Shows
PR Future, the USC Center for Public Relations PodcastPRWeek Replay: AI Activated DiscussionThis episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on P...
2025-06-0928 min
ARN StoriesAnnenberg Media leaders navigate student journalists' concerns about deportationsNewsrooms across the country are adapting to a new socio-political landscape. Annenberg Media director Christina Bellantoni and executive producer Zain Khan spoke to us about the current state of journalism in college newsrooms.
2025-04-2521 minPR Future, the USC Center for Public Relations PodcastA conversation with Chantelle Darby, Accel's VP of CommunicationsBurghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for students and young professionals starting out in the industry.Featuring: Chantelle Darby, VP Communications, AccelHost: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relati...
2025-04-1636 minARN StoriesExperts visit Annenberg to give immigration reporting tipsAnnenberg student journalists heard reporting tips from experts who visited campus today. Katherine Contreras Hernandez has the story.
2025-04-0403 minPR Future, the USC Center for Public Relations Podcast2025 USC Annenberg Relevance Report: AI ActivatedFaryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief...
2025-03-2444 minARN StoriesReporter Recap: President Folt's interview with Annenberg Media and Daily TrojanEthan Huang helped produce today's exclusive interview with President Carol Folt between Annenberg Media and Daily Trojan representatives. Reporters in the control room were able to observe the conversation. Huang sat down with our executive producer, Isaac Vargas, to discuss what happened. To view the full interview with President Carol Folt, go to Annenberg Media's YouTube channel.
2025-03-0506 min
The AnnenverseOrganizational Communication: Building Strong Teams in Sports, Academia and BeyondIn this episode of “The Annenverse,” our host Skye Lee speaks with USC Annenberg Assistant Professor of Communication Marlon Twyman, USC Viterbi Professor Elisabeth Weiss, and USC Men’s Rowing Coach John Kaitz. Together, they explore the significance of organizational communication across various goal-oriented social contexts, including sports and academia. They delve into its role in fostering a robust and positive work culture, as well as practical strategies for USC Annenberg students to integrate organizational communication skills into their pursuits.This episode of “The Annenverse” is hosted, produced, and researched by journalism student Skye Lee. Co-produced...
2025-02-2111 minARN StoriesAnnenberg celebrates Charlotta Bass DayToday USC Annenberg and the USC Charlotta Bass Journalism & Justice Lab host the annual event to honor Bass. She was the first Black woman to own and operate a newspaper in the U.S. and a journalism trailblazer advocating for racial and social justice. This year's theme focused on how lawyers and families have historically used the media to rally public support for cases that shape our justice system.
2025-02-1202 minPR Future, the USC Center for Public Relations PodcastThe evolving world of PR & Comms, with Pilaar TerryAs part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more.
A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert L...
2024-12-3040 minPR Future, the USC Center for Public Relations PodcastAI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael SullivanEpisode Summary:New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year. Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the s...
2024-11-2633 minPR Future, the USC Center for Public Relations PodcastStrengthening workplace culture through communication, with David Michaelson, PhDUSC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/def...
2024-11-0435 min
Petspace PodcastEpisode 17 - Brett YatesOur guest on today’s episode, Brett Yates, is involved in more pet-friendly initiatives than you can shake a stick at. Pet-inclusive housing? You’ve got it. Community outreach and support? Throw it on the list. Research to incentivize and rapidly develop a single-dose, nonsurgical sterilant that would change spay/neuter practices forever? Yeah, why not? As the CEO of the Michelson Found Animals Foundation, Brett oversees a bevy of truly incredible projects and measures, all aimed at improving the lives of pets and their people.On this episode of the P...
2024-04-1640 minThe AnnenverseToo Long, Did Read: College BriefIf you've ever read "Morning, Trojan." in your email inbox, chances are you've heard of College Brief. What began as an Annenberg Media newsletter to provide college students with a brief email rundown of the daily news has now expanded to multiple campuses across California. In this episode of The Annenverse, Skye is joined by College Brief founder, sophomore Tomo Chien, and Media Center director Christina Bellantoni, who also serves on the College Brief advisory board. Together they discuss the importance of access to information, building a civically engaged generation, and taking your daily dose of quality r...
2024-04-1111 minThe AnnenverseToo Long, Did Read: College BriefIf you've ever read "Morning, Trojan." in your email inbox, chances are you've heard of College Brief. What began as an Annenberg Media newsletter to provide college students with a brief email rundown of the daily news has now expanded to multiple campuses across California. In this episode of The Annenverse, Skye is joined by College Brief founder, sophomore Tomo Chien, and Media Center director Christina Bellantoni, who also serves on the College Brief advisory board. Together they discuss the importance of access to information, building a civically engaged generation, and taking your daily dose of quality r...
2024-04-1111 minPR Future, the USC Center for Public Relations PodcastA Deep Dive into Gen Z's Scrolls with Day One Agency's Josh RosenbergIn this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media landscape. Josh shares his insights on how brands can tap into these behaviors to make a meaningful impact on a generation that is reshaping the rules of engagement.Fred and Josh discuss how the concept of "prime time" has evolved into...
2024-03-2126 minARN StoriesAnnenberg hosts Valentine's Day mixerThe 'How sweet is it to be an Annenberg student' mixer reminded students to not only love and appreciate others, but yourself.
2024-02-1501 minARN StoriesUSC Annenberg Professor Receives Global Fulbright Scholarship12 colleges and universities are top producers for both scholars and students within the Fulbright program, and USC is one of them.
14 of the recipients are USC students and recent alumni who have been accepted for the program.
One of them, a clinical professor at USC Annenberg, has received the Global Fulbright scholarship. Professor David Craig will have the rare opportunity to conduct research in 2-3 countries within two different world regions.
He has been teaching graduate courses at USC on the change of media operations in the US and globally. This includes creator...
2024-02-1405 minARN StoriesCelebrate Charlotta Bass day at USC AnnenbergThe daughters of LA police brutality-victim Rodney King and iconic 1950s and 60s human rights activist Malcolm X joined the USC Annenberg Charlotta Bass Journalism and Justice Lab on campus today to celebrate Charlotta Bass Day. Reporter Aidan Williams attended the event and has the story.
2024-02-1402 minPR Future, the USC Center for Public Relations PodcastUnwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica AdelmanM&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how wor...
2024-02-0836 minThe AnnenverseWe're So Back: Media Center Open HouseOn the first Thursday of every fall and spring semester, USC Annenberg's Media Center opens it's doors wide for those who want to learn more about the student-led newsroom, where anyone interested in telling stories in a variety of areas and platforms can find a home. For this episode, our host, Skye Lee, connects with the various student leaders of the media center desks to share the different opportunities open to any USC student. Mentioned: USC Annenberg Media Website - https://www.uscannenbergmedia.com/This episode of “The Annenverse” is h...
2024-01-1010 minPetspace PodcastEpisode 10 - Susan Michals CatConOur guest on this episode of the PetSpace Podcast, Susan Michals has spent close to a decade producing events that challenge typical “cat people” stereotypes. A former writer and producer at E!, Susan decided to marry her love of cats and her art background into the first Cat Art Show; impressed by the turnout, she created CatCon a year later, and the rest is history.Coming up on the 10th year of Cat Art Show, Susan joined us to talk about the origins of her feline-focused events, how rescue and visitor experiences separated CatCon from...
2024-01-0934 minThe AnnenverseTechnology and the Workplace: What Does the Future Hold?The COVID-19 pandemic has been described as the biggest shakeup in the workplace since the Industrial Revolution. By utilizing technologies like video conferencing and messaging services, workers could do their job from anywhere in the world, disrupting our understanding of how management, careers and lifestyles would look.But in a post-pandemic world, perhaps it's time to take a look at these revolutionary technologies. Are they helpful? Do they help everyone equally? And what does the future look like for remote work?In this episode of The Annenverse, two communication scholars from the Annenberg community seek answers to these...
2023-12-1114 minPR Future, the USC Center for Public Relations Podcast2024 Relevance Report Discussion: Welcome to AIIn this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.Download the 2024 Relevance...
2023-12-0857 minPetspace PodcastEpisode 04 - Beth PrattRecorded just a few months before P-22’s tragic passing, this episode features Beth Pratt of #SaveLACougars and the National Wildlife Foundation. Beth, aka “the Cougar Lady,” joins the PetSpace Podcast to talk about how P-22 became an iconic presence in LA, and in doing so, revolutionized the way people think about our relationship with urban wildlife. Beth has also spent years working on the Wallis Annenberg Wildlife Crossing, which is designed to give wildlife safe passage over the 101 freeway in Agoura Hills, CA. The project is monumental, is set to be finished in 2025, and as...
2023-10-1741 minARN StoriesAnnenberg hosts Kind Fest in partnership with student mental health organizations
Dozens of people gathered today in Wallis Annenberg Hall to attend Kind Fest, where speakers presented Rachel’s Challenge, a powerful story about Rachel Scott, the first student killed in the Columbine shooting. The speakers focused on the positives of her life and how she triggered a chain reaction of kindness in her life without even knowing it.
The event was organized by Annenberg’s Student Services Office and student organizations supporting mental health initiatives, like The Happy Hour, Annenberg Cross-Cultural Student Association, Men’s Mental Health Initiative and the Public Relations Student Society of America.
2023-09-1502 minPetspace PodcastPetSpace Podcast TrailerWhat was the moment you knew your life would never be the same because of an animal? Whether it was a childhood pet or a connection made at a time you least expected, animals can shape and transform our lives in incredible ways.Brought to you by Wallis Annenberg Petspace, The PetSpace podcast is here to explore the human-animal bond and these undeniable experiences with celebrity guests, industry professionals, and your everyday animal lovers.The Petspace Podcast is:Hosted by Catie Voglio,Recorded & Edited...
2023-09-1202 minThe AnnenverseCracking the Oligarch CodeAmidst Russia's invasion and the ensuing war in Ukraine, Russian oligarchs have remained unscathed. Western attempts to curb their influence through financial measures has had limited success. However, a game-changing approach has emerged from USC Annenberg PhD graduate and Assistant Professor at Dartmouth College Herbert Chang, and his team.Hosted by journalism major Skye Lee, The Annenverse delves into Chang’s revolutionary research that offers a fresh perspective on targeting the power of Russian oligarchs.Mentioned: “Complex systems of secrecy: the offshore networks of oligarchs” by Ho-Chun Herbert Chang, Brooke Harrington, Feng Fu, Daniel N Rockm...
2023-09-0711 minThe AnnenverseIs Activism the Future of Journalism?Journalists have traditionally been expected to completely detach their own opinions from their work. But now that standard is beginning to evolve in a way that accepts the inherent bias of reporters. But how much is too much? Diving deep into these important topics at the very heart of modern journalism, we bring in two viewpoints from our USC Annenberg community. Myah Genung, chief program officer for Charlotta Bass Journalism and Justice Lab, and Jen Byers, a master’s student in specialized journalism who is writing her thesis on objectivity and leading the Activism Des...
2023-08-1514 minPR Future, the USC Center for Public Relations PodcastHow AI is transforming the future of PR and communicationsHow is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into...
2023-05-1625 minPR Future, the USC Center for Public Relations PodcastPR & Its Role in Mental Health SupportThe COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’s 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on...
2023-04-2540 minThe AnnenverseEvery News Story is a Climate StoryAs climate change begins to have wider and more devastating consequences, climate journalism has never been more urgent. But reporters in this field face a variety of obstacles including the politicization of global warming and public distrust.Two members of USC Annenberg's community share their insights on this complicated and important topic of modern journalism. Allison Agsten is the director of the USC Center for Climate Journalism and Communication, and journalism student Shreya Agrawal is the editor of the Annenberg Media Earth Desk. Led by our host, journalism major Skye Lee, Agsten and Agrawal discuss underrepresentation in...
2023-04-2116 min
PR Future, the USC Center for Public Relations PodcastMaking an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social EngagementThe USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.While corporate social engagement exists in a variety of fo...
2023-04-0435 min
Annenberg Media Sports RadioThe SCoreboard: Hoops on Hoops — USC Basketball Heat CheckJoin USC Annenberg students Will Camardella, Crash Collier and Terence Holton as they kick off the spring season of The SCoreboard, Annenberg Media's only show dedicated solely to USC Athletics. This week, the trio goes well in-depth into both men's and women's hoops on the eve of March Madness, then transitions over to baseball to end the show. Don't miss out on some of the best USC basketball analysis out there, check the SCoreboard now!
2023-03-0120 minAnnenberg Media Sports RadioThree Rounds: Patrick Mahomes, NBA Playoff Picture and Bracing for March MadnessJoin USC Annenberg students Nolan Ezzet, Logan Drone and Kyle Frankel as they kick off the spring edition of Three Rounds, Annenberg Media's podcast dedicated to in-depth sports debate. This time around, the trio discusses where two-time Super Bowl champion Patrick Mahomes belongs in the all-time quarterback rankings, what NBA teams look best as the league enters the home stretch of the regular season and what college programs are most geared for the highly anticipated March Madness basketball tournament. Don't miss out on any of the action, Three Rounds is now streaming wherever you find your podcasts.
2023-02-2530 min
PR Future, the USC Center for Public Relations PodcastPublic Relations in the Age of Social Media with TikTok Satirist ColorMeLoverlyTikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this new transparent communication.Public relations TikTok accounts are few and far between when compared to news accounts, something Clara has properly taken advantage of. Her personal know-how of pop culture, the current social media buzz, and awareness of what’s going on...
2023-02-2139 min
PR Future, the USC Center for Public Relations PodcastDriving Corporate Activism with Lyft's Dominic CarrHow far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to abortion clinics at legal risk. The team at Lyft was quick to speak out against the legislation, and ensured drivers that they would cover legal fees and offer additional support if they were caught in trouble for bringing people to access...
2023-01-3126 minPR Future, the USC Center for Public Relations PodcastSeason 4 Coming Next TuesdayOur student-produced podcast series, #PRFuture, returns with all-new episodes and interviews starting on January 31. We continue to look at causes, as featured in the Relevance Report, and introduce listeners to some new voices in the PR industry. Find our past episodes wherever you download your favorites. Find our Relevance Report at annenberg.usc.edu/relevance and our Global Communication Report at annenberg.usc.edu/gcr.
2023-01-2400 min
Match VolumeWhat's it Like to Work at Annenberg Media?If you ever wanted a sneak-peak into what it is like to work in Annenberg Media, this is your all-access pass episode. Executive editor Nataly Josepth about what led her to join Annenberg Media and her journey in the newsroom. `
2022-12-1324 min
ARN StoriesWallis Annenberg Center for the Performing Arts offers free performing arts classes for L.A. kidsAt the Wallis Annenberg Center for the Performing Arts in Beverly Hills. kids from across L.A. gather to sing dance and learn. These interactive classes teach the kids everything from salsa dance to musical theater. The best part it's free and open to all kids especially in the wake of the pandemic and decreased funding for the arts in public schools Charlotte Phillipp reports.
2022-12-0205 minARN StoriesMayoral candidates speak to Annenberg MediaThe Midterm elections are five days away...The latest polls have Bass leading Caruso by just 3 percentage points. Annenberg Media had the opportunity to speak with L-A Mayoral Candidates Rick Caruso and Karen Bass.
2022-11-0401 minARN StoriesUSC Annenberg celebrates its 50th anniversaryToday marked the second day of celebration commemorating Annenberg's 50th anniversary. Ashley Nguyen sat down with Mariela Gomez, a journalism grad student and one of the speakers at yesterday's festivities, to reflect on the history, values, and challenges that make up the Annenberg experience.
2022-09-2202 min
From Where We AreFrom Annenberg's 50th to the Cardinal Divas of SCOn todays show, we look at the celebrations taking place for Annenberg's 50th anniversary, a bill to protect employees of being fired due to smoking cannabis passed in California, the Cardinal Divas of SC's rise to stardom. All of that and more in today's From Where We Are.
2022-09-2119 minPR Future, the USC Center for Public Relations PodcastThe Future of Corporate ActivismAs a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and supporting social justice issues: K. Corley Kenna, head of communications and policy, Patagonia Dominic Carr, vice president, communications, Lyft Elyse Cohen, vice president, social impact and inclusion, Rare Beauty Sean Greenwood, director of PR and communications, Ben & Jerry’sThe discus...
2022-05-1348 min
The Annenberg Learner PodcastEpisode 1: Two Bit Circus with Dr. Leah HanesIn March 2020, Annenberg Learner partnered with Two Bit Circus to provide FREE STEAM-based online projects for K-12 students. The Annenberg Learner site contains over 150 hands-on science, arts, and tech projects designed for educators, parents, and children across the country and around the world. Two Bit Circus Foundation serves children in all economic situations by creating learning experiences to inspire entrepreneurship, encourage young inventors, and instill environmental stewardship.
2022-01-0649 minPR Future, the USC Center for Public Relations PodcastBuilding With Purpose: Elyse Cohen of Rare BeautyInspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident. But when the brand was being conceptualized, incorporating social responsibility and community impact into the products and everyday practices of a beauty brand was uncharted territory. Enter Elyse Cohen, Vice President of Social Impact & Inclusion at Rare Beauty. Cohen has championed social impa...
2021-11-1929 minPR Future, the USC Center for Public Relations PodcastCombating Media Bias with Vanessa Otero of Ad Fontes MediaIn 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landscape. While the chart began as Otero’s own content analysis work, today, it is created by a team of professional analysts who are politically balanced, and who review media sources every day. Despite the state of today’s polarized media...
2021-10-2232 minPR Future, the USC Center for Public Relations PodcastBrand Purpose Best Practices with Burghardt Tenderich and Julia KiefaberCreating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic campaigns that make an impact. Luckily, our team at the Center for Public Relations analyzed almost 300 purpose campaigns in early 2020 to create just such a map. Our associate director Burghardt “BT” Tenderich and director of strategic planning at Weber Shandwick Julia Ki...
2021-08-1934 minPR Future, the USC Center for Public Relations PodcastSeason 2 Wrap-Up: Fred Cook on Politics, Polarization and PurposeThis past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through our research this past year, we’ve discovered that communications professionals have a significant role to play in creating it. How we work, why we create the content and campaigns that we do and who we stand up for will all play a role in t...
2021-07-2936 minPR Future, the USC Center for Public Relations PodcastTruth Decay: Discussing Disinformation, Polarization and Data with Jennifer KavanaghPolitical scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth decay” describes four different trends around facts and opinion contributing to the shift away from data: increasing disagreement around facts and data, the blurring of the lines between the two, increased influence of opinion and commentary and declining trust in key institutions.In this e...
2021-06-2426 minPR Future, the USC Center for Public Relations PodcastHigh Conflict: Understanding Polarization with Bestselling Author Amanda RipleyIn her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, there is still hope for the future, for us to return to a place of good conflict. In this episode, Fred and Amanda discuss some of the ways that corporate communications are impacted by high conflict and might pl...
2021-04-1539 minPR Future, the USC Center for Public Relations PodcastDinner Discussions and Democracy: Breaking Through Polarization with Philippa HughesFrom cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving them through grassroots efforts to start conversations. Her dinner series, “Looking for America,” aims to bring people together across the political divide to have frank conversations about politics and try and find common ground. In this episode, Fred and Philippa discuss the current state of polar...
2021-04-0134 minPR Future, the USC Center for Public Relations PodcastThe Polarization Problem: Media Perspectives on Bridging the Divide with Christina BellantoniWhile it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Bellantoni, an expert on all things politics and polarization who spent 12 years reporting in Washington, about the future of polarization. In this episode, Fred and Christina discuss how we can combat some concerning predictions for...
2021-02-2530 minPR Future, the USC Center for Public Relations PodcastA Conversation with NextGen PR PractitionersThe Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we talked with three USC Annenberg PR students who tackled various aspects of the future of our industry in their essays for the 2021 Relevance Report to discuss the habits of their generation and where they think the communications industry is headed. Adrine...
2021-02-0729 minPR Future, the USC Center for Public Relations PodcastInauguration Special: Communicating in the Divided States of AmericaAs we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more. As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether w...
2021-01-2017 minPR Future, the USC Center for Public Relations PodcastThe Time is Now: Diversity, Equity and Inclusion in 2021This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a work environment where everyone sees themselves represented and feels comfortable speaking their mind.In this episode, our guests Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moor...
2021-01-1135 minPR Future, the USC Center for Public Relations PodcastLive Entertainment and Experiences: What Brands Need to Know in 20212020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Futu...
2020-12-0941 minPR Future, the USC Center for Public Relations PodcastMelissa Waggener Zorkin on Finding your Purpose — And Leading With ItFulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy. Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the impo...
2020-10-2923 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Autoridade Nacional de Proteção de DadosNeste episódio, Daniel Annenberg comenta sobre os nomes indicados à Diretoria da Autoridade Nacional de Proteção de Dados, responsável por fiscalizar a LGPD - Lei Geral de Proteção de Dados.
2020-10-2200 min
Podcast do Daniel AnnenbergJingle da Campanha 202045 444
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Daniel Annenberg é meu candidato
Simplificando a nossa SP
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2020-10-2100 minPR Future, the USC Center for Public Relations PodcastSeason 1 Wrap-Up: Fred Cook on New ActivismIn this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report. In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for act...
2020-10-1527 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Telefonia 5GNeste episódio, Daniel Annenberg comenta sobre a chegada da tecnologia 5G, a quinta geração de internet móvel, que vai revolucionar as nossas vidas e os negócios.
2020-10-0900 minPR Future, the USC Center for Public Relations PodcastCarolyn DeWitt on Rock the Vote's Brand Partnerships for Civic EngagementAs we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely. Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting...
2020-10-0429 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Geração Z e Fake NewsVocê sabia que a geração Z é a que tem menor predisposição para acreditar em fake news? Confira neste episódio de 2 minutos de conversa com Daniel Annenberg
2020-09-1702 minPR Future, the USC Center for Public Relations PodcastChristopher Miller on Ben and Jerry’s Flavor for ActivismBen and Jerry’s has always been known for serving delicious ice cream with extra scoops of peace, love and justice. Social mission has always been an integral part of the company’s day-to-day operations — so much so that Ben and Jerry’s has their own in-house activism department. Christopher Miller is the head of this activism team. A few months ago, he drafted Ben and Jerry's second statement in support of Black Lives Matter following the killing of George Floyd, which was lauded within the PR industry as one of the most successful corporate statements on racial justic...
2020-09-0930 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Inclusão DigitalNeste capítulo de 2 Minutos, Daniel Annenberg comenta sobre os desafios da educação à distância e a necessidade de investimento em inclusão digital.
2020-09-0302 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Internet na PeriferiaNeste capítulo do 2 minutos, Daniel Annenberg fala de inclusão digital e o acesso à bandar larga nas periferias das grande cidades.
2020-08-2902 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Racismo InstitucionalNeste capítulo do 2 minutos, Daniel Annenberg fala sobre racismo institucional e a sua experiência fazendo pesquisa para o livro Rota 66, do Caco Barcelos, 30 anos atrás.
2020-08-2503 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Violência Sexual e Aborto LegalNeste capítulo do 2 minutos, Daniel Annenberg opina sobre a politização de um crime hediondo sofrido por uma criança de 10 anos.
2020-08-1803 minPR Future, the USC Center for Public Relations PodcastUSC Annenberg School's Henry Jenkins and Robert Kozinets on Fan ActivismFrom Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives. In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of respond...
2020-08-1735 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Transparência de DadosO PL255 do vereador Daniel Annenberg é uma ferramenta para garantir a transparência de dados em períodos de calamidade pública. Saiba mais, em dois minutos.
2020-08-1302 min
Podcast do Daniel Annenberg2 Minutos com Daniel Annenberg sobre Brutalidade PolicialDois minutos com Daniel Annenberg sobre Brutalidade Policial
2020-08-0502 minPR Future, the USC Center for Public Relations PodcastKelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’sCorporate activism has long been sewn into the fabric of Levi Strauss and Company, and over the past seven years, senior vice president and chief communications officer Kelly McGinnis has continued to uphold Levi Strauss’ reputation as a pioneer in tackling social issues. Bringing her background in social work to the table, Kelly has continued to seek out new opportunities to foster change in the corporate world through employee activism, activist partnerships and corporate coalitions. In this episode, Kelly discusses the power of listening to employee opinions, emphasizing that many of the company’s most memorable actions in re...
2020-07-3032 minPR Future, the USC Center for Public Relations PodcastDamon Jones on CSR in the Age of New Activism: How P&G is Changing the TideDamon Jones has been challenging gender stereotypes, promoting sustainability and fighting for racial equality for the past 23 years through his work at Procter and Gamble. Since being promoted to P&G's chief communications officer at the outset of the COVID-19 pandemic, Damon has continued to foster important discussions within P&G’s audiences and enact positive social change in the corporate landscape. In July 2020, he was named the most influential person in public relations and business on the PR Week U.S. 2020 Power List, and is the first Black man to top the list in its 14-year history. I...
2020-07-1430 minPR Future, the USC Center for Public Relations PodcastApril Reign on #OscarsSoWhite, Racial Justice and Social Media ActivismAs she watched the Oscars from her living room, attorney April Reign tweeted a single hashtag that would change the conversation around diversity and inclusion in Hollywood forever. #OscarsSoWhite started a movement that led her to devote her life to activism, working to amplify traditionally underrepresented voices in the entertainment industry. In this episode, April discusses how social media is propelling conversations around race, discrimination and social inequity to greater national attention, and how this phenomenon is playing an essential role in the recent resurgence of the #BlackLivesMatter movement. As an equity advisor for Sephora, April also offe...
2020-06-2532 minPR Future, the USC Center for Public Relations PodcastJamie Margolin on Leading Youth to Power: PR and Activism in Zero HourAt age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
2020-06-0919 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth ActivismMarch for Our Lives began in a small town in Florida, but its student organizers went on to spearhead the largest single-day protest against gun violence in U.S. history. The organization registered over 50,000 new voters and spurred the highest percentage of youth voter turnout ever in the 2018 midterm elections.In part two of our interview with March For Our Lives co-founder Brendan Duff, Brendan discusses why the March For Our Lives organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with corporations and which public relations tactics...
2020-05-1920 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth ActivismOn February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto media relations manager, how he used public relations tools early on to bring their messages to a global stage....
2020-05-1921 min
USC Annenberg MediaThe Rundown: May 1, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC.
2020-05-0209 minUSC Annenberg MediaThe Rundown: April 24, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC.
2020-04-2510 minUSC Annenberg MediaThe Rundown: April 17, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC.
2020-04-1806 minUSC Annenberg MediaThe Rundown: April 10, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC.
2020-04-1109 minUSC Annenberg MediaThe Rundown: April 3, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC.
2020-04-0409 minUSC Annenberg MediaThe Rundown: March 27, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-03-2807 minUSC Annenberg MediaThe Rundown: March 13, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-03-1410 minUSC Annenberg MediaThe Rundown: March 6, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-03-0709 minFrom Where We AreFrom Where We Are: USC must redo Title IX; Marshall School of Business cancels abroad programs; and beloved local diner, Grinder, shuts its doorsOn today’s show, the coronavirus dominates. USC students react to the spread of the disease around the world, the USC Marshall School of Business announces study abroad programs will be canceled. Annenberg Media’s executive editor Ruby Yuan talks about how his family in Wuhan, China, has been impacted. Additionally, we cover the Department of Education’s demand that USC makes sweeping changes to its Title IX policy, the closing of local diner, Grinder, and bring listeners a conversation with Annenberg Media managing editor Dan Toomey and Pulitzer Prize winning authors Nicholas Kristof and Sheryl WuDunn. Pro...
2020-02-2929 minUSC Annenberg MediaThe Rundown: February 21, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-02-2209 minFrom Where We AreFrom Where We Are: Trump swings through LA, Boy Scouts go bankrupt and USC takes a long look in the mirrorOn today’s show, President Donald Trump makes a quick visit to Los Angeles, Annenberg Media talks to a former Boy Scout after the Boy Scouts of America declares bankruptcy, and USC’s Culture Commission visits Annenberg to talk about last semester’s Cultural Values poll.
All that and more...from where we are!
Executive Producer: Isaiah Murtaugh
Lead Producer: Zazu Lippert
Associate Producer: Rebecca Katz
Hosts: Micaela Stevens and Waylon Cunningham
Technical Director: Yuki Liang
2020-02-1929 minUSC Annenberg MediaThe Rundown: February 14, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-02-1409 min
USC Annenberg MediaThe Rundown: February 7, 2020Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2020-02-0709 minUSC Annenberg MediaThe Rundown: December 6, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-12-0610 minUSC Annenberg MediaThe Rundown: November 22, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-11-2209 minUSC Annenberg MediaThe Rundown: November 15, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-11-1509 minUSC Annenberg MediaThe Rundown, November 8, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-11-0810 minUSC Annenberg MediaThe Rundown, November 1, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-11-0109 minFrom Where We AreFrom Where We Are: October 3, 2019On today’s show, compensation for victims of the 2017 Las Vegas shooting, the direct of the LA Opera steps down, and a conversation with USC Annenberg Dean Willow Bay and Annenberg Radio News producer Luke Scorziell. Match Volume’s Eileen Chen also sits down with the director of USC’s Center for Sustainability Solutions. All this and more, FROM WHERE WE ARE.
Producers: Joshua Chang, Luke Scorziell, Evan Jacoby and Isaiah Murtaugh
Hosts: Jolene Pumphrey and Helana Getayalew
Technical Director: Yuki Liang
2019-10-0429 minUSC Annenberg MediaThe Rundown, April 25, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-04-2608 min
USC Annenberg MediaThe Rundown April 19, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-04-1907 min
USC Annenberg MediaThe Rundown, April 12, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-04-1206 min
USC Annenberg MediaThe Rundown , April 4th, 2019Tune in to The Rundown from Annenberg Media, a student-run news organization at USC Annenberg. The Rundown is your weekly update on news about USC, upcoming events on campus and Trojan Tales, a series on USC’s lesser-known stories, history and places.
2019-04-0507 min