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Showing episodes and shows of
Arpy Dragffy And Brittany Hobbs
Shows
The AI podcast for product teams
Spotify’s former data alchemist: Evaluating when & how to use GenAI
Episode 17. Our guest is Glenn MacDonald who was Spotify’s Data Alchemist, building it into an algorithmic powerhouse.We’re critically evaluating algorithms' effectiveness and why GenAI probably isn’t the best technology for many problems.Some key insights:#1. As Spotify's former data alchemist, I expected huge advocacy for hashtag#ML & hashtag#AI as a predictive technology. Instead, we must not play god with algos. They should be assistive tool to get people to where they're headed. Prediction leads to errors.#2. You must be able to evaluate algorithms. Too often we're deploying fancy tech w...
2024-09-18
59 min
The AI podcast for product teams
Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI
Our guest is Yasemin Cenberoglu, who was the first designer to work on Microsoft’s Copilot, all in secret, before the world was exposed to ChatGPT for the first time.Yasemin is a Principal Design Manager at Microsoft, leading the Copilot product for Teams Meetings, Calling, and Devices. She’s the first designer to shape what Copilot is today. Previously, she served as the Director of Design at Digitalist. Yasemin is an advisory board member at IDEA School of Design at Capilano University. She studied in Germany and then at Cal State, in the Bay area.00...
2024-09-05
51 min
The AI podcast for product teams
Researching & building responsible AI within tech’s biggest platforms
What is the path to building responsible AI products? We have a special guest: Jess Holbrook, the Head of UX Research for Microsoft AI.We discuss:‣ Responsible AI: What it is and how orgs need a clear vision for it‣ Data transparency: Ensuring you are communicating appropriately‣ Becoming one of Google’s first user researchers working on machine learning‣ Philosophical differences to user research at Google, Meta, and Amazon‣ Bridging academic research and the practical development of AI products‣ The paradigm shift that big tech is expecting A...
2024-07-18
1h 00
The AI podcast for product teams
Unlocking AI product success: Coaching teams through uncertainty & design risks
AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design.We discuss:* Why designers feel like their entire job will go away* What advice he offers to the teams and individuals he coaches* How AI is over--hyped and where it will have impact* Lessons from working at the forefront of mobile technology* Why Google, Apple, Meta, Microsoft are all racing to get there first* Recommendations to build...
2024-06-28
56 min
The AI podcast for product teams
Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building
This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify.Topics we discuss:▪ Why Trisha went from an AI skeptic to a champion▪ What types of creative tasks GenAI is best at▪ Tactical lessons for leveraging GenAI across product experiences▪ Why prompt engineering must become part of your toolkit▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building▪ Why GenA...
2024-06-19
45 min
The AI podcast for product teams
Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast]
How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data...
2024-05-21
53 min
The AI podcast for product teams
Venture building: Taking AI product ideas from 0 to 1
There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.Ben’s news...
2024-05-08
51 min
The AI podcast for product teams
Venture building: Why AI products may fail w/ Ben Yoskovitz
There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers. Ben’s newsletter: https://www.focu...
2024-05-07
51 min
The AI podcast for product teams
GenAI's copyright problem: Training & derivative copies
AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived?We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging...
2024-04-23
38 min
The AI podcast for product teams
How AI is reshaping UX and the new role for designers
Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Desi...
2024-04-16
48 min
The AI podcast for product teams
The future of music in the era of generative AI
Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible. It is clear that music is one of the first and most important battleground where we see the potential of AI as a creative tool but also where concerns are growing about GenAI platforms being...
2024-04-09
48 min