Shows
Am I on Mute?Evan Shapīro on Charting the Future of MediaEvan Shapīro, Media Universe Cartographer, talks to Katrina and Annelise about his journey as an Emmy and Peabody-award winning media executive, his pivot to content creator, and how he has consistently foreseen the future of media over a three-decade career.Follow us:Katrina CraigwellAnnelise CampbellEvan Shapīro2025-04-3040 minAm I on Mute?Erica Stanley-Dottin on Achieving the Sub-3 Hour MarathonErica Stanley-Dottin, an event producer turned record-breaking marathon runner joins Katrina and Annelise to discuss her path to running a marathon in under 3 hours.Follow us:Katrina CraigwellAnnelise CampbellErica Stanley-Dottin2025-04-0933 minAm I on Mute?Tatiana Peck, Strategist and Creative Instigator on the Importance of PlayTatiana Peck, strategist and creative instigator joins Katrina and Annelise to discuss life after Corporate America and her new card game venture, Staccs.Mentioned in this podcast:StaccsFollow us:Katrina CraigwellAnnelise CampbellTatiana Peck2025-04-0142 minAm I on Mute?Nicole Corbett, Multidisciplinary Artist on Finding GeniusNicole Corbett, a multidisciplinary artist, joins Katrina and Annelise to discuss her transition from agency founder and CEO into the world of fine art.Mentioned in this podcast:ChopletThe Big Leap, by Gay HendricksFollow us:Katrina CraigwellAnnelise CampbellNicole Corbett2025-03-2534 minAm I on Mute?Thank You, Season 2!Join Katrina and Annelise as they reflect on Season 2 and share their thoughts on the year ahead. Thanks for listening and stay tuned for Season 3!Follow us on LinkedIn:Katrina CraigwellAnnelise Campbell2024-02-2012 minAm I on Mute?Adrienne Lofton, VP of Global Consumer Marketing at Google on InclusionAdrienne Lofton, VP of Global Consumer Marketing at Google joins Katrina and Annelise to talk about building inclusive cultures from the ground up.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellAdrienne Lofton2024-02-1338 minAm I on Mute?Devika Brij, Founder and CEO of Brij the Gap Consulting on Winning with Self-AdvocacyDevika Brij, Founder and CEO of Brij the Gap Consulting joins Katrina and Annelise to talk about career development, vulnerability, and self-advocacy. Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellDevika Brij2024-02-0643 minAm I on Mute?Marco Annunziata, Co-Founder of Annunziata + Desai Advisors on the Connections that Drive InnovationMarco Annunziata, Co-Founder of Annunziata + Desai Advisors joins Katrina and Annelise to talk about ecosystemic thinking and thriving in an interconnected world.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellMarco Annunziata2024-01-2339 minAm I on Mute?Kate Kenner Archibald, CMO of Dash Hudson on the Future of Marketing TechnologyKate Kenner Archibald, CMO of Dash Hudson joins Katrina and Annelise to talk about the intersection of creativity and technology, the power of product led growth, and how to make the most of marketing technology investment.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellKate Kenner Archibald2024-01-1632 minAm I on Mute?Noah Brier, Founder of BrXnd.ai on the Intersection of AI and...EverythingNoah Brier, Founder of BrXnd.ai joins Katrina and Annelise to talk about what AI is good at, learnings from his Marketing X AI conference series, and whether today's AI ads can pass the Turing test.Mentioned in this podcast:BrXnd.aiBrXnd Ad Turing TestWhy is this interesting?Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellNoah Brier2024-01-0940 minAm I on Mute?Judy Toland, VP of Global Audience Marketing at Meta on Getting the Fundamentals RightJudy Toland, VP of Global Audience Marketing at Meta joins Katrina and Annelise to talk about experimentation, global leadership and working with speed on a solid foundation.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellJudy Toland2023-10-0331 minAm I on Mute?Dara Treseder, CMO of Autodesk on Putting Points on the BoardDara Treseder, CMO of Autodesk joins Katrina and Annelise to talk about building momentum, connecting passion and purpose, and finding peace.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellDara Treseder2023-09-2632 minAm I on Mute?We're Back!Katrina and Annelise kick-off Season 2 of Am I on Mute? with highlights from their summer. Mentioned in this podcast:Trust, by Hernan DiazTransforming Paris, by David P. JordanLighter, by Yung PuebloHow to Win Friends and Influence People, by Dale CarnegieFollow us on LinkedIn:Katrina CraigwellAnnelise Campbell2023-09-2029 minAm I on Mute?That's a Wrap on Season 1!Katrina and Annelise reflect on the first half of the year as they wrap up Season 1 of Am I on Mute?. Catch up on every episode and don't miss Season 2, coming in Fall 2023.Mentioned in this podcast:On Purpose with Jay ShettyFollow us on LinkedIn:Katrina CraigwellAnnelise Campbell2023-06-2718 minAm I on Mute?Ashley Miles, Founder and CEO of Franklyn West on Flexibility and the Future of WorkAshley Miles, Founder and CEO of Franklyn West joins Katrina and Annelise to talk about a new model for consulting. Since launching Franklyn West in 2020, Ashley has assembled a network of talent that is helping the world's largest companies capitalize on new growth opportunities, through flexible and personalized consulting engagements. More from Ashley Miles:The Impossible PodcastFollow us on LinkedIn:Katrina CraigwellAnnelise CampbellAshley Miles2023-06-2037 minAm I on Mute?Bernard Campbell, Vice President of Enterprise Infrastructure at Morgan Stanley and Annelise's Dad on Problem SolvingBernard Campbell, Vice President of Enterprise Infrastructure at Morgan Stanley and Annelise's Dad joins Katrina and Annelise for a very special Father's Day episode. Bernard reflects on growing up in Grenada and shares how his love of learning and creative problem solving guided him through a 40 year career in technology. Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellBernard Campbell2023-06-1320 minAm I on Mute?Recap: Getting Hybrid and Remote Work RightKatrina and Annelise take a look back at the season and explore what the top business leaders are saying about getting hybrid and remote work right. Featuring:Linda Boff, CMO of GESaneel Radia, Co-Founder, CEO and CIO of ProtoRachel Tipograph, Founder and CEO of MikMakAndy Goldberg, CMO of the New York MetsNaomi Hirabayashi, Director of Enterprise Content Marketing at Headspace Health and Co-Founder and Co-CEO of ShineClaude Silver, Chief Heart Officer of VaynerXFollow us on LinkedIn:Katrina CraigwellAnnelise Campbell2023-06-0635 minAm I on Mute?Jana Rich, Founder and CEO of Rich Talent Group on OpportunityJana Rich, Founder and CEO of Rich Talent Group joins Katrina and Annelise to talk about what hiring managers are looking for today, how to navigate a turbulent job market and how rising leaders can position themselves for new opportunities.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellJana Rich2023-05-3038 minAm I on Mute?Rachel Tipograph, Founder and CEO of MikMak on GrowthRachel Tipograph, Founder and CEO of MikMak joins Katrina and Annelise to talk about leading her team through massive growth during the pandemic, launching one of the most ambitious work from anywhere programs out there and evolving MikMak's culture for the future. Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellRachel Tipograph2023-05-2335 minAm I on Mute?Saneel Radia, Co-Founder and CEO of Proto on Innovation, Empathetic Leadership and the Gift of FeedbackSaneel Radia, Co-Founder and CEO of Proto joins Katrina and Annelise to talk about founding a new consultancy during the pandemic, building a strong culture through hybrid work and what it takes for teams to be truly innovative.Mentioned in this podcast:Quote from The Vampire Lestat, by Ann RiceAll About Love, by Bell HooksThe Innovator's Dilemma, by Clayton M. ChristensenFollow us on LinkedIn:Katrina CraigwellAnnelise CampbellSaneel Radia2023-05-1644 minAm I on Mute?Jacqueline Iny, Business Transformation Director at AECOM and Katrina's Mom on ThrivingJacqueline Iny, Business Transformation Director at AECOM and Katrina's Mom joins Katrina and Annelise for a very special Mother's Day episode. Jacqueline shares advice from her 30 year career in strategy, operations and finance and what she wishes for the workforce today.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellJacqueline Iny2023-05-0930 minAm I on Mute?Arthur Gianelli, President of Mount Sinai Morningside and Chief Transformation Officer of Mount Sinai Health System on Balance and BraveryArthur Gianelli, President of Mount Sinai Morningside and Chief Transformation Officer of Mount Sinai Health System joins Katrina and Annelise to talk about leading his team of health care professionals through the pandemic and resetting the organization's culture for the future.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellArthur Gianelli2023-05-0238 minAm I on Mute?Naomi Hirabayashi, Director, Headspace Health and Co-Founder and Co-CEO of Shine on Courageous LeadershipNaomi Hirabayashi, Director of Enterprise Content Marketing at Headspace Health and Co-Founder and Co-CEO of Shine joins Katrina and Annelise to talk about making mental health care more accessible, more representative and easier. From launching Shine in 2016, to reimagining Shine's services following the murder of George Floyd and finally joining Headspace Health in 2022, Naomi's stories of courageous leadership are deeply inspiring.Mentioned in this podcast:When Things Fall Apart, by Pema ChödrönFollow us on LinkedIn:Katrina CraigwellAnnelise CampbellNaomi Hirabayashi2023-04-2539 minAm I on Mute?Kate Payne, Executive Coach and Leadership Consultant on Doing the WorkExecutive Coach & Leadership Consultant, Kate Payne joins Katrina and Annelise to talk about the strategies we can use to better understand each other and better understand ourselves.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellKate Payne2023-04-1832 minAm I on Mute?Andy Goldberg, CMO of the New York Mets on Inspiring CreativityAndy Goldberg, Chief Marketing Officer of the New York Mets joins Katrina and Annelise to talk about leading a storied American sports brand and inspiring creativity across distributed teams.More from the New York Mets:Amazin' Mets Alumni PodcastMets'd UpFollow us on LinkedIn:Katrina CraigwellAnnelise CampbellAndy Goldberg2023-04-1121 minAm I on Mute?Valerie Graves, Speaker, Author and Creative Leader on ResilienceValerie Graves, speaker, author and celebrated creative leader joins Katrina and Annelise to talk about resilience. Across a career spanning Detroit, Boston and New York, leading creative at companies including UniWorld Group, Motown Records and the NBA, Valerie's stories will have you taking notes on how to win in a world full of twists and turns.Mentioned in this Podcast:Pressure Makes Diamonds, by Valerie GravesEmotional: How Feelings Shape our Thinking, by Leonard MlodinowFollow us on LinkedIn:Katrina CraigwellAnnelise CampbellValerie Graves2023-04-0445 minAm I on Mute?Claude Silver, Chief Heart Officer of VaynerX on Empathy as a Growth DriverClaude Silver, Chief Heart Officer of VaynerX joins Katrina and Annelise to talk about leading with empathy. Through her work, Claude is transforming how to scale culture and lead from the heart.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellClaude Silver2023-03-2838 minAm I on Mute?Linda Boff, CMO of GE on Driving Unity Through Times of TransformationLinda Boff, Chief Marketing Officer of GE joins Katrina and Annelise to talk about leading one of the world's most complex organizations through the pandemic and into its next chapter.Follow us on LinkedIn:Katrina CraigwellAnnelise CampbellLinda Boff2023-03-2128 minAm I on Mute?New BeginningsOn this episode of Am I on Mute?, Katrina and Annelise share their reflections on working through the pandemic. From Annelise's experience of founding CFG, an influencer marketing agency, to Katrina's experience of starting (and ending) a role at Meta, they explore how the pandemic transformed the way they work. Mentioned in this Podcast:Never Split the Difference, by Chris Voss with Tahl RazFollow us on LinkedIn:Katrina CraigwellAnnelise Campbell2023-03-1523 min
THE PODCAST with Annelise WornEp 137: Manifesting Your Dream Business & Life with Dante AmatoIf you've ever felt - meh - about your life, your business, or your (fill in the blank) this one is for you!
I'm so thrilled to be able to introduce you to this incredible woman, Dante Amato.
Dante is a coach who works with women on full-life expansion.
In this wide-ranging conversation, we talk about self-sabotage, embodiment, healing and manifesting. Dante’s warmth and wisdom emanate and I’m confident you’ll walk away feeling enlightened and empowered.
Dante Amato is a Mindset and Growth Coach committed to empowering women to liv...2022-06-2047 min
THE PODCAST with Annelise WornE67: Harness The Power Of Feminine Leadership with Ela Staniak LeaupepeEver felt disconnected from yourself business mummas? Ever struggled with confidence and clarity? Ever wondered about the term feminine leadership? In this episode I spoke with Self-Leadership and Performance Coach Ela Staniak Leaupepe. We explore the power of feminine energy, the truth about self-leadership and how to gain confidence and clarity in the decisions we make. Ela's insight into leadership and performance is incredibly wise, practical and results focussed. This was one of my favourites and I hope you enjoy it as much as I did!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/i...2020-11-2946 min
THE PODCAST with Annelise WornE66: Author to Authority with Kim Thompson-PinderIn this episode of the Mumstyle Business podcast I interviewed Kim Thompson-Pinder of RTI Publishing House. Kim runs a publishing house that includes services from ghost writing through to editing and publishing - helping professionals get their message out into the world and shine. We explored the benefits of becoming an author, the ghost writing process, and how to use your book as a tool to build you business. This episode puts a different spin on becoming an author and moving into authority. Enjoy!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
2020-11-2243 min
THE PODCAST with Annelise WornE65: How To Be Brilliant with Janine GarnerIn this episode of the podcast I interviewed Janine Garner. Janine is a global thought leader on powerful networking, collaboration and leadership, a business growth expert, best selling author and keynote speaker. If you want more but you're overwhelmed, stuck and not sure how to make it happen - this episode will give you key steps to move forward. In this conversation we talk about rediscovering ourselves and not conforming to what we think we 'should' be doing, owning our energy, and intentional connection with others.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/i...2020-11-1549 min
THE PODCAST with Annelise WornE64: Rediscovery Through Self-care with Ellen CostaIn this episode with Ellen Costa we dig into her personal story going from entrepreneurial jetsetter to mums of twins. We talk about Ellen's journey of transformation and rediscovering herself through self care, harassing her background in tantra and wellbeing. Our conversation is raw and honest and touches on topics that are rarely talked about - the impact of motherhood, wanting more, and harnessing your sexual energy. Ellen also takes us through a powerful breathing exercise that you can use in your day to reset and increase your energy.
Here's the link - https://podcasts.apple.com/u...2020-11-0858 min
THE PODCAST with Annelise WornE63: How to Become a Best Selling AuthorIn this episode of the Mumstyle Business Podcast I interviewed Jyotsna Ramachandran, the Founder of Happy Self Publishing. This was so fun and informative for me, as we dug into the process behind becoming an author, and the marketing that goes into a successful 'best seller' campaign. Jyotsna does not hold back! This is all the things you wanted to know about becoming a best selling author and didn't know who to ask. If you've ever thought that you 'had a book in you' - this is definitely one to listen in to. Enjoy!
Here's the link...2020-11-0137 min
THE PODCAST with Annelise WornEP62: Big, Glorious Dreams with Leonie DawsonLeonie is an International best selling author, (and self described hippy weirdo) who has built a massively successful (7 figure) business working just 10 hours per week. Want to know how she does it? Come on and listen in. We talk about motherhood, building a business, and how to go after our big glorious dreams - and achieve them!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
2020-10-2541 min
THE PODCAST with Annelise WornEP61: Exploring ImpactThis week's episode is really about focus. And perspective. And why we do what we do. I want to 1 - let you know what's happening. And 2 - inspire you to think bigger about your business - your influence, your impact and your legacy. So let's get real.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeC...2020-10-1811 min
THE PODCAST with Annelise WornEP60: Building A Bold Personal Brand with Suz ChadwickSuz is a bold branding, business and speaker coach. She helps women to build a confidently bold brand so they can show up, stand out and build a profitable business. I this episode I chat with Suz about the reality of being a mum and a CEO - and how we can use personal branding and content as the foundation to a successful business.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya...2020-10-1137 min
THE PODCAST with Annelise WornE59: Why Great Ads Aren't The Answer To More SalesIn this episode we dive into the 3 main, biggest and most common mistakes I see with FB ads. They're probably things you;ve done. But that's OK. No need to worry - I go into detail about how NOT to make these mistakes - and what to do instead. Including - how to structure a sales page that actually WORKS. So let's get into it!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See...2020-10-0424 min
THE PODCAST with Annelise WornEP58: High End State Of Mind - with Helena PapezEver wanted to know how to tap into your genius, and use it to make money? Lots of money? Well that's exactly what my guest on this episode helps people do. Introducing Helena Papez... Followed by a global community and rendered as "the BEST mentor...ever" in her 1:1 and group mentoring work with the premium clients she is known for her unique genius ability to help them manifest results they only dreamed about. Her premium clients learn how to create, sell, deliver...and re-sign again and again their soul-mate clients which means clearing up those money stories, lack stories...2020-09-2749 min
THE PODCAST with Annelise WornEP57: Get Dream Client Leads ConsistentlyMy Story + how I built a 6 figure business from my kitchen table using the Social Marketing Method. Get in front of an audience of dream clients, and use the ultimate Content Marketing Strategy to move them from COLD to CLOSE using our signature sales strategy.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the o...2020-09-1331 min
THE PODCAST with Annelise WornEP56: Boost Your Metabolism with Nagina AbdullahIn this episode I spoke with Nagina Abdullah, Founder of MASALABODY.COM about both about her own Mumstyle Business journey, as well as her work with clients. Nagina works with high performing women to sustainably lose weight while working crazy hours, raising families and everything in between. We dive deep into practical strategies, including an energy boosting morning routine.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on te...2020-09-0644 min
En verden af tankerMadens kraftAnnelise fortsætter refleksionen over mad, som hun startede i podcast nr. 19. Annelise taler ind i, hvordan kosten påvirker krop og sind, og hvordan det kan mærkes på vores mentale velvære, når sukker indtages i for store mængder. Hvad er vanens magt og hvordan spiller kulturen ind på vores spisevaner? Højere bevidsthed giver mere indsigt i, hvordan maden kan påvirke vores humør, kreativitet og fysiske velvære.2020-09-0228 min
THE PODCAST with Annelise WornEP55: That Thing That Drives You Crazy? Do That.What drives you crazy? You know what I mean. The thing that makes you roll your eyes, or grit your teeth, or sigh out loud. It's the thing that's unfair, or ridiculous, or redundant. It's the thing that's accepted as the 'done thing' when in reality it's not good for the customer and doesn't really make any sense. Well - I think that's the thing you should tackle. Whether we're talking about business, or passion, or philanthropy. The thing that really gets your goat is the thing you should focus on. Not convinced? Listen in.
Here's the...2020-08-3012 min
THE PODCAST with Annelise WornEP54: Meant for More with Mia HewettIn this episode I interviewed Mia Hewett. Author, International speaker, world-class business coach. We dig into topics around imposter syndrome, healing trauma and what it really means to be Meant For More. Here's a little more about Mia before you listen in ... Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me." This allows her clients to stop secretly struggling and live in alignment with their...2020-08-2352 min
THE PODCAST with Annelise WornEP53: 3 Things You Should Have In Your Business - WeeklyI work and speak with a lot of business owners. Not one of them, ever, has told me they started their businesses to work MORE. Especially not my mummas in business. BUT unfortunately, that's where a lot of us end up. Working hard, doing the BUSY work, not the work that actually moves the needle. So - what moves the needle? So glad you asked. It's the 3 things you need in your business. It's LEAD GENERATION, NURTURE & CONVERSIONS.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO2020-08-1618 min
En verden af tankerMental WellnessI denne bonus podcast taler Annelise om Mental Wellness. Mental Wellness henvender sig til dig, som ønsker at genstarte din mentale sundhed med nye perspektiver på, hvordan du tillidsfuldt kan læne dig ind i livets flow og opleve større livskvalitet, ro, glæde og kærlighed. Mental wellness består af nærværende og indsigtsfulde samtaler, oplæg og øvelser som styrker din selvrefleksion og højner dit bevidsthedsniveau. Podcasten er en reklame for en Wellness Weekend i september. Se mere på www.ann2020-08-1214 min
THE PODCAST with Annelise WornEP52: Habits For Sustainable SuccessOK Let's talk about the habits of high performing entrepreneurs. Habits for SUSTAINABLE SUCCESS. We're the centre of our business universe. We're likely also the centre of our family universe. We need to be strong. We need to support everything else that is happening around us. So what are the habits of high performing business owners?
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Cla...2020-08-1024 min
En verden af tankerMad og tankerAnnelise taler i denne podcast om, hvilken indflydelse tankerne har på, hvad vi spiser. Annelise øser ud af egne erfaringer om at spise på sine følelser og hjernens illusion om kroppens behov, og samtidig være bevidst den lille stemme, som fortæller hende, hvad der er sundt at spise. Den lille stemme overhøres og kroppen fortæller tydeligere og tydeligere, hvad den mener om fx sukker.2020-08-0826 min
THE PODCAST with Annelise WornEP51: Selling On Amazon with Regina PeterburgskyIn this episode of the podcast I interviewed Regina Peterburgsky from Women On Amazon. Regina has her own podcast, website and Facebook group where she amplifies women's voices in the eCommerce space and provides education and inspiration to women (and men) who are looking to create both financial and time freedom in their lives. We got very nitty gritty around how to start an eCommerce business on Amazon, as well as digging into Regina's own #mumstylebusiness story. I hope you enjoy and learn as much as I did. Thank you Regina!
Here's the link - https://podcasts.a...2020-08-0240 min
En verden af tankerAt hjælpe et andet menneskeAnnelise taler om at hjælpe et andet menneske. Hvad skal vi være opmærksomme på hos os selv, når vi tænker at andre har brug for vores hjælp. Har vi regler og intentioner, som det andet menneske skal leve op til, for at være værdig til at få vore hjælp eller er det ubetinget kærlighed som er drivkraften.2020-07-2232 min
THE PODCAST with Annelise WornEP50: Three Ways To Get Attention OnlineI talk about the buyer journey a LOT. Clients need to become AWARE of you before they become INTERESTED in what you offer, before they will DESIRE your product/service, before they take ACTION. That's a great linear model - that in actual implementation can seem almost impossible. But it's not. It all starts with AWARENESS. But how do you break through the noise on social media? How do you actually get attention? Well there's a few ways - and we're going to dig into them today. So buckle up and get ready to choose your path, then implement.2020-07-1218 min
En verden af tankerKærlighedsbreve og GPSAnnelise taler om vores indre GPS som guider os på rette vej i livet, og kigger ind i hvad der sker, hvis vi ikke lytter til kroppens signaler. Signaler som en amerikansk psykiater kalder for kærlighedsbreve: Loveletters from mind.2020-07-0823 min
THE PODCAST with Annelise WornEP49: Nutrition for Performance & Life - with Ebony CrameriThis week on the podcast I interviewed passionate Dietician and business mumma - Ebony Crameri. Ebony has been working as an Accredited Practising Dietitian for over 10 years & has a broad range of nutrition experience having worked as a clinical dietitian in private hospitals, private practice & as a nutrition consultant in the aged care sector. In this episode we talk about Ebony's passion and the focus of her practice - women's hormonal and early life nutrition. We also talk about how to sustain and look after ourselves through diet with busy working mumma schedules. Ebony does a fantastic job of...2020-07-0543 min
THE PODCAST with Annelise WornEP48: Go, Implement!I'm talking about the mammoth sea of content that we're all swimming through on social media on a daily basis. We literally see thousands of bits of information in any given day - and in the business sphere - a lot of it is some pretty heavy, action oriented advice. But what I see is a whole lot of scrolling. A whole lot of consumption of information. A whole lot of comparison to what 'she's doing'. Annnnnd not a whole lot of action. So let's talk about.
Here's the link - https://podcasts.apple.com/us/podcast/m...2020-06-2913 min
En verden af tankerNye vanerAnnelise reflekterer over, hvordan vi får øje på uhensigtsmæssige vaner og skaber nye. Er det svært at ændre adfærd og hvorfor opstår der modstand, når vi forsøger.2020-06-2629 min
THE PODCAST with Annelise WornEP47: Personal Branding with Fi MimsIn this episode of the podcast I interviewed Fi Mims. Fi is a well known Melbourne based branding photographer. Her work is well respected across a range of industries, including a great deal of experience working with events. Fi's expertise is personal branding. Her work is focussed on creating images that sends a message to your client about who you are and the problems you solve. Enjoy this episode with Fi!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform f...2020-06-2254 min
THE PODCAST with Annelise WornEP46: Get Comfortable With Being Uncomfortable - An Interview with Yemi PennYemi and I speak openly and honestly about the #blacklivesmatter movement, and what we as business owners - particularly those of us with white skin - can do to leverage our privilege to make real impact. We talk about the need to have these conversations. To get comfortable with being uncomfortable. Comfortable with messing up and admitting when we get things wrong. I invite you to come on over to anneliseworn.com after you've listened, or over on socials and continue the conversation.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
B...2020-06-1526 min
STORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 108: Listener Mailbag & Season 2 TeaserIn this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes made in both story and audience development. They also share some of their ideas for Season 2 and invite others to join their conversation.Mentioned in this episode:TVTropes.orgCOPPA (Children's Online Privacy Protection Act)Canada Media Fund: Children's Media Usage articlesOutlander Fandom Anti-Bullying websiteFind more about Jill at http...2020-06-0929 min
THE PODCAST with Annelise WornEP45: The Truth About Scaling Your BusinessThe truth about scaling your business is that it's uncomfortable. And you have to get comfortable with being uncomfortable. The quicker that happens, the better it will be. With growth, often comes growing pains. This is what we dig into today, so join me and and let's dig in.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freec...2020-05-3116 min
En verden af tankerØjenåbner med omsorgAnnelise fortæller om de tvivlstanker, som kom til at overskygge og overtage styringen under en periode med sygdom. Refleksioner over sammenhængen mellem krop og sind, og det som gør os til menneske. Et helt normalt menneske, som bliver fanget af egne, til tider, skøre tanker.2020-05-2822 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 107: Your Fandom & the Power of DataIn this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill and the listeners will dig into the analytics of their website and social media to figure out what is working and what is not and stopping the latter.Mentioned in this episode:Phil DeFrancoThe Good Place PodcastThe West Wing PodcastCritical Role Crowdfunding CampaignUniverse Today2020-05-2618 min
THE PODCAST with Annelise WornEP 44: How To Get The Best Results With AdsTesting, reading analytics and optimising is the reason people hire marketing agencies. Knowing what to change based on data is critical to getting better results every single time. In today's episode we dig into HOW to test and WHAT to optimise based on the actual DATA. It's nitty gritty - and much easier to learn in our free 5 day workshop starting 8th June inside our Social Marketing Method Facebook group. See you in there, A.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The A...2020-05-2531 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 106: DiscoverabilityIn this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of the search engines (by using search engine optimization) and includes thinking strategically about social sharing and the first few minutes of your television show, web series or film. Annelise encourages Jill and the listeners to revisit the homework from episode 103 and gather more data on what language to use and what to share where.Mentioned in...2020-05-1924 min
THE PODCAST with Annelise WornEP43: What Should I Focus On In My Business Right Now?In this current climate, it can be confusing and overwhelming knowing what to do in your business. Especially in the early days, and especially if you're facing big changes in the way you run your business, or adapting to the industry changes that have rocked your business. It can be difficult to know where to focus your time. Our time is precious and finite and only more so with many of us working with children at home. In this episode I dig into what I'm investing my time and money in, and what may also work for you in...2020-05-1815 min
En verden af tankerTanker og handlingVi kan som mennesker ikke have et spørgsmål hængende uden at vores hjerne forsøger at svare på det. Hjernen er en meningsskabende maskine, som konstant forsøger at skabe sammenhæng i det oplevede. Annelise reflekterer over, hvad det betyder for vores tankevirksomhed, hvis vi tror på alt, hvad hjernen forsøger at bilde os ind.2020-05-1524 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 105: Fandom 101In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in the shoes of fandom and for listeners to find existing fan influencers, conversations and communities that align closely with their own work. Mentioned in this episode:Sonic the Hedgehog fansVeronica Mars fansHarry Potter fansStarKid fans2020-05-1224 min
THE PODCAST with Annelise WornEP42: An Interview With Idiello Co-Founder, Alanah PurtellThis week on the podcast I'm chatting to Alanah Purtell, co-founder of Idiello. Lana is an Aussie living in the USA, she's a powerhouse marketer, superstar business woman and mother to a young son. After spending the better part of a decade running large-scale marketing campaigns for businesses and government alike (and seeing the creative ideas she poured her heart and soul into creating fall by the wayside), Lana had a realisation. Generating creative, show-stopping marketing ideas hurts most people's brains, and she is factory for them. The ideas that are discarded by one business might be pure gold...2020-05-1043 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 104: Career Building with STORY + AUDIENCEIn this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an online version of herself, a persona, to only share as much of her life as she strategically needs to and Annelise challenges her to use what she's learned so far in some very practical and applied ways.Mentioned in this episode:YouTuber DemonetizationNew YouTuber Creator Liason2020-05-0528 min
THE PODCAST with Annelise WornEP41: No Time Or Money?I've been in conversations with a few women over the last few weeks that tell me they want to build their business, but have time and money restrictions. I get it - we all do. Especially when you start a business. Hey - it's the whole reason behind the Marketing Mentor Program. But I want to speak to that mindset just a little. So listen in here.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready t...2020-05-0418 min
En verden af tankerFølelser og opgraderingAnnelise taler i denne podcast om følelser, beslutninger og nye perspektiver. Som når en computer opgraderes udvikler vi os hele tiden, forskellen er at vi ikke har fået en brugsanvisning, som fortæller om opgraderingen. Her må vi have tillid til livet og få øje på muligheder og de ting i livet som giver os glæde og samhørighed.2020-04-3031 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 103: STORY + AUDIENCE in DevelopmentIn this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience development (and which can probably start earlier than you think). Annelise also gives everyone a long list of free tools and a process for enhancing the research for your writing to help find your audience.Mentioned in this episode:NorsemenGoogle TrendsGoogle Ads Keyword Planner2020-04-2837 min
THE PODCAST with Annelise WornEP40: How To Use Instagram To Grow Your BusinessI consider myself pretty Insta savvy - but I'd never used the platform the way I did for our latest launch - and it really blew my mind. So I want to share it with you.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
CRM
Websi...2020-04-2715 minSTORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 102: The Power of SpecificityIn this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.Examples mentioned in this episode:FleabagNew book by Greta Thunberg’s mother #IWDFCFBATK (I Would Die for Claire from Bon Appetit Test Kitchen)Ruby Skye PI2020-04-2127 min
THE PODCAST with Annelise WornEP39: The (Not So Secret To) Ads That ConvertEvery couple of months I run a free 5 day workshop in our Facebook Group - to help small business owners DIY Ads That Convert. Tune in to discover some of the secrets behind the pyschology of ads that convert. Learn how to think through the process of crafting your offer to be relevant NOW, moving people down the buyer journey, defining your target audience and coming up with the details of your ads.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing A...2020-04-1913 min
En verden af tankerCorona refleksionerAnnelise reflekterer over, hvordan vi kommer bedst gennem Coronatiden. Er det tilladt at være glad og uden frygt for virus? Annelise oplever stor hjælpsomhed og samhørighed mellem mennesker. Det, som får os gennem krisen, ligger dybt i os alle. Forbundenhed og taknemmelighed for det vi oplever i nuet, skaber vores nye liv efter Coronavirus truslen.2020-04-1528 min
STORY + AUDIENCE with Jill Golick & Annelise LarsonEpisode 101: Why STORY+AUDIENCEIn this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for successful business models in media storytelling. And Jill and the listeners get their first homework assignment from Annelise in how to apply the STORY+AUDIENCE approach to their current set of projects. Examples mentioned in this episode:Fleabag Lizzie Bennet Diaries Game of Thrones Season 8Find...2020-04-1332 min
THE PODCAST with Annelise WornEP38: Optimise Focus & Master Distraction with Wendy ColeThis week on the podcast I interviewed Wendy Cole, Director and Lead Facilitator at iMastery. In this episode we benefit from Wendy's hands-on experience as a business owner, general manager, consultant and parent as we discuss productivity in the current climate. If you're struggling to optimise focus and master distraction trying to manage your business with children in the home, tune in to this week's episode. Now more than ever we need to be laser focussed on the things that are going to move the needle. This episode is going to help you identify those things are prioritise them.2020-04-1338 min
THE PODCAST with Annelise WornEP37: How To Leverage Your Data To Save MoneyData. Yes, we know it's boring. But you know what's not boring? Saving money. Decreasing your cost per lead. Decreasing your cost per sale. Definitely not boring. So what do you need to know? This video we go through 3 different aspects of your data you should be looking at to help optimise your marketing results.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim...2020-04-0507 min
En verden af tankerMennesker og klistermærkerHvad sker der med mennesker, når vi sætter en mærkat på, når ord som sårbar, følsom, god eller ond bliver brugt som betegnelse for et menneske? Annelise ser in bag formen, ind bag ordene og fortæller om en oplevelse med et nærværende menneske, som sætter refleksive tanker i gang.2020-04-0220 min
THE PODCAST with Annelise WornEP36: Welcome To The MUMSTYLE BUSINESS PodcastWelcome to the Mumstyle Business Podcast. This is the introductory episode to the rebranded 'Business Mumma' Podcast by Mumma Digital. Tune in to hear details of the rebrand and what you can hope to expect!
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
CRM
Website and f...2020-03-3109 min
THE PODCAST with Annelise Worn35: How To Get Attention On Social MediaWe're talking Facebook and Instagram today. Specifically, Facebook and Instagram ads. When you're thinking about running ads, we need to be thinking about what makes people stop scrolling. Because more than half of your visitors are going to be on their phones. Your whole aim is to interrupt what they're doing long enough that they get drawn into your ad. How do you do that? Well there's a few ways so let's dig into it.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The A...2020-03-2205 min
En verden af tankerKærlighed viser os vejenKærlighed, samhørighed og ansvar er nøgleord i denne podcast, når Annelise taler om den sundhedskrise vi er midt i. Ved at finde ind til roen og kærligheden i os selv, kan vi sammen stoppe den Corona virus som har fået det meste af verden til at lukke ned. Brug situationen til at opdage nye muligheder for nærvær og kreativitet.2020-03-1929 min
En verden af tankerMavefornemmelseAnnelise dykker ned i begrebet mavefornemmelse, og ser ind i, hvor den lille stemme, som ofte er en fornemmelse og rigtig og forkert, kommer fra. Hvad fortæller mavefornemmelsen os og hvordan mærker vi, hvad den vil fortælle os.2020-03-0530 min
En verden af tankerBekymring vs nysgerrighedAnnelise taler ind i begreberne bekymring og nysgerrighed.
Hun stiller spørgsmål til, om vi kan fjerne vores hverdagsbekymringer med en højere bevidsthed på nysgerrighed.
Er vi opmærksomme på, hvad der sker i os, når vi er bekymrede, og kan vi bruge vores medfødte nysgerrighed til at skabe forandring og glæde?2020-02-2032 min
THE PODCAST with Annelise WornAmbition + Motherhood: Marketing, Mindset & MovementThis episode is a taster of the Marketing, Mindset & Movement workshop happening inside our Business Mummas FB group this week.
We're talking about how to combine ambition + motherhood without the overwhelm. And it all comes down to WELLBEING.
Physical, cognitive and professional wellbeing to be exact.
Listen in and look forward to hearing your thoughts1
Annelise xx2020-02-1719 min
En verden af tankerDu er nokAnnelise reflekterer over det at være nok. Hvis vi lever vores liv med en opfattelse af, at vi ikke er nok som menneske, så risikerer vi at slå os selv i hovedet, sætte en masse leveregler op for os selv og andre, føle os ensomme eller blive afhængige af stimulanser, for at dulme følelsen af ikke at være god nok.
Vi søger alle efter den samme følelse. Følelsen af lykke, kærlighed, ro, glæde, samhørighed, at blive set og være i et fællesskab.2020-02-0639 min
En verden af tankerDu ser verden som du har detAnnelise er optaget af, at vi bliver fanget ind i et tanketæppe af betydninger, som vi tillægger de ord vi bruger. Et tanketæppe så tykt, at vi tror, at vi er vores tanker.
Tanker om livet kommer under kærlig ordflowslup sammen med refleksioner over, hvordan kroppen helbreder sig selv, et Dalai Lama udsagn om børn og meditation, forvandling af mørke til lys og balancen mellem krop, sind og ånd.2020-01-2247 min
En verden af tankerAdfærd skaber kulturAnnelise kigger lidt ind i begrebet kultur. Hvis kultur er summen af menneskers adfærd, hvad er det så egentlig der styrer vores adfærd? Bliver vi påvirket af andre menneskers adfærd eller er kontrollerer vi vores egen adfærd?
Lyt til, hvordan Annelise skaber kultur.2020-01-0932 min
En verden af tankerJulens kærlige budskabAnnelise taler om julens forventninger til os selv og hinanden. Om traditioner og julens kærlige budskab, hvor vi rækker ud til hinanden. Podcasten slutter med et ønske om at bringe julens kærlige nærvær og glæde med ind i 2020.2019-12-2621 min