Shows
2025-08-0406 min2025-08-0406 min
Brewers Journal Podcast#169 | Ann Obenchain, Brewers AssociationNext month the Craft Brewers Conference and BrewExpo America takes place in Indianapolis. From April 28th to 1st May, America’s largest gathering for the beverage alcohol industry will bring together countless figures from across the drinks sectors.
And for Ann Obenchain, she lovingly likens it to a ‘taproom on steroids’. Because as we all know, such events are the perfect opportunity to learn, and to reconnect.
Ann Obenchain is the vice president of marketing and communications for the Brewers Association.
Here she develops and leads the strategic direction of the association’s marketin...
2025-03-2808 min
Brewbound PodcastHow the Great American Beer Festival Was Reimagined Brewers Association VP of marketing and communications Ann Obenchain joins this week's Brewbound Podcast to discuss how the trade group reimagined the Great American Beer Festival (GABF). The refreshed GABF takes place Thursday through Saturday in Denver, and attendees should expect a more experiential feel this year, Obenchain explained. She acknowledged that past GABF events were nearly indistinguishable in look with the blue and yellow color scheme and lines of booths serving beer. For 2024, the geographic or alphabetical lineup of booths are gone, replaced with six experiential areas and a product lineup that goes beyond beer to include cider, hard sel...
2024-10-0935 min
Event ExplorerGreat American Beer Festival - Ann ObenchainIn this episode of Event Explorer, we dive into the world of beer festivals and the incredible role they play in the craft beer industry. We focus on the iconic Great American Beer Festival (GABF), the largest beer festival in the U.S. and a key event for both brewers and beer enthusiasts. Join us as we chat with Ann Obenchain, Vice President of Marketing & Communications for the Brewers Association, about the evolution of GABF, what it takes to organize such a massive event, and how festivals like this shape the future of craft brewing. Whether you're a seasoned...
2024-09-1029 min
The Start A Brewery Podcast021 - Creating a Marketing PlanMarketing plan? Who needs one? Well…you do. From understanding what exactly a marketing plan is & what it’s for to marketing budgets & target customers, our guests in Episode 021 bring it all to the table. SWOT analysis, road maps, local vs. outside market approaches, marketing budgets, and more….it’s here. It’s not just for the business plan or for the lenders; this is where you make the game plan for your business. Many thanks to RadCraft for sponsoring Episode 021 and to All About Beer for partnering with us in this podcast endeavor! Gues...
2023-10-1056 min
Get Hoptimized PodcastCraft Brewers Conference 2023 Preview with Ann ObenchainSend a textWe get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more. Learn more about CBC and register at www.craftbrewersconference.com---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized
2023-03-1728 min
Buzzed with BrianEp. 041 - Pour Another Round to get Buzzed with Brian at GABFWelcome to Buzzed with Brian! Brian is very excited to kick off this series of episodes surrounding his week at the Great American Beer Festival! Brian teamed up with Jonathan Eckelberg, Co – Host of Pour Another Round Podcast, for this collaboration episode! Big shout out goes to Jonathan for setting this up. They had a chance to sit down with Ann Obenchain, the Marketing and Communication Director of the Brewer’s Association. She tells them about her journey with beer, and the role of the Brewers Association to plan GABF each year in Denver, CO. Of course, they a...
2022-10-1330 min
Better on Draft | Craft Beer PodcastGreat American Beer Festival w/ Ann ObenchainCRAFT BEER PODCAST INFO: The United States largest beer festival is next week, so Ann of the Brewers Association took time out of her Friday evening to help us prepare for the upcoming festival. Comparing differences between Michigan festivals and GABF, the app they created to help those who love certain styles find those styles, and the extra activities from Karaoke to yard games, Ann helps us understand what it will be like drinking in the mile high city next week. Join us as we get a crash course on the upcoming 40th anniversary and stay tuned to...
2022-10-0148 min
The BrewDeck PodcastLive From CBC - Mini-Episode #3We're LIVE from the tradeshow floor at Craft Brewers Conference 2022 in Minneapolis!
In this mini-episode, we're joined by Ann Obenchain, the Marketing and Communications Director of the Brewer's Association.
Learn more about our new Filson Vest Gold Medal Program, vote for Oregon Fruit's Next Seasonal Puree, learn more about Canada Malting's new Euro-Pils Malt coming soon, and more: bit.ly/LiveFromCBC22
2022-05-0512 min
The BrewDeck PodcastLive From CBC - Mini-Episode #3We're LIVE from the tradeshow floor at Craft Brewers Conference 2022 in Minneapolis! In this mini-episode, we're joined by Ann Obenchain, the Marketing and Communications Director of the Brewer's Association. Learn more about our new Filson Vest Gold Medal Program, vote for Oregon Fruit's Next Seasonal Puree, learn more about Canada Malting's new Euro-Pils Malt coming soon, and more: bit.ly/LiveFromCBC22 --- Send in a voice message: https://anchor.fm/thebrewdeck/message
2022-05-0512 min
Bitch Beer PodcastBitch Beer Podcast and The Great American Beer Festival!Today I have a special call with Ann Obenchain, Marketing Director for The Brewer's association and spokesperson for The Great American Beer Festival (GABF)! This year they have switched to a COVID friendly virtual model and you won't want to miss out on the exciting virtual ways you can participate. Cheers!
2020-10-1325 min
Craft Beer StormEpisode # 68 – Live from the 2019 Great American Beer Festival – Part 4Michael continues his journey at the 2019 Great American Beer Festival and interviews Ann Obenchain, Marketing Director at the Brewers Association and Brewers from Stone Brewing Co.Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Support ACS In NYC Marathon- I signed up...
2019-10-2817 min
Craft Beer StormEpisode # 40 - Putting a Conference Together - Brewers Association Marketing Director Ann ObenchainMichael speaks with Ann Obenchain, Marketing Director of the Brewers Association on how conferences are put together, the huge effort needed and keeping everything on target.The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup℠, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American...
2019-04-2620 min
Badass Beers and Badass Music!Episode 279! GABF And 8th WonderLive from Great American Beer Fest we ran in to Aaron Corsi from 8th Wonder Brewing and talked with Ann Obenchain, Marketing Director for Brewers Association.
2018-10-1054 min