Shows
Local Marketing Beat PodcastLocal In-Store Meets Global Online: How Crocs Connects a Digital and Local PresenceIn this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future.
đź‘ź Whether you're a Crocs lover or a sceptic, you'll want to hear this!
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đź”— Discover What's Drivi...2025-05-3034 min
Performance SEO UnpackedUnlocking International SEO with Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs : 6In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes and practical advice on effectively approaching international markets and the critical factors contributing to successful SEO strategies across diverse regions.Topics Discussed:The multifaceted nature of international SEO beyond just technical aspects.The significance of cultural considerations in shaping effective international SEO strategies.Real-world insights into keywords that c...2025-03-2627 min
Target SnarketThe Currency of AttentionWhen you do a Google search for the best places to eat nearby, for a brownie recipe, or even to find that elusive Mean Girls quote to prove your pop culture relevance to all your friends, do you pick the first result? The second? How far down the Google search rabbit hole do you go?In this week’s episode, we welcome Amir Alsayegh, Head of SEO at Acadaca, to talk about why the “top result” is not always (and maybe rarely?) the *best* result, and how search algorithms shape more than our brownies, but ou...2023-03-141h 00