Shows
Brushwood Media NetworkBuild Community With Your Book | Your Biz Needs a Book with Ally MachateWant to create a movement around your book?
I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement.
Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together.
Look for more shows in...2025-07-1430 min
The Biz Book BroadcastBuild Community With Your Book | Your Biz Needs a Book with Ally MachateWant to create a movement around your book?
I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement.
Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together.
Look for more shows in...2025-07-1430 min
The Social Media Takeaway - Louise McDonnellDon’t Write the Wrong Book: Non Fiction Publishing Strategy That WorksIn this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.You’ll learn:✅ What makes a book the wrong one ✅ How to choose the ri...2025-07-0931 min
Beyond Ordinary PodcastThe #1 Mistake New Authors Make | Ally MachateAre you an aspiring author struggling to finish your book—or unsure how to publish it successfully? In this value-packed episode, publishing expert Ally Machate breaks down the biggest mistake new authors make and how to fix it. Discover proven book marketing strategies, how to build your author brand, and what really keeps a book selling over time. We cover everything from self-publishing vs. traditional publishing to getting more book reviews and launching your book the smart way. Plus, hear real success stories from indie authors who worked with Writer’s Ally to turn their writing dreams into reality....2025-06-2644 min
Business Growth TrailblazersSerious About Success? Publish Books That Open Real Doors With Ally MachateWelcome to the Business Growth Trailblazers Podcast! In today’s episode, we’ll help serious authors publish professional-quality books that stand out and sell.Ally Machate is a publishing strategist, author services expert, and founder of The Writer’s Ally. A former Simon & Schuster editor with 20+ years in the industry, she helps authors write, publish, and sell high-quality books that support their goals—whether that’s business growth, thought leadership, or building a loyal readership. Known for her honest, strategic approach, Ally turns publishing confusion into clarity.2025-06-1616 min
STORYTELLHERPen to Published: Crafting Books That Open Doors with Ally Machate | Ep. 79Your book holds incredible power, but only if you know how to unlock it! In this episode, Deborah chats with Ally Machate, who helps authors turn their books into tools that open doors and fuel business growth. Tune in and let Ally show you how to make your book work for you! Here are the things to expect in the episode:Ally’s journey from the corporate world to building her own business.Leveraging your book to achieve your business goals.What The Writer’s Ally offers authors.How to avoid publishing scams.Ally’s maste...2025-06-1630 min
Neuroscience of CoachingHow Can Brain Science Elevate Coaching from Insight to Action?Mirasee FM Special Free Offer (Revenue Leak Checklist): www.mrse.co/leakIn this compilation, explore transformative insights from eight previous guests who reveal how neuroscience empowers lasting change, self-awareness, and resilience. If you’re a coach, wellness professional, or simply fascinated by the science of change, this episode is rich with actionable insights.In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional prog...2025-05-0841 minThe Biz Book BroadcastFiction Pop-Up: December | Fiction with Ally MachateIt’s another Fiction Pop-up! Biz Book regular, Ally Machate brings her fave recent reads to this tiny festival of book nerdery.
We share the books we’ve been loving recently. And they cover the gamut from the complexities of love and trauma with the intricate character development to a very odd book about a skyscraper so big it’s become a nation state.
We get into the societal implications of book banning and I share another book from my ongoing personal book festival of Korean and Japanese literature. You can hear our palpable excitement as we con...2024-12-3131 min
Biz Book Pub Hub PodcastHUB 397: HUB PARTNER - Ally MachateI’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Before we dive in, here’s a quick word from our sponsor.Today's guest is a publishing consultant specializing in helping authors of all types, from children's picture books to self-help and business books, achieve their publishing goals. As the founder of The Writer's Ally, she leads a skilled team with deep industry experience, including backgrounds with literary agents and traditional publishers.2024-11-1454 minThe Biz Book BroadcastMastermind Groups: What Makes a Group Awful | Expert Panel - Part 2Part 2 of our Mastermind Expert Panel with Ally Machate + Tonya Kubo. Both biz specialists with a huge amount of Mastermind experience. Plus, deep knowledge of community + running a business. They’re also both in one of my current Masterminds + we’ve worked together for years.
Excellent people to dig into what makes a Mastermind Group effective + more entertainingly, what makes one actually awful. We get into the importance of curation, the role of the facilitator + we share insights on how to get the most out of similar groups.
Look for Part 1 - where we discussed why M...2024-11-1330 minThe Biz Book BroadcastMastermind Groups: Why They Work | Expert Panel - Part 1Ever wondered what a Mastermind is really like? Or why they work so well - or indeed, why they work at all?
Well today, in our first ever panel show on the Biz Book Broadcast, I’ve brought in two experts, Ally Machate + Tonya Kubo, both of whom are show regulars. Tonya is a community + marketing specialist + Ally is a publishing maven with a large community – both have years of Mastermind experience + are also, happily, in one of my current Mastermind groups.
This episode is Part 1 + together we dig into why Mastermind groups work, looking parti...2024-11-1130 minThe Biz Book BroadcastWorking with an Editor Effectively | Your Biz Needs a Book with Ally MachateBiz Book Broadcast regular Ally Machate is with us again today. She’s a publishing aexpert and hs she’s been helping authors navigate the often daunting process of transforming their manuscripts into polished works for decades.
We delve into all things editor - when to bring one on board, the different types of editing + how to handle feedback. Most importantly, we highlight the critical role editing plays in ensuring your message resonates with readers.
Do look for other shows in this ‘Your Biz Needs a Book’ series – we’ve gathered quite the group of experts for...2024-10-2329 min
Neuroscience of CoachingEmbracing Fear in Writing to Build Resilience (Ally Machate)Mirasee FM Special Free Offer (Revenue Leak Checklist): www.mrse.co/leakEver insightful, Ally Machate emphasizes embracing personal definitions of success and the acceptance of fear in writing. She shares strategies for overcoming “comparison-itis” and leveraging rejection to build resilience, all while maintaining a unique contribution to the literary world.In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscien...2024-09-2635 min
Brushwood Media NetworkGina Gardiner & Friends with Ally MachateGina Gardiner & Friends with Ally Machate2024-09-2630 min
Gina Gardiner & FriendsGina Gardiner & Friends with Ally MachateGina Gardiner & Friends with Ally Machate2024-09-2630 minThe Biz Book BroadcastHow it Works: Writing, Editing + Publishing | Your Biz Needs a Book with Ally MachatePublishing expert Ally Machate is back with us today to help us navigate how editing actually works. Just how many rounds of it do you need? And did you know you might need up to four different types of editor too?
It’s a lot, but Ally’s here to steer us through the whole process + help me get a more realistic handle on quite how long it’ll be till my own book, Think Like a Film Crew, is actually available. Rather longer than I expected. Gulp.
Do look for other shows in this ‘Your Biz...2024-08-2134 minThe Biz Book BroadcastWrite the Right Book for your Business | Your Biz Needs a Book with Ally MachateIf you’ve been listening to this series – you’re probably beginning to seriously think about writing a business book. Huzzah. However, much as we think a book can be incredibly helpful for your biz - did you know, it’s possible to go to all the effort of writing a book and for it to not actually help your business at all? Yikes!
That’s why I’ve got Biz Book regular, Ally Machate, back in the studio to talk us through how it all goes wrong + how to avoid it. And I check that my own book, Th...2024-06-2930 minThe Biz Book BroadcastWriting a Biz Book: Traditional vs Self Published? Your Biz Needs a Book with Ally MachateIf you’re considering writing a business book – and you really should, it’ll do wonders for your business – you’ll likely wondering if you should go the traditional publishing route, or self-publish.
There’s merit to both and which is best depends on your goals for the book. Fortunately, we have Biz Book regular Ally Machate with us in the studio today. She has decades of experience in both sides of the publishing world and is here to to help us navigate it all.
Plus, as always, you’ll hear a little of my book journey as...2024-05-1529 minThe Biz Book BroadcastWriting a Biz Book : How it Works | Your Biz Needs a Book with Ally MachateIn our continuing series to persuade you that a book can really help your business grow, today we’re speaking to publishing expert Ally Machate.
Having helped hundreds, if not thousands, work on their books, she outlines the process of turning your ideas into a finished book that will help you achieve your business goals.
We look at how the content of your book leads to your other offerings + how to avoid the ‘Field of dreams’ syndrome. Plus, I get some top tips about my own book, Think Like a Film Crew, out later in the year...2024-05-0830 min
Brushwood Media NetworkGina Gardiner & Friends with Ally MachateGina Gardiner & Friends with Ally Machate2024-02-2730 minGina Gardiner & FriendsGina Gardiner & Friends with Ally MachateGina Gardiner & Friends with Ally Machate2024-02-2730 min
The Financially Free Author Show with Carolyn ChoateSelf Publishing Doesn't Mean Publishing AloneAlly E. Machate is a bestselling author and expert publishing consultant leading serious authors toward success since 1999. She leverages experience with Big Five publishing and indie bestsellers, along with her team of skilled experts, to serve as your books’ best ally with editing, design, publishing, and marketing services and support. Find out more and get free gifts at www.thewritersally.com.
This episode is sponsored by me! Schedule a funnel mapping strategy session so we can go through your business, your goals, and your plans together and you’ll get a custom diagram of your...2023-04-2936 min
Making It: How to Be a Successful Online EntrepreneurMaking an Impact (Ally Machate)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. Ally Machate is the founder of The Writer’s Ally, which specializes in helping serious authors to write, publish, and sell more high-quality books.“You are making it when you can look around and you can see how what you're doing is impacting so many other people.” – Ally Macha...2023-04-0709 min
The Financially Free Author Show with Carolyn ChoateSelf Publishing Doesn't Mean Publishing Alone with Ally MachateAlly E. Machate is a bestselling author and expert publishing consultant leading serious authors toward success since 1999. She leverages experience with Big Five publishing and indie bestsellers, along with her team of skilled experts, to serve as your books’ best ally with editing, design, publishing, and marketing services and support.
Find out more and get free gifts at www.thewritersally.com.
This episode is sponsored by me!
Schedule a funnel mapping strategy session so we can go through you...2023-04-0436 min
Blowing UpBooks (Ally Machate)Ally Machate is CEO of The Writer's Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books. Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. In this episode, we discuss:How to plan and write a book that generates tons of revenue…beyond just book salesHow to use a book like a “superc...2023-02-1520 min
Just Between CoachesShould You Write a Book? (Ally Machate) Ally Machate, CEO of The Writer’s Ally, is on a mission to help authors make great books and reach more readers. Publishing a book can help coaches share their expertise, experience and methods with so many more people than they could ever reach one-on-one. In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author. In this episode we discuss:What are reasons a coach should not write a book?What are reasons a coa...2022-06-2230 min
Book Marketing MentorsHow to Best Devise a Successful Book Marketing Strategy - BM260Do you want to know how to get successful marketing results?
Listen as publishing expert, Ally Machate gives you the inside scoop on book marketing for success.
In this week's powerful episode "How to Best Devise a Successful Book Marketing Strategy" you will discover..
What exactly makes for a good book marketing strategy?
Guidelines to define your marketing budget
What you need to know about the facts and fiction of the New York Times and Amazon bestseller lists
Should authors spend more time marketin2021-02-1737 min
Book Marketing MentorsHow to Best Devise a Successful Book Marketing Strategy - BM260Do you want to know how to get successful marketing results? Listen as publishing expert, Ally Machate gives you the inside scoop on book marketing for success. In this week's powerful episode "How to Best Devise a Successful Book Marketing Strategy" you will discover.. What exactly makes for a good book marketing strategy? Guidelines to define your marketing budget What you need to know about the facts and fiction of the New York Times and Amazon bestseller lists Should authors spend more time marketing themselves or their books? Allie's book marketing best practices One...2021-02-1737 min
WRITE NOW! Workshop Podcast: Write a Book, Change the World with Kitty BucholtzAfter the First Draft: An Interview with Ally MachateEPISODE 228IToday's guest is Ally Machate, professional editor, expert publishing consultant, and founder of The Writer's Ally.Ally shares the steps on what to do after you finish the first draft. First -- put it away! Don't look at it for at least a week. Then you can come back to it with fresh eyes. Next, read it all the way through and make notes about what you can see needs to be changed -- not the nit-picky things, but the big story elements. Ally gives lots of examples about what to look for...2020-12-241h 03
The SkillBites PodcastEpisode 31: Ally Machate - Finding a Literary Agent
Are you an author seeking a literary agent? Are you hoping to get a book deal with a publisher? If so, you need to tune in to this podcast episode. We'll be discussing why you might (or might not) need an agent, what agents expect to see from authors, how to find the right agent for you, and more.
Host: Judy Weintraub
Guest: Ally Machate
Music: Kevin Macleod - No Where Land - Licensed under under Creative Commons: By Attribution 3.0 License
Produced by: Andrew Burgess
Thank you for listening! 2020-02-2150 min
Peak Performers | Tools, Strategies & Psychology to Get Things Done500th Episode Special | Thor Conklin | Episode #500We recap the 1st 500 Episodes in today's show. What a journey it has been and I can't wait to bring you the next 500. List of Guests (In Order of Appearance): Daymond Sewall Fran Tarkenton Alex Changho Raul Villacis Joe Williams Simon Lovell Jen Dean Arman Sadeghi Dave Elliott Loren Slocum Lahav Dave Albin Stephen Christopher Jeremy Porter Vidal Cisneros Jr. Mark & Michaela Logue Dr. Price Pritchett Veenu Keller Steve Wallace Nick Stammers Stever Robbins Fadi Malouf Robyn Benincasa David Burkus Dave Sanderson Sharran Srivatsaa Allyson Ward Morgan Field Tanner Gers Gene Hammett Brad Davidson Marc Mawhinney Luke...2018-03-0513 min
She Means Business ShowFrom Part-Time Freelancer to Bestselling Book CollaboratorOne of the most thrilling things about being an entrepreneur is realizing how possible it is to create something amazing out of thin air. That’s what Ally Machate did. When her job at Simon Schuster took a hit from the dot-com bust, she decided to “take a chance” and experience a year off to finish her degree while doing some freelancing on the side. Then, once a year passed she found that freelancing was really working out for her and decided to run with it. Today, Ally is the founder of The Writer...2017-11-0226 min
Tips to Grow Your BusinessJoin us with Special Ally Machate from The Writer’s AllyWe are so excite to have Ally join us on this epidode. Being in the publishing business, Ally knows what you need to do to get published and how to sell your next book. Join us live and feel free to ask all of your questions you have on editing, publishing, selling and what topics are hot topics in the marketplace.
Visit Ally at:
Thewritersally.com if you’re a strong writer with a completed manuscript or published book that isn’t getting you the results you want.
Allymachate.com if you’re an expert but not much of a writer...2017-05-0400 min
Peak Performers | Tools, Strategies & Psychology to Get Things DoneWhy You Need to Write a Book | Ally Machate | Part 3 of 3 | Episode #291Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to lead serious authors toward publishing success. Leveraging a background in "Big Five" publishing, she and her team live to help make great books happen, whether that means showing a writer how to improve a manuscript, get an agent, or self-publish; ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels; or coaching an author on growing her platform to sell more books. Since 1999, she has supported...2017-04-1819 min
Peak Performers | Tools, Strategies & Psychology to Get Things DoneBest Ways to Launch Your Book| Ally Machate | Part 2 of 3 | Episode #288Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to lead serious authors toward publishing success. Leveraging a background in "Big Five" publishing, she and her team live to help make great books happen, whether that means showing a writer how to improve a manuscript, get an agent, or self-publish; ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels; or coaching an author on growing her platform to sell more books. Since 1999, she has supported...2017-04-1417 min
Peak Performers | Tools, Strategies & Psychology to Get Things DoneLearn How to Write a Book | Ally Machate | Part 1 of 3 | Episode #285Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to lead serious authors toward publishing success. Leveraging a background in "Big Five" publishing, she and her team live to help make great books happen, whether that means showing a writer how to improve a manuscript, get an agent, or self-publish; ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels; or coaching an author on growing her platform to sell more books. Since 1999, she has supported...2017-04-1120 min
Elaine's Kitchen Table | Create Better Family, Health, Business, Self071 - How To Publish YOUR Book with Ally MachateIf you have ever thought about writing a book but do not know where to start, or if you just need help with getting your book out there, you do not want to miss this podcast!
Click and hold for show notes...
2017-02-0340 min
Play Your Position92: BONUS PYP Audible Happy New Year 2017 (The Best of PYP 2016)“The best professionals I’ve ever met are always improving. They are never stuck in one place.” Claudio Toyoma, PYP #62 The end of one year and the beginning of a new one is always a great time to reflect, ruminate, and recharge. What better way than to showcase the best and brightest insights from the 2016 roster of PYP MVPs than with a highlight reel? Today’s episode continues the spirit of compiling key plays from each guest’s playbook to inspire you to kick off 2017 with energy, excitement and enthusiasm for what’s next. I’ve decided 2017 i...2017-01-0230 minPlay Your Position90: Ally Machate Believes in the Power of Books to Change LivesIt's almost 2017 and the publishing industry has been turned upside down in the last few years by tech giants like Amazon who allow anyone to publish anything, anywhere, anytime. Given our highly digital world, a big question on book lovers' minds everywhere is -- do books still matter in a Snapchat world? Today's PYP MVP Ally Machate has a unique perspective on the state of books today. She is the founder of The Writer’s Ally, an award-winning business that offers expert writing and editorial services to business professionals, publishers, agents, and authors. Ally is a bestselling book collaborator, aw...2016-11-2936 min