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PPC Live The Podcast - The F*ck ups that led to TriumphsEP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony HigmanIn this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consistency. He emphasizes the need for professionals to find the right fit in their careers and the importance of allowing mistakes as a part of the learning process. The conversation also touches on the role of AI in PPC and predictions for its...
2026-01-0848 min
Traffic to LeadsAnthony Higman: Inside ADSQUIRE’s Hands-On Approach to Law Firm AdvertisingAbout Anthony Higman: Anthony Higman, CEO of ADSQUIRE, brings unparalleled expertise in paid search, honed through years of experience at a leading plaintiffs law firm and multiple digital agencies. He is widely recognized as one of the top PPC and LSA experts in the world, with hundreds of contributions to digital marketing publications.His passion for marketing began early, fueled by a fascination with iconic brands like Coca-Cola and a deep interest in journalism during college. After graduating from West Chester University of Pennsylvania during the decline of print media, Anthony joined a major...
2025-11-1818 min
Marketing O'Clock - Digital Marketing NewsPmax Has Come A Long Waze: New Inventory & Placement Reporting is on the WayThis week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us at - https://marketingoclock.com/Try Cookiebothttp://marketingoclock.com/cookiebot👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any...
2025-11-1049 min
Marketing O'Clock - Digital Marketing NewsHide or Seek: The ‘Sponsored Results’ Update is HereThis week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.Adzviser - https://adzviser.com/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter...
2025-10-2055 min
The Whitespark Local UpdateGBP Verification Tips, a GPT to Delete Bad Reviews, Map Packs in AI | E4 The Whitespark Local UpdateClaire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:📝 Local packs in AI Overviews (Anthony Higman)📝 No more map results in ChatGPT (Matt McGee)📝 9 Google Business Profile Verification Tips That Will Save Your Sanity (Sterling Sky)📝 ChatGPT Doesn't Stand a Chance in Local (Claudia Tomina)📝 Will AI Overviews always be at the top of the SERP? (Tom Capper)📝 Custom GPT can analyze a negative review and tell you which content policy it violates...
2025-09-2317 min
The De Facto Personal Injury PodcastAnthony Higman: The Hidden Realities of Google Ads for LawyersAnthony Higman is the CEO of ADSQUIRE and one of the world’s leading experts in PPC and Local Service Ads. With years of experience driving results for a top plaintiff law firm and multiple digital agencies, he has mastered the art of building high-performance legal marketing campaigns. Anthony’s journey began with an early fascination for iconic brands like Coca-Cola, which grew into a passion for advertising and storytelling. After graduating from West Chester University of Pennsylvania, he quickly rose to lead paid advertising strategy at a major law firm, expanding into new markets with bold creative and prec...
2025-09-0230 minMarketing O'Clock - Digital Marketing NewsCart-iologist: Google Ads Examines Your Data HeartbeatThis week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Tw...
2025-08-181h 00
Inside Google Ads with Jyll Saskin GalesHow does double serving affect my impression share?Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.SERPs are changing, and...
2025-08-1415 min
Scope ShiftThe Constantly Evolving Digital Advertising Space - Ep 1🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising.Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA, and AI-driven search results.🎯 What You'll Learn:✅ How AI Overviews are disrupting Google Ads and SERPs ✅ Why Google’s monetization model is being tested by AI integration ✅ How lead flows are a...
2025-07-1726 min
Lunch Hour Legal MarketingBREAKING: Google Expands Use of Local Service Ad DataJust when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics. Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect yo...
2025-04-2322 min
Partnerships For ProfitInvaluable Insights on Digital Marketing | Episode #35 with Anthony HigmanWe’re thrilled to welcome Anthony Higman, CEO of AdSquire and one of the top 50 most influential PPC experts, to the Partnerships for Profit Podcast! With over $80M in managed ad spend and a passion for helping law firms succeed, Anthony brings invaluable insights on digital marketing and strategic growth.
2025-04-0736 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 1.13.2025This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015! We have a special segment "In Local News" with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He'll be sharing his insights on local search ranking factors, mapping exploits...
2025-01-1850 min
Fully ManagedHow to Save Money on Google Ads: The Search Partners TrickThree things you’ll learn in this episode: Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective...
2024-10-0237 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP274 - Ginny Marvin Q&AQ1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?
Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?
Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.
I’d love to utilize this, but in Lead Gen it...
2023-12-2035 min
Champions of SustainabilityABB – Hywind Tampen Offshore Floating Wind Project; Insight with Danielle Higman – OGEV008Talking Point Segment Details: “Offshore Wind 101” with Robb Erickson from Boskalis
CLICK HERE FOR HPE REGISTRATION WHITEPAPER LINK
Cast Study Segment Details: Martin Kjall-Ohlsson, Vice President, Offshore Power Lead Center at ABB
Insight Segment Details: Danielle Higman, Senior Commercial Analyst at Equinor
Music for the introduction was Written, Performed and Produced by Anthony “Wordsmith” Parker. To connect with him further click here.
Voice Over for the introduction was Performed and Produced by Jessica Lewis. To connect with her further click here.
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2021-03-0900 min