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Aralet Reyes Martinez
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El podcast de Aralet Reyes Martinez
The Business Value of Content Operations at Any Scale with Rahel Bailie
Rahel Bailie, content operations specialist shares insights on building and managing growing content functions and discussing the top five business drivers to address with Content Operations right away.Read the full transcript at simplea.com
2021-05-24
37 min
El podcast de Aralet Reyes Martinez
Making Content Strategy Tangible with Carrie Hane
Carrie Hane, author, business owner, and content strategist sits down with Cruce to discuss the human element of content strategy, and how to have effective discussions and tangible results across silos to build content intelligently. Read the full transcript at simplea.com
2020-10-23
38 min
El podcast de Aralet Reyes Martinez
Content Taxonomy: The Key to Better Customer Experience
Cruce sits down with Michael Priestley, OASIS distinguished contributor and IBM information architect, to discuss the human element of content taxonomy. How can a company create a content organizational structure that’s useful to the user, and what can we do to motivate the use of that structure across silos? Learn how to build excellent customer experiences at a massive scale while also keeping things user-focused. Read the full transcript at simplea.com.
2020-09-22
36 min
El podcast de Aralet Reyes Martinez
Digital Policy: Powering Operations, Innovation, and Velocity with Kristina Podnar
Many think digital policy is a chore, simply related to managing risk and regulations. But policy has a far more important role to play in developing a healthy digital and customer experience ecosystem. Listen in to this insightful and eye-opening interview with Kristina Podnar and host Cruce Saunders, as they explore the rightful role digital policy can play in accelerating content operations, encouraging innovation within a more clearly defined focus, and actually speeding up content velocity through the creative and development supply chain. Listeners may be surprised to find out how policy may be one of the...
2020-08-07
42 min
El podcast de Aralet Reyes Martinez
Dynamic, data-driven customer interactions with Gaja Vaidyanatha
Uncover the alchemy of data and content microservices that produce golden customer experiences. Hear data-expert and Principal at CloudData LLC, Gaja Vaidyanatha share lessons from working with cloud-based architectures at massive scale. Discover how intelligent experiences are produced by integrating customer touchpoints into a single location that enables a 360-degree view of the customer. Read the full transcript at simplea.com.Bonus material from this episode of Towards a Smarter World:AI and Machine LearningGraph DatabasesListen and access the transcripts on simplea.com.
2020-05-22
43 min
El podcast de Aralet Reyes Martinez
Unifying Technical Content Sets into a Broader Ecosystem with Tom Johnson
Is unifying technical content sets into a broader ecosystem an impossible journey? Tom Johnson of 'I'd Rather Be Writing' shares his experience in working with Docs-as-Code and leveraging technical content sets.Read the full transcript at simplea.com.
2020-02-12
51 min
El podcast de Aralet Reyes Martinez
Content Superheroes with Alan Porter
Join Alan Porter for stories of industry content superheroes fighting and overcoming corporate challenges. Hear more at Lavacon 2019, where Alan will be presenting a keynote, The Heroes of Content Strategy. Use code 'ATEAM' for $200 off at registration. Visit simplea.com for resources and a full transcript of this episode.
2019-10-04
34 min
El podcast de Aralet Reyes Martinez
Content Strategy Roles and Landscape
Hilary Marsh, president and chief strategist of the Content Company, talks on the roles of content strategists, how the landscape is changing, plus advice on getting started in the industry.
2018-10-18
44 min
El podcast de Aralet Reyes Martinez
The Semantic Web and Linked Data with Teodora Petkova
Teodora Petkova, a philologist fascinated by the metamorphoses of text on the web, discusses the Semantic Web and Linked Data. What is the Semantic Web, is it here already, and how should authors begin working with it?
2018-05-01
27 min
El podcast de Aralet Reyes Martinez
On Bots, AI and Content Strategy
A look into the future of AI, human-bot interactions, and the direction of content strategy with Intercom's Elizabeth McGuane.
2017-02-08
53 min