Shows
The Children's Book Author PodcastSpotlight Your Story with Expound Publicity’s Lori Orlinsky & Alysson BourqueSend us a textIn this episode, I’m joined by two powerhouse women—Alysson Bourque and Lori Orlinsky—award-winning children's book authors and the co-founders of Expound Publicity, a boutique book marketing agency built by authors, for authors.We talk about:The biggest marketing mistakes new authors makeHow to get media attention (without being famous!)Why writing a great book isn’t enough—and what to do about itThe story behind Expound and how it’s helping authors not just launch… but growWhether you're launching your first pic...
2025-05-2148 min
Female Founder Unplugged[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly BourqueSend us a textThis week's episode features Lori Orlinsky and Alysson Bourque, the powerhouse duo behind Expound Publicity! 📚✨ They spill all the secrets behind thriving in the competitive world of book marketing—sharing how they:🌟 Use innovative #strategies to stand out 💼 #Customize approaches for each client and 📈 Stay ahead of industry trendsPlus, we talk about the importance of resilience, partnership, and keeping the passion alive, even through pandemic challenges. 💪❤️ Lori and Alysson remind us how valuable a strong support network is—and the joy of working with someone you trust. In this epis...
2024-11-1437 min
Reading With Your Kids PodcastLearning The In's & Out's Of Kidlit Marketing & Autism AdvocacyLori Orlinsky and Alysson Bourque return to #ReadingWithYourKids to share valuable mamrketing tips for all authors and aspiring authors. Lori and Aly are the founders of Expound Publicity and have helped over 550 authors launch and promote their books. They explained the challenges independent authors face with marketing, publicity, and avoiding scams. Social media was highlighted as an important tool, but authors were advised to focus on helpful rather than sales-focused content. They also shared best practices for marketing children's books, including building credibility through reviews and awards, predicting future trends, and planning publicity campaigns months in advance...
2024-05-0958 min
Marketing for Childrens Authors with Laurie WrightHoliday Marketing Tips with Foreword PublicityJoin Laurie as she talks with Foreword Publicity, a PR firm for children's authors! Lori Orlinsky & Aly Bourque share eleven tips for holiday marketing in 2020, answer marketing questions, and share about some new services too!Make sure to check out their incredible giveaway ➡️ Enter for the chance to win a FREE virtual book tour! Read the blog post to take some notes >>> here > here
2020-11-2834 min
Success InSight PodcastLori Orlinsky & Aly Bourque, Award-winning Children's Authors and Founders of Foreword PublicityOur guests today on the Success InSight Podcast are best selling children's authors, Lori Orlinsky & Aly Bourque.Lori & Aly are the Founders of Foreword Publicity, a Public Relations firm that specializes in custom book PR campaigns with combined strategies in marketing, sales, and branding.Lori is the award-winning children's book author of Being Small (Isn’t So Bad After All). Lori's second children's book, published in April, is The Tooth Fairy's Tummy Ache. In addition to her children’s books, Lori is certified by the CDC in Bull...
2020-11-0924 min