Shows
The Revenue Room™, by H2K LabsThe Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire IndustryIn this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine.From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really takes to scale in an AI-powered, fast-moving B2B landscape.They also dive deep into the ne...
2025-12-0852 min
Audience Architect podcastThe AI Governance Playbook: Transforming Risk Into StrategyAI is revolutionizing how we create, market, and monetize media, but it’s alsorewriting the rules on trust, consent, and data governance. In this captivating episode ofAudience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch ofOmeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizationalaccountability, we unpack how leaders and employees can harness AI’s power without losingsight of e...
2025-09-0147 min
Audience Architect podcastThe Power of Data and its Impact on Audience Growth and EngagementIn this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies.In this casual conversation we discuss how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement.We discuss topics such as identifying unknown website visitors, creating frictionless data acquisition journeys and how to leverage data to...
2024-09-1556 min
Audience Architect podcastNavigating the First-Party Data Revolution: Privacy, Personalization, and ProfitYou are ALL in for a treat.AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the im...
2024-07-2054 min
This is Annex: A B2B Marketing PodcastThis Is Annex - Privacy and Marketing with Amanda LandsawKyle Shay & Stacy Bradshaw welcome special guest Amanda Landslaw, of Endeavour Business Media, to the podcast. We talk about privacy and how it relates to marketing to B2B audiences. Amanda also talks lessons learned when dealing with privacy legislation throughout North American and Europe.
2024-07-1832 min