Shows
Medical Spa InsiderA PA’s Perspective on Med Spa Regulation and ResilienceThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Nena Kallopoulos, PA-C, founder of Drip Medi Spa in Englewood, New Jersey, to explore the realities of practicing aesthetic medicine as a physician assistant. With nearly two decades of clinical experience, Nena shares the challenges of building a compliant aesthetic practice and reflects on her experience navigating a license lapse and subsequent regulatory review. In this conversation:
Transitioning from emergency and concierge medicine to IV therapy and aesthetics;
Building a compliant med spa as a non-physician;
The unexpected consequences of administrative oversights;
Her experience with the...2025-07-2348 min
Medical Spa InsiderAuthenticity, Strategy and Storytelling in Aesthetic MarketingThis week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovation are reshaping how med spas and aesthetic practices connect with patients.
How he transitioned from Grammy-winning music marketing to aesthetic advertising;
The origin and mission of Ailm Atelier as a platform for storytelling and recognition;
Why authenticity and patient trust are the...2025-07-1642 min
Medical Spa InsiderGreatest Hits: Lessons in Confidence from Self-made Billionaire Sara BlakelyIn this greatest hits episode, we revisit an empowering keynote recorded live at AmSpa’s inaugural Women in Aesthetics Leadership Conference (WALC) in 2023. Listen in as Carrie Strom, senior vice president of AbbVie and president of Global Allergan Aesthetics, chats with Sara Blakely, founder and executive chairwoman of SPANX. Following a brief introduction from Strom and AmSpa founder Alex R. Thiersch, JD, this keynote conversation explores the founding of a household name, along with leadership insight on confidence, failure, purpose, mindset, and much more!
This year, AmSpa's WALC is honored to present keynote speaker Jamie Kern Lima, found...2025-07-0945 min
Medical Spa InsiderUnreasonable Hospitality: How Staff Culture Drives Med Spa SuccessThis week, AmSpa founder and CEO Alex Thiersch, JD, speaks with Lisa Lickstein, MSW, MBA, co-owner and COO of Lickstein Plastic Surgery and Medical Spa. She previews her upcoming talk at the 2025 Women in Aesthetics Leadership Conference and shares how the concept of “unreasonable hospitality,” inspired by Will Guidara’s renowned book, has reshaped her approach to leadership, team development and the patient experience. This conversation includes:
How clinical director Christina Hobgood Naugle, PA-C, built a thriving med spa patient base;
What Lisa learned from Eleven Madison Park’s rise to #1;
Why they created a staff book club to learn...2025-07-0242 min
Med Spa Success StrategiesAmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie JacksonWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pric...2025-06-2755 min
Med Spa Success StrategiesAmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie JacksonWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, prov...2025-06-2755 min
Medical Spa InsiderAnswer Engine Optimization: Tips to Reach Your Patients with AIThis week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Lori Werner, founder and chief marketing whiz at Medical Marketing Whiz, a woman-led marketing agency that specializes in marketing for wellness and medical aesthetics practices. They talk about her path from medical device sales to entrepreneurship and how her team helps med spas get discovered online using answer engine optimization (AI-SEO).
How she transitioned from medical device sales to founding a woman-led marketing agency in aesthetics and women’s health;
The marketing blind spots of practices newly adding cash-based aesthetic services;
Why SEO and AI-SEO are cr...2025-06-2539 min
Medical Spa InsiderChoosing Positivity with the Help of Your Brain Trust: Kendra Bracken-FergusonThis week, AmSpa President and CSO, Cathy Christensen, speaks with Kendra Bracken-Ferguson, celebrated entrepreneur, founder of BrainTrust and author of The Beauty of Success: Start, Grow and Accelerate Your Brand. They discuss her entrepreneurial journey from building brands to owning in the beauty space, how she evaluates opportunities, and the ways she protects her mental wellness with the help of her community. Listen for:
Aligning opportunities with her four pillars: community, mentorship, education, capital;
How she knows when it’s time to pivot, take a leap or let go of an opportunity;
Her nonprofit’s efforts for diversity and me...2025-06-1842 min
Medical Spa InsiderMSS25: Unveiling Podium’s Latest AI InnovationsIn this Medical Spa Show edition of Medical Spa Insider, AmSpa’s Alex Thiersch, JD, speaks with Shannon Blake, director of medical spa partnerships at Podium. They chat about what makes MSS her favorite aesthetic conference and trade show, along with the exciting new voice capabilities Podium is building into its AI-powered lead management and client communication platform. Listen to hear:
What made MSS2025 Podium’s favorite show so far;
How Avery is solving the issue of speed to lead;
Building an AI voice for inbound and outbound calls;
How med spas personalize their AI patient coordinator;
Why MSS is...2025-06-1114 min
Medical Spa InsiderMerging Giants: How Cynosure Lutronic Is Redefining Partnership in Aesthetics“For med spas, it’s so important to know who you are, what you stand for, and deliver on that with discipline.” This week, AmSpa’s Alex Thiersch sits down with Lowinn Kibbey, President of North America at Cynosure Lutronic, to discuss the landmark merger of two global energy-based device leaders and what it means for the future of medical aesthetics. They talk about:
The historic merger of Cynosure and Lutronic, one year in;
Navigating the unique dynamics of the aesthetics industry;
Why brand identity, discipline and metrics are key to med spa success;
Cynosure Lutronic’s approach to clinica...2025-06-0441 min
Medical Spa InsiderUnlocking Med Spa Growth with Smarter DataWhat if your med spa data could talk? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Alex Lirtsman, founder and CEO of CorralData, to explore how medical spas can unlock real-time, HIPAA-compliant insights without changing their existing systems. CorralData integrates everything from your EMR to marketing, payroll, and finance systems, giving med spas the ability to uncover actionable insights that drive profitability, patient retention, and scalable growth. Listen for strategies to ask smarter questions of your data, including:
Integrating all of your existing platforms to get actionable insights from your data;
How multi-location practices, m...2025-05-2841 min
Medical Spa InsiderFrom Runway to Regenerative: Emma Snowball-Robinson’s Inspiring JourneyThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Emma Snowball-Robinson, APRN, founder of PURE Medical Aesthetics and PURE Evolution Academy. They chat about her incredible journey from modeling and marrying a rock star to putting herself through nursing school and founding a thriving aesthetic practice. Emma opens up about her reinvention and why “keep showing up” has been her guiding motto. Listen to hear:
Emma’s path from modeling to regenerative medicine and wellness;
Overcoming divorce, financial hardship and the challenges of single motherhood;
How Emma rebuilt her life and launched her career in nursin...2025-05-2138 min
Medical Spa InsiderMSS25: Meet the Leaders Building Connection in California and UtahIn this special MSS edition of Medical Spa Insider, Michela Bailey sits down with AmSpa State Chapter leaders from California and Utah, recorded live at Medical Spa Show 2025! Meet California co-chair Sahar Saghezchi, of Cupertino Facial Esthetics; Utah co-chair Terri Hancock, DNP, ACNP-BC, of Bellissima Medical Aesthetic; and Utah co-chair Amanda Hopper, of St. George Med Spa. They share their excitement to reconnect at MSS and the Women in Aesthetics Leadership Conference (WALC), and the ways they are bringing their communities together through state-specific resources, networking and collaboration.
Connect and collaborate with the med spas growing alongside y...2025-05-1639 min
Medical Spa InsiderWhy Direct Mail is the Med Spa Marketing Advantage You’re MissingJoin AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa’s Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include:
Darwill’s strategic pivot to the medical aesthetics industry and insights into med spa owners’ unique needs;
The three essential factors Darwil...2025-05-1443 min
Medical Spa InsiderStrengthening Your Safety Network: AIA Alumni Reunion & Refresher
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Dr. Christopher C. Surek, DO, FACS—board-certified plastic surgeon, internationally recognized facial anatomist, and founder and director of the Academy for Injection Anatomy (AIA)—to discuss the new AIA Alumni Reunion and Refresher course. Designed exclusively for advanced cadaver training alumni, this event offers a higher level, more intense training experience with live full face injections, layered and cross-sectional dissections, and simultaneous ultrasound assessments. Dr. Surek also talks about his new textbook, co-authored with Dr. Steven Weiner, and the power of mentorship and networking within the AIA...2025-05-0927 min
Medical Spa InsiderBiohacking Beauty & Longevity: Innovations from Medical Spa Show 2025In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen join Dr. Kay Durairaj, internationally recognized facial plastic surgeon and founder of Beauty by Dr. Kay live from Las Vegas at the Medical Spa Show 2025 to talk about Biohacking Beauty: The science shaping the future of biohacking and regenerative aesthetics. From GLP-1s and “Ozempic face” to collagen stimulation, exosomes, polynucleotides and peptide stacks, Dr. Kay demystifies the research-backed tools med spa professionals can use to optimize skin regeneration and enhance cellular health for their aesthetic patients. They talk about:
The authentic energy of community and growth...2025-05-0740 min
Medical Spa InsiderBuilding Success with Smiley Aesthetics: Compliance, Community and Collaboration“All medical providers just aren't taught the skills to own and operate a business successfully.” This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Mary Smiley Ford, MSN, APRN, CRNA, and Carla Pierson, DNP, MBA, RN, identical twins and co-founders of Smiley Aesthetics in Nashville, Tennessee. They explore how their mission to empower med spa providers through compliance, clinical training and business support has fueled the growth of a platform powering over 140 independent med spas. In this conversation, you will hear:
How Smiley Aesthetics supports med spa owners with compliance, clinical training and business tools;
Why...2025-04-3036 min
Medical Spa InsiderMember Spotlight: Victoria Senyk, MSN, AGNP-C, LEThis week on the podcast, AmSpa Membership Advocacy and Engagement Coordinator, Michela Bailey, speaks with Victoria “Vicki” Senyk, MSN, AGNP-C, LE, founder of Aesthetics Temple in Northbrook, Illinois. They talk about centering patient wellbeing in this conversation that includes:
How she found AmSpa’s compliance education;
Teaching kids skin care with community outreach;
What motivates her “make it happen” mindset;
Safety first with comprehensive patient care;
Regenerative skin care, her aesthetic treatments and more!
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Music by Ghost Score
2025-04-2330 min
Medical Spa InsiderBoosting Aesthetic and Healthy Aging Goals with Noninflammatory Chemical PeelsThis week, AmSpa President and CSO, Cathy Christensen, speaks with board-certified dermatologist Dr. Jennifer Linder, founder of Linder Health and former owner and chief scientific officer of PCA Skin. They chat about her entrepreneurship journey with skin care science, the benefits of noninflammatory chemical peels and hot topics in longevity medicine. Listen for more on:
How melasma skin care sparked her entrepreneur journey;
Embracing longevity medicine to target the 12 hallmarks of aging;
Educating your med spa teams about the science of skin care;
How to use chemical peels with your med spa treatments;
Empathy as a key component...2025-04-1646 min
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by NextechWant a Thriving Med Spa? You’re Probably Overlooking This with AmSpa’s Kirstie JacksonWhat really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success.Get insider tips and industry insights, and find out why compliance and credentialing aren’t just red tape—they’re your competitive edge.Plus, Kirstie shares the real differences between...2025-04-1628 min
Medical Spa InsiderDetecting and Correcting Asymmetries with Bobbi Bullock, NP-CThis week AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Bobbi Bullock, NP-C, founder of Bobbi Bullock Medical Esthetics. They talk about how she got her start in medical aesthetics, the unique health challenge that led her to groundbreaking research on facial asymmetry, and how she builds community to grow stronger together. Listen to hear more about:
How she got into aesthetic medicine from corporate health care;
Going from one room in a salon to growing a fully booked business;
Prosopagnosia: overcoming the challenge to detect and correct asymmetries;
Identifying asymmetry in the nasolabial folds, lips...2025-04-0954 min
Medical Spa InsiderBuilding the Med Spa Platform Private Equity Wants to BuyThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Tyler Weinberg, CEO of Aviva Aesthetics, and Dan Hosler, chairman of the board at Aviva and managing partner of DuneGlass Capital. They discuss how Aviva is implementing an innovative approach to business growth that provides med spa owners a pathway to long-term success—offering a unique alternative to traditional private equity. Learn how their model empowers growth-minded med spa owners to scale, retain control and prepare for long-term success and potential sale. This conversation includes:
The reality of private equity: how it works and trade-offs fo...2025-04-0236 min
Medical Spa InsiderSclerotherapy: Adding Cosmetic Vein Treatment in Your Medical SpaWould you learn another fine injection technique to access a patient population of 30 million? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Keetha Hanlin, RN, LME, senior clinical advisor at Methapharm, distributor of sclerosing agent Asclera. Drawing on her 20 years of experience, Hanlin discusses sclerotherapy as a treatment for spider and reticular veins in the lower extremity, and how to incorporate cosmetic vein treatment in your aesthetic practice. Listen to hear more about:
Sclerotherapy vs. laser for spider and reticular veins;
The “HASTI” algorithm process to screen patient candidates;
Partnering with specialists to treat unde...2025-03-2637 min
Medical Spa InsiderHow to Leverage AI to Transform Your Business as a SolopreneurThis week, AmSpa founder and CEO, Alex Thiersch, JD, speaks with Kiiyonna Jones, PhD, FNP-C, founder of Luxe Beauty and Wellness Boutique. They chat about how she uses artificial intelligence to reclaim her time and how AI automations are transforming the future of medical spas. Everybody needs to know and understand AI, Dr. Jones says—start here!
How AI has been a game-changer in her business;
The exact framework Dr. Jones uses to prompt ChatGPT;
AI’s power to compress time for tasks, from business plans to slide decks;
Addressing concerns about online data privacy with large language mode...2025-03-1939 min
Medical Spa InsiderBuilding a Future in Aesthetics with Randi Boyette, PhDThis week, Alex R. Thiersch, JD, speaks with Randi Boyette, PhD, CEO of Spark Medical Marketing and CMO of NewBeauty, to explore her inspiring career journey and vision for the future of the medical aesthetics industry. As Corporate Development Advisor at AmSpa, she shares her passion for elevating the industry by focusing on compliance, culture, and collaboration. Tune in to hear about making your own opportunities, maintaining a strong business culture, and why AmSpa is pivotal in shaping the industry’s future.
Randi’s transition from corporate sales to medical aesthetics marketing
Building a sense of community in the...2025-03-1235 min
Medical Spa InsiderUnderstanding the Hidden Costs of Starting a Medical SpaWhat is a realistic investment from seed to success? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the financial must-knows when opening a medical spa for the first time. Their conversation includes:
The unique challenges of running an aesthetic business;
Hidden costs that could derail your business plan;
Equipment purchasing dos and don’ts;
What services to bring on based on ROI and direct costs;
Predictions for the future of aesthetics and functional wellness;
The latest updates on MedSpa Mobile Solutions, and mo...2025-03-0546 min
Medical Spa Insider300 Episodes Later: Celebrating Successes, Lessons, and What’s NextIn this special milestone episode, we’re celebrating over 300 episodes of Medical Spa Insider, a journey that started in 2018. AmSpa’s Alex R. Thiersch, JD, Cathy Christensen, and Michela Bailey reflect on their favorite moments, from their very first episode to unforgettable conversations with guests who’ve gone on to achieve incredible success in the industry. Tune in for a look back at the most memorable episodes, evolving industry trends, and what excites them for the future—plus a sneak peek at what’s coming at Medical Spa Show 2025 (April 10 - 13, 2025), and the Women in Aesthetics Leadership Conference (October 3 - 5, 2025...2025-02-2648 min
Medical Spa InsiderHarnessing Creativity to Drive Innovation with Kyle ScheeleHow do we build a culture where ideas have a fighting chance? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, and AmSpa president and CSO, Cathy Christensen, speak with Kyle Scheele, author and upcoming keynote speaker at Medical Spa Show 2025. Deemed “the patron saint of crazy ideas,” Scheele shares his entrepreneurial journey, the power of outside perspectives, and how we can stop talking ourselves out of ideas to move the ball forward. They talk about:
Embracing crazy ideas and accidental entrepreneurship;
The role of outsiders in driving innovation;
Building community to face challenges;
How to stay out o...2025-02-1947 min
Medical Spa InsiderGreatest Hits: Healing Veterans Physically and MentallyThis week we return to a conversation between AmSpa CEO, Alex R. Thiersch, JD, and two leaders of Operation Mend, a nonprofit UCLA Health program that provides specialized surgical and psychological care to post-9/11 military members, veterans and their caregivers. Executive Director Jo Sornborger, PsyD, and Christopher Crisera, MD, plastic surgeon and executive medical director, share the charity's mission and vision in a conversation that covers:
The origins of Operation Mend and the importance of their work with veterans;
The intersection between mental health needs and reconstructive surgery;
How involving caregivers in the program led to better outcomes;
...2025-02-1237 min
Medical Spa InsiderHow Much Training Do Aesthetic Laser Providers Need?This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Taylor Siemens, NP-C, vice president of operations at Vitalyc Medspa and clinical advisor to AmSpa. They discuss the nuances of laser safety and the need for proper training and education in medical aesthetics. Their conversation includes:
How combining laser with other aesthetic treatments boosts results;
What med spas need to focus on when it comes to laser safety;
How much training is enough to competently perform laser treatments;
Ablative vs. non-ablative and photofacial devices;
Understanding scope of practice, laser licensing and legality;
Possible complications, even in t...2025-02-0552 min
Medical Spa InsiderThe 2025 MedSpa Marketing Playbook: Predictions for the Year AheadThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Erica Crawford, president, and Max Baybak, co-founder and chief growth officer of Influx Marketing. They discuss the community response to recent devastating wildfires in California, and how to adapt your marketing plan for 2025. Their conversation includes:
The impact of recent wildfires in Southern California and how the community has come together;
Using local service ads (LSAs) to boost your Google Business Profile;
Marketing for medical weight loss: Can your med spa compete?
The comeback of long-form organic content for SEO;
How AI is and isn’t ch...2025-01-2954 min
Medical Spa InsiderMember Spotlight: Danielle Oyasu, NPThis week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Danielle Oyasu, NP, founder of Beautifully New Med Spa in Park Ridge, Illinois. They talk about the importance of community, their shared love of the city, and more in this conversation that includes:
How she was introduced to AmSpa;
The community spirit in aesthetics;
Talking safety and responsible practices;
Treatments that changed her confidence;
Her skincare regimen, empty-nester status and more!
Music by Ghost Score
2025-01-2229 min
Medical Spa InsiderMicroneedling Safety: Medical Protocols that Protect Patients and PracticesWhat can microneedling remind us about keeping the medical in medical spas? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Molly Muecke, RN, MSN, APRN, NP-C, founder of Astra Aesthetics in Knoxville, Tennessee. They discuss the risks associated with microneedling, the importance of safety protocols in medical aesthetics, and the need to educate patients and regulators about safe med spa practices. Their conversation includes:
How a non-compete brought her practice closer to home;
The potential risks and side effects of microneedling;
Why microneedling is regulated as a medical procedure;
Educating patients about safe aesthetic...2025-01-1551 min
Medical Spa InsiderBuilding a Culture of Compliance in an Increasingly AI WorldIn this 300th episode of Medical Spa Insider, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jodi Faustlin, chief compliance offer, and Chad Schiffman, director of risk management at Healthcare Compliance Pros. They talk about fundamental compliance policies and procedures for your organization, why the OCR and FTC are getting more involved in healthcare compliance, and how aesthetic practices can protect electronic personal health records. Their conversation includes:
What triggers the FTC to look into your business practices;
Why you should be careful with claims of HIPAA compliance;
How to conduct a thorough risk analysis to...2025-01-0847 min
Medical Spa InsiderGreatest Hits: Building a Successful Med Spa with Shawna Chrisman and Maegen KennedyIn this episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They spoke about the current stage of their medical spas, the details of scaling a business, and insider tips to help new and growing medical spas reach their goals. Listen in to hear more about:
What they’ve learned through expanding to multiple locations;
How to prepare for expansion and train your employees;
Strategies that have helped their med spas find su...2024-12-2059 min
Medical Spa InsiderHow DrWell is Revolutionizing the Provider-to-Consumer Market, Starting with GLP-1sThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jonathan Kaplan, MD, board-certified plastic surgeon and founder of BuildMyHealth. They chat about DrWell by BuildMyHealth and how it simplifies medical weight loss treatment for both patients and medical aesthetic practices. Listen in to learn:
Evolving from price transparency solutions to subscription medications;
How DrWell automates billing and connects med spas to compounding pharmacies;
Compliantly paying providers and helping patients navigate insurance;
How 503a and 503b pharmacies can continue providing weight loss solutions;
The future of provider-to-consumer and working with compounding pharmacies;
And more!
Music...2024-12-1844 min
Medical Spa InsiderDirectors in Aesthetics: Setting Standards for Care and ComplianceThis week in AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Patrick Blake, MD, and Praveen Ramineni, co-founders of Portrait, along with Sam Pondrom, JD, associate at national healthcare law firm ByrdAdatto. They discuss the role of medical directors in shaping aesthetic practices, from setting protocols to ensuring regulatory compliance and patient safety. Their conversation includes:
How independent medical providers stay competitive;
Portrait’s launch kit and systems to scale aesthetic practices;
Navigating compliance concepts and the gravity of patient care standards;
Building a medical director network to provide state-required oversight;
The most common compliance mistakes pe...2024-12-1158 min
Medical Spa InsiderHoliday Preparation and Optimizing for Strong Holiday RevenueThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, Director of Medical Spa Partnerships at Podium; Traci Andreason, FNP-C, founder of Rise Rejuvenation Center; Cortney Hall, COO of True Medical Spa. They discuss the systems and tools that can help med spas increase lead conversion and manage the volume they see over the holidays. Their conversation includes:
How to capture the influx of the holidays;
Building a holiday game plan focused on value over price;
Teaching consumers how to interact with your business;
How patient education helps med spas capture more leads;
Allocating...2024-12-041h 00
Medical Spa InsiderUnderstanding the Tax Implications of MSOsThis week, AmSpa’s President and CSO, Cathy Christensen, speaks with Nick Liguori, CPA, owner and founder of Liguori Accounting. They discuss the complexities of management service organizations (MSOs), common pitfalls for medical spa MSO taxes and how to properly set up your accounts. Their conversation includes:
MSOs: the key structure for compliant med spa ownership;
Where med spa MSOs can get tripped up with financials;
Specific tax challenges and common pitfalls to avoid;
How to ensure that your business entity is set up correctly
The typical process of setting up the proper systems;
When to transition from DI...2024-11-2733 min
Medical Spa InsiderMember Spotlight: Traci Andreason, FNP-CThis week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Traci Andreason, FNP-C, founder of Rise Rejuvenation Center. They talk about her specialty in sexual wellness and her passion for empowering women in this conversation that includes:
Joining AmSpa to learn compliance in aesthetics;
How sexual wellness became her specialty;
The education intimate health practitioners need;
Remembering that patients bring vulnerability ;
Her passion for helping others reach their goals;
The anatomy coloring book she created for injectors;
Her favorite treatments, skincare routine and more!
Music by Ghost Score
2024-11-2041 min
Medical Spa InsiderGreatest Hits: The Legal Lowdown on IV TherapyThis week, we revisit our conversation with Michael S. Byrd, JD, and Bradford E. Adatto, JD, of national business and health care law firm ByrdAdatto. AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Byrd and Adatto in a discussion of the latest in aesthetics compliance concerns and what medical spas should know about IV therapy compliance. They cover:
Private equity, mergers and acquisitions, and the idea of integrated health care;
How the corporate practice of medicine and scope of practice regulations compare for IV bars vs. traditional medical settings;
Standing orders and who can use independent...2024-11-1350 min
Medical Spa InsiderMember Spotlight: Kenzie CammuseThis week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Kenzie Cammuse, founder of Nashville Skin Studio. They chat about how she started an aesthetician owned med spa in this conversation that includes:
Celebrating their recent awards at Best of Nashville 2024;
How her AmSpa membership continues to help her grow her business;
Owning a med spa as an aesthetician and partnering with a medical director;
Why she favors energy devices and specific products;
Her skin care, aesthetic treatments, and more!
Music by Ghost Score
2024-11-0616 min
Medical Spa InsiderPartnering with Universities to Shape the Future of Injectables
How are two nurse practitioner injectors transforming the future of aesthetic education? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, co-founders of LexRx. They discuss an exciting expansion of their certificate program in partnership with the Boston College Connell School of Nursing. Their conversation includes:
LexRx’s brand evolution and new educational offerings;
How they pitched an injectables program to university leadership;
The significance of academic partnerships for aesthetic training;
How student feedback inspired a new business-building initiative;
The enthusiastic response from nurses joining this community.
...2024-11-0141 min
Medical Spa InsiderMember Spotlight: Elisabeth Smith, PA-CThis week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Elisabeth Smith, PA-C, founder of IndieRX. They talk about how AmSpa events helped her strengthen the foundation of her business, in this wide-ranging chat that covers:
How she first learned med spa regulations and compliance;
Her experience at medical spa boot camps and AIA advanced cadaver course;
Stand-out advice to being honored as one of Nashville’s best med spas;
Developing proprietary skin care products, Skindie Rx;
Her skin care and aesthetic treatments;
And much more!
Sign up for the Orlando Medical Spa...2024-10-3029 min
Medical Spa InsiderIV Therapy Is Medicine: Educating Providers to Grow Safe PracticesWhen performed appropriately, IV therapy is safe. What resources can help med spa providers practice safely? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Sam Tejada, founder and CEO, and Dr. Christopher Davis, chief medical officer of Liquivida. They talk about the business growth of Liquivida’s IV nutrient therapy solutions and wellness centers, why they got involved with the American IV Association (AIVA), and the educational resources they’re working on to promote safe medicine in the aesthetic industry. Their conversation includes:
What inspired Tejada to found Liquivida with only $500 in his back pock...2024-10-2557 min
Medical Spa InsiderTraining Safe, Responsible Med Spa PractitionersHow much training and experience is enough to be a safe, competent injector? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Michelle Doran, MSN, APRN, BC, CANS, co-founder of RN Esthetics and faculty for the Academy for Injection Anatomy (AIA). They chat about her personal training journey in medical aesthetics, the importance of clinical education in facial anatomy, and what to look for when hiring a provider. Their conversation includes:
What drove her to switch from palliative care to medical aesthetics;
Her first aesthetic education, early mentorship, and path to training;
The types of a...2024-10-2343 min
Medical Spa InsiderPublishing with Purpose: Med Spa Mayhem with Dr. Kate DeeThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Dr. Kate Dee, founder of Glow Medispa and author of Med Spa Mayhem: The Good, the Bad, and the Ugly Secrets of the Aesthetic Industry. They chat about her newly published book, the state of med spa oversight, and her goal to educate the public and affect change in the industry. Their conversation includes:
Pivoting from radiologist to 10 years as a med spa founder and practitioner;
Her mission to educate the public about what to look for in a med spa;
Comparing the compliance processes of ho...2024-10-1846 min
Medical Spa InsiderNavigating Allē Rewards: Balancing Patient Care and CommercializationThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, and AmSpa Director of Education, Kirstie Jackson, speak with Erika Barry, NP-C, MSN, aka Injector Bunny of Moksha Aesthetics. They discuss the challenges small med spas face with recent updates to the Allē loyalty program and make suggestions that prioritize the patient experience and your practice’s values. Their conversation includes:
How med spa professionals have responded to the rollout of these updates;
The ways Barry is navigating and implementing the program in her practice;
Speaking with patients who ask for a product or service you do not rec...2024-10-1653 min
Medspa MayhemAmSpa, The Law, and the State of Aesthetics with Alex Thiersch, AmSpa CEOIn this episode, host Dr. Kate Dee discusses the complex world of medical aesthetics with Alex Tiersch, founder and CEO of the American Medical Spa Association (AMSPA). They delve into the importance of safety and compliance in the med spa industry, the challenges of unregulated and unsafe practices, and the need for better enforcement and education. Alex shares his journey from healthcare law to founding AMSPA and emphasizes the critical role of self-regulation and industry standards in ensuring patient safety. Together, they explore the future of the med spa industry, the importance of customer service, and the potential for...2024-10-1644 min
Medical Spa InsiderLearning the Language of M&A Finance with John WheelerHow do you maintain your independence when joining a private equity platform? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with John Wheeler, CEO of Alpha Aesthetics Partners. They discuss recent private equity activity and how Wheeler’s experience with his family’s aesthetic business has helped him become the leader of a medical spa platform backed by Thurston Group. Their conversation includes:
The current M&A landscape and how Alpha Aesthetics Partners is positioned;
Wheeler’s journey from pastor to aesthetic marketer to platform CEO;
About his family aesthetic business and his reasons for foundi...2024-10-111h 03
Medical Spa InsiderMembership Spotlight: Courtney Walker, JDThis week, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Courtney Walker, JD, co-founder and chief legal officer of Smiley Aesthetics in Nashville, Tennessee. They talk about her involvement in the AmSpa Tennessee State Chapter in this wide-ranging chat, which covers:
Her motivation to join the Tennessee State Chapter;
How Tennessee is ahead of the game in med spa regulations;
The reason she went to law school and became an attorney;
Being proactive about serving as a case study for state policy;
Top 3 things she’s looking forward to in being a part of the state ch...2024-10-0928 min
Medical Spa InsiderMember Spotlight: Brad Crerar, PA-CThis week, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Brad Crerar, PA-C, Co-founder and COO of CONTŌR Studio in New York. This lively chat covers a wide range of topics, including:
Learning to run an efficient practice and starting CONTŌR;
When and why he decided to become a member of AmSpa;
What he's gained from AmSpa's Medical Spa Boot Camps and virtual education;
The mission and vision of the practice;
How they stand out in the Soho market;
His favorite treatments and skin care routine;
And much more!
There are two more op...2024-10-0419 min
Medical Spa InsiderRevolutionizing Aesthetic Patient Engagement with Standardized PhotographyThis week, AmSpa Chief Strategy Officer, Cathy Christensen, sits down with Dr. James Smartt, Co-founder and CEO of Pictoria Systems, and Samantha Pino, APRN-FNP, Founder of Face by SP. They discuss how the platform enhances patient communication through standardized photography, including how Jackie™ addresses three critical moments within the aesthetic client experience. Their conversation includes:
Dr. Smartt’s inspiration for developing a tool that enhances communication with patients;
Building a unique approach to standardized photography that ensures consistent results;
How it addresses common challenges with HIPAA-compliant patient communication;
Timing meaningful photo capture to guide patients on their treatment jour...2024-10-0243 min
Medical Spa InsiderProgress Together with your AmSpa State ChapterAmSpa recently launched State Chapters in California, Florida, Georgia, Tennessee and Utah. AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Florida state chapter co-chairs Michael Zanetti of Erasable Med Spa and Julie Davis-Hunter of Pure Vida Body & Mind Spa, and California chair Stacy Grissen, MSN, AGNP-C, of Aesthetically Pleasing Medical Spa. They discuss the reasons they got involved with AmSpa State Chapters, the challenges in their local communities and their plans to advance the industry in a positive way.
How AmSpa state chapters aim to affect change at a state level;
Why they volunteered to become...2024-09-2551 min
Medical Spa InsiderCountdown Begins for the Medical Weight Loss ShortageHow much longer will the popular weight loss medications be in shortage, and what happens in your med spa when they can no longer be compounded? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, is joined by Sam Pondrom, JD, associate at national healthcare law firm ByrdAdatto. They talk about the recent availability status updates for tirzepatide and semaglutide, and what changes medical spas can anticipate when the brand-name medications become fully available. Listen to hear more about:
What the latest changes in the status of tirzepatide availability mean and don’t mean;
How the FDA de...2024-09-1838 min
Medical Spa InsiderSafeguarding Your Practice: Expert Advice on Managing Risk and CredibilityWhat can you do to preserve the patient relationship after they experience an adverse reaction? This week, AmSpa President and CSO, Cathy Christensen, speaks with Patrick Tighe, Co-founder, and Kandis Hughes, Chief Marketing Officer of Coverwell, to delve into a crucial aspect of medical aesthetics: managing credibility and adverse events in your practice. In this insightful discussion, they explore the complexities of risk management and the importance of proper handling of complications and adverse reactions. Their conversation includes:
Personal stories that highlight the patient experience of adverse reactions;
Proactive measures that aesthetic practitioners can take to minimize risks;
...2024-09-1148 min
Medical Spa InsiderGreatest Hits: Building a Medical Aesthetic Community: Interview with AmSpa’s CEOThis week we revisit a conversation from the close of 2020. Brandon Robinson, owner of Skin Body Soul and investor in OrangeTwist, took over the podcast to interview Alex R. Thiersch, JD, AmSpa’s founder and CEO. Join us for a look back at the history of the American Med Spa Association as Thiersch reveals:
How he first became interested in a legal career;
The legal case that got him into medical aesthetics;
The beginnings of AmSpa;
The idea behind AmSpa’s Medical Spa & Aesthetic Boot Camps;
How the Medical Spa Show came into being;
How Covid-19 and lockdown chan...2024-09-0457 min
Medical Spa InsiderOptimizing Whole Body Health with Comprehensive ConsultationsAre you giving your patients the time and attention they need for optimal care? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Ken Winnard, MD, founder and CEO of OneLife Health & Performance in Palm Beach Gardens, Florida. They discuss his focus on preventive medicine and how OneLife’s approach to wellness helps his patients restore their health in all aspects of their lives. Their conversation includes:
Why he started a concierge wellness practice;
How to get into medical aesthetics as a physician;
The opportunity for med spas to lead in whole body health;
How me...2024-08-2853 min
Medical Spa InsiderBody Tech: How 3D Imaging Can Boost Your Weight Loss ProgramCan imaging tech empower your patients? This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Martin Kessler, Co-founder and COO of Shape, Inc., the makers of ShapeScale. They discuss the imaging technology behind their revolutionary 3D body scanning solution and how the invention is elevating medical weight loss clinics. Their conversation includes:
The challenge of accurately tracking fitness progress;
The development of ShapeScale’s body scanning solution;
Creating photorealistic 3D avatars using precise measurements;
How ShapeScale’s optical light imaging technology and AI work;
Improving program adherence with recorded progress over time;
Using this tech in med spas...2024-08-2133 min
Medical Spa InsiderFrom Boot Camp Attendee to Glowing Success Story: Evalyn Aguirre, RNCould your community weather a hurricane? This week, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Evalyn Aguirre, RN, of Evolve Aesthetics in Houston. This lively chat covers a wide range of topics, including:
Why she became an AmSpa member;
Medical Spa Boot Camp takeaways she uses in her practice;
Leaning on her community during hurricane season;
Her favorite treatments and skincare;
What she does for fun;
And more!
Follow in Aguirre's footsteps and set your business up for long-term success by attending AmSpa's Medical Spa Boot Camp. Expand your network, learn the most important r...2024-08-1622 min
Medical Spa InsiderFinding a Safe Med Spa: Misconceptions in MiamiHow do you choose a safe med spa in Miami? This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with double board-certified physician Linette Rivera, MD, founder of Glanz Aesthetics in Miami. They discuss what patients should know about medical spa regulations, safety and training; her experience transitioning to aesthetics as an endocrinologist; and how med spas can educate their patients and the wider community. Their conversation includes:
What patients should know about med spa laws in their state;
How the FDA and aesthetic regulations keep patients safe;
The questions patients should ask their practitioners;
Red flags in...2024-08-1457 min
Medical Spa InsiderMember Spotlight: Bri Collins, BSN, RNThis week, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Bri Collins, BSN, RN, founder of BCRN Aesthetics in Houston, Texas. This lively chat covers a wide range of topics, including:
How she became an AmSpa member;
Advice she would give her younger self;
Being a trainer and practitioner;
Favorite treatments;
Networking on IG;
And much more!
Music by Ghost Score
2024-08-0716 min
Medical Spa InsiderPreventing and Managing Aesthetic ComplicationsThis week, AmSpa President and CSO, Cathy Christensen, speaks with Sarah Safa, MS, PA-C, top national aesthetic specialist, faculty for the Academy for Injection Anatomy, and founder of Refined Aesthetics. They discuss proactive techniques for preventing and managing aesthetic complications. Safa offers insight on the anatomy training you need to perform treatments safely, active listening as a patient safety tool, and the necessity of having a plan in place. Their conversation includes:
The story of her first complication and how she has retained that patient;
The intimacy of the facial anatomy you need to understand to inject;
Building...2024-07-2450 min
Medical Spa InsiderGreatest Hits: The AmSpa Aesthetic Safety Council and Practice GuidelinesThis week, we revisit our conversation with George Baxter-Holder, DNP, ARNP, CANS, renowned aesthetic trainer and chair of the AmSpa Aesthetic Safety Council (AASC). In this wide-ranging talk, he covers:
The AASC looking at the practice guidelines with fresh eyes;
The priorities when fine-tuning the practice guidelines;
Determining the intent of practice guidelines;
Looking at the practice guidelines as a position statement rather than a policy statement;
Coming to a consensus on minimum standards for medical aesthetic practices;
Trying to define “medical director,” including training and qualifications;
The resiliency of medical spa industry during COVID-19;
His involvement with the...2024-07-1735 min
Medical Spa InsiderFrom Concierge to Franchise: The Mission and Vision of Altera AesthetixThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Janie Futch, BSN, RN, and Martina Kolovich, MSN, NP-C, co-owners of Altera Aesthetix in Savannah, Georgia. They discuss how they grew their medical aesthetic practice from two girls in a living room to a rebranded franchise, including the investment they made in training, their approach to the Savannah market and their mission to empower women business owners. Their conversation includes:
How they built their careers in aesthetics without sacrificing family time;
The capital, time and patient volume invested in their first year of injectable training;
Why...2024-07-1050 min
Medical Spa InsiderLeading the Way in AI Patient Coordination: Introducing Avery from PodiumThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, director of medical spa partnerships at Podium. They talk about Podium’s new HIPAA compliant AI patient coordinator, discussing how it leverages technology to understand your brand, manage leads and communicate based on the long-term needs of your medical spa. Their conversation includes:
Introducing Podium’s new 24/7 AI employee, Avery;
How they train Avery to know every detail of your medical spa;
Speed to lead: managing leads long-term and reengaging at set intervals;
How Avery deescalates and empathizes when handling bad outcomes;
Future plans to i...2024-07-0340 min
Medical Spa InsiderWhirlwind Growth with Chapter Aesthetic Studio: Catching Up with Melissa Rogne 22 Locations LaterThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Melissa Rogne, founder and president of Chapter Aesthetic Studio. AmSpa was welcomed into the Chicago headquarters of Chapter Aesthetic Studio and The Aspen Group for an inside tour to see first-hand Melissa’s professional growth and the rapid expansion of Chapter. They reflect on a conversation at the start of this partnership as they discuss how Melissa is recreating her beloved brand at a much larger scale, attracting consumers as they take the leap into aesthetic care, and building a brand that is synonymous with safety and tru...2024-06-2654 min
Medical Spa InsiderMember Spotlight: Carthy CraftThis week, AmSpa Membership Engagement and Advocacy Specialist Michela Bailey, speaks with Carthy Craft, founder and owner, Esse MedSpa + Premier Permanent Makeup. This lively chat covers a wide range of topics, including:
How she became an AmSpa member;
Favorite travel spots;
Favorite treatments;
And much more!
Music by Ghost Score
2024-06-1819 min
Medical Spa InsiderEnergy Observation with Cary Deuber: Live from Medical Spa Show 2024This week we present Cary Deuber, CRNFA, CANS, on site at Wynn Las Vegas during Medical Spa Show 2024. In her keynote presentation, Deuber shared her journey to aesthetics, explained the practice of observing and studying energies, and offered principles to guide fellow business leaders. Her keynote contains:
Her first job and early mentorship;
Giving people your energy and establishing trust;
How she found her way to the medical field;
The decision to open Lemmon Avenue;
Three principles of leadership;
And more!
Music by Ghost Score.
2024-06-1231 min
Medical Spa InsiderPreparing to Sell Your Med Spa: Insight from a Management ConsultantThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Annie Robertson Hockey, president and head of consulting at Skytale Group. They dive into Hockey’s entrepreneurship, her experience in management consulting, and her advice for aesthetic business owners preparing to scale and sell. Their conversation includes:
When to start preparing for the selling process;
Four areas of focus when you are getting ready to sell;
Transitioning from a producer to a leader;
Navigating regulations, risk and reputation;
Finding opportunities for improvement;
Customer retention vs. customer acquisition;
And more!
Music by Ghost Score.
2024-05-2939 min
Medical Spa InsiderDecoding New Employee Classification Rules for Your Medical SpaThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Paul Edwards, founder and CEO of CEDR HR Solutions. Drawing on Edwards’ more than 25 years of human resources expertise, they discuss recent regulation changes that could impact how your medical spa handles non-compete agreements, employee overtime and independent contractor status. They explain:
Why lawsuits may affect the outlook of the FTC’s Non-compete Clause Rule;
How non-solicitations, NDAs and non-competes create complications;
Who should be classified as an exempt or non-exempt employee;
Whether an injector should be classified as an independent contractor;
What the penalties may be if y...2024-05-2249 min
Medical Spa InsiderThe Current & Future State of the Medical Spa Business with Alex ThierschLive from the 2024 Medical Spa Show in Las Vegas, AmSpa founder and CEO Alex Thiersch, JD, shares fresh insights on the rapid growth of the industry and an exclusive preview of their upcoming State of the Industry Report.
Twelve years ago, Alex’s work as an attorney helping a solo medical spa owner led him to establish AmSpa to offer essential guidance on compliance and safety for others within the industry.
Since then, he and his team have introduced much-needed resources for med spa owners including boot camps and courses for business, legal, and safety trai...2024-05-1526 minMedical Spa InsiderBuilding a Successful Med Spa with Shawna Chrisman and Maegen KennedyThis week, AmSpa President and COO, Cathy Christensen, speaks with Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They speak about the current stage of their medical spas, dig into the details of scaling a business, and share insider tips to help new and growing medical spas reach their goals. Their conversation includes:
What they’ve learned through expanding to multiple locations;
How to prepare for expansion and train your employees;
Strategies that have helped their med spas find success;
Tracking and responding to...2024-05-0858 min
The Great Friends Podcast052: John Wheeler | Unlocking Generational Wealth: The Art of Selling Your Medical Spa, AmSpa 2024The latest episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, features a live recording from the Medical Spa Show 2024, presented by AmSpa. Titled "Unlocking Generational Wealth: The Art of Selling Your Medical Spa," this episode provides valuable insights into the current landscape of the aesthetics industry. Wheeler’s talk delves into the essentials of partnering, including how to find the right partner, when to sell, and how to scale a medical spa business effectively. The episode also discusses the ongoing paradigm shift in the aesthetics industry, offering strategies to adapt and thrive. Li...2024-05-0145 min
Medical Spa InsiderFTC’s Final Rule on Non-competes: What You Need to KnowThis week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and Grace Lee, JD, of ByrdAdatto. The attorneys discuss the contents of the Federal Trade Commission’s (FTC) final ruling on the Non-Compete Clause Rule, describing its potential impact on medical spas, the lawsuits challenging the rule and when it may go into effect. Their conversation includes:
What non-competes are and what the new FTC rule would prohibit;
Which workers are subject and the exception for senior executives;
Whether this may impact medical directors and training investments;
What changes you should or shoul...2024-05-0129 min
Medical Spa InsiderLongevity Medicine and Energizing Aesthetics: Live from the Medical Spa ShowIn this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers:
The holistic wellness solutions energizing our industry;
Reversing the age process with bioregenerative therapies;
Recognition and rejuvenation at the Women in Aesthetics Leadership Conference;
The percentage of women owners and aesthetic patient demographics;
Which classes she and her team attend at Medical Spa Show;
About the Society for A...2024-04-2445 min
Beauty Filter017: AmSpa 2024: We Almost Didn't Make It...In the latest episode of Beauty Filter, titled "AmSpa 2024: We Almost Didn't Make It...", hosts Sassy and Alexis, alongside guest Lauren Larocca from the Alpha Marketing team, recount their harrowing journey to the AmSpa 2024 conference in Las Vegas. The trio shares their near-miss experience, detailing how they almost failed to make it to one of the most anticipated events in the medical spa industry. From their chaotic travel preparations, including a car packed with snacks and an over-stuffed luggage dilemma, to a frenzied dash through the airport that almost saw them left behind, the episode is a rollercoaster of...2024-04-1918 min
The Great Friends Podcast050: AmSpa 2024 SUPERPODIn this special episode of The Great Friends Podcast, John Wheeler brings you three captivating interviews straight from The Medical Spa Show hosted by AmSpa 2024. First up, Savannah and Mary Robb from Social Practice share their insights on marketing and managing social media for medical aesthetic practices. Then, longtime friends Tyler and Chunner from TouchMD dive deep into the evolution of before and after photography, discussing the integration of AI technology and the future of documentation in aesthetics. Wrapping up, Virgil Ochoa of Dykema offers expert advice on the legal intricacies of selling your practice. Don't miss this episode...2024-04-1747 min
Med Spa Marketing Group Chat022: AmSpa 2024 RecapIn the latest episode of Med Spa Marketing Group Chat, the team takes listeners behind the scenes of their recent journey to The Medical Spa Show hosted by AmSpa in 2024. The excitement of being amidst the bustling environment of the trade show, combined with the beauty of outdoor meals, sets the tone for a remarkable experience. Highlighting the unexpected intensity of setting up and the curious intrigue of running podcasts live from the event, Kevin, Mitchell, and Lauren share insights and surprises encountered along the way. With 33 individual interviews conducted over two days, the episode reveals the energetic pace...2024-04-1712 min
Medical Spa InsiderMedical Spa Show Preview: The Power of Storytelling in BusinessThis week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes:
The challenge and opportunity of storytelling in business;
An overview of the actionable strategies she shares at Medical Spa Show;
How she discovered her talent for storytelling;
Finding and sharing the stories in organizations;
The process of transitioning to her career as a...2024-04-0551 min
Medical Spa InsiderThe Art of Lease Negotiation from an Interior Design PerspectiveThis week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes:
Measuring for accurate square footage and construction cost analysis;
Questions to ask yourself at the start of the real estate search;
Avoiding the trap of too-good-to-be-true cost estimates;
Evaluating your space for efficiency and profitability;
Finding ADA and city regulations before building;
Designing around your patient experience;
Negotiating your tenant improvement allowance;
And more!
2024-03-2140 minMed Spa Marketing Group Chat019: What Alpha Will Be Doing at AMSPA 2024In this engaging episode of Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah eagerly anticipate the upcoming Medical Spa Show hosted by AMSPA, taking place April 11-14th in Vegas. They share their initial impressions and surprises from past aesthetic conferences, emphasizing the intimate nature of these gatherings over their expected grandiosity. The trio discusses the strategic importance of their booth at the conference, where they plan to record live podcasts, inviting attendees to share their stories and insights. This episode underlines the value of authentic connections in the med spa industry and the hosts' commitment to...2024-03-1819 min
Medical Spa InsiderGreatest Hits: Things Start Up Med Spas Need to KnowThis week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.
2024-03-1450 min
Medical Spa InsiderHelping NPs Practice Independently Through Physician CollaborationThis week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes:
The oversight required for many NPs to become entrepreneurs;
Dr. Annie’s path from Teach for America to medical school;
How it works to hire a collaborating physician;
Compliance, legal guidance and malpractice insurance;
The monthly fee for collaboration in aesthetic practices;
Requirements for the collaborating physicians;
And much more!
2024-03-0641 min
Medical Spa InsiderSculpting Success: Crafting a Cutting-Edge Website for Your Medical SpaThis week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, CEO of Growth99. They discuss how to use automated tools and data-driven design decisions to convert the traffic from your secondary location: your medical spa’s website. Their conversation includes:
Growth99’s new virtual consult technology;
The website as your digital practice;
Building a med spa website for today’s market;
Integrating websites with CRM and practice tools;
Common med spa website mistakes;
Pros and cons of website chatbots;
How to give your website a facelift;
Functionality, design and much more!
Learn more from Hemphill and ot...2024-02-2850 min
Medical Spa InsiderIntroducing the Practice Management Round Table at Medical Spa ShowThis week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes:
Understanding the role of a practice manager in a medical spa;
The resources and relationships that fueled their l...2024-02-2149 min
Medical Spa InsiderThe Power of 15 Minutes: Share to Compare Your NumbersThis week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes:
What elements make AmSpa’s report unique;
Using analytics for business and operations benchmarking;
How to take this info and incorporate it in your practice;
Quality research and red flags that can indicate bias;
How they collect and proc...2024-02-1437 min
Medical Spa InsiderGreatest Hits: Keys to Marketing and PR for Medical Aesthetics PracticesThis week, we revisit our conversation with Sarah Osmer, chief marketing officer, and Victoria Voorhees, head of marketing communications for SkinSpirit. They talk all about marketing for medical aesthetic practices, including the challenges and opportunities of medical aesthetic marketing, marketing strategies and PR, influencers, top marketing channels and more!
2024-02-0859 min
Medical Spa InsiderInnovative Mobile Med Spa Solutions: Why and How They WorkThis week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the mobile medical spa business model and its value from the angles of compliance and profitability. Their conversation includes:
Her serial entrepreneurship in the medical aesthetics industry;
What drew her to the mobile medical spa business after COVID hit;
Designing business concepts for profitability and compliance;
Types of businesses that profit most from going mobile;
The logistics challenges for mobile medical spas;
Your initial investment and expected KPIs;
Marketing, retail and much more!
2024-02-0142 min
Medical Spa InsiderIndustry Change, Software Solutions and Strategy for the 2024 MarketThis week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech. They discuss the evolution of the aesthetics industry, solutions specific to the needs of medical spas, and what she’s excited about in the future of medical aesthetics. Their conversation includes:
What aesthetics looked like as it expanded beyond plastic surgery;
Tailoring software solutions to the needs of medical spas;
How to differentiate your med spa from the competition;
The trends of 2023 and anticipated trends for 2024;
Strategies for and pain points of patient retention;
Understanding Gen X, Millennial and Gen Z pa...2024-01-2548 min
Medical Spa InsiderGreatest Hits: What is Your Soul Fuel? Learning How to Channel What Drives Your Passion Into Your CareerThis week on the podcast, we revisit our conversation with Wendy Collier, renowned business coach for entrepreneurial women. She speaks about locking in to your meaning and drive (your “soul fuel”), as well as what it’s like to be an entrepreneur in the aesthetic space; how to develop the entrepreneurial mindset; and how to overcome fears in business.
2024-01-181h 00
Medical Spa InsiderMember Spotlight: Sarah Balladares, PA-CThis week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Sarah Balladares, PA-C, aesthetic injector and founder of Smooth Aesthetics. This lively chat covers a wide range of topics, including:
Her “I did it” moment;
What it takes to become a trainer;
Aesthetic treatments and skincare;
Conquering your moments of doubt;
Travel tips and stress ball alternatives;
Her path to physician assistant school;
Asking for help when you need it;
And much more!
(SPOILER ALERT: Contains plot details for the 2019 film Midsommar.)
2024-01-111h 16
Medical Spa InsiderGreatest Hits: Aesthetic Injector Compensation and RecruitingThis week, we revisit this shutdown-era conversation with Mary Beth Hagen, founder and CEO of TITAN Aesthetic Recruiting. She joins AmSpa CEO, Alex R. Thiersch, JD, to discuss aesthetic injector salaries, what makes a quality injector, and all things surrounding aesthetic recruiting and placement.
2024-01-031h 00
Medical Spa InsiderMember Spotlight: Silvia Tuthill, DNP, ANP-CThis week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Silvia Tuthill, DNP, ANP-C, co-owner of Tenth Avenue Aesthetics and Tenth Avenue Aesthetics Artistry and Institute. They chat about her career and involvement in medical aesthetics and
When she decided she needed to become a member of AmSpa;
Her growing business and involvement in the industry;
Advice to reach the next level in medical aesthetics;
Her favorite aesthetic treatments, skin care and hobbies;
Who she follows for positive, engaging content;
What she’s known for in her practice;
And more!
This episode of Medical Spa Insider is sp...2023-12-2133 min
Medical Spa InsiderFinding Peace at Tax Season with Effective BookkeepingThis week AmSpa CEO, Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, founder of Liguori Accounting. They discuss the bookkeeping challenges medical spas face and the steps you can take throughout the year to prepare for tax season. Their conversation includes:
The different roles of accountants, bookkeepers and advisors;
Common tax mistakes new business owners make;
The way you have to think about and plan for taxes;
Systems and assistance medical spa owners need to get their time back;
How to handle MSOs from a tax standpoint;
Key metrics your aesthetic practice should be tracking;
And much...2023-12-1442 min
MedShark InsiderEpisode 28: Med Spa Mastery with Alex Thiersch of AmSpa!On this episode of the MedShark Insider, Bill Fukui interviews Alex Thiersch, Founder and CEO of The American Med Spa Association (AmSpa). Bill and Alex discuss the beginnings of Alex’s now 10-year tenure at AmSpa. They talk about his background as a lawyer, and outline why owners of Medical Spas should treat their practices like businesses due to the complex nature of the space. Alex predicts the future of the Medical Spa industry, and discusses the current high demand for services but lack of labor to meet those demands. The duo also dive in...2023-11-1541 min
Good Skin CircleWhy you May Want to Consider an AmSpa Membership if you're an AestheticianOn today's episode, Ashley chats with Michela Bailey from AmSpa to talk about the unique benefits of becoming a Member with AmSpa and the importance of covering your ass(etts). Tag us on IG @goodskincircleMichela’s IG @big_mich_energyAmSpa IG @amspa_americanmedspa$50 off for the membership PROMO CODE: NEWMEMBER50 You can shop my carefully curated collection of performance skincare here: www.evolveskinandwellness.com/shopWork With Me Golden Touch Workshop GOLDEN EXPERIENCE GUIDE 2021-09-2231 min
Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™332: The Dangers of Uneducated Injectors with AMSPA CEO Alex Thiersch!Coming from you, live at the Wynn in Las Vegas!! Do you want to successfully run your Medical Aesthetic Practice safely, compliantly, and be profitable? Today, I am interviewing Alex Thiersch, President/CEO of the American Med Spa Association (AMSPA), which provides legal, compliance, and business resources for medical spas and medical aesthetic practices! There is an overwhelming amount of people wanting aesthetic beauty treatments but not enough qualified injectors, and we need to educate! We discuss the insanity of people injecting themselves with Amazon filler, my requirements when hiring a new injector, business tips I wish I knew, and...2021-05-1845 min
The Aesthetic PodcastAmSpa What Are You Doing?On this week's episode Aesthetic Anne talks with Ben Chew, a MedSpa owner and CEO of Aesthetics Launch, about the new "guidelines" AmSpa recently proposed for adoption in Texas that basically screws over nurse injectors AND consumers.
Link to Ben's article: www.linkedin.com/pulse/dr-amspa-creature-from-texas-ben-chew
Follow Ben on Facebook: www.facebook.com/ben.chew.528
contact Ben: ben@aestheticslaunch.com
Find your State Rep: wrm.capitol.texas.gov/home
This week's episode is sponsored by Schroeder Coverage. Schedule your personal consultation: call 440-617-9010 or click aestheticmalpracticeinsurance.c...2020-10-2323 min