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Andrea Walker-Leidy

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It\'s Not Just A TuesdayIt's Not Just A TuesdayHow a Napkin Doodle Sparked a National Brand with Guest Christina KalfaianSend us a textWhat started as a family recipe in a Metro Detroit restaurant has become a growing national brand—and the story behind it is just as rich as the flavor. In this episode, Andrea Walker-Leidy welcomes Christina Kalfaian of Papa’s Kitchen to talk about the incredible journey of turning her family’s iconic pink Greek salad dressing into a household name.From Christina’s father opening his first restaurant at 17, to her own health journey that sparked the vision for bottling their signature dressing, this conversation is full of grit, gratitude, and real...2025-04-1523 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday22: Owning Your Story: Why Your Past Shapes Your Business SuccessSend us a textIn this candid and unfiltered episode, Andrea and Laura dive deep into the power of personal stories in business. They tackle the often-debated topic: Should your past define your brand?Laura shares a personal story she's rarely talked about—her journey of resilience after leaving a difficult marriage and starting over. Andrea pushes her to explore why sharing these experiences can be a powerful tool for connection and business growth. The conversation unfolds into a discussion on authenticity, storytelling, and why many entrepreneurs resist sharing their “why.”B...2025-03-2537 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday21: Scaling, Storytelling & Owning Your Business Like a BossSend us a textSeason two of It's Not Just A Tuesday is kicking off with "The series you didn't know you needed..." with Andrea Walker-Leidy and Laura Khalil.If you’ve ever struggled with finding your footing as a woman in the corporate world, scaling your business, finding your brand’s unique voice, or wondering how storytelling can actually help you grow, this episode is for you! Andrea and Laura get real, raw, and hilarious about authenticity, entrepreneurship, visibility, and why storytelling is your business’s secret weapon.2025-03-111h 23Expert In YouExpert In YouThe Power of Storytelling in Marketing Insights from Andrea Walker LeidyIn this episode of Expert In You, Ann Carden sits down with Andrea Walker-Leidy to explore her inspiring career journey and her expertise in brand building. Andrea shares her insights into the transformative power of PR and discusses the types of clients she partners with to amplify their success. The conversation dives into effective marketing strategies, the importance of sharing compelling client stories, and how to identify business blind spots. Andrea emphasizes the value of crafting authentic branding strategies and highlights the significant role social media plays in driving business growth. She also offers practical tips for networking and building...2024-12-3034 minExpert In YouExpert In YouThe Power of Storytelling in Marketing Insights from Andrea Walker LeidyIn this episode of Expert In You, Ann Carden sits down with Andrea Walker-Leidy to explore her inspiring career journey and her expertise in brand building. Andrea shares her insights into the transformative power of PR and discusses the types of clients she partners with to amplify their success. The conversation dives into effective marketing strategies, the importance of sharing compelling client stories, and how to identify business blind spots. Andrea emphasizes the value of crafting authentic branding strategies and highlights the significant role social media plays in driving business growth. She also offers practical tips for networking and building...2024-12-3034 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday20: Maggie's Wigs 4 Kids of Michigan: Changing Lives 1 Child at a Time with Guest Maggie VarneySend us a textIn this heartfelt episode of It's Not Just a Tuesday, host Andrea Walker-Leidy chats with the inspiring Maggie Varney, founder and CEO of Maggie's Wigs 4 Kids of Michigan. Maggie shares her incredible 21-year journey of providing free wigs and emotional support to children in need. From personal stories of resilience to the innovative programs her organization offers, this episode highlights the power of connection, community, and compassion.Key NotesThe MissionInspiration Behind the WorkExpanding the ImpactAdvocacy2024-12-1740 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday19: Finding Common Ground in a World of Differences with Host Andrea Walker LeidySend us a textIn this heartfelt solo episode, Andrea Walker-Leidy reflects on the tumultuous journey of 2024, sharing her thoughts on connection, communication, and the importance of finding common ground amidst diversity. Through personal stories and insights, Andrea reminds us of the power of empathy and storytelling to bridge divides and lift one another up.Key Highlights:The Power of ConnectionLessons from a Nine-Year-OldThe Role of Communication in Divided TimesSeeing the Bigger...2024-12-0321 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday18:Turning Mourning into Acts of Kindness with Guest Michael SpehnSend us a textIn this heartfelt episode of It’s Not Just a Tuesday, Andrea Walker-Leidy welcomes Michael Spehn to share his extraordinary journey through loss, faith, and resilience. From losing loved ones to founding the New Day Foundation for Families, Michael reflects on the power of generosity, faith, and the echoes of small kindnesses in transforming grief into purpose. Through his story of love, family, and service, Michael reminds us that life’s challenges can be an opportunity for growth, connection, and deeper meaning.Key Takeaways:Generosity as HealingFait...2024-11-2648 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday17: Embrace Your Why: Leading with Grit, Grace and Purpose with Guest Sue KeelsSend us a textIn this episode, Andrea Walker-Leidy welcomes hospitality expert Sue Keels, a trailblazer in the industry known for finding her "why" long before Simon Sinek popularized the concept. Together, they dive into Sue's inspiring journey, from her humble beginnings in the hospitality industry to becoming one of the first female general managers in the luxury hotel market in the Midwest. Sue shares how tapping into her "why" helped her navigate tough decisions during the pandemic and ultimately led her to embrace a new calling—reviving the heart of hospitality through mentorship, consulting, and teaching....2024-10-0140 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday16: Just Do the Thing: Lorrena Black on Overcoming Imposter Syndrome and Finding PurposeSend us a textAndrea Walker-Leidy is the host of It's Not Just a Tuesday, a podcast that brings personal stories of transformation, leadership, and success to the forefront. In this episode, she interviews Lorrena Black, an Army veteran and entrepreneur who shares her inspiring journey from military service to entrepreneurship.Topics Discussed:Lorrena's transition from 25 years in the Army to entrepreneurshipHow emotional intelligence and adaptability shaped her careerThe birth of her business, She Served, focused on helping veterans find purpose and leadership in...2024-09-1732 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday15:Defending the Vote: Tina Barton’s Story of Resilience and ReformSend us a textTina Barton is a Senior Election Expert and Vice Chair of the Committee for Safe and Secure Elections. With a remarkable career in public service, Tina has served in various roles, including City Clerk of Rochester Hills and Senior Program Advisor at the U.S. Election Assistance Commission. Her dedication to ensuring safe and secure elections has made her a prominent figure in election administration.Topics Discussed:The Journey from Government IT to City ClerkChallenges Faced During the 2020 ElectionThe Impact of Threats on Election OfficialsThe Importance of Safe...2024-09-0347 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday14: Unleashing Your Potential with Guest Lee MeadowsSend us a textLee Meadows, speaker and consultant, discusses personal growth and leadership. He shares insights on defying predetermined destinies and the importance of embracing unexpected opportunities.Highlights:The value of mentors in personal developmentCreating opportunities that didn't previously existViewing challenges as chances for growthBuilding and sustaining a positive reputationRemember: Your potential is determined by your willingness to say, "I want better."Connect with Lee Meadows on LinkedIn for more leadership insights. https://www.linkedin.com/in/meadowslee/Support the showJoin Andrea and her...2024-08-2038 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday13: Empowering Women Through Jeeps and Coaching with Guest Jaime MatthewsSend us a textJoin Andrea as she sits down with Jaime Matthews, a life coach and leader of Jeep Babes, to discuss empowerment, resilience, and making a difference.Highlights:Jaime's journey from addiction to becoming a life coachThe power of knowing your core values and living authenticallyHow Jeep Babes is supporting domestic violence survivors through HavenNavigating grief and personal growth after lossThe importance of sharing our stories to connect with others...2024-08-1352 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday12: Breaking the PR Mold: Jason Brown's Journey from Journalism to PR ProSend us a textIn this episode of It's Not Just a Tuesday, Andrea Walker-Leidy chats with Jason Brown, founder of PublicCity PR. Discover Jason's unique path from aspiring journalist to PR expert, his innovative approach, and the importance of genuine industry relationships.Episode Highlights:Jason's Path to PR: Transition from journalism graduate to radio producer and a chance encounter that led him to PR.Building PublicCity PR: Challenges and triumphs of starting a PR firm in 2008 and the importance of leaving relationships on good terms.The Power of...2024-08-0632 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday11: The LinkedIn Queen: Brenda Meller’s Journey from Corporate to CoachingSend us a textIn this episode, Andrea Walker-Leidy chats with Brenda Meller, widely recognized as a pivotal force in LinkedIn networking and branding. Dubbed the "Queen of LinkedIn," Brenda shares her transformative journey from the corporate world to becoming a sought-after LinkedIn coach and entrepreneur.Episode Highlights:Brenda's Corporate Journey and Transition: Learn about Brenda's extensive background in corporate marketing and the pivotal moment that propelled her from a secure job into the uncertainties and eventual triumphs of entrepreneurship.Insights on LinkedIn Mastery: Brenda discusses her initial...2024-07-2336 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday10: Unleashing Potential: A Conversation with Terry BeanSend us a textJoin Andrea Walker-Leidy as she dives into the empowering world of business coaching with Terry Bean, a dynamic business coach and speaker. Terry shares his journey and insights on personal growth, professional empowerment, and the true essence of networking.Episode Highlights:- Terry Bean's Passion for Growth: Discover how Terry's dedication to helping others achieve their potential drives his career as a business coach.- Personal Branding Insights: Learn about the importance of authenticity in personal branding, as Terry discusses how truly knowing and presenting oneself is key to...2024-07-0933 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday9: The Power of Saying No: Julie Booksh on Embracing Authenticity and Personal FreedomSend us a textIn this episode, Andrea Walker-Leidy speaks with Julie Booksh, an experienced therapist who has transitioned into teaching and group work, focusing on the concept of personal authenticity and freedom. Julie discusses her personal journey from a confining marriage and traditional career to embracing her true self and ultimately finding her calling in helping others do the same.Episode Highlights:Julie's Personal Journey: Julie shares her transformative experience from being trapped in an unwanted marriage and traditional career to discovering her passion for therapy and self-help...2024-06-2542 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday8: Mastering Marketing with Humanity: Insights from Guest Kendra CormanSend us a textIn this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of marketing and communication strategies.Episode Highlights:Journey from Corporate to Consulting: Kendra shares her transition from large-scale corporate roles to establishing her own marketing consulting firm. Founding H2H Consulting: Kendra discusses the i...2024-06-1142 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday7: Embracing You: Navigating Personal Challenges and Professional SuccessSend us a textJoin Andrea Walker-Leidy in this solo episode as she dives deep into the intertwining paths of personal struggles and professional achievements. Reflecting on the importance of mental health, Andrea shares her own journey with ADHD and mental health, emphasizing how these aspects of her identity have shaped her career and personal life.Episode Highlights:Personal Reflections: Andrea discusses the often overlooked parts of our stories that significantly influence who we are and how we operate both personally and professionally. She encourages listeners to...2024-05-2811 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday6: Harnessing Authentic Power in Business: A Dialogue with Laura KhalilSend us a textIn this episode, host Andrea Walker-Leidy sits down with Laura Khalil, a formidable business coach known for empowering service providers and helping women tap into their inherent strengths. Laura shares her unique journey from struggling in the tech industry to establishing a successful consulting practice that champions ethical sales and authentic business growth.Episode Highlights:Transition from Tech to Triumph: Laura discusses her challenging experiences in Silicon Valley, where her assertiveness was often misinterpreted as intimidation. This adversity fueled her transition to entrepreneurship...2024-05-1439 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday5: Mastering Work-Life Integration: Insights from Organizational Psychologist Dr. Sandy FiaschettiSend us a textIn this episode, host Andrea Walker-Leidy is joined by Dr. Sandy Fiaschetti, a seasoned organizational psychologist and the founder of Lodestone People Consulting. They discuss work-life integration, the psychology of the workplace, and the profound impact of storytelling in both personal and professional settings.Episode Highlights:Journey from Corporate to Consulting: Sandy shares her fascinating career from the automotive industry to founding her own consulting firm. Discover how her experiences in various sectors led her to identify a niche in organizational psychology, particularly within private...2024-04-3031 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday2: Going Viral: The Authenticity Behind Our Shared Stories with Host Andrea Walker-LeidySend us a textIn this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy explores the phenomenon of viral social media, urging us to seek authenticity in our online narratives. She navigates the intricacies of social media's algorithms and emphasizes the value of genuine storytelling over simply following trends.Highlights of This Episode:Social Media as a Storytelling Platform: Andrea discusses how social media has become the modern arena for sharing our daily lives, from breakfast posts to workout routines, emphasizing the unique nature of each person's social...2024-04-1622 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday3: Building Premium Brands: A Conversation with Guest Ann CardenSend us a textIn this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her career. This episode delves into the importance of positioning your business at a premium level and why stepping into the spotlight can significantly impact your success.Episode Highlights:Ann's Entrepreneurial Journey: From starting her first...2024-04-1634 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday1: Embracing the Magic of Everyday: Your Story Matters with Host Andrea Walker-LeidySend us a textWelcome to the first episode of "It's Not Just a Tuesday," where host Andrea Walker-Leidy shares the profound impact of storytelling in our everyday lives. This episode sets the stage for discovering the magic in our seemingly mundane moments and the power of sharing those stories with the world.Highlights of This Episode:The Essence of Storytelling: Explore how everyday moments can become the most compelling stories, shaping personal and professional connections.Embracing Authenticity: Andrea opens up about imposter syndrome and the journey to...2024-04-1621 minIt\'s Not Just A TuesdayIt's Not Just A Tuesday4: Every Brushstroke Tells a Story: Paint a Miracle's Journey with Guest Shelly Propson -LennonSend us a textIn this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy talks with Shelly Propson-Lennon, the driving force behind Paint a Miracle. This art studio, born from personal tragedy and triumph, empowers individuals living with disabilities through the transformative power of art.Episode Highlights:Origins of Paint a Miracle: Discover how a life-altering accident and the therapeutic power of art led to the creation of a unique studio that offers more than just art classes—it offers hope and a sense of purpose.The Im...2024-04-1628 minExpert In YouExpert In YouThe Power of Storytelling in Marketing: Insights from Andrea Walker-LeidyIn this episode, Ann Carden talks to Andrea Walker-Leidy about her journey in establishing Walker Publicity and the importance of storytelling in marketing. They delve into thought leadership, building a cohesive marketing strategy, and the role of a business's online presence. They also discuss Andrea's ebook on authentic branding and Walker Publicity's growth resources. About the Guest: Andrea Walker-Leidy is the founder of Walker Publicity, a dynamic marketing and communication expert dedicated to empowering individuals, small businesses, and nonprofits to connect with their audiences through innovative storytelling strategies. Believing that authenticity lies at the heart of all effective communication...2024-03-2136 minExpert In YouExpert In YouThe Power of Storytelling in Marketing: Insights from Andrea Walker-LeidyIn this episode, Ann Carden talks to Andrea Walker-Leidy about her journey in establishing Walker Publicity and the importance of storytelling in marketing. They delve into thought leadership, building a cohesive marketing strategy, and the role of a business's online presence. They also discuss Andrea's ebook on authentic branding and Walker Publicity's growth resources. About the Guest: Andrea Walker-Leidy is the founder of Walker Publicity, a dynamic marketing and communication expert dedicated to empowering individuals, small businesses, and nonprofits to connect with their audiences through innovative storytelling strategies. Believing that authenticity lies at the heart of all...2024-03-2136 minIt\'s Not Just A TuesdayIt's Not Just A TuesdayTrailer- The Power of Everyday Stories in Business and Life with Host Andrea Walker-LeidySend us a textWelcome to the very first episode of "It's Not Just a Tuesday," the podcast that dives into the extraordinary tales hidden within our everyday lives. Join your host, Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth.In this episode, Andrea introduces us to the core belief that fuels this podcast: everyone has a story to share. Far beyond the reaches of viral content and social media explosions, it's the unassuming days...2024-03-1702 minMake Your Mark PodcastMake Your Mark PodcastMYM 94: | Unleashing Your Unique Story: Tips from a PR ProSend us a textJoin Kay Suthar as she interviews Andrea Walker-Leidy, founder of Walker Publicity, on this week's episode of Make Your Mark Podcast. Andrea shares her journey of helping small businesses and individuals share their unique stories and get their messaging out there in the right way. She emphasizes the importance of flexibility, effective branding, content and consistency in social media marketing, and delegating tasks to grow your business. Here's a breakdown of what to expect in this episode:Andrea's background and journey, from her English degree to founding Walker PublicityT...2023-05-1035 minImperfect MarketingImperfect MarketingEpisode 58: A few highlights from 2022 Imperfect MarketingSend us a textWelcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all.Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023!Here are a few highlights from 2022:Episode 2 with Brenda MellerEpisode 6 with Marci TaranEpisode 44 with Michelle VroomEpisode 20 with Andrea Walker-LeidyEpisode 40 with Jen from Becoming IconicThere were so many good tidbits from 2022 that my guests provided, and hopefully, you got a...2022-12-2208 minImperfect MarketingImperfect MarketingEpisode 20: Do you want to go viral? Start by defining what that means to you.Send us a textWelcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting.Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better.In this episode:00:01:32 How Andrea tells stories00:04:46 Where are your referrals really coming from?00:09:24 Personal and professional branding- business is personal00:24:14 What does going viral mean to you?2022-07-2143 min