Shows
BCW Podcast NetworkWhat’s Trending- Leading from the Boardroom: Branding, Business, and Board Service with Alyssa Gelbard: Founder & CEO, Point Road Group, and Helaine Suval: Founder and President, Suval ConsultantsBe sure to tune into the latest episode of “What’s Trending”! Guests Alyssa Gelbard, Founder & CEO of Point Road Group, and Helaine Suval, Founder and President of Suval Consultants, are joined by hosts Marsha Gordon and Amanda DePalma for an insightful and empowering conversation on the trends transforming today’s boardrooms—and how executive coaching and personal branding are helping leaders navigate change, stand out, and make an impact.
2025-07-0828 min
The Ins and Outs of Selling a BusinessTurning People Into Power: How Teams Drive GrowthThis week, we're welcoming back Alyssa Gelbard, Founder & CEO of Point Road Group, for a conversation that flips the script on business growth.
Alyssa shares a real-world example of a successful business with loyal clients and glowing satisfaction… yet they were struggling to generate new leads. The problem? Their team didn’t look or sound like the high-performing brand they truly were. From weak LinkedIn presence to generic messaging, the company wasn’t telling its full story—and it was costing them credibility with potential clients. Alyssa breaks down how she helped turn that around by strengthening employee...
2025-04-2421 min
The Ins and Outs of Selling a BusinessThe Secret Business Value that Everyone IgnoresAs business owners, our brand is everything. It’s not just a logo or a tagline — it’s an extension of who we are. We pour years into building, refining, and protecting it. But there’s one critical piece that often gets overlooked: employee branding.
In this episode, we’re joined by Alyssa Gelbard, founder and CEO of Point Road Group — a leading expert in employee and executive branding. Alyssa shares powerful insights on how your team represents your business both inside and outside your company walls — and why that matters, especially when you’re thinking about gr...
2025-04-1019 min
Moore on Manufacturing with James Moore & CompanyS6:E4: Moore On Manufacturing: Employee BrandingHaving a successful workforce starts with hiring the right people and training them. However, it doesn’t stop there. You want your employees to know the “why” behind your organization; what are they working for or toward? Understanding and improving branding can do just that.
On this episode we’re joined by Alyssa Gelbard, founder and CEO of Point Road Group, an employee and executive branding firm that helps companies accelerate growth through their most powerful asset: their people. Alyssa, Mike and Kevin discuss transforming team members into better brand ambassadors—and how that benefits your company.
Sign...
2025-04-0139 min
Industrial Growth InstituteEpisode 27 Alyssa Gelbard on Personal Branding, Executive Presence, and LinkedInAlyssa Gelbard on the Power of Personal Branding, Executive Presence and LinkedIn - Industrial Growth Institute Podcast Episode # 27 with Ed Marsh
Summary
Alyssa Gelbard, founder and CEO of Point Road Group, discusses the importance of personal branding and executive presence in driving credibility and trust.
Gelbard highlights the need for companies to focus on employee branding and ensure that all employees, from interns to CEOs, have a strong personal brand.
She shares the results of proprietary research conducted by her firm, which found that LinkedIn profiles have a significant impact on...
2024-09-111h 19
Up Next with Gabriella MirabelliUN 321 - Alyssa Gelbard. Employee Profile & Employer Brand. In today's interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.
2024-06-2727 min
CG Business Advisor2023 Year In Review!On this special year end episode, we highlight our most listening to conversations of 2023, featuring Tina Larsson, the co-founder and owner of The Folson Group, talking about how to Build a Business With What You Know, Alyssa Gelbard, the Founder and CEO of Point Road Group, telling us Your Team is Your Brand, and Janet Falk, explaining how to to Create & Monitor Your Marketing RBI.
2023-12-011h 00
FEI PodcastYour resume and LinkedIn profile need workTrust us, you’re probably making at least one of these LinkedIn profile and resume mistakes. From the FEI Engage Job Search Bootcamp, listen to personal branding expert Alyssa Gelabrd explain how to improve your resume and online presence.Special Guest: Alyssa Gelbard.
2023-11-291h 03CG Business AdvisorYour Team is Your BrandAlyssa Gelbard is the Founder and CEO of Point Road Group, a women-owned and women-led unique branding firm that helps companies deliver a consistent, positive brand experience through their people. In addition to oversight of the firm, Alyssa advises select companies, leads the Executive Branding practice, and is a fierce advocate of getting more women into the C-suite and boardroom. As an experienced speaker, Alyssa loves discussing the power of personal branding, communicating with impact, preparing effectively for a board search, and leveraging LinkedIn.
2023-06-0123 min
2022-05-021h 01
Scaling Up ServicesAlyssa Gelbard, President, Point Road GroupAlyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps companies and executives make powerful impressions to achieve their goals.
Alyssa oversees the business and works with select corporate and individual clients. She is a frequent speaker on digital presence, LinkedIn, personal branding, networking and career advancement, conducting sessions virtually and in-person with private companies, Fortune 500 clients, start-ups, professional associations and nonprofits. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-1630 min
Upside/Downside - Grow Your Profits and Cash FlowEp 7: Putting your Career in High Gear with Alyssa Gelbard, Founder & President of Point Road GroupSend us a textManaging our careers for long-term resilience takes time and effort. In this episode of Upside/Downside, Alyssa Gelbard, Founder & President of Point Road Group, tells us to fight through our Zoom fatigue, keep building our networks, and to show empathy towards others. Alyssa also explains why a lot of things can come next after a Finance Business Partner role and offers strategies to keep growing. Rev your engines and tune in!Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "...
2020-09-2220 min
Balance SheetEpisode 4: Connecting at a Social DistanceIn a world without the all-important “facetime”, how you manage your professional connections and grow/expand your network from a distance has taken on new urgency.Special Guest: Alyssa Gelbard.
2020-04-2426 min
Legal Marketing 2.0 PodcastPodcast Ep. 74: Personal Branding for AttorneysIn this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys.
2019-01-0227 min