Shows
The Wellthy CEO with Shae Invidiata079 - Don’t Build a Brand You Can Lose: The Legal Blind Spots Entrepreneurs MissAre you aware of the legal blind spots in your business — the ones that could cost you your entire brand? Most entrepreneurs move fast, create fast, and launch fast… but forget the one thing that actually protects what they’re building. In this episode of The Wellthy CEO, Shae Invidiata sits down with global trademark expert Ashlee Froese to reveal the legal traps founders overlook, the mistakes that leave your business exposed, and the exact steps to secure your name, your work, and your worth before someone else claims it. From trademarks to contracts, Ashlee explains how legal...
2025-11-2540 min
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women EntrepreneursNavigating International Business Contracts with Ashlee FroeseMeet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law.Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive information for informed business decisions and to demystify the legal space, making it accessible to a broader audience.In this episode of Her CEO Journey, Ashlee Froese delves into the intricacies of contract writing for international business. While local contracts might seem straightforward with...
2024-01-2538 min
FashionTalksEssential Legal Advice: IP Protection, Contracts and moreBranding/ fashion lawyer and trademark agent Ashlee Froese breaks down so many myths around the relationship and importance between entrepreneurship (and not just fashion designers), legals, trademarks, IP and more.In this episode you will hear Ashlee Froese and Donna Bishop discuss:What it means to be a fashion lawyer and the eco system of the industryWhen it is beneficial to engage a lawyer (likely sooner than you think)Why freelancers benefit from working with a lawyer (its not just for big businesses)The critical business tools that fall under legal protectionThe big misstep shoe empire...
2023-09-2838 minFashionTalksEssential Legal Advice: IP Protection, Contracts and moreBranding/ fashion lawyer and trademark agent Ashlee Froese breaks down so many myths around the relationship and importance between entrepreneurship (and not just fashion designers), legals, trademarks, IP and more.In this episode you will hear Ashlee Fro
2023-09-2838 min
FashionTalksCounterfeit, Piracy and Knock-offsThe fashion industry is fraught with copy cats and big business legal battles. While the notion of IP (intellectual property) protection within fashion is a relatively modern notion, fashion and branding lawyer Ashlee Froese discusses why it is a critical issue to designers and consumers alike.
2017-10-1850 min
FashionTalksCounterfeit, Piracy and Knock-offsThe fashion industry is fraught with copy cats and big business legal battles. While the notion of IP (intellectual property) protection within fashion is a relatively modern notion, fashion and branding lawyer Ashlee Froese discusses why it is a criti...
2017-10-1850 min