Shows
PM vs PMMThe Buyer/User Dichotomy: Navigating B2B Product DevelopmentHey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!2024-06-0628 min
PM vs PMMThe Role of Curiosity in Fostering Continuous LearningJoin us in this episode of PM vs PMM as they dive into the importance of curiosity in product management and marketing. Discover how staying curious drives innovation, fosters better decision-making, and enhances professional growth. We share personal strategies for maintaining a curious mindset, even in high-pressure environments. We also discuss Joe Biden's AI executive order, exploring its implications for transparency and regulation in the AI space. Plus, they chat about the noticeable effects of global warming in their hometowns. Tune in for an engaging conversation on continuous learning and staying ahead in the ever-evolving tech industry. Stay curious...2024-05-2329 min
PM vs PMMStrategies for Cohesive Vision Across Product TeamsJoin us in this engaging episode of "PM versus PMM," where we explore the nuances of ensuring alignment within product teams. Arjun shares his snowy frustrations, and we dive into strategies for blending individual creativity with team goals. We debate the challenges and methods of aligning marketing and product management, especially in dynamic environments. Plus, don’t miss our take on Apple's contentious App Store policies in our news segment. Tune in for a mix of professional insights and personal anecdotes, all wrapped up in a winter wonderland context!2024-05-0832 min
PM vs PMMManaging Risk with Reverse Funnel AnalysisJoin us in our lively first live recording of the PM versus PMM podcast! This episode dives into the world of product management, focusing on reducing risks through reverse funnel analysis and setting effective KPIs. Don't miss their take on the latest tech trends, including a spirited discussion on Apple's new Vision Pro. Tune in for a blend of expert insights and engaging banter that's sure to enlighten and entertain!2024-05-0124 min
PM vs PMMTargeting High-Need Customers for Product SuccessDive into the dynamic world of product management with us in this engaging episode of the PM vs PMM podcast! This week, we unpack the essentials of building products that genuinely meet urgent user needs. We delve into identifying "hair on fire" problems, explore effective marketing channels, and share personal weekend adventures. Plus, we discuss Samsung's latest venture into health tech with the Galaxy Ring. Whether you're a product newbie or a seasoned pro, this episode offers valuable insights and lively banter to enrich your product management journey. Tune in to learn, laugh, and discover how to connect deeply...2024-04-2421 min
PM vs PMMFrom UX Designer to PM: The Journey of Building User-Centric Products with Wayne SangDive into an engaging discussion on the intersections of product management and product marketing in this episode of the PM versus PMM podcast. Join hosts us as we welcome Wayne Sang, a former design lead turned content creator, who shares his unique journey through design and product management. Wayne opens up about the challenges and triumphs of navigating user-centric design, the complexities of shifting roles, and his strategies for continuous learning. From user research to balancing business needs, Wayne's insights provide a compelling look at the constant push and pull of building great products. Whether you're a product manager...2024-04-1735 min
PM vs PMMBeing Transparent with Public RoadmapsDive into a delightful blend of wit, wisdom, and warmth with us in this episode of the PM vs PMM podcast. As the fall leaves turn to winter snow, we cozy up to discuss the art of transparent product roadmapping and its pivotal role in building trust, fostering community, and steering products in the right direction. From the chilly streets of New York and Toronto to the cutting-edge contours of Tesla's Cybertruck, we navigate the complexities of product management and marketing with ease and humor. Whether you're a product maven or a marketing guru, join us for insightful banter...2024-03-2729 min
PM vs PMMHow Modern Product Tools Help in Anticipating Product RisksDive into a whirlwind of insights with us in this episode of the PM vs PMM podcast! As the chilly winds of Toronto bring about early sunsets and reflections on daylight savings, we warm up with a hot cup of discussion on the essential tools that make a product person great. From dissecting the impact of analytics with Google Analytics and Woopra to navigating the collaborative waves of Slack and Notion, we unpack how to reduce risks and align teams effectively. But that's not all – the episode takes an unexpected turn into the recent drama at OpenAI, drawing parallels wi...2024-03-1324 min
PM vs PMMPart 2: Crafting Solutions with the Second DiamondDive into a delightful exploration of product management and marketing with us in this episode of the PM vs PMM podcast! From the magical world of manifesting success to the nitty-gritty of the Double Diamond design framework, we take you on a journey through the art and science of building the right thing for the right users.Whether you're curious about crafting solutions that resonate with users or intrigued by the future of social media, this episode is packed with insights, laughter, and a pinch of snowman magic. Tune in to unlock the secrets of product innovation and aligning...2024-03-0628 min
PM vs PMMPart 1: Unraveling User Needs with the First DiamondIn this lively episode of the PM vs PMM podcast, we take you on a deep dive into the heart of product management and marketing, starting with the vibrant energy of New York tech mixers and wrapping up with personal revelations and new hobbies. We unpack the intricacies of the Double Diamond Design Process, emphasizing the first diamond's role in fostering empathy and understanding of user needs. We then share our experiences and insights on navigating the complex landscape of problem identification and the iterative journey towards building impactful products.Arjun enthuses about the innovative ArcSearch app...2024-02-2128 min
PM vs PMMMastering Continuous Learning Amidst Information OverloadDive into an engaging episode of PM vs PMM where we tackle the art of continuous learning amidst the cacophony of product management and marketing. From the emotional rollercoaster of moving houses to navigating the dense forest of feedback, we share insights on building the right product for the right users and the crucial act of filtering noise to find clarity. Plus, don't miss their take on Apple's manufacturing move to India with Tata and the quirky use of ChatGPT for crafting the perfect Instagram caption. Tune in for a blend of personal anecdotes, professional wisdom, and a dash...2024-02-1422 min
PM vs PMMPart 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine SquatritoDive into the heart of innovation with this episode of "PM versus PMM," where we explore the game-changing approach to product development at Rapbook. Say goodbye to traditional sprints and hello to flexibility, creativity, and real human connections. James, Ben, and Katherine open the doors to a world where Kanban reigns, deadlines are adaptable, and team alignment goes beyond the boardroom. Discover how ditching the old playbook can lead to better products, happier teams, and a more dynamic way of working. This episode isn't just about managing products; it's about empowering people and pushing boundaries. Tune in for an...2024-02-0730 min
PM vs PMMPart 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine SquatritoDive into the lively world of product management and marketing in this episode, where we untangle the secrets of team alignment. Join our all-star panel - James from Toronto, Ben in Vancouver, and Katherine (Kath) from Phoenix - as they share insights from their diverse experiences in Wrapbook.🔑 Highlights:Navigating remote work and its impact on team dynamics.Empowering engineering and design teams for innovative solutions.Building trust and communication in remote settings.Aligning diverse roles and perspectives in product development.Balancing deadlines with maintaining quality and vision.💡 Explore how modern product teams stay i...2024-01-2425 min
PM vs PMMAvoiding Common Pitfalls while Navigating Market FitIn this episode, we unpack the critical factor of 'Reducing Risks' and explore the intricate dance of ensuring market fit. Aditi and Arjun share their personal experiences and pitfalls they've encountered in their careers, offering invaluable insights on how to navigate these challenges. But wait, there's more! We dive into the hot topic of 2024 – the astounding impact of Large Language Models (LLMs) like ChatGPT and Google's Gemini on the tech scene. How will AI-generated content reshape our search experiences? Listen in as we debate the future of information consumption. And because we believe in the powe...2024-01-1735 min
PM vs PMMHow AI and ML are Shaping User Experience TrendsIn this episode we delve into the impact of generative AI on product management and marketing. We explore how AI is revolutionizing user experience in popular apps, discuss the balance between AI efficiency and human authenticity, and address the ethical challenges of AI biases and deepfakes. Alongside these professional insights, we share personal reflections on their past year's experiences, blending tech discussions with relatable life stories. Tune in for an insightful blend of technology trends and personal journeys with us.2023-12-1331 min
PM vs PMMKeeping Up with the Ever-Changing Tech LandscapeHey, listeners! Join us as we dive into continuous learning for tech pros like product managers and product marketers. We'll share tips on staying updated through courses and industry influencers while discussing the ever-changing roles of PMs and PMMs. Plus, get a peek at Google Bard's new fact-checking feature. We'll touch on sales funnels for investor pitching and the power of social media for engaging Gen Z audiences. Tune in for a quick dose of insights and remember, in tech, continuous learning is key!2023-11-2231 min
PM vs PMMAlignment Between the Distinct Yet Interconnected roles of PMs and PMMsIn this episode, we explore the crucial theme of alignment between PM and PMM roles. We discuss how these roles, while distinct, must work in tandem to ensure successful product launches and effective market adoption. Our conversation sheds light on the importance of understanding each role's unique contributions, setting clear boundaries, and maintaining open, data-driven communication. We share our perspectives on why PMs should focus on internal coordination and strategy, and how PMMs can bring invaluable customer insights to the table. Alongside our main discussion, we share personal experiences and thoughts on city festivals, the evolving world of streaming...2023-11-1531 min
PM vs PMMNavigating Risk and Innovation in Product Management with Phil RenaudIn this episode, we were thrilled to have Phil Renaud join us to delve into the intricacies of risk management in product development. Through Phil's lens, we explored how risk assessment differs based on a product's lifecycle—startups can gamble, while established names must tread carefully. We also discussed the pivotal role of product marketing managers, whose industry knowledge is vital in steering product strategy. Our conversation with Phil was a masterclass in balancing innovation with caution, and it reaffirmed our passion for continuous learning in the ever-evolving field of product management.2023-11-0830 min
PM vs PMMDesigning for Success: User-Centered Insights and StrategiesIn this episode we discuss the concept of user-centered design and its importance in product management and marketing. We explore how user-centered design has evolved over time and emphasize the need for collaboration between product managers and product marketers to create a seamless user experience. We also touch on the recent Apple tech event, discussing new product releases and environmental initiatives. We share their personal insights and experiences, highlighting the importance of rigorous strategy and user engagement in product development.2023-11-0132 min
PM vs PMMHow Customer Support Elevates Product SuccessJoin us as we delve into the vital partnership between customer support and product achievement. Discover how this collaboration shapes their roles in product management and marketing, from embracing the unsexy side of support to mastering the give-and-take dynamic. Explore actionable strategies and stories that illuminate the symbiotic dance driving enhanced customer satisfaction and robust product growth. Later on we chat about the potential deal between Disney and sports leagues. 2023-08-2325 min
PM vs PMMHow To Create An Initial Outreach StrategyIn this episode of the PM versus PMM podcast, we discuss building an initial outreach strategy for a product with no users. We emphasize the importance of diversifying your beta testers, conducting organic marketing research, and considering paid marketing based on the right platforms. We also explore the challenges and strategies behind defining a brand that resonates with the target audience. The news topic covers the launch of Threads, a new app from Meta (formerly Facebook), designed to compete with Twitter. We highlight the app's rapid growth and potential implications for the social media landscape.2023-08-1632 min
PM vs PMMHow To Navigate Career GrowthIn this episode, the focus is on the dynamic world of product management and marketing roles. We delve into the different levels and hierarchies within product management, shedding light on the responsibilities and skill sets required at each level. If you're curious about product management and marketing or aspire to excel in these roles, this episode offers valuable insights and advice. We then move on and have a really fun chat about the new default Microsoft Word font.2023-08-0233 min
PM vs PMMHow To Nail The Ideal Customer ProfileIn this episode we delve into the significance of the Ideal Customer Profile (ICP) in product development and marketing. We emphasize the essential elements of an ICP, including budget, industry, geography, legality, and product/service limitations, and how it aids in effectively targeting customers. Stressing the dynamic nature of ICP as a tool, continuously adapting it throughout a company's journey. We then celebrate Apple's remarkable achievement of surpassing a 3 trillion market value, attributing it to Apple's exceptional marketing strategy and its consistent ability to exceed market expectations, thereby driving sustained growth and revenue across its products and services.2023-07-2633 min
PM vs PMMHow To Get the Most Out Of CSM CallsWe travel into the world of CSm calls, throughout the podcast you have listen to us go on and on about listening and getting feedback from customers. In this episode we each share our top three strategies on how to get the most of CSM calls we join. Later on we discuss the strategic messaging Apple used when introducing the new Vision Pros!2023-07-2033 min
PM vs PMMBalancing Risk and Resources in Product ExperimentsIn this episode we talk about how to manage risk in a experiment. We provide insights on how to optimize resources, and do the right research to set exciting achievable goals. Getting feedback from customers, running surveys, and more can help founders figure out who their target audience is and what their goals are. In the news, we chat a little about how Reddit is making some pricing changes in efforts to become profitable. 2023-07-1233 min
PM vs PMMHow To Manage Up Ft. Sanjana NaikIn this episode we are joined by special guest Sanjana to discuss the topic of managing up in the workplace. We emphasize the importance of understanding your boss's goals, priorities, and communication style in order to build a strong working relationship and succeed in your career. We also highlight the need for open communication, setting boundaries, and having empathy towards managers who may be learning the ropes themselves. Additionally, the we touch on the recent news of the destruction of the Kakhovka Dam in Ukraine, leading to significant flooding and displacement of people, underscoring the devastating impact of such...2023-07-0526 min
PM vs PMMBridging the Gap: Effective Communication with EngineersIn this episode of the PM versus PMM podcast, we discuss communicating with engineers and share our top tips for effective communication. We emphasize the importance of learning the basics of coding and technical language, actively listening to engineers' perspectives and ideas, choosing the right channels for communication, and involving engineers in product conversations. In the news segment, we talk about Google's recent announcements at Google IO, including the integration of AI into productivity tools and the introduction of Project Starline, a futuristic video chat experience. 2023-06-2827 min
PM vs PMMHow To Be Intentional With Your Product PivotsIn this episode of the PM versus PMM podcast, Arjun and I discuss the importance of product pivots. We share our insights on why and how companies should consider making strategic changes to their products or services to stay ahead of the competition and meet evolving market conditions. In our news segment, we discuss the US government's commitment of $500 million to develop tech hubs in middle America. We explore the potential benefits of creating these hubs, such as job creation, talent distribution, and reduced cost of living in tech hotspots.2023-06-2025 min
PM vs PMM3 Steps to Take When Commiting to a ProductIn this episode, my co-host Arjun and I dive into the topic of commitment in product development and entrepreneurship. We emphasize the significance of being open to new ideas, maintaining curiosity, and using judgment to evaluate opportunities. Drawing from our own experiences, we discuss the importance of committing to ideas and making necessary pivots based on our judgment. In the news segment, we shed light on Byju's, a prominent Indian tech startup that has recently secured a staggering $1 billion in funding for its online learning platform. 2023-06-1323 min
PM vs PMMHow to Influence Without AuthorityA skill that all product people need to master is influencing without authority. With PM and PMM job roles being some of the most collaborative in any organization, many times we are trying to get buy-in from multiple different departments with different goals. In this episode we talk about three ways to develop this skill and be successful in our perspective roles. We then give a shout out to Twitter's new CEO. 2023-06-0626 min
PM vs PMMPricing: Mapping Packaging to Monetary ValueThe final episode of our pricing series, we talk about what to think about when giving your packages monetary value. It is not an easy path, but an important one. We discuss the different revenue models, and how a SaaS organization can get creative to attract more user buy-in. Later we chat about Amazon shutting down their fitness product Halo.2023-05-3129 min
PM vs PMMPricing: The 5 Different Packaging StructuresWe continue the pricing series, now that we have chatted about the strategies and research needed to plan out product pricing. It is time for packaging and how to what different structures companies can use to get the right value for their product. In this podcast we go over the 5 plans that dominate B2B SaaS. Later on, we chat about social media what innovation looks like in that space.2023-05-2428 min
PM vs PMMPricing: Identifying and Segmenting CustomersWe continue the exploration of ideas around pricing, taking a look at how to find, categorize and cater to the different customers you may have for one product. We chat about how different messaging approaches are appropriate at different stages of the sales cycle and making sure that the language of the decision maker is embedded into your product. We then go on to look at SnapChat and take a walk down memory lane, discussing our own experiences with the app. 2023-05-1628 min
PM vs PMMPricing: The Strategy Behind The NumbersAs we continue our exploration of SaaS pricing, we tackle strategy. What are the key ideas to keep in mind when thinking about what the actual dollar amount should be for a service or product? How do past customers effect the pricing decision you make for prospects? We answer these questions and many more in this episode, and also talk a little about regulating ChatGPT near the end. Listen to know what we think.2023-05-0925 min
PM vs PMMPricing: Researching and Valuing SaaS ProductsThis is the first episode of a multi episode series that we will be doing around pricing, a sensitive and complicated topic that a lot of B2B SaaS organizations struggle with. We are reading a book by a pricing mogul and talk about the over arching ideas that are shared in it, listen to know what book! We then give our opinions around the open letters going around calling for a halt for AI development.2023-05-0228 min
PM vs PMMProject Document Creation and CollaborationIn this episode we take a look at project documentation from a product manager lens. We chat about about different documents product managers use to specify project requirement, use case, resource needs and more. Realizing that this document is pretty similar to a positioning messaging document that marketing maintains, we took a look at ways to reduce double work and increase collaboration between the teams. We then look at a new news app in the market Artifact create by the founders of Instagram.2023-04-2528 min
PM vs PMMThe Basics of Effective Elevator PitchesIn this episode we dive into an important asset that every person in a company is connected to, the elevator pitch. Starting with the basics, what it is, the uses and more. Further we challenge the idea of product marketing working on this essential asset in a silo. Listen further to learn about our take on community and crowd funding. 2023-04-1926 min
PM vs PMMEnsuring Product Onboarding is Customer CentricIn this episode we chat about the onboarding process for different product. Based on the target audience this process can be drastically different, and making sure that it is done with the customer at the center is essential for product success. We then chat about the new Amazon and Panera deal. 2023-04-1228 min
PM vs PMMCreating and Validating a New Product IdeaIn this episode we take the process of product validation to another level, development. We chat about challenges people face when building a MVP and how to make sure that resources are used wisely. Then we also chat about how to get development teams to be more involved in product design and testing. After we take a look at what privacy concerns the US government has for TikTok.2023-04-0529 min
PM vs PMMHow To Validate a Product Idea in the MarketIn this episode we take a look at an important part of product or feature development, that is idea validation. In order to make sure a new product/feature will be successful in the market teams need to do market research and answer key questions such as: Who is the target customer? What problems are we solving? and so on. We then take a look at recent policies surrounding internet governance. 2023-03-2728 min
PM vs PMM3 Steps to Take When Joining a New OrganizationIn this episode we discuss the steps we would take in our perspective roles when we join a new organization or project. We take a look at how to foster new relationships and divide responsibilities to ensure success for everyone involved. We then talk about the new change in YouTube leadership and what makes product leaders well equipped to become CEOs. 2023-03-2226 min
PM vs PMMNegotiating Customer Centric Product RoadmapsIn this episode we bring our unique views of how a product roadmap should be prioritized based on our job functions. We chat about individual priorities and different ways to make sure that the customer stays at the center of the product without losing overarching product vision goals. We then talk about how Twitter is handling challenges around roadmap strategy and execution. 2023-03-0824 min
PM vs PMMUsing Competitive Intelligence to Optimize RoadmapIn this episode we talk about a big part of any PMM's job, competitive intelligence. We talk about steps to take when conducting research to make sure it is thorough, and then how to use the information to optimize product roadmaps. We also look at internet being a "basic human right" and how Colorado residents created a competitive environment for large private internet providers. 2023-02-2820 min
PM vs PMMBuilding Trust With Thoughtful CommunicationIn this episode we talk about one of the most important aspects of a strong PM/PMM relationship, trust. We talk about how to build trust between the two teams with open and honest communication. We share our preferred methods of communication that helped us build a strong healthy relationship. We then go on to chat a little bit about the potential impact of Microsoft acquiring OpenAI. 2023-02-2126 min
PM vs PMMDefining PM and PMM Responsibilities in Job DescriptionsIn this episode we look at some generic job descriptions for the prospective roles and break it down. We compare the job descriptions to the work we actually did, and how the descriptions can be improved to accurately represent reality. We then analyze Musk’s twitter, and discuss what we would do if we ever were to work there.2023-02-1327 min