Shows
The Do Good Business Podcast1.17 Building Your Marketing Strategy from Point A to Point BIn this episode, I dive deep into what a marketing strategy actually is and how to build one that works for your business. I'm breaking down the roadmap that takes you from where you are now (Point A) to where you want to be (Point B), and why having this documented is crucial for consistency and team communication. This isn't about creating a document to collect digital dust – it's about building a strategic foundation that saves you time, money, and energy while keeping everything intentional.Key Takeaways:Your marketing strategy is your roadmap th...
2025-10-0818 minThe Do Good Business Podcast1.16 Guest Interview: Andrea Yenawine with Franchise HarmoneyI had no idea franchise brokers existed before meeting Andrea, and honestly, this conversation completely changed how I think about franchising. We dove deep into the reality of franchise ownership beyond the McDonald's model most people picture. Andrea specializes in low investment, high return franchises - particularly home-based options that can get you profitable much faster than traditional retail locations. She breaks down funding options I'd never heard of (hello, ROBS!), explains why most franchises have a 90% success rate versus 50% for independent businesses, and reveals how some franchisors literally set up your marketing for you. If you've ever been...
2025-10-0156 minThe Do Good Business Podcast1.15 Guest Episode: Azka Mistry with Little Panda's Play CafeIn this episode, I sit down with Azka Mistry, owner of Little Panda's Play Cafe in Everett, Washington, for an incredibly honest conversation about building a physical business while navigating motherhood. Azka doesn't hold back as she shares her journey from Amazon program manager to cafe owner, the daily reality of running a business that requires you to show up no matter what, and how she's learned to balance being a working mom on her own terms. We dive deep into creating strong workplace culture, the anxiety that comes with physical business ownership, and why customer obsession has been...
2025-09-251h 00The Do Good Business Podcast1.14 Why Consulting May be The Best Option For Small BusinessesIn this episode, I wrap up my miniseries on marketing options by diving deep into why consulting might be the perfect middle ground for your business. I'm breaking down how consulting sits between DIYing your marketing and hiring a full agency, especially as we see more businesses cutting marketing budgets in 2025. This isn't about choosing the cheapest option – it's about finding the strategic sweet spot that actually works for your capacity and goals.Key Takeaways:Consulting bridges the gap between doing everything yourself and hiring a full agency, giving you strategic support without th...
2025-09-1724 minThe Do Good Business Podcast1.13: To DIY or Not DIY Your MarketingThis is the second episode in my three-part marketing foundations mini series, and I'm diving into one of the biggest questions I get from small business owners: should you DIY your marketing or hire someone else to do it? I've heard it all - people who love doing their own marketing, people desperately trying to get away from it, and everyone in between. Whether you want to keep marketing on your plate or offload it completely, this episode is going to give you realistic expectations about budget, time, capacity, and what's actually going to...
2025-09-1021 minThe Do Good Business Podcast1.12 Who Needs MarketingIn this episode, I'm kicking off the first of a three-part mini series diving deep into the foundational pieces of marketing that every small business owner needs to understand. I'm breaking down what marketing is, who needs it, and why so many businesses are struggling or even closing their doors. We're getting into the nitty gritty details because I'm seeing way too much misinformation out there, and it's honestly breaking my heart when businesses fail because they don't understand these fundamentals.Key Takeaways:Everyone needs marketing - regardless of whether you're B2B, B2...
2025-09-0317 minThe Do Good Business Podcast1.11 Guest Interview: Dagi Kesim, Founder of Gala FC Soccer Club and IDT SoccerIn this episode, I sit down with Dagi Kesim, founder of Gala FC Soccer Club and IDT Soccer, to dive into what it really means to build character through sports. We talk about his journey from professional soccer player to coach, his mission to help low-income kids access soccer opportunities, and why he believes we're doing our kids a disservice by protecting them from failure. This conversation goes way beyond soccer. We explore parenting, business ownership, the importance of criticism, and how sports can be a training ground for life. Dagi doesn't hold back on his opinions about participation...
2025-08-251h 35The Do Good Business Podcast1.10 Guest Interview: Brett Affleck-Aring with InsperityIn this episode, I sit down with Brett Affleck-Aring from Insperity to talk about the world of outsourced HR and what it really means to take care of your employees. We get into the nitty-gritty of why small businesses are drowning in C.R.A.P. (Compliance, Risk, Administrative burden, and Payroll) and how that's pulling business owners away from what they actually got into business to do. Brett breaks down how PEOs work, why benefits matter more than ever, and shares his philosophy on building businesses that genuinely care about people - not just profit margins....
2025-08-2048 minThe Do Good Business Podcast1.9 Guest Interview: Silver Hernandez with Angel's Cleaning ServiceIn this episode, I sit down with Silver, owner of Angel's Cleaning Service, to explore how a business born out of necessity transformed into a company focused on doing good for employees, clients, and the community. Silver shares the unfiltered journey of inheriting a family business, scaling from a mother-daughter team to managing employees, and learning the hard business lessons that nobody warns you about.Key Takeaways:Legacy isn't just inherited - it has to be earned. Silver turned her family's survival-mode cleaning business into a values-driven company that prioritizes employee wellbeing and natural cleaning...
2025-08-1357 minThe Do Good Business Podcast1.8 How To Maximize Your Marketing: Why Strategy and Systems Matter More Than TacticsIn this episode, I break down why having a marketing strategy isn't just nice-to-have. It's absolutely necessary for your business success. I cover what a marketing strategy actually is (and it doesn't have to be overwhelming), why systems and processes are non-negotiable, and how to build something sustainable that won't burn you out. Whether you're a solopreneur juggling everything or an established business with a team, this episode covers the foundations you need to see real growth.Key Takeaways:• A marketing strategy is simply your plan - it outlines where you are (point A...
2025-08-0622 minThe Do Good Business Podcast1.7 Guest Interview: A Canine Experience with Trina EddyIn this first guest interview on the Do Good Business Podcast, Ashley sits down with Trina Eddy, owner of A Canine Experience, a three-generation family business celebrating 30 years in Snohomish, Washington. The conversation covers decades of business evolution, from answering machines to automated text systems, surviving multiple economic downturns, and how a family business navigated from equal partnerships to structured leadership. Trina shares candidly about pivoting services, scrapping unprofitable programs, and discovering their most successful offering was something they initially said they'd never do. The discussion also explores the meaningful service dog work that drives their passion, from diabetic...
2025-07-3053 minThe Do Good Business Podcast1.6 Marketing and Messaging Do's and Don'ts for the Food and Beverage IndustryIn this episode, Ashley breaks down the most common marketing mistakes she sees food and beverage businesses making—and more importantly, what to do instead. From coffee shops to restaurants, she covers why just posting pretty pictures isn't enough, how to be honest about promotions without being manipulative, and why making basic information hard to find is costing you customers. This isn't about following some cookie-cutter marketing playbook; it's about creating content that actually connects with people and drives them to your business.Key Takeaways:Stop posting photos of food and drinks without context, tell people wh...
2025-07-2315 minThe Do Good Business Podcast1.5 How To Use AI For Content CreationIn this episode, I cover the hot topic of using AI for content creation in your business. I break down why copy/pasting AI outputs feels inauthentic, share a real example from a dentist's email that shows how AI can fall short at times, and explain my approach to using Claude for content support. This episode gives you practical guidance on integrating AI tools while maintaining your unique voice and perspective.Key Takeaways:AI-generated content structures - The "it's not just X, it's Y" structure and heavy bullet point usage makes AI content immediately recognizable and...
2025-07-1713 minThe Do Good Business Podcast1.1 Why Most Small Business Marketing Fails (And How To Fix It!)In this episode, Ashley Dreager breaks down the real reasons why marketing isn't working for most small businesses. And no, it's not because of trending audio or hashtags. Ashley gets into the unsexy truth about what actually makes marketing work - consistency, patience, and understanding the why behind the tactics you're using. She also calls out the problem with blindly following every piece of marketing advice you see on social media without considering if it even applies to your business.Key Takeaways:Consistency beats perfection - Most small businesses fail at marketing because they're not consistent...
2025-07-0919 minThe Do Good Business Podcast1.2 Marketing Strategy- The Intent With Social MediThis episode dives deep into the real purpose of social media in your marketing strategy and why most business owners are setting themselves up for frustration and burnout. Ashley breaks down the difference between social media as a visibility tool versus expecting it to be your main sales driver, and explains how to use it strategically without posting five times a week just to see four comments max. She covers the importance of having clear intent behind every piece of content you create and how social media fits into the bigger picture of your overall marketing strategy.
2025-07-0918 minThe Do Good Business Podcast1.3 Ethical Marketing- What It Is and What It Isn'tIn this episode, Ashley breaks down the difference between ethical marketing and manipulative strategies, calling out income claims, oversimplified solutions, and fake urgency tactics that promise quick results but rarely deliver. Ashley shares why building a business on honesty and transparency creates more sustainable growth, better client relationships, and that word-of-mouth referral system every entrepreneur dreams of.Key Takeaways:Income claims are misleading: When someone flaunts their revenue to establish authority, they're usually making money by selling courses about making money - not from the actual business they're teachingOversimplified solutions don't...
2025-07-0918 minThe Do Good Business Podcast1.4 Customer-Centered MessagingIn this episode of the Do Good Business Podcast, Ashley Dreager dives deep into the critical importance of customer-centered messaging in your content strategy. She calls out the problematic trend of business owners, particularly coaches, creating content that's all about themselves rather than their customers. Ashley explains why income claims and lifestyle-focused content can be misleading and dishonest, and provides practical strategies for shifting your messaging to center around your customer's needs, challenges, and desired outcomes. This episode is a must-listen for anyone tired of seeing "look at me" content flooding their feeds and wanting to create more ethical...
2025-07-0922 minThe Do Good Business Podcast1.0 Do Good Business TrailerThe Do Good Business Podcast is your hub for:Inspirational Stories from real entrepreneurs who've built profitable ethical businessesMarketing Strategy beyond social mediaEthical Business Practices that align with your valuesReal-World Examples including strategy sessions and case studiesHonest Conversations about what actually works vs. what's complete BSGet ready for deep dives into:Ethical marketing tactics (calling out the questionable ones!)Customer-focused business strategiesMarketing myths and propaganda you shouldn't subscribe toThe customer journey and awareness scaleAI in businessGrowing sustainable businesses without burnoutThe difference between marketing and salesHave questions or...
2025-06-1912 min
The Market MavenSavvy Social with Ashley DraegerSend the Market Maven some fan mail!Let's be real, social media is an ever-changing beast that nobody wants to invest the time or effort into. Unless you're an "influencer" getting likes and sales can be tough. I sit down with Ashley Draeger, Director of Marketing for Scale & Thrive Co. to talk about what engagement really means.Learn more tips and tricks from Ashley at the upcoming Small Business Seminar on March 29th, presented by Market Maven!Get in touch with Ashley here:dreager.ashley@gmail.cominstagram.com/ashleydreager...
2024-03-1351 min
Inspired Mompreneurs04. Mompreneur Marketing Secrets with Ashley DreagerIn this episode, you will learn how to overcome common marketing challenges faced by mompreneurs, including time and money constraints. We also dive into the importance of setting clear marketing goals, tips for creating and repurposing content on a budget and more!
Hit play and learn
• How to choose the right marketing channel for you
• The power of email marketing
• Why marketing is a long-term game
• How not to get swept up in the comparison game
Join the Inspired Mompreneurs Facebook Community
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2024-02-0734 min
Got Marketing?Marketing Mixtape: the most downloaded episodes of 2023Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.
Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform.
Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need.
To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition.
It's the top hits of 2023 in...
2024-01-2636 min
Got Marketing?How many strategies do you need? With Ashley DreagerBusiness strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom.
Let's dive in and tackle this juicy question.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. ...
2023-07-2047 min
Embody Your DesignMeet Ashley, 2/4 Self Projected Projector & Marketing GeniusIn this episode, Amy interviews and shares insights into Ashley's Human Design chart. Ashley is a 2/4 Self Projected Projector and a Marketing Genius. We talk about what it is like to be a Self Projected Projector and look at the channels that define her chart.
You can find Ashley Dreager on Instagram @ashleydreager
Want to dive deeper into your design? Check out the free Human Design Library. Inside you’ll find trainings about looking at your Human Design chart, the types, authorities & much much more! You can join the freebie library here: https://www.theamymae.com...
2022-11-2943 min