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Everybody Hates PharmaThe Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group.Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how Grünenthal Group uses AI in its operations and its potential role in pharmaceutical sales and marketing strategies. They also predict an 'AI winter' due to raised and often unmet expectations, and emphasize the need to invest smartly in AI. Furthermore, Florent shares a brief o...2023-12-2145 min
Everybody Hates PharmaThe Intricacies of Pharma Sales, Technology, and Drug Market AccessWelcome to another insightful episode of the Pharma Sales and Tech Podcast! In this edition, we're honored to have Dr. Rashmi Upadhyay, ur expert guest Driving Strategy and Marketing Excellence in Pharma and Biopharma, sharing her wealth of knowledge on pharmaceutical sales, market access strategies, and the evolving technological landscape within the industry.🔍 Episode Highlights:Understanding the Pharma Market Landscape: Dive into the intricate dynamics of the pharmaceutical industry and gain a deeper understanding of its evolving landscape.Navigating the Indian Pharma Market: Dr. Rashmi sheds light on the challenges and opportunities in nav...2023-12-0844 min
Everybody Hates PharmaExploring Sales Strategies And Technology Advancements With Ranjeet MishraToday, your host, Stefan, is diving deep into the dynamic world of pharma with a special guest, Ranjeet Mishra, co-founder of GoodHums—a company revolutionizing life sciences.In this enlightening conversation, Ranjeet shares his journey, from the inception of Good Arms in 2018 to navigating the complexities of the pharma landscape. Get ready for an exploration of cutting-edge sales strategies, industry trends, and the intriguing role of technologies like ChatGPT in healthcare.🔍 Episode Highlights:GoodHums Genesis: Ranjeet Mishra takes us on a journey, unraveling the inception story of Good Arms in 2018—a life sc...2023-11-1719 min
Everybody Hates PharmaPharmaTech: AI, Video, and Evolution in Healthcare SalesThe episode unravels the nexus of pharmaceutical sales and technology, delving into the integration of AI and video in healthcare. Host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement.🔍 Episode Highlights:Mark Benthin the Founder and CEO of VIIHEALTH, showcases the revolutionary use of AI to create lifelike avatars of field reps. These avatars deliver approved content to physicians, tailored to individual doctors' preferences, streamlining communication and fostering high engagement. Mark's expe...2023-11-1035 min
Everybody Hates PharmaUnlocking Pharma's Digital FrontierJoin us as Stefan from Platforce and Adam Rosenberg, a fellow marketing expert at RxLightning Inc., take you on a journey through the fascinating world of pharmaceuticals marketing. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape. 🔍 Episode Highlights:👉 Digital Innovation in Pharma: Explore how digital tools and innovative startups, like Mark Cuban's, are revolutionizing the pharmaceutical industry, speeding up therapy development, and promoting transparency in drug pricing. 💡🚀👉 Transparency Matters: Discover why transparency in drug pricing is crucial, especia...2023-10-2038 min
Everybody Hates PharmaUnlocking Pharma Growth with Sales-Marketing Synergy🎙️ Welcome to a new episode of The Pharma Sales & Tech Podcast by Platforce. In this episode, our host, Stefan Repin, sits down with Shawn Malloy, the VP of Marketing at Lindus Health, an innovative "Anti CRO" for Life Science Pioneers. Lindus Health is revolutionizing clinical trials by focusing on efficiency, technology, and a pricing structure that encourages everyone to win. 💊💡Episode Highlights:📌 In this engaging discussion, Shawn shares his rich background, having worked in the CRO industry for five years and for industry giants like AbbVie, Amgen, and Biogen. The heart of the conversation centers around marketin...2023-10-1338 min
Everybody Hates PharmaPharmaceutical Marketing Transformation with Snehal GholapToday, we're excited to bring you a deep dive into the dynamic world of pharmaceutical marketing. Join our host, Stefan Repin, as he engages in a riveting conversation with Snehal Gholap, an accomplished pharmaceutical industry professional currently making waves as Pfizer's Country Brand Manager. 🌟🌟 Episode Highlights:In this illuminating episode, Snehal shares her wealth of experience, which spans both prescription and over-the-counter (OTC) products. Explore the fascinating journey that led her to the heart of the pharmaceutical industry.But that's just the beginning. Snehal delves into a compelling narrative of a highly successful market...2023-10-0631 min
Everybody Hates PharmaPharma Insights: AtrimusRx's Solutions & ExperiencesWelcome to the Pharma Sales and Tech Podcast! 🎙️ Join us for an eye-opening episode as we sit down with Nicky Nadem from AtrimusRx Pharma. Discover their incredible journey and innovative solutions in tackling pharmaceutical challenges.Episode Highlights:🌍 Learn how AtrimusRx Pharma sources critical COVID medicines globally.📊 Explore their data-driven approach using Pharma14's insights.🤝 Uncover the secrets to building long-lasting vendor relationships.💡 Dive into AtrimusRx Pharma's groundbreaking strategies in the pharmaceutical landscape.Key Takeaways:🚀 Agility and innovation are paramount in overcoming healthcare hurdles.🌐 Transparency and collaboration drive success in the pharmace...2023-09-2235 min
Everybody Hates PharmaThe Future of Pharma Marketing with Hazem SayedWelcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the pharmaceutical industry.Episode Highlights:The Pharma Evolution: Hazem sheds light on how pharmaceutical marketing is adapting to the digital age and leveraging data-driven strategies for improved engagement.Market Access Matters: Discover the growing significance of market access and the s...2023-09-0836 min
Everybody Hates PharmaShaping Market Access: Navigating Complexities and Collaboration in HealthcareWelcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry.Episode Highlights:Understanding Market Access: Rabab explains the essence of market access and how it ensures patients receive timely access to innovative treatments. She emphasizes the need to align strategic priorities and integrate departments such as regulatory, sales, marketing, pricing...2023-08-1828 min
Life Science SuccessArtem Brytchenko - CEO PlatforceSend us a textIn this episode of the Life Science Success Podcast, my guest is Artem Britchenko. Artem is the CEO of Platforce, which helps companies that interact with healthcare professionals and care about the efficiency and compliance of these interactions. He has been working in the B2C Pharma industry, helping companies improve their sales force effectiveness, customer engagement, and customer centricity. Don Davis, PhD, MBA interviews Artem Brytchenko, CEO of Platforce Platforce is a CRM solution tailored to the unique needs of the life sciences industry The solution includes clo...2023-08-1126 min
Everybody Hates PharmaTransforming Pharma Sales and Customer ExperienceWelcome to Episode 16 of the Pharma Sales & Tech Podcast! In this episode, host Stefan sit down with Sushil Katdare, an industry veteran with over 22 years of experience in the pharmaceutical field. Sushil, currently serving as the CX Director for the GCI region at GSK Pharma, shares his insights on the critical intersection of customer experience, sales strategies, and technology in the pharma industry.Episode Highlights:Diverse Healthcare Background: Sushil introduces his rich background spanning various healthcare domains, emphasizing the need to tailor strategies for a positive impact on patients and society.The Role...2023-08-1130 min
Everybody Hates PharmaDriving Pharma's Future: Agile Business Development and Outsourcing InsightsIn this insightful episode, join host Stefan Repin as he engages in a dynamic discussion with Dr. Yvette Schollmeier, a seasoned professional in the pharmaceutical industry. They delve into the evolving landscape of the pharma business, AI integration, and the importance of agility and outsourcing in the ever-changing world of healthcare.Episode Highlights:Dr. Yvette Schollmeier shares her expertise and observations on the pharma industry's current state.The significance of AI in pharmaceuticals and how it impacts decision-making and user experience.The role of marketing in pharma, specifically in shortening...2023-08-0432 min
Everybody Hates PharmaBreaking Norms in Pharma: Innovating for Better Patient AccessWelcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀 Episode Highlights:Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in adopting technology and how Pharma Marts aims to improve patient access to medications by addressing inefficiencies in the pharmaceutical supply chain.The importance of delivering the right value to customers, especially through partnerships and financing, is highlighted, as Pharma Marts caters to var...2023-07-2827 min
Everybody Hates PharmaSales Excellence and Leadership in PharmaIn this episode, Stefan, Head of Marketing for Platforce joins by Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey as a business leader, her experiences in sales, and the importance of transparency, vulnerability, and continuous learning in personal and professional growth.Episode Highlights:Josephine's impressive leadership skills and her background at Frost PharmaThe challenges Josephine faced transitioning from a scientist to a business leader in salesThe role of reading business books in shaping Josephine's leadership styleThe significance of choosing meaningful discussions and...2023-07-1439 min
Everybody Hates PharmaEnhancing Pharma Sales: A Deep Dive into Data and Omnichannel StrategiesJoin Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience.This episode is a treasure trove of practical advice and inspiration for pharma sales professionals and sales excellence leads who aspire to unlock the full potential of data-driven omnichannel strategies, ultimately enhancing customer engagement and driving success in the ever-evolving healthcare landscape.Episode Highlights:Uncovering the limitations surrounding field notes and...2023-07-0738 min
Everybody Hates PharmaUnleashing Sales Strategies: Online-Offline Tactics for Market SuccessJoin Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building customer relationships, and staying updated with technology advancements. This episode is packed with actionable insights to take your sales game in the pharma industry to the next level. Don't miss out—click play and unleash the power of sales success!2023-06-1627 min
Everybody Hates PharmaPharma Translation Unveiled: AI, Cultural Adaptation, and the Power of Human ExpertiseIn this episode of Pharma Sales & Tech Podcast, host Stefan from Platforce interviews Wendy Pease, the owner of Rapport Translations. Wendy shares her expertise in providing high-quality translation and interpretation services through Rapport International. The conversation delves into the impact of AI on the translation industry, emphasizing the importance of cultural adaptation and the limitations of AI in capturing nuances and emotional resonance. Wendy highlights Rapport International's approach of combining AI with human expertise to ensure accurate and culturally appropriate translations, while also addressing security concerns associated with AI.Episode Highlights:Wendy Pease...2023-06-0225 min
Everybody Hates PharmaThe Digital Transformation of Indian Pharma: Insights, Innovations, and CollaborationsIn this episode of the Pharma Sales and Tech podcast, join us for an engaging discussion with Krishnendu Paul, an expert in the Indian pharmaceutical market, as we uncover the fascinating journey of the industry, its digital transformation, and the future prospects of Indian pharma on the global stage. Gain valuable insights into product innovation, marketing strategies, and the potential of digital tools in empowering doctors. Don't miss this insightful episode packed with valuable insights and actionable advice.Key Takeaways:The Indian pharma industry experienced significant changes after the opening of the economy in 1991, leading...2023-05-2631 min
Everybody Hates PharmaEmbracing Innovation in Pharma: Effective Communication and TransparencyIn this insightful episode, host Stefan Repin engages in a thought-provoking discussion with Raushan Nurakhatova, an experienced professional in the pharmaceutical industry. They delve into the challenges faced by pharmaceutical companies in embracing innovation and technology to improve healthcare. The conversation explores the practicality of technology, the impact of virtual reality (VR), and the importance of engaging with the younger generation. Raushan shares valuable insights on how pharmaceutical companies can leverage innovation, communicate transparently, and ultimately enhance patient care. Join us for this enlightening conversation on the future of pharmaceutical innovation.Key Takeaways:Embracing innovation...2023-05-1928 min
Everybody Hates PharmaOptimizing Pharma Communication: The Power of Consent and Data-Driven CommerceWelcome to the Pharma Sales and Tech podcast by Platforce, where we explore the latest trends and strategies in pharmaceutical sales and technology. In this episode, we speak with Martijn van den Corput, CCO and co-owner of OptInsight, a company that specializes in helping pharmaceutical companies improve their communication with healthcare providers (HCPs) through data management and integration.Martijn emphasizes the importance of consent management, not only as a legal requirement under GDPR but also as an opportunity for companies to build relationships with their target audience by asking for their preferences. He discusses the role...2023-05-1028 min
MedxTek AfricaEp35 - An innovative cloud-based Customer Relationship Management platformIn today's conversation, I am joined by Artem Brytchenko, the CEO of Platforce, which is an innovative platform for Customer Relationship Management. The platform is primarily created for the salesforce operating in the pharmaceutical, life science, and medical device sectors. If you are a part of any of these industries, this episode will be of particular interest to you. For more information about Platforce please visit: https://platforce.io/
MedxTek Africa is produced and hosted by Dr Sam Oti, and co-edited by Veronica Ojiambo. If you have any thoughts on this episode, or recommendations of African health innovators that you’d...2023-05-0719 min
Everybody Hates PharmaInside the Mind of Sotiris Botozis: A Trailblazing CEO's Insights on Innovating Solutions for Industry ChallengesWelcome to the Pharma Sales & Tech Podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we have the pleasure of speaking with Sotiris Botozis, the CEO of Avanzanite Bioscience, a trailblazing pharma company. Sotiris shares his valuable insights on navigating the challenges of the industry and bringing innovative solutions to market.Key Takeaways:Innovation is key to staying ahead of the curve in the pharmaceutical industry.Navigating regulatory hurdles and gaining market access can be significant challenges for new drug development.Patient care and outcomes should always...2023-05-0320 min
Everybody Hates PharmaNavegando la Transformación Digital en la industria Farmacéutica LatinoamericanaWelcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Takeshi Nakauma, CEO of Xolomon, to discuss navigating the complexities of regulated markets in the pharmaceutical industry, specifically in the Latin American region. Takeshi highlights the importance of staying informed and trained in this ever-changing landscape and shares his insights on the five "A's" that the industry needs to focus on to improve: remote leadership, accelerating change culture, collaborating with managers for effective execution, bridging the gap between planning and implementation, and developing...2023-04-3028 min
The Pharma PodcastUkraine - Starting and Running a Business in Difficult CircumstancesOn this episode of the PharmaPodcast, I have an extra special guest. Artem Brytchenko is CEO at Platforce, a company based in Ukraine that he continues to run, in spite of all the adversity he is facing during a time of war. I’m sure you will find this interview not just informative, but also Inspirational.Contact Information:Artem Brytchenko Chief Executive Officer | PlatforceE: support@platforce.ioW: https://platforce.io/2023-03-2820 min
Everybody Hates PharmaBeyond the Sales Force: Redefining Sales Strategies in PharmaWelcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Paul Simms, CEO of Impatient Health, to discuss the changing landscape of sales strategies in the pharmaceutical industry. Paul shares his insights on how traditional sales force effectiveness routes are no longer sufficient, and how the industry needs to be more innovative and patient-centric in its approach to sales.Key Takeaways:Traditional sales force effectiveness routes are no longer sufficient in the pharmaceutical industry...2023-03-2622 min
Everybody Hates PharmaImproving Healthcare Access with Digital Apps: Insights from Tomas IglesiasWelcome to the Pharma Sales & Tech podcast by Platforce, where we explore the latest trends and innovations in the pharmaceutical industry. In this episode, we're joined by Tomas Iglesias, co-founder of Zubia, a digital health startup that is changing the way people access healthcare services. Tomas shares his insights on how digital apps are revolutionizing healthcare and the challenges and opportunities he sees in this space.Key Takeaways:Digital apps are transforming healthcare by making it more accessible and convenient for patients.Zubia's platform connects patients with healthcare providers and enables them to book appointments...2023-03-2018 min
Everybody Hates PharmaExploring the Intersection of Healthcare, Pharma, and TechnologyWelcome to the Pharma Sales & Tech Podcast, where we explore the latest trends and innovations in the pharmaceutical industry. In today's episode, we will be discussing the intersection of healthcare, pharma, and technology with our special guest, Gabriel Garza.Gabriel Garza is a healthcare and pharma technology expert with extensive experience in the industry. During our conversation, he shares his insights on the role of technology in healthcare and pharma, including its impact on patient care and outcomes, as well as how it is changing the way companies in these industries operate. We also delve into...2023-03-1826 min
Everybody Hates PharmaRevolutionizing Pharma Sales & Marketing: Revenue Ops, Targeted Ads & Programmatic TechWelcome to the Pharma Sales & Tech Podcast, where we explore the latest trends and innovations in the pharmaceutical industry. In today's episode, we will be discussing the latest advancements in pharma sales and marketing, including revenue operations, targeted marketing, and programmatic tech, with our special guest Gareth Shaw.Gareth Shaw is a veteran of the pharmaceutical industry, with over 20 years of experience in sales and marketing. He is currently the Chief Commercial Officer at a leading pharmaceutical company, where he oversees all sales and marketing efforts.During our conversation, Gareth shares his insights...2023-03-1827 min