Shows
A History of MarketingGuy Kawasaki: The Remarkable Rise of Evangelism MarketingListen to the Podcast: Spotify / Apple Podcasts / YouTube PodcastsWelcome to episode two of A History of Marketing. I'm Andrew Mitrak, and today my guest is Guy Kawasaki. Guy shaped the field of marketing by popularizing the idea of evangelism marketing. Today, there are more than 10,000 technology, brand, and product evangelists on LinkedIn, and that wouldn't have happened without Guy.Guy worked at Apple during some of their most iconic marketing moments, so he shares an insider's perspective on the launch of the Macintosh, the 1984 Super Bowl ad, and the "Think Different" campaign. Guy is...2025-01-2134 min
A History of MarketingIntroducing: A History of MarketingA podcast exploring the untold stories of how marketing evolved through conversations with marketing leaders, professors, authors, and historians - including Philip Kotler, David Aaker, Guy Kawasaki, Jagdish Sheth, V. Kumar, Shelley Spector, and more.Hosted by Andrew Mitrakmarketinghistory.orgTranscript:Imagine this. The year is 1900. You pick up a copy of the Webster’s English dictionary. You search for the word "marketing."You don’t find it. That’s because it’s not there yet.Flash forward to 2025 and you log in to LinkedIn...2025-01-1303 min