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The Little QuestionsAll the world’s a stage; with special guest David Solomon ‘Content is king’ has been our clarion call on many a podcast. What we often leave out is the equally important point of how you say something, as well as when you say it and where. As Corporate Affairs and Comms professionals we are often the director of the presentations our spokespeople give to key audiences. The ‘stage’ could be a physical stage at a conference, or a virtual results presentation. It could be sitting in a TV or radio studio. Or even just a speech to employees at a town hall. In many ways, Corporate...2024-07-3143 minThe Little QuestionsAll the world’s a stage; with special guest David Solomon ‘Content is king’ has been our clarion call on many a podcast. What we often leave out is the equally important point of how you say something, as well as when you say it and where. As Corporate Affairs and Comms professionals we are often the director of the presentations our spokespeople give to key audiences. The ‘stage’ could be a physical stage at a conference, or a virtual results presentation. It could be sitting in a TV or radio studio. Or even just a speech to employees at a town hall. In many ways, Corporate...2024-07-3143 min
The Little QuestionsBrand and reputation - two sides of the same coin? "The brand is our promise, our reputation is how well we live up to it. Or not." Is that really the case? Is it that binary? Isn’t branding all about design and badges – the colours and shapes we can and cannot use as defined by the infamous brand police? Oh, and the odd expensive ad campaign or three? Isn’t influencing and curating the firm’s reputation what we comms and corporate affairs people do? Let’s accept that every organisation does need a brand and that brand needs to be managed. The little q...2024-05-0119 minThe Little QuestionsBrand and reputation - two sides of the same coin? "The brand is our promise, our reputation is how well we live up to it. Or not." Is that really the case? Is it that binary? Isn’t branding all about design and badges – the colours and shapes we can and cannot use as defined by the infamous brand police? Oh, and the odd expensive ad campaign or three? Isn’t influencing and curating the firm’s reputation what we comms and corporate affairs people do? Let’s accept that every organisation does need a brand and that brand needs to be managed. The little q...2024-05-0119 min
The Little QuestionsFive years of Apella AdvisorsFive years ago, a number of us came together to launch a new strategic communications firm, Apella Advisors. We'd either led large consultancies or held senior roles as corporate affairs directors at some large organisations. But we saw an opportunity to do something a little bit different. So as we reach this five year mark, we thought we'd use this edition of the Little Questions podcast to lift the lid a little on the running of our business. The ups and downs, the do's and don'ts. As always, we'll ponder the little things. This episode is hosted by Ap...2024-04-0325 minThe Little QuestionsFive years of Apella AdvisorsFive years ago, a number of us came together to launch a new strategic communications firm, Apella Advisors. We'd either led large consultancies or held senior roles as corporate affairs directors at some large organisations. But we saw an opportunity to do something a little bit different. So as we reach this five year mark, we thought we'd use this edition of the Little Questions podcast to lift the lid a little on the running of our business. The ups and downs, the do's and don'ts. As always, we'll ponder the little things. This episode is hosted by Ap...2024-04-0325 min
The Little QuestionsOne team, or a big scream?There's no I in team but there is a me. So goes the schoolboy humour level adage. We come together in teams because, as the entire sweep of human history has taught us, we can achieve a hell of a lot more than on our own, or scrapping amongst ourselves. But that doesn’t stop us does it? It's in our nature. Especially when a fair majority of those team members are opinionated, creative, dare I say a tad on the emotional side, extroverts, like you might find in your everyday common or garden in-house co...2024-02-0728 minThe Little QuestionsOne team, or a big scream?There's no I in team but there is a me. So goes the schoolboy humour level adage. We come together in teams because, as the entire sweep of human history has taught us, we can achieve a hell of a lot more than on our own, or scrapping amongst ourselves. But that doesn’t stop us does it? It's in our nature. Especially when a fair majority of those team members are opinionated, creative, dare I say a tad on the emotional side, extroverts, like you might find in your everyday common or garden in-house co...2024-02-0728 min
The Little QuestionsJanuary edition - chewing the topical comms cudWe’re back again for another chew through the cud that is corporate communications. It’s been a while since our last one so there is much for us to consider. Amongst several items of fluff we’re going to muse on: out of touch leaders, ancient and uncool British sports, upcycling, fat shaming and you won’t be at all surprised to hear, the horror and tragedy that was, possible still is, the Post Office from 2003 well, to pretty much to today. As ever we’ll attempt to use the magic that is hindsigh...2024-01-2429 minThe Little QuestionsJanuary edition - chewing the topical comms cudWe’re back again for another chew through the cud that is corporate communications. It’s been a while since our last one so there is much for us to consider. Amongst several items of fluff we’re going to muse on: out of touch leaders, ancient and uncool British sports, upcycling, fat shaming and you won’t be at all surprised to hear, the horror and tragedy that was, possible still is, the Post Office from 2003 well, to pretty much to today. As ever we’ll attempt to use the magic that is hindsigh...2024-01-2429 min
The Little QuestionsChewing The Topical Comms CudWe've decided to go all topical in this episode. What has been happening in our world of PR and comms? How has our profession been advising on some of the current issues? Would we have handled these differently? Of course, we're conscious of commenting on current events as the horrific and tragic events unfold in Gaza and Israel. These are times when PR or comms seem inconsequential to what is happening around our world. However, it is at times like this when words matter, or, when the absence of words matter. Communications can bring people together, it...2023-11-0128 minThe Little QuestionsChewing The Topical Comms CudWe've decided to go all topical in this episode. What has been happening in our world of PR and comms? How has our profession been advising on some of the current issues? Would we have handled these differently? Of course, we're conscious of commenting on current events as the horrific and tragic events unfold in Gaza and Israel. These are times when PR or comms seem inconsequential to what is happening around our world. However, it is at times like this when words matter, or, when the absence of words matter. Communications can bring people together, it...2023-11-0128 min
The Little QuestionsPicking A Fight: How to go head-to-head and win!Apella Advisors Parter, Andrew Brown: "Early on in my comms career I was taught that conflict, strife, disagreement – that’s fundamentally what people are interested in and what helps our journalist friends sell newspapers." It is hard to get genuine cut through, where everyone knows and has heard of who you are and what you do, especially if you are a small firm trying to make it big. But, one tactic that has worked consistently well over the decades is the art of picking (and winning) a fight. Having an enemy and picking a fight may...2023-10-0421 minThe Little QuestionsPicking A Fight: How to go head-to-head and win!Apella Advisors Parter, Andrew Brown: "Early on in my comms career I was taught that conflict, strife, disagreement – that’s fundamentally what people are interested in and what helps our journalist friends sell newspapers." It is hard to get genuine cut through, where everyone knows and has heard of who you are and what you do, especially if you are a small firm trying to make it big. But, one tactic that has worked consistently well over the decades is the art of picking (and winning) a fight. Having an enemy and picking a fight may...2023-10-0421 min
The Little QuestionsHow To Get The Best Out Of Conference SeasonDo companies and organisations really get value from attending the party conference? As Corporate Affairs Director, one of Matt Young's tasks every year was to set the departmental budget. That would include the annual discussion about whether to attend the political party conferences. Would it prove good value, in both time and money? Will the cost be worth it for the hotel, the travel, that expensive bar bill? Well, it was more fundamental. Why would we subsidise the Westminster Village on tour? To build relationships with people we could meet with them on home ground during the rest of th...2023-09-2027 minThe Little QuestionsHow To Get The Best Out Of Conference SeasonDo companies and organisations really get value from attending the party conference? As Corporate Affairs Director, one of Matt Young's tasks every year was to set the departmental budget. That would include the annual discussion about whether to attend the political party conferences. Would it prove good value, in both time and money? Will the cost be worth it for the hotel, the travel, that expensive bar bill? Well, it was more fundamental. Why would we subsidise the Westminster Village on tour? To build relationships with people we could meet with them on home ground during the rest of th...2023-09-2027 min
The Little QuestionsLittle Questions Live 2; how do you communicate through times of uncertainty and change?Recorded at the Royal Society of Arts in London, in front of a live audience, Little Questions Live 2 asks 'How do you communicate through times of uncertainty and change?'. To tackle this not so little question, Apella Advisors Partner Jenny Scott is joined by a panel of industry experts: - Steve Hawkes - Reputation and External Affairs at Flutter UK, former journalist at the Times, The Mirror and Political and Business Editor at the Sun - Rachel Hopcroft - Corporate Affairs Director at KPMG and former Director at the Cabinet Office - Amy Lawson - Chief Corporate Affairs Officer at...2023-09-0651 minThe Little QuestionsLittle Questions Live 2; how do you communicate through times of uncertainty and change?Recorded at the Royal Society of Arts in London, in front of a live audience, Little Questions Live 2 asks 'How do you communicate through times of uncertainty and change?'. To tackle this not so little question, Apella Advisors Partner Jenny Scott is joined by a panel of industry experts: - Steve Hawkes - Reputation and External Affairs at Flutter UK, former journalist at the Times, The Mirror and Political and Business Editor at the Sun - Rachel Hopcroft - Corporate Affairs Director at KPMG and former Director at the Cabinet Office - Amy Lawson - Chief Corporate Affairs Officer at...2023-09-0651 min
The Little QuestionsAn interview with Basil TowersOn this episode of The Little Questions, we are joined by one of our industry's most respected practitioners, Basil Towers. Basil has been advising organisations on how to be trusted for 40 years. He's researched it, he's taught it at Oxford Saïd Business School, he's advised FTSE 100 CEOs on it and one thing he has found in that time is that not all trust is of equal value. Join Jenny Scott and Andrew Brown from Apella Advisors, as they chat in depth about trust with Basil Towers on this latest episode. We’d love to hear...2023-07-2634 minThe Little QuestionsAn interview with Basil TowersOn this episode of The Little Questions, we are joined by one of our industry's most respected practitioners, Basil Towers. Basil has been advising organisations on how to be trusted for 40 years. He's researched it, he's taught it at Oxford Saïd Business School, he's advised FTSE 100 CEOs on it and one thing he has found in that time is that not all trust is of equal value. Join Jenny Scott and Andrew Brown from Apella Advisors, as they chat in depth about trust with Basil Towers on this latest episode. We’d love to hear...2023-07-2634 min
The Little QuestionsIn Praise Of ProcessAdmin. Forms. Process. Dull, dull, dull. It’s what gets in the way of doing the actual job that we all love, right? Talking to journalists, coming up with that clever policy idea, pulling together a brilliant new social campaign or perfectly nailing the messaging in a complicated sequence of regulated announcements. The bureaucracy, be it functional or corporate, just slows us down. Or does it? Is your comms grid really used to plan and activate in a co-ordinated manner or has it become a bureaucratic chore? One that you get the most juni...2023-07-1218 minThe Little QuestionsIn Praise Of ProcessAdmin. Forms. Process. Dull, dull, dull. It’s what gets in the way of doing the actual job that we all love, right? Talking to journalists, coming up with that clever policy idea, pulling together a brilliant new social campaign or perfectly nailing the messaging in a complicated sequence of regulated announcements. The bureaucracy, be it functional or corporate, just slows us down. Or does it? Is your comms grid really used to plan and activate in a co-ordinated manner or has it become a bureaucratic chore? One that you get the most juni...2023-07-1218 min
The Little QuestionsGamekeeper turned poacher – some reflections four years on…This week, Andrew and Matt chew the fat about the lessons learned after four years of creating the comms agency, Apella Advisors. And it's after those four years, with a few clients under our belt, a slightly larger team, and perhaps most unexpectedly of all a podcast that people actually listen to! We must be doing something right. People occasionally ask us if creating this consultancy has changed the way we think about and do comms? Do we look wistfully back at our in-house days or thank our lucky stars that we got away? Would w...2023-06-2820 minThe Little QuestionsGamekeeper turned poacher – some reflections four years on…This week, Andrew and Matt chew the fat about the lessons learned after four years of creating the comms agency, Apella Advisors. And it's after those four years, with a few clients under our belt, a slightly larger team, and perhaps most unexpectedly of all a podcast that people actually listen to! We must be doing something right. People occasionally ask us if creating this consultancy has changed the way we think about and do comms? Do we look wistfully back at our in-house days or thank our lucky stars that we got away? Would w...2023-06-2820 min
The Little QuestionsAn interview with Dr Eliza FilbyAs Comms professionals who aim to provide clarity and understanding in everything, are we failing in that aim with certain generations? Is it time to learn the languages of different generations? Should we be smarter in thinking about the way different generations receive and respond to communications? Matt Young and Andrew Brown from Apella Advisors discuss this little (big) question this week. However, having a couple of Gen X's ponder on this generational topic and come up with our usual answer “that everyone should just take our well considered advice”, we felt that deeper expertise and relevant erud...2023-06-1432 minThe Little QuestionsAn interview with Dr Eliza FilbyAs Comms professionals who aim to provide clarity and understanding in everything, are we failing in that aim with certain generations? Is it time to learn the languages of different generations? Should we be smarter in thinking about the way different generations receive and respond to communications? Matt Young and Andrew Brown from Apella Advisors discuss this little (big) question this week. However, having a couple of Gen X's ponder on this generational topic and come up with our usual answer “that everyone should just take our well considered advice”, we felt that deeper expertise and relevant erud...2023-06-1432 min
The Little QuestionsAn interview with Roc SandfordThe climate crisis 'is a communication problem', says academic and environmentalist Roc Sandford. Involved with Extinction Rebellion before it started, including a chaining or two, Roc’s thinking has featured in pretty much every major media outlet. From the UN to Davos and ministers and boards, Roc delivers an uncompromising message of emergency and the need for rapid climate and biodiversity repair. Roc is also the very essence of the change he wants to see living an almost hermit-like zero carbon life on a remote Scottish island. Join Jenny and Andrew from Apella Advisors, as they...2023-04-1938 minThe Little QuestionsAn interview with Roc SandfordThe climate crisis 'is a communication problem', says academic and environmentalist Roc Sandford. Involved with Extinction Rebellion before it started, including a chaining or two, Roc’s thinking has featured in pretty much every major media outlet. From the UN to Davos and ministers and boards, Roc delivers an uncompromising message of emergency and the need for rapid climate and biodiversity repair. Roc is also the very essence of the change he wants to see living an almost hermit-like zero carbon life on a remote Scottish island. Join Jenny and Andrew from Apella Advisors, as they...2023-04-1938 minThe Little QuestionsSpeechesWe are big fans of words, they have real, genuine power. But, in the form of a speech, in rhetoric, do they soar to their greatest heights? Are speeches our most powerful form of verbal communication? Do we put as much effort into them as we should, or did? And how can we write better speeches? When one blends masterful, rich language, with the oratorical techniques of rhythm repetition and silence, uttered by a sonorous, powerful voice you have the means to inspire, to unite, to resist and to change. Be that racism, apartheid, civil war, Mrs...2023-04-0525 minThe Little QuestionsSpeechesWe are big fans of words, they have real, genuine power. But, in the form of a speech, in rhetoric, do they soar to their greatest heights? Are speeches our most powerful form of verbal communication? Do we put as much effort into them as we should, or did? And how can we write better speeches? When one blends masterful, rich language, with the oratorical techniques of rhythm repetition and silence, uttered by a sonorous, powerful voice you have the means to inspire, to unite, to resist and to change. Be that racism, apartheid, civil war, Mrs...2023-04-0525 minThe Little QuestionsTrade associations, is business really better together? Sitting at the heart of their industry, trade associations are the ‘official voice’ looking to put forward the collective view and position of its members. Not only do they speak on behalf of their members to government, agencies, regulators, the media and other opinion formers, but they self-regulate and police, deliver training and development, conduct research and organise conferences and events. With more than 1,250 to choose from, there’s a body out there for everyone. But are they worth it? Are the benefits of membership worth the often significant fees and all the additional contributions of time...2023-03-2232 minThe Little QuestionsTrade associations, is business really better together? Sitting at the heart of their industry, trade associations are the ‘official voice’ looking to put forward the collective view and position of its members. Not only do they speak on behalf of their members to government, agencies, regulators, the media and other opinion formers, but they self-regulate and police, deliver training and development, conduct research and organise conferences and events. With more than 1,250 to choose from, there’s a body out there for everyone. But are they worth it? Are the benefits of membership worth the often significant fees and all the additional contributions of time...2023-03-2232 min
The Little QuestionsHow to succeed and get on in Corporate Affairs. Some perspectives.There’s no right or wrong way to define success - it looks different for everyone. What matters is that you're able to define it for yourself. So, what does it take to get on and succeed in corporate affairs? What should you look to define and focus on, and what (and who) should you avoid? Do professional qualifications help or is it all about learning at the knee of a master? When we started thinking about this episode I had the words of Baz Lurman ringing in my ears - that offering advice is a...2023-02-2226 minThe Little QuestionsHow to succeed and get on in Corporate Affairs. Some perspectives.There’s no right or wrong way to define success - it looks different for everyone. What matters is that you're able to define it for yourself. So, what does it take to get on and succeed in corporate affairs? What should you look to define and focus on, and what (and who) should you avoid? Do professional qualifications help or is it all about learning at the knee of a master? When we started thinking about this episode I had the words of Baz Lurman ringing in my ears - that offering advice is a...2023-02-2226 minThe Little QuestionsFinancial Reporting: where legal, finance and PR get together to disagreeThe joys of the annual financial reporting season are upon us. This is something that most of us in Comms get involved with at some point – whether that’s setting up media calls, fretting over internal messages, or just working out which picture of the CFO to use. For many of us, financial reporting is the equivalent of the PR hamster wheel. You never really get off. Once the ink is dry on the analyst notes or the media commentators have passed judgement, you’re on to the next cycle. It’s all a bit breathle...2023-02-0825 minThe Little QuestionsFinancial Reporting: where legal, finance and PR get together to disagreeThe joys of the annual financial reporting season are upon us. This is something that most of us in Comms get involved with at some point – whether that’s setting up media calls, fretting over internal messages, or just working out which picture of the CFO to use. For many of us, financial reporting is the equivalent of the PR hamster wheel. You never really get off. Once the ink is dry on the analyst notes or the media commentators have passed judgement, you’re on to the next cycle. It’s all a bit breathle...2023-02-0825 minThe Little QuestionsGoing behind the mic! Should you start a podcast?Podcasts are arguably the stand out media phenomenon of the recent years, with the most popular pulling in millions of followers, outstripping mainstream broadcasters in terms of reach and impact. But, how do you actually start something with no one there to listen? How do you avoid screaming into the void? What to talk about? Should you have guests? Can you really go 100% DIY or do you need some professional help? The things to ponder are endless. We’ve an admission to make here at Little Questions Towers. We’ve had a bit of help along...2023-01-2532 minThe Little QuestionsGoing behind the mic! Should you start a podcast?Podcasts are arguably the stand out media phenomenon of the recent years, with the most popular pulling in millions of followers, outstripping mainstream broadcasters in terms of reach and impact. But, how do you actually start something with no one there to listen? How do you avoid screaming into the void? What to talk about? Should you have guests? Can you really go 100% DIY or do you need some professional help? The things to ponder are endless. We’ve an admission to make here at Little Questions Towers. We’ve had a bit of help along...2023-01-2532 minThe Little QuestionsNew Year’s Resolutions 2023New Year’s Resolutions are an exercise in hope, where aspiration meets reality. As Oscar Wilde said: ‘Resolutions are simply cheques that men draw on a bank where they have no account.’ In the interests of trying to make 2023 just a tiny bit better, The Little Questions Podcast decided that we would try to help all our friends in the industry, by coming up with some New Year’s resolutions for businesses, sectors and individuals. Basically free PR advice given out by disgruntled middle-aged men. In Mick Herron parlance, the ‘Slow Horses’ of the Comms world. Let us know...2023-01-1128 minThe Little QuestionsNew Year’s Resolutions 2023New Year’s Resolutions are an exercise in hope, where aspiration meets reality. As Oscar Wilde said: ‘Resolutions are simply cheques that men draw on a bank where they have no account.’ In the interests of trying to make 2023 just a tiny bit better, The Little Questions Podcast decided that we would try to help all our friends in the industry, by coming up with some New Year’s resolutions for businesses, sectors and individuals. Basically free PR advice given out by disgruntled middle-aged men. In Mick Herron parlance, the ‘Slow Horses’ of the Comms world. Let us know...2023-01-1128 min
The Little QuestionsThe 2022 Christmas SpecialChristmas and the New Year are nearly upon us and it's the season of TV repeats and compilations. Our chance to laugh again at the things we laughed at just a few months ago. We’re no different at Apella Advisors. With our world leading sustainability commitments, reuse and recycle is our mantra, so we’ve produced our very own Little Questions Podcast Xmas highlights. This is all our best bits from 2022. Our thoughts on everything from the merits of having activist investors on your books to thinking about how to consider brain friendly changes thro...2022-12-1422 minThe Little QuestionsThe 2022 Christmas SpecialChristmas and the New Year are nearly upon us and it's the season of TV repeats and compilations. Our chance to laugh again at the things we laughed at just a few months ago. We’re no different at Apella Advisors. With our world leading sustainability commitments, reuse and recycle is our mantra, so we’ve produced our very own Little Questions Podcast Xmas highlights. This is all our best bits from 2022. Our thoughts on everything from the merits of having activist investors on your books to thinking about how to consider brain friendly changes thro...2022-12-1422 minThe Little QuestionsWho are the PR heroes and villains of 2022?For every Atticus Finch and Han Solo, there’s a Hannibal Lecter and Darth Vader. Who doesn’t love a great hero or a terrifying villain? They are the protagonists that sit at the heart of every great story, of how we demonstrate the values that matter, define our morals and learn valuable lessons. Arguably you can only become a great hero if you have a compelling villain against which you can strive: Without Voldemort, Harry Potter is just another young wizard; Without the Joker, Batman is just an angry ‘trustafarian’ killing time. And give...2022-11-3034 minThe Little QuestionsWho are the PR heroes and villains of 2022?For every Atticus Finch and Han Solo, there’s a Hannibal Lecter and Darth Vader. Who doesn’t love a great hero or a terrifying villain? They are the protagonists that sit at the heart of every great story, of how we demonstrate the values that matter, define our morals and learn valuable lessons. Arguably you can only become a great hero if you have a compelling villain against which you can strive: Without Voldemort, Harry Potter is just another young wizard; Without the Joker, Batman is just an angry ‘trustafarian’ killing time. And give...2022-11-3034 minThe Little QuestionsThe Shape of Corporate AffairsOn this episode of The Little Questions, we are talking about team structure and resources. In previous editions we’ve spoken about starting out in a new role, and what needs to be your priority? More often than not, structure is right up there. Getting it right early on will set up any leader for long-term success. But what is the right structure for the resource you have? Is there a ‘one size approach that fits all’? After all the fun in the last episode, you have fair warning that during this one, we get te...2022-11-0228 minThe Little QuestionsThe Shape of Corporate AffairsOn this episode of The Little Questions, we are talking about team structure and resources. In previous editions we’ve spoken about starting out in a new role, and what needs to be your priority? More often than not, structure is right up there. Getting it right early on will set up any leader for long-term success. But what is the right structure for the resource you have? Is there a ‘one size approach that fits all’? After all the fun in the last episode, you have fair warning that during this one, we get te...2022-11-0228 min
The Little QuestionsBrain Friendly ChangeThis week, we welcome Deborah Hulme from Minerva Engagement to the Little Questions Podcast to discuss organisational and cultural change in business. Communicators are often asked to play a prominent role in supporting organisational change programmes but, as many of us know, they can be complex and fiendishly difficult to get right. Two thirds of transformation projects fail, taking longer and costing more than business leaders anticipate, and change done ‘to’ an organisation is rarely as effective as change done ‘with’ an organisation. While communications is never solely responsible for the success or failure of transformation prog...2022-10-0537 minThe Little QuestionsBrain Friendly ChangeThis week, we welcome Deborah Hulme from Minerva Engagement to the Little Questions Podcast to discuss organisational and cultural change in business. Communicators are often asked to play a prominent role in supporting organisational change programmes but, as many of us know, they can be complex and fiendishly difficult to get right. Two thirds of transformation projects fail, taking longer and costing more than business leaders anticipate, and change done ‘to’ an organisation is rarely as effective as change done ‘with’ an organisation. While communications is never solely responsible for the success or failure of transformation prog...2022-10-0537 minThe Little QuestionsLeadership ChangeThe relationships between a Corporate Affairs Director and the senior leadership of their organisation are arguably the most important they’ll manage during their time in the role. Positioning the CEO or Chair in a positive light is more important today than perhaps ever before. Which means that CADs are responsible not only for keeping business leaders out of trouble, but also advising them on a range of issues that can be reputationally damaging, if handled poorly, from Executive pay and Board diversity, to ESG and business risk. But with the average tenure of a chie...2022-06-2929 minThe Little QuestionsLeadership ChangeThe relationships between a Corporate Affairs Director and the senior leadership of their organisation are arguably the most important they’ll manage during their time in the role. Positioning the CEO or Chair in a positive light is more important today than perhaps ever before. Which means that CADs are responsible not only for keeping business leaders out of trouble, but also advising them on a range of issues that can be reputationally damaging, if handled poorly, from Executive pay and Board diversity, to ESG and business risk. But with the average tenure of a chie...2022-06-2929 minThe Little QuestionsInterview with Dr Kris De Meyer, Director of the UCL Climate Action UnitThis week, join Apella Advisors' Jenny Scott and Andrew Brown for a fascinating discussion with Dr Kris De Meyer, director of the UCL Climate Action Unit and neuroscientist at King's College London. On the surface, this is a curious blend of disciplines, yet it is allowing Dr. Kris and his team to explore the whole domain of climate action and specifically how to enable people to change and act for the better. The central thesis of his work is that conventional wisdom of understanding, awareness and concern driving action and change is flawed and that the way we communicate on cli...2022-06-1538 minThe Little QuestionsInterview with Dr Kris De Meyer, Director of the UCL Climate Action UnitThis week, join Apella Advisors' Jenny Scott and Andrew Brown for a fascinating discussion with Dr Kris De Meyer, director of the UCL Climate Action Unit and neuroscientist at King's College London. On the surface, this is a curious blend of disciplines, yet it is allowing Dr. Kris and his team to explore the whole domain of climate action and specifically how to enable people to change and act for the better. The central thesis of his work is that conventional wisdom of understanding, awareness and concern driving action and change is flawed and that the way we communicate on cli...2022-06-1538 min
The Little QuestionsEpisode 24 - Do we still need media relations?With the digital world growing and increasing its domination of our lives, some have for years been calling time on traditional media; Microsoft CEO Steve Ballmer once described it as “a dead man walking”. In 2019 digital ad spending overtook traditional ad spending for the first time, and since then the gap has only widened. This matters because the majority of traditional media is funded by advertising revenue. No money... no media; And logically, no media, no media relations. When a carefully crafted tweet can garner a hundredfold more eyeballs than an article in The Times, or a T...2022-06-0128 minThe Little QuestionsEpisode 24 - Do we still need media relations?With the digital world growing and increasing its domination of our lives, some have for years been calling time on traditional media; Microsoft CEO Steve Ballmer once described it as “a dead man walking”. In 2019 digital ad spending overtook traditional ad spending for the first time, and since then the gap has only widened. This matters because the majority of traditional media is funded by advertising revenue. No money... no media; And logically, no media, no media relations. When a carefully crafted tweet can garner a hundredfold more eyeballs than an article in The Times, or a T...2022-06-0128 min
The Little QuestionsMergers and acquisitionsIf you get to the end of your career and you’ve never worked for a firm that has either acquired or been acquired you will very much be the exception. This week, on the Little Questions Podcast we're talking mergers and acquisitions, or M&A as its often shortened to. M&A can be a great way to improve efficiencies, accelerate growth and create value. But when they fail to produce the desired result, a common factor is poor communication, including a lack of information during the pre-merger period and a lack of post-merger coo...2022-05-1830 minThe Little QuestionsMergers and acquisitionsIf you get to the end of your career and you’ve never worked for a firm that has either acquired or been acquired you will very much be the exception. This week, on the Little Questions Podcast we're talking mergers and acquisitions, or M&A as its often shortened to. M&A can be a great way to improve efficiencies, accelerate growth and create value. But when they fail to produce the desired result, a common factor is poor communication, including a lack of information during the pre-merger period and a lack of post-merger coo...2022-05-1830 min
The Little QuestionsInternal Communications: always the bridesmaid, never the brideThere was a time, not very long ago, when communications was thought of as a nice, but not that necessary, soft skill. Thankfully times have changed. We now know that strong internal communication improves employee engagement which is critical to commercial success. Conversely, poor internal comms can seriously damage your business. It’s a cascading effect of annoying comms, poor morale, lower productivity, increased absenteeism leading to higher employee turnover, and finally, higher costs and shrinking profits. So what does great internal communications look and feel like? What is the role it must play and how do we thi...2022-05-0434 minThe Little QuestionsInternal Communications: always the bridesmaid, never the brideThere was a time, not very long ago, when communications was thought of as a nice, but not that necessary, soft skill. Thankfully times have changed. We now know that strong internal communication improves employee engagement which is critical to commercial success. Conversely, poor internal comms can seriously damage your business. It’s a cascading effect of annoying comms, poor morale, lower productivity, increased absenteeism leading to higher employee turnover, and finally, higher costs and shrinking profits. So what does great internal communications look and feel like? What is the role it must play and how do we thi...2022-05-0434 min
The Little QuestionsGetting the best from your corporate advisors.The company and agency relationship should be the perfect embodiment of symbiosis. Mutual productivity for the benefit of all. Happy days! For those working either side of the fence, that’s not always the case. The latest Little Questions Podcast considers all the ups and the downs of the relationship: from grumpy clients providing poorly written briefs to agency leaders who disappear after the first pitch. Apella partners James Acheson-Grey, Anthony Silverman and Matt Young chew the proverbial fat on how to get the best from the corporate / agency relationship. We’d love to hear what...2022-04-2027 minThe Little QuestionsGetting the best from your corporate advisors.The company and agency relationship should be the perfect embodiment of symbiosis. Mutual productivity for the benefit of all. Happy days! For those working either side of the fence, that’s not always the case. The latest Little Questions Podcast considers all the ups and the downs of the relationship: from grumpy clients providing poorly written briefs to agency leaders who disappear after the first pitch. Apella partners James Acheson-Grey, Anthony Silverman and Matt Young chew the proverbial fat on how to get the best from the corporate / agency relationship. We’d love to hear what...2022-04-2027 min
The Little QuestionsInterview with Alison Brittain, CEO, WhitbreadOn this edition of The Little Questions we’re talking to Alison Brittain, the Chief Executive Officer of Whitbread - a company known for owning brands such as Premier Inn, Bar + Block and Beefeater. Prior to joining Whitbread, Alison was Group Director of Lloyds Banking Group’s Retail Division, with responsibility for the Lloyds, Halifax and Bank of Scotland retail branch networks, remote / intermediary channels / products and the business banking and UK wealth businesses. Before joining Lloyds Bank, Alison was Executive Director for Retail Distribution and Board Director at Santander UK PLC. She has held senior roles at Barclay...2022-04-0636 minThe Little QuestionsInterview with Alison Brittain, CEO, WhitbreadOn this edition of The Little Questions we’re talking to Alison Brittain, the Chief Executive Officer of Whitbread - a company known for owning brands such as Premier Inn, Bar + Block and Beefeater. Prior to joining Whitbread, Alison was Group Director of Lloyds Banking Group’s Retail Division, with responsibility for the Lloyds, Halifax and Bank of Scotland retail branch networks, remote / intermediary channels / products and the business banking and UK wealth businesses. Before joining Lloyds Bank, Alison was Executive Director for Retail Distribution and Board Director at Santander UK PLC. She has held senior roles at Barclay...2022-04-0636 minThe Little QuestionsTell me a story, JackanoryThis week, on The Little Questions Podcast, we look at the art of storytelling in business. For many years, observers have encouraged corporates to embrace the art of storytelling. To drop the corporate rhetoric and comfort of your slide-ware of choice and tie your idea or vision to an emotion, for that is how you truly persuade. But is it that easy? Can corporates ever really become storytellers? Indeed, should they? Isn’t it all just more spin to avoid the truth? And, if it really is the answer, why are so few actually any good at it?2022-03-2326 minThe Little QuestionsTell me a story, JackanoryThis week, on The Little Questions Podcast, we look at the art of storytelling in business. For many years, observers have encouraged corporates to embrace the art of storytelling. To drop the corporate rhetoric and comfort of your slide-ware of choice and tie your idea or vision to an emotion, for that is how you truly persuade. But is it that easy? Can corporates ever really become storytellers? Indeed, should they? Isn’t it all just more spin to avoid the truth? And, if it really is the answer, why are so few actually any good at it?2022-03-2326 min
The Little QuestionsIs ESG the new CSR?In this episode we dive head first into the pond that is ESG, better known as Environmental, Social and Governance. So what exactly is ESG? The airwaves are full of it, Boardrooms are awash with it, but no-one really knows how to account for it, and we’re all having to learn how to talk about it in terms that suit our organisations. We liken ESG to an ECG, the scan that tracks our vital organ to check all is well, hopefully resulting in a clean bill of health. The analogy holds for organisations - i...2022-02-1929 minThe Little QuestionsIs ESG the new CSR?In this episode we dive head first into the pond that is ESG, better known as Environmental, Social and Governance. So what exactly is ESG? The airwaves are full of it, Boardrooms are awash with it, but no-one really knows how to account for it, and we’re all having to learn how to talk about it in terms that suit our organisations. We liken ESG to an ECG, the scan that tracks our vital organ to check all is well, hopefully resulting in a clean bill of health. The analogy holds for organisations - i...2022-02-1929 min
The Little QuestionsJoe Garner discusses communications and leadershipThis is a special edition of the Little Questions podcast as we chat with Joe Garner, CEO of Nationwide Building Society. Joe is one of the UK’s most respected business leaders and gives us an insight into the world of the CEO. We discuss everything from the ability of a leader to stay grounded, the CEO as a communicator, and on to Joe’s first, somewhat humbling, media training session. A fascinating listen for all those working in Communications and beyond... You can find The Little Questions Podcast on our website or on the usual podcast platforms. We’d love...2022-02-0929 minThe Little QuestionsJoe Garner discusses communications and leadershipThis is a special edition of the Little Questions podcast as we chat with Joe Garner, CEO of Nationwide Building Society. Joe is one of the UK’s most respected business leaders and gives us an insight into the world of the CEO. We discuss everything from the ability of a leader to stay grounded, the CEO as a communicator, and on to Joe’s first, somewhat humbling, media training session. A fascinating listen for all those working in Communications and beyond... You can find The Little Questions Podcast on our website or on the usual podcast platforms. We’d love...2022-02-0929 min
The Little QuestionsSorry not sorry: the corporate apologyHow hard is it to say sorry? This week, The Little Questions podcast looks into the world of the corporate apology. If we’ve done something wrong, or more relevant to our specific discussion, if the firm we represent has messed up, why can’t we just get them to say sorry and mean it; and then move on? This week, James Acheson-Gray joins Matt Young and Andrew Brown to tackle this tricky topic. Are we all psychologically predisposed to find reasons to delay or avoid saying sorry? The embarrassment and shame of it. Or is it...2022-01-2633 minThe Little QuestionsSorry not sorry: the corporate apologyHow hard is it to say sorry? This week, The Little Questions podcast looks into the world of the corporate apology. If we’ve done something wrong, or more relevant to our specific discussion, if the firm we represent has messed up, why can’t we just get them to say sorry and mean it; and then move on? This week, James Acheson-Gray joins Matt Young and Andrew Brown to tackle this tricky topic. Are we all psychologically predisposed to find reasons to delay or avoid saying sorry? The embarrassment and shame of it. Or is it...2022-01-2633 min
The Little QuestionsLittle Questions LiveA panel of industry experts joined us for Little Questions Live in front of a studio audience at the RSA in London. On this special edition of the podcast we discuss the relationship between a CAD and the CEO. The panel were Victoria McKenzie Gould (CAD - M&S), Fiona Thorne (Former CAD - Flutter), Alex Cole (Former CAD - Bupa) and Ed Petter (CAD - BT). This fascinating conversation was chaired by Andrew Brown from Apella Advisors and Matthew Wall from Taylor Bennet. During the event there were questions from the audience and our panel discussed a...2022-01-1254 minThe Little QuestionsLittle Questions LiveA panel of industry experts joined us for Little Questions Live in front of a studio audience at the RSA in London. On this special edition of the podcast we discuss the relationship between a CAD and the CEO. The panel were Victoria McKenzie Gould (CAD - M&S), Fiona Thorne (Former CAD - Flutter), Alex Cole (Former CAD - Bupa) and Ed Petter (CAD - BT). This fascinating conversation was chaired by Andrew Brown from Apella Advisors and Matthew Wall from Taylor Bennet. During the event there were questions from the audience and our panel discussed a...2022-01-1254 min
The Little QuestionsChristmas SpecialChristmas is nearly upon us and in the best traditions of the holiday season broadcasters are gathering up all their best bits from the year and packaging it up into a highlights reel. We didn’t want to miss out on this more affordable form of entertainment, so we’ve produced our very own Little Questions Podcast highlights. These are our best bits. Our thoughts on everything from the merits or otherwise of media training to what makes a good or bad pitch; from what a CEO wants in a Corporate Affairs team to why measur...2021-12-1522 minThe Little QuestionsChristmas SpecialChristmas is nearly upon us and in the best traditions of the holiday season broadcasters are gathering up all their best bits from the year and packaging it up into a highlights reel. We didn’t want to miss out on this more affordable form of entertainment, so we’ve produced our very own Little Questions Podcast highlights. These are our best bits. Our thoughts on everything from the merits or otherwise of media training to what makes a good or bad pitch; from what a CEO wants in a Corporate Affairs team to why measur...2021-12-1522 min
The Little QuestionsCorporate Affairs - ‘If only I’d known that then’Corporate Affairs is a key driver of an organisation’s success, when done well. And done badly, the consequences can be all too, painfully, visible. All team members play a critical role in making sure the function is set up for success, none more so than its leader, the Corporate Affairs Director. In 2020, Apella’s Andrew Brown and Wayne Reynolds from executive search firm Birchwood Knight set out to understand how some of the most accomplished corporate affairs leaders approached their role, starting. How did they prepare for their first day? How did they go about getting to know...2021-12-0128 minThe Little QuestionsCorporate Affairs - ‘If only I’d known that then’Corporate Affairs is a key driver of an organisation’s success, when done well. And done badly, the consequences can be all too, painfully, visible. All team members play a critical role in making sure the function is set up for success, none more so than its leader, the Corporate Affairs Director. In 2020, Apella’s Andrew Brown and Wayne Reynolds from executive search firm Birchwood Knight set out to understand how some of the most accomplished corporate affairs leaders approached their role, starting. How did they prepare for their first day? How did they go about getting to know...2021-12-0128 min
The Little QuestionsPost Truth: Is B*llsh*t the new normal?Today we consider the extent to which we live in a post-truth age. We are quite literally going to talk bullshit, described by Jon Lovett, a former advisor to Clinton and Obama, as “one of the greatest threats we face”. So, the logic goes, we are constantly assailed by partisan rhetoric, industry sponsored research, facile brand messages and spokespeople with their lines that are just true enough not to be a lie - infecting every facet of public life, corrupting our discourse and wrecking trust in major institutions. Mr Lovett, rightly or wrongly was firmly pointing his finger...2021-11-1731 minThe Little QuestionsPost Truth: Is B*llsh*t the new normal?Today we consider the extent to which we live in a post-truth age. We are quite literally going to talk bullshit, described by Jon Lovett, a former advisor to Clinton and Obama, as “one of the greatest threats we face”. So, the logic goes, we are constantly assailed by partisan rhetoric, industry sponsored research, facile brand messages and spokespeople with their lines that are just true enough not to be a lie - infecting every facet of public life, corrupting our discourse and wrecking trust in major institutions. Mr Lovett, rightly or wrongly was firmly pointing his finger...2021-11-1731 min
The Little QuestionsMeasurement malaise: is comms stuck in a rut?It’s time for some honesty amongst friends. Compared to other corporate functions, comms has never really been particularly good when it comes to measuring and reporting on the value of what we do. For too long we relied on our beautifully designed press cutting books and detailed engagement reports, hoping our Advertising Value Equivalent scores would impress our marketing colleagues. But the times they are a-changin’. There are firms, large and small, becoming far more adept in how they measure the outcomes of their communication activity. Yet given the wide array of providers, tools and s...2021-11-0325 minThe Little QuestionsMeasurement malaise: is comms stuck in a rut?It’s time for some honesty amongst friends. Compared to other corporate functions, comms has never really been particularly good when it comes to measuring and reporting on the value of what we do. For too long we relied on our beautifully designed press cutting books and detailed engagement reports, hoping our Advertising Value Equivalent scores would impress our marketing colleagues. But the times they are a-changin’. There are firms, large and small, becoming far more adept in how they measure the outcomes of their communication activity. Yet given the wide array of providers, tools and s...2021-11-0325 min
The Little QuestionsPitch perfect? The good, the bad and the funny…This time we’re discussing pitches. Not the dark, viscous residue from tar, or the frantic movements of a ship in high seas but the arduous process that companies use to choose their advisors. They are a (terrible?) feature of our lives, require huge amounts of work from both in-house and agency teams and take up a lot of everyone's time. Agencies are often suspicious that pitches are fixed before they even get in the room. Clients often worry that they are only meeting the pitch team or that the procurement team is forcing them to look at...2021-10-2028 minThe Little QuestionsPitch perfect? The good, the bad and the funny…This time we’re discussing pitches. Not the dark, viscous residue from tar, or the frantic movements of a ship in high seas but the arduous process that companies use to choose their advisors. They are a (terrible?) feature of our lives, require huge amounts of work from both in-house and agency teams and take up a lot of everyone's time. Agencies are often suspicious that pitches are fixed before they even get in the room. Clients often worry that they are only meeting the pitch team or that the procurement team is forcing them to look at...2021-10-2028 min
The Little QuestionsTotal, brutal honesty in corporate leadershipIt’s an unusual relationship, the one between the corporate affairs director and the CEO. Aside from perhaps the CFO, you get a lot more time with him or her than any other member of the leadership team. As Aviva CEO Amanda Blanc put it in our last episode, what she values above all else is total, brutal honesty. This can result in a difficult relationship if not managed well, so how do you balance the fact you’re there to support both the CEO and the business itself. How do you balance the needs of the CEO a...2021-10-0619 minThe Little QuestionsTotal, brutal honesty in corporate leadershipIt’s an unusual relationship, the one between the corporate affairs director and the CEO. Aside from perhaps the CFO, you get a lot more time with him or her than any other member of the leadership team. As Aviva CEO Amanda Blanc put it in our last episode, what she values above all else is total, brutal honesty. This can result in a difficult relationship if not managed well, so how do you balance the fact you’re there to support both the CEO and the business itself. How do you balance the needs of the CEO a...2021-10-0619 min
The Little QuestionsAviva CEO Amanda BlancOn this edition of The Little Questions podcast we are out on the road to chat to Amanda Blanc, the Group CEO of insurance giant, Aviva. During this wide ranging interview we discuss her views on confidence being contagious; why good CEO’s need to be good communicators and what she really wants from a good PR. Amanda was born and bred in Wales, having grown up in the Rhondda Valley. She started her career as a graduate at one of Aviva’s ancestor companies, Commercial Union. Following success in senior executive roles across the insurance industry, she c...2021-09-2235 minThe Little QuestionsAviva CEO Amanda BlancOn this edition of The Little Questions podcast we are out on the road to chat to Amanda Blanc, the Group CEO of insurance giant, Aviva. During this wide ranging interview we discuss her views on confidence being contagious; why good CEO’s need to be good communicators and what she really wants from a good PR. Amanda was born and bred in Wales, having grown up in the Rhondda Valley. She started her career as a graduate at one of Aviva’s ancestor companies, Commercial Union. Following success in senior executive roles across the insurance industry, she c...2021-09-2235 min
The Little QuestionsMedia Training - A necessary evil?Media training is part of the world we live in these days. We’ve all seen those car crash interviews, and many of us have been relieved it wasn’t our CEO giving the disastrous performance. So many interviews, be they with sports stars, politicians or business leaders increasingly verge on the soporific, but is it the personality, the training or something else that’s at fault? No one wants to be the person who gives too much away during an interview and embarrasses themselves or the organisation they represent, but nor do we want to be dull. Wha...2021-09-0831 minThe Little QuestionsMedia Training - A necessary evil?Media training is part of the world we live in these days. We’ve all seen those car crash interviews, and many of us have been relieved it wasn’t our CEO giving the disastrous performance. So many interviews, be they with sports stars, politicians or business leaders increasingly verge on the soporific, but is it the personality, the training or something else that’s at fault? No one wants to be the person who gives too much away during an interview and embarrasses themselves or the organisation they represent, but nor do we want to be dull. Wha...2021-09-0831 min
The Little QuestionsAgency or in-house – what makes the better PR?“Those who can, do; those who can’t, teach” is often unfairly said about educators. And, similarly, about consultants! In the world of comms and corporate affairs, there is a steady exchange of people between consultancy and in-house roles, with some making the transition several times throughout their careers. To what extent is it desirable for people to switch, both for their careers and their employer? Can you ever be considered a ‘good PR person’ if you’ve never worked for a PR agency? What is your experience of working with in-house staff or external consultants in the comms and...2021-08-2527 minThe Little QuestionsAgency or in-house – what makes the better PR?“Those who can, do; those who can’t, teach” is often unfairly said about educators. And, similarly, about consultants! In the world of comms and corporate affairs, there is a steady exchange of people between consultancy and in-house roles, with some making the transition several times throughout their careers. To what extent is it desirable for people to switch, both for their careers and their employer? Can you ever be considered a ‘good PR person’ if you’ve never worked for a PR agency? What is your experience of working with in-house staff or external consultants in the comms and...2021-08-2527 min
The Little QuestionsCorporate wokery. Does big business REALLY care?We live in woke times. What started as a way to show one's awareness of social and especially racially motivated injustices has itself been culturally appropriated by a myriad of other groups and causes, including big business. Corporate wokery appears to be everywhere. At Apella, we are pro purpose and have seen first-hand the transformative benefits a genuine desire to do the right thing can have on the fortunes of an organisation. But when a firm signals its virtue, how do we know if its genuine and not just purpose washing? Is it really the responsibility of a...2021-08-1122 minThe Little QuestionsCorporate wokery. Does big business REALLY care?We live in woke times. What started as a way to show one's awareness of social and especially racially motivated injustices has itself been culturally appropriated by a myriad of other groups and causes, including big business. Corporate wokery appears to be everywhere. At Apella, we are pro purpose and have seen first-hand the transformative benefits a genuine desire to do the right thing can have on the fortunes of an organisation. But when a firm signals its virtue, how do we know if its genuine and not just purpose washing? Is it really the responsibility of a...2021-08-1122 min
The Little QuestionsDo words still matter? Can you still write? A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to write? Matt and Andrew discuss the importance of writing clearly… Think of writing like a muscle, says Andrew Brown. You have to use it to strengthen it and if you don’t use it you'll lose it. As skilled communications professionals we simply have to be able to construct a well-written argument. Do you think it’s important to be able to...2021-07-2822 minThe Little QuestionsDo words still matter? Can you still write? A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to write? Matt and Andrew discuss the importance of writing clearly… Think of writing like a muscle, says Andrew Brown. You have to use it to strengthen it and if you don’t use it you'll lose it. As skilled communications professionals we simply have to be able to construct a well-written argument. Do you think it’s important to be able to...2021-07-2822 min
The Little QuestionsLittle black book: Is it all about WHO you know? Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues are up for discussion in this edition of The Little Questions podcast. How comfortable do you feel using your connections and influence to get the results you want? We’d love to hear your thoughts. Email us; podcast@apellaadvisors.com Apella is a distinctive advisory firm established to help clients achieve their long term goals and look to the future with conf...2021-07-1421 minThe Little QuestionsLittle black book: Is it all about WHO you know? Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues are up for discussion in this edition of The Little Questions podcast. How comfortable do you feel using your connections and influence to get the results you want? We’d love to hear your thoughts. Email us; podcast@apellaadvisors.com Apella is a distinctive advisory firm established to help clients achieve their long term goals and look to the future with conf...2021-07-1421 min
The Little QuestionsCommunications: Is it an art or a profession? Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession? In this episode we discuss the dabblers - the people who think they can do our jobs purely because we all communicate! Apella partners Matt Young and Andrew Brown discuss whether Communications is a trade, like journalism or construction; or a profession, like accountancy or medicine, and whether there should be recognised exams as a means to achieve chartered status as a communications professional? We’d love to know your thoughts. Email us; pod...2021-07-1419 minThe Little QuestionsCommunications: Is it an art or a profession? Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession? In this episode we discuss the dabblers - the people who think they can do our jobs purely because we all communicate! Apella partners Matt Young and Andrew Brown discuss whether Communications is a trade, like journalism or construction; or a profession, like accountancy or medicine, and whether there should be recognised exams as a means to achieve chartered status as a communications professional? We’d love to know your thoughts. Email us; pod...2021-07-1419 min
The Little QuestionsThe Little Questions Podcast - TrailerWhy do so many people consider themselves an expert in communication? Is it an art or is it a profession? Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to lobby? A mastery of words is an essential part of what we do in communications. We simply must be able to write clearly and concisely and construct a coherent and clear message. However, have we as a profession lost the ability to write? All these critical little questions - any many more - will be discussed on The Little Que...2021-07-0602 minThe Little QuestionsThe Little Questions Podcast - TrailerWhy do so many people consider themselves an expert in communication? Is it an art or is it a profession? Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to lobby? A mastery of words is an essential part of what we do in communications. We simply must be able to write clearly and concisely and construct a coherent and clear message. However, have we as a profession lost the ability to write? All these critical little questions - any many more - will be discussed on The Little Que...2021-07-0602 min