Shows
FreeDive PodcastHow NOT to Be an InfluencerSo You Wanna Be an Influencer? Step 1: Vomit Bags & Lint RollersYour unhinged starter pack awaits....Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #sponsored dreams or just here for the caffeine wipes. It’s chaos. It’s real. It’s… oddly convincing.🛍️ As seen in Kristy’s chaotic purse (and Deb’s judgmenta...2025-04-1555 minFreeDive PodcastMicromanage No More: How Trust Builds Stronger TeamsLetting go is hard—especially when you're used to having a hand in every project.In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a little chaos!Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video ep...2025-04-0836 minFreeDive PodcastMore Than Middlemen: Demystifying Insurance MarketingThink insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities.Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world.Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release ne...2025-03-2523 minFreeDive PodcastBalderdash: Marketing EditionIn this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that marketing doesn't always have to be serious.Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release...2025-01-1424 minFreeDive PodcastSigning Off: A Year in Review and What’s NextWe’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments!Special Thanks To:Guests:Kerri StrubleTina GammonChristina GarnettNathan NokesAlisa MeredithKyle FigueroaKayla Sue RobertsInternal Team:Anna BaglienDan LalDeb McGranaghanKevin BurnsMark SilvermanMaddie CutrerBehind-the-Scenes Support:Rachel Lynch for her invaluable transcript...2024-12-2406 minFreeDive PodcastMarketing, Memes, and Musk: Bill and Anna's Year-End RecapIn the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia.🎙️ Highlights include:The rise of independent e-commerce and the pushback against Amazon.Exploring new ad platforms like Reddit and the surprising revival of HTML5 ads.Generational slang, pop culture debates, and the endless hilarity of "brat girl summer."Predictions for 2025, including the future of AI, social media, and perhaps even Elon Musk’s latest...2024-12-1746 minFreeDive Podcast2025 Marketing: How AI and Political Influence Will Shape StrategyIn this episode of the FreeDive podcast, Kristy and Bill dive into the politics of marketing and share their bold predictions for 2025. From the growing influence of AI on content creation and marketing strategy to the evolving roles of influencer marketing and cancel culture, they explore how cultural shifts and technological advancements are shaping the industry’s future.Plus, the team delivers plenty of laughs with some of the quirkiest moments yet:The wild internet saga of Peanut the squirrel and its unexpected political falloutWhich team member could secretly crush a breakdancing contestWhy staying ahead of cu...2024-11-1934 minFreeDive PodcastAccount-Ability: Mastering Account Management and Client RelationshipsIn this episode of the FreeDive Podcast, we’re joined by Anna Baglien, one of Seapoint Digital’s talented account managers and a longtime friend of the show! Anna shares her journey into account management, a role often defined by wearing multiple hats and seamlessly meeting clients’ needs.Kristy and Anna dive into the unique challenges of account management, from mastering organization and adaptability to honing people skills and navigating the unexpected.Whether you're curious about the behind-the-scenes of client management or considering a career in this dynamic field, Anna’s story offers practical advice, relatabl...2024-11-1224 minFreeDive PodcastAI Impact: Kristy & Bill on ChatGPT's Politics and ProcessesIn this episode of the FreeDive Podcast, Kristy and Bill dive headfirst into the ever-evolving world of artificial intelligence, with a focus on ChatGPT. From playful experiments with Bill’s AI voice companion, Echo, to deep discussions on AI’s influence in art, photography, and even politics, no topic is off-limits. They explore how AI is shaping the future—from creative industries to the psychology of young people using face filters. Tune in for a fun yet thought-provoking conversation as Kristy and Bill break down how they’re using AI in their work, its potential impact, an...2024-10-1543 minFreeDive PodcastMic Check: Lessons from Podcasting with Kristy and KevinIn this lighthearted episode of the FreeDive podcast, Kevin takes the host's seat to interview Kristy about her journey in launching and growing a podcast—a journey he's been a fan of every step of the way. With over 20 episodes under her belt, Kristy shares her candid reflections on staying authentic, the challenges of creating content, and the surprising lessons learned along the way.To demonstrate the importance of storytelling, Kevin and Kristy share some of their own: from Flintstone vitamins in the toilet to the mystery of a broken candy dish and sharks at a triathlon, th...2024-09-2447 minFreeDive PodcastThe Art of Sustainable Agency Growth with Bill and KevinIn this lively episode of FreeDive, Bill takes over hosting duties and welcomes Kevin for his podcast debut! Kevin flips the script, putting Bill on the spot about running an agency with purpose, and diving deep into what it takes to grow responsibly in today’s fast-paced digital landscape. Discover how to scale your agency without losing your sanity, your team, or your unique vision! And stay tuned until the end, when Kevin fields questions from the team and puts Bill in the hot seat with rapid-fire challenges like, “Who would you fire?” and “Where’s the office pony...2024-09-1035 minFreeDive PodcastBalancing Act: Deb McGranaghan on Marketing, Motherhood, and EmpowermentIn this special throwback episode from our Women in Marketing series, Maddie sits down with Deb McGranaghan, a marketing analyst at Seapoint Digital, to explore her unique journey into the world of marketing. Deb shares how she transitioned from traditional marketing methods to the digital landscape while juggling the demands of motherhood and entrepreneurship.Tune in as Deb discusses the key traits that have helped her adapt and thrive in a constantly evolving industry, the challenges she faced marketing herself, and the importance of creating an inclusive environment for women in the workplace. Whether you’re a se...2024-08-2015 minFreeDive PodcastRemote Control: Mastering the Work-Life Balance from AnywhereThis week, join our hosts as they dive into a lively discussion about the complexities of achieving work-life balance in a remote work environment. With remote work becoming the norm, finding that perfect equilibrium between professional responsibilities and personal life can be a challenge. Kristy, Anna-Lynn, Deb, and Dan are here to share their insights, experiences, and practical strategies.In this episode, they reveal:The top challenges they face while working remotely and their unique solutionsDeb's tips for staying disciplined and motivated outside of the officeDan's advice on maintaining strong team communication and collaboration from a...2024-07-3050 minFreeDive PodcastBirds of a Feather: Building Authenticity in Social Media with Christina GarnettDive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer...2024-07-0926 minFreeDive PodcastOffice Imposters: Unmasking Burnout in MarketingThis week, join hosts Bill and Kristy as they dive into a candid discussion about imposter syndrome, burnout, and mental health in the workplace. These issues are all too common, especially in office jobs and marketing agencies, and Bill and Kristy are here to share their personal experiences and practical tips.In this episode, they reveal:Their biggest workplace fails and what they learned from themThe triggers of imposter syndrome and strategies to overcome itThe subtle causes of burnout and essential self-care practicesThe importance of open communication, setting boundaries, and using humor to copeWith...2024-07-0229 minFreeDive PodcastTalk Data to Me: Crafting Campaigns with NumbersIt's the interoffice romance you didn't know you needed. Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach their work, leading to more successful and impactful campaigns. Learn from their early marketing mistakes, their fascination with human behavior, and then go buy yourself - and Dave from Analytics - flowers.(WATCH THIS EPISODE ON...2024-06-1828 minFreeDive PodcastIt's Not Me, It's You: Client Relationship EditionIt is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse. In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful client connections. With a focus on authenticity and sincerity, he reveals how to build loyalty that lasts.(WATCH THIS EPISODE ON YOUTUBE)Let's connect! Send us a message and say hi.2024-06-0439 minFreeDive PodcastAI Unveiled: Navigating the Future with BillChat GPT... say it with us. On today's episode, Kristy takes the helm with special guest host Bill, Seapoint's agency owner and captain of our ship, delving into the fascinating world of AI. From understanding its foundations to its limitless potential, they explore the ins and outs of AI and where it's headed. Learn how to harness AI effectively, its ethical considerations, and how it's shaping industries worldwide. Tune in for an insightful conversation that promises to demystify AI and inspire your curiosity about its role in our future.(WATCH THIS EPISODE ON...2024-05-0726 min