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Anastasia Vorotnikova

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ParticularParticularEp #10 - Amanda Baker - The importance of storytellingWhat if you had the power to shape not just your brand's narrative, but also your personal relationships using nothing but the power of storytelling? Imagine having a clear and powerful methodology that helps you break down your brand's narrative, or your own life story, into five distinct steps - the origin, empathy, purpose, product, and vision stories. Buckle up as we navigate these waters with Amanda Baker, a seasoned story strategist, creative entrepreneur, and the brilliant mind behind the Five Stories Methodology.In this insightful discussion, we delve deeper into Amanda's unique method that has...2023-08-041h 42ParticularParticularEp #9 - Diana Costantini - Creativity outside of workAre you curious about the intersection of art and business, and how to maintain your creative spark in a corporate role? Our guest, Diana Costantini, the Head of Creative at the Australian Broadcasting Corporation (ABC), offers compelling insights into merging creativity with corporate responsibilities.Despite leaving school at 15 and growing up in a small town with limited creative outlets, Diana shares her journey into the creative field, her passion for media, branding and campaign work, and how she carved out space for her own artistry in a corporate world.Throughout the episode, we unpa...2023-07-271h 04ParticularParticularEp #8 - Ben Burgess - Data-driven creativityEver wonder how creativity thrives in the data-driven world of Direct to Consumer (D2C) e-commerce? Well, we sat down with Ben, founder and creative director of Eleven, a trailblazing e-commerce agency, to address just that. Ben illuminates the workings of D2C and the remarkable role creativity plays in fuelling results. He points out techniques to bolster conversions and lead generation and guides us through the nuances of Shopify — an essential platform for online selling and drop shipping.Unsurprisingly, data is a prominent thread throughout this conversation. Ben brings to light how the e-commerce industry is...2023-07-191h 10ParticularParticularEp #7 - Nick Howard - Creative blockIn this episode of Particular, we sit down with Nick Howard, a creative at Wieden+Kennedy, to discuss the creative block and how to overcome it. Our conversation covers a range of subjects, including the challenges of comparison culture and the importance of maintaining perspective.Nick shares his experiences and insights into the creative process, offering advice and guidance to listeners who may be struggling with their own creative endeavours. He emphasises the importance of taking risks, learning from failure, and the value of collaboration and building strong relationships with clients.We hope you...2023-06-191h 02ParticularParticularEp #6 - Mike Tinnion - Creative leadershipJoin us for a new episode of Particular as we sit down with Mike Tinnion, the Head of Creative at Krispy Kreme UK & IRE, for an enlightening discussion. In this episode, we delve into the journey of realising your passion for creativity and how it can lead to becoming a leader in a creative team. Mike shares his personal experiences and offers valuable insights on the transformational process. We also explore the intricacies of organising the creative process and the strategies employed by Mike to nurture innovation and maximise productivity within his team. Get ready for an inspiring conversation...2023-05-171h 02ParticularParticularEp #5 - Rasmus Smith Bech - Is AI targeting creativity?On this episode of Particular, we are joined by Rasmus Smith Bech, the Executive Creative Director at BBC Creative, to explore the impact of AI on creativity and content creation. As a creative leader in the industry, Rasmus shares his experiences and insights on how AI is changing the creative process and pushing the boundaries of what's possible.He also discusses recent projects that BBC has undertaken and how they fit into the modern-day agenda. If you're interested in exploring the world of creativity and innovation and learning more about the ways in which AI is...2023-05-1154 minParticularParticularEp #4 - Finsbury Park Panthers - Advocating for Inclusivity in RugbyI'll start by saying that I don't know much about rugby. However, that didn't stop me from trying it out a little bit. Rugby is a sport that emphasises the importance of community, where players work together to achieve a common goal. In this episode, I welcome the founding members of the Finsbury Park Panthers, a rugby team composed of trans and non-binary players who have a shared passion for the sport. They share their unique experiences playing rugby and how they have been able to overcome obstacles to become successful players. The club's mission is to create a...2023-03-1453 minParticularParticularEp #3 - Misha Zakharov - Cinema ActivismIn this episode of our podcast, we sit down with film critic Misha Zakharov to discuss his unique journey growing up as an openly LGBTQI+ person in Russia, his passion for cinema, and how he has used film as a form of protest. Misha shares his experiences studying cinema and the impact it has had on his perspective, as well as the challenges he faced as a member of the LGBTQI+ community in Russia. He also delves into the process of showcasing prohibited films and the impact it has had on raising awareness and sparking change.Links:2023-01-271h 15ParticularParticularEp #2 - Alena Zavarzina - Not So Fresh Start: Handling Crises In Life And WorkIn this episode of Particular, I sit down with my best friend and special guest, Alena Zavarzina. Alena is a professional snowboarder, an Olympic bronze medalist, a world champion, and a professional graphic designer. We discuss the challenges and opportunities of beginning a new career, relocating to a different country, and creating art without a national identity in the context of the ongoing conflict in Ukraine. The conversation is personal and thought-provoking as we share our own stories and reflections on the topic. We also talk about the repercussions of the doping scandal for all Russian athletes and how...2023-01-1250 minParticularParticularEp #1 - Jack Dodd - OCD: Living with intrusive thoughts“Oh, I’m a little bit OCD myself”. That’s the worst phrase people who struggle with OCD in their everyday life hear on an everyday basis. But what is OCD and how is it living with it? I’ve invited Jack Dodd, a Mental Health Advocate and a Partnerships Manager at PinkNews, to talk about his journey and share his knowledge of what experience it is. We share some personal insights, destroy stereotypes, and have a very personal intimate conversation 🫂Links:Jack’s LinkedInFind an IAPT near youPodcast:2022-11-3051 min