Shows
That Doesn't Happen Every DayWhen The Police Try to Get You to Commit Crimes - The Story of Lola WestSend us a textWhat do you do when the people in charge of stopping crimes try to get you to commit them? In 1940's Cheyenne, Wyoming, police approached African American Business Owner, Lola West, and told her she needed to change what she was selling at her boarding house and cafe and give them some of the profits. What followed was a story of corruption, extortion, race, and one woman who fought against what she knew was wrong even at risk to her business and herself.Check out 100 Things To Do In Cheyenne Before...
2024-11-0410 min
That Doesn't Happen Every DayA Creepy & Odd Tour of My Own TownSend us a textFrom the skeleton of a teenaged girl, to a castle, to a railway shooting, I take you to all the odd little places in my own town where rumors have abounded and try to get to the bottom of them. Enjoy!100 Things To Do In Cheyenne Before You Die - Andi JaspersenHaunted Cheyenne - Jill PopeThe Slaying of CC BernardThe Execution of Paul "Perry" CarrollTom Horn's Execution & The Julian GallowsKeith Bellair's ShootingKeith Bellair's EscapeKnights of Pythias and...
2024-10-2319 min
The Tourism TeacherLooking Back on Season 1In this episode of The Tourism Teacher, Andi expresses gratitude to the listeners and reflects on season one of the podcast. She discusses the various topics and guests covered, including convention and meeting sales, advocacy, community integration and the role of tour operators. She also shares personal stories about how she's seen the podcast help individuals in their tourism careers.
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The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic.
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2023-09-1407 min
The Tourism TeacherDestination Boards of Directors with Bill GeistDestination consultant and podcaster Bill Geist joins Andi on today’s episode to give a rundown on the role of a board of directors in a destination. Tune in for a crash course on who makes up the board and advice on working with your board as a DMO.
Want us to cover a specific topic? Please fill out our form!
The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic.
To learn more about the Destination Marketing Podcast network and to li...
2023-09-0740 minThe Tourism TeacherWorking with Journalists with Jeff BogleWhat do DMOs need to know when working with travel writers/journalists? On today's episode of The Tourism Teacher, freelance writer Jeff Bogle talks to Andi about his experience as a travel writer. Tune in to see things from the journalist's perspective and get great advice on hosting travel writers in your DMO.
Want us to cover a specific topic? Please fill out our form!
The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic.
To learn more about the Destination Marketing...
2023-08-3151 minThe Tourism TeacherPR for Destinations with Ivie ParkerIn this episode of The Tourism Teacher, Andi sits down with Ivie Parker, a tourism PR expert and owner of Ivy Parker Consulting. They discuss everything a destination needs to know about PR including how to build relationships with agency partners and media outlets, as well as the importance of staying on top of the game when it comes to pop culture and media.
Want us to cover a specific topic? Please fill out our form!
The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced...
2023-08-2437 minThe Tourism TeacherBuilding and Nurturing Stakeholder Relationships with Tami ReistIn this week’s episode of The Tourism Teacher, Andi is joined by Tami Reist, president and CEO of the Alabama Mountain Lakes Tourist Association, to talk about what stakeholders are and why they are so important. They discuss the different types of stakeholders a destination may have including attractions, hotels, and even politicians. They dive into how each stakeholder might interact with a DMO, and what tourism professionals can do to ensure that their stakeholders understand the value of their organization.
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2023-08-1725 minThe Tourism TeacherQ&A with The Tourism TeacherOn today's episode of The Tourism Teacher, Andi answers a few questions about the tourism industry sent in by her colleagues at Relic. Tune in for insight on why many DMOs wouldn’t want to be confused with the city government, how a destination can minimize negative perceptions by their locals and the top 3 tips for new hires at a destination.
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The Tourism Teacher is a part...
2023-08-1024 minThe Tourism TeacherA Destinations International Annual Convention Recap with Adam StokerOn today’s episode of The Tourism Teacher, Andi takes a field trip to the Destinations International Annual Convention in Dallas, Texas. She is joined by returning guest Adam Stoker to talk about what they have learned at the conference so far. Adam talks about his experience at a CDME class, and why he has decided to take a look at his leadership style in a new way. They also discuss the power of networking and how a return to in-person events has had a profound impact on the industry.
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2023-07-2715 minThe Tourism TeacherSocial Media Mastery with Melea HamesIn this week’s episode of The Tourism Teacher, Andi is joined by Melea Hames, social media manager at Visit North Alabama, to talk about why maintaining a strong social media presence is so important for destinations. Melea talks about how social media has changed over the 13 years she has been in her role and covers some of the basics you need to know to get started. They also talk about her podcast, Unexpected Adventures in North Alabama, and how it has been a valuable tool in producing content and connecting with stakeholders. Whether you are a tourism professional, destination ma...
2023-07-2052 minThe Tourism TeacherRFPs with Jared PriceGet ready to learn about requests for proposals (RFPs) as Andi teams up with Jared Price (JP), the Director of Business Development at Relic in this episode of The Tourism Teacher. Andi and JP dive into the world of RFPs to discover why they hold immense value for destination organizations. Together, they navigate the intricacies of crafting a proposal, formulating compelling responses and selecting candidates. Whether it’s used for selecting a new agency of record or bidding out a big project, RFPs are a vital piece of every tourism office.
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2023-07-1350 minThe Tourism TeacherAdvocacy for Destinations with Domenic BravoIn this episode of The Tourism Teacher, Andi sits down with Domenic Bravo, President and CEO at Visit Cheyenne, for an insightful discussion on the vital role of advocacy in the tourism industry. They talk about what advocacy is and why it’s so important for DMOs to inform their stakeholders of the work they are doing. Domenic shares some fascinating examples of how Visit Cheyenne integrates advocacy into their advertising, meetings with civic leaders, and presentations to engage and educate the community.
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2023-07-0636 minThe Tourism TeacherTypes of Tour Operators with Ryan HauckIn this episode of The Tourism Teacher, Andi sits down with Ryan Hauck, executive director at Cody Yellowstone and expert on tours and group travel. Ryan and Andi walk through the difference between a tour operator and a travel agent and discuss some of the different types of tour operators that destination professionals may encounter. They also discuss why bringing tours to your destination is so important, as it often brings a large amount of business to local establishments and boosts the local economy.
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2023-06-2935 minThe Tourism TeacherSelling Your Destination with Erik BarstowIn this week’s episode of The Tourism Teacher, Andi talks to Eric Barstow, VP of Sales at Visit Fort Collins, Colorado, about the importance of group travel and meetings for a destination. Eric explains the benefits of bringing group travel and meetings to a community, including the impact on local businesses and the community as a whole. He shares his experience in the industry and explains the process of bringing meetings and events to his destination.
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2023-06-2242 minThe Tourism TeacherA Rundown of the Tourism Industry’s Annual EventsIn this episode of The Tourism Teacher, Andi takes listeners through some of the most important annual events in the tourism industry. These events provide opportunities for continuing education, networking and sales — and by attending these events, professionals can expand their knowledge and skills and connect with potential clients or business partners.
Destinations International Events
Connect Travel
US Travel Association
National Tour Association
American Bus Association
DMA West
Southeast Tourism Society
Simpleview Summit
Crowdriff SEE
Destination Capitol Hill
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2023-06-1518 minThe Tourism TeacherAn Inside Look at Destinations International's CDME and PDM Courses with Rori ForensicAre you looking to take your destination management career to the next level? Or maybe you’re just starting and want to build a solid foundation of skills and knowledge. Either way, Destinations International’s CDME and PDM courses have got you covered. In this episode of The Tourism Teacher, host Andi Jaspersen sits down with guest Rori Ferensic to explore all the ins and outs of these prestigious professional development programs. Together, they break down the key features of the CDME (Certified Destination Management Executive) and PDM (Professional in Destination Management) courses, discussing everything from the curriculum and coursework to t...
2023-06-0822 minThe Tourism TeacherWhat is Destinations International and How Does it Benefit the Tourism Industry?In this episode of The Tourism Teacher, Andi sits down with Andreas Weissenborn, vice president of advocacy and research at Destinations International, to get an overview of what Destinations International is and what they do for the tourism industry. Andreas shares insights into the history, core values and resources the organization provides, including events and activations designed to support its member destinations. The conversation also touches on the importance of purpose over profit in DMOs and the evolution of incorporating the community and locals in the tourism movement. The episode provides valuable insights into the role of DMOs in the...
2023-06-0119 minThe Tourism TeacherThe 4 Types of Media in Destination MarketingOur latest episode of the Tourism Teacher features our inaugural guest, Adam Stoker, the CEO and President of Relic. Adam and Andi talk about what the four types of media are and how destinations can best use them in their marketing strategies. It is important to remember that each type of media has its unique advantages and limitations and a good marketing plan should include elements of all four: paid, earned, shared and owned.
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The Tourism Teacher is a part of...
2023-05-2539 min
Destination Marketing PodcastCreating your Key Messages with Andi Jaspersen, Relic's new PR and Content DirectorToday, Adam chats with Andi Jaspersen, prior Destination Marketing Podcast guest, past experience and marketing manager at Visit Cheyenne, and current PR director at Relic. From crafting good memories for visitors to mapping out your destination's top priorities, in this episode, Andi talks building a brand image and how it can change everything.
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2022-12-0645 minDestination Marketing PodcastCrafting an Authentic Visitor Experience with Andi JaspersenThis week on the Destination Marketing Podcast, Adam takes the show international to Toronto, Canada at the Destinations International Annual Convention. In this episode, he talks with Andi Jaspersen, experience and marketing manager at Visit Cheyenne and future PR director at Relic. They discuss her background and how living in Japan gave her a new appreciation for the hospitality industry and an understanding of the importance of the visitor experience in a destination. Learn how she is able to craft visitor experiences in her role and what advice she gives to others in the industry.
"I want to...
2022-08-2340 min
Destination On The LeftInsights from the Destinations international 2021 Annual Convention (Part Three), with Nicole MahoneyFor the final episode in a special three part series of Destination on the Left episodes, I visited the Destinations International 2021 Annual Convention and spoke with several attendees who are experts in the travel and tourism industry. These guests shared remarkable insights in their mini-interviews, and our conversations were focused on learning to adapt to the challenges we've all faced through the global pandemic and even embracing the disruption by innovating and getting creative. The brilliance each of these leaders shared is certain to be invaluable as we continue to navigate the pandemic. In this episode, you'll he...
2021-09-0128 min