Shows
ALYNMENT - Private Networks Technology to Business Alignment for EnterprisesEp #16: New Practices Sales Must Adopt in the New Normal with Spencer WixomWe all know that the B2B sales process is becoming increasingly complex. Over the past many years, we have seen a shift in how B2B buyers make decisions. They are much more informed, have too many options, and are digitally well connected to validate their choices. Sellers struggle and often fail to provide their buyers with the right answers. This alignment gap between buyer’s expectations and seller’s skills continue to grow, and the new normal with COVID-19 isn’t helping.But, is the gap because the sellers are less capable, or is ther...2020-09-2532 min