Shows
The paid media labResponsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best practices, key strategies, and the all-too-common RSA mistakes to avoid.Very few marketers know the ins-and-outs of RSAs as well as Amy Hebdon, founder of Paid Search Magic and creator of the famed ‘Magnetic RSAs’ course, where she breaks down every aspect of what successful RSAs look like. In this episode, we cover everything you need to know about Responsive Search Ads, and get Amy’s insights on what the future...
2025-05-2831 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersRethinking Paid Search Marketing for High Commercial Impact In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google’s motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technolog...
2025-04-1033 min
Fixing the Game Podcast by Luke#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy HebdonIn this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.
2024-07-0346 min
PPC Town HallChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc
Just to be clear, ChatGPT did not write this description :)
We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been!
While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, scripts, and structuring campaigns, just to name a few.
2023-01-2556 min
DigiMarCon PodcastData-Driven Reports that Turn Critics into Cheerleaders - Amy Hebdon, Paid Search MagicClient reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
2022-09-0538 min
ConvHERsationStanding Out (On the Internet & Beyond): Amy Hebdon, Founder of Paid Search MagicAmy Hebdon is a Google Ads conversion expert and the founder and managing director of the Premier Google Partner agency Paid Search Magic. Since 2004, she's managed Google Ads for clients, and provides them with training. Her articles have been published in Search Engine Journal, Search Engine Land, Unbounce, PPC Hero, Supermetrics, and more. Amy is also a speaker for SMX (Search Marketing Expo). Amy joins the ConvHERsation and talks to us about why having an expert help you with your Paid Search Marketing is so important, as well as tips and tricks for public speaking in person and virtually.
2022-07-2719 min
Funnel RebootWinning People's Buy-in by Telling Stories, with Amy HebdonStop me if you've heard this one before. You've taken on a marketing initiative that is finally going somewhere, and it's now time for management to see what you've done and approve more funds, or give you props for all your hard work. But on presenting your data, you're only met with blank stares or nit-picking centred around how you put your data together. What's going wrong when this happens? It's probably that your audience couldn't boil it down into something that makes sense to them. The universal structure that all of us use to do...
2022-05-2538 minFunnel RebootWinning People's Buy-in by Telling Stories, with Amy HebdonStop me if you've heard this one before. You've taken on a marketing initiative that is finally going somewhere, and it's now time for management to see what you've done and approve more funds, or give you props for all your hard work. But on presenting your data, you're only met with blank stares or nit-picking centred around how you put your data together. What's going wrong when this happens? It's probably that your audience couldn't boil it down into something that makes sense to them. The universal structure that all of us use to do...
2022-05-2538 min
News Marketing Fabio AntichiNews Marketing del 21 Agosto 2021 by Fabio Antichi🍀 #NewsMarketing le principali di agosto (e poi ce ne restano 1000 😛)Segnalami le Tue news!1🔴 #Google ha iniziato a sostituire i tag del #titolo nelle #SERP Angelo Puggioni & Amin El Fadil2☎ le 3 caratteristiche di una #CTA che funziona Ferdinando de Blasio di Palizzi 3✅ 11 principi del #design e come usarli Marco Schippa 4✅ #Linkedin video call: primi test Francesco De Nobili 5✅ #Instagram testa nuovi annunci nella scheda Negozio per evidenziare prodotti specifici Roberto Romeo 6✅ #Cannibalizzazione #SEO cos'è e quando preoccuparsi Giovanni Sacheli 7🥜 #QualityScore is NOT a component of Ad Rank in #googleads Amy Hebdon 8✅ #Fecebook Ottimizzazioni d...
2021-08-2104 min
The Programmatic DigestGoogle Calling On Your Clients? Amy Hebdon Tells Us MoreIn the Sensei's Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don't Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven't Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30 ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who's interested in behavioral economics and is d...
2019-08-2736 min
The Entrepreneurial YouGoogle Ads and What You Need to Know as an Entrepreneur, with Amy HebdonAmy Hebdon: Google Ads and What You Need to Know as an Entrepreneur
Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-04-3029 min
Paid Search Magic061: March 2019 News Current Events & Controversy
Questions answered on this episode
When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
Should you trust research & management websites that ask for your login credentials or account acce...
2019-03-1634 min
Paid Search MagicQuestions, Current Events & ControversyThis is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on.
2019-03-1634 minPaid Search Magic060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.
Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips...
2019-03-0840 min
Paid Search MagicKeeping up with Google Grants with Eddie LaingThis is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs. Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips on how...
2019-03-0840 minPaid Search Magic059: Conversational Marketing with Dave Gerhardt
Book
https://www.drift.com/conversational-marketing-book/
https://www.amazon.com/Conversational-Marketing-Companies-Chatbots-Generate/dp/1119541832/
2019-02-2743 min
Paid Search MagicConversational Marketing with Dave GerhardtThis is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift. Dave co-wrote a book, Conversational Marketing, along with Drift CEO David Cancel.
2019-02-2743 minPaid Search Magic058: How to Speak Your Client’s Love Language
Resources from this episode:
5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/
Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1
Crystal: https://app.crystalknows.com/
How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream
2019-02-1440 min
Paid Search MagicSpeak Your Client's Love LanguagesThis is episode #58, and it’s valentines day. So in keeping with that theme, we’re talking about how to speak your client’s love language. We’ll reveal tips and overlooked ways to build rapport and trust in working relationships, and the hidden reasons it matters for account performance.
2019-02-1440 minPaid Search Magic056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.
James & Amy Hebdon
2019-02-0546 min
Paid Search MagicSuperpower Spotlight: Evan Sanchez -Exploring the Home Goods VerticalThis is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.
2019-02-0546 minPaid Search Magic055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account – like a pro.
2019-01-2537 min
Paid Search MagicTake Over Google Ads Accounts like a Pro (And Bing Ads, too!)This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account - like a pro.
2019-01-2237 min
Podcast Talent CoachReal Podcast Business Results With James & Amy Hebdon – Episode 216Real Podcast Business Results With James & Amy Hebdon – Episode 216 Have you ever dreamed of turning your podcast into a business? It sounds so easy when the gurus talk about it. They all say, “Build an audience and sell them something.” The “what” is easy. It is the “how” that gets a bit … Continue reading Real Podcast Business Results With James & Amy Hebdon – Episode 216 → The post Real Podcast Business Results With James & Amy Hebdon – Episode 216 appeared first on ErikKJohnson.com.
2019-01-2121 minPaid Search Magic054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients
Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads.
Well, it’s finally happened: after polling users, colleagues and members of our group, it’s pretty clear what most people are interested in: finding and winning the business of dream clients. This is something we know something about. After starting our own agency, we were planning on eating Ramen for 12 months as we ramped up. Imagine our surprise when we pulled six figures in our first few months in business.
We...
2019-01-2037 min
Paid Search MagicThe D.R.E.A.M. Framework for Pitching & Winning Dream ClientsWelcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads. Well, it's finally happened: after polling users, colleagues and members of our group, it's pretty clear what most people are interested in: finding and winning the business of dream clients. This is something we know something about. After starting our own agency, we were planning on eating Ramen for 12 months as we ramped up. Imagine our surprise when we pulled six figures in our first few months in business. We did this...
2019-01-2037 minPaid Search Magic053: Setting the Right Client Expectations
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search. This can be a game changer. We talk about:
Why it can be so hard for paid search managers to set expectations.
How to set expectations even if you don’t know exactly what comes next...
2019-01-1150 min
Paid Search Magic053: Setting the Right Client ExpectationsYou're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search, and i’m excited to kick off the year with this episode because i think it can be a game changer.
2019-01-1150 minPaid Search Magic052 January 2019 News Current Events & Controversy
Resources:
Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197
YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/
Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en
Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484
Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548
2019-01-0735 min
Paid Search Magic052: Q&A, News, Reviews & Amy Stirs Controversy!Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Welcome back everyone! James and I took some time off for the holidays, but it’s time to get this show back on the road. This is episode #52, and it’s also the first Thursday of the month, which means we answer listener questions and talk about recent news, trends and controversy related to paid search. I don’t love controversy, but James seems to. I tend to shy away from it, so...
2019-01-0735 min
Traffic And Leads PodcastPaid Search ManagementJames Hebdon (https://www.linkedin.com/in/james-hebdon-055a30/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). He's the founder of Paid Search Magic (http://paidsearchmagic.com/) with his wife, Amy, James is a Google AdWords and paid search expert. Together, he and I talk about what his agency has to offer for other businesses, the algorithms that Google is currently running when it comes to keywords and earning your place on the Google search list, and how small businesses can benefit from the use of Google AdWords in order to maximize how...
2018-12-3122 minPaid Search Magic051: Quality Score: The Art, the Science, the Mystery
This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions.
We talk about paid search being an art and a science, and there are few areas where there’s more overlap between those two disciplines.
Today we’re going to talk about what Quality Score is AND ISN’T, and why it matters to our acco...
2018-12-0742 min
Paid Search MagicQuality Score: The art, the science, the mysteryThis is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions. We talk about paid search being an art and a science, and there are few areas where there’s more overlap between those two disciplines. Today we’re going to talk about what QS is AND ISN’T, and why it matters to our accounts, our optimization strat...
2018-12-0742 min
Paid Search MagicThe 50th Episode Spectacular!Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes.
2018-11-2836 min
Paid Search MagicMachine Learning & Marketing with Matthew KirkWelcome to the Paid Search Magic Podcast. This is episode #49. Today we're talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning to everyday problems.
2018-11-1947 min
Paid Search MagicQ&A Thursday - Bing's Killing it, Google's Killing BudgetsYou're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #48, and it’s the first Thursday of the month, which means we’ll answer questions from our listeners and go over recent news, trends and controversy.
2018-11-0336 min
Paid Search MagicProfitable Keyword Planning in 30 Minutes or Less - Part 2This is episode #47 - Part 2 of Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.
2018-11-0125 min
Paid Search MagicProfitable Keyword Planning in 30 Minutes or LessThis is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1
2018-10-3035 min
Paid Search MagicPath to Paid Search Evangelism with Christi OlsonThis is episode #45, and today we’re talking to our friend Christi Olson, Bing Ad’s product evangelist. Christi has been involved with paid search for a long time and is known by pretty much everyone in the industry. She regularly speaks at conferences and spreads the message about how Bing Ads is pushing the industry in a positive direction. We’ll be discussing the Microsoft Audience Network, LinkedIn, and how you too can become an influencer in paid media circles. We’re really grateful to have her here today.
2018-10-1152 min
Paid Search MagicSeptember Questions, Current Events & ControversiesThis is episode #44, and it’s the first Thursday of the month, which means we’ll answer questions from our listeners and go over recent news, trends and controversy.
2018-10-0525 min
Paid Search MagicBuilding a Premium Brand the Right Way with Sorcha MacKenzieThis is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses.She has worked for household names like Disney, Marvel, Lucasfilm, and Splendid Clothing. She also speaks about branding and conversion copywriting at events around the world. Sorcha joins us today to talk about a pretty common challenge for clients and brands: how to pivot and position your brand so your clients stop seeing you as a commodity, and start seeing you as a pr...
2018-09-1944 min
Traffic and Leads PodcastGoogle Adwords Paid Search MarketingWhen it comes to digital marketing, one of the most important pieces of the puzzle revolves around paid advertisements and pay-per-click campaigns. Being able to use something as powerful as Google Ads to bring people to your website for success and an influx of clients is a resource that requires a lot of fine tuning and understanding, and understanding the way that paid search works is a necessity when it comes to success with landing pages, conversions, and traffic. But, if you’ve never dabbled in the world of Google Ads, it might be hard to start and sort through wh...
2018-09-1727 minTraffic And Leads PodcastGoogle Adwords Paid Search MarketingAmy Hebdon (https://www.linkedin.com/in/amyhebdon) from Paid Search Magic (https://paidsearchmagic.com/) is our special guest on today's episode of Traffic and Leads Podcast. Paid Search Magic works hard to not only help their clients with Google Ads, paid to search, and audits of their accounts but also teaches fellow digital marketers better ways to utilize paid search and Google Ads to get better results with their clients. Together, Amy and I talk about what her company does, how important audits are, and pitfalls to avoid in your paid search progress to ensure the best possible endgame r...
2018-09-1727 min
Paid Search MagicQuestions, Current Events and ControversyYou're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast. The first Thursday of every month, we’ll be: answering listener questions talking about the updates and news you need to stay current Occasionally getting into a little controversy If you want your question answered on the show, you can send it to p...
2018-09-0733 min
Paid Search MagicHow to Set Win-Win Paid Searching PricingYou're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I'm James Hebdon and I'm joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads. You’re listening to episode 41, which is a very special episode about pricing your services. Setting prices, talking about prices, even THINKING about prices - can be somewhat of a minefield, but we’ve got you covered here. We’re also going t...
2018-08-3051 min
Paid Search MagicGoogle Ads Match Type Questions You didn't Know You HadYou're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.I'm James Hebdon and I'm joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads. We help companies 2x, 5x and 10x their results from paid search, and we train digital marketers to get the same results for their clients. On this episode we’re going to be talking about keyword match types, breaking dow...
2018-08-1639 min
B2B Marketing and More With Pam Didner50 - Search and Content MarketingRecently, I attended MozCon, a search conference, hosted by Moz. Moz provides search marketing tools that makes SEO, inbound marketing, link building and content marketing easy. This company is pretty well-known in the search community. One of the speakers was Amy Hebdon, who specializes in paid search at Paid Search Magic. So, what do you think when the term, paid search, comes to your mind? When I think of paid search, I think of the following: Optimizing a long list of keywords and phrases that I need to bid on or purchase Numbers of impressions I ne...
2018-08-1605 min
Paid Search MagicThe Myth of the 20 Minute Work WeekThe Myth of the 20 Minute Work Week: The advantages and drawbacks of this popular mental framework https://paidsearchmagic.com/the-myth-of-the-20-minute-ppc-workweek/ Welcome to the Paid Search Magic Podcast - Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38. Unless this is your first week on the internet, you’ve probably seen something about how some important thing in your life can be done...
2018-07-0821 min
Paid Search MagicImpression Share ManiaHi everyone, welcome to the Paid Search Magic Podcast. This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often it’s considered to be a Key Performance Indicator, and as a KPI it's terrible. It’s the kind of metric that seems straightforward, but has a closet full of exceptions and qualifications which make it dangerous to make decisions by. So whether you’re a paid search professional or a business owner...
2018-06-2925 min
Paid Search MagicPPC White LabelingHi everyone, welcome to the Paid Search Magic Podcast. White labeling. A lot of people don't know what it is. A lot of people who HAVE heard of it think of it as a low quality, shady offshore solution. Today we’re diving in and busting myths with an interview between Amy and Invisible PPC’s Rob Warner. They’re going to try and get to the bottom of the opportunities and drawbacks of white labeling. Whether you’re considering offering white labeling as a service or reselling white-labeled services yourself, or just want an...
2018-06-2247 min
Paid Search MagicLessons in Value from Weird AlHi everyone, welcome to the Paid Search Magic Podcast. This week we're talking about Weird Al Yankovic, beloved satirist and pop star. We'll discuss some of the methods he used to promote his most recent podcast, "Mandatory Fun" - and the parallels between those methods and several important principles surfacing for Digital Marketers.
2018-06-0522 min
Paid Search MagicA Quick Freaking Podcast about SKAGsHi everyone, welcome to the Paid Search Magic Podcast. This week we're doing an actual mini podcast about the tide of pro-SKAG evangelism. While SKAGs have a lot to offer, there are a few things to keep in mind about them - and since no one else is saying it, I guess it's up to us.
2018-05-1620 min
Paid Search MagicMaster of Landing PagesHi everyone, welcome to the Paid Search Magic Podcast. Nicholas is a growth marketing consultant who helps brands turn more website visitors into customers, by specializing in landing page design, A/B testing, and conversion optimization. He’s been working in the marketing industry for over 8 years, and is currently the founder of Earnworthy, a marketing consultancy based in Boca Raton, Florida. He’s also the founder of an online resource for marketers called Landing Page School. Nicholas is an Unbounce Agency Partner, Google Partner, and ConversionXL Certified Optimizer, and holds a number of c...
2018-05-0436 min
Paid Search MagicHow we choose and work with clientsHi everyone, welcome to this bonus episode of the PSM podcast, 31B On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.
2018-04-2733 min
Paid Search MagicHow to choose a paid search agencyFinding the right Paid Search manager (agency, freelancer, etc) can be intimidating! Maybe you don't know what questions to ask. And the questions asked of you are tough, too ("How many campaigns do I need? I thought you'd tell *me* that!"). And to be totally honest, at a certain point it feels like everyone's saying the same thing. Deep down you're still nervous you're about to hand a whole lot of cash over to a smooth talkin' snake oil salesman who's about to take the money and run. But don't worry...
2018-04-0937 min
Paid Search MagicShould my business start using AdWords?AdWords is not right for every business. We hear from a lot of people who want help growing their business with paid search, but sometimes it's just not the right time Our latest podcast episode is dedicated to teasing out whether or not AdWords is right under specific circumstances before you spend all your marketing budget. If you've wondered whether your business (or business idea) is ready for paid traffic, or you need help answering that question for your leads and clients, you don't want to miss this episode. We talk ab...
2018-03-1955 min
Paid Search MagicClick Fraud in paid search and display is a much, much bigger problem than you thinkMost people have heard of click fraud, but few people understand just how big a problem it is. If you run on-line advertising, the chances are you're already a victim of click fraud. It impacts both search and display networks - sometimes for different reasons - and the companies you'd think would be most concerned about this wide-ranging fraud are often strangely silent on the issue and muted in their responses. By some estimates, 1 in 4 clicks are fraudulent in nature. This isn't a niche problem the other guy might be having - it's a problem that undermines...
2018-03-0327 min
Paid Search MagicHow to Audit your Strategy and Performance - Week 5Welcome to Week 5 of Audit Month! It's time for Strategy and Performance! The culmination of everything we've learned so far. It's the final stretch. This week, we're putting together everything we've done over the last month, and building out documentation that will capture and inform our account strategy.
2018-02-0825 min
Paid Search MagicHow to Audit Your AdWords Settings and Targeting - Week 4Welcome to Week 4 of Audit Month! It's time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We’ve gone from big concepts (like goal setting and business growth) to the tactical issues of targeting and settings in just a few weeks, and today we'll be unraveling bid adjustments, audience targeting, ad scheduling and more.
2018-01-2540 min
Paid Search MagicHow to Audit Your AdWords Account Structure - Week 3Structure and relevancy are the unsung heroes of Paid Search management. It’s not exciting or glamorous… but these are the things which allow you to achieve 10x account performance. When you have your best month, quarter, and year ever… and then beat it the next year… it will be because you know how to structure an account. Listen along with paid search experts James & Amy as they walk you through week 3 of audit month: Account Structure & Relevance.
2018-01-2143 min
Paid Search MagicHow to Audit Your AdWords Conversions - Week 2Welcome to Week 2 of Audit Month! This week, we're rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your account will help you: Make better decisions Communicate and manage with confidence Improve strategy and performance Avoid and fix mistakes
2018-01-1646 min
Paid Search MagicHow to Audit your own AdWords Account - Week 1Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you: Make better decisions Communicate and manage with confidence Improve strategy and performance Avoid and fix mistakes
2018-01-0327 min
Paid Search MagicThe Most Important Paid Search Change of 2017You're listening to the Paid Search Magic Podcast - your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #23, and I'm your host Amy Hebdon. This week's episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred in 2017. It was a big year for all of us, so let's jump right into it. Our guests are answering this question: What was the most important paid search change of 2017?
2017-12-281h 05
Paid Search MagicThe Unlimited Reporting Powers of Supermetrics with Zhao HanboYou’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. Zhao Hanbo runs marketing and business development at Supermetrics, the #1 marketing add-on for Google Sheets & Google Data Studio. In addition to Supermetrics, Zhao has been working with analytics startups on driving revenue growth and user acquisition since 2010.
2017-12-1440 min
Paid Search MagicHow to use Auction Insights to Get AnswersYou're listening to the Paid Search Magic podcast, your weekly deep dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I'm your host, Amy Hebdon. Today, we're diving into Auction Insights. We have a really cool content upgrade for listeners who can go to paidsearchmagic.com/21 and grab the Auction Insights template that James created. It will assist you in collecting and using your competitors' data.
2017-12-0728 min
Paid Search MagicAre You Missing Out On The YouTube Gold Rush?The time has never been more right to run video ads. On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience. In this episode, we talk about: Why some high profile news events make 2017 the best year yet for YouTube advertising How the YouTube platform is changing the rules for what works with video ads Why video ads are currently undervalued, and why now’s the right time to get started
2017-11-3035 min
Paid Search MagicThings you've heard about Gmail Ads that are 100% Wrong Episode 19You're listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the news, and even amongst other marketers out there. Some changes that were rolled out over the last few months have increased the confusion, so we thought it was long overdue to make sense of this topic. In th...
2017-11-2330 min
Paid Search MagicThe Future of Digital Advertising with Matt Maroon Episode 018You're listening to the Paid Search Magic Podcast - Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #18, and I am your host, Amy Hebdon. Today I'm very excited to be talking to marketing maven Matt Maroon (how's that for alliteration?) about how he got started in his data-driven career, and where it's taken him. After working at Nielsen and Microsoft, Matt is currently helping to shape the marketing curriculum at BYU Idaho.
2017-11-1648 min
Paid Search MagicBlindsided by Black Friday Episode 17In this week's mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They'll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity. Even if your business isn't brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.
2017-11-0920 min
Paid Search MagicFrom Paid Search to Paid Social with Melissa Farage | Episode 16In today's episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She's discussing her history in paid search, and how and why she's made the addition of paid social to her list of specialties.
2017-11-0234 min
The Copywriter Club PodcastTCC Podcast #55: Paid search for copywriters with Amy HebdonPaid search expert (and copywriter club member) Amy Hebdon joins Kira and Rob for the 55th episode of the podcast to talk about search marketing, the tools and skills you need to do it right, best practices for testing and messaging, and whether copywriters can drive quality leads for their own businesses with paid search. Here’s what we cover:
• how Amy went from inexperienced copywriter to web designer to paid search consultant
• what paid search is and the various places you can participate in it
• why copywriters need to know about paid search, keywords, ads and landing pages
• how writing for se...
2017-10-3147 min
Paid Search MagicBranding Part 2: Brand Bidding & Practical Trademark Defense Episode 15In Mini Episode #15, James & Amy are chatting about bidding on your own brand, and the intricacies of defending your trademark in AdWords. They'll explore reasons why you may (or may not) want to invest in targeting your own brand, and dig into what is (and what is not) allowed when using trademarked terms in AdWords.
2017-10-2632 min
Paid Search MagicThe Magic of Segmentation with Amy Hebdon Episode 14In today's episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won't be lacking. She's talking about what segmentation is, how to get really good at it, and how not to get lost in it.
2017-10-1941 min
Paid Search MagicAggressive AdWords Ads & The New World of Conquesting Episode #13In today's Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor's names, and finding creative solutions for targeting other brands.
2017-10-1225 min
Paid Search Magic011: [Mini] Podcast 2.0 - How NOT To Launch A Marketing PodcastIn this episode, Amy and James are discussing what's behind the re-launch of their marketing podcast. They're talking about what they've learned along the way, their successes and failures, and what you can expect from them moving forward.
2017-10-1223 min
Paid Search Magic010: PPC, CRO & Mobile - with Bryant GarvinWelcome to episode 10 of the Paid Search Magic Podcast. Today, Amy is chatting with Bryant Garvin about PPC conversion rate optimization and the mobile movement.
2017-10-1239 min
Paid Search MagicVariance Testing & Conversion Rate Optimization with Emily Emmer Episode 12Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.
2017-10-0547 min
Paid Search MagicIntro To Paid Search Automation Episode #009Welcome to our first mini episode! Today, I'm speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it's beneficial for businesses.
2017-09-1422 min
2017-09-0745 min2016-05-1144 minPaid Search Magic006: The Dark Magic of Conversion Copywriting with Joanna WiebeThis episode is called the Dark Magic of Conversion Copywriting,
but it's a bit tongue-in-cheek. I'm talking with Joanna Wiebe, who
is the original conversion copywriter. She's also the founder
of Copy Hackers and Airstory. and has optimized copy for Wistia,
Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker and countless
others.
You can get links to the resources mentioned in this episode, as
well as very detailed show notes, at PaidSearchMagic.com/6.
2016-04-2940 min2016-04-1837 min2016-04-1340 min
2016-04-0838 min2016-04-0514 min2016-04-0337 min