Shows
This Week In College Viability (TWICV)This Week In College Viability (TWICV) for June 30, 2025TWICV News and Commentary for June 30, 2025+ Many layoff and cutback announcements last week. + Cornell College (IA) steers away from financial health toward marketing hail mary.+ My alma mater: typical of the plight of public And private colleges.+ Tuition discount rate continues to move upward. Good for the students. Not so much for the colleges.+ Seth O’dell: it’s the trends that matter. Enrollment is still down from pre-pandemic.+ A newsletter story from Anand Sanwal that suggests colleges get some skin in the game – just like e...2025-06-3027 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Built a $150k Junk Removal BusinessKeller started his business junior year of high school and just two years later expects to make over $150,000 this year. His business, Lakeshore Hauling, does junk removal, single item moves, and whole house moving services.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://lakeshore-hauling.com/The Formudable Fellowship™ gives $1,000 grants to amazing middle and high school entrepreneurs in the USA.What's the mission of The Formidable Fellowship?We're a group of successful entrepreneurs and investors who want to spark the ne...2025-05-1442 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Girl Sold Over 200 Coloring Books at 13 Yrs OldAt just 13 years old, Brie Gamble is proving that age is no barrier to entrepreneurship. Hailing from Gainesville, Florida, Brie is the founder of Brie's Custom Designs, a high-margin, art-centered business that specializes in seasonal, handmade coloring books. What started as a dream—literally—has turned into a thriving side hustle with hundreds in revenue, a growing community of supporters, and big plans for the future.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://www.instagram.com/briescustomdesigns/briesbuttons@gmail.com2025-04-1620 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen's Business Sold Out Day 1At just 13 years old, Sahana Rangnekar is already leaving her mark on the world of entrepreneurship. The eighth grader from Dublin, California is the creative force behind Botanical Boutique, a customizable, organic perfume business that offers an unforgettable, hands-on experience. Her unique business model and impressive drive earned her one of this year’s Formidable Fellowships, a grant awarded to young founders building bold and impactful ventures.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://botanicalshop.company.site/Read more about their company here: ht...2025-04-1530 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen's Horse Treat Business Makes $$$At just 15 years old, Angelina de Bruijn is turning her passion for baking and her love for horses into a thriving business. As the founder of Mane Course, a monthly subscription box that provides horse owners with everything they need to create homemade horse treats, Angelina has successfully bridged the gap between her creative interests and entrepreneurship.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://www.instagram.com/manecoursehorsehttps://manecourse.com/Read more about their company here: https://www...2025-04-1426 min
The Nick Halaris ShowRedefining Education Through Entrepreneurship | Anand SanwalThis week on The Nick Halaris Show we are featuring Anand Sanwal, the co-Founder of The Formidable Fellowship, a non-profit focused on sparking the next generation of young entrepreneurs, and the host of the Future Titans Podcast, a show featuring the inspiring stories of the winners of the Formidable grant. Anand is also the co-Founder and former CEO of CB Insights, a very successful AI and data company, a writer, and working on building a national network of schools for entrepreneurship (more on this in a future episode!).Ready to dive in? Listen to this episode on A...2025-04-0850 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Turned Her Art Into A BusinessVictoria Vasquez has always been a dreamer, a doer, and, above all, an artist. As the founder of Crafty Piñatas, Victoria has turned her love for crafts, culture, and celebration into a thriving small business. Recently named a recipient of the prestigious Formidable Fellowship, she embodies the spirit of entrepreneurship: passion, resilience, and a commitment to bringing beauty and joy to others.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://www.instagram.com/crafty.pinatasRead more about their company here: https://www.f...2025-03-3040 min
Future Titans: The Next Generation of Great American EntrepreneursHigh School Student Makes $90/hr Walking DogsAt just 17 years old, Angelina Ford has already made a name for herself as a budding entrepreneur. A senior at Arlington Heights High School, Angelina is the founder of Cultural District Dog Walking, a dog-walking business she started less than a year ago. Despite being a full-time student, she’s managed to generate $2,000 in revenue through determination, creativity, and a love for animals. Recently, she was awarded the Formidable Fellowship, a grant recognizing young entrepreneurs who display extraordinary potential. Here’s her inspiring story.Apply for a $1000 grant: https://www.formidablefellowship.org/Read more about thei...2025-03-2141 min
Future Titans: The Next Generation of Great American EntrepreneursHe Made $50,000 in High School Building WebsitesAt just 18 years old, Winston Iskandar is already carving a path as a standout young entrepreneur. As the founder of a website development and SEO marketing agency, Winston has achieved remarkable milestones, including earning five figures in revenue and working with close to 200 clients. His story is one of innovation, resilience, and a relentless desire to solve problems—all qualities that recently earned him the prestigious Formidable Fellowship.Apply for a $1000 grant: https://www.formidablefellowship.org/Read more about their company here: https://www.formidablefellowship.org/winners/winston-iskandarThe Formudable Fellowship™ gives $1,000 grants to a...2025-03-1435 min
Future Titans: The Next Generation of Great American Entrepreneurs10 Year Old Builds a Media CompanyAriel Bach, one of the ambitious founders of Bach Bros Studio, is on a mission to transform how complex academic research is shared with the public. Through a unique approach of interviewing prominent professors and sharing their insights across platforms like YouTube, TikTok, and Instagram, Bach Bros Studio aims to make academic knowledge accessible, engaging, and globally impactful.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://www.bachbrosstudio.com/https://www.instagram.com/bachbrosstudioRead more about their company here: https://www...2025-03-0729 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Built TWO Businesses In High SchoolAt just 16 years old, Eli Henriksen is proving that age is no barrier to entrepreneurship. A junior at Arlington Heights High School in Fort Worth, Texas, Eli is the founder of not one, but two thriving small businesses—Ridglea Dog Walking Co. and Ridglea Landscaping Co. His unique combination of determination, people skills, and grit has already earned him a combined revenue of $13,000 in 2024, all while balancing the demands of high school life. We’re thrilled to recognize Eli as a recipient of the Formidable Fellowship Grant, and we’re excited to share his inspiring story.Apply for a...2025-03-0437 min
Future Titans: The Next Generation of Great American EntrepreneursHow This 10 Yr Old Built a 3d Printing BusinessAt just 10 years old, Madison Saldivar is redefining what it means to be a young entrepreneur. As the founder of 3D Design & More, Madison combines her passion for art, technology, and creativity to deliver unique seasonal products like 3D-printed Nutcracker ornaments, custom stickers, and innovative graphic designs. Recently awarded the Formidable Fellowship, a grant recognizing her ingenuity and determination, Madison is turning heads with her entrepreneurial spirit and deep knowledge of design and technology.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:Instagram: @3d.design.and.more2025-03-0227 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Is Building A Nail EmpireJulia Mason, founder of Coastal Nailzz, balances academics at prestigious High Technology High School with running her thriving custom nails business which did $1500 in revenue last year. She shares how she built her company, how she figured out social media, and much more in this conversation.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:https://coastalnailzz.com/https://www.instagram.com/coastal.nailzz/https://www.tiktok.com/@coastalnailzzRead more about their company here: https://www.formidablefellowship.org/winners/julia-mason2025-02-2646 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Took $75 and Created a Sign Business Making ThousandsAt just 18 years old, Chandler Dike is already making waves as a successful entrepreneur and creative force in her community. As the founder of Signs By Chandler, she’s turned her artistic flair into a profitable custom sign-painting business that has earned her over $3,000 in the past year—and that number keeps growing. Chandler’s journey is a testament to her drive, creativity, and determination, qualities that have recently earned her recognition as a recipient of the Formidable Fellowship.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https...2025-02-2324 min
Future Titans: The Next Generation of Great American EntrepreneursHow 2 Teens Created a Diabetes Education BusinessAt just 16 and 17 years old, Kyla La Rue and Lydia are already changing lives through their business, True Blue. The dynamic duo, both students at DeKalb High School, are the latest recipients of the prestigious Formidable Fellowship, awarded to young entrepreneurs making an impact in their communities. Their story is one of resilience, passion, and a drive to educate others about a topic close to their hearts: type 1 diabetes.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://true-blue-47065804.hubspotpagebuilder.com/en-us/#blogger https://www...2025-02-2048 min
Future Titans: The Next Generation of Great American EntrepreneursHow These Homeschooled Siblings Built a Reptile Party Business Doing $$$$At just 12 and 9 years old, Grayson and Eden are redefining what it means to be young entrepreneurs. Hailing from College Station, Texas, this homeschooled brother-and-sister team runs one of the most unique businesses in the region: Scales, Tails, and Crawlers. Their venture combines education, entertainment, and their shared love for reptiles in a way that captivates and inspires audiences of all ages.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://www.instagram.com/scalestailsandcrawlers/Read more about their company here: https://www.formidablefellowship.org...2025-02-1730 min
Future Titans: The Next Generation of Great American EntrepreneursFFA Student Built a $10K Business Selling MumsAt just 17 years old, Abigayle Lett is redefining what it means to be a young entrepreneur. A high school senior at Odessa High School in Missouri, Abigayle has built an impressive chrysanthemum business called Totally Mums. Over the past two years, her dedication, hard work, and entrepreneurial spirit have transformed a budding idea into a thriving operation, generating an incredible $14,000 in revenue this year alone. Her story of grit, ingenuity, and community support is precisely why she was awarded the prestigious Formidable Fellowship—and her journey is just getting started.Apply for a $1000 grant: https://www.formidablefellowship.or...2025-02-1443 min
Future Titans: The Next Generation of Great American EntrepreneursFFA Student Built a $10K Business Selling MumsAt just 17 years old, Abigayle Lett is redefining what it means to be a young entrepreneur. A high school senior at Odessa High School in Missouri, Abigayle has built an impressive chrysanthemum business called Totally Mums. Over the past two years, her dedication, hard work, and entrepreneurial spirit have transformed a budding idea into a thriving operation, generating an incredible $14,000 in revenue this year alone. Her story of grit, ingenuity, and community support is precisely why she was awarded the prestigious Formidable Fellowship—and her journey is just getting started.Apply for a $1000 grant: https://www.formidablefellowship.or...2025-02-1043 min
Future Titans: The Next Generation of Great American Entrepreneurs9th Grader is Building a Cookie Empire to Rival Mrs. FieldsAt just 14 years old, Ayaan Jain is already proving that age is no barrier to ambition, innovation, or impact. As the founder of Teens2Table, Ayaan has turned his passion for food and entrepreneurship into a thriving business that blends profit with purpose. His journey is not only inspiring but also a testament to the power of resilience, creativity, and hard work.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://www.teens2table.com/Read more about their company here: https://www...2025-02-1047 min
Future Titans: The Next Generation of Great American EntrepreneursHow These Teens Built an AI App For DECA StudentsMeet Timmy McKeegan and Rishi Parikh, two young and ambitious entrepreneurs reshaping how students prepare for DECA and other CTSOs (Career and Technical Student Organizations). At just 14 and 16, Timmy and Rishi have combined their skills to create Prilo, a suite of AI-powered tools aimed at transforming student learning and competition prep.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out these young builders here: prilo.aihttps://www.youtube.com/@tryprilohttps://www.instagram.com/trypriloRead more about their company here...2025-01-2848 min
Future Titans: The Next Generation of Great American EntrepreneursHow an 8th Grader is Making $1000s Selling Mechanical KeyboardsAt just 14 years old, Jadon Chou is already building a successful business and making his mark as a young entrepreneur. As the founder of Kaeda, Jadon creates custom mechanical keyboards for people who want unique, high-quality products but don’t have the time or know-how to build them themselves. His story is a testament to passion, creativity, and perseverance, which is why we are thrilled to award him a grant through the Formidable Fellowship.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here:kaeda.coRead mo...2025-01-2820 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Built a $100,000 Lawn Mowing EmpireAt just 18 years old, Colton Sprague has built a thriving lawn care and landscaping business in Syracuse, Nebraska. With $40,000 in revenue last year and ambitious plans to hit $100,000 this year, Colton is a shining example of grit, perseverance, and entrepreneurial spirit.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young entrepreneur here:https://www.facebook.com/SpragueLawnCareRead more about their company here: https://www.formidablefellowship.org/winners/colton-spragueThe Formudable Fellowship™ gives $1,000 grants to amazing middle and high school entrepreneurs in the USA.Wh...2025-01-2838 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Built a $3,000 Car Detailing Business After FailingAt just 17 years old, Tommy Turner is proving that determination and a good idea can create a thriving business. As the founder of Tommy's Mobile Detailing, Tommy offers premium car detailing services directly at his clients' homes, making the process convenient and high-quality. With his entrepreneurial mindset and hard work, Tommy has turned a personal passion into a growing business, earning him a grant from the Formidable Fellowship.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://www.tommysdetailing.nethttps://www.instagram.com/tommys...2025-01-2826 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Wrote, Illustrated, and Published Her BookAt just 16 years old, Daisy Nanni has turned her dream of becoming an author and illustrator into reality. As the creator of the children's book series Twiddlebury Twig, Daisy combines her passion for storytelling with her artistic talent. Her journey from idea to published book is as inspiring as it is impressive, which is why we are thrilled to award her a grant through the Formidable Fellowship.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://twiddleburytwig.com/https://www.instagram.com/twiddleburytwig2025-01-2826 min
Future Titans: The Next Generation of Great American EntrepreneursHow This Teen Built a $60,000 Business Using YouTube NOT SchoolAt just 17 years old, Lincoln Snyder has done what many adults dream of. He runs Sunshine Exteriors, a cleaning company in Denton, Texas. Lincoln is smart, determined, and creative. That’s why we chose him for the Formidable Fellowship. Here’s his amazing story.Apply for a $1000 grant: https://www.formidablefellowship.org/Check out this young builder here: https://www.hhpressurecleanings.com/https://www.facebook.com/profile.php?id=61556127693599https://x.com/snyderlinc28856https://www.linkedin.com/in/lincoln-snyder-457731282Read more about their company here: http...2025-01-2837 min
Think Like an OwnerAnand Sanwal - Developing Insurgent CEO Instincts - Ep.230Ep.230: Alex (@aebridgeman) is joined by Anand Sanwal (@anandsanwal). My guest today is Anand Sanwal, founder and former CEO of CB Insights, which provides data and intelligence on private markets, companies, and investors. Anand recently hired a new CEO for CB Insights and stepped into a chairman role. Anand ran the company for 14 years and developed a unique perspective on leading that I was really excited to learn more about. He’s a deep thinker, and if you liked recent episodes with Henry Schuck and Ayman Al-Abdullah, you’ll love this one too. 2024-07-021h 23
My First Million$100M Founder Reveals The Secret To Making Data ProfitableEpisode 595: Anand Sanwal ( https://x.com/asanwal ) joins Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) to reveal his playbook for building an insanely profitable data business. —Show Notes:(0:00) Anand’s data arbitrage playbook(9:51) Starting weird as Chubby Brain(12:03) Don't run 100mph in the wrong direction(14:53) Edge, Collection, and Opportunity(19:24) IDEA: High-end Glassdoor(27:00) IDEA: C-Suite Head Hunting Service(28:57) IDEA: HomeOptions for Founder Exits(32:17) Anand's School of Entrepreneuring(36:03) Learn how to think, not what...2024-06-111h 17
"World of DaaS"CB Insights Founder Anand Sanwal - Data Business & AIAnand Sanwal is the founder of CB Insights, a business analytics platform and global database of intel on technology companies. Anand was CEO of CB Insights for 14 years and recently stepped into the role of executive chairman. In this episode, Auren and Anand discuss: Tech and venture capital narratives vs dataAI integration and workflowsFuture of data businessesCEO transitions at 1 to N companiesWorld of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit worldofdaas.buzzsprout.com, and follow us @WorldOfDaaS. You can find Auren Hoffman on X at...2024-05-2151 min
9 to 5 Wealth PodcastHow Anand Sanwal bootstrapped CB Insights to $800M with these key strategies | Ep 3Watch the video on YouTube: https://www.youtube.com/watch?v=XbNudAPwNqcOn this episode of the 9 to 5 Wealth podcast, we do a business deep dive into the proprietary data company CB Insights. Cofounded by CEO Anand Sanwal, he managed to grow the company to an $800 million valuation with $80 million annual recurring revenue. We also discussed his business model in the era of AI and the unique aspects that set his product apart from the competition.Give our cool rundown on the business a read: https://open.substack.com/pub/925wealth/p/cb-insights-the-800m-crystal-ball?r=2...2023-11-061h 07My First MillionMetaverse IRL, Bollywood Protein Powder & AI Gadgets That SuckEpisode 507: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk about Mark Zuckerberg’s sweet revenge on his haters, the inevitability of wearables, and how to cash in on India’s biggest untapped resource: fitness influencers. Want to see more MFM? Subscribe to our YouTube channel here.Want MFM Merch? Check out our store here.Want to see the best clips from MFM? Subscribe to our clips channel here.—Check Out Sam's Stuff:• Hampton - https://www.joinhampton.com/• Ide...2023-10-1351 min
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data AcquisitionE9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB InsightsErik Torenberg sits down with Anand Sanwal, CEO of CB Insights. Over 900,000 people turn to CB Insights for the insights they share in their newsletter. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.In this conversation, Anand and Erik discuss data collection, scaling across different technology markets, media and data businesses, and more.Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co-RECOMMENDED...2023-08-0252 min
Freeman Means Business' Wonder Women in Business PodcastWonder Woman in Business, Kathleen HiltonCurious, resilient and humor-forward professional services marketing executive and proven revenue generator. I am a 30+ year Big Law marketing veteran (hence the humor-forward attribute) focused on outcomes driving increased customer loyalty and revenue. I guide and coach lawyers to build and sustain authentic relationships. Internal and external clients value my ability to scope the full customer experience, from the front-end sales process to ongoing service. My portfolio spans account management, industry sector marketing, sales coaching, DEIB, ESG, designing thinking and brand. A few favorite resources: You’re Not Listening: What You’re Missing and Why It Matters; Strategy and the...2023-06-2254 min
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyAnand Sanwal: What Software Buyers REALLY Think About Their VendorsAnand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone:
lessons from growing the CB Insights newsletter to nearly a million subscribers
"human-in-the-loop" as a differentiator, and whether or not AI poses a risk to this
CB Insights's new product, Yardstiq, and how it delivers quant & qual data for a market landscape
how competitive intel should change as an organization grows and matures
why "all-in-one" platforms ha...2023-06-1836 min
Noah Kagan PresentsAI Markets & Business Valuations (w/ Anand Sanwal of CB Insights)In today’s episode, I talk to Anand Sanwal of the market research company, CB Insights. Anand bootstrapped CB Insights for 6 years… And now it’s worth over $100 million dollars!!! He’s a really impressive guy and knows a thing or two about growing a company. This episode also goes into the current state of the startup market, the importance of defining the right priorities for your business, and why every business SHOULDN’T appeal to every customer. Check out Anand Sanwal on Twitter at @asanwal. If you’ve ever wanted to le...2023-05-2551 minMy First MillionData-Based Businesses, Executive Briefings, and Spotting Scams with Anand SanwalEpisode 413: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk with Anand Sanwal (@asanwal), CEO and co-founder of CB Insights, about how Anand built his companies, the importance of data, small business niches that are growing, and much more.Want to see more MFM? Subscribe to the MFM YouTube channel here.-----Links:* RebelGirls* USNews Best Colleges* McCormick Corporation* Anand's Twitter* CB Insights* How To Manage And Sell A Company In An Industry And A Country You Don’t Know* Do...2023-01-311h 09My First MillionThe Guy Mafia, Agency Affiliates, Mini Katanas, and MoreEpisode 404: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) binge on business ideas in this episode. They discuss becoming the next member of the Twitter Guy Mafia to going through Anand Sanwal's treasure trove of ideas - the good and the bad, plus much more.Want to see more MFM? Subscribe to the MFM YouTube channel here.-----Links:* Anand Sanwal* Yardstiq* Guy Dealership* Luxury Watch Guy* Franchise Wolf* Mobile Home Park Guy* Mini Katana* Isaac of Mini...2023-01-0558 min
How to Win podcast with Peep LajaDeveloping a distinctive marketing tone with CB Insights' Anand SanwalKey Points:How CB Insights got its start (01:13)Anand explains when he realized the target market for CB Insights had shifted (03:33)My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)Anand explains CB Insights' unique approach to content marketing (07:00)I discuss the need for more creativity and more hard work in marketing (09:40)Anand describes the competitive landscape CB Insights in playing in (10:30)Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)I explain how excellence and mediocrity are both...2022-05-3032 min
The Rebooting ShowPublishing as a sales toolQuick request: Please take this 10-question audience survey that will help me better understand the makeup of The Rebooting’s readership in order to grow it as a sustainable business. I’ve already gotten many useful insights from the first wave of responses. Thanks to all who took the time.This week, I spoke to Anand Sanwal, CEO of CB Insights, about how it uses its popular email newsletter as a customer acquisition tool for a software business. Also: Where Quartz went astray and how access is a subscriptions driver.More companies than...2022-05-0341 min
Wharton FinTech PodcastM&A Special - CB Insights buys Blockdata with Founders Anand Sanwal and Jonathan KnegtelIn this Wharton Fintech exclusive, Ryan Zauk went behind the scenes with CB Insights’ Anand Sanwal and Blockdata’s Jonathan Knegtel to discuss their recent transaction.
The three of them walk through the details of the acquisition, the current state of global blockchain, and the cold email Jonathan sent that kicked off this entire deal.
What was the email that caught Anand’s eye amongst a sea of inbounds? You can view it on our LinkedIn, Twitter, Instagram, and Medium - just search Wharton FinTech or Ryan Zauk.
Anand & Jonathan strike a perfect balance with Anand's macro view of corporate blockc...2020-11-1832 min
JOY 要播｜用生活的方式，說經營的事#24 回歸行銷的基本：善意與人性24 回歸行銷的基本：善意與人性
分享者： Steve Wu講師
以下是個真實發生的故事：2019年12月31日跨年夜，一對來自美國紐約市的夫妻帶著兩名年幼的子女到加拿大蒙特婁度假。然而破壞休假心情的鳥事發生了。首先，原本預訂好的餐廳出了狀況，無法接受這一家人在那裏用餐。還好科技昌明的現代，透過訂位App OpenTable，這家人的晚餐有了著落；訂好了一家名為「Alex H」餐廳晚上9:00的位子，爸爸開開心心的再透過Uber的App訂了交通工具準備搭車前往。
車子抵達後，司機看到有位四歲的小朋友。由於車上沒有兒童安全座椅，該司機表示無法提供載客服務。原本不以為意的父親就讓Uber車離開，想說再叫就有了。可是沒想到之後連續叫了三台都發生同樣的狀況。眼看著時間趕不及準時抵達，又累又餓的一家人決定就在附近找家麥當勞填飽肚子，準備帶著一肚子鳥氣結束這天的旅程。
爸爸拿起電話打到餐廳告知這個狀況，並為自己這麼晚才臨時取消的行為向對方致歉，對方也給予非常善意的回應，並同意取消訂位。這失望、飢餓、且疲憊的一家人起身走回旅館，並打算在回程中的一家麥當勞打發晚餐。此時爸爸突然收到了一則簡訊：
「嗨，我是『Alex H』的愛德華。我們稍早有通過電話，你打電話來告訴我們因為Uber的問題沒辦法來我們餐廳用餐。如果你在旅館/Airbnb的話，我可以親自送餐過去給你。不管怎樣我都祝福你們有一個很棒的新年假期；也謝謝你們願意選擇我們家餐廳。」
爸爸驚訝的看著簡訊：「這個人是誰啊？沒有人會這樣做的啊，更何況是在跨年夜！」他回了簡訊謝謝對方的好意，並表示不想因為自己的問題造成對方的不便；不過對方也堅持這不會對他造成困擾。幾封簡訊的往返，這位好奇的父親問到：
「愛德華，你的提議真的代表非常大的善意。小孩子們走了一公里已經累了，得很快餵他們吃點東西。我們很喜歡蒙特婁，下次回來時一定去造訪你的餐廳。屆時我希望能親自見到你。你做出超乎尋常的舉動，請問你是老闆嗎？」
愛德華回覆：
「這真的沒關係。我很同情你們的處境，而且完全了解你們得趕快找到東西吃。幸好你們在的地點很方便。我很高興你喜歡這裡，有機會服務你的話我們會很榮幸。餐廳是我和我姊姊開的。從你電話的區碼我想你是紐約客，我也很喜歡紐約。我姊姊住在那裏，我常去找她。我到紐約時紐約人都對我很友善，所以有機會幫助紐約人我也很開心。」
這位感動的父親是知名高科技投資研究機構CB Insights的創辦人和執行長Anand Sanwal。他將這段美好的邂逅用email傳給數以萬計CB Insights的訂閱客戶，並在信件結束前大大推薦所有到蒙特婁的旅客務必去Alex H餐廳用餐，而且要點大餐跟給很多的小費。你看，這是多麼有效、而且價值連城的行銷宣傳！
隨著科技與社會的進步與演變，行銷理論、手法、甚至花招可謂層出不窮；從行銷1.0、2.0、3.0、到4.0，不僅令人眼花撩亂，而且想追都追不上。但是Anand Sanwal分享的這個親身經歷，正說明了一個行銷的基本：善意與人性。從善意與人性出發，會得到超乎想像的效果。脫離了善意與人性，再炫的行銷手法最終也可能只會是曇花一現，無法持續。
有了這個善意與人性的基礎，我認為愛德華接著做到了以下幾個關鍵成功要點：
對客戶狀況設身處地的理解：愛德華知道客戶是一家人出遊且帶著兩個小孩，遇到這樣的狀況想必一定很嘔且很不開心。這點同理心已經讓客戶感受到對方的溫暖。
負起更大的責任：愛德華不只接受訂位取消並願意承受損失，更進一步表示願意將餐點親自送到客戶的旅館讓他們一家人仍可以享受美好的晚餐。誠如Anand Sanwal所說，沒有人會這樣做，畢竟這不是愛德華的責任。可是他卻願意負起更大的責任只為讓客戶開心，這讓客戶驚訝並讚嘆不已。
找到與客戶的共通點拉近彼此的距離：愛德華從客戶的電話區碼發現對方來自紐約市，並主動詢問且分享自己與紐約市的關係以及對紐約人的好感，甚至以幫助紐約人來回報自己在紐約時所受到紐約人的善意對待。這下子立刻拉近了與這個陌生異鄉客人的距離，得到了對方極大的親和力。
所以不管行銷理論手法多麼日新月異、與時俱進，我認為永遠脫離不了這兩個最基本的重點：善意與人性。畢竟任何的商品與服務，檢視其成功與否最重要的因素，就在於它們能如何藉由解決使用者的問題，最終提升整體狀況的程度。行銷的作用，就是用最適當的方式，傳遞這個好消息。所謂「好事傳千里」，或是英語的「Good words travel far」不正是這個概念嗎？而這個好事或good words，說穿了就是善意與人性。所以在不斷專研與提升最前沿行銷策略的同時，也別忘了必須回歸行銷的基本。
--
Hosting provided by SoundOn 2020-01-1607 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Buffer's Joel Gascoigne on The Moment The Founder Is No Longer The Boss, The Questions Founders Must Ask Their VCs and Why We Need A Spectrum of Different Financing Mechanisms Other Than VCJoel Gascoigne is the Co-Founder & CEO @ Buffer, the social media management tool that makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. They had raised both seed and Series A rounds but last summer, spent $3.3m to buy out the majority of their Series A investors, making them much more independent. Joel now runs Buffer as a profitable business with $2m in profit in 2017 and $3m in 2018. Before co-founding Buffer, Joel co-founded OnePage and StartupMill and was a web developer in the UK. In Today’s Ep...2019-03-2932 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: CB Insights' Anand Sanwal on The Most Dangerous Myth Some Investors Have Promoted, Why Most B2B Content Is Crap and How To Make It Successful & Why Predigree Is Overrated and The Right Way To Scale TeamsAnand Sanwal is the Founder & CEO @ CB Insights, the tech market intelligence platform that ingests massive datasets, to answer complex questions and predict future trends. CB is the 9th best place to work in the US according to GlassDoor and one of the fastest growing SaaS companies in the US. To date, CB Insights has raised over $11m in VC funding, a topic Anand discusses at length in our episode today! Prior to founding CB, Anand held numerous roles at American Express including running a $50m Innovation Fund and managing the company's discretionary investment spend ($4-5Bn p.a.). Bef...2018-12-0734 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business LoansInvestor Stories 67: Why I Invested (Nof, Wilkins, Sanwal)On this special segment of The Full Ratchet, the following investors are featured: Jordan Nof Pete Wilkins Anand Sanwal Each investor highlights a situation where they decided to invest in a startup and why they said yes. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-09-0113 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business LoansInvestor Stories 67: Why I Invested (Nof, Wilkins, Sanwal)On this special segment of The Full Ratchet, the following investors are featured: Jordan Nof Pete Wilkins Anand Sanwal Each investor highlights a situation where they decided to invest in a startup and why they said yes. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-09-0113 min
The Full Ratchet (TFR): Venture Capital and Startup Investing DemystifiedInvestor Stories 67: Why I Invested (Nof, Wilkins, Sanwal)On this special segment of The Full Ratchet, the following investors are featured: Jordan Nof Pete Wilkins Anand Sanwal Each investor highlights a situation where they decided to invest in a startup and why they said yes. To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-09-0111 min
Leveling Up with Eric SiuGE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single...2017-08-0536 min
Leveling Up with Eric SiuGE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single...2017-08-0536 min
Rise FinTech PodcastAnand Sanwal of CB Insights talks Data and GrowthMid-economic crisis did not strike many as the time to start a company, but after years of running Amex’s innovation fund, Anand Sanwal and his co-founders were ready to strike out on their own. Initially funded by National Science Foundation grants, they built CB Insights into one of the most trusted resources for research and data on emerging technologies and companies across the globe. Listen to hear his thoughts on quarterly reporting, data-driven vs. decibel-driven decision making, and how banks are already beginning to unbundle.2017-04-1230 minThe Full Ratchet (TFR): Venture Capital and Startup Investing Demystified126. Cram Session, Episodes 67-72 (Nick Moran)Welcome back to TFR for another Cram Session. In these special releases, we have aggregated the takeaways and tips from previous episodes. In this installment, we will be recapping the following episodes: 67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal) 68. The Bloomberg for Private Companies, Part 2... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-02-1027 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans126. Cram Session, Episodes 67-72 (Nick Moran)Welcome back to TFR for another Cram Session. In these special releases, we have aggregated the takeaways and tips from previous episodes. In this installment, we will be recapping the following episodes: 67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal) 68. The Bloomberg for Private Companies, Part 2... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-02-1029 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans126. Cram Session, Episodes 67-72 (Nick Moran)Welcome back to TFR for another Cram Session. In these special releases, we have aggregated the takeaways and tips from previous episodes. In this installment, we will be recapping the following episodes: 67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal) 68. The Bloomberg for Private Companies, Part 2... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2017-02-1029 min
Best Of Tech & StartupsMixergy: Anand Sanwal on building CB Insights without VC fundingMixergy: Anand Sanwal on building CB Insights without VC funding by Best Of Tech & Startups2016-11-151h 14
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans68. The Bloomberg for Private Companies, Part 2 (Anand Sanwal)Today we cover Part 2 of The Bloomberg for Private Companies with Anand Sanwal of CB Insights. In this segment we address: We hear people say that they invest in marketplaces, education, drones, healthcare, IoT, SaaS, machine learning, etc… all in the same breath. Some classify them as sectors, others... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0825 minThe Full Ratchet (TFR): Venture Capital and Startup Investing Demystified68. The Bloomberg for Private Companies, Part 2 (Anand Sanwal)Today we cover Part 2 of The Bloomberg for Private Companies with Anand Sanwal of CB Insights. In this segment we address: We hear people say that they invest in marketplaces, education, drones, healthcare, IoT, SaaS, machine learning, etc… all in the same breath. Some classify them as sectors, others... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0823 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans68. The Bloomberg for Private Companies, Part 2 (Anand Sanwal)Today we cover Part 2 of The Bloomberg for Private Companies with Anand Sanwal of CB Insights. In this segment we address: We hear people say that they invest in marketplaces, education, drones, healthcare, IoT, SaaS, machine learning, etc… all in the same breath. Some classify them as sectors, others... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0825 minThe Full Ratchet (TFR): Venture Capital and Startup Investing Demystified67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal)Anand Sanwal of CB Insights joins Nick to cover The Bloomberg for Startups, Part 1. We will address questions including: Can you walk us through your background and how you became involved in venture and the startup ecosystem? What were the key issues you experienced in analyzing data about private companies... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0821 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal)Anand Sanwal of CB Insights joins Nick to cover The Bloomberg for Startups, Part 1. We will address questions including: Can you walk us through your background and how you became involved in venture and the startup ecosystem? What were the key issues you experienced in analyzing data about private companies... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0823 min
The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans67. The Bloomberg for Private Companies, Part 1 (Anand Sanwal)Anand Sanwal of CB Insights joins Nick to cover The Bloomberg for Startups, Part 1. We will address questions including: Can you walk us through your background and how you became involved in venture and the startup ecosystem? What were the key issues you experienced in analyzing data about private companies... To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.2016-02-0823 min
California Tech Council PodcastsAnand Sanwal of CB InsightsAnand Sanwal of CB Insights goes Inside the Founder's Studio with CTC to discuss their 2016 Tech IPO Pipeline report, its predictions for venture-backed companies rising to the top, the investors that propelled them, sectors that surprised, and much more.2016-01-0500 min