve heard that seeing is believing. But in the case of today’s guest, Allison Gallagher, believing is seeing. For years, Allison ran, what she thought was, a sustainable business. But as she continued to learn and level up after becoming a Mindshift member she says, “I was doing but not believing. My mindset didn’t keep up with the growth.” Allison sits in the hot seat today and keeps it real with us as she continues to work on believing in the value she provides to clients. Allison is the portrait photographer behind Allisonanne...
2023-04-1349 minThe ReWork with Allison Tyler Jones086 - Reinvention: Keeping it Fun with Tom MuñozIt is officially the time of year where we’re thinking about spring cleaning! And that doesn’t just mean for your home. The same goes for your business and maybe you’ve been thinking about making some changes. There’s no one better to talk about this than Tom Muñoz. Tom has been a distinguished wedding photographer since the age of 16 and is a part of a long line of incredible photographers. Tom began learning at the age of 7 and now, he and his team are some of the highest awarded wedding photographers in the wo...
2023-04-0634 minThe ReWork with Allison Tyler Jones085 - Building a Sustainable Business with Tania GaylorThe definition of a sustainable business might be: we’re making money our bills are paid we’re feeling fulfilled. But the true test of sustainability is challenging times. It might be global (pandemic anyone?); it might be national (economic uncertainty); or it might be personal adversity in our lives. Today’s guest, Tania Gaylor, is no stranger to adversity of many kinds in the last few years, but through it all she has built a business that has sustained both her and her family through the ups and downs a...
2023-03-3022 minThe ReWork with Allison Tyler Jones084 - Nice Girls Finish First with Nadine PriestleyYou’ve heard the old saying that nice guys (or girls) finish last. Today’s guest is proof-positive that that is a myth. I’ve noticed that portrait photographers, in particular, are creative individuals and most are overwhelmingly kind and sensitive. Trying to always be “nice” can set us up to be taken advantage of when trying to run a business. Difficult experiences then leave us feeling frustrated, and they can harden us from being our true selves with our clients because we go into self-protect mode. Every now and then, I meet a se...
2023-03-2332 minThe ReWork with Allison Tyler Jones082 - Transitioning From Weddings to Portraits with Jeannine PohlAt some point, many wedding photographers feel the itch to transition from events to shooting portraits instead. Maybe they want their weekends back. Maybe they are burnt out on the run and gun of the wedding business; but when you’ve built your entire brand around wedding photography, how do you make the switch? Jeannine Pohl did it and she experienced more success than she imagined. Jeannine is a portrait photographer in Minneapolis who started her business in 2007 and formerly shot exclusively weddings and events. Enter Covid-19 and a reevaluation of her priorities forced her to change th...
2023-03-0923 minThe ReWork with Allison Tyler Jones081 - Selling and Streamlining with Software with Maureen Sullivan and Michele CardamoneWhen it comes to the software we use to manage our business, some make our lives easier and some don’t. And whether you are a solopreneur or manage a team, new to the business or a veteran, software can make or break the systems you use to be successful. So what software can not only streamline the business but can also help us sell? We’ve got two portrait photographers on the podcast today to talk about just that and we are discussing ProSelect, the industry standard for selling portraits; and we’ll also look at CRM (C...
2023-03-0255 minThe ReWork with Allison Tyler Jones080 - Selling Albums with Priscilla Klingler from Visionart AlbumsMany photographers love the IDEA of albums, but when it comes to actually selling them they find themselves lost in a sea of confusion. Confusion about: -What album sizes to offer? -What types of cover material to use (leather or photo cover)? -What type of pages or paper? And we all know that when there are too many decisions to make, we often make no decision at all. And this is all BEFORE we even talk to our clients about albums, which is a whole other story! At AT...
2023-02-2328 minThe ReWork with Allison Tyler Jones078 - Overcoming Fear Through Inspiration with Tim WaldenMany things are challenging during uncertain times. Money and the stress of owning a business is usually the most talked-about. But for creatives in the photography industry, scary times can also make finding inspiration difficult. When that happens, it impacts our decision-making and we all know that those decisions might hurt our bottom line as well as our passion for what we do. When it comes to inspiration, there’s no one better to have as a guest on The ReWork than Tim Walden. Tim Walden is the most frequently listened to and most downloaded guest in pa...
2023-02-0940 minThe ReWork with Allison Tyler Jones077 - Navigating the Slow Season with Kathryn LangsfordWelcome back to Season 2 of The ReWork Podcast! We’re kicking off the 2023 season with a ReWork favorite guest, Kathryn Langsford of Photos by Kathryn, and we’re talking all about how to navigate the slow seasons in our business. Following the hectic holiday season, January and February feel much slower. In the beginning of January, this feels great, but by the time we hit late January or early February, we might find ourselves in a mental tailspin. You know what I mean, the thought that we will never work again. That we might actually have to get a...
2023-02-0247 minThe ReWork with Allison Tyler Jones076 - Peace Out 2022 with Allison Tyler Jones and Jessica MackeyIn our last episode of 2022, the tables are being turned with Jessica Mackey interviewing me about our year-end review at our portrait studio. 2022 has been both an extremely busy and exhausting year but we’ve learned so much that we want to share with you all the details, both good and bad and BIG changes on the ATJ horizon that we are looking forward to in 2023. Setting aside time to reflect is essential to starting your 2023 strong so grab your favorite beverage and listen to how we document changes we want to make throughout the yea...
2022-12-0134 minThe ReWork with Allison Tyler Jones075 - If I Was Starting Out Now Part 2 with Kimberly WylieToday, we’re continuing our hypothetical conversation of “If I Was Starting Out Now” but this time we are having the convo with Kimberly Wylie, from Dallas, Texas. Kimberly is a phenomenal portrait photographer that had to close her studio in 2020 due to health problems that are still impacting her life. In this episode, we talk about what she would do if she had to start over again in the portrait industry as it is now, and, maybe more importantly, some of the things she wouldn’t do. Our current economic climate feels precarious and is causi...
2022-11-1746 minThe ReWork with Allison Tyler Jones074 - Overcoming the Fear of Selling with Tim WaldenAfter 17 years in business, I still refer to the notes I took from the presentations I’ve attended by Tim Walden and his wife, Beverly. Tim is the co-owner of Walden Photography in Lexington, Kentucky, and one of the most amazing business minds in this industry. He does his job with such class and kindness and invests his time not only with clients but in helping other photographers strengthen their skills, too. In today’s episode, Tim and I are discussing the fear of selling. In this business, we’re often afraid of coming across as the used c...
2022-11-1040 minThe ReWork with Allison Tyler Jones073 - If I Was Starting Out Now with Mary Fisk-TaylorThe longer you’re in a space, it becomes easier to look back and reflect on decisions. As a photographer in the business for 17 years, I’ve learned so much through trial and error. But if I were starting out now, knowing everything I currently know, what would I do differently? This is the question I asked today’s amazing guest, Mary Fisk-Taylor, who has been a photographer in the industry for 28 years. Mary is the former President of Professional Photographers of America and co-owner of Hayes and Fisk Photography where she specializes in incredible high end wedding...
2022-11-0351 minThe ReWork with Allison Tyler Jones072 - Profitable Headshots and Branding with Kira DerryberryOver the last few years, there has been an ever-growing trend for personal branding portraits and headshots. These can be an awesome opportunity, but it’s not uncommon to see photographers working way too hard and for way too many hours and not getting the financial benefits of that work. With this expanding segment of our industry, I wanted to bring in an expert who has successfully threaded the needle of supplying her clients with the imagery they need while making the process efficient and profitable for her business. Kira Derryberry is a portrait photographer bas...
2022-10-2744 minThe ReWork with Allison Tyler Jones071 - Crafting a Stellar Client Experience with Auburn JonesAuburn Jones is head of client experience at DeCesare Design Group, a high-end, turnkey design firm that spends months and years on each individual project. Rather than approaching those relationships from a place of business, they instead make it a point to understand, celebrate, and commemorate the details of each family. Gift giving is an extremely rewarding practice to incorporate into your business. Not just because it helps you build lasting client relationships, but also because it’s a skill that will help in every relationship you have. The most important thing to remember is that...
2022-10-2035 minThe ReWork with Allison Tyler Jones069 - Training Your Clients Part 4: Setting Yourself Up For Success with Jessica MackeyAs we wrap up this four-part series, we’ve learned about retraining clients and retraining ourselves, but now it’s time to put the pieces together and set ourselves up for success. So in the fourth and final part of the Training Your Clients series, Jessica Mackey joins again to discuss just that! To set yourself up for success, you have to go back to the beginning and ask yourself what you want the outcome to be. There is a reason you want to make a change to your business. What is it? And more impo...
2022-10-0623 minThe ReWork with Allison Tyler Jones068 - Training Your Clients Part 3: Retraining Existing Clients with Jessica MackeyWe’ve already worked on checking our messaging and taking a step back to retrain ourselves, so in today’s Part 3 of the Training Your Clients series, we’re discussing how to retrain your existing clients. Jessica Mackey joins again to conduct a few role plays in this episode as she shares some of the experiences here at Allison Tyler Jones Photography. It is no secret that changes have been made to the business over time, so how do Jessica and I work with existing clients to keep them on board? Your business is something that wi...
2022-09-2923 minThe ReWork with Allison Tyler Jones067 - Training Your Clients Part 2: Retraining Yourself with Jessica MackeyIn Part 2 of our Training Your Clients Series, Jessica Mackey joins me again to explore the next step in training our clients, which is a step backwards in order to move forward. Before we can train our clients, we must first retrain ourselves. Retraining ourselves means getting CRYSTAL CLEAR on who we are and what we do. So clear, in fact, that answers to difficult questions roll off our tongues with ease. No longer are we stammering or giving overly defensive answers when a client asks for “digitals only.” Instead, we can answer any qu...
2022-09-2225 minThe ReWork with Allison Tyler Jones066 - Training Your Clients Part 1: Check Your Messaging with Jessica MackeyAre you constantly getting questions about services you don’t want to provide? Are you working in a way that follows your clients’ rules and not your own? Why is this happening? More than likely, you are sending the wrong message to clients. Crafting an unparalleled experience for your clients means educating them first. Before you can spoil the heck out of them, they first need to know HOW IT WORKS AROUND HERE. In the first episode of a four part series, our own Jessica Mackey, former Client Co...
2022-09-1534 minThe ReWork with Allison Tyler Jones065 - Better Clients Part 2: Attracting the Perfect Client with Kathryn LangsfordIf you listened to last week’s episode you got all the info you needed to AVOID hating your clients. This week, we are focusing on the POSITIVE. How to ATTRACT the perfect clients for your business and then bring them into your world and solve their problems, love on them, and make them clients for life. In this episode, Kathryn Langsford and I demonstrate how to attract the perfect client by creating a better service, doing the best work you can, and providing the best experience for clients. And that is onl...
2022-09-0835 minThe ReWork with Allison Tyler Jones063 - Pricing in Uncertain TimesRunning your own business is not for the faint of heart in the best of times. Add in a pandemic, inflation, wars and uncertainty and it’s a recipe for fear and anxiety. So, consider this episode as your own personal ATJ pep-talk all about pricing, even in uncertain times. Putting a price on your work is one of the most challenging parts of the portrait business but it can feel especially hard right now, when we are worried that changing anything could cause us to lose clients. In this episode I’ll expl...
2022-08-2525 minThe ReWork with Allison Tyler Jones062 - Is Your Branding Broken?The common lament of portrait photographers everywhere, “I need more clients!” Ideally, yes, we want more clients. But what if you’ve increased your marketing efforts and it’s not working out how you’d hoped? Instead of attracting well-qualified clients who want what you do, you’re attracting: Price sensitive people looking for “minis” or a deal. Potential clients who just want digital files so they can DIY their own portraits. Where is the disconnect? Why is this happening? It all boils down to branding and your branding might just be brok...
2022-08-1825 minThe ReWork with Allison Tyler Jones061 - Finding Confidence with Tania GaylorFinding confidence in yourself, your business, your plans, and your future can feel like an uphill battle. We look at other business owners and we wish we had their talent or the confidence they exude. What can we do as business owners to not only set ourselves up as the expert with our client, but increase confidence in ourselves? Today’s guest is no stranger to digging deep to find confidence, even in the face of adversity. Tania Gaylor of Tania Gaylor Family Photography in Adelaide, Australia, is one of the founding members of The Art of Se...
2022-08-1132 minThe ReWork with Allison Tyler Jones059 - What a 17-Year-Old Knows About Social Media That You Don’t with Ross Tyler DeCesareMore and more, social media is THE tool to connect with potential clients, to showcase your work and tell the story of how you do what you do. Being intentional with your social media is more important than ever. That’s why we have our resident social media mastermind on the podcast today. My nephew, 17-year-old Ross Tyler DeCesare has been managing the social media for DeCesare Design Group for the last three years and their following has exploded ever since. Today he shares tips on planning posts, how to get engagement, and how he was...
2022-07-2821 minThe ReWork with Allison Tyler Jones058 - How to Speak Husband with Kathryn LangsfordLet’s talk husbands. Not all husbands. Just the complainers. The whiners. The picture haters. The bribers. The threateners. The time checkers. The killers of finalized orders and those “too busy” to attend a consultation or sales appointment, but not too busy to scuttle the actual sale. Actually…that might just cover 87% of husbands. If you are a family photographer, you know EXACTLY what I’m talking about. As much as we love the men in our lives, one of the questions I get most from my Art of Selling Art students is...
2022-07-2136 minThe ReWork with Allison Tyler Jones057 - How Travel and Personal Projects Prevent Burnout with Drake BusathIt’s summertime (in the Northern Hemisphere, anyway!) and maybe you are getting ready to take a well-deserved break from your usual routine. Once the temps start climbing, I’m ready to play all day and avoid work at all costs; especially when the studio has been really busy and I’ve been shooting a lot. I need a break from my routine. A break to try something new. To DO something new. To SEE something new. I’m inviting you to take your own break and listen to...
2022-07-1455 minThe ReWork with Allison Tyler Jones056 - 4 Lifesaving Hacks for Dealing with Difficult People with Jessica MackeyDo you dread difficult client conversations? Does potential client conflict have you questioning entrepreneurship? Today we’re discussing ways to deal with difficult people. Or is it just difficult situations we find ourselves in with great people? Former client-coordinator and ReWork Director of Development, Jessica Mackey, shares four life-saving hacks for dealing with less-than-ideal situations. Life-saving phrases and words that work every single time. Grab a pen and take some notes. Jessica is sharing words and phrases that we use at Allison Tyler Jones Photography every day which...
2022-07-0732 minThe ReWork with Allison Tyler Jones055 - Bringing Clients Back with Kathryn LangsfordPicture this: You meet a potential client, they love you, you love them; the consultation is a dream, the portrait session, even better! And the images? #dead They cry, they buy and everyone’s happy. And then…..you never hear from them again. Sound at all familiar? Is there something missing in the process? Don’t they know we want them to come back? If you have clients who’ve been MIA for awhile, now is the time to get them back and in and there’s no better person in t...
2022-06-3018 minThe ReWork with Allison Tyler Jones054 - Quality Over Quantity with Stacey HemeyerThe idea of “Quality Over Quantity” is gaining steam in today’s culture of Aspiring Minimalists. Think Capsule Wardrobe: less pieces of clothing that are higher quality (and more expensive). Every piece fits you perfectly and works together with all the others to make multiple great outfits (a system) vs. a closet full of TJ Maxx pieces purchased because they were “on sale.” You end up with “a lot” of clothes that kind of fit, don’t necessarily go together and, let’s be honest, some of them still have the tags on them. Which shopper are you? I’...
2022-06-2343 minThe ReWork with Allison Tyler Jones053 - A Fab First Phone Call with Kaitlyn BeagleyTaking client phone calls can feel stressful. You want to make a good impression, while also gathering information and determining if you will be a good fit for their project. When you have more experience with client conversations, it’s easy to forget just how hard you worked to get comfortable taking calls and walking clients through your process. That’s why we knew now would be the perfect time to bring ATJ’s newest Client Coordinator, Kaitlyn Beagley, onto the podcast to talk about her process for learning and strengthening her first contact...
2022-06-1633 minThe ReWork with Allison Tyler Jones052 - Healing the Pain of the World with Cindy CroffordAs we emerge out of a global pandemic, we’re aware, more than ever, of the pain in the world. Our clients are coming to us mentally fragile and in need of extra care and healing. If you are thinking, “but I am just a portrait photographer, what can I do?” then this episode is for you. As one of the wisest people I know, Houston photographer Cindy Crofford, was taught at a young age the importance of connecting with people. By learning to find the good in every single person, she is able to use her words...
2022-06-0952 minThe ReWork with Allison Tyler Jones051 - Branding with a Smile with Dr. Stuart FrostAs business owners, it can be tempting to come into an industry and simply do what everyone else is doing. We often look for plug and play “best practices” for our businesses based on industry standards. But what if industry standards don’t match the standards we have for ourselves? When Dr. Stuart Frost came into the field of orthodontics, the typical business model was to work in volume. The goal was to get a higher quantity of patients at lower fees. But Dr. Frost quickly realized that this wasn’t how he wanted to do busine...
2022-06-021h 02The ReWork with Allison Tyler Jones050 - Protecting the Asset with Kathryn LangsfordIf there’s anything we’ve learned coming out of the height of the Covid-19 pandemic, it is the importance of our mental health. In fact I’d submit that, as entrepreneurs, our energy and mental health are THE primary assets in our businesses. After the last two years, we may be tired of being cooped up, but it is so important to remember the lessons we’ve learned by slowing down, especially now that the pressure to be busy is back in full swing. Kathryn Langsford joins me today for a conversation about protecting the asse...
2022-05-2640 minThe ReWork with Allison Tyler Jones049 - What Do You Want to Be When You Grow Up? with Traci BeagleyAs kids, we’ve all been asked the question, “What do you want to be when you grow up?” The answer to this question might change as we grow older, but in many ways the ideas we have early in life have an impact on our decisions as adults–just not in the ways that we might originally think. In the experience of today’s podcast guest, that rings especially true. Traci Beagley knew early on that she wanted to own her own business, but through the ups, downs, and curveballs in life, her life and her business t...
2022-05-1941 minThe ReWork with Allison Tyler Jones048 - The Beauty of Expertise with Rechelle TrejoWhat do the businesses of aesthetics and portrait photography have in common? You might be surprised. In fact, many of the most valuable business insights I have gained through the years, have come from outside the portrait industry and that's exactly why I think you are going to love today’s guest. Rechelle Trejo is the owner of Auri Aesthetics in Gilbert, Arizona. Rechelle is a registered nurse by education and since 2003 has become one of the most in demand aestheticians in our area as well as a highly sought after trainer of aesth...
2022-05-1240 minThe ReWork with Allison Tyler Jones046 - Sales Sabotage and What to Do About It - Part 3: ProductToday’s episode finishes up our Sales Sabotage Series with an emphasis on intentionally creating products that serve your clients and business instead of sabotaging your sales. So, if the goal is to serve, not sabotage, where do we go wrong? Sometimes the products we offer to our clients are unintentionally sabotaging our brand and our bottom line. Maybe we selected our products based on a special our lab was offering. More often, we created our product line up based on what every other photographer is doing. In this episode of The Rework, we’re taking...
2022-04-2816 minThe ReWork with Allison Tyler Jones045 - Sales Sabotage Part 2: ProcessIn the second episode in our Sale Sabotage Series we are taking a hard look at your Sale Process. “What process?” you might ask. You may not know it, but you HAVE a sales process, it might not be leading you to the results you want for your clients or your business, but you do have one. The big question is, is your process working for you? If the answer is, “NO,” you’re in the right place! In today’s episode you will learn how to weed out unqualified clients, educate the uninitiated on...
2022-04-2124 minThe ReWork with Allison Tyler Jones044 - Sales Sabotage Part 1: PredictIn the second episode in our Sale Sabotage Series we are going to talk about predicting what your clients will do or say BEFORE they do it. Rather than coming from a place of fear and worry about what clients will or won’t do (you know the drill): “What if they don’t buy anything?” “What if they freak out over my prices?” Instead, imagine every scary question or possible sales scenario and then bake your answers to those questions by bringing up the subject BEFORE your client’s can. Bake the answers...
2022-04-1428 minThe ReWork with Allison Tyler Jones043 - Creating Space in Your Schedule with Jessica MackeyDo you ever feel like you could just work 24/7 and still not get everything done? If so, this episode is for you! When you spend your time doing things you feel like you SHOULD do, and saying yes when you should be saying no, you end up not having time for the things you WANT to do, or for the things that are most important. So today Jessica and I are going to be talking about how to create SPACE for things in our lives outside of work (and running a thriving business at the same time!).
2022-04-0741 minThe ReWork with Allison Tyler Jones041 - Policies from Pain with Kathryn LangsfordIf there is one thing all humans seek to avoid, it is pain. And yet, as business owners, we often face painful moments with clients. Moments that make us question ourselves, and our talent, and our ability to build a sustainable business. Too often, in these painful moments, we find ourselves responding from a place of fear. In order to save the sale and keep our clients happy, we roll over and give in to their demands…and then feel bitter about it. And this starts to happen over and over and over again. So how...
2022-03-2455 minThe ReWork with Allison Tyler Jones039 - The Marketing Gold Standard with Lesa and Gregory DanielToday’s guests are beacons of hope, light, encouragement and class in the photography industry. Lesa and Gregory Daniel, who own and operate Gregory Daniel Portraits, have been perfecting the art of marketing since long before the days of social media, and they know what it takes to build a successful brand for their luxury portrait studio. The first step is deciding who you are. Gregory Daniel Portraits started off as a volume business, but when they took a hard look at the numbers, they realized they needed to shift directions in order to...
2022-03-1054 minThe ReWork with Allison Tyler Jones038 - Transcending Trend with Drake BusathA common misconception among photographers is that there’s no market for brick and mortar studios in today’s world of portrait photography. And yet Busath Photography, located in Salt Lake City, is going on 50 years and 3 generations in their bustling downtown studio. Today’s guest, Drake Busath, has truly experienced the evolution of photography through the years and managed to stay relevant by leaning into what makes Busath Photography unique. Although studio contemporaries have come and gone, they have built a strong, successful business by developing a classic style, staying consistent, and clarifying their message to clients...
2022-03-031h 04The ReWork with Allison Tyler Jones036 - Simplifying Everything with Julie CollinsThis podcast is the final episode in a four part series featuring graduates of the ReWork’s Art of Selling Art business course. These students have spent the last six months ReWorking their businesses and applying the concepts they’ve learned in the course. As a part of each interview in the series, I ask each Art of Selling Art Graduate three questions: 1) How did principles in the Art of Selling Art course change your business or mindset? 2) If a Genie appeared, what is something you wish you could fix in your business? 3...
2022-02-2231 minThe ReWork with Allison Tyler Jones034 - Protecting the Artist's Heart with Lara BlairThis podcast episode is the second in a four part series featuring graduates of the ReWork’s Art of Selling Art Business course. These students have spent the last six months ReWorking their businesses and applying the concepts they’ve learned in the course. As a part of each interview in the series, I ask each Art of Selling Art Graduate three questions: 1) How did principles in the Art of Selling Art course change your business or mindset? 2)If a genie appeared, what is something you wish you could fix in your business? ...
2022-02-1548 minThe ReWork with Allison Tyler Jones033 - Connecting to Your Why with Jaime Seymour-NewtonThis podcast episode is the first in a four part series featuring graduates of the ReWork’s Art of Selling Art Business course. These students have spent the last six months ReWorking their businesses and applying the concepts they’ve learned in the course. As a part of each interview in the series, I ask each Art of Selling Art Graduate three questions: 1) How did principes in the Art of Selling Art course change your business or mindset? 2)If a genie appeared, what is something you wish you could fix in your business? 3) And what a...
2022-02-1046 minThe ReWork with Allison Tyler Jones032 - Clarify Your Client Communication with Kathryn LangsfordAs artists, we are experts at composition and lighting. We plan and prepare for our shoots with precision and intention. We know what we are looking to accomplish and we use our vast technical knowledge to create something truly beautiful. Windy skies? No problem. Crying toddler? We’ve got this. A client complaint? Well…now we get uncomfortable. Part of owning and running our own business means that we HAVE to be just as intentional with our words as we are with our lighting. Just as careful selecting the correct mode of com...
2022-02-0337 minThe ReWork with Allison Tyler Jones030 - The Business Side of Portraits with Jessica MackeySo many of us fall head over heels in love with the art of photography. We are motivated to develop our talents and, before we know it, our family and friends notice and ask us to create images for them. Fast forward a bit of time and, somehow, we find ourselves in the portrait business. Sound familiar? Maybe you entered the portrait industry in a different way but I believe we all start out with the love of the craft first and business a distant second. Maybe you’re done pursuing photography as a side-hustle, and...
2022-01-2050 minThe ReWork with Allison Tyler Jones029 - Redefining Success with Kathryn LangsfordIf you feel like you have to be “busy” in order to be able to call yourself successful, you’re not alone. If you feel like you can’t delegate work to other people because you need to be the one doing everything……we’ve been there. If you feel like you’re not able to spend enough time with your family because you’ve overbooked yourself—yep, been there, done that. Today I’m joined by my friend and portrait photographer, Kathryn Langsford, for a discussion about success and how the way we define it has changed drastically ov...
2022-01-1349 minThe ReWork with Allison Tyler Jones028 - Looking Forward and Looking Back with Cynthia MooreToday’s guest is the powerfully resilient, flexible and confident Cynthia Moore, fellow portrait photographer who I have had the privilege of mentoring over the past few years. With the beginning of 2022 upon us (most likely after a crazy festive season for all the photographers out there listening!), now is the perfect time to do some reevaluations and reflections on 2021, and make some decisions about the direction you want to be taking your business. This episode will get you thinking about all the important questions you should be asking yourself in order to feel more fulfilled by yo...
2022-01-061h 07The ReWork with Allison Tyler Jones027 - Pixels to Product with Jed Taufer [PROfiles]As a portrait photographer, our heart sings at the thought of lighting and photographing and all the creative things that we would like to dream up for our clients, but have we considered that what our clients might REALLY want, what they might really NEED, is a Trusted Advisor to help them make sense of the portrait process and decide which images will look best in their homes? Someone who’s opinion they can trust. A guide for every step of the process. In today’s podcast with Jed Taufer, we talk with two se...
2021-12-231h 00The ReWork with Allison Tyler Jones026 - Pixels to Product with Jed Taufer [Part 3: Sales]Portrait photography is an art. The ability to capture something beautiful with your camera is truly something to be treasured and shared and enjoyed by others. However, for most of us, portrait photography is also a business. The way we put food on the table and support our families. Blending photography and business can be its own kind of art. And being able to sell our art without turning into a Salesy Jerk is truly a beautiful thing. The transition from awkward salesperson to a true artist of the Sales Room comes as you ReWork your thinking. A...
2021-12-1651 minThe ReWork with Allison Tyler Jones025 - Pixels to Product with Jed Taufer [Part 2: Pricing]Pricing is one of those hot topics that makes most photographers squirm. For most photographers, you KNOW you aren’t charging enough, but you can’t quite wrap your brain around how to charge more. What if you lose all of your clients? What if other photographers think you’re crazy? What if…? There are a million fears swimming around in our minds when it comes to raising prices. I know. I have had them too! But all of the growth in my business has come from shifting how I think about pricing- by moving from competition-based pricing (what everyone...
2021-12-091h 06The ReWork with Allison Tyler Jones024 - Pixels to Product with Jed Taufer [Part 1: Products]To sell or not to sell? When it comes to developing a successful photography business, that is always the question. While industry experts have long since shown that there is more money in selling product, many photographers continue to prefer to shoot and burn. Why? Because making the transition to selling product feels beyond overwhelming. But you don’t have to do it alone. In this four part podcast series with Jed Taufer (which originally aired on his podcast, This Conversation sponsored by White House Custom Color), we will explore the process of taking an imag...
2021-12-0248 minThe ReWork with Allison Tyler Jones023 - Directing A Shoot with Allison Tyler JonesBeing a good photographer isn’t only determined by your lighting, or the composition of an image. In fact, the most overlooked ability of a photographer might be their ability to successfully direct a portrait session. There are as many different styles of directing as there are photographers. Some directing styles will lead to standard, boring photographs, and others will cause even the most disinterested clients to appear natural and having a great time and, subsequently, walk out of the session with their kids asking when they can come back! In today’s episode I’m on my own...
2021-11-1838 minThe ReWork with Allison Tyler Jones022 - Mistakes as MarketingMistakes are inevitable. It doesn’t matter how long you’ve been in business or how meticulous you think you are, even the best of us are bound to say the wrong thing or order the wrong print or completely forget part of an order. And that’s okay. Because it’s how we deal with those mistakes that can transform them from our biggest regret into our greatest marketing tool. In this episode we share some of the most memorable mistakes we’ve made at ATJ Photography, and what we’ve learned about using our mistakes to build trus...
2021-11-1127 minThe ReWork with Allison Tyler Jones021 - The Luxury Portrait Studio with Mary Fisk-TaylorIf the idea of calling yourself a luxury photographer makes you recoil, you might be thinking about it in the wrong way. No matter your field of expertise or your preferred medium, if you are charging for your photographs, you’re in the luxury business! Today I’m joined by the no-nonsense and hilarious Mary Fisk-Taylor PPA’s current president, and a photography studio owner who knows what it’s like to be doing 300 sessions a year and not having any time to do anything else, and how it feels when you change your mindset from “take everything...
2021-11-0447 minThe ReWork with Allison Tyler Jones020 - Working with a Custom Framer with Rob Brinton of Matage Custom FramingThe goal of any portrait photographer is to produce beautiful artwork for their clients. But what happens when that beautiful piece of art - that portrait that you retouched into the early hours of the morning - ends up in some cheap, tacky frame your client picked up for 50% off at their local craft store? Running a full-service portrait studio means worrying about more than just the portraits we take and retouch. It means worrying about how those portraits are presented and displayed. That’s why developing a partnership with a custom framer you can trust is so...
2021-10-2843 minThe ReWork with Allison Tyler Jones017 - Bullet Proof ConfidenceI used to think that confidence was either something you had or you didn’t. And for a lot of years, I didn’t feel confident. Starting my own photography business didn’t help. I knew that I needed to create a sustainable business to support my family, but I didn’t resonate with the old-school oversell or the new-school undersell sales approaches in the industry. I was constantly second guessing if I was good enough or smart enough or talented enough to pull this off...and to do it MY way! So began my journey of Creating Bullet Proof Co...
2021-10-0717 minThe ReWork with Allison Tyler Jones016 - 5 Key Steps to Getting Ready for the Holiday SeasonCan you believe that the holidays are just around the corner!? Often, after a long summer, getting back into the real swing of things at work can be difficult and draining, and those are the last things you want to be experiencing during your busiest time of the year. In today’s episode, Jessica and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet. We’ll be discussing the physical elements of your studio that you should focus on before the holid...
2021-09-3040 minThe ReWork with Allison Tyler Jones014 - Three Steps to ReWorking Your Client Consultation with ATJQuick tips and tricks might be useful in your business in the short term but I find that focusing on core principles and refining my business around those principles contributes to a greater understanding of my client and how they experience our business. Would you believe me if I told you there was a single, simple element that you can ReWork in your business that would change the way you sell, the way clients experience your service, and that will lead to greater overall success? Well, there is. That single, simple element is y...
2021-09-1652 minThe ReWork with Allison Tyler Jones006 - Never Saying No with Jessica MackeyNobody likes to be said no to, particularly paying clients. That’s why I don’t ever say it. Don’t believe me? Listen to this episode to hear examples of all the things I will say to clients instead of saying no. I’m in the hot seat today, with Jessica Mackey, our client coordinator, asking the questions. We’re having this discussion to share with you how we deal with clients who make requests for things outside of the scope of work that we do, in the hope that this information will be helpful for you the ne...
2021-07-2225 minThe ReWork with Allison Tyler Jones005 - Believing is Seeing with Julia WoodsWe all know the feeling of being unable to make changes in our lives because we are scared of what the outcome will be. That fear of change exists because we have given too much control to our ego and have fallen into the trappings of a fixed mindset. Julia Woods joins me on The Rework today to share the inspirational story of how she rid herself of her limiting beliefs and replaced them with a growth mindset (which you will learn more about today). In doing so she transformed her photography business from a $350 sale average...
2021-07-1550 minThe ReWork with Allison Tyler Jones004 - Building a Business with a Heart with Steve SaporitoWouldn’t it be amazing to have a business that fully aligns with what you love and services clients in a way that THEY love? Today I chat with photography business coach Steve Saporito from Melbourne, Australia who believes that these goals are not only possible but how it should be done. Steve believes that it’s easy to blame the economy and other external variables when experiencing lack of success in your portrait studio but it all comes back to what we believe. “There’s a belief in our industry that you could never sell your busin...
2021-07-0149 minThe ReWork with Allison Tyler Jones003 - Having a Focused and Successful Initial Client CallHave you ever wondered if you can create a business out of portrait photography? You may want to increase your income, and your first thoughts are to find more clients. However, instead of having more clients, consider getting better clients. Or do you need a better way of doing business that attracts great clients who love what you do and see the value in it? Today I’m with my client coordinator Jessica, and we will chat about client contact and find your best clients! When she first started, Jessica was terrified of calling new clients. “I did...
2021-06-2446 minThe ReWork with Allison Tyler Jones001 - Introduction and The ReWork FrameworkSo many photographers undervalue their work, and therefore lack the confidence to start a business that can provide an income stream that supports their families and their dreams. I, Allison Tyler Jones, am on a mission to change this! In the first episode of this podcast, I am going to run you through The ReWork framework which my sister and I put together as a guide for anyone looking to make a success of themselves as an entrepreneur. There are six steps which make up the framework: re-evaluate, research, rethink, reimagine, redesign, and execute. I will explain...
2021-06-1732 minThe ReWork with Allison Tyler Jones002 - Walking Your Client Through the Art Purchase ProcessSo many photographers undervalue their work and therefore lack the confidence to start a business that can provide an income stream that supports their families and their dreams. I, Allison Tyler Jones, am on a mission to change this! Today, I’ll chat with my friend, Kathryn Langsford, the owner of Photos by Kathryn based in Vancouver, Canada. She specializes in fine art portraits of families and children. Kathryn has been deep in the trenches of portrait photography for over two decades, and she has created a niche of a niche by specializing exclusively in black and wh...
2021-06-1724 min