Shows
How to Scale a BusinessHow Redg Snodgradd Built EdgeInHow Redg Snodgradd Built EdgeInLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!2024-05-1114 min
How to Scale a BusinessHow Isaac Stegman Masters the Mechanics of Team DynamicsIsaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment and cultural fit can propel your business forward, and learn why the most powerful shifts come from mastering the balance between skill and environment. Join us as Isaac shares his journey and the profound lessons learned from reshaping industries through targeted coaching. Whether you're a budding entrepreneur or a...2024-05-0732 min
How to Scale a BusinessHow Yousaf Yunes Fuels E-Commerce Growth Through Targeted AdsYousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights...2024-04-3023 min
How to Scale a BusinessHow Kevin Lawson's Solid Sales Strategies Are Building Sustainable BusinessesSales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably.2024-04-2324 min
How to Scale a BusinessHow Eric Farewell’s Story Motivates Us to Integrate Passion with BusinessThis episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his strategic exits from companies to prioritize family time, and how he helps others navigate the complex terrain of entrepreneurship. Today’s episode is filled with great insights for people looking to inject passion into their professional endeavors and design a life where business success and personal fulfillment coexist harmoniously. Tune in to disc...2024-04-1625 min
How to Scale a BusinessHow Brady McCarty Redefines Sales with Emotional CommunicationBrady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, transforming it from a task into an enjoyable experience. Brady's experience on overcoming sales resistance, empowering conversations, and invisible influence not only shed light on his unique strategies but also challenge our perceptions of salesmanship. His philosophy extends beyond sales, touching on broader themes of confidence, persuasion, and...2024-04-1219 min
How to Scale a BusinessHow Michael Bigos Redefines Branding Beyond the VisualsMichael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding...2024-04-1024 min
How to Scale a BusinessHow Brian Lofrumento Leveraged His Love for Soccer into a Lucrative BusinessMultifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through recounting personal experiences from his early days of blogging to the establishment of a podcast that reaches audiences in over 150 countries, Brian shares lessons on growth, adaptation, and the power of staying true to one's passion. This conversation not only sheds light on Brian's unique approach to business but also...2024-04-0923 min
How to Scale a BusinessHow Giselle Hudson's Mantra 'Clarify Before You Amplify' Reshapes Business ScalingGiselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's business is pivotal for strategic growth and overcoming common obstacles such as imposter syndrome and fear of vulnerability. Giselle's insights into asking the right questions, coupled with her innovative approaches to leveraging individual and organizational strengths, will provide you with actionable strategies for achieving clarity, enhancing decision-making...2024-04-0519 minHow to Scale a BusinessHow Trent Booth Guides Entrepreneurs to Leverage Their Core ValuesHector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform not just personal success but can catalyze profound organizational change. This episode is essential for anyone in the entrepreneurial and leadership sphere, from business owners to corporate executives and beyond, demonstrating that leveraging EQ can significantly enhance team dynamics, operational efficiency, and foster a culture of sustained growth and personal achievement...2024-04-0326 min
How to Scale a BusinessHow Rich Brooks Leverages AI to Transform Marketing StrategiesDigital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website creation to leveraging cutting-edge digital tools, offering invaluable insights into adapting business models for sustainability and growth. This episode not only gives us a peek at the twists and turns of digital marketing but also illuminates the path for businesses striving to enhance their...2024-04-0223 min
How to Scale a BusinessHow Dr. Felix Bertram's Passion for AI and Preventative Care is Guiding Future Healthcare PoliciesDr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approach to marketing and leadership. Honing in on innovation, particularly the role of AI in dermatology and the shift towards preventive medicine, Felix discusses the future trends in the beauty industry and the critical role of team empowerment in scaling a business. This episode gives you a rare glimpse into...2024-03-2917 min
How to Scale a BusinessHow Adam Wakeling Utilizes Data to Drive SaaS Solutions in the Defense SectorAdam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the choppy waters of digital transformation. He draws parallels between the past upheavals in the publishing industry and today's challenges and opportunities presented by AI, emphasizing the importance of staying adaptable, understanding market needs, and prioritizing customer feedback. This episode provides amazing insights for leaders and entrepreneurs looking to...2024-03-2724 min
How to Scale a BusinessHow Bulent Osman’s Exit Strategy Became His Best Kept SecretBulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of his career, the significance of adaptive pivoting, mastering product-market fit, and the strategic focus on ideal customer profiles. Bulent is a testament to the potential for accidental success in the dynamic world of startups, providing invaluable lessons on growth, strategy, and the art of...2024-03-2620 min
How to Scale a BusinessHow Jake Mayell Maximizes ROI for E-Commerce Managers Through Precision AdvertisingJake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for major brands, Jake tells us about the evolution of digital advertising and its critical role in scaling businesses. His knowledge and advice offers you a rare glimpse into the complexities of paid traffic, telling you the importance of adapting to changes in privacy policies and platform algorithms...2024-03-2218 min
How to Scale a BusinessHow Troy Assoignon Turned Remote Work into a Scaling SuperpowerTroy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strategies, and the essentials of building a consulting business that transcends geographical boundaries. His journey is not just about business growth but also about the personal evolution that comes with living and working across continents. Troy’s journey is also a testament to the potential that lies in reimagining the tr...2024-03-1920 min
How to Scale a BusinessHow Dr. Darnyelle Jervey Harmon Cultivates Spiritual Scaling for Transformative Business GrowthDr. Darnyelle Jervey Harmon is taking us on a trip to the intersection of spirituality and entrepreneurship, illuminating her journey from a high-powered corporate executive to a beacon of spiritual and financial guidance for service-based entrepreneurs. She highlights the importance of aligning your spiritual practice with practical business strategies to transcend the 'messy middle' and unlock the pathway to millions. Dr. Darnyelle's philosophy that wealth is a birthright, coupled with her emphasis on the transformative power of forgiveness, embodiment, and self-care, is going to give you a holistic framework for achieving unprecedented success and fulfillment. Her story and actionable...2024-03-1520 minHow to Scale a BusinessHow Tyler Ryan's LTV Expertise Shapes Financial Forecasting for ScalingTyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to fostering long-term customer relationships and ensuring sustainable business growth. Tyler reveals the pivotal role of LTV in making informed decisions that benefit both the customer and the company. This episode will give you valuable strategies to enhance your own business models.2024-03-1223 minHow to Scale a BusinessHow Doug Gray Elevates HR Strategies for Organizational Culture ShiftsDoug Gray, a seasoned expert in family business and change management, shares his profound knowledge about the essence and impact of change across various aspects of life and industry. He talks about the criticality of managing change proactively, embracing technological advancements, and the importance of curiosity and humility as indispensable human qualities in the face of relentless change. This conversation extends into the realms of collaborative leadership, the significance of individual and organizational adaptation, and the future-oriented mindset necessary for thriving in an ever-evolving landscape. This episode not only offers valuable strategies for navigating change but also inspires a...2024-03-0821 min
How to Scale a BusinessHow Vuja Dé Digital's Story Inspires Founders to Forge Ahead with Todd Juneau and Kelly MaguireTodd Juneau and Kelly Maguire, the co-founders of Vuja Dé Digital, share their compelling journey of transitioning from working under corporate constraints to embracing the challenges of entrepreneurship. They unveil the foundational moments that led to the inception of Vuja Dé Digital, a venture aimed at redefining the standards of digital business and marketing and highlighted the importance of leveraging technology for efficiency and the power of a cohesive team driven by curiosity and innovation. This episode not only captures the essence of entrepreneurial spirit but also serves as a testament to the transformative power of visionary leadership and ri...2024-03-0526 min
How to Scale a BusinessHow Matt Hepburn Evolves with to Google's Changing LandscapeMatt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm changes, and strategies for creating content that truly resonates with users. Matt's journey from facing the challenges of the 2008 financial crisis to becoming an SEO expert offers valuable insights into the resilience and innovation needed in the digital marketing sphere.Chapters:00:00:00 - Meet Matt Hepburn: From Direct...2024-03-0118 min
How to Scale a BusinessHow Nyce Jonez Inspires Content Creators to Scale with PurposeNyce Jonez is the co-founder of Empower610 and he’s here to tell us about his multifaceted journey from the advertising world to education, and finally to media production. Jonez shares his insights on the power of storytelling, the significance of community in business, and the transformative role of media in education. His unique path, marked by a commitment to empowering minds and creating meaningful connections, serves as an inspiring testament to the impact of perseverance, creativity, and vision in the entrepreneurial landscape.Chapters:00:00:00 - Welcome & Introduction: Meet Nyce Jonez00:00:50 - Nyce Jonez's Evolution: From Ads to...2024-02-2722 min
How to Scale a BusinessHow Egidijus Pilypas Enhances SaaS Growth through Strategic Customer RetentionEgidijus Pilypas, founder of Exacaster and host of CVM stories podcast, discussing his journey in business, customer value management, and artificial intelligence. Egidijus explains his journey starting with a failed attempt at using machine learning to predict financial markets to finding success in predicting customer behavior. Egidijus provides insights into good data management and the advent of customer value management. We’ll also learn how businesses can identify 'moments of truth' with customers to build better business relationships and increase customer lifetime value. Speaking about the prospects of AI and data, Egidijus is excited about the integration of AI to...2024-02-2317 min
How to Scale a BusinessHow Dale Zwizinski's Sales Innovations Are Redefining Tech StartupsDale Zwizinski shares his journey from a "recovering coder" to an entrepreneurial force behind Revenue Reimagined. His transition from coding to sales, and eventually to leadership, uncovers a fundamental insight: the crux of many business challenges lies not within the sales team but with the leadership and their strategies impacting the end customer. Dale takes us through his early days of local startups in Boston to international ventures in Rotterdam, highlighting his knack for identifying and addressing root problems across different business landscapes. Dale also recounts the origins that led to the creation of the podcast, Revenue Reimagined. He...2024-02-2019 min
How to Scale a BusinessHow Chris Simmance Utilizes Strategic Planning for Business GrowthFrom the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach emotions from business choices, how to manage growth sustainably, and how to bounce back from setbacks with resilience. He also explains how strategic planning can help you shape your future, how cross-industry knowledge can give you an...2024-02-1623 min
How to Scale a BusinessHow Chris Cooper Leverages Media to Scale Businesses EffectivelyChris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for sc...2024-02-1323 min
How to Scale a BusinessHow Anthony Amunategui Built His Dream Construction EmpireHow do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals how he used his sales prowess to break into new markets, how he innovated his business model to adapt to changing times, and how he grew as a person and a leader along the way. His story is a testament to the power of entrepreneurship...2024-02-0725 min
How to Scale a BusinessHow Jay Franze's Operational Strategies Hit the High Notes in Tech SecurityHow do you go from producing hit songs in Nashville to managing security operations for some of the world’s biggest tech companies? That’s the fascinating story of Jay Franze, a former music industry executive who made a bold career switch to Silicon Valley. In this episode, Jay reveals how he applied the same skills and principles that he learned in the studio to the boardroom, and how he excelled in both fields. He also shares his insights on how to handle complex projects, assess risks, and satisfy clients in any industry. Whether you are an aspiring entrepreneur, a se...2024-02-0625 min
How to Scale a BusinessHow Nathan Hirsch Built and Sold a Successful Online BusinessFrom textbooks to e-commerce, Nathan Hirsch has done it all. In this episode, he shares his entrepreneurial journey of how he started selling books on Amazon as a college student and ended up building and selling a successful e-commerce business. He reveals the challenges and opportunities he faced along the way, how he used virtual assistants to scale his operations, and what factors led him to exit the e-commerce industry. Nathan’s story is full of insights and tips for anyone who wants to start or grow their own online business, combining his personal anecdotes with his professional expertise....2024-02-0225 min
How to Scale a BusinessHow Brad Smith Made Automation the Muscle of Business GrowthEmbark on a journey of transformation and resilience in our latest episode with Brad Smith, a dynamic entrepreneur who turned a life-altering setback into a springboard for success. Brad's story begins in the fitness industry, but a dramatic twist of fate—a harrowing car accident—propels him into the uncharted territories of digital marketing and business automation. In this episode, Brad reveals the secrets behind using the power of AI and low-cost advertising to revolutionize business growth. His story isn't just about overcoming adversity; it's a masterclass in adapting to change and thriving in today's fast-paced business world. Tune in f...2024-01-2521 min
How to Scale a BusinessHow Carlos Kemeny Outlines AI's Role in Modern Management PracticesCarlos Kemeny, the visionary CEO of DrumData AI and host of the AI Decision Guy podcast, leads us through the intricate maze of artificial intelligence in the realm of business decision-making. Armed with a dual PhD in engineering public policy and economics, Carlos offers a rare and insightful perspective on the multifaceted role of AI in shaping business strategies. Carlos explains the criticality of trust in AI systems, examining how this trust varies in different contexts and applications, from social media algorithms to decision-making in personal life. He masterfully breaks down complex AI concepts, addressing common misconceptions and the...2024-01-2424 min
How to Scale a BusinessHow Bob Hutchins' Ethical AI Approach is Winning the MarketBob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued...2024-01-2221 min
How to Scale a BusinessHow Cam Beaudoin's Techniques Transform Entrepreneurs into Master CommunicatorsCam Beaudoin, the founder of the Frequent Speaker, shares his journey, starting from his explorations during the pandemic to becoming a sought-after figure in the speaking industry. He highlights the importance of creating impactful speaker reels and adapting to the digital era's demands. The episode is packed with valuable insights on effective public speaking, leveraging technology, and strategies for engaging with audiences. Cam's experience and expertise offer a fresh perspective on evolving with the speaking business, making this a must-listen for aspiring speakers and entrepreneurs alike.Chapters:00:00:00 - Welcome & Introduction of Cam Beaudoin, Founder of Frequent...2024-01-2223 minHow to Scale a BusinessHow Farzan Dehmoubed Scales an Eco-Conscious BrandHector Santiesteban is joined by Farzan Dehmoubed, CEO of Lotus Sustainables, and the creation of the revolutionary Lotus Trolley Bag. Farzan shares valuable insights into entrepreneurship, particularly in scaling a physical product business, and the challenges he faced along the way. With a mission to eliminate plastic waste, Farzan and his wife developed a unique, sustainable product that went on to become a bestseller. Chapters:00:00:00 - Welcome: Unveiling Farzan Dehmoubed's Eco-Innovative Journey00:00:33 - Lotus Sustainables' Origin: Birth of a Sustainable Revolution00:02:06 - Entrepreneurial Ups and Downs: Valuable Insights from Farzan00:03:40 - Quality at Heart: Ensuring Excellence...2024-01-1517 min
How to Scale a BusinessHow Bill Harper Scales Using Purpose and StoryBill Harper, CEO and chief creative officer at Brand Boss, tells us about the transformative power of storytelling in branding. He shares his expertise on how moving beyond features to telling a compelling story can significantly impact a brand's presence and scalability. Harper emphasizes the importance of understanding and aligning with the target audience's values, using examples like Apple and Nike to illustrate successful brand storytelling. This episode is a treasure trove of insights for anyone looking to elevate their brand through strategic narrative.Chapters:00:00:00 - Welcome: Introducing Bill Harper, Brand Storytelling Guru00:00:59 - Scaling Your...2024-01-1221 min
How to Scale a BusinessHow Steven Coen Helps Business Generate Revenue from Work They’re Already DoingSteven Coen, CEO and founder of SaRA Health, shares his journey of transforming healthcare through customer care and empathy. Steven discusses the challenges and triumphs faced while scaling SaRA Health, emphasizing the importance of caring deeply for customers. He details how a unique combination of technology, personal experiences, and dedication led to the development of a platform that significantly improves patient engagement in the physical therapy realm. This episode is a must-listen for anyone interested in innovative healthcare solutions, entrepreneurship, and the power of empathy in business.Chapters:00:00:00 - Introducing Steven Coen and His Vision for...2024-01-1018 min
How to Scale a BusinessHow Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR AgencyHector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively...2024-01-0925 minHow to Scale a BusinessHow Graham Riley Utilizes LinkedIn for B2B Sales and MarketingGraham Riley's, CEO of Maverrik North America explores how LinkedIn evolved from a job-seeking platform to a powerful business development tool. Graham shares his insights on leveraging social media for career advancement, the art of professional networking, and strategies for personal and organizational branding. His unique approach to social media marketing provides valuable lessons for anyone looking to enhance their digital presence and foster meaningful professional relationships.Chapters:00:00:00 - Intro and Welcome: Meet Graham Riley, Digital Marketing Maverick00:00:32 - Rising to the Top: Graham's Journey to CEO of Maverrik North America00:02:43 - Social Media Revolution: Its...2024-01-0822 min
How to Scale a BusinessHow Chris Wolpert is Redefining Healthcare Management for BusinessesChris Wolpert, founder of Group Benefit Solutions, to the How to Scale a Business podcast. Chris discusses his mission to modernize healthcare by eliminating out-of-pocket expenses for employees and guiding them towards high-quality healthcare options. His unique approach generates savings for companies while reducing the workload for HR teams. Chris shares his journey in the insurance industry led him to challenge the status quo and innovate in a field dominated by large institutions. His story is a masterclass in entrepreneurship, marketing, and effecting change within a bureaucratic industry.Chapters:00:00:00 - Welcome & Introduction: Chris Wolpert's Mission to...2024-01-0818 min
How to Scale a BusinessHow Mike Cavanaugh Merges Artistic Creativity with Organizational StructureHector Santiesteban interviews Mike Cavanaugh, a project management and agility expert who works at Stanford Medicine. Mike tells us how he switched from a career in the performing arts, including stage management, puppetry, and clowning, to a corporate role in project management, agility, and change management. He shares how he used his creative talents and mindset to adapt to his new field, and how he handled the challenges and uncertainties of the pandemic. He also explains how he applies agile principles and practices to deliver value and solve problems in his work. Mike gives us some valuable tips and...2024-01-0526 min
How to Scale a BusinessHow Jennifer Lea Grew Entry Envy from an Idea to a Multi-Million Dollar BusinessJennifer Lea, the founder and CEO of Entry Envy, a subscription service that delivers exterior home decor to your door every month. Jennifer shares how she came up with the idea of Entry Envy after going through a divorce and moving into a fixer-upper house. She explains how she validated her concept, quit her corporate job, and launched her company in less than a year. She also reveals the challenges and lessons she learned along the way, such as finding product-market fit, improving conversion rates, implementing augmented reality, and failing faster. Jennifer also discusses the importance of mindset, self-care...2023-12-2224 min
How to Scale a BusinessHow Jim Padilla Fosters Long-term Client RelationshipsJim Padilla shares his remarkable journey from a troubled youth to becoming a successful business strategist. Overcoming challenges of foster care and incarceration, Jim harnesses these experiences to build a deep understanding of people, directly translating this into his unique business approach. He emphasizes the importance of serving over selling, advocating for value-driven growth and long-term client relationships. Jim’s insights into market segmentation, client engagement, and the judicious use of technology offer invaluable lessons for anyone looking to scale their business with a human touch.Chapters:00:00 - Introduction: Welcoming Jim Padilla00:47 - Overcoming Adversity: Jim's Jo...2023-12-2125 min
How to Scale a BusinessHow Greg Moran Applies AI and Innovation to Solve Real Problems for His CustomersGreg Moran, a serial entrepreneur, venture capitalist, and podcast host who has scaled multiple businesses and achieved successful exits. Greg shares his founder’s journey, from starting his first business at 23 with no experience and no contacts, to building and selling a HR tech company to a large private equity firm. He also reveals how he overcame challenges, pivoted his way to success, and leveraged his network and mentors to grow faster. Greg also discusses his current ventures, including his podcast, The Founder’s Journey, where he interviews other founders and provides insights and advice for scaling a business. Greg...2023-12-2025 min
How to Scale a BusinessHow Dustin Howes Teaches You to Scale Your Business with Affiliate MarketingDustin Howes, a partnership nerd spreading the good word about performance marketing, joins us to unravel the intricacies of affiliate marketing and its transformative role in business expansion. Dustin delves into the art of forging strategic partnerships, the intelligent use of analytics, and the importance of maintaining robust relationships in the affiliate marketing ecosystem. He illuminates various misconceptions, underscores the vital need for honest and transparent promotions, and explores both the challenges and triumphs inherent in this evolving sector.Chapters:00:00:00 - Welcoming Dustin Howes to How to Scale a Business00:01:45 - Unpacking the Business Model of...2023-12-1920 min
How to Scale a BusinessHow Frank Mendoza Breaks Down AI's Evolution and ImpactFrank Mendoza, founder of Catalytics, sheds light on the transformative power of AI in the business world. From discussing the history and advancements in AI to exploring its ethical considerations and practical applications, Frank provides a comprehensive overview that demystifies AI technologies like ChatGPT and Dall-E. He delves into how AI can generate actionable insights, drive revenue growth, and creatively enhance branding and marketing strategies. Addressing both the potential and limitations of AI, Frank offers a balanced perspective on the technology's evolving role in various business contexts, making this episode a must-listen for entrepreneurs and business enthusiasts. ...2023-12-0824 min
How to Scale a BusinessHow Carl Willis's Simplicity Marketing Is Changing the GameCarl Willis, founder of Simplicity Marketing, shares his diverse journey from his early entrepreneurial inklings to becoming a marketing maven. With a background as varied as financial advising, police work, and pastoral care, Carl brings a unique perspective to business growth and marketing. He discusses the importance of understanding human psychology in marketing, the power of perseverance through tough economic times, and leveraging past experiences as building blocks for success. His insights into tackling fear-based decision making and adopting a counterintuitive approach to business strategy during economic downturns are particularly compelling. Chapters:00:00:00 - Kicking Off: Unveiling...2023-12-0722 min
How to Scale a BusinessHow Chris Norton Connects Storytelling with PR StrategyHector Santiesteban sits down with Chris Norton, founder of Prohibition and host of the Socially Unacceptable podcast. Chris delves into his rich journey within the PR industry, from his educational roots to founding his own agency. He shares valuable insights on the essence of public relations, emphasizing honesty, speed, and controlling the narrative in crisis management. He also highlights the challenges and triumphs of scaling a business, transitioning from a practitioner to a business owner, and the importance of evolving with the industry. Chris's candid stories and expert advice make this episode a must-listen for anyone looking to understand...2023-11-2822 min
How to Scale a BusinessHow Rick Silva Is Shaping the Future of Real Estate NetworkingRick Silva, a seasoned referral coach, unveils his innovative approach to scaling success in real estate. Diving deep into the art of networking, Rick shares transformative strategies that shift the focus from traditional lead generation to building meaningful relationships. His insights on the power of referrals, the significance of helping others, and the impact of personal branding provide a roadmap for real estate agents aspiring to elevate their careers. Rick Silva shares his wisdom for anyone looking to thrive in the competitive world of real estate through authentic and effective networking.Chapters:00:00:00 - Dive into the...2023-11-2524 min
How to Scale a BusinessHow Leart Zogjani Advocates for Ethical Practices in Marketing PsychologyLeart Zogjani delves into the intricate world of marketing and psychology, revealing how a data-driven approach can significantly impact business growth. He shares compelling stories and insights, including a unique case of fostering healthy competition in schools, demonstrating the power of understanding audience behavior and personality in crafting successful brand strategies. Zogjani's expertise in balancing creativity with hard data offers listeners a fresh perspective on how to navigate the complexities of modern marketing.Chapters:Links And Resources:Skins Agency Leart Zogjani on LinkedInLeart Zogjani on Facebook Leart Zogjani on InstagramAmplafy MediaHector Santiesteban on LinkedInHector...2023-11-2120 min
How to Scale a BusinessHow Scott Goodrich Merges Vision and Execution Using EOSScott Goodrich delves into the transformative journey from concept to execution, shedding light on the critical role that structured systems play in bringing a business to its full potential. As he converses with Hector, they unravel the intricacies of entrepreneurial frameworks such as EOS, emphasizing the discipline required to scale effectively. They also examine the invaluable impact of coaching and the risks associated with going it alone. This engaging dialogue offers a treasure trove of insights for those ready to elevate their ideas to tangible achievements.Chapters:00:00:00 - Join us as we welcome Scott Goodrich, diving...2023-11-1622 min
How to Scale a BusinessHow Colten Nahrebeski Tailors Marketing to Diverse Consumer SegmentsIn this episode, we talk to Colten Nahrebeski, an entrepreneur with years of experience in market research and digital strategy. He tells us how he learned from the culture and people of Tokyo and Edmonton, and how that helped him understand different markets for global brands. He also explains how to use stories to connect with customers and show them the value of a brand. Listen in for some useful tips on how to be more engaging and authentic online in a competitive digital world.Chapters:00:00:00 - How to Use Messages on Your Website00:01:33 - My...2023-11-0919 min
How to Scale a BusinessHow Ben Albert Succeeds through Networking and CollaborationWe peel back the layers of Ben Albert's marketing mastery. Ben shares his personal narrative of overcoming business setbacks and the importance of a strong first impression online. His insights offer a fresh perspective on how to use collaboration to succeed. The episode is a great listen for anyone eager to learn how to begin building a network for success.Chapters:00:00:00 - Exploring the Path to Fulfillment Beyond Comfort Zones00:05:19 - Consulting Triumphs and Networking Goldmines00:07:17 - Online Presence's Vital Role in Business Triumph00:11:55 - From Music Shows to Marketing Success: The Rochester Journey00:13:43 - Success...2023-11-0622 min
How to Scale a BusinessHow Porschia Parker-Griffin Challenges the Status Quo of Workplace LeadershipPorschia Parker-Griffin, a seasoned consultant and coach, peels back the layers of managing a multigenerational workforce, revealing the intricate dynamics and challenges that leaders face in bridging the gap between varied age groups. The episode dives deep into the realms of leadership, employee engagement, and the subtle art of navigating through the generational disparities that manifest in modern workplaces. Porschia brings to light the pivotal role of authentic leadership and strategic employee engagement in fostering a harmonious environment where every age group thrives. Listeners will embark on a journey that explores not only the hurdles but also the unique...2023-10-2021 min
How to Scale a BusinessHow Jason Parker's Digital Initiatives Empower VeteransJason Parker, the game master at 'Tech for Troops', delves deep into the transformative power of gaming for veterans. Beyond the realm of professional gaming, Jason's initiatives provide a therapeutic outlet for veterans, addressing mental health challenges and offering a sense of community. From designing virtual race cars to harnessing the potential of platforms like Discord, Jason's innovative approach is reshaping the way we think about post-military support and the profound impact of digital spaces.Chapters:00:00:00 - Kicking Off: Gaming's Therapeutic Role for Veterans00:01:09 - Tech for Troops: Elevating Nonprofits & Supporting Veterans00:03:55 - Bridging Tech & Therapy...2023-10-1721 min
How to Scale a BusinessHow Daniel Messeca Redefines Financial Wisdom for EntrepreneursDaniel Messeca delves deep into the intricacies of financial management, both personal and business-related. With a fresh perspective on loans, balance sheets, and wealth accumulation, Daniel challenges traditional notions and offers transformative insights. From understanding the behavioral aspects of finance to the slow and steady journey of wealth creation, this episode promises a riveting exploration of money matters that goes beyond numbers.Chapters:00:00:00 - Money Matters: Unraveling the Psychology Behind Wealth Creation00:04:28 - Transcending Money Blockades: Rewiring Perceptions of Wealth00:08:09 - Bridging Business Aspirations and Financial Mindset: Keys to Growth00:10:21 - Kickstarting Prosperity: Simple Automations for...2023-09-2617 min
How to Scale a BusinessHow Jakub Grajcar Uses Content to Build Powerful NetworksJakub Grajcar, the content marketing manager at ZenPilot, delves deep into the transformative world of content-based networking. Drawing from his unique journey, from an English enthusiast to a marketing maven, Jakub shares invaluable insights on leveraging content to foster genuine relationships and grow business networks. Dive in to discover how content can be a powerful tool in building lasting connections and expanding one's referral network.Chapters:00:00:00 - Boosting Agency Productivity: Tackling Burnout with ClickUp00:03:12 - My Journey to Zenpilot: Networking and ClickUp as Catalysts00:06:21 - ClickUp & Teamwork: The Perfect Duo for Streamlined Project Management00:09:57 - Beyond...2023-09-1922 min
How to Scale a BusinessHow Nic McKinley Navigates the Challenges of Scaling with PurposeNic McKinley gets into the intricacies of decision-making, emphasizing the paramount importance of trust. Drawing from experiences in an embassy to leading the Deliver Fund, the conversation traverses the challenges of scaling a business, the horrors of human trafficking, and the nuances of problem-solving using a first principles framework. With references to Simon Sinek's structure and Elon Musk's strategy with Tesla, this episode offers a comprehensive exploration of leadership, mission-driven business, and global issues.Chapters:00:00:00 - Kicking Off: Nic Mckinley on Trust and Decision-Making00:02:43 - The Core of Entrepreneurship: Problem-Solving as the Route to Success00:08:53...2023-09-1918 min
How to Scale a BusinessHow Brandon McKee Leverages Data for Effective Marketing StrategiesHector interviews Brandon McKee, the CEO of WinBig Media. Brandon shares his journey from the fitness industry to the world of marketing, where he has helped numerous clients achieve success. He emphasizes the importance of utilizing data to understand customers and create effective marketing strategies. Brandon also discusses the key steps in WinBig Media's undefeated marketing system and highlights examples of how data-driven insights have led to impactful changes for businesses.Chapters:00:00:00 - Preparing for Change: Navigating Services in Uncertain Times00:04:45 - Respect and Transparency: Keys to Effective Business Leadership00:07:47 - Efficiency, Creativity, and Testing: The...2023-09-1823 min
How to Scale a BusinessDoaa Darwish - Filling Your Cup While Serving: Business SecretsIn this episode, Doaa Darwish demystifies the entrepreneurial path, spotlighting the immense value of varied connections and the art of identifying the perfect customer. She stresses that true success lies not just in action but in cultivating diverse interactions, pivotal for business growth. By touching on her experiences, she champions resilience, the essence of understanding consumer needs, and the significance of an ever-evolving mindset. This episode serves as a beacon for entrepreneurs, providing them a strategic blueprint for steadfast growth and successChapters:00:00:00 Doaa Darwish: Cultivating the Entrepreneur Mindset in Executives and Business Owners00:04:39 Perfecting Your...2023-09-1720 min
How to Scale a BusinessHow Cady Wolf's A23 Became a Beacon for Women EntrepreneursCady Wolf dives into the inception and evolution of A23, a groundbreaking platform that empowers women to chart their own work destiny. From offering fractional executive roles for budding startups to fostering a flexible work environment, Cady's vision has redefined the modern work landscape. Through challenges and triumphs, her journey showcases the importance of confidence, innovation, and a keen understanding of market demand.Chapters:00:00:00 - Redefining Work: The Genesis of A23 and Women's Empowerment00:02:07 - Championing Women Leaders in Travel & Hospitality: A New Marketplace00:03:42 - Disrupting the Norm: A23's Innovative Approach to Work & Leadership00:05:34...2023-09-1616 min
How to Scale a BusinessHow Yong-Soo Chung Defines the Five Growth Channels for Online BusinessYong-Soo Chung delves deep into the intricacies of scaling businesses, the power of partnerships, and the potential pitfalls of e-commerce. Drawing from personal experiences, he sheds light on the challenges he faced, from fulfillment issues to navigating the dynamic world of Twitter ads. With a unique blend of strategy and creativity, Yong-Soo offers invaluable insights that promise to reshape how we view modern e-commerce and business growth.Chapters:Links And Resources:Yong-Soo Chung on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to...2023-09-1518 min
How to Scale a BusinessHow Carter Williams Builds a Strong Network to Drive Venture Capital SuccessHector interviews Carter Williams, the CEO and Managing Director of I Select Fund, a venture capital fund focused on ag tech and health tech. Carter discusses the importance of addressing the connection between food and health care costs and explains how I Select Fund is investing in innovative solutions to improve the quality of food and healthcare. He also shares insights on the challenges of running a venture fund and a fintech startup simultaneously, and the role of building a strong network in driving success.Chapters:00:00:00 - Innovating Venture Capital: Carter Williams & iSelect Fund00:01:52 - Scaling...2023-09-1428 minHow to Scale a BusinessJohn Michael Lender - From Limits to Liberation: Harness Self-Identity PowerIn this episode, John Michael Lender, takes us on a journey of personal growth, emphasizing the potential within each of us. We are encouraged to shrug off the constraints of negative thoughts and self-talk, replacing them with powerful, inspiring ones. By identifying the blind spots and unseen barriers hindering our progress, we can begin to remove these hidden obstacles and reach new heights of success. We also explore goal-setting techniques and the importance of maintaining deadlines to keep us motivated. A key feature of the episode involves starting a podcast, where John Michael imparts his own experiences to inspire...2023-09-1221 minHow to Scale a BusinessPodcast Interview with Steve Rix CEO of PlayLabIn this episode of 'How to Scale a Business,' we delve into the innovative Playlab Project—an edutaining revolution that's reshaping how we approach engagement, diversity, equity, inclusion, and productivity. Join us as we uncover the journey of a team that spent three decades experimenting with play as a transformative tool, accumulating a wealth of knowledge from 10,000 case studies and 2500 team experiences. Our guest reveals how this TikTok-like program collects intelligible data from the bottom up, bridging generational gaps and fostering authentic connections. Discover how strategic play can turn stressed workplaces into thriving, mentally healthy playgrounds, where collaboration so...2023-08-2127 min
How to Scale a BusinessHow Steve Lover is Creating a Culture of Confidence in the WorkplaceIn this episode, we dive into the power of confidence and how it can transform your business. Our guest, Steve Lover, shares his journey from being a rabbi to becoming a successful business coach. He emphasizes the importance of hiring employees with the right aptitude, attitude, and work ethic, while also highlighting the significance of coachability. Steve breaks down the steps to develop confidence in your employees and explains how it can lead to greater success and a stronger team. If you want to unlock the key to business growth, this episode is a must-listen.Links And...2023-08-1022 min
How to Scale a BusinessHow Bonnie Surie Guides Entrepreneurs to Achieve Their Vision and GoalsBonnie Surie sits down to discuss the importance of mindset and how it impacts business success. Bonnie shares her personal transformation journey and how she helps her clients upgrade their mindset to achieve their goals. She explores the relationship between mindset and business growth, and how tapping into the power of the imagination can lead to tangible results. Bonnie provides practical exercises, such as the "Inform Your Future" visualization and the "Share the Stage" technique, that listeners can implement to improve their mindset and take their business to the next level.Chapters00:00:00 - Embracing Your Heart's...2023-08-0422 min
How to Scale a BusinessHow Tomi Wahlstrom Helps Soccer Players Unlock Their Full PotentialIn this episode of "How to Scale a Business," Dr. Tomi Walstrom takes us on a journey through the world of soccer and business. As the CEO of a unique soccer training academy, Dr. Walstrom shares his insights on teamwork, communication, and the power of providing opportunities for dreamers. From initiation rituals to unlocking dreams, he reveals the secrets to effectively managing a team and scaling a business. With a focus on balancing ambition with practicality, Dr. Walstrom's perspective challenges conventional thinking and offers a fresh approach to success. Whether you're a soccer enthusiast, a business owner, or simply...2023-08-0122 min
How to Scale a BusinessHow Ramsey Shaffer is Navigating the Challenges of Scaling a Tech StartupIn this episode of How to Scale a Business, Hector Santiesteban sits down with Ramsey Shaffer, the CEO and Co-founder of Uptrends.ai. Ramsey shares his journey of Uptrend.ai, from its inception as a small project by two college students to its evolution into a significant platform for DIY stock traders. Ramsey shares insights into the challenges they faced, the breakthroughs they achieved, and the strategies they employed to scale their business. They dive into the world of stock market news monitoring, the importance of user feedback, and the role of AI in deciphering market trends. ...2023-07-2521 minHow to Scale a BusinessHow Angela Liu Helps Companies Be More Efficient by Caring About PeopleIn this episode, Angela Liu underscores the integral role of teamwork, efficient communication, and strategic project management in scaling a business. Drawing on her gaming experiences, she advocates for collaboration and a team-centric culture. She explores the value of humanizing systems and time tracking for boosting productivity, and shares her personal journey underscoring the impact of communication, even for introverts. Touching upon the importance of detailed planning and budgeting in project management, Angela ends with a call to action for listeners to implement these strategic insights for business growth.Chapters:00:00:00 Project Manager: The Career Path00:05:12 The...2023-07-1327 min
How to Scale a BusinessHow Alina Matson is Revolutionizing Gaming and WellnessIn this episode of 'How to Scale a Business', host Hector Santiesteban engages in a riveting conversation with Alina Matson, co-founder of Glossbird, a game studio with a focus on wellness. Alina shares her unique journey from being a mechanical engineer working on hardware to becoming a game developer, emphasizing the importance of resilience, self-belief, and overcoming imposter syndrome. She discusses the intersection of wellness and gaming, highlighting how games can be designed to improve lifestyle and mental health. Alina also provides insights into the challenges and rewards of managing diverse teams in a game studio, and the importance...2023-07-1223 min
How to Scale a BusinessHow Ron Imbach Helps Small Businesses Secure Lucrative Federal ContractsRon Imbach demystifies the often daunting world of federal contracts, emphasizing the importance of showing up properly and building relationships with federal decision-makers. He shares insightful stories of businesses that have successfully secured federal contracts, highlighting the potential of this underutilized revenue stream. Ron also discusses the challenges and pitfalls that businesses may encounter in this process, offering valuable advice on how to navigate them. This episode is a must-listen for businesses looking to diversify their income streams and potentially recession-proof their operations.Links And Resources:Connect with Ron on LinkedInCenter For Business InnovationInternational Association of...2023-07-1132 min
How to Scale a BusinessHow David Girault Helps Business Owners to Scale and Thrive in Competitive MarketsDavid Girault joins us for a thought-provoking conversation on intriguing world of acquisition entrepreneurship. David discusses how it can serve as a viable alternative to starting a business from scratch and also his experiences and insights on the process of acquiring a business, the importance of due diligence, and the potential for growth and scalability. This episode is a must-listen for early-stage founders and CEOs looking to explore innovative strategies for business expansion.00:00:00 Introduction00:00:49 David Girault's entrepreneurial journey00:01:54 Introduction to acquisition entrepreneurship00:02:37 Discussion on starting a business from scratch vs. buying an existing one00:03:17 How to decide between...2023-07-1016 min
How to Scale a BusinessHow Mark Casper Helps Transform Veterans' Lives Through Tech and EducationIn this episode of How to Scale a Business, host Hector Santiesteban and Mark Casper, CEO of Tech for Troops, delve into the revitalization of a struggling organization into a flourishing enterprise. They underscore the role of technology and lifelong learning, both vital elements for early-stage ventures. Mark sheds light on their unique recycling initiative and the significance of fostering a strong community, highlighting the essence of entrepreneurial audacity and innovation. Chapters:00:00:00 - The Power of Persistence: Navigating the Startup Journey00:02:22 - Transformative Impact: Leveraging Technology for Social Good00:03:40 - A Mission-Driven Pivot: The Power of...2023-07-0924 min
How to Scale a BusinessHow Nick Adams Helps Businesses Increase Their Value and ImpactNick Adams shares valuable insights on the delicate balance between one's authentic self and essential business aspects. Nick discusses the importance of providing clients with effective frameworks while avoiding overreliance on limiting tools. He emphasizes the foundational significance of establishing a solid base in website building and overcoming inner challenges in entrepreneurship. Tune in to gain valuable insights from Nick Adams, a trusted voice in the field, and discover how early stage founders and entrepreneurs can navigate their business journeys.Chapters:00:00:00 - Get started with valuable tips on effectively using the Chat GPT model and exploring...2023-06-2817 min
How to Scale a BusinessHow Sue Mohr Helps CEOs Grow Their Business Through Self-AwarenessIn this episode, Sue Mohr, shares crucial insights on leveraging one's unique strengths, the impact of active listening, and the utility of the Enneagram in startup growth. She highlights the Enneagram's potential in navigating complex decision-making, discusses the essential balance of emotional intelligence for startup success, and reiterates that active listening is key to scaling operations and equips her audience with strategies to expand their ventures.Chapters:00:00:00 Kickoff: Scaling Business with Guest Sue Mohr00:03:01 The Enneagram: Decoding Self-Understanding to Beat Entrepreneurial Stalling00:04:09 Illuminate Inaction: Leverage Enneagram to Crush Paralysis and Procrastination00:07:34 Unlock Potential: Enneagram’s Role in...2023-06-2725 min
How to Scale a BusinessHow Colton Griffin is Reinventing Cannabis TechnologyIn this episode of How to Scale a Business, Colton Griffin, CEO of Flourish, shares his unique journey in the cannabis industry. He discusses his background as an engineer as well as the importance of being flexible in your product design. Links And Resources:FlourishColton Griffin on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!2023-06-2120 min
How to Scale a BusinessHow Martin Lew's 'No Matter What' Attitude Led Him to SuccessIn this episode of the How To Scale Business podcast, host Hector Santiesteban interviews Martin Lew, CEO of Commtrex, a logistics company revolutionizing the rail industry. Despite not having prior experience in rail, Lew identified an opportunity to modernize the sector by creating a digital platform connecting shippers and suppliers. He foresaw the need for a virtual railroad in response to the changing workforce dynamics and was determined to bring this vision to fruition. Lew shares his regret minimization framework, which guided him in making decisions that enhanced supply and demand connectivity. He also discusses the challenges of building...2023-06-1521 minHow to Scale a BusinessHow Sandie Eggers is Creating Purpose-Driven LeadersIn this episode of the How To Scale a Business podcast, host Hector Santiesteban interviews Sandie Eggers about personal resilience. While previous episodes have focused on business tactics, they delve into the importance of developing resilience in order to overcome setbacks and challenges. Sandie shares a powerful example of how two individuals responded differently to a difficult situation, with one person bouncing back and the other becoming stuck. The conversation highlights the various factors that contribute to resilience and emphasizes the importance of cultivating this trait in order to achieve success in both personal and professional endeavors. The episode...2023-06-1525 min
How to Scale a BusinessHow Ali Long is Helping You Find Fulfillment in Your WorkIn this episode of the How To Scale a Business podcast, Hector Santiesteban and Ali Long discuss the importance of self-leadership for business owners. They emphasize the need to prioritize self-reflection, reprioritization, and focusing on what can be controlled to avoid burnout and improve personal relationships. They also touch on the significance of knowing one's strengths and weaknesses for personal and professional growth.Chapters:00:00:00 - The Role of Self-Leadership in Business Scaling: An Introduction00:03:06 - Challenges of Leadership in Corporate Spaces: Moving Beyond the Promotion00:05:46 - Embarking on Your Self-Leadership Journey: Tips and Resources for Success00:07:54...2023-06-1424 min
How to Scale a BusinessHow Marc Dube is Building Successful Partnerships for Business GrowthIn this episode of the How To Scale a Business podcast, Hector Santiesteban interviews content marketer Marc Dube about his journey in the industry. Marc shares his experience of starting in content marketing and realizing its potential as a marketing tool. He discusses the evolution of content marketing and emphasizes the importance of creating engaging, authentic content that resonates with audiences. Marc also highlights the need for companies to adapt to changing trends and avoid relying on outdated content formats. The episode provides valuable insights for those interested in content marketing and offers ways to connect with Marc online...2023-06-1325 min
How to Scale a BusinessHow Jeff Wayne is Calculating Risks by Balancing Opportunity and PotentialIn this episode of How to Scale a Business, host Hector Santiesteban is joined by Jeff Wayne, CEO of Max ERC Refunds. They delve into the keys to unlocking success in business and highlight the significance of passion and creativity. The episode encourages listeners to think outside the box and emphasizes that while success is not easy, it is attainable through hard work and dedication. Jeff Wayne shares his personal journey of starting a business and the challenges he encountered along the way. He offers practical advice for aspiring entrepreneurs, emphasizing the importance of finding one's true calling and...2023-06-1218 min
How to Scale a BusinessHow Barbara Jones Helps Women Entrepreneurs Raise Millions for Their BusinessesIn this episode of How to Scale a Business, Barbara Jones Brown provides valuable insights on raising funds for your business. She highlights the significance of curating a funding list that aligns with your demographic and social impact goals. Brown advises entrepreneurs to prepare their business thoroughly before pitching to investors and encourages them to explore alternative avenues to maximize equity. She offers practical advice for underrepresented founders, such as building a strong following prior to seeking funding and exploring grants and loans specifically available to women and underrepresented groups. Chapters:00:00:00 Finding Funding: Grants And Loans...2023-06-0821 min
How to Scale a BusinessHow Prakash Rao is Taking A Systematic Approach to LearningIn this episode of How to Scale a Business, Hector Santiesteban and Prakash Rao discuss learning, productivity, and business growth. They emphasize the importance of adopting a systematic approach to learning and understanding the motivations behind learning. They also delve into the secret to scaling a business, which involves consistent and repeatable action. The episode provides tips for maximizing productivity, including effective note-taking techniques and visual aids. Throughout the episode, they emphasize the importance of identifying the root problem and implementing the insights gained.In This Episode, You'll Learn:00:00:00 - Standing Out in Business Scaling: Setting...2023-06-0225 min
How to Scale a BusinessHow Kathryn Troutman Can Unlock Your Career PotentialIn this episode of How to Scale a Business, Hector Santiesteban is joined by Kathryn Troutman, an expert in federal resume writing. Kathryn shares her insights on creating a standout resume in a competitive job market. She highlights the importance of storytelling and having a portfolio of accomplishments to share during interviews. Kathryn provides practical tips for writing a resume that showcases specific examples of work experience and demonstrates value to employers. She also discusses resume length, the importance of keywords, and the ability to follow instructions.In This Episode, You'll Learn:00:00:00 - Evolving US Government...2023-06-0119 min
How to Scale a BusinessHow Leili Sadaghiani is Getting it Done by Revolutionizing Operational ProcessesIn this episode of How to Scale a Business, Hector is joined by Leili Sadaghiani, who shares valuable tips for starting and scaling a business. One key idea is to narrow down your market and identify the audience you want to serve. It's important to strategize and simplify your business processes for ease as a leader. Building personal connections with clients is crucial, as people seek relationships rather than just transactions. Thinking creatively and exploring non-traditional routes can also be beneficial when starting a business. Putting ideas on paper can provide clarity and attract opportunities. The A model, which...2023-05-3121 min
How to Scale a BusinessHow Brad Warren Uses Land Banking to Help You Build WealthIn this episode of How to Scale a Business, Brad Warren shares his insights on real estate investing and building generational wealth. He emphasizes the importance of due diligence and risk mitigation in business, especially in real estate investing, and discusses the growth factors for land development. One key takeaway is the importance of setting clear goals and plans in business, and Warren recommends specific, measurable, achievable, realistic, and time-bound goals with a written plan of action. He also recommends time blocking as a productivity tool and discusses the pros and cons of business partnerships.In This...2023-05-2226 min
How to Scale a BusinessHow Patricia Monica Ojeda Helps Entrepreneurs Transform Their BusinessIn this episode of How to Scale a Business, Patricia Monica Ojeda shares her inspiring story of overcoming cancer and transforming her life and business through positive thinking and small adjustments. One important theme of the episode is the need to prioritize employee well-being for a healthier corporation, and the connection between individual and organizational health. Patricia also stresses the power of personal projects for success, and shares her own 18-month transformation timeline and steps for approaching a complete transformation. Throughout the episode, listeners are encouraged to embrace change and growth through positive thinking and small adjustments, and to...2023-05-2021 min
How to Scale a BusinessHow LuRae Lumpkin Helps CEOs Achieve Fulfillment and Success in BusinessIn this episode of "How to Scale a Business," LuRae Lumpkin shares her journey of leaving a high-paying corporate job to pursue her passion for personal development and becoming a life coach. She emphasizes the importance of balance and a framework for growing a business. She also offers tips for creating personal interaction with customers and outsourcing non-core tasks.Connect with LuRae on LinkedInLurae's WebsiteGet Help Starting Your Podcast from Amplafy Media2023-05-1817 min
How to Scale a BusinessHow Dorit Perry is Helping Teachers Create a Six-figure Career in TechIn this episode of "How to Scale a Business," we speak with Dorit Perry, a high-level coach who helps individuals break into a six-figure career in tech without going back to school. Dorit shares her experiences and insights on how individuals and businesses can empower their people to create the business results they want. She also discusses the stark realities she faces when working with clients and how she has evolved her business over time.Learn More About DoritConnect with Dorit on LinkedInLearn More About Amplafy Media2023-05-1526 min
How to Scale a BusinessHow Lisa Zawrotny Helps Entrepreneurs Be Positively Productive and Get More DoneOn this episode of How to Scale a Business, productivity expert Lisa Zawrotny shares her insights on achieving success in business. With a focus on starting small with big rocks and income-producing tasks, Lisa emphasizes the importance of finding a personalized approach to productivity that works for you. Tune in to discover how to maintain momentum and achieve success in podcasting, as well as tips for effective task management that include keeping it simple and avoiding overcomplicated systems. Lisa also shares her three D's of productivity: delegation, delay, and intentionality. Don't miss this empowering conversation packed with practical advice...2023-05-1227 minHow to Scale a BusinessHow Surbhi Gupta is Unleashing Product Management MagicIn this episode of How to Scale a Business, Surbhi Gupta emphasizes the importance of choosing the right problem to solve and identifying and validating problems for successful products and services. She advises entrepreneurs to pick a narrow domain, identify their customer, and establish success criteria upfront. Surbhi also highlights the importance of measuring traction for startups and overcoming discouragement. Finally, she reminds entrepreneurs that it's always a journey, never a destination, and that keeping a founder's mindset and believing in the idea and customers is crucial for success.In This Episode, You'll Learn:00:00:00 Mentoring Startups...2023-05-0623 minHow to Scale a BusinessHow Erik Akutagawa Helps Jobseekers Stand Out in Media and TechWelcome to How to Scale a Business! In this episode, Erik Akutagawa shares his expert insights on navigating a competitive job market in the media industry. With years of experience under his belt, Erik discusses the challenges of job hunting and offers invaluable tips on how to differentiate yourself from other candidates. Discover the power of crafting a compelling personal story that connects with interviewers, conveying excellence in resumes and interviews, and leveraging personal branding and social media to build a strong professional network. Tune in for a wealth of actionable advice on how to succeed in your job...2023-05-0221 min
How to Scale a BusinessHow Leona Meditz Helps Private Practices Scale Their BusinessIn this episode of How to Scale a Business, management consultant Leona Meditz shares her insights on making changes in organizations with many moving parts. She emphasizes the importance of completing processes with intended results and using relevant verbiage in your field for effective communication. Leona provides examples of how she assists clients in identifying their needs and possibilities, and discusses the challenges of selling to small dental practices and reaching decision-makers. Her secret to scaling a business or practice is by guaranteeing results through a comprehensive exam to clearly identify how clients will achieve them.In...2023-05-0130 min
How to Scale a BusinessHow Mike McCormick Uses Customer Feedback to Make Better DecisionsIn this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick's insights serve as a reminder that in today's fast-paced business world, customer feedback should never be overlooked.In This Episode, You'll Learn:00:00:00...2023-04-2819 min
How to Scale a BusinessHow Steve Lover Helps Business Owners Build Confidence and Overcome FearOn this episode of How to Scale a Business, Steve Lover, the founder of Blue Mountain Business Coaching, shares insights on achieving business success. He emphasizes the importance of a winning mindset and stepping out of comfort zones to embrace failure. Steve also discusses relationship building in sales, the power of thank you cards, and follow-up. He highlights keys to scaling a business, including innovation and specialization, and getting rid of the 80% that's not working. In This Episode, You'll Learn:00:00:00 - Steve Lover's success story with Blue Mountain Business Coaching00:03:09 - The corporate problem of creating...2023-04-2723 min
How to Scale a BusinessHow Marv Curtis Helps CEOs Overcome BurnoutOn this episode of How to Scale a Business, Burnout Coach Marv Curtis shares insights on setting boundaries, building trust, and managing energy in business. Marv discusses the challenges of communicating about energy and sensitivity, the benefits of high sensitivity in entrepreneurship, and the importance of body-mind awareness and regulation. He also shares tips on identifying and naming the energy you're holding for someone else and recognizing the attraction and problems of highly controlling and highly compliant personalities.In This Episode, You'll Learn:00:00:00 How To Scale A Business Podcast Episode Featuring Burn Out Coach Marv Curtis00:05:26...2023-04-2725 min
How to Scale a BusinessHow Caprice Moore Helps Businesses Scale through Great Customer ServiceIn this episode of How to Scale a Business, host Hector Santiesteban speaks with Caprice Moore, an executive coach and business consultant, about the principles and strategies for growing and scaling a business. Caprice stresses the importance of good customer service and communication, as well as the balance between sales and fulfillment. She also emphasizes the importance of planning and strategy in growing and scaling a business, and shares her insights on how to develop a mission and set goals for success. Additionally, Caprice discusses the power of positive routines for motivation and goal achievement, sharing her own daily...2023-04-2420 min
How to Scale a BusinessHow Ash Varma is Helping Entrepreneurs Find Their Passion and Overcome Fear On this episode of How to Scale a Business, Ash Varma shares his expert insights on building a successful business. From defining target markets and key clients to financial planning and infrastructure, Varma stresses the importance of strategy and planning for success. He also discusses the challenges of scaling a business and finding the balance between passion and pragmatism. Through his experience in executive coaching and business growth, Varma offers valuable tips on online contact and taking action to achieve business goals. This episode is a must-listen for anyone looking to grow and scale their business.In...2023-04-2126 min
How to Scale a BusinessHow Kuzeyhan Ozdemir Helps Entrepreneurs Thrive Outside Their Comfort ZoneIn this episode of How to Scale a Business, Kuzeyhan Ozdemir, a mentor and entrepreneur, joins Hector Santiesteban to discuss personal growth and overcoming fear in business. Kuzeyhan emphasizes the importance of understanding the problem before creating a solution and the value of customer validation. He also discusses the benefits of attending networking events and meeting like-minded entrepreneurs, as well as the challenges of personal limitations in business growth. Additionally, Kuzeyhan shares lessons from the poetry of Rumi and stresses the need to start with oneself and consider others in problem-solving.In This Episode, You'll Learn:00:00...2023-04-1925 min
How to Scale a BusinessHow Albano Gega is Attracting Top Emerging Tech TalentIn this episode of How to Scale a Business, Hector speaks with Albano Gega about various topics, including the significance of personalization and precision in outreach and product positioning, the flawed model of career coaching and transitioning industries, creating a peer-to-peer network for educators, and identifying unmet needs as the first step in building a platform. They also discuss focusing on emerging markets and tech talent as the main goal of a partnership platform, the importance of rapid informational transfer and execution, and the need for clarity in defining scale and impact. The episode ends with an invitation to...2023-04-1930 min