Shows
Above The TreelineFixing the Foundation: My Conversation with Scott Eganhouse on his new venture "NCOA 4 Salesforce"In this episode, I talk with Scott Eganhouse, the founder of NCOA 4 Salesforce, who’s bringing years of expertise in postal and fulfillment data into the world of CRM systems. We explore how address data often taken for granted, is quietly undermining customer communications and digital transformation efforts.Scott has built a lightweight, smart solution that runs NCOA updates directly inside Salesforce, solving a growing blind spot for businesses shifting away from mail but still needing verifiable customer data.TreelinePress is a reader-supported publication. To receive new posts and support my work, co...
2025-05-2825 min