Shows
GO GettersAnn LewnesAfter graduating from Lehigh, New York native Ann Lewnes ’83 reinvented herself on the West Coast with a job at Intel. Then, she went on to reinvent Adobe, Inc., as chief marketing officer and executive vice president of corporate strategy and development. With host Joe Buck, Ann discusses her appetite for risk, her perspectives on up-and-coming talent, and her next big bet on the future of marketing. https://gocampaign.lehigh.edu/GOGettersAbout GO GETTERSGO Getters put ideas into action, creating change that has impact on our communities and our world. Join us for...2021-04-1936 min
Ellevate Network: Conversations With Women Changing the Face of BusinessEpisode 194: Advocating For Yourself, with Ann LewnesOn this week's episode, we sit down with Ann Lewnes, Chief Marketing Officer of Adobe, to talk about her career path, the importance of utilizing multiple skill sets at work, and fostering creativity. Lewnes also talks about her experiences in the C-Suite, representing women and their stories in tech and creative industries, as well as the value of advocating for yourself. 2020-01-2226 min
The CMO PodcastAnn Lewnes (Adobe) | Giving Creativity PurposeAnn Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Ann has also been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forb...2019-06-2646 min
Renegade Marketers UniteMarketing Adobe: How Ann Lewnes Plants Flags and InspiresHow do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association’s Hall of Fame? Sure—the question may sound a bit specific, but that journey is chock full of valuable takeaways for marketers at any sized company, in any line of work. Lucky enough for RTU listeners, this week’s episode features Ann Lewnes. Ann is a recent inductee into the AMA Hall of Fame and is currently the CMO of Adobe, a company that doesn’t really need much of an introduction. In her time...2019-06-1443 min
The Modern Customer PodcastPodcast Mashup: Highlights From The 2017 EpisodesIn 2017 I had a lot of great conversations with a wide variety of thought leaders. I gathered up some highlight clips from last year’s podcast interviews and put them into one podcast mashup. These clips show how customer experience can be defined and implemented, what it means for businesses in the future, and more. The first interview I looked back on was with Mary Winfield, VP Customer Experience and Trust at Lyft. The company has to focus on two sets of customers: drivers and passengers. The entire business model is centered around making customers’ lives easier, from...2018-01-2223 minThe Modern Customer PodcastPushing The Bounds Of Creativity With Ann LewnesA commercial that starts with a bank robbery and ends by showcasing digital technology and customer experience might not be conventional, but that was never the goal of Adobe and its CMO, Ann Lewnes. Instead, the company created an attention-grabbing ad that reached out to customers and kept their attention. Adobe is an experience-based company that known for its digital creativity as a way to engage with customers and create a community and shows how pushing the bounds of creativity can lead to great success. Ann pushes creativity by giving her employees long-term goals to works towards. The goal ma...2017-06-0733 min