Shows
REPRESENTED with Annie GichuruPodcast Break 2025Taking a short podcast break during Australian school holidays and will be back with you from 4th August.This is an opportunity for you to re-listen to some of your favourite past episodes or take the time to watch the guest interviews on YouTube.If this podcast has been of value to you and supported your understanding of anti-racism work, I'd love you to leave a rating and review so we can reach more people who this podcast might be the only way they deep their toe into this work.Leave a rating...2025-06-2903 minREPRESENTED with Annie Gichuru72. Why Learning to Hold Safer Spaces is Still Your Most Important SkillIn the world of online business, we're often told to focus on niche, funnels, and content. And whilst those areas of your business are important, your ability to hold safer space is the real difference-maker.In this solo episode, I’m sharing why learning to hold safer space is the most important skill you can develop as a coach, creative or course creator. It’s about building trust, showing cultural sensitivity and becoming a leader who sees and honours the full humanity of your clients.I talk about: 🎙 What it actually means to hold saf...2025-06-2222 minREPRESENTED with Annie Gichuru71. This Work Was Never Supposed to Be About BuzzInclusion work may no longer be trending but that doesn’t mean it’s no longer necessary. In this solo episode, I’m speaking directly to the online business owners who felt the urgency, who cared deeply, but who’ve gone quiet. Whether it was burnout, uncertainty, or simply life moving on, I see you.This episode is a reminder that racial equity work was never meant to be a moment. It’s a movement. And when the pendulum swings back and it will the people who stayed in the work will be the ones we look to...2025-06-1515 minREPRESENTED with Annie Gichuru70. You Cannot Automate InclusionAI is here. It’s quick, efficient, and already shaping the way we do business from the words we use to the clients we attract.But what happens when we let AI do the heavy lifting and we stop checking if our values are still at the centre?In this solo episode, I’m unpacking the quiet dangers of relying too heavily on AI without doing the deeper work of inclusion. From bias baked into your copy to sounding like every other coach in a saturated market, we’re naming the risks and what to do ins...2025-06-0813 min
REPRESENTED with Annie Gichuru69. The Power of Naming, Claiming & Creating Wealth on Our Terms Ft. Fabrice OmankoyWhat happens when financial literacy becomes more than just a skill but a vehicle for healing, empowerment, and transformation?In today’s episode of the REPRESENTED Podcast, I’m in conversation with Fabrice Omankoy, founder of Black Wealth Connect, a bold and brilliant platform shifting the way we talk about money, ownership, and community within the Black diaspora.Fabrice’s journey is anything but typical. From growing up in a small Australian town to playing pro soccer and eventually finding his purpose in finance, he shares how discipline, curiosity, and the audacity to name things as the...2025-06-0147 min
REPRESENTED with Annie Gichuru68. Mental Health & Multicultural Care Featuring Pearl ProudWhat does it mean to belong when no one around you looks like you? How do you hold on to your identity while building a new life on unfamiliar land?In today’s episode of the REPRESENTED Podcast, I’m in conversation with my dear friend Pearl Proud—a psychologist, executive consultant, and founder of Pearl Proud Consulting Group. Pearl has lived in Australia for nearly 40 years after migrating from apartheid South Africa, and in this powerful episode, she shares how love, boundaries, and a deep sense of purpose shaped her life and leadership.Here’s what y...2025-05-251h 04
REPRESENTED with Annie Gichuru67. How to Talk About Race in the Workplace Featuring Khayshie Tilak RameshDid you know that conversations around race are the most avoided topic in workplace DEI efforts? Despite corporate commitments to diversity and inclusion, real conversations about race often get pushed aside, left simmering under the surface, unaddressed and unresolved.In this episode of Represented Podcast, I sit down with Khayshie Tilak Ramesh, an award winning leader committed to making the invisible visible. With her background in legal spaces, conflict resolution, and community advocacy, Khayshie shares the truth about why these conversations are so hard and why they’re absolutely necessary.We discuss:Wh...2025-05-181h 12
REPRESENTED with Annie Gichuru66. Truth-Telling and Preserving African Heritage Featuring Valerie KeterDid you know that less than 2% of the world's documented history is dedicated to African stories? Despite being the cradle of humanity, much of Africa's rich history remains untold or worse, misrepresented.In this episode of the Represented Podcast, I sit down with Valerie Keter, a Kenyan historian and filmmaker committed to truth-telling and preserving African heritage. Valerie’s work brings to light the stories that colonial narratives tried to erase, showcasing African architecture, the significance of traditional hairstyles, and the lasting impact of colonisation that still shapes our societies today.We...2025-05-111h 20REPRESENTED with Annie Gichuru65. Faith, Identity & The Pressure to PerformCan faith and performance exist in the same breath?As we build on from the past two episodes in this heart to heart to women of colour, I’m reflecting on how my Christian faith, the very thing that’s sustained me for over 20 years in Australia, also got tangled up in performance culture.I share how I misunderstood humility as playing small, how colonial Christianity made whiteness the standard of purity, and how so many women of colour have taken on the silent burden of being the “good Christian woman” by self-sacrificing, people pleasing, and endl...2025-05-0415 minREPRESENTED with Annie Gichuru64. Is It Safe To Slow Down?If you’ve ever found yourself resting but still feeling guilty, or needing to do something even in your quiet moments, this episode is for you.In Is It Safe to Slow Down? I’m speaking directly to the women of colour who’ve spent their lives performing, striving, and adapting because survival demanded it.But now?You’re wondering if there's a softer way to live. And you're not alone.In this episode, I share: 🎙 How generational trauma shows up in our relationship to rest🎙 Why rest can feel unsafe...2025-04-2722 minREPRESENTED with Annie Gichuru63. The Performance of Being EnoughWhat if your need to constantly prove yourself… wasn’t just about ambition?What if it came from years of being told, directly or silently, that who you are isn’t quite right?In this tender and personal episode, I’m speaking directly to women of colour. To the ones who’ve softened their accent, hidden their cultural identity, overachieved, and overworked… just to be seen as “enough.”I share my story of leaving Kenya, adapting to life in Australia, and the silent performance I took on from changing how I spoke, dressed, and worked, to tying...2025-04-2025 minREPRESENTED with Annie Gichuru62. Doing Business Without Replicating Colonial ThinkingIn this follow-up to last week’s deep dive into the roots of colonialism, I’m shifting the focus to what it actually looks like to decolonise your business in practice, especially if you’re a solopreneur or coach.We’re going beyond the surface to talk about:🎙 Why your assumptions about your "ideal client" might be rooted in bias🎙 How colonial mindsets sneak into your messaging, lead magnets, and business relationships🎙 The influence of AI bias on your marketing and how inclusive language alone isn’t enough🎙 Why bro marketing and hust...2025-04-1322 minREPRESENTED with Annie Gichuru61. What Does Colonialism Have To Do With The Coaching Industry?Have you ever wondered what colonialism has to do with your coaching business today? In this eye-opening episode, we’re taking a step back to explore the roots of colonialism, beginning with the pivotal Berlin Conference of 1884-1885.If you've been inspired by recent episodes featuring my students courageously navigating racial equity, today's deep dive is essential listening. We're unpacking how historical events like the colonisation of Ceuta by Portugal set the stage for global exploitation, economic inequalities, and systemic racism we still see today.You’ll learn:🎙 What colonialism truly means and why it...2025-04-0621 min
REPRESENTED with Annie Gichuru60. Growing Up Under Apartheid & Unlearning Its Legacy Ft. Tania CarcenacWhat happens when you realise the version of “equality” you grew up with was shaped by privilege?In this episode of REPRESENTED, I’m joined by Tania Carcenac, a life coach, women's circle facilitator and graduate of my REPRESENTED program, who grew up in apartheid-era South Africa. It’s a conversation about proximity, privilege, and what it takes to truly unlearn the messages we’ve absorbed about race, even when we think we’ve done the work and are therefore one of the "good ones."Tania shares what it was like growing up in a system...2025-03-3045 min
REPRESENTED with Annie Gichuru59. “Is It OK to Use the Term Black?” A Candid Conversation About Race, Parenting & Coaching Ft. Sarah TownsendThis week’s episode is one of the most heartfelt and honest conversations I’ve had on the podcast.I’m joined by Sarah Townsend an activator, coach, facilitator and graduate of REPRESENTED who shares what it really looks like to move from silence and fear to meaningful action in the work of anti-racism.Sarah came into this work believing she was already “one of the good ones” conscious, inclusive, and kind. But as you’ll hear, what she uncovered about her own inaction, discomfort, and internalised beliefs completely shifted how she now shows up as a coach...2025-03-231h 04REPRESENTED with Annie Gichuru58. The Eras of RacismLater this week on March 21st is not only my birthday, but also the International Day for the Elimination of Racial Discrimination. It's a day that calls on all of us to reckon with racism, because racism is not something in the past, it's alive and evolving today.In this episode, I take you on a journey through the Eras of Racism. From the Transatlantic Slave Trade right up to today’s world of AI bias.Here’s what you’ll take away from this episode:🎙 What raci...2025-03-1629 min
REPRESENTED with Annie Gichuru57. Building a 6 Figure Micro Agency Ft. Eman IsmailWhen was the last time you questioned whether the path you were on was truly yours?For Eman Ismail, that moment came when she found herself racing home from a corporate job, hoping her two-year-old son would still be awake. Night after night, she arrived to find him fast asleep on the couch, waiting for her. That moment of heartbreak became the catalyst for a radical shift: leaving behind traditional employment to build a business on her own terms.In this episode of Represented, Eman shares her journey from being a burnt-out communications...2025-03-091h 11REPRESENTED with Annie Gichuru56. International Women's Day As a Solopreneur: How to Make an Impact from Behind the ScreenIt’s International Women’s Day on 8th March. The hashtags are trending. The corporate brunches are happening. The cupcakes have been ordered. But let’s be honest, does any of this actually change anything?As a solopreneur, I don’t have an office to walk into where HR is running an IWD event. I don’t get the morning tea, the networking panels, or the LinkedIn posts from my CEO. And if you’re anything like me, you might be wondering…"What does IWD even mean for someone like me? And if it is still relevant...2025-03-0232 min
REPRESENTED with Annie Gichuru55. Marketing That Makes People Feel Seen Featuring Sonia ThompsonDoes your business genuinely make people feel like they belong? Or are you unintentionally sending a message that certain people don’t?In this episode, I sit down with Sonia Thompson, an inclusive marketing strategist, Forbes contributor, and someone whose work has deeply influenced how I think about representation. Sonia’s approach to marketing isn’t about tokenism, it’s about creating spaces where people don’t just see themselves, but feel like they belong. We have an in depth conversation concerning the state of representation in marketing in 2025, what’s changed, what’s still missin...2025-02-231h 09
REPRESENTED with Annie Gichuru54. Exposing Digital Colorism Featuring Christelle Mombo-ZigahAI is shaping the world faster than we can keep up. But what happens when the technology meant to serve us erases us instead?My guest today, Christelle Mombo-Zigah, is exposing a critical issue: digital colorism: the biases in AI that distort, misrepresent, and sometimes completely erase people of colour in digital spaces.Born and raised in France to Congolese parents and now based in Silicon Valley, Christelle is a futurist and problem-solver who believes AI can be a force for good, but only if we address its...2025-02-1655 minREPRESENTED with Annie Gichuru53. AI & Business: What Every Online Business Owner Needs to Know About BiasAI is everywhere right now. From content creation to time management, it’s making running an online business easier than ever. But what if I told you that the very tools we rely on could be harming our businesses and our communities without us even realising it?In today’s episode, I'm tackling something that’s rarely talked about in online business: AI bias. AI isn’t neutral. It’s shaped by the people who create it, which means it can reflect racial, gender, and systemic biases that exclude or misrepresent entire groups of people...2025-02-0916 min
REPRESENTED with Annie Gichuru52. A Fresh, Nuanced Take on Antiracism Featuring Marie BeechamI'm so excited this week to bring to you Marie Beecham, an influential speaker and thought leader who has reached millions through her insightful approach to antiracism. Marie’s unique perspective is a breath of fresh air in a world that often feels divided. She has a way of teaching race and equity with nuance, offering space for critical thinking, while inspiring listeners to take actionable steps toward change.We discuss Marie’s personal journey of growing up mixed-race and how it shaped her commitment to this important work. Marie also opens up about the mistakes she's made...2025-02-021h 16
REPRESENTED with Annie Gichuru51. [PART 2] Warrior Heart: From Cultural Strength To World Champion Featuring Shantelle Thompson OAMLast week Part 1 laid the foundation by revealing Shantelle’s early life and how she discovered the warrior within. Now, in Part 2, we dive even deeper into Shantelle’s story and the drive behind her activism and advocacy. We explore:🛡 Social Justice & Equity: The impact of Shantelle’s work through the Kiilalaana Foundation and the Warrior Heart community.🛡 Pushing Past Barriers: Moving beyond the comfort zone and harnessing a resilient “warrior heart” mindset.🛡 Honouring First Nations Perspectives: Shantelle’s candid thoughts on January 26th and how we can stand in t...2025-01-2645 min
REPRESENTED with Annie Gichuru50. [PART 1] Warrior Heart: From Cultural Strength To World Champion Featuring Shantelle Thompson OAMWhat does it mean to fight for your identity, culture, and sovereignty? To embrace your truth, step into your power, and create a path that’s meaningful not just for yourself but for others too?In this powerful episode of the Represented Podcast, I’m joined by Shantelle Thompson OAM—a proud Barkindji/Ngiyampaa woman, mother of five, and 3x Brazilian Jiu-Jitsu World Champion. Known as the Barkindji Warrior and Warrior Heart, Shantelle’s story is one of resilience, reclamation, and inspiration.From growing up as the second eldest of 17 siblings to becoming a cultural leader a...2025-01-1942 minREPRESENTED with Annie Gichuru49. A Look Back At 2024As we wrap up the year, I’m reflecting on the joy and purpose this podcast has brought not just to me, but to the incredible community we’ve built together. From celebrating Kenyan traditions with family this Christmas to producing 50 meaningful episodes, this year has been full of connection, growth, and gratitude.In this special episode, I’m sharing:🎙 A heartfelt review of 2024, including some of the most memorable conversations.🎙 The impact this podcast has had on amplifying the voices of Black, Indigenous, and People of Colour.🎙 What you can look forward to...2024-12-2935 min
REPRESENTED with Annie Gichuru48. Breaking Through Toxic Cultural Beliefs & Getting PR Ready Featuring Nina DafeIf you’ve ever felt like public relations is a world reserved for others...those with more resources, confidence, or visibility, this episode is for you.I’m chatting with Nina Dafe, founder and CEO of The Far Above Rubies Collection, who helps women go from stumped to savvy when it comes to PR. As an award-winning content marketer, freelance writer, and international speaker, Nina has been featured in outlets like HuffPost, Thrive Global, and Bustle. She’s on a mission to demystify PR and empower underrepresented voices, especially Black women, to claim their space.In thi...2024-12-2252 min
REPRESENTED with Annie Gichuru47. How Bias Is Shaping Our World Featuring Elizabeth LangWhat does racial equity truly look like in 2024, and are we moving closer to or further from that vision? In this episode of Represented, I sit down with Elizabeth Lang, the Founding CEO of Diversity Focus, a consultancy driving change in workplace culture, diversity, equity, and inclusion. Elizabeth's journey from community development to speaking on global stages, including the United Nations in Geneva, is nothing short of inspiring.This conversation dives into the pressing issues of racial and gender equity in 2024, the role of silence in the face of racism, and the innovative...2024-12-151h 13
REPRESENTED with Annie Gichuru46. Simplify, Scale, Succeed: A Fresh Take on Launches Featuring Chelsea WallaceLaunching can be a whirlwind, but what if it didn’t have to be? In this episode of Represented, I'm chatting with Chelsea Wallace, Launch & Evergreen Funnel Strategist and Copywriter who’s reshaping how we approach online launches. Whether you’re a coach with a launch model or curious about evergreen funnels, Chelsea shares the latest tried and tested strategies that will leave you rethinking your approach.Here’s why you’ll want to tune in:🎙 Common Launch Pitfalls: Learn the top mistakes most coaches make and how to avoid them.🎙 Everg...2024-12-0859 min
REPRESENTED with Annie Gichuru45. Thriving In A System That Overlooks You Featuring Yemu PhiriHow do you thrive in a system that often overlooks you? How do you create opportunities when none exist?On this episode of Represented, I’m joined by Yemu Phiri, a powerhouse consultant, educator, and advocate who’s reshaping the narrative for migrant women of colour in Australia. With over 18 years of experience across industries like mining, oil and gas, and construction, Yemu brings a wealth of knowledge on leadership, equity, and organizational development.We unpack her journey from navigating barriers in the corporate world to founding the African Professional Women (APW) meet-up to support work...2024-12-0150 minREPRESENTED with Annie Gichuru44. The Truth About Scholarship Programs: 5 Errors Coaches Keep MakingCreating scholarship programs for your coaching business can be a powerful way to increase accessibility—but only if done right.In this episode, I’m sharing:🎙 The real reasons online business owners create scholarship programs—and why being clear on your intention is non-negotiable. 🎙 Why I caution coaches and actually tell them not to create scholarship programs unless...🎙 The 5 common mistakes coaches make that sabotage their programs I know it’s a lot to consider, and you might be wondering: How do I create a scholarship program that’s inclusive, supportive...2024-11-2431 minREPRESENTED with Annie Gichuru43. Why Inclusive Brands Make This Statement a PriorityWhat truly sets inclusive businesses apart? It’s not just their services or branding, it’s how they communicate their values through an Inclusion Statement.In this episode, we’ll explore:🎙 What an Inclusion Statement is and the many names it can go by, from DEI Statement to Belonging Statement.🎙 Why every business needs one, especially in today’s saturated coaching industry.🎙 The 3 key elements that make an Inclusion Statement effective, authentic, and uniquely yours. 🎙 Why crafting an inclusion statement is not about perfection—it’s about building tr...2024-11-1724 min
REPRESENTED with Annie Gichuru42. The Power of Rest and Redefining Success as a WOC Leader Featuring Monique ShieldsWhat if success could be redefined on your terms—without compromise, burnout, or constant over-qualification? Monique Shields, the powerhouse behind Seven Pines Leadership and host of Ambition Without Compromise Podcast, has spent her career guiding women of colour CEOs and founders toward a liberated version of leadership that honours who they are, not just what they achieve.In this episode, we discuss the radical act of rest as a strength, challenging the notion that stillness equals unproductiveness. She unpacks the concept of “collecting mass burnout,” a message that’s resonated with millions after she shared it as a reel o...2024-11-1058 min
REPRESENTED with Annie Gichuru41. Introducing Life Coaching to China: A Journey of Courage and Compassion Featuring Liwei YangImagine bringing life coaching to a country with 1.4 billion people. Where the concept is nearly unheard of. That’s the mission certified life coach Liwei Yang is pursuing with passion and purpose. She's redefining what it means to live authentically within and beyond cultural expectations. As an independent researcher turned technology consultant, Liwei built a career that looked successful on the surface but left her feeling unfulfilled and distant from herself and others. Her story is one of profound self-discovery and resilience, inspiring others in the Asian community to look beyond long-held cultural expectations and tune into th...2024-11-0354 min
REPRESENTED with Annie Gichuru40. Power, Colonial Ideology & Racial Trauma Featuring Dr. Kathomi GatwiriIn this candid episode, I sit down with Dr. Kathomi Gatwiri, one of Australia’s foremost Afro-diasporic scholars and psychotherapists. As an Associate Professor and researcher, Kathomi’s work dives deep into topics many of us are only beginning to scratch the surface—from racial trauma and blackness to the urgent need for decolonisation in academia and beyond.Throughout our conversation, Kathomi reveals the actions needed to move from talking about decolonisation to truly dismantling oppressive and colonial ideologies. She explains how her ground-breaking research on blackness and migrant-hood helps redefine belonging and inclusion for African diaspora commun...2024-10-271h 12
REPRESENTED with Annie Gichuru39. Brave Leadership Is A Choice Featuring Crystal WhiteakerWhat does it really take to lead with courage and create spaces where everyone feels like they belong? It’s not just about ticking boxes—it’s about making bold, intentional choices. On today’s episode, I have a powerful conversation with Crystal Whiteaker, author of Brave Leadership is a Choice - An Inclusive Guide To Creating Belonging where we dive deep into what it means to step into brave leadership and make inclusion a core value in everything you do.Crystal, who’s been honoured as the 2024 Empowerment Leader of the Year, brings 20 years of experie...2024-10-2043 min
REPRESENTED with Annie Gichuru38. The Intersection of Faith & Life Coaching Featuring Hezeliya KariukiWhat does it take to go from feeling stuck to living a life filled with joy and purpose? In this episode of Represented, I’m joined by Hezeliya Kariuki, a life coach who has dedicated her career to helping women answer that very question. Hezeliya’s journey wasn’t always smooth—failing in school, hiding behind humour, and avoiding challenges were once part of her story. Today, she shares how she turned those experiences into fuel for empowering others.Hezeliya’s work spans both personal fulfilment and business coaching. As a mentor at the Money Mastery Aca...2024-10-131h 05
REPRESENTED with Annie Gichuru37. The critical role of relationship building in racial equity work featuring Tony NaborsI'm thrilled to introduce you to Tony Nabors, the Founder of Racial Equity Insights, who brings over 20 years of experience in anti-racism work. Tony has held transformative roles, including being the first Director of Diversity, Equity, and Inclusion for a public housing authority in Washington state. He’s now living a truly global life, having relocated his family from the U.S. to Tanzania, then South Africa, and now Costa Rica.We talk about the powerful lessons Tony has learned about race while living abroad particularly the intersection of slavery and colonialism. Tony shares deeply insightful reflections on...2024-10-061h 16
REPRESENTED with Annie Gichuru34. White Supremacy Culture On Black Women In The U.S with Ama AgyapongIn this powerful episode of Represented, I sit down with Ama "That Inclusion Lady" Agyapong, a renowned Inclusion advisor, coach, and speaker with over 15 years of experience, to discuss the impact of white supremacy culture on Black women in America today.We explore the harsh realities of misogynoir and how, even in 2024, Malcolm X’s famous words about Black women being the most disrespected and unprotected still hold weight. Ama shares her thoughts on the role of white supremacy culture in shaping perfectionism and leadership expectations for Black women, and how this narrative affects their worth in pr...2024-09-151h 04
REPRESENTED with Annie Gichuru33. From Nurse to Entrepreneur, Filmmaker, and Business Coach with Mumbi HingaMumbi Hinga is a dynamic business coach, filmmaker, and film festival director whose journey from nursing to entrepreneurship is as inspiring as it is unconventional. With over two decades of experience, Mumbi has transformed her career across multiple industries, from owning a store to becoming an ecommerce expert, a filmmaker, and the co-founder of a film festival. Through it all, she’s remained dedicated to empowering women, particularly mothers and women of colour, to turn their ideas into profitable businesses.Key Takeaways:From Nursing to Entrepreneurship: Mumbi shares her personal story of leaving a he...2024-09-0850 min
REPRESENTED with Annie Gichuru32. Predatory Pricing In Online Coaching with Simone McNishHas it ever dawned on you that how you price your offers as coach could be predatory? In this episode, I’m joined by Simone McNish, a DEI Consultant and Inclusive Content Strategist dedicated to breaking down oppressive systems in entrepreneurship and organisational spaces. Simone shares her journey from social media management to leading important discussions on diversity, equity, and inclusion (DEI). We discuss the troubling pricing practices in the coaching industry that often perpetuate inequalities, particularly through predatory pricing. Simone offers her perspective on equitable pricing and the changes she hopes to see in the industry.2024-09-0159 min
It Begins With You70. The inner journey of racial equity work and a unique perspective on launching in business with Annie GichuruFor us white folks, creating racially equitable and diverse businesses *must* start with an inner, personal journey, which we unpack in today's interview with Annie Gichuru. Annie is a leading Racial Equity Coach & Consultant for online entrepreneurs. She generously shares her experience as a Woman of Colour and how she supports white women on their anti-rasism journey. She is also an incredible operator who has launched her signature program, Represented, 10+ times. She shares her unique perspective on how to remain confident and grounded during a launch period.
Connect with Annie
Website: https://a...2024-08-2758 min
REPRESENTED with Annie Gichuru31. How Trauma Informed Care Is Rooted In Social Justice Frameworks with Katie KurtzI'm honoured to sit down with Katie Kurtz, a specialist in the field of trauma-informed care. With over 15 years of experience as a licensed social worker and certified coach, Katie brings unparalleled expertise to the conversation. She’s not only a leading figure in trauma-informed training and consultation, but she also plays a pivotal role in shaping future leaders through her work as an Adjunct Professor and her involvement with Ohio’s Trauma-Informed Care Collaborative.We dive deep into what trauma really means, exploring the nuances between being trauma-aware and trauma-informed. Katie also shares invaluable insights on how...2024-08-2554 min
REPRESENTED with Annie Gichuru30. Breaking Free From Personal & Societal Limitations with Award Winning Coach Sudha BalajiIt's with great joy I introduce you to Sudha Balaji, an international award-winning life, leadership, and wellbeing coach for women of colour. Sudha’s journey is nothing short of inspiring—she's someone who has courageously aligned her life with her heart and soul, experiencing freedom and joy without sacrificing who she really is.As a migrant woman of colour living in New Zealand, Sudha is deeply committed to breaking free from personal and societal limitations, and her work is focused on empowering other women of colour to do the same. We dive into her experiences, including being reco...2024-08-1846 min
REPRESENTED with Annie Gichuru29. Why I Choose Empathetic Messaging Over Ethical Marketing with Marion TanMeet Marion Tan, a visionary personal brand strategist and the founder of Hearten and Hone. Marion's approach is refreshingly different—she champions empathetic messaging over the often manipulative tactics seen in traditional marketing. Her mission is clear: to amplify the voices of human-centred thought leaders who want to make a real impact, all while staying true to their values.We'll dive deep into what empathetic brand strategy really means, explore Marion's journey and the pivotal moments that shaped her work, and discuss why so many well-meaning business owners find themselves caught in the trap of "bro marketing." Ma...2024-08-111h 10
REPRESENTED with Annie Gichuru28. How Inclusive Is Your Branding with Branding Strategist Tess PalmyreAre you ready to take a deep dive into the world of inclusive branding? Join me in this episode as I sit down with Tess Palmyre, the visionary founder of Brandable, an agency that champions diversity, equity, and inclusion (DEI) in brand strategy, communications, and design.Tess Palmyre is a trailblazer in the field, working tirelessly with purpose-led brands to build inclusive identities from the ground up. With a rich background spanning the education, health, First Nations, and not-for-profit sectors, Tess brings a wealth of experience and insight into what it truly means to create an inclusive...2024-08-0446 minREPRESENTED with Annie GichuruPodcast BreakTaking a short podcast break during Australian school holidays and will be back with you from 5th August.This is an opportunity for you to re-listen to some of your favourite past episodes or take the time to watch the guest interviews on YouTube.If this podcast has been of value to you and supported your understanding of anti-racism work, I'd love you to leave a rating and review so we can reach more people who this podcast might be the only way they deep their toe into this work.Leave a rating...2024-07-1401 min
REPRESENTED with Annie Gichuru27. Deep Dives into REPRESENTED: Personal Stories and RevelationsYou'll definitely want to set aside about 50 mins for this conversation because it's simply a must-listen. Whether you are new to antiracism work or you've been doing this work for years, there so much to glean from. In this enlightening episode, I host a panel discussion with students from my recent round of REPRESENTED. Join me and Amy Robertson-Thrift, Carol Joseland, Dusk Liney, and Elle Turner as they share their transformative experiences and insights from the course. This conversation is packed with valuable takeaways for anyone interested in personal growth, racial equity, and professional development.2024-07-0752 min
REPRESENTED with Annie Gichuru26. The Unplugged Woman with Social Media Self-Care Coach Misty JohnsonI'm thrilled to share the latest episode featuring the incredible Misty Johnson, a Social Media Self-Care Coach and the inspiring host of The Unplugged Woman, Unplugged Podcast. Misty is on a mission to help us all embrace “JOLO” - The Joy of Living Offline. She guides her clients to unplug from social media in a simple, sustainable, and stress-free way, allowing them to focus on what truly matters.Misty shares her journey to becoming a social media self-care coach, the personal benefits she’s experienced, and the profound impact of living an unplugged life. We discuss her transf...2024-06-3046 min
REPRESENTED with Annie Gichuru25. More Than One Thing Can Be True - A Story of Survival with Caroline BrunneMeet Caroline Brunne—a survivor coach, author, professional speaker, and entrepreneur. Caroline has transformed her traumatic experiences of childhood sexual abuse and incest into a beacon of hope and strength for others. Through her memoir, "More Than One Thing Can Be True: A Story of Survival," Caroline shares her healing journey, offering a raw and poignant account that encourages survivors to reclaim their voices and overcome the silence imposed by shame.Key Takeaways:Healing Through Storytelling: Caroline discusses how writing her memoir has been a vital part of her healing process and the courage it...2024-06-231h 05REPRESENTED with Annie Gichuru24. What People Are Getting Wrong About Racial EquityOne of my students recently realised that true allyship isn't just about calling people out—there's a more effective and impactful approach that feels sustainable. This prompted me to share the things a lot of people are getting wrong about racial equity and in so doing making their journey a lot more complex than it needs to be.Key takeaways you'll get from this episode:The Misconception About Calling Out: Discover why constantly calling out people isn't sustainable and learn better strategies.Policing Language: Learn how to foster inclusive conversations instead of po...2024-06-1623 min
REPRESENTED with Annie Gichuru23. From Dreamer To Activator with Annastacia WainainaI'm joined by the phenomenal Annastacia Wainaina—a renowned speaker, coach, culture and leadership strategist, podcaster, author, and passionate advocate for children's protection and adoption. Annastacia's magnetic presence and unwavering commitment to making a difference have touched countless lives, leaving an indelible mark on the hearts of all she encounters.In our conversation, we explore the incredible work Annastacia has been doing for the past four years as the host of the Freedom Fire podcast. We discuss her journey, the outstanding guests she's interviewed, including Kemi Nekvapil, Khadija Gbla, Yemi Penn, Elizabeth Lang, Nkandu Beltz, Aminata, and the...2024-06-0950 min
REPRESENTED with Annie Gichuru22. Where Capitalism Meets Racism with Stephanie MacKinnonMeet Stephanie MacKinnon, an internationally award-nominated Certified Life and Liberatory Leadership Coach, who brings over a decade of community facilitation experience and a Master's in Adult Education. Stephanie's expertise lies in helping changemakers and business owners navigate and resist the oppressive impacts of late-stage capitalism to reclaim their joy and personal freedom. Her approach, rooted in curiosity, care, and compassion, emphasizes that imperfect action aligned with our values is crucial for fostering meaningful change.Key takeaways from our discussion include:Understanding Capitalism and Its Stages: Stephanie breaks down what capitalism means, its evolution into...2024-06-0243 min
REPRESENTED with Annie Gichuru21. Women of Colour Australia with Brenda GaddiI sit down with Brenda Gaddi, the inspiring founder and managing director of Women of Colour Australia (WoCA). Brenda, a first-generation migrant from Manila, has spent over a decade building communities and advocating for racial equity.We explore the origins of the term "Women of Colour," discuss Brenda’s personal journey, including how her mother's passing inspired WoCA’s creation, and the intentional formation of an all-WoC board. Brenda shares insights from WoCA’s Workplace Survey and highlights key programs like the Mentorship and Executive Leadership Programs.Tune in to learn about WoCA's mission, upcoming projec...2024-05-2633 minREPRESENTED with Annie Gichuru20. White Saviourism ExplainedBuilding on the allyship discussion we've been having for the last couple of weeks, today we're diving into the concept of white saviourism. This often unnoticed behaviour can undermine genuine allyship and perpetuate harmful dynamics. I'll break down what white saviourism is, explore relatable examples, and discuss how to avoid it to become a more effective and respectful ally. LINKS:Get Instant Access to my Microaggressions 101 Live Training Replay where I teach you how to hold safeR spaces in your online coaching business that will see you serve a wider and mo...2024-05-1923 minREPRESENTED with Annie Gichuru19. Racial Equity Work Now vs 2020I'm exploring a topic that's evolved significantly over the past few years: racial equity in small online businesses, particularly in the personal development and coaching industry.In 2024, we're witnessing a shift in the landscape of racial equity work. While global interest may have waned, especially within corporate structures, there's a resounding call for genuine engagement from smaller, service-based businesses.Here's what you can expect from this episode:▶ The major differences between racial equity efforts in 2024 versus 2020.▶ The need for safer spaces and trauma-informed practices ▶ The upside of this shift to both...2024-05-1226 min
Align + AttractThe Online Business Paradigm Shift Series - Part 2 with Clare Wood, Tash Corbin, Ruby Lee, Annie Gichuru, Victoria Gibson and Brigit Esselmont of Biddy Tarot.Send us a textWelcome to Part 2 of The Online Business Paradigm Shift Series. These three episodes are going to give you so much insight about how you might thrive in this changing environment we find ourselves in. Part 1 is the previous episode.I’ve had workbooks created for this Series. They include speaker quotes, key points and reflection questions for your own musings. Sign up for your workbooks here: http://alignandattract.com/workbookYou can watch the video of today's episode over at http://alignandattract.com/blog/124The con...2024-05-091h 08Align + AttractThe Online Business Paradigm Shift Series - Part 1 with Denise DT, Leonie Dawson, Kate McKibbin, Tina Tower, Annie Gichuru + Anita SiekSend us a textWelcome to Part 1 of The Online Business Paradigm Shift Series. These three episodes are going to give you so much insight about how you might thrive in this changing environment we find ourselves in. The second will be out in two days and the third in a few weeks.I’ve had a workbook created for each of the first two episodes in this Series. It includes speaker quotes, key points and reflection questions for your own musings. Find that here: http://alignandattract.com/workbook You can wat...2024-05-0754 minREPRESENTED with Annie Gichuru18. How To Identify If You Are Being A Performative AllyI'm excited to explore with you the world of allyship—but not just any allyship. I'm talking about performative allyship and how to identify it. What are the pitfalls of performative activism, and the one most powerful exercise to know if you are being performative.Here's what you can expect:▶ Unpacking the issue around using the term ally▶ Other suggested terms other than ally▶ Examples of what performative allyship looks like in practice, especially online.If you've been asking yourself the question of whether you are being a performative ally, this is your e...2024-05-0518 minREPRESENTED with Annie Gichuru17. Creating Racially Inclusive Virtual EventsSince 2020, we've seen a surge in online gatherings, but as virtual events become the norm, how do we ensure they're inclusive and welcoming to everyone, especially from a racial perspective? Join me as I share actionable strategies to create racial inclusion, promote diversity, and make virtual spaces feel like home for all. Here are some of the key points you'll want to tune into:Setting Clear Boundaries: How to establish rules that promote respect and discourage discriminatory behaviour.Breaking into Smaller Groups: The benefits of smaller discussions for deeper connections and intimacy.2024-04-2825 minREPRESENTED with Annie Gichuru16. Networking in White Spaces as a Woman of ColourI'm addressing a question many women of colour face: How To Network in White Spaces. I share my personal experience of being the only Black woman in many rooms both in person and virtually and the challenges that come with it, from feeling isolated to facing microaggressions and unconscious biases. Despite these setback, you can still build your confidence through creating meaningful connections, and staying true to yourself.Here's what you can expect:Strategies for overcoming imposter complexTips for starting conversations and building relationshipsThe importance of networking for career growth and personal developmentWays to...2024-04-2125 min
REPRESENTED with Annie Gichuru15. Burnout & Resilience with Jolinda JohnsonJoin me for this conversation with Jolinda Johnson, a Certified Life Coach and Holistic Health Coach, as she shares her journey of supporting changemakers and revolutionaries in reclaiming their spark amidst burnout. From her 5-step resilience blueprint to navigating burnout as a woman of colour, Jolinda unpacks the nuances of resilience, microaggressions, and creating safer spaces. You'll discover how to move from surviving to thriving, and explore the transformative power of her book "Resilience: 10 Ways to Recover from Burnout and Exhaustion." Tune in and ignite your own resilience.Connect with Jolinda:Instagram: www.instagram.com...2024-04-151h 08
REPRESENTED with Annie Gichuru14. Inclusive & Purpose-Led Bookkeeping with Bec BuchananI love this conversation with Bec Buchanan, the visionary force behind Straight Up Bookkeeping. We discuss her extraordinary journey from corporate accountant to pioneering leader in the realm of virtual bookkeeping for purpose-led businesses. Bec shares how her commitment to racial equity and inclusivity has not only transformed her company but also garnered prestigious accolades such as Bookkeeper of the Year and Xero's Bookkeeping Partner of the Year 2024. We chat about the significance of becoming a B-Corp and the ongoing dedication required to maintain such a certification. Bec has a powerful message for busy entrepreneurs calling them in, to...2024-04-0742 min
The Social CircusEP98 - Annie Gichuru Discusses Building Inclusive BusinessesIn this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both personal and professional realms.
This episode shines a light on the often misinterpreted concepts of racial equality and equity. Annie explains the importance of recognizing individual circumstances to create equitable opportunities and outcomes. The conversation progresses to actionable strategies that...2024-04-0227 min
REPRESENTED with Annie Gichuru12. Beyond Business - The Lasting Impact of Inclusion with Jess MillerI'm joined by my coach Jess Miller who is an integrative business strategist redefining success through safety, simplicity, and self-trust. We discuss Jess's journey from a multi-award-winning 7-figure business owner to a values-driven changemaker, prioritising racial equity and inclusion in the online business landscape. We explore the catalysts behind her commitment, the evolution of meaningful connections beyond transactions, and the profound impacts of staying authentic and inclusive in business. You'll also discover how Jess's unique blend of strategy, somatics, and soul enriches not only her clients' lives but also her own. LINKS:2024-03-2457 minREPRESENTED with Annie Gichuru11. Reverse RacismOver the last couple of weeks we've seen the topic of reverse racism take centre stage in the media following Matilda's captain Sam Kerr's charge on racial harassment against a police officer. I'm weighing in on this often misunderstood topic and offering a perspective that I hope will provide you with clarity on race and racism.Mentions:The Good Ally by Nova ReidLinks:Microaggressions 101 Live Training - https://anniegichuru.com/lt/Let's Connect:Instagram: https://www.instagram.com/annie.gichuru2024-03-1715 min
Rising Femme with Monique HardingFemme Founded - Why you should care about inclusion with Racial Equity Coach, Annie GichuruI’m so excited to welcome Annie Gichuru, a racial equity coach, partners with The Beautiful You Coaching Academy, guiding entrepreneurs to build inclusive businesses. Her program, REPRESENTED, promotes racial diversity and equity. With a background in HR and coaching, she brings compassion and expertise to her work.In this podcast with Annie, we explored the nuances of inclusivity in online business, particularly focusing on the unconscious biases and microaggressions that can occur.Annie highlighted two camps of business owners: those who are new to the work of inclusivity and are afraid of making mistakes, an...2024-03-1334 min
REPRESENTED with Annie Gichuru10. Unspoken Battles Facing Black Migrant Women In Coaching Spaces with Enda GilbertWe are going behind the scenes with Enda Gilbert, an internationally certified parental burnout practitioner to address the unique challenges faced by Black migrant women who are building businesses. We discuss the highs and lows of her path to establishing Enda Gilbert Coaching and Consultancy, offering a candid look at the often-unspoken difficulties encountered. You'll gain valuable perspectives on the importance of cultural sensitivity, inclusion, and what you can do to hold space that allows People of Colour to thrive in the online coaching space. Connect With Enda:Instagram: Enda Gilbert CoachingContributing Author of...2024-03-1054 min
REPRESENTED with Annie Gichuru9. The Dangers of Western Feminism to Black African Women with Elma AkobI engage in a captivating conversation with Elma Akob, CEO of Elevate Africa Academy and TEDx speaker. Together, we explore the intersection of Western feminism and its impact on the unique challenges faced by Black African women. From cancel culture to the dichotomy of global feminist concepts, Elma provides a fresh perspective. Get ready for insights into her journey rooted in faith, family, and a pursuit of a Ph.D. in corporate sustainability. This episode is a powerful call to action, transcending cultural boundaries, challenging stereotypes, and inspiring change. Links:Elma's Tedx Talk: https://www.youtube.c...2024-03-0356 minREPRESENTED with Annie Gichuru8. Just Tell Me What To Do. The Problem With This Kind of ThinkingThere's this common urge we all feel, especially when delving into the complexities of racial equity – that desire to have someone just spell it out for us, to say, "Just tell me what to do." Well, here's the thing: I've got three key insights to share with you about why this mentality might not be serving you as well as you think.So, if you've ever found yourself in that space of wanting clear-cut answers in this journey of learning, whether from a coach, mentor, or educational resource, this episode is for you. We're going to...2024-02-2519 minREPRESENTED with Annie Gichuru7. The Toxicity of Perfectionism in Anti-RacismIn the pursuit of dismantling systemic racism, many well-intentioned individuals find themselves shackled by an unexpected adversary – perfectionism. Today, I'm diving into the toxic dance between perfectionism and anti-racism work, exploring how this quest for flawlessness may unwittingly perpetuate the very structures we aim to dismantle. If you struggle with perfectionism, this episode is for you.Links:Microaggressions Guide: https://anniegichuru.com/micro/REPRESENTED: https://anniegichuru.com/represented-waitlist/Let's Connect:Instagram: https://www.instagram.com/annie.gichuru2024-02-1817 minREPRESENTED with Annie Gichuru6. One Coach Focused LearningToday's episode has been inspired by a past student who shared with me that she was learning from multiple educators at the same time. I've seen this occur quite a few times with online business owners who are so keen to grow that they want to learn from different educators simultaneously. So I'm cutting through the fluff and sharing why this is a common mistake that could be holding you back in making the progress you desire. I share the 6 benefits of learning from one coach at a time and the cost of trying to learning from...2024-02-1120 minREPRESENTED with Annie Gichuru5. Cultural Appropriation In BusinessCultural appropriation is a heated topic that comes up in the online space on a regular basis. If you've never paid attention before or found the topic too difficult to understand, you'll want to listen to this episode. I explore the impact of cultural appropriation in business, define cultural appropriation in a way that you will be able to remember as well as share real examples from big names like Pepsi and Kim Kardashian. Discover how braids, naming choices, and promotions can either contribute to insensitivity or celebrate diversity. I also provide three actionable tips to ensure your business i...2024-02-0420 minREPRESENTED with Annie Gichuru4. Not All White Tears Are HarmfulI'm tackling the nuanced topic of white tears and the crucial role of holding space for them. I take you behind the scenes to share a personal moment from a brave client who discusses her painful journey carrying shame and guilt.I explore the concept of white fragility and how it gives rise to white tears, as well as the importance of hearing from white individuals actively engaged in anti-racism work.I distinguish between harmful white tears that hinder progress and those genuinely seeking growth. Coaching plays a key role in racial equity, creating a s...2024-01-2826 min
REPRESENTED with Annie Gichuru3. January 26th - Survival DayIn this heartfelt episode, I had the privilege of welcoming my very first guest, Nartarsha Bamblett, a powerful advocate and educator for First Nations people in Australia. Nartarsha, also known as Queen Acknowledgments, shares the origins of her name and how it reflects her journey of healing and self-development.We discuss the significance of Acknowledgments of Country and the difference between a Welcome to Country and an Acknowledgment of Country in the context of First Nations people in Australia. The conversation takes a poignant turn as we discuss the importance of truth-telling and educating people a...2024-01-2148 minREPRESENTED with Annie Gichuru2. My predictions for inclusion work in 2024In this episode, I'm diving into some eye opening predictions for the future of racial inclusion in the online coaching industry. I'm sharing six key insights that touch on important areas like racial inclusion in programs, the increasing demand for diverse perspectives, a shift in global advertising strategies, reimagining payment plans, making decisions based on emotions, and the rising significance of inclusion work in industry awards.Join me in reflecting on these predictions, considering how they might impact your business, and exploring the free "Inclusive Business Audit" resource I've prepared for a thorough self-assessment. This episode is...2024-01-1419 minREPRESENTED with Annie Gichuru1. This is what happens when you prioritise inclusionIn this episode of REPRESENTED podcast, the focus is on understanding the critical importance of prioritising inclusion work within the framework of business strategies. Often perceived as an optional addition, inclusion work is revealed to be an integral component of successful and sustainable business models.I share compelling case studies, illustrating the profound impact of prioritising inclusivity. Long-term clients have seen remarkable shifts in their client bases, transitioning from predominantly white to significantly more racially diverse clients, resulting in unexpected business growth.I also dive into the unexpected benefits of embracing inclusion as a core bu...2024-01-0723 minREPRESENTED with Annie GichuruWelcomeHey there lovely. Welcome to the REPRESENTED podcast. I'm Annie Gichuru your host and Racial Equity Coach for online business owners who are ready to build racially equitable businesses so they can be intentionally inclusive.If you've been on the look out for a podcast that can gently lead you on your racial awareness and inclusion journey, I'm excited to let you know that you've arrived. In this welcome episode I share the intention behind creating this podcast and why even though you think you are already inclusive through perhaps serving clients of colour and h...2023-12-3122 min
She Leads She ThrivesEp53 - 1st Birthday Series w/ Stasha Washburn, Annie Gichuru & Penny SooIt's our first birthday week at She Leads She Thrives and to celebrate I caught up with some of your favourite guests from the first few months of the podcast. We chatted about the past year and where they are now. It was easy to choose each of these superstars because not only were there episodes in the most downloaded list, but they are stellar souls who are so amazing at what they do, generous with their time, and were truly excited to join me again to celebrate our first birthday.In this first of 3 episodes, you'll hear...2023-10-041h 01
The Inclusive NetworkerCultivating Racial Equity and Inclusion in Coaching with Annie GichuruEver been in a room where everyone looked like you, but you still felt out of place? This week, I sat down with racial equity coach Annie Gichuru who candidly shared her experiences as a black migrant woman in Australia and the challenges she encountered navigating the space. She draws from her personal journey to craft transformational sessions teaching racial equity to online entrepreneurs, shedding light on the covert racism that persists even in the most unlikely spaces.We also delved into the thick of DEI (Diversity, Equity, and Inclusion) and the unique hurdles people of color...2023-09-1228 min
A Trauma-Informed FutureCreating A Racial Equity Lens with Annie GichuruIn order to create a trauma-informed future, we need to create a just and equitable one. We can't have one without the other. In this episode, Katie is in conversation with racial equity coach and consultant Annie Gichuru. They discuss the intersectionality of trauma-informed care and racial equity and justice work, and although they are not the same, they're both rooted in social justice and our parallel practices.Click here for show notesConnect with Annie:Website https://anniegichuru.com/Instagram: https://www.instagram.com/a...2023-08-2254 min