Shows
Love, Hate, CreateDr. Anastasia Kārkliņa Gabriel - Senior Insights Lead, RedditDr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-driven marketing and the need for brands to understand their role in society. However, she expresses concern about a shift in discourse that downplays the importance of purpose and profit. Anastasia highlights the intersection of purpose and culture, urging marketers to critically think about their assumptions and biases. She also calls for a greater emphasis on cultural literacy and expanding one's point of reference in the marketing industry. The co...2024-04-0246 minLove, Hate, CreateMarisa Thomas - CMO, Good-LoopMarissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice...2024-03-1243 minLove, Hate, CreateGreg Hahn - Co-Founder & CCO of Mischief USAIn this episode, Greg Hahn, co-founder and CCO of Mischief at No Fixed Address, shares his insights on the advertising industry. He discusses the rapid rise of Mischief and the importance of maintaining a strong culture. Greg emphasizes the need for positivity and gratitude in the industry and the negative impact of excessive competition and pitching. He also highlights the power of creativity in solving interesting problems and the importance of finding your core strength as an agency. Greg's goal is to create a place where people can do the best work of their lives, free from politics and...2024-02-0836 minLove, Hate, CreateBrad Hiranaga - Chief Brand Officer, CotopaxiBrad Hiranaga, Chief Brand Officer for Cotopaxi, discusses his transition from CPG brands to the outdoor apparel industry and the importance of purpose-driven marketing. He highlights the role of marketing in shaping company culture and being at the forefront of innovation and consumer trends. Brad emphasizes the need for authentic purpose in marketing and the negative impact of opportunistic brands. He advocates for collaboration and partnerships to create a movement for good. Brad's passion for solving social problems and making a positive impact drives his vision for the future of marketing. Chapters2024-02-0849 minLove, Hate, CreateMichael Sugar - CEO, Sugar23Michael Sugar, founder of Sugar 23, discusses the intersection of brands and entertainment. He highlights the power of entertainment to move culture and the potential for brands to participate in this space. However, he also acknowledges the challenges brands face in embracing entertainment, such as the need for education and the friction within organizations. Sugar emphasizes the importance of giving CMOs more space and time to innovate and create meaningful connections with audiences. He believes that brands can play a significant role in funding and shaping entertainment, leading to financial returns and brand loyalty.Takeaways2024-01-1644 minLove, Hate, CreateCindy Gallop - Founder & CEO, MakeLoveNotPornCindy Gallop, the founder and CEO of Make Love Not Porn, discusses her love for the advertising industry and the brilliance it requires for success. Cindy discusses the challenges and opportunities in the advertising industry, the need for diversity and inclusion, breaking down stereotypes, creating a culture of accountability, and empowering women in the workplace. She also emphasizes the importance of starting your own industry to drive change.Chapters00:00 Introduction to Cindy Gallop02:03 What Cindy Loves about the Industry05:32 The Challenges in the Industry13:08 The Need for...2024-01-1647 minLove, Hate, CreateBrent Smart - CMO, TelstraIn this episode, Brent Smart, CMO of Telstra, shares his insights on marketing, advertising, and creativity. He discusses his favourite Christmas ad, the importance of creating the conditions for great ideas, and his experience transforming NRMA Insurance. Brent also shares his thoughts on the challenges of network agencies and the need for a new agency model.TakeawaysCreate a culture that is hard on the work but kind to the people to foster creativity.Focus on the strategic fundamentals and brand positioning to create impactful work.Momentum is crucial for success in...2023-12-2845 minLove, Hate, CreateKrystle Watler- Head of Creative Agency Partnerships, TikTokKrystle Watler, Head of Creative Agency Partnerships at TikTok, discusses her career and the state of the advertising industry. She shares her love for creative bravery and the joy that TikTok brings to consumers. Krystle also highlights the need for agencies to evolve and embrace new talent pools. She introduces the One Creator Lab program and her goal to create a framework for rethinking agency operations in the era of TikTok.TakeawaysCreative bravery and storytelling are essential in the advertising industry.Agencies need to embrace new talent pools and evolve their...2023-12-2844 minLove, Hate, CreateErika Wykes-Sneyd - Global Vice President and General Manager of adidas /// studios (web3)In this conversation, Erika Wykes-Sneyd, Global VP and GM of Adidas's Web3 Studio, discusses the convergence of technology and pop culture, the role of Adidas in sports lifestyle culture, and the responsibility of marketers today. She emphasizes the need for long-term objectives and the importance of solving real-world problems. Erica also highlights the waste in marketing and the potential of blockchain and chain technology to create change. She envisions a future where human centricity is prioritized. The conversation explores the negative impact of social media algorithms and the need to bring humanity back into the tech experience. It also...2023-12-1448 minLove, Hate, CreateJonathan Mildenhall - Chair & Cofounder, TwentyFirstCenturyBrand The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.A champion of accelerating diversity in advertising and co-founder/CEO of his own firm, TwentyFirstCenturyBrand, Jonathan is brimming with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilize purposeful branding to spark positive change. In Spring 2023, Jonathan published A Colourful View From The Top: 21 extraordinary stories of excellence in business by lead...2023-10-0541 minLove, Hate, CreatePeter Semple - CMO, DepopPeter Semple is the Chief Marketing Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand and marketing teams, ensuring Depop is reaching and captivating audiences across markets and encouraging mass adoption of buying and selling secondhand fashion.Prior to Depop, Peter spent seven years leading product and marketing innovation projects at Google's Creative Lab in New York and London, working across existing Google products and emergent technologies. He has also worked in creative agencies on big consumer brands including Converse, Nike, O2 and Coca-Cola.Topics we explore with Peter: ...2023-10-0536 minLove, Hate, CreateLindsey Slaby - Founder, Sunday DinnerLindsey is founder of Sunday Dinner, a brand strategy consultancy that helps marketers reimagine the way they plan and organize their teams, partner with agencies, and build the best marketing of their careers.Often dubbed as a ‘CMO whisperer’, her work helps executive clients stay connected to the new ways of collaboration and the ever-shifting advertising partner landscape.Topics we explore with Lindsey: The need for clients to prepare for the next generation of talent Why there’s a disconnect between client priorities and what adland cares about Her love for the art of co...2023-10-0543 minLove, Hate, CreateAna Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing worldAna Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration.In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's...2023-05-2435 minLove, Hate, CreateLeila Fataar | The importance of cultural relevanceLeila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural.In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant. We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo. Wh...2023-05-1943 minLove, Hate, CreateAnouk Jans | Why clients hold the key to improving adlandCreative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo, Closed, and Nivea. In this episode, we talk about Anouk’s vision for a more effective approach to client relationships centred around co-creation and psychological trust. We also explore her experience of switching between the agency and freelance worlds and how life on both sides of the fence has improved her craft. Anouk was also the star of Kill Your Darlings, a docufilm examin...2023-05-1137 minLove, Hate, CreateArmando Turco | The Oatly Department of Mind Control, escaping a sea of sameness through diversity of thoughtExecutive Director, Brand & Creative for Oatly (North America), Armando has built a career spanning across leading agencies, media players and now ‘client-side’ at one of the most creative brands on the planet. In this episode, we talk about Oatly’s Department of Mind Control, the primacy of creativity and the importance of diverse talent. We also explore his experience taking the leap to client-side, de-risking creative instinct through community dialogue and what brands can learn from Oatly’s approach to in-housing. Where to find Armando:LinkedIn: https://www.linkedi...2023-05-0538 minLove, Hate, CreateRania Robinson | Employee ownership, advertising’s trust deficit & human experience In this episode, we talk about equitable business models and the motivations for Quiet Storm to become an employee trust. We also dive into her experience balancing motherhood with a successful career in advertising and the privilege of working in an industry that relies on creating emotion. Where to find Rania:LinkedIn: https://www.linkedin.com/in/rania-robinson-01b68511/Agency: http://www.quietstorm.co.uk/ Hosted on Acast. See acast.com/privacy for more information.2023-04-2035 minLove, Hate, CreateAlex Bennett-Grant | Creative dopamine, the problem with nostalgic dogma & accelerating diversity Alex is the Founder & CEO of WE ARE Pi. In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity. We also explore why a dogmatic attachment to the past is holding the industry back and what needs to be done to accelerate progress in the industry. Where to find Alex:LinkedIn: https://www.linkedin.com/in/alexbennettgrant/WE ARE Pi: http://wearepi.com/ Host...2023-04-1349 minLove, Hate, CreateMo Said | Handling racism, the genesis of Mojo Supermarket & alternative forms of agency growth Mo is the Founder of Mojo Supermarket. Ad Age's Small Agency of The Year. In this episode, we explore Mo’s journey and the experiences that drove him to launch an agency that creates the work he’s always dreamed of.We talk about creating an environment in which people can bring their true selves to work, new forms of agency growth and how to prevent adland from becoming a robot industry. Where to find Mo:LinkedIn: https://www.linkedin.com/in/mosaid/Instagram: https://www.in...2023-03-3143 minLove, Hate, CreateNilesh Ashra | Leaving Wieden+Kennedy, IP creation & the power of independenceNilesh is the Founder and CEO of OK Tomorrow, a live show for innovation, brand, and creative organizations. He’s also the Founder and CEO of Pragmatic Futurism an applied innovation and emerging technology consultancy.In this episode, we explore Nilesh’s journey from agency to business owner and his unique view of the space between brands, people and technology. We also explore the lack of IP in the agency world, new talent solutions and overreliance on rockstar creatives. Where to find Nilesh:LinkedIn: https://www.linkedin.com/in...2023-03-1642 minLove, Hate, CreateGrace Francis | Life-changing ads, monolithic creativity & establishing boundaries Grace Francis is the global chief creative and design officer at WongDoody, a creative experience agency with studios in the US, Europe and Asia. Previously Grace held roles at Droga5 and Grey. They guest lecture at University of the Arts London and Hyper Island.In this episode, we explore how seeing an Evian ad about saving a local lido inspired their to start a career in advertising and having to mask their working class background to achieve success. We also dive into their experiences of building allyship with marginalised people in the industry, c...2023-03-1649 minLove, Hate, CreateAmbika Pai | The work culture of advertising, parenthood and diverse leadershipAmibka Pai is the Chief Strategy Officer at Mekanism (Chicago), mom of two, writing about the intersection of motherhood, mental health, equity, and business. In this episode, we explore Ambika’s experience creating breakthrough work on Frida Mom Breastcare, which involved getting lactating breasts on TV by working with NBC to rethink their policies. She also sheds light on being on the receiving end of sexism and racism in the industry. Ambika dives into her love for the restless, curious people that advertising attracts, which leads to friendships that transcend far beyond work. Her...2023-03-1548 minLove, Hate, CreateKwame Taylor-Hayford | Entrepreneurship, purpose and diversityKwame is a creative executive and entrepreneur with a passion for storytelling, design, innovation and purpose. Co-Founder at Kin, a creative company designed to advance social change through culture for brands including Mailchimp, Uber, Delta Air Lines and Ben & Jerry's.In this episode, we explore the highs and lows of Kwame’s entrepreneurial journey, as well as his operating principles for creating a more diverse and equitable creative sector. We also dive into how the murder of George Floyd and the Black Lives Matter Movement drove a shift in priorities for his agency, Kin...2023-03-1543 min