Shows
Botanical Brouhaha PodcastInside Tulipina: Building a Global Floral Brand with Kiana & Nate UnderwoodIn today's BB Podcast episode (No. 139), we're visiting with world-renowned floral artist Kiana Underwood and her husband and business partner, Nate Underwood. Eight years after their first appearance on the Botanical Brouhaha podcast, we invited them back to reflect on the massive evolution of their business, Tulipina—from planting bulbs on their New York farm to becoming a global floral powerhouse with a 10,000-square-foot studio in Lake Como. They open up about building a business in Europe, navigating the luxury wedding industry with integrity, and finding balance between creativity, family, and ambition. It’s a powerful conversation about values, resi...
2025-07-231h 18Botanical Brouhaha PodcastBuilding a Heart-Led Floral Business with Janelle GeresteinIn today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful business in Bolivia, then rebuilding from scratch in Canada, Janie’s story is a testament to resilience, creativity, and community. We're excited to dig into her business strategies, her signature seasonal workshops (flowers + desserts = genius!), and how she weaves purpose into everything she does—including donating wedding florals to women in transitional housing...
2025-07-021h 06Botanical Brouhaha PodcastHow iBuyFlowers Helps You Buy Farm DirectIn today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI will eventually play in personalizing orders for iBuyFlowers customers. If you’re looking for a company who believes in build...
2025-04-1059 minBotanical Brouhaha PodcastRachael Lunghi's Floral Business InsightsIn today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We're honored to bring this conversation to you! Join...
2025-03-271h 07Botanical Brouhaha PodcastThe Evolution of MUD Urban FlowersIn today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started. When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant life changes. And she's still passionate about her business model and the people she serves. And...
2025-03-1356 minBotanical Brouhaha PodcastRooted in Heritage: How Jamaican Roots Guide Olivee FloralBuilding Olivee Floral In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral. Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact. Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature w...
2025-02-2654 minBotanical Brouhaha PodcastFarewell Flowers: Sustainable Options for Funeral FlowersA Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers. This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of...
2025-02-061h 05Botanical Brouhaha PodcastHow Layla Robinson Found Her Niche in Dried FlowersIn today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges...
2024-11-0559 minBotanical Brouhaha PodcastThe Importance of Self-Care in Creative WorkWe're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom. After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she decided to explore flowers as a viable business model. Ultimately, Jen found fulfillment by aligning her work with her passions for flowers and writing. She created a business model that resonates with her values and allows her to express her creativity. She...
2024-10-161h 03Botanical Brouhaha PodcastThe Poppy Approach to Wedding FloralsWe're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity. If you've ever wondered what it takes to move a business idea from concept to execution and then scale it quickly, you'll find this conversation enlightening...
2024-10-011h 11Botanical Brouhaha PodcastBehind the Blooms: Flower Farming at Winkelmann Flowers In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistical hurdles and the emotional impact of leaving behind a supportive community. He shares insights into his farming techniques, the importance of his partnership with his wife Carrington, who runs a floral design business called The Farmer & I, and their...
2024-09-1747 minBotanical Brouhaha PodcastFrom Flowers to Clay: The Creative Journey of Sullivan OwenSullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brought significant changes, prompting Sullivan to explore new creative outlets, including gardening and ceramics. In this episode, we catch up with Sullivan just in time for the inaugural release of her new vase collection which leads to a fascinating conversation about the behind-the-scenes process of developing a product and...
2024-09-031h 04Botanical Brouhaha PodcastBuilding a Floral Brand That SticksIn this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession. Amy, Natalie, and Meg share what they believe has helped them build brands that have flourished at Native Poppy and Botanical Brouhaha. Thi...
2024-08-2153 minBotanical Brouhaha PodcastGrowing Flowers and Fighting for Change with Grateful Gardeners (Part 2)In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business. This episode of the Botanical Br...
2024-08-0738 minBotanical Brouhaha PodcastGrowing Flowers and Fighting for Change with Grateful Gardeners (Part 1)In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and t...
2024-07-2451 minBotanical Brouhaha PodcastHow Anna Stouffer Added a Retail Component to Her Floral BusinessIn this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She discusses the challenges of managing both aspects, the support from the floral community, and the impact of motherhood on her business. Anna shares how creating a calming store environment and balancing her work with her personal life are of utmost importance to...
2024-07-1047 minBotanical Brouhaha PodcastThe Art of Adaptation: Emily Patrick's Carolina Flowers EvolutionIn this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolution of Carolina Flowers, sustainable practices, and industry trends. Overall, this episode offers valuable insights and inspiration for aspiring flower farmers and floral business owners. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School
2024-06-2757 minBotanical Brouhaha PodcastHow Imelda Ramos Built a Flower Wholesale BusinessIn this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the challenges of sourcing flowers. Imelda also highlights the significance of managing expectations in the floral industry. Despite the demanding nature of her work, Imelda's passion for flowers and dedication to her business are evident, offering inspiration and insights into the complexities of running a...
2024-06-111h 01Botanical Brouhaha PodcastThe Quest for Excellence at Madrid Flower SchoolIn this podcast episode, Sylvia Bustamante Gubbins, the founder of Madrid Flower School, shares her inspiring story of starting a new career in floral design at 48 and following the dream to open a flower school. As Sylvia continues to grow Madrid Flower School, she’s introducing new educational opportunities for floral designers to study the art and business of floristry. With the recent addition of Madrid Blooms Congress, we thought it was time to visit with Sylvia again! She shares how she’s creating a 5-star experience for you to study floristry in the beautiful city of Madrid, Spain.
2024-05-2253 minBotanical Brouhaha PodcastWonder of the Woodlands with Francoise WeeksIn episode 120, we have the pleasure of reconnecting with the incredible Francoise Weeks, whose hands weave magic with woodland designs. She's back with a treasure trove of wisdom in her new book, Wonder of the Woodlands: The Art of Seeing and Creating with Nature. It's a visual feast over 200 pages long, and trust us, it's a must-have for your collection. Francoise's zest for life is contagious. We're fortunate that she not only inspires us through her floral artistry, but also with her determination to overcome fear in order to live a life worth celebrating. In this conversation, she shares h...
2024-03-271h 01Botanical Brouhaha PodcastThe True Value Behind Flower Shop Prices ExplainedIn this episode, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they've created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery store chains, they speak about the unique characteristics of their shops including the extensive training their team undergoes to become skilled floral artists and the seasonal art installations that transform their spaces into magical environments. This level of detail and dedication comes with significant costs, which Natalie and Meg are transparent...
2024-03-2050 minBotanical Brouhaha PodcastHow Marsha Parker's Flowers Impact SurvivorsIn this episode of the Botanical Brouhaha podcast, Amy McGee and Natalie Gill, the co-hosts, interview Marsha Parker, a seasoned teacher with a passion for history and culture. Marsha shares her experiences teaching around the world and her personal battle with cancer as a 3x survivor. She discusses how these experiences influenced her floral business, Refined Gatherings, which specializes in creating floral experiences for cancer survivors and others facing health challenges. The conversation explores Marsha's transition from teaching to floral design, her dedication to creating meaningful experiences, and her commitment to integrating beauty and healing into her work. The...
2024-02-2847 minBotanical Brouhaha PodcastFlower Farming for Profit with Lennie LarkinIn this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit, and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website a...
2024-02-071h 03Botanical Brouhaha PodcastHow Stacy K Built a Solid Flower Shop FoundationIn this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies. T...
2024-01-241h 10Botanical Brouhaha PodcastLucy Hunter: The Evolution of a Creative SoulIn this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her return to the landscapes that inspire her creativity. This conversation delves into the impact of age on creative confidence and the pressures of social media. Lucy shares how routines inspire her new ideas, while also detailing the logistics of a long-term landscape project that laid the foundation for...
2024-01-091h 08Botanical Brouhaha PodcastAudience Questions Answered: Q&A SessionIn this podcast episode, Amy & Natalie conclude Season 7 with a Q&A session centered around listeners' questions. Natalie shares insights on pricing strategies, staff payment, and the benefits of an a la carte menu in the floral industry. She also discusses the challenges of balancing motherhood and business. And, finally, Amy and Natalie emphasize the importance of networking, reviews, and open discussions about industry topics. A special thanks to Madrid Flower School for collaborating with Botanical Brouhaha in 2023 to bring Season 7 to fruition. This episode of the Botanical Brouhaha Podcast is brought to you by: ...
2023-12-061h 20Botanical Brouhaha PodcastThe Farmer & I: A Tale of Love, Flowers, and EntrepreneurshipFloral designer Carrington Winkelmann, owner of The Farmer & I in the Texas Hill Country, shares her journey from college days dreaming to starting her own flower business with her flower farming husband, Grant. She discusses the challenges and rewards of running a business, including managing inventory, managing client expectations, and pricing her services. Carrington shares her dream for the future, which includes housing all parts of her business with her husband on one piece of land where they could also offer agritourism experiences. She emphasizes the importance of having a clear vision and purpose for her business, and shares...
2023-11-1556 minBotanical Brouhaha PodcastThe Art and Science of Rooftop Farming with Joanna Letz In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to...
2023-11-0159 minBotanical Brouhaha PodcastAbby Daigle's Floral Entrepreneurship EvolutionIn BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for...
2023-10-181h 00Botanical Brouhaha PodcastUrban Flower Farm Becomes Blooming OasisIn this podcast episode, we visit with Rachel Nafis, owner of Psalter Farm Flowers, an urban flower farm in San Diego. Rachel shares a behind the scenes look at her unique business model. She grows flowers in her neighbors' yards and then supplies San Diego shops and florists with her local grown flowers. Rachel discusses the challenges and rewards of farming in an urban setting, the importance of community and connections, and the ecological impact of her work. She also talks about her transition from nursing to farming and the joy she finds in sharing her love for gardening...
2023-10-0354 minBotanical Brouhaha PodcastHow Self-reflection Led Graeme Corbett to Business ProgressIn Episode 109, Botanical Brouhaha Podcast co-hosts Amy and Natalie welcome guest Graeme Corbett of Bloom & Burn back to the show. They discuss Graeme's shift towards working mostly with British-grown flowers and he reflects on his decision to scale back the number of weddings he accepts while incorporating more teaching into his business model. They touch on what led to Graeme's decision to move to the Kent countryside with his partner and how he's adapted to a slower pace of life. They also talk about the impact difficult life experiences can have on business operations. Graeme shares how...
2023-09-2057 minBotanical Brouhaha PodcastThe Power of Connection: Sweet Root Village Joins Circle WeddingsIn the first episode of Season 7, Amy and Natalie (Native Poppy founder) share what led to the strong bond between them which ultimately led to Natalie becoming the co-host of the Botanical Brouhaha Podcast. Setting the stage for their new podcast format, Amy and Natalie dive into their hopes for the podcast including a shared desire for more laughter and deeply honest conversations around topics that impact flower business owners. They introduce their guest, Rachel Bridgwood, co-owner of Sweet Root Village, who will facilitate Circle Weddings Fall 2023 with her business partner Lauren Anderson. Rachel discusses the challenges an...
2023-09-0544 minBotanical Brouhaha PodcastKelsie Hayes (Popupflorist) Overcoming the fear of starting and financing a new business idea Learning the basics of business startup Testing the popup concept The importance of packaging at a popup Bringing the skill of fashion buying to a flower shop The power of asking questions Building a team Becoming a mother while running a business LINKS MENTIONED IN EPISODE 107: Fashion Institute of Design and Merchandising Gansevoort Market Tori Burch Foundation Fleishman is in Trouble FOLLOW POPUPFLORIST: WEBSITE INSTAGRAM TODAY’S EPISODE IS BROUGHT TO YOU BY: MADRID FLOWER SCHOOL
2022-11-281h 11Botanical Brouhaha PodcastBB+ (Ep. 24) Yasamin Salavatian on Brand CommunicationToday's Guest: Yasamin Salavatian Topic: Brand Communication in True You Fashion If you're struggling to find the words to convey who you are and what you do, today's episode is for you! We can't wait for you to meet Yasamin Salavatian, Yasi for short. She describes her expertise like this: "I partner with you to bring words to your vision, leading you to differentiate your brand from the sea of…well, let’s face it - drab. As a Storytelling Strategist (and your Partner-in-Communication), my role willfully challenges traditional marketing rhetoric, (re)defining your messaging and p...
2022-11-1553 minBotanical Brouhaha PodcastAmy Dunlap (Stemz)Today we’re visiting with Amy Dunlap, owner of Stemz, Inc. in Winston-Salem, North Carolina. Amy never could seem to avoid the draw of flower shop jobs in high school and college. After studying horticulture in college and getting a Masters degree in Agricultural Education and Communication, she opened a home-based floral design business to service weddings and events and eventually bought a building to house her business. Following her intuition, Amy decided to close her shop in 2018. But she didn't sit idle for long before pursuing a new floral endeavor - creating Stemz, a pl...
2022-11-0749 minBotanical Brouhaha PodcastTina Sharpe (Living Fresh)Today we’re visiting with Tina Sharpe, owner of Living Fresh Home Goods & Flower Shop in St. Jacobs, Ontario. Tina has woven together a business model uniquely built on her life experiences - first managing garden centers and greenhouses, then studying floral and interior design, and ultimately finding the love of her life, moving her business to the charming Village of St. Jacobs, and restructuring to a 4-day work week alongside her husband which leaves time for travel and rest. If you find yourself wondering how business challenges, setbacks, and redirections can strengthen your flower business and lead to t...
2022-10-311h 18Botanical Brouhaha PodcastBrittany Sarhage (Rudy's Flower Truck)Today we’re visiting with Brittany Sarhage, owner of Rudy's Flower Truck in St. Louis, Missouri. Brittany embodies the courage and tenacity most of us wish we had. She started a flower truck business with no prior experience in the industry and has continued to steadily grow the business while caring for both her customers and her city. Join us as we talk with Brittany about: How she came to own 2 flower trucks with no prior floristry experience Why she wanted to start her business in St. Louis Learning while building a business The advantages and challenges of ow...
2022-10-1754 minBotanical Brouhaha PodcastFelicia Alvarez (Menagerie Farm & Flower)Today we’re visiting with Felicia Alvarez, owner of Menagerie Farm & Flower in the Sacramento Valley of California. Felicia returned to the prune farm she grew up on to raise her own children there —and decided to add a rose farm and nursery to the property. She's a committed advocate for fellow flower farmers. Join us as we talk with Felicia about: Breaking into rose farming Staffing for the ebb and flow of flower farming Scheduling and hiring for efficiency Learning the logistics and challenges of shipping a perishable product Advocating for American flower farms Growing a business whil...
2022-09-261h 04Botanical Brouhaha PodcastBrooke Snodgrass (Seventh Stem)Today we’re visiting with Brooke Snodgrass, owner of Seventh Stem in Portland, Oregon. Brooke entered the flower world while working for a flower farmer as a side hustle to her career in finance. An avid gardener, she grows varieties that make her happy while using her private garden as inspiration for her designs. Join us as we talk with Brooke about: Finding her footing in the floral profession while working for a flower farmer at the Portland Flower Market Navigating illness as a wedding florist The role her garden plays in her floral design The importance of bu...
2022-09-121h 01Botanical Brouhaha PodcastHitomi Gilliam + Gregor LerschFrom YOUR HOST, AMY MCGEE: While I could go on and on about Hitomi Gilliam & Gregor Lersch — the things they've accomplished, the books they’ve written, and the competitions they’ve won — I’ll leave the details of their stories to them. I want you to hear it in their words. What I really want to tell you about first is how I met them and how they’ve each impacted my life not only as a floral professional, but also how they’ve touched my life personally. It’s no accident that I met both Hitomi and Gregor at Hop...
2022-08-291h 13Botanical Brouhaha PodcastHannah Lowery (Edges Wild)Today we’re visiting with Hannah Lowery, owner of Edges Wild Studio in Houston, Texas. Hannah has been honing her craft and finding words to describe her unique style for several years and we love the direction she's headed! Join us as we talk about: finding her first loves at the intersection of humanities and earth science learning 3 dimensional art creation while working at Anthropologie her career meander (she won't call it a career path) what Folk Art Floristry means to her attracting like-minded clients by weaving all her interests into her work working with a professional to de...
2022-07-2559 minBotanical Brouhaha PodcastBB+ (Ep. 22) Joseph Massie on Writing 'The Flower School'TODAY’S GUEST: Joseph Massie author of The Flower School: The Principles and Pleasures of Good Flowers the youngest person ever to win 5 consecutive RHS gold medals at the RHS Chelsea Flower Show Founder and Creative Director at Joseph Massie Flowers Founder of The Flower Class Host of the Flowers After Hours Podcast TODAY'S TOPIC: Becoming a Published Author You're in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing con...
2022-05-2346 minBotanical Brouhaha PodcastGinny Early (Enemies of the Average)Today we’re visiting with floral designer Ginny Early, owner of Enemies of the Average in Gainesville, Georgia. Join us as we talk with Ginny about: Flowering for weddings, museums, and editorial shoots Using the painful experiences she's walked through as a catalyst to support other women in feeling valued Building a business that reflects her talents, values, and interests The challenges that landed her in the luxury wedding market Her advice for new flower business owners Working with interns vs. apprentices The experiences that have solidified her resolve to flower with purpose LINKS MENTIONED IN EPISODE 97:...
2022-05-091h 05Botanical Brouhaha PodcastSophie FeltsToday we’re visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington DC area. Join us as we talk with Sophie about: Building a flower business from the ground up with a business degree and a passion for flowers Starting and running a business with small children The framework she used to create a great team structure How she defines 'freelancers' and the role they play in her business The annual Freelancer Workshop she founded Building a business model that allows the business owner some weekends off while the company is still producing eve...
2022-04-251h 01Botanical Brouhaha PodcastSusan McLearyToday we’re catching up with our very first BB Podcast guest ever! Join us for a conversation with Susan McLeary aka Passionflower Sue — author, educator, wearable florals innovator, and self-appointed corsage ambassador. A few of the things we're chatting about in this episode: the process of writing a book her curiosity around figuring out sticking points in the floral industry and how to improve or solve them the ebb and flow of business dreams she’s realized and business changes that have happened in the 5 years since we last chatted on the...
2022-04-1156 minBotanical Brouhaha PodcastBB+ (Ep. 21) Lauren and Leah Palmer on Sending Flowers to MMIWTODAY’S GUESTS: Lauren & Leah Palmer | The Wild Mother TOPIC: Send Flowers to MMIW In May 2022, the Palmer sisters, owners of The Wild Mother, will embark on their annual Send Flowers To project. This year the project will surround MMIW (Missing and Murdered Indigenous Women) Awareness Day, on May 5th. Send Flowers To MMIW is a requiem and response to this crisis through a floral outpouring which will be installed at First Americans Museum in Oklahoma City from May 7th to May 9th. Thought leaders, organizers, political activists, and those doing preventative work are joining th...
2022-03-211h 11Botanical Brouhaha PodcastJohn Gibbons (Lakes & Rivers Flower Farm)Today we’re visiting with John Gibbons, owner of Lakes & Rivers Flower Farm in Liverpool, England. Join us as we talk with John about: transitioning from makeup artist to flower farmer how his time at Dior inspired his career in flower farming utilizing an allotment to get a taste of flower farming overcoming challenges without losing vision and enthusiasm the reality of farming on leased land selling wholesale flowers to florists his long-term plan for the farm the importance of having a plan before jumping into flower farming reframing social media to acknowledge the positive impact it can have on yo...
2022-03-1456 minBotanical Brouhaha PodcastSarah Shell (Fern Studio Flowers)Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina. Join us as we talk with Hannah about: her "tiny career detour as a lawyer" and how she found her way back to flowers finding the education she needed to learn floral design techniques why she added a retail shop to her existing wedding/event business opening a retail shop during a pandemic building a team while allowing each employee to work within their strengths the importance of having a business coach utilizing interns in a flower business planning, pricing, and hosting workshops for her...
2022-02-281h 02Botanical Brouhaha PodcastIntroducing Circle 2022Today's Guests: Natalie Gill | Native Poppy Twyla Reimer | Remi + Gold Jen Donohue | Juniper Lane Floral Design Kori Gervasio | Colly Flowers In this episode, we’re chatting with Jen and Kori about their experiences as part of CIRCLE 2021 and we're sharing some exciting opportunities for 2022. We're especially excited to introduce you to a new member of the CIRCLE team, as well. Twyla Reimer, owner of Remi + Gold, recently made two appearances on the Botanical Brouhaha Podcast (Ep. 88 & Ep. 89) sharing parts of her business journey and letting us in on some of th...
2022-02-0755 minBotanical Brouhaha PodcastSylvia Bustamante Gubbins (Madrid Flower School)Today we’re catching up with Sylvia Bustamante Gubbins, owner of Madrid Flower School. You may remember our conversation with Sylvia in Episode 42 (2019) when she had just opened MFS. So much has happened since that conversation, we thought it would be fun to sit back down and see how Sylvia has guided the school through growth in the midst of a pandemic and where she's headed in 2022. JOIN US AS WE TALK ABOUT: the new English Professional Program at Madrid Flower School the importance of ambiance and hospitality in an educational space building an inclusive learning en...
2022-01-311h 02Botanical Brouhaha PodcastTwyla Reimer Part 2Today we’re continuing our conversation with Twyla Reimer, owner of Remi + Gold in Austin, Texas. We were nowhere near done asking questions when our last conversation with Twyla concluded, so we asked her to come back and tell us more! We hope you find the second half of our visit helpful and encouraging — especially if you're wanting to break into the destination wedding market. Twyla doesn't hold back on sharing the ins and outs of the weddings she's flowered from Paris to Hawaii! JOIN US AS WE TALK ABOUT: how the Remi + Gold team is stru...
2022-01-241h 11Botanical Brouhaha PodcastTwyla Reimer (Remi + Gold)Today we’re visiting with Twyla Reimer, owner of Remi + Gold in Austin, Texas. From a slight obsession with TLC wedding shows to working behind the scenes on events along the Las Vegas strip, flowering in California, and opening a business in Texas, you'll want to fasten your seatbelt for Twyla's story. She's not afraid to follow a dream. But, her love of people and the intentionality she shows in the way she cares for those around her are the heart of the story. We hope you enjoy this conversation as much as we enjoyed having it...and watch for...
2021-11-151h 06Botanical Brouhaha PodcastBB+ (Ep 20) Jesse Camargo on FreelancingTODAY’S GUEST: Jesse Camargo | Flo.ReaL | IG: @jesse.flo.real TOPIC: Becoming a Floral Freelancer Join us in this episode as we talk about: landing his first freelancing job negotiating freelance work while maintaining a full-time job the moment he realized he wanted to pursue floral freelancing the importance of setting boundaries and saying no the perks of being a freelancer what it's like to be a freelancer behind-the-scenes the importance of having a mentor freelancer specialties skills required to be a successful freelancer the key to his success in business & life FO...
2021-11-081h 08Botanical Brouhaha PodcastHannah Bonham Blackwell (Southside Blooms)Today we’re visiting with Hannah Bonham Blackwell of Southside Blooms in the Englewood community of Chicago, Illinois. Southside Blooms, which is a project of Chicago Eco House (a 501c3 nonprofit with a mission of using sustainability to alleviate poverty), is a farm-to-vase florist providing unique and fashion-forward arrangements, while maintaining an uncompromising dedication to both the environment and the surrounding communities. One hundred percent of their money goes directly towards fulfilling this mission. That means every flower purchased from Southside Blooms creates jobs for at-risk youth, converts vacant lots into safe and productive community assets, and actively contributes to...
2021-10-251h 12Botanical Brouhaha PodcastPaulina Nieliwocki (Blue Jasmine Floral)Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious. Grab a drink and join us as we talk about: how she managed the quick turnaround between resigning her teaching job and opening a flower sho...
2021-09-2054 minBotanical Brouhaha PodcastSarah Diligent (Floribunda Rose)Today we’re visiting with Sarah Diligent, owner of Floribunda Rose in Hampshire, England. Sarah describes herself as a Flowerist, author, and teacher. She believes deeply in the value of British flowers and her interest in sustainable floristry inspired her to write A Guide to Floral Mechanics with William Mazuch. Grab a seat and join us as we talk about: the surprising reason she started her own floral business her unique business-building experience with a private tutor the advantages she finds in designing with local grown flowers following her intuition regarding the use of floral foam and how she...
2021-09-061h 09Botanical Brouhaha PodcastBB+ (Ep. 18) LuAnn Dickson on EveryStemTODAY’S GUEST: LuAnn Dickson TOPIC: Pricing & Ordering Flowers for Profitability LuAnn Dickson was the owner and lead designer of Verbena Floral Design in Austin, TX from 2006 to 2018 before she ventured on to become a freelance floral designer and tech entrepreneur who helps floral designers minimize waste and maximize profits through her internet-based flower recipe platform, EveryStem. In this episode, we talk about pricing challenges commonly faced by floral designers and discuss some of the benefits of using LuAnn’s new software, EveryStem. Join us as we talk about: How pricing with confi...
2021-08-2248 minBotanical Brouhaha PodcastKelly Shore (Petals by the Shore & The Floral Source)Today we’re visiting with Kelly Shore, owner of Petals by the Shore and The Floral Source in Damascus, Maryland. Kelly is a dedicated advocate for American grown flowers. Join us as we talk about: why she set and later raised a minimum spend for her wedding/event clients the importance of setting boundaries in business the trip to Alaska that impacted her and led to a new business venture how her clients have helped guide her business path the relationship that ignited her passion for local grown flowers the two projects she conducted to test her local gr...
2021-06-281h 01Botanical Brouhaha PodcastBB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy TODAY’S GUEST: JULIE TOBI TOPIC: Building a Flower Business You Enjoy Julie Tobi of J Eliza Creative is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition. In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and Julie offers advice on: making peace with using soci...
2021-06-1443 minBotanical Brouhaha PodcastAnna Potter (Swallows & Damsons)Today we’re visiting with Anna Potter, owner of Swallows & Damsons in Sheffield, UK. Join us as we talk about: why she had an instant connection with floristry her experience buying an existing flower shop and making it her own the juxtaposition she injects into her floral designs how she built a wedding business that fits her personality the thought process behind her still life images how she landed editorial opportunities her description of the aesthetic she's become known for LINKS MENTIONED IN EPISODE 82: India Hobson Photography Architectural Digest feature Harper's Bazaar features Design Sponge features Th...
2021-05-2452 minBotanical Brouhaha PodcastAlyssa Lytle (Flowering Minds & Color Theory)Today we’re visiting with Alyssa Lytle, owner of Color Theory Design Co. located in the Portland, Oregon. Join us as we talk about: finding the courage to veer off the obvious and accepted paths to pursue personal interests finding clarity when she felt it was time to go into business for herself the freedom and peace she feels as a business owner her educational platform called Flowering Minds moving a business across the country persevering in the lean times why she decided to open a storefront her private coaching service listening to your intuition how learning to ac...
2021-05-111h 02Botanical Brouhaha PodcastLauren Palmer + Leah Palmer (The Wild Mother)Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. We're grateful for the opportunity to continue the conversation we began in Episode 70. Today we're digging a little deeper on some of the ways Lauren and Leah lead The Wild Mother to use their artistry for #morethanjustflowers (as they like to say). Join us as we talk about: the legacy work they feel strongly about carrying on the anti-racism curriculum they developed for discussing systems of injustice in America how...
2021-04-261h 08Botanical Brouhaha PodcastLinda D'Arco (Little Farmhouse Flowers)Today we’re visiting with Linda D'Arco of Little Farmhouse Flowers in Jay, New York to chat about: transitioning to the floral profession from "teacher by day, farmer by night" logistics of starting a flower farm extending the growing season preparing a wedding proposal as a farmer florist her new podcast, Frost on Flowers knowing when it's time to hire help and expand the team addressing sustainability in business learning to convey the value of farm fresh flowers through strategic website messaging her Tulip Forcing Workshop for flower farmers in collaboration with von Trapp Flowers learning to sketch fl...
2021-04-1258 minBotanical Brouhaha PodcastBB+ (Ep. 16) Deanna Kitchen on the Growing Kindness ProjectTODAY’S GUEST: Deanna Kitchen TOPIC: Growing Kindness Project The Growing Kindness Project started when Deanna Kitchen, an aspiring flower farmer, accidentally planted more dahlias than she could market. Together with her family, she started delivering flowers throughout her community, sharing flowers at bus stops, doctors office’s, and retirement homes. With every delivery, Deanna discovered that when they held out flowers, they held out a powerful catalyst for sharing kindness and fostering connection. Deanna began gifting dahlias to anyone who wanted to grow and share flowers in their own community and the Grow...
2021-03-2846 minBotanical Brouhaha PodcastLaParis Phillips (Brooklyn Blooms)Today we’re visiting with LaParis Phillips, owner of Brooklyn Blooms in Brooklyn, New York, to chat about: her early days learning floristry in a Missouri flower shop following her dream of living in NYC marrying her love of flowers and fashion to create a business that is a unique reflection of her the journey that led to her owning 2 flower shops in NYC by the age of 32 the motivating power of the words: "you never know..." finding the resources she needs to run a business her organic progression towards becoming a flower influencer her thoughts on pricing fo...
2021-02-221h 30Botanical Brouhaha PodcastAkiko Kovacs (Floraison)Today we’re visiting with Akiko Kovacs, owner of Floraison in Paris, France, to chat about: the experience that reminded her of the fragility of life and pushed her to follow her dream without delay finding the courage to move to Paris and learn a new language while pursuing a floral design education how finding her personal style helped build a business which quickly gained momentum sourcing flowers in Paris her quest to find local garden grown flowers the advantages of speaking 3 languages as a floral designer the rewards and logistics of working with a wedding planner the cha...
2021-02-081h 02Botanical Brouhaha PodcastHazel GardinerToday we’re visiting with Hazel Gardiner, owner of Hazel Gardiner Design based in Stoke Newington, East London, to chat about: the diagnosis that changed her relationship with nature and propelled her into the floral industry the importance of wellness and mental well-being as a business owner diversity in floristry (read more of her thoughts here: Tackling Race Barriers in Floristry on The Florist) transitioning from TV production to floral event production utilizing existing skill sets when embarking on a new career the moment she recognized her personal floral aesthetic working with brands moving into influencer work as a fl...
2021-01-2559 minBotanical Brouhaha PodcastLucy Hunter (The Flower Hunter)Today we’re visiting with Lucy Hunter (aka The Flower Hunter) in North Wales to discuss: her early career in a "proper job" and why she left it the dream brief she landed as a garden designer why she temporarily lost her creativity and how she regained it how she found her way to floristry her passion for floral and still life photography the important connections she's made on Instagram thoughts on parenting a creative child the healing attributes of art what Covid has taught us about the importance of art and slowing our pace LINKS MENTIONED IN...
2020-12-0759 minBotanical Brouhaha PodcastBloom Trust Co.Today we’re excited to finally unveil Bloom Trust Co., our newest venture launching mid-November and created with your needs and our mission in mind. We've switched it up a bit on the BB Podcast today. You might say we're keeping it all in the family as Maggie Bailey interviews Amy McGee about all the details and questions we think you might have regarding Bloom Trust Co.: How the Bloom Trust Co. website functions Why we decided to start a new business in the midst of a pandemic Who we believe will benefit from the resources on the ne...
2020-11-0942 minBotanical Brouhaha PodcastLauren & Leah Palmer (The Wild Mother)Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. What a pleasure to discuss the following topics with these women: why they refer to The Wild Mother as a Creative Studio rather than a Floral Studio the story behind the name of their business how their branding process honors their personalities and the memories of their ancestors the unique way they consult with wedding clients using Floral Stories the role of storytelling in their business the advantages of us...
2020-10-191h 12Botanical Brouhaha PodcastLauren Anderson + Rachel Bridgwood (Sweet Root Village)Today we’re visiting with Lauren Anderson & Rachel Bridgwood, co-founders of Sweet Root Village in Alexandria, Virginia to discuss: how they built a culture of community within their business their tips for building strong relationships with event and wedding planners how they thinking outside the box on staffing and job descriptions the process of regrouping and persevering during the COVID pandemic their online learning hub: Village Schoolhouse LINKS MENTIONED IN EPISODE 69: Team Flower Amy Nicole Floral Sue Prutting | White Magnolia Sophie Felts LEARN MORE ABOUT SWEET ROOT VILLAGE HERE: Website | Instagram | Facebook | Pinterest | Village...
2020-10-0558 minBotanical Brouhaha PodcastMegan McHugh & Denise Richter (Pistil & Stamen)Today we’re visiting with Megan McHugh & Denise Richter, co-founders of Pistil & Stamen in New Orleans, Louisiana to discuss: their transition from school garden teachers to full-time flower business owners how their complex business model helped keep their business afloat during the pandemic how they've built a strong partnership rooted in recognizing one another's strengths their journey over the years from developing urban gardens on city lots to a new flower farm opportunity confidence and fear — and how they play into decision making both in life and at Pistil & Stamen LINKS MENTIONED IN EPISODE 68: Gabriela Salazar | La M...
2020-09-211h 08Botanical Brouhaha PodcastSteven Dyme (Flowers for Dreams)Today we’re visiting with Steven Dyme, co-founder of Flowers for Dreams (with locations in Chicago, Detroit, and Milwaukee) to discuss: the Flower for Dreams commitment to community and charity with every sale integrating philanthropy into a business model how his business has been able to survive during the pandemic the responsibilities and challenges that come with employing 50+ team members advice on how other business owners can make giving a part of their business model his unconventional entry into the floral industry teaming up with non-profits to impact communities through flower sales the commencement flower niche and the op...
2020-09-071h 01Botanical Brouhaha PodcastLily RodenToday we’re visiting with Lily Roden, owner of Lily Roden Floral Design in Southern California to discuss: why she turned to flowers in a time of struggle the reason she didn't initially embrace her creative side the story of her family's move to the US from El Salvador the impact working with flowers had on her mental health learning through freelancing her advice to other designers looking for freelance opportunities the process of re-branding her business flowering during the pandemic the motivation behind the philanthropy she embraces as a business owner her desire to connect with other La...
2020-08-171h 20Botanical Brouhaha PodcastBB+ (Ep. 13) Christine Hoover, LPC: Finding Balance on Social MediaTODAY’S GUEST: Christine Hoover MA, LPC, NCC With Special Guest: Jaelynn Solomon, Co-Owner of Urban Rubbish Weddings TOPIC: FINDING BALANCE ON SOCIAL MEDIA This interview was fun and informal because I invited Christine and Jaelynn to drop by my house and share their thoughts on a topic that seems to pop up frequently in the flower industry — figuring out how to use social media to grow a business while successfully bypassing the comparison game which often ensues. With Christine's expertise in counseling and Jaelynn's practical experiences as a floral design business owner, I ho...
2020-07-2922 minBotanical Brouhaha PodcastBB+ 12: KimBang Nguyen on Preserving The Vietnamese Wedding TraditionKimBang loves flowers and she's found a purpose which is currently driving her to impact the wedding industry on a much deeper level than she once envisioned. While consulting with potential wedding clients at her Virginia studio, she began to notice a hesitancy in young Vietnamese Americans to embrace the traditional Vietnamese wedding ceremony. By listening to her clients, KimBang began to understand the challenges the couples face — securing the resources needed for a traditional Vietnamese wedding, as well as the knowledge of ceremony customs which may not have been passed down in detail through generations. KimBang's belief that wed...
2020-07-1531 minBotanical Brouhaha PodcastRebecca Grace (Natural Art Flowers)Today we’re visiting with Rebecca Grace, owner of Natural Art Flowers in Perth, Australia to discuss: The challenges of working in an isolated location Growing a flower business over time Utilizing her studio space with efficiency Handling business during a pandemic Team function on wedding days Insights on hotel and corporate accounts Managing client wishes Social Media as a business tool Relaxing, exercising, and vacations Details of one of her favorite installations Creating the best work under pressure SEE MORE OF REBECCA'S WORK HERE: Website | Instagram | Facebook Today’s episode is brought to you by:
2020-07-0655 minBotanical Brouhaha PodcastBB+ (Ep. 10) Natalie Gill On Finding Your MojoTODAY’S GUEST: Natalie Gill, owner of Native Poppy flower delivery | San Diego, CA (2 retail locations: South Park & Solana Beach) TOPIC: Finding Your Mojo A Botanical Brouhaha Podcast listener wrote to us asking for Natalie Gill's advice. The UK designer wrote: "How do you find your mojo when it's hiding?" After a challenging year of fast-paced business growth, the question resonated with Natalie and she was willing to open up with our audience to explore her personal struggles and the solutions she believes are essential to creating a sustainable business while regaining and main...
2020-06-2420 minBotanical Brouhaha PodcastBB+ (Ep. 9) Maria Maxit on ProfitabilityTODAY’S GUEST: Maria Maxit | Maxit Flower Design TOPIC: Profitability Former BB Podcast co-host, Maria Maxit dropped by for a visit recently (via Zoom, of course) and we had fun catching up on what's happened at Maxit Flower Design since she last sat in the co-host chair. As we visited, she shared about her decision to step away from the podcast to continue growing her business in Houston. After about 15 minutes of catching up, we got around to the topic I asked Maria to share with the BB audience -- profitability. In this epis...
2020-06-111h 01Botanical Brouhaha PodcastBB+ (Ep. 8) Joseph Massie on Working Through a PandemicTODAY’S GUEST: Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry TOPIC: Working Through A Pandemic When the COVID-19 pandemic shut down his city, Joseph Massie got to work figuring out how to handle the sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he'll need to sustain his business pos...
2020-06-0332 minBotanical Brouhaha PodcastBB+ (Ep. 7) Alison Ellis on Social Media MindsetTODAY’S GUEST: Alison Ellis | Real Flower Business TOPIC: Social Media Mindset Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some fo...
2020-05-2032 minBotanical Brouhaha PodcastKate Woodley (Two Wild Hands)Today we’re visiting with Kate Woodley, owner of Two Wild Hands located in Cooranbong, Lake Macquarie in New South Wales, Australia to discuss: her transition from interior design to floral design the significance of having her own studio space the teaching opportunity that helped her gain momentum early on in her career landing product launch clients through PR companies the value in finding the support of a local community of designers why she tends to use minimal foliage why she prefers to visit the flower market in person despite the long drive the technique she uses to achi...
2020-05-111h 21Botanical Brouhaha PodcastBB+ (Ep. 6) Joseph Massie on Training, Competing, and WinningTODAY’S GUEST: Joseph Massie Joseph Massie + Joseph Massie Flowers + UK School of Floristry TOPIC: Training, Competing, & Winning Over the years, we've had the honor of featuring Joseph Massie's work on the Botanical Brouhaha blog many times. From his rose tunnel installation in honor of the 90th birthday of Her Majesty the Queen to the stunning living dress he designed for Strictly Come Dancing judge Arlene Phillips to wear to the National Television Awards (NTAs), Joseph's work has long intrigued us. But when I sat down with Joseph recently, there was one thing in particular on my mind. I wa...
2020-05-0636 minBotanical Brouhaha PodcastAmy and Maggie: Flowering During the PandemicWith social distancing practices still in place, BB Podcast host Amy McGee got on a Zoom call with her co-host Maggie Bailey of Bramble & Bee to catch up and discuss living life and running a floral business in the midst of the pandemic. Maggie shares how Bramble & Bee has adjusted business practices during the Covid-19 pandemic. She also discusses what they hope for the coming weeks and months as the country slowly starts to adjust to the new normal.
2020-05-0444 minBotanical Brouhaha PodcastJessica Hall & Stephanie Auville (Harmony Harvest Farm)Today we’re visiting with sisters Jessica Hall & Stephanie Auville, from Harmony Harvest Farm in Weyers Cave, Virginia to discuss: the beach-side conversation that led to the creation of their family-run business - Harmony Harvest Farm the scope of what they grow on the farm the services they provide to their retail and wholesale customers their thoughts on the importance of learning to ship their product efficiently (they've just released The Flower Shipping Course to help others do the same) what a typical farming year looks like at Harmony Harvest Farm the team structure responsible for managing the fa...
2020-04-271h 05Botanical Brouhaha PodcastBB+ (Ep. 5) Christine Hoover, LPC: Handling AnxietyBB+ Guest: Christine Hoover, LPC Even during "normal" times, floral professionals deal with stress and anxiety. The realities of the Corona Virus Pandemic have made this even more relevant. In this episode Amy and Christine sat down to talk about how we can all learn to deal with anxiety. Christine talks about some of the ways our brain processes stress and some practical tips to help. She also talks about when we might need to seek out professional help and how to find that help. Today’s episode is brought to you by:
2020-04-1029 minBotanical Brouhaha PodcastBeth O'Reilly, AIFD (Greenleaf Wholesale)Today we’re visiting with Beth O’Reilly, Director of Education & Merchandise at Greenleaf Wholesale in Houston, Texas to discuss: her career path through the floral design profession from ‘bud vase girl’ to accomplished designer the largest (and possibly the most interesting) event she ever produced how her Fine Arts Sculpture degree has affected her work in floral design her years of involvement in product development in China how family changed her career choices the advantages of freelancing her responsibilities and opportunities at Greenleaf the roles of flowers and logistics in a successful wholesale operation career opportunities in the wholes...
2020-03-231h 01Botanical Brouhaha PodcastBB+ (Ep. 4) Natalie Gill: Stem Bar Pricing and Delivery ChargesBB+ Guest: Natalie Gill of Native Poppy in San Diego, California Many listeners wanted to get Natalie's advice on pricing. In this episode Natalie describes how she prices items from her stem bar and also talks quite a bit about delivery charges and other issues around determining the correct price point for both retail and event floral customers. Today’s episode is brought to you by: REAL FLOWER BUSINESS Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every flori...
2020-03-1837 minBotanical Brouhaha PodcastRachelle Willows (Flowers by Willows)Today we’re visiting with Rachelle Willows, owner of Flowers by Willows in Alberta, Canada to discuss: what led her to transition from being an EMT to being a floral designer how a workshop reignited her fire and encouraged her to fight PTSD and continue her business with a newfound vulnerability her peony burn party and how she turned a horrible situation into a teachable moment for her followers how her background as an EMT has impacted her mindset on floral design jobs the challenges of working in a remote location how a serious injury impacted her business ho...
2020-03-091h 19Botanical Brouhaha PodcastBB+ (Ep. 3) Alison Ellis: Rental Pricing & Floral MarkupsBB+ Guest: Alison Ellis of Real Flower Business Two listener questions for today's episode: "How would you suggest designers price out rental pieces that they own?" "I've heard that floral designers sometimes say they charge 'x' amount for a boutonniere or a corsage or whatever. Is there a method for upcharging that's easy to follow for anyone regardless of where they are and what kind of discount they get from their wholesaler?" Alison and Amy discuss these two topics related to pricing and Alison gives some great tips and guidelines. Rental it...
2020-03-0427 minBotanical Brouhaha PodcastBB+ (Ep. 2) Christine Hoover, LPC: Imposter SyndromeBB+ Guest: Christine Hoover, LPC A common question we get from designers: "What does Imposter Syndrome look like in the floral profession? In this episode Christine and Amy discuss imposter syndrome and how it impacts designers. Christine give some strategies for coping with imposter syndrome including slowing down, practicing self-acceptance, and learning how to deal with negative thoughts. Today’s episode is brought to you by: REAL FLOWER BUSINESS Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believ...
2020-02-1627 minBotanical Brouhaha PodcastBB+ (Ep. 1) Natalie Gill: Marketing A La Carte Wedding FlowersBB+ Guest: Natalie Gill of Native Poppy in San Diego, California A listener from Minnesota asks: "How do you market your à la carte wedding flowers?" In this episode Natalie describes how she markets her extensive à la carte wedding flower menu and shares a few additional marketing strategies she uses in her business to build her Native Poppy clientele and find new customers. Hosts: Amy McGee (Botanical Brouhaha) Sound Engineer: Joel McGee Original Music: Landon McGee How to Connect with Botanical Brouhaha: BotanicalBrouhaha.com Instagram Faceb...
2020-02-0534 minBotanical Brouhaha PodcastGracie Poulson (Grace Rose Farm)Today we’re visiting with Gracie Poulson, owner of Grace Rose Farm in Southern California to discuss: expanding from a backyard rose garden to a full-scale farming operation logistics of scaling a business quickly to keep up with demand challenges of shipping a perishable product from a rural location choosing which rose varieties to grow diversifying a flower farming business to include additional products/services advice for prospective growers work/life balance and the effects of the business on family LINKS & ROSE VARIETIES MENTIONED IN EPISODE 54: Steve Moore | Sinclair & Moore LA Flower Market Golden Celebration rose Cha...
2020-01-271h 07Botanical Brouhaha PodcastGraeme Corbett of Bloom + BurnToday we’re visiting with Graeme Corbett, owner of Bloom + Burn in London to discuss: his transition from a career in TV to the floral design profession why he's felt the freedom to follow the natural flow of his business the logistical differences he's experienced while producing brand sets vs. weddings insights into his Instagram feed aesthetic lessons he's learned about pricing building a business to embrace his personal strengths where he found the courage to make a career shift into floral design Links Mentioned in Episode 53: JamJar Flowers Dirty Hit The 1975 No Rome Jamie Oliver My...
2020-01-131h 21Botanical Brouhaha PodcastLiza Lubell (Pear Tree Flowers & Garbage Goddess)Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss: how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services the process of recycling post-event flowers and supplies the fee structure for Garba...
2019-12-0943 minBotanical Brouhaha PodcastLorna Stuart Trainor (A Room in Bloom)Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss: her winding career path from archaeology to floristry how she decided it was time to take a leap and open her own retail flower shop the loneliness of being a business owner and how she has overcome it the conversation which led her to rethink her business model her transition from retail florist to by-appointment only event florist customer reactions to her business model shift the value of both hiring freelancers and working as a freelancer handling the exp...
2019-11-251h 12Botanical Brouhaha PodcastRosebie MortonToday we’re visiting with Rosbie Morton, founder/owner of The Real Flower Company located in Hampshire, England to discuss: how her perplexity over the lack of scented roses propelled her to find and grow varieties with scent the growth and diversity of her business over the years how she increased stem length while maintaining the scent of the roses she grows the experience which led her to grow roses under cover pricing specialty roses how she staffs The Real Flower Company farm, retail shops, and sweet pea nursery why she felt it was necessary to partner with a s...
2019-11-111h 11Botanical Brouhaha PodcastMichelle Hodges (Sprout in Fredericksburg, Texas)Today we’re visiting with Michelle Hodges, owner of Sprout in Fredericksburg, Texas to discuss: her proposal process for wedding flowers the Sprout Mood Boards her transition into floral design from the teaching profession the progression of her business from flower stand to retail shop to private studio working with destination brides the benefits of freelancing for other designers sourcing flowers the importance of color in her work her interest in photography the importance of community within the floral profession How to Connect with Botanical Brouhaha: Blog Instagram Facebook BB Garden Style Workshop Series BB Garden St...
2019-07-221h 09Botanical Brouhaha PodcastBonus Episode: Francoise Weeks + Jenn Ederer (Live)We were thrilled to have Francoise Weeks and Jenn Ederer as guests for the second live taping of the BB Podcast during the BB Garden Style Workshop on April 2, 2019. The interview was structured as a Q&A with the audience of attendees at the end of the workshop day. Because the BB community is spread far and wide and couldn’t all be there with us that day, we want to share the conversation with you! Francoise and Jenn shared their heartfelt ideas on: efficient use of social media while forming and respecting boundaries people who have inspired and...
2019-07-0157 minBotanical Brouhaha PodcastEp. 1: Meet Amy McGee & Maria MaxitMeet co-hosts Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design and hear their flower journey stories and how it led to the creation of the Botanical Brouhaha Podcast How to Connect with Botanical Brouhaha: Blog Instagram Facebook BB Garden Style Workshop Series BB Garden Style Shop
2017-07-2344 min