Shows
Ahrefs PodcastThe $25M non-profit, open source platform taking on WordPress | John O'Nolan (Ghost)John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking.
He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive.
With so much to unpack, there was a lot to discuss, including:
01:25 What it’s like to work for Wordpress
5:25 Launching a Wordpress competitor
10:37 Using non-profit and open source to create interest
12:06 Why Ghost is better than Wordpress
20:33 Using Recommendations and Web Mentions
30:01 Passive ways of acquiring an audience
39:40 How Ghost is different than Medium
45:16 The pr...2024-10-152h 00
Backchannel17. Is There About to be a Mass Exodus of CMOs?Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role of CMO and why a lot of CMOs are choosing to part ways with the role.2024-06-1126 minBackchannel16. Is Gated Content REALLY The Enemy!?Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy2024-06-1016 minBackchannel15. AIs Role in the SaaS Buying ProcessWatch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process2024-06-0634 minBackchannel14. A CMO's Thoughts on Board Meeting PrepWatch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel2024-05-3113 minBackchannel13. Will LinkedIn be the Next Big Gaming PlatformHave you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the LinkedIn experience.2024-05-1609 minBackchannel12. Apple Gets Backlash on New CreativeApple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.2024-05-1612 minBackchannel11. What B2B Marketers Can Learn From "Chaos Packaging"The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.2024-05-1608 minBackchannel9. Intercom is Reinventing Themselves (will it work?)Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this episode, we share our thoughts.2024-04-3013 minBackchannel8. Marketing Conferences, Stress, and Big RisksWe're a week out from Goldenhour and the stress is mounting on the team. Mike and Anthony talk about the big risks we're taking, the stress involved, and what everything else Goldenhour.2024-04-1111 minBackchannel7. The Eclipse EconomyWatch the video: https://audienceplus.com/discover/the-eclipse-economy
The whole country has been enthralled with the eclipse for the past few days. Mike and Anthony talk about the impact on the economy, both from a travel persective and an ecommerce perspective.2024-04-0908 minBackchannel6: Podcast Sponsorships are Expensive (But are they worth it?)Measuring the value of podcast sponsorships are tough. People rarely use links in descriptions, even if it's there and self reported attribution only goes so far. So how do you know if they're working?2024-04-0411 minBackchannel5: Conferences: Sponsorships, Side Events, and Jimmy from Love is Blind0:00 - Jimmy (from Love is Blind)
5:54 - Side Events
8:51 - Measuring Event Marketing Success2024-04-0313 minBackchannel4: VC-Backed Founders Starting Podcasts, Should Employees Have Personal Brands, What do the Northern Lights Have to do with Marketing?0:00 - What do the Norther Lights have to do with marketing?
2:58 - Should VC-Backed Founders Have Podcasts?
7:15 - Should Employees Have Personal Brands?2024-04-0210 minBackchannel3: The Anthony Kenneda, Mike Manheimer Origin StoryEvery great super hero (and villain) has an origin story. Backchannel has been 10+ years in the making. And today we're sharing how it all came together.2024-03-2630 minBackchannel2: Impending TikTok Ban, How To Take Negative Feedback, Jensen Huang on Pain and Suffering00:00 - Intro (We're not #1 yet?)
06:24 - N'Sync reunion and what get's people to come to tech conferences
17:58 - TikTok Ban
33:01 - Jensen Huang's message on pain and suffering
45:43 - How to take negative feedback
2024-03-2056 min
Backchannel1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week00:00 - Totango and Catalyst Merger
07:55 - Punching Down
17:05 - Current State of AI on Marketing
31:09 - Tweet of the Week2024-03-1240 min