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Anders Kopp Jensen
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The Persuaders podcast
The Public Affairs Manager Survey 2025
The Public Affairs Manager Survey 2025 The Public Affairs Manager Survey is a new yearly survey, which includes new data, insights and perspectives on the state of Public Affairs in Europe. 93 Public Affairs professionals from 27 countries in the EU has been interviewed for the survey by Anders Kopp. So in this episode co-host Sosun Sendi, Public Affairs Director at Ulobby, interviews Anders about the findings of the Public Affairs Manager Survey 2025, including: Where is the Public Affairs function typically based? How is the relationship between Communication & Public Affairs? The bigges...
2024-11-20
37 min
The Persuaders podcast
Associate Professor Peter Aagaard - AI and Public Affairs, beyond the hype
New episode of the Persuaders Podcast is out! The only podcast only about Public Affairs... This time we dive into one of the hottest and most hyped trends in our field: AI and lobbyism. My guest is Peter Aagaard, Associate Professor at the Department of Social Sciences and Business at Roskilde University in Denmark. Peter has recently published an essay called "Digital lobbying 2.0," about AI and lobbyism, as a part of the Danish Democracy and Power Study. In the epis...
2024-10-21
26 min
The Persuaders podcast
Stefan Pinter - Delivering value and building a Public Affairs function from scratch
This time we talk about some of the biggest and hardest challenges in Public Affairs today: Delivering value and building a Public Affairs function from scratch! To help me cover these enourmous challenges in Public Affairs, I am joined by Stefan Pinter, Head of Public Policy EMEA at Suzano - the largest pulp manufacturer in the world as well as one of the largest paper producers in Latin America. Stefan has first hand experience on this topic as well as impressive merits from working with Public Affairs in difficult industries filled with...
2024-05-13
42 min
The Persuaders podcast
Thea Utoft - How do you become one of Brussels most influential people?
New episode of the Persuaders Podcast! Episode 2 of season 4. In this episode we talk to Thea Utoft, who is a Senior Managing Director at FTI Consulting in Brussels. She leads Financial Services Public Affairs across EMEA for FTI Consulting. In 2023 Thea was recognized as one of the 40 top influencers in Brussels by Politico. So how do you become a "super lobbyist"? What skills or mindset do you need? In the first half of this episode we get Theas views on these questions, and we learn more about her way to becoming one of the most influential people in Brussels. In the second...
2024-02-28
30 min
The Persuaders podcast
Trends in Public Affairs in 2024 - with Anders Kopp Jensen
The Persuaders Podcast is back with season 4 - with more insights from the world of Public Affairs! We have entered a new year and traditionally we kick off the year with an episode about trends in Public Affairs. This year is no exception! So in this first episode of 2024, Sosun Sendi, Public Affairs Director at Ulobby, takes on the role as a guest host of the podcast, as she quizzes the normal host, Anders Kopp, about the trends in Public Affairs for 2024. In the conversation, Anders points to three trends in Public Affairs in 2024: #1 - Recession - or the fear of reces...
2024-01-16
25 min
The Persuaders podcast
Maria Teresa Scardigli, Managing Director, Kellen Europe - A new reality for trade associations?
Episode 3, season 3 of the Persuaders Podcast - with Maria Teresa Scardigli, Managing Director, Kellen Europe. Maria has more than 20 years of experience in European Public Affairs, advocacy, and management of trade associations. From Brussels she heads Kellen on a European level and manages a team of about 40 professionals serving +30 trade associations. In the episode I talk to Maria about a new trend influencing the world of Public Affairs: More companies join forces and establish their own interest or trade association. This development can be seen as a reaction to the increasing complexity in the policy arena and the need for more...
2023-08-21
32 min
The Persuaders podcast
Assistant Professor Wiebke Junk - Is There a First Mover Advantage in Lobbying?
Episode 2, season 3 of the Persuaders Podcast - with Assistant Professor Wiebke Junk. This time we talk to Wiebke Junk, who is an Assistant Professor at the University of Copenhagen. The starting point for our conversation in this episode is Wiebke's paper from 2022 "Is There a First Mover Advantage in Lobbying? A Comparative Analysis of How the Timing of Mobilization Affects the Influence of Interest Groups in 10 Polities", co-authored with Michele Crepaz and Marcel Harnegraaff. Among other things we cover: - The effect of timing in lobbying - Who can benefit from early lobbying...
2023-04-18
29 min
The Persuaders podcast
Trends in Public Affairs in 2023 - with Anders Kopp Jensen
The Persuaders podcast is back with season 3! We kick off this third season with a special episode about trends in Public Affairs in 2023. At the beginning of each year Anders Kopp Jensen shares his thoughts about trends in Public Affairs, exclusively on the podcast. Again this year, Ulobby Public Affairs Director, Sosun Sendi, takes on the role as guest host for this special episode and interviews Anders about what will happen in Public Affairs in 2023. In the episode Anders answers: Why he thinks PA pros are often underperforming, and what they can do to ge...
2023-01-30
27 min
The Persuaders podcast
Assistant Professor Ellis Aizenberg - Drivers of corporate lobbying
This time we talk to Ellis Aizenberg, Assistant Professor at the Faculty Governance and Global Affairs at the University of Leiden (time of recording Ellis was working at Aarhus University in Denmark). Ellis conducts her research in relation to interest representation, lobbying and perceived legitimacy. We talk to Ellis about her recent article in Governance called “Conflict and salience as drivers of corporate lobbying? An elite survey experiment" In the episode we cover: - How conflict can motivate companies to lobby alone instead of together with a business organization - Differe...
2022-12-19
23 min
The Persuaders podcast
PhD Alan Hardacre - the internal side of Public Affairs
This time Alan Hardacre swings by the studio and shares his perspectives on the state of Public Affairs as well as the importance of the internal side of Public Affairs. Alan has a PhD in international relations from the Loughborough University. Alan has many years of experience both in public administration as well as on the corporate side. He has been practising, teaching and writing on advocacy and Public Affairs for over 20 years. Among other publications, Alan has authored the book “How the EU Institutions Work and... How to Work with the EU Institutions”. ...
2022-11-23
30 min
The Persuaders podcast
PhD Marko Kovic - Digital Astroturfing
In this episode 4 in season 2 of the Persuaders Podcast we talk to Marko Kovic. Marko has a PhD in communication and media studies from the University of Zurich. He is now a researcher, author and podcaster. Marko co-authored the paper "Digital astroturfing in politics: Definition, typology, and countermeasures", which is the basis of our conversation. In the episode we cover: - What is digital astroturfing - How common is this phenomenon - How is it performed - by governments, IO's and corporations - What it do...
2022-09-21
33 min
The Persuaders podcast
Mark Dober - Dober Partners & Best in Brussels
In this episode I talk to Mark Dober, Managing Director of Dober Partners and also the man behind Best in Brussels. The Public Affairs job market is on fire at the moment. The demand for skilled Public Affairs pros is by far exceeding the supply. The COVID-19 pandemic has played a big role as a catalyst for this, but also as Public Affairs is no longer just considered a defensive discipline - it has become a business enabler. Mark unfolds these new tendencies and also talks about which skills are in demand currently. He also spills the beans on what he is cu...
2022-08-10
27 min
The Persuaders podcast
PhD Maiken Røed - When do political parties listen to interest groups?
Episode 2, season 2 of the Persuaders Podcast - with PhD Maiken Røed. This time we talk to Maiken Røed, who recently defended her PhD thesis, at the department of political science at Lund University. In her research Maiken primarily focuses on interest groups, political parties as well as the EU. In this episode we discuss when political parties listen to interest groups - in the light of Maikens recent paper “When do political parties listen to interest groups?” - published in January 2022. In our discussion Maiken - among other questions - answers: - Which type of...
2022-04-06
29 min
The Persuaders podcast
Trends in Public Affairs 2022 - Anders Kopp Jensen
The Persuaders podcast is back with season 2! We kick of this second season with a special episode about trends in Public Affairs. At the beginning of each year Anders Kopp Jensen shares his thoughts about trends in Public Affairs, but this year he shares them on the podcast. Ulobby Public Affairs Director, Sosun Sendi, takes on the role of guest host for this episode and interview Anders about: Why he believes the way the Public Affairs function is structured can be more important than hiring "hot names" for the PA team Why understanding the environment that the organization is i...
2022-02-09
35 min
The Persuaders podcast
Sara Carrer
The last 2021-episode of the Persuaders podcast is now out! My guest on this episode is Sara Carrer. Sara has an impressive career with more than 13 years of experience from the consultancy side before joining the UN World Food Program in 2021 as a Chief Political Officer. In this episode we discuss: - How you handle the switch from the consultancy side to working for the biggest humanitarian organization in the world - How Sara is driven by purpose and how the pandemic and an educational course about happiness and fulfillment influenced Sara to think about her own l...
2021-12-27
34 min
The Persuaders podcast
Too Good To Go - Christophe Diercxsens
In the 10. episode of the Persuaders podcast my guest is Christophe Diercxsens who works for Too Good To Go as a Global Public Affairs Manager. Christophe has 10 years experience from the consultancy side before joining Too Good To Go in 2019. In this episode we discuss: - How you handle the switch from the consultancy side to working in-house, including the differences, challenges and pressure. - How Too Good To Go wants to create a paradigm shift to address food waste - and how you actually approach that from Public Affairs perspective. - How y...
2021-12-08
28 min
The Persuaders podcast
Goodyear - Troy Scully
My guest on this episode is Troy Scully. Troy is an American living in Brussels and has worked in different senior communication and marketing roles at Lockheed Martin for more than a decade before joining Goodyear in 2016, first as a communications director and now Vice President for Communications & Public Affairs in the EMEA region. In this episode we had a great conversation about many aspects of Public Affairs, but in particular we wanted to discuss the organizational aspects of Public Affairs. During our conversation we discuss: - The placement of the PA function - h...
2021-11-02
32 min
The Persuaders podcast
Ernst & Young - Andrew Hobbs
This time we are joined by Andrew Hobbs, Partner & Public Policy Leader at Ernst & Young for Europe, Middle East, India and Africa. And this episode we talk about stakeholder capitalism. Stakeholder capitalism is not a new term, but the term is evolving and is in some ways also being re-defined. As we discuss in this episode, stakeholder capitalism includes focus on creating long-term value not only for shareholders but also for customers, suppliers, employees, communities etc. We talk about why this is important and maybe even necessary to avoid or minimize the damages if you get into trou...
2021-08-30
32 min
The Persuaders podcast
Mavence - Anna Koj
In this episode I had the pleasure of talking to Anna Koj, Managing Director for Mavence in Brussels. Mavence is an international recruitment firm at the crossroads of Public Affairs and people management. In this episode we get the headhunters perspective on the state of Public Affairs and how 1) the demand for PA pros is increasing and many are currently being approached, especially from consultancies, 2) due to COVID-19 some PA pros in Brussels have moved back to their home countries and now want to stay there, 3) COVID-19 has changed some of the skills in demand - maybe f...
2021-07-27
29 min
The Persuaders podcast
Eurelectric - Kristian Ruby
The sixth episode of the Persuaders podcast is now out! This time I had the pleasure of talking to Kristian Ruby, secretary general for Eurelectric. Kristian has a background from journalism, he has worked as a speechwriter, as an assistant to former commissioner for climate action, Connie Hedegaard, he has worked as a public affairs advisor and as chief policy officer for windeurope - and is now the secretary general for Eurelectric. Eurelectric represent 3500 companies in the value chain of electricity, and in this episode, Kristian shares his views on: - H...
2021-06-29
29 min
The Persuaders podcast
Philip Morris - Yiannis Korkovelos
In the fifth episode of the Persuaders podcast we fly to Brussels and talk to Yiannis Korkovelos, EU Government Affairs Manager at Philip Morris. Yiannis is a seasoned PA pro with experience from Singapore, Paris, London and Brussels. In this episode Yiannis shares some perspectives from his own world: how PMI is going through massive changes as they are working towards a smoke-free world and why and how they are working with ESG and sustainability. Yiannis also shares some insights on working in an - for some - controversial area, the increased expectations from stakeholders which come with the turf, and...
2021-05-26
30 min
The Persuaders podcast
Professor Anne Rasmussen
The fourth episode of the Persuaders podcast is out! This time we jump into the world of academia and talk to Anne Rasmussen, professor at the Department of Political Science, University of Copenhagen. We discuss the revolving doors phenomenon in Public Affairs: politicians and civil servants moving into the private sector and we get Annes view on if this is a widespread problem. We talk about if interest groups / NGOs get any advantages by hiring former commissioners or top civil servants. And we get an interesting answer to whether they are recruited more from right-wing parties or left-wing. We als...
2021-04-27
30 min
The Persuaders podcast
World Nuclear Association - John Lindberg
The fourth episode of the Persuaders podcast is now available. This time my guest is John Lindberg, Public Affairs Manager at the World Nuclear Association. In this episode John shares his perspective about his shift from parliament to Public Affairs, how he is working to make the debate about nuclear energy more nuanced, but also how the organization and players in the industry can be more proactive and human. John also shares some insights on how they reacted when HBO launched the hit series Chernobyl.
2021-03-24
24 min
The Persuaders podcast
IKEA - Ann-Nina Finne
The guest this time is Ann-Nina Finne. Ann-Nina is a Global Public Affairs Leader at IKEA Group. In this episode Ann-Nina shares some great insights on how Public Affairs can work together with communications, learnings from the pandemic as well as perspectives on how Public Affairs can prove its value via strategic foresight and planning for the future. Ann-Nina also provides very concrete tips on how you can make Public Affairs more valuable in your organization, drawing from her background from journalism, communications, government administration and - of course - Public Affairs.
2021-02-23
30 min
The Persuaders podcast
VOI Technology - Kristian Agerbo
In the first episode of the Persuaders we are joined by Kristian Agerbo who is VP of Public Policy & Market Development at the scooter company VOI Technology. We talk about Kristians experiences from Uber, how PA can support business objectives, and how VOI works with regulators and politicians. Kristian even mentions how he has implemented SCRUM in the PA team!
2021-01-15
29 min
The Persuaders podcast
Introduction to The Persuaders Podcast
In this episode I outline some of the reasons behind starting a podcast about Public Affairs. The main driver was the challenges I learned from more than 500 conversations I have had the past 5 years with Public Affairs professionals across Europe.
2021-01-13
02 min
Grunden Media Podcast
# 151 – Pale Honey
Allt sedan skivdebuten 2014 har bandet Pale Honey varit ett av Göteborgs stora akter, både på den svenska och den internationella musikscenen. De har uppmärksammats av såväl Sunday Times som Iggy Pop, och höstens grymma skivsläpp Some Time, Alone har vi poppat frekvent på redaktionen! Gissa om vi blev glada när fick en finfin pratstund med två tredjedelar av bandet – trummisen Nelly Daltrey och basisten/gitarristen/producenten Anders Lagerfors! Intervjuar över en kopp te på Bengans gör Carl-Magnus Eriksson och Erik Jensen.Fotograf: Sayam S Chortip
2020-12-13
00 min
Grunden Media Podcast
# 151 – Pale Honey
Allt sedan skivdebuten 2014 har bandet Pale Honey varit ett av Göteborgs stora akter, både på den svenska och den internationella musikscenen. De har uppmärksammats av såväl Sunday Times som Iggy Pop, och höstens grymma skivsläpp Some Time, Alone har vi poppat frekvent på redaktionen! Gissa om vi blev glada när fick en finfin pratstund med två tredjedelar av bandet – trummisen Nelly Daltrey och basisten/gitarristen/producenten Anders Lagerfors! Intervjuar över en kopp te på Bengans gör Carl-Magnus Eriksson och Erik Jensen.Fotograf: Sayam S Chortip
2020-12-13
1h 07