Shows
Born to LicenseInside the World of Location-Based LicensingIn this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.You’ll learn:- How licensing and location-based entertainment intersect- What it takes to translate a brand like Ferrari or Ben 10 into a physical space- The biggest opportunities (and risks) in LBE today- Why passion an...
2025-11-1751 min
Born to LicenseComing Monday: From Disneyland Dreams to Ferrari RealitySometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life.In this Born to License episode trailer, Annabel shares the emotional story of how her love for theme parks evolved into a 20-year career leading licensing and location-based entertainment for some of the world’s most iconic brands — including Warner Bros., Cartoon Network, and Ferrari.Get ready for an inspiring preview that reminds us that passion, when paired with persistence, can turn childh...
2025-11-1401 min