Shows
Boutique ChatFive Minute Friday: 3 CEO Shifts for Working MomsHow do you build a business while raising a family without feeling like you're failing at one or the other? For many working moms and boutique owners, the pressure to balance motherhood and entrepreneurship can feel overwhelming. The truth is, the idea of perfect "balance" doesn't really exist. Instead, it's about understanding the season you're in and making intentional choices about where your energy goes. In this Five Minute Friday episode, Ashley shares her personal journey —and the lessons she's learned while building a business and raising three kids along the way. You'll lea...
2026-03-1313 minBoutique Chat#802: The Financial Foundations Every Retailer Needs to Get RightNumbers do not have to be the part of business you avoid. Ashley is joined by Christyne Gray of She Profits Now, for a practical & helpful conversation on the money side of running a Boutique - bookkeeping, cash flow, inventory planning, and tax preparation for boutique owners. They unpack the financial basics every retailer needs to understand, from setting up the right bank accounts and using QuickBooks effectively to protecting inventory dollars, planning for taxes year-round, and avoiding common mistakes with debt and discounting. If you've ever felt overwhelmed by the money side of your...
2026-03-1052 minBoutique ChatFive Minute Friday: 5 Biggest Misconceptions About Being a Boutique OwnerIn this Five Minute Friday, Ashley Alderson breaks down the FIVE BIGGEST MISCONCEPTIONS about owning a boutique—the myths that often surprise new business owners once they're actually in the trenches of running a retail business. While starting a boutique has never been easier, building a profitable and sustainable one requires far more than great products and a beautiful Instagram feed. Ashley shares the realities behind inventory management, customer support, time commitment, profitability, and what it really takes to succeed in the retail industry. If you're currently running a boutique or thinking about starting one, th...
2026-03-0611 minBoutique Chat#801: The 2026 Retail Reset: Retail Is Changing. Are You?We are officially back! Season 8 kicks off with a powerful conversation about the 2026 Retail Summit and why this next season of retail will require new tools, new strategies, and a new level of connection. Ashley Alderson and Samantha Conner pull back the curtain on what's coming August 16–17 in Dallas… and why being in the room matters more than ever. This isn't just another conference. It's two packed days of hands-on training, retail strategy, vendor connection, immersive learning, and real community — all happening at a brand-new luxury location. And yes… there are some major reveals inside this epi...
2026-03-0328 minBoutique Chat#747: Blending Home, Gift, Apparel, and Events into One Profitable BusinessWhat if the fastest way to grow your boutique… isn't more products, but a better experience? In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents' farm to building a booming, curated retail brand—then she moved across the country and essentially started over. We get into the real play-by-play: switching systems, barcoding, syncing Shopify + Lightspeed, adding apparel, leaning into local makers, and building a workshop/event machine that brings new customers through the door (and actua...
2026-01-2042 minBoutique Chat#746: How Knowing Your Customer Starts With Knowing YourselfIn this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that's equal parts deeply personal and highly tactical. Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn't stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy. You'll learn: The moment she realized: "My customer is...
2026-01-1345 minBoutique ChatFive Minute Friday: The Six Layers Behind Retail Bootcamp (And Why They Work)Retail Bootcamp didn't come from a textbook or a perfectly mapped business plan — it was built in the middle of failure, fear, and figuring things out the hard way. In this Five Minute Friday (okay… a little longer than five minutes 😉), Ashley Alderson shares the behind-the-scenes story of how The Boutique Hub was almost lost before it ever really began — from imposter syndrome and trusting the wrong people, to rebuilding from nothing and discovering the power of guidance, belief, and systems. You'll learn: Why Retail Bootcamp was created — and the real story behind it How...
2026-01-0916 minBoutique Chat#745: Why 15,000 Stores Closed in 2025 and What YOU Can Do About ItWelcome to the new year! On the first episode of 2026 Ashley Alderson is joined by Sara Burks for a big-picture retail conversation that every boutique owner needs right now! Retail is changing fast — and 2025 proved that "business as usual" isn't enough anymore. With reports showing 15,000+ store closures, Ashley & Sara unpack what really happened, what retailers got wrong, and how small businesses can build a stronger, more profitable plan for 2026. In this episode, Ashley and Sara walk through the six layers of retail (the proven Retail Bootcamp framework) and share what to double down on in ea...
2026-01-0642 minBoutique Chat#744: The End-of-Year Checklist Every Retailer Actually NeedsAs we close out 2025 and step into a brand-new year, this episode isn't about pretty planners or lofty resolutions — it's about the behind-the-scenes work that actually sets your business up for success. In this solo episode, Ashley Alderson walks you through the five critical areas every retailer must review before the year ends so you're compliant, organized, profitable, and positioned to lead — not just hustle — in 2026. From money and inventory to operations, goal-setting, and leadership, this is your practical, no-fluff checklist for finishing the year strong and starting the next one with clarity, confidence, and peace...
2025-12-3020 minBoutique ChatFive Minute Friday: The Strategic Shifts Top Retailers Are Making for 2026As we head into 2026, one thing is clear - the gap between average retailers and top performers is widening — and it has nothing to do with effort. In this Five Minute Friday, Ashley Alderson breaks down what the top 10% of retailers do differently right now, and why those decisions are positioning them to grow and scale while others feel stuck. Hard work isn't the issue. Strategy is. Ashley shares the four key differences separating high-performing retailers from those struggling to gain traction — and how you can start applying these shifts immediately as you plan for the...
2025-12-2612 minBoutique Chat#742: The Rise of Western Lifestyle Brands and What Retail Can LearnIn this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center. They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave. You'll learn: Why cohesiveness m...
2025-12-1644 minBoutique Chat#741: How Working With Sales Reps Elevates Your Retail BusinessRetail buying doesn't have to be overwhelming—or lonely. This week, Ashley sits down with Angela Schmook (Roadrunners, Reps Are Local Too) and Kelly Bristol (Just Gotta Have It, GHTA leader) to reveal why your local sales reps might be the most powerful, underused resource in your business. Fresh from the GHTA Conference in Park City, they break down how reps support retailers far beyond taking orders: helping with events, securing promos and exclusives, spotting local trends, and giving you insider knowledge you'll never get from ordering online. They also unpack the shift toward lifestyle re...
2025-12-0944 minBoutique Chat#740: Retail Predictions for 2026 and How to Make It Your Best Year YetWhat if 2026 could be the year you finally stop spinning your wheels and actually run your boutique like a CEO? In this episode, Ashley sits down with "Retail Professor" and denim twin, Sara Burks, to unpack their biggest retail predictions for 2026—from AI and Meta's new Andromeda algorithm to niching down, live selling, and building a content engine that actually works. Ashley and Sara share what they're seeing across thousands of boutiques, what's changing fast, and how the most successful store owners are planning now for a more profitable, peaceful year ahead. They'll also walk yo...
2025-12-0234 minBoutique Chat#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season. Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty. You'll learn: How Pink Frida...
2025-11-1811 minBoutique Chat#737 Building a Boutique That Stands Out with Authenticity and StrategyToday Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust. We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed). You'll learn: A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up) How to segment email, SMS, and app notifications without spamming Vendor...
2025-11-1153 minBoutique ChatFive Minute Friday: The CEO's Guide to Smarter Planning - Tracking the Right Numbers (Part 3)Today Ashley dives into one of her favorite phrases — "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year. Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you can do the same using your Retail Planner's tracking sheets. Whether you're managing your own social media or leading a team, you'll learn ho...
2025-11-0706 minBoutique ChatFive Minute Friday: The CEO's Guide to Smarter Planning (Part 2: Power of Checklists)Do you love the satisfaction of checking things off a list? (Same!) Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip. You'll learn: Use annual, quarterly, and monthly checklists to stay on track Avoid burnout with intentional time-off planning Protect your digital assets and stop paying for unused subscriptions Create simple systems your team ca...
2025-10-3107 minBoutique Chat5 Minute Friday: The CEO's Guide to Smarter Planning (Part 1: Month in Review)Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's lessons into next month's wins. You'll learn: How to use the Month-in-Review to plan smarter, not harder What numbers and notes to track every single month How to analyze sales, inventory, and marketing performance The 3 pages that help...
2025-10-2407 minBoutique Chat#734 Consistency Wins: Brand, Photos, and Processes at Savannah SevensToday Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus: branding that sticks, metrics that matter, and lessons learned while growing a business and a family. You'll learn: Website-first CX and automated ordering A repeatable photo workflow that drives conversions How to repurpose shoots across every channel Collabs that deepen brand (not just hy...
2025-10-2141 minBoutique Chat#732 Why Better Planning is the Secret to Scaling Your BusinessAre you planning like a CEO or just staying busy? In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits that make consistency inevitable. Ashley wraps things up with a guided tour through the 2026 Retail Planner (formerly the Boutique Boss Planner): sales and social tracking, checklists, monthly reviews, and how to use it with your manager or team. You'll Learn The CEO mindset that frees up time and scales r...
2025-10-0732 minBoutique ChatFive Minute Friday: The Beginner's Guide to Starting a Boutique BusinessIn this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique? Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation. If you're ready to start your boutique the right way, this episode points you in the right direction—and the Reta...
2025-10-0306 minBoutique Chat#731 Recurring Revenue for Retailers: A Proven Path to GrowthWant revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the "queen of subscription boxes," on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with b...
2025-09-3044 minBoutique ChatFive Minute Friday: Stop Selling Dupes - The Truth About Trademark Infringement in BoutiquesToo many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they've worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected. Key takeaways from this episode: Why selling dupes is illegal, even if it seems harmless Common examples: NFL, Di...
2025-09-1905 min
Boutique Chat#643: From Affordable to Unforgettable: The Power of Experience-Based SalesHow you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we'll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don't miss hearing her valuable tips! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Babe Standard: Website | Instagram Ashley Donnell: Instagram Retail Bootcamp 2025 Boutique Boss Planner
2025-01-2131 minBoutique ChatFTV: How to be more Productive as a Business Owner with Ashley Alderson "It's so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?" In this episode from Season 3, I talk about how I've learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that's not all, tune in to hear the det...
2024-02-0926 minBoutique ChatFTV: Scaling from Entrepreneur to CEO with host Ashley AldersonI reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses. I call them the 5 Steps for Scaling from Entrepreneur to CEO, and in this episode, I talk through them in detail, focusing on growth mindset versus fixed mindset, setting hard boundaries, building systems, how to create a better culture within your team, and how to p...
2024-01-1927 minBoutique ChatAsk Ashley Anything! Listener Questions Part 2 This week I'm at my kitchen table for another edition of Ask Ashley Anything, and I'm doing my best to answer all of your questions! You guys submitted so many great questions, not only about your business growth and strategy but also work-life balance and personal development. I do my best to address them all. This episode is overflowing with what I hope will be helpful information, tips and advice from my own personal experiences. My sister even gets involved in this one! Have more questions for me? Hopefully I have answers! Reach out to...
2023-10-3138 minBoutique ChatFrom the Vault: Top 5 Tips for New Boutique OwnersNow every Friday, I'm re-releasing one of my favorite episodes from seasons past to revisit the stories of our early guests and the business advice and practices they share! This week I chose a Season 1 episode that answers one of the questions I most often get asked: What tips would you offer a brand-new boutique owner? Let's cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right. While the boutique industry is glamorous, we want you to be prepared for...
2023-09-1525 minBoutique ChatHV Anniversary Special! Why to Shop and What's New on Hubventory.com This week marks another big celebration for us at The Hub — the first anniversary of Hubventory! For those of you who aren't familiar with it already, Hubventory is our very own wholesale marketplace, built by The Boutique Hub for the boutique industry. In developing HV, our team spent months and months getting feedback from both boutique owners and wholesalers to create a true grass-roots platform to best serve you and your business. I am so proud of how far Hubventory has come in just one year and so grateful to all of you wh...
2023-09-1220 minBoutique ChatThe Hardship that Fueled My Fire and Future of The HubThis is a super personal episode for me. This week as we wrap up our 10th Anniversary Series, I wanted to chat about not only the origins and evolution of The Hub but also my journey as an entrepreneur, and I'm sharing a story that I haven't shared until recently or with many people. I learned some huge lessons early on about imposter syndrome and finding strength in adversity. I put my trust in the wrong business partner and almost lost my company, along with my confidence in myself and my vision. As hard as it is t...
2023-09-0540 minBoutique ChatFinding Traction and Fostering Growth in a Niche Market with Ang Castelli, Roman & LeoAng Castelli is another boutique owner celebrating a 10th anniversary this year. She's also a longtime Hub member and her boutique is unlike any other at The Hub — it caters exclusively to boys and boy moms! When pregnant with her first son back in 2010 and trying to prep his closet, Ang thought, "Why are there no clothes for little boys and why are the children's clothing stores so dominated by girl's apparel?" Three years and two sons later, she'd become an expert on boy brands and shopping online, so in 2013, she'd founded Roman & Leo, an all-boys clothing st...
2023-08-2938 minBoutique ChatNew Face and Features of CommentSold with CEO Gautam Goswami You're most likely familiar with CommentSold, but you may not know what the platform's been up to lately with new CEO + tech executive and investor Gautam Goswami at the wheel. And it's A LOT. Gautam (GG) talks about the transformational changes he's implemented since joining the executive team, as well as what's coming up next at CommentSold — including a new multi-source that provides a deeper level of creativity and interaction, advanced e-commerce websites with automated video content, a massive drop ship catalog with significant margins, and a user-friendly interface and tools. If you love live sel...
2023-08-2237 minBoutique ChatFourth Quarter Planning and Our Fourth Annual Pink FridayThis week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we've seen small businesses around the world recognize this special day. Last year 38 boutiques in New Orleans alone teamed up to participate. So, today I am sharing everything you need to know about Pink Friday, how to get involved and where to...
2023-08-0811 minBoutique ChatMastering The Mega Boutique with Leslie Hall, The ZigZag StripeAre you curious about what it takes to build a "mega boutique"? In today's episode, I'm excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie's brand is a shining example of the term "mega boutique," a concept that's been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as we dive deep into the intricacies of Leslie's business model, discuss the powerful brand recognition she's fostered, and explore how she's skillfully utilized a recognizable model to...
2023-08-0143 minBoutique ChatNavigating Change with Grace with Lindsay Heyneman, Lettie BoutiqueAre you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I'm thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners. Listen in as Lindsay shares her journey of building a thriving online community, including orchestrating a memorable Disneyland meetup for her customers. She also opens up about the challenges of managing...
2023-07-2535 minBoutique Chat10th Anniversary Series: 10 Lessons Learned throughout 10 YearsToday I'm kicking off The Boutique Hub's 10th Anniversary Series! We at The Hub are celebrating our 10th anniversary all month long and as part of the celebrations, I'm bringing you a very special 10-episode series on the podcast featuring boutique owners who've also been in business now for 10 years. These industry veterans are joining me for the 10th Anniversary Series to talk about the good, the bad and the ugly of retail. They share their success stories, the hurdles they've faced, and offer tips, practices and advice that you can apply to your own businesses.
2023-07-1144 minBoutique ChatTips for Tackling the J MonthsEveryone has what we like to call J Months, months of the year that are slower than others. Whether or not yours are the traditional J Months — January, June and July — we all know what it's like to struggle through slow seasons. But there's still opportunity there. We just have to change how we chase business and operate through the slow months for our businesses to sustain and thrive. So, I'm recording solo today to offer you a few tips for making the most of the J Months. Takeaways from this episode: Give yourself permission work...
2023-06-2716 minBoutique ChatCurrent Trends in Home & Gift with Angela Schmook, Road Runners LLCIf you've been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two boutique segments. In this episode, I'm excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that supports numerous wholesale brands in every category from home decor to jewelry collections and gifts of all types. Listen in as w...
2023-06-1344 minBoutique ChatThe Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life with Sara DurcholzAre you racing towards the 'next big thing' or finding genuine joy in your journey? Sara Durcholz is the founder and visionary behind JO+CO, and she has an amazing story, from starting her business to expanding to multiple storefronts—and realizing the need for a completely different direction in her life and making the leap to find true fulfillment. Get comfortable and listen in as Sara shares candidly about her initial venture into the boutique business, diving into the ups and downs of her early days as an entrepreneur. You'll hear why she chose the path of...
2023-05-3048 minBoutique ChatBuilding Connections and Giving Back Through Your Business with Sydney Petersen, Bizzy's Boutique and Bizzy Izzy'sThis is such a special episode with such a special person — Sydney Petersen, founder of Bizzy's Boutique, Bizzy Izzy's Wholesale and the Love Izzy Project. Sydney truly inspires me, not only as a business owner but also as someone who spreads joy and hope to others. Get ready to have your heart strings pulled (especially all you mommas)! Sydney named her business after her daughter Isabelle (Izzy) who was born with a rare genetic disorder and, as a result, had a prolonged stay in the NICU. Fortunately from Sydney's traumatic experience came a beautiful baby gir...
2023-05-2339 minBoutique ChatProcess, Delegation and The EOS Model with Valerie and Ryan Becker, Wellington Design Co.It's Kids Week on Hubventory.com! And to celebrate, today I'm talking Children's with Valerie and Ryan Becker, owners and founders of Wellington Design Co., who recently made the transition from retail to wholesale launching a kids clothing line of Valerie's original designs. It all started with wanting to incorporate her own designs into her online children's boutique. But Valerie's clothing sold so well in her store and on Facebook that in 2020 she went all in on Wellington. Her husband Ryan got on board to help run the wholesale business, and the brand has been growing strong...
2023-05-1645 minBoutique ChatAsk Ashley Anything! Listener Questions This week I answer all of your burning questions! You submitted questions, and I do my best to address them all. This episode is overflowing with information, tips and tricks, so be sure to take notes! I talk about how to handle damaged product and establishing your return policy, implementing creative promotions, how to break into wholesale, growing your business beyond your hometown, rebuilding your foundation, looking at competitors as allies and so much more. Photography, inventory planning, press coverage, insurance — I cover it all in this installment of Ask Ashley Anything! Have mo...
2023-05-0941 minBoutique ChatThemes and Takeaways from our Mastermind in Nashville with Ashley AldersonI hope you have a notebook ready for this episode. I have so much information to share with you this week, as well as some dates to mark on your calendars! After a crazy busy week, I am home from Nashville Market and want to share what I took away from the trip. While in Nashville, The Boutique Hub team hosted our biannual event for our Mastermind members. For those of you who aren't familiar, Mastermind is a program for our highest earning and experienced boutique owners, all of whom have been in the game a while...
2023-05-0218 minBoutique ChatMaximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart BoutiqueToday I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! In addition to taking me through the evolution of her storefront and the lessons she's learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she's made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers. ...
2023-03-2830 minBoutique ChatBig News from The Boutique Summit with Ashley AldersonI'm coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it's all going, as well as share some really exciting news. Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. And this year I was thrilled to make a BIG announcement that will not only affect Hub members but also the boutique industry at large. The Hub team has been working hard on...
2023-03-2107 minBoutique ChatBehind the Scenes of The Boutique Summit with Ashley Alderson This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that's happening at this year's Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you'll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners outside of trade shows, The Boutique Summit is all about helping you grow your business. The 2023 Summit, taking place March 19-20 at Dallas Market Center...
2023-02-2822 minBoutique ChatThe Keys To Boutique Success with Michiko Seto, Blooming BoutiqueWelcome to today's episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she's here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you're a brick-and-mortar business or an online boutique, there's something for everyone in this episode. So sit back, relax, and let's dive in! Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking...
2023-02-2144 minBoutique ChatThe Power of Positive Thinking with Gretchen Hilley, Rolling Ranch BoutiqueYou can have the most successful business in the world, but if you're not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it's one that can yield the biggest results and change in business. In today's episode, I'm excited to be joined by Gretchen Hilley, owner of Rolling Ranch Boutique and OG Boutique Hub member, to talk all things mindset. Listen in as Gretchen shares her experience starting, launching, and growing her thriving business, the ups...
2023-02-1433 minBoutique ChatBuilding a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.In this episode, we're tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we've brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they'll also dive into how they have successfully scaled their business by maximizing systems, processes, and the love languages of their team members. Join us as we learn how they've built a thriving business and a culture we can...
2023-02-0738 minBoutique ChatBest of Boutique Chat Season 4I'm thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I'm revisiting some of my favorite episodes of the last year! In this highlight reel you'll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and boutique owner Jocelyn McClellan on the importance of community, The Taproom founder Kelly Vaughn on optimizing Shopify, The Good Babes Co. founder Shelby Lovelace on styling collections and...
2023-01-311h 04Boutique Chat3 Ways to Make 2023 Your Best Year YetThis time of year is special for so many reasons. It's a wonderful opportunity to spend time with loved ones, and experience the joys of the holidays and it is the perfect time to reflect and plan for the year ahead. In last week's episode, we went over some reflections for 2022. Today, I want to share 3 predictions and takeaways for 2023 as you start to map out your year ahead. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashley Alderson: Instagram Boutique Summit 2023 Best Year Ye...
2022-12-2720 minBoutique ChatLessons Learned from 2022If you're like me, there's a different level of excitement that happens toward the end of the year. It's a great time to gather and look back on the highs and lows of the past year, as well as reflect on the lessons that were learned along the way. I have been busting at the seams with all the things I have learned over the past year, so buckle up as I share the biggest lessons learned from 2022. Listen in as I look back and dive into the last year that we survived—or thrived in—and shar...
2022-12-2030 minBoutique ChatSetting Yourself Up For Success In The New YearAs we continue through the time of year when many of us are hustling to meet all of the sales goals we set out for ourselves, I wanted to remind you that finishing the year off strong in terms of your business is just as important. In this episode, I'm discussing the things you should be thinking about before the end of the year to make sure that your business and your financials are on the right track for 2023. Get comfortable, grab a notebook, and get ready to take notes on how to get yourself set for...
2022-12-1320 minBoutique ChatLeaning Into The Power of Traditional MediaIs there anyone listening who doesn't find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today's episode, we're getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we're finding out what it's like to find yourself in one of the most coveted spots in the nation: on Oprah's Favorite Things list. Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they...
2022-12-0643 minBoutique ChatOptimizing Your Shopify Conversion RateMany members of The Boutique Hub are Shopify owners, so today we are digging into the details of enhancing your Shopify store with Josh Orr, the Founder and CEO of Streamline Retail—and a repeat guest on the podcast! We'll be answering that burning question that all Shopify owners have: how do you make sure that your store has the highest possible conversion rate based on the traffic coming through? Listen in as we break down what makes stores convert at the highest rates, what apps you should be using in your Shopify store, and what it re...
2022-11-2943 minBoutique ChatLessons Learned From a Decade in BusinessIf there has ever been a boutique that does an amazing job not only understanding their customer but also building a truly amazing brand, it's Bekah Pollock's Hale House. Bekah is a long-time member of the Boutique Hub and has a beautiful store in Fort Worth, Texas, along with a tremendous following on Instagram. In this episode, we're diving into how she accomplished it all. Listen in as Bekah takes us through her journey celebrating her 11th anniversary of Hale House, what it was like transitioning from a brick-and-mortar store to online, and how she manages selling...
2022-11-2242 minBoutique ChatBuilding Extraordinary WealthWhat if I told you that the "think rich to get rich" philosophy would only get you so far in your quest for financial freedom? My guest today is Candy Valentino, a speaker, coach, and long-time business owner. Also the author of Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom, Candy joins the show today to break down the steps to creating life-long wealth that you can start doing today. Listen in as Candy shares her tips for getting rid of debt, how to live below your means, and where you should start with investing...
2022-11-1547 minBoutique ChatBuilding a Multi-Channel BrandIf you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I'm excited to get into how she did it and where she is today on her brand journey. Get comfortable and listen in as Megan shares...
2022-11-0832 minBoutique ChatFinance 101: How to Build Wealth as a Boutique OwnerWe build a great business, we have a consistent and solid revenue stream from our boutique, but then what? Is the plan to sell the business, or to generate enough revenue to feed into other investments—or something else entirely? Dominique Broadway, personal finance expert, money therapist, entrepreneur, and founder and CEO of Finances Demystified, joins me today to answer the question: what is the long-term plan for the business we are creating today? Get comfortable and listen in as we dive into some of the common misconceptions about investing and protecting yourself long-term with wills, trusts, and...
2022-11-0142 minBoutique ChatFrom Brick-and-Mortar To OnlineThere are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I'm joined by Mamie Brown, co-owner of Tucker Brown, and we're answering both of those questions for you today. Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience...
2022-10-2542 minBoutique ChatSpreading Happiness Through HandwritingIf I could bundle up this conversation and all its good vibes for you, I 1000% would! Today I'm excited to chat with Maghon Taylor, artist and owner of All She Wrote Notes, member of The Boutique Hub and Retail Bootcamp, and an absolute ray of sunshine. She has an incredible business that I am so excited to dive into today and get the lowdown on licensing and so much more! Get comfortable and listen in as we dissect how Maghon built her business as an artist, how she grew with licensing agreements as not only a retailer...
2022-10-1833 minBoutique ChatThe Lowdown On Los AngelesI'm fresh off my recent trip from Los Angeles, and I'm answering a couple of quick questions that have been popping up in my Instagram DMs all week! If you've been following on Instagram, you'll have seen some of the behind-the-scenes happenings at the LA Experience 2022 and Mastermind trips, and I'm giving you the lowdown on how to make the most of your trip to LA. Take a listen as I share everything from how to go direct to your vendors and build relationships with them to what to avoid when it comes to accommodations. I also...
2022-10-1112 minBoutique ChatQuick Tips for Surviving the Holiday SeasonMany of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you're probably starting to think about what kind of promotions you'll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You're probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I'm giving you some quick tips that will leave you with cash in...
2022-10-0413 minBoutique ChatKeys For Successful Boutique PlanningI know this time of year is when most of us are starting to think ahead about planning for the new year, so today I'm giving you quick tips on planning that will help you be more successful, get more done, and feel like you actually did something at the end of the day. I'm also giving you an inside look at the Boutique Boss Planner, which is meant to be your retail bible full of checklists, a calendar, reflections for every month, and so much more! Listen in as I dive into why setting boundaries is...
2022-09-2717 minBoutique ChatHow to Recession Proof Your BusinessWe all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business. I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss...
2022-05-2415 minBoutique Chat#332: How to Participate in Pink FridayAshley Alderson, CEO of The Boutique Hub, explains How to Participate in Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details! Sign up for Pink Friday details here: https://theboutiquehub.com/pink-friday/
2021-09-2113 minBoutique Chat#329: How Boutiques Can Prepare for the HolidaysToday our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season. Resources Mentioned Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
2021-08-3115 minBoutique Chat#328: What Will the Future of Retail Look Like?Today our host Ashley Alderson, CEO of the Boutique Hub, discusses What Will the Future of Retail Look Like? She addresses a very controversial topic being discussed in the retail industry right now, whether or not boutiques should unveil all the brands they are selling. She shares the feedback she received from those within the industry. This is a crucial conversation for both boutiques and brands, so tune in now to get all the details! Learn more about Hubventory here: https://hubventory.com/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
2021-08-2429 minBoutique Chat#326: What I Learned in My Entrepreneurial JourneyIn today's podcast episode Mary Landgrebe interviews our host Ashley Alderson at the August Atlanta Apparel Market. Ashley shares how the Boutique Hub started, boutique owner success stories within the Hub, and what factors are key in growing a profitable business. Tune in to hear what Ashley learned in her entrepreneurial journey! Learn more about Hubventory here: https://hubventory.com/ Learn more about the 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
2021-08-1024 minBoutique Chat#300: 7 Ways to Grow in 2021We are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included in today's episode, so don't miss out! Tune in now! Resources m...
2021-02-0930 minBoutique ChatUpdate on the New Season of the Boutique Chat PodcastAre you ready for another incredible season of the Boutique Chat Podcast?! We know we are and we can't wait to share all the new and exciting things coming in 2021. Today our host Ashley Alderson gives a quick update regarding the new season to come! Make sure you check back soon to get more info, see you then!
2021-01-0602 minBoutique Chat#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique HubToday on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 7 Things You Must Do Before The End Of The Year. As we head into the new year there are some crucial tasks we need to accomplish before the year ends. Ashley will go over how to plan your buying for 2021, what meetings you need to set up, budget planning, reviewing contracts, and so much more! Tune in now to get all the details!
2020-12-1520 minBoutique Chat#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique HubToday on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 6 Ways to Celebrate Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!
2020-11-1012 minBoutique Chat#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique HubToday on the #BoutiqueChat Podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on How to be More Productive. November's theme at the Boutique Hub is how, as business owners, we can be more productive, and today Ashley gives us the crucial tips on how you can get started. She goes over the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that's not all, tune in to hear all the details!
2020-10-2728 minBoutique Chat#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique HubToday on the #BoutiqueChat podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on Holiday Marketing Tips that will Increase Sales. Ashley goes over important topics such as margin builders, how to market to every customer type, and how to plan your assortment. But there are even more tips than that, so tune in now to get all the details! Let's finish this holiday season with both peace and profit!
2020-10-1322 minBoutique Chat#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique HubToday Ashley Alderson, founder of The Boutique Hub, does a solo episode on Scaling from Entrepreneur to CEO. Ashley goes over the significant differences between an entrepreneur and a CEO. She covers topics such as understanding growth mindset, how to create a better culture within your team, and how properly allocate your time as a CEO. Tune in to hear all the details on today's tip-filled episode!
2020-07-0727 minBoutique ChatA short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!There's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab a ticket on https://theboutiquehub.com/business/events/. See you there!
2020-06-2304 minBoutique Chat#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique HubToday our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn't stop there, tune in to hear the must-have secrets for brand success!
2020-06-0927 minBoutique Chat#256: Managing COVID-19 and Your Retail Business with Sara Burks, Director of Education and Partnerships at The Boutique HubToday Sara Burks, Director of Education and Partnerships at the Boutique Hub and Ashley Alderson, founder of the Boutique Hub, go over how you can be Managing COVID-19 and Your Retail Business. Sara and Ashley have been listening to all of your questions concerning your retail business and the effects COVID-19 has had on it. In today's podcast, they over your top 16 frequently asked questions. This includes topics such as operating your business virtually, where to cut costs right now, and what is changing in currently changing in retail. But there's even more information than that, so tune in a...
2020-04-2149 minBoutique Chat#252 Growing Your Business During the Coronavirus with Our Host Ashley Alderson, Founder of The Boutique HubToday our host Ashley Alderson, founder of The Boutique Hub, goes over how you can continue Growing Your Business During the Coronavirus. Ashley and the Hub team have been doing all they can to help all of you during this challenging time. Ashley has been speaking with all of you and in today's podcast, she will be discussing the most frequently asked questions concerning this coronavirus outbreak. Tune in to hear the amazing tips Ashley provides to keep your small business growing during these difficult times.
2020-03-2631 minBoutique Chat#248: The 2020 Boutique Summit with Beth Leahy, Chief of Operations at The Boutique HubToday Beth Leahy, Cheif of Operations at The Boutique Hub, and Ashley Alderson, Ceo of The Boutique Hub, give is the rundown on the 2020 Boutique Summit. The Boutique Summit is the Boutique Retail Industry's Top Business Conference of the Year held June 7-9th, 2020 in Atlanta, GA with Atlanta Apparel. There you will find the proven strategies, tools, and collaborators to help grow your business in an ever-changing industry and social landscape! Today Beth and Ashley go over all the juicy details of this year's Boutique Summit and the story behind starting the largest boutique owner event in the w...
2020-03-0348 minBoutique Chat#241: 12 Crucial Tips for Boutique Owner Success with Sara Burks and Ashley AldersonToday Sara Burks and Ashley Alderson will go over the 12 Crucial Tips for Boutique Owner Success. These 12 focus areas are apart of this year's Retail Bootcamp course. Retail Bootcamp isn't just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, its time to be prepared. After today's podcast, you will be astounded by all aspects of your business you may have overlooked. Let's start transforming your business today, tune in to find out how!
2020-01-141h 09Boutique Chat#240: 20 New Year's Resolutions for Business Owners with Ashley Alderson, Founder of the Boutique HubToday our host Ashley Alderson, founder of the Boutique Hub, goes over the top 20 New Year's Resolutions for Business Owners. The New Year is here and that means it's time to get motivated and prepare for the year ahead! Ashley goes into detail on the New Year's Resolutions that will make 2020 the best year yet. Tune in to find out more!
2020-01-0843 minBoutique Chat#239: Building Your Business with Gratitude with Our Host Ashley Alderson, Founder of the Boutique HubToday our host Ashley Alderson, founder of the Boutique Hub, releases a solo episode on Building Your Business with Gratitude. As we end this year and look forward to the year to come, we need to pause and express all of our gratitude. Ashley's soul purpose in today's episode is to communicate how important it is to be a thankful business owner. We need to take the time and be grateful for all of those people who are helping us accomplish our dreams and realize all the great things we've achieved this year. We are so grateful for each...
2019-12-3151 minBoutique Chat#238: 3 Ways to Maximize Your Day Planner with Our Host Ashley AldersonToday our host Ashley Alderson, founder of The Boutique Hub, does a Solo episode on 3 Ways to Maximize Your Day Planner. 2020 is right around the corner and that means it's time to dive into your new #BoutiqueBoss planner! Ashley explains all the ways you can maximize your daily planner, so you can become more organized and accomplished! So if you've been wondering how to get the most out of all the fantastic content inside your #BoutiqueBoss planner, today's episode is for you. Tune in to find out more!
2019-12-2431 minBoutique Chat#236: Finishing the Year Strong with Our Host Ashley AldersonToday our host Ashley Alderson does a Solo episode on Finishing the Year Strong. The end of the year is the perfect time to reflect on how your business is doing and what you can do to make 2020 an even more successful year. Ashley gives us all the strategies to end the year with a bang and get us prepared for the year ahead! Today's episode will include 4 main focus areas that will help you finish the year strong, tune in to find out all the details!
2019-12-1034 minBoutique ChatEpisode #230: 5 Ways to Maximize Small Business Saturday with Your Host Ashley Alderson, Founder of The Boutique HubToday our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on 5 Ways to Maximize Small Business Saturday. Ashley will be going over topics such as signage, the benefit of swag bags, promotion vs. sale, pop-ups, and lots more! We all know Ashley's solo episodes are filled with amazing tips and tricks to run your business at full capacity, so don't miss out!
2019-10-2222 minBoutique ChatEpisode #226: 5 Boutique Owner Myths Debunked with Our Host Ashley Alderson, Founder of The Boutique HubToday we are going over 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today's myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.
2019-09-2423 minBoutique ChatEpisode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique HubAshley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you've been putting into your business, that is why the strategy behind your pricing is so important!
2019-08-2023 minBoutique ChatEpisode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara BurksToday Our Host Ashley Alderson, founder of The Boutique Hub and Sara Burks, director of partnerships and education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it's always good to go back to the playing book. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!
2019-06-2537 minBoutique ChatEPISODE #215: 7 Keys to Productivity with Our Host Ashley Alderson, Founder of The Boutique HubOur host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today's podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!
2019-06-1828 minBoutique ChatEpisode #214: 10 Things You Need to Know When Starting a Business with Our Host Ashley AldersonOur host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don't go to far yet, this isn't just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!
2019-05-2840 minBoutique ChatEpisode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rikDana Spinola, the founder of Fab'rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.
2019-04-3046 minBoutique ChatEpisode #209: Balancing a Large, Growing Business and Being a Mom with Tori GerbigTori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what's happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they're working with influencers and what's next for the Pink Lily.
2019-04-2348 minBoutique ChatEpisode #207: Five Business Essentials Every Boutique Must Know with Sara Burks & Ashley AldersonSara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!
2019-04-0959 minBoutique Chat#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley AldersonAshley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.
2019-02-2624 minBoutique Chat#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique HubDo you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that's not the case for you but that doesn't mean you shouldn't take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season. Want more tips, strategies, and sales boosters? Click here for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique...
2018-11-0631 minBoutique Chat#20 Top 5 Tips for New Boutique Owners with Ashley AldersonLet's cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right. While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can't be missed in your business! For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***...
2018-06-2625 minBoutique Chat#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley AldersonThe world of retail is ever changing, and on today's show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She's even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution. Which of these topics re...
2018-04-0341 minBoutique Chat#01 Show Intro: 3 Keys to Boutique Industry Success & Meet Ashley & The Boutique HubGet ready for insider secrets, growth hacks, proven strategies, inspiring stories and the latest in industry tips, trends and news for boutique owners, wholesale brands and manufacturers, bloggers and fashion industry insiders. Join Ashley Alderson, Founder of The Boutique Hub each week on Boutique Chat as she interviews leaders in boutique retail and fashion, and shares her own extensive knowledge of business development, sales and marketing. This is the podcast and the movement shaking up fashion, and creating the spirit of Community Over Competition. Meet the full community at www.theboutiuquehub.com For sh...
2018-02-2217 min