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Lash Boss Radio184 – Ashley and Hakim Gonzalez on Making Partnerships Work, Building a Business and Pivoting, All While Staying True to Who You Are
Follow Hakim on instagram @thelashpapi and Ashley @ashleygpla. And find them online at thelashpapi.com and plapro.com
See them both speak at Lash Boss Summit on Facing Your Camera Fears; Building up Camera Confidence
Follow Lash Boss Radio on Instagram @shelbythelashboss
Submit a topic request www.lashbossradio.com
Purchase tickets to Lash Boss Summit www.lashbosssummit.com
The post 184 – Ashley and Hakim Gonzalez on Making Partnerships Work, Building a Business and Pivoting, All While Staying True to Who You Are appeared first on Lash Boss Radio.
2024-02-131h 03
Team Liscious100 days left to make 2023 your b!%^&Yes, we said it! It's not too late to make 2023 be YOUR YEAR regardless of what obstacles were put in your way.
We know for many, this year has been one full of trials and tribulations but you are STILL HERE and smarter, better and stronger than ever.
In this episode we give some real examples of marketing advice that works today! Even if social media isn't your thing and talking to the camera makes you want to jump off a cliff.
We know you have what it takes to fill your books...2023-10-0339 minTeam LisciousThriving or Surviving in 2023?After 3 month hiatus, moving states and huge career changes... There is so much we chat about in this episode.
We hope you enjoy this conversation touching on a few hot topics:
- why we moved to Nevada
- what my new position at PLA entails
- how Hakim's role has changed
- the current economic climate
- where to focus energy in business
- how to get / keep clients in todays market
- psychology of price structures
- what you can...2023-09-191h 03Team LisciousRebuilding Clientele from ScratchLots of change on the forecast for Team Liscious, our take on how and why the market is shifting so dramatically. Plus what we are doing right now to get back to a full book of lash / hair clients after almost 2 years of not accepting clients and focusing on education / retail.
www.thelashpapi.com2023-06-181h 07
LashCast306. Team Liscious Podcast Replay / What Is The Best Career Path For a Lash Artist?One of the joys of having a podcast is getting to network with other like-minded people in our industry who are trying to elevate our industry. We met Ashley and Hakim Gonzalez years ago, and each year our respect for them continues to grow. They are doing great work, and we hope you'll check out their podcast after you listen to this episode. In this episode, we talk about the different options lash artists have when they finish beauty school. We go into the pros and cons of working for yourself and running a salon. We also share some of...2023-06-021h 12Team LisciousSpilling the Tea; Dealing with a Saturated Industry"The lash industry is TOO SATURATED!", "There are too many LASH artists already, it's impossible to be successful"... These phrases are amongst the most common and honestly, most frustrating for me to hear. Simply because we know SEVERAL new artists who have grown in less than a year to a steadily booked and busy artist without 10k followers even in todays "saturated market".
Yes, today's consumers shopping experience is very different than that of someone needing a haircut in 1996, but that is just life... times change, so does business. We can sit back and cry about it...2023-06-0136 minTeam LisciousThe Mistake that will kill your business in the long runSo many emotions as we navigate through this HUGE transition. While we will be experiencing a lot of changes, one thing that remains the same is our mission of helping you guys along our journey of growth.
Transparency is important to us and making sure we give you all the opportunity to learn from our difficult lessons is also a priority.
Thank you to all of you who continue to support us and we hope you all gain a lot from this episode.2023-05-1943 minTeam LisciousWhen and How to Raise Your PricesThe easiest way to make more money is to increase your menu prices across the board, we know that is not a new or complicated concept to wrap your head around. However, knowing WHEN is the right time and WHAT is the best technique for having those conversations about money with our beloved clients... that is the hard part for many artists.
In this episode we share some of the lessons we learned about what to avoid when it comes to raising prices as a salon owner / service provider as well as a sneak peek into my...2023-05-1239 minTeam LisciousAvoiding Burnout / Balancing Multiple Streams of Revenue with Tiffani MitchellAre you running your business, or is it running you? No wrong answer 😂 The truth is, MAJORITY of entrepreneurs are struggling with this one same issue across the board, regardless of how long they have been in business. When you are your own boss, you wear a LOT of hats and there typically is not someone above you holding you accountable.
If you too struggle with this, you are going to LOVE this episode as we chat with our friends Tiffani Mitchell owner of La Belle Studio in Delaware, business mentor for salon owners, and sought out spe...2023-05-021h 01Team LisciousBONUS EPISODE: Avoid these Pricing F@#k upsPart of our F@#k up Friday series, in this episode Ashley and Hakim keep it 10000% on the conversation of setting your service prices. This is not your run of the mill tutorial encouraging you to "charge your worth", we are not those guys. Fluff is not our style, it is so important to us that we share with you all how to set up your business for LONG TERM success and prevent you from making the same time-wasting mistakes we made early on.
Join in as we discuss not only what not to do, but Ashley...2023-04-2844 minTeam LisciousStudio rental vs. Salon employee; Pros & Cons with LashCastIn this episode we sit down with our friends, Paul & Tussanee Luebbers of LashCast podcast to have a conversation about the different options for artists after beauty school, plus some pros and cons for each. If you are struggling or nervous about what to do next, you NEED to listen to this episode.
All four of us has had years of experience doing all of the above, so when you hear us getting emotional in this episode, understand it stems from a place of passion and wanting desperately to help you guys avoid making the same mistakes w...2023-04-251h 09Team LisciousRookie MistakesWhat better way to RING in Season 4 of Team Liscious Podcast than to set the tone for the entire season, by sharing some of the most COMMON mistakes that we see from both beginner and even long time business owners. This is not to shame, embarrass or "call out" any of our friends, by the way! We just want to spread awareness to all of our listeners so you can HOPEFULLY avoid some of the headache, heart breaks and panic attacks that come along with these mentioned mistakes.
In this episode some of the topics we touch...2023-04-1857 min
Team LisciousLet's leave Overthinking in 2023If you have been dying to start that business, or develop that product, maybe get into trainings or simply try a new style / technique but you just "can't".... you might be STUCK wondering WHY on earth am I freezing up? Why must I be so hesitant? YOU ARE NOT ALONE.
We have both felt this way many times and even until this day. Getting our podcast onto youtube has been a goal of ours for quite some time, but lots of insecurities and fears filled us which prevented any opportunity to just try.
Now, use us as...2022-12-3047 minTeam LisciousPassive income & Product developmentWith the new year, new goals are arising and many lash artists are aspiring to add new avenues of income into their businesses in order to “work less and earn more”… in this episode we break down the differences between passive income and residual income in order to simplify the idea of “money while you sleep”. You’ll not only learn the differences between the two, but we give you a few examples + business models you can brainstorm in order to achieve those. Also, we give tips & tricks on what to do / not to do when developing your product / training business. To...2022-12-141h 04Team LisciousStop comparing your success to someone else's social media!If you struggle with scrolling online and fall into a pit of self-loathing... you are not alone! We want you to know that not only is that a normal response, but we explain in this episode why that is and how we have experienced it in our lives. Most importantly, in this podcast we give you 3 super helpful devices for overcoming the urge to give in to negative and self-harming thoughts that restrict your growth in business and life.
Being a business owner is hard enough without all the extra internal warfare we put ourselves through, we...2022-12-0656 minTeam LisciousWhat WE wish we knew...Wow thats a lot of W's 😂 hahaha Well, anyways! In this episode Hakim and Ashley are both giving their top lessons or wisdom that they wish they learned earlier on in their entrepreneurial journeys. Making mistakes and learning as you grow is inevitably part of owning a business, but there are without a doubt some KEY teaching moments that costed us a WHOLE lot of pain and stress that we want you to avoid. Learn from our mishaps and let us know in a review which one you relate to most, and how you plan to avoid repeating the sam...2022-12-0250 minTeam LisciousLashCon Recap + Review with HakimF around with us and Find out all about how The Lash Conference went for Beautyliscious, what our favorite parts were, what we wish was different and some tips / tricks on how to have the best time if you decide to go next year.
For more business / lash events see these links below :
LashCon 2023 : https://www.thelashconference.com/
Millionaire Mindset | Minneapolis, Minnesota : https://lifestylelashesbeautystudio.com/products/event
Lash Boss Summit : https://www.instagram.com/lashbosssummit/
2022-11-1646 minTeam LisciousNetworking GAMEPLAN ; How to make the most of mixers, conferences and gatherings.We are all aware of how important it is to grow your network, but many people struggle with the actual DOING it part. I am not exempt to that phenomenon and want to share with you my 5 step frame work for mastering social gatherings in a way that is simple and straight to the point.
No more wasting thousands of dollars and days at a seminar to come home with a bag full of business cards that blend together, a notebook full of scribbles that make no sense and a bad taste in your mouth for investing...2022-10-191h 03Team LisciousIs Networking THAT important? Or worth the money?If you have been in business for a little while, you have definitely heard of networking events, seminars, conferences and trade shows. It can seem to be overwhelming in many ways to be responsible for all the day to day duties as a business owner AND have to keep up with professional social events on top of it all, I 100% get it. So, you might be wondering, is it really a sound investment of my precious time as a growing entrepreneur to attend these events?
Today's guest, Fani Giwa and I are here to give you the...2022-10-121h 02Team LisciousQuick Tip: Fitting Room EpiphanyTodays mini-episode is all about my ADHD brain and the random ideas I get about business when doing regular day to day thing. If you found this inspirational, helpful or even just funny, make sure to subscribe to the podcast. Oh and if you love me, I’d really appreciate you taking 5 minutes and leaving a detailed review with a key takeaway and/or ideas for future episodes. Id love to shout you out and answer your specific needs about business or just navigating life as a first generation business owner.2022-10-0418 minTeam LisciousWhy are Latinas so upset about Hailey Bieber, clean girls and spa water?This episode is very different, not a usual business topic per se… but very very much related to our company and our mission to spread knowledge & awareness to minority entrepreneurs. If you have heard of these “trends” brought forth by popular influencers, or maybe you haven’t and you just want to be in the loop, I explain each one in detail. Not only do I tell you what they are, but I go ahead and break down why so many latinas are upset about it. Furthermore, for my fellow WOC who feel frustrated and undervalued, at the end I discuss...2022-09-3049 minTeam LisciousMiddle Class / Minority Mindset; Understanding limiting beliefsIf you are like me and come from a background filled with a rich, beautiful culture from a foreign country that our ancestors, parents etc migrated from in order to make a "better life" in the USA... you will likely understand all too well that not EVERYONE in our families was super excited about us starting a small business, let alone supportive.
This has a major impact on the way we actually make decisions regarding said business ourselves. Family is EVERYTHING to most minority cultures and the idea of "dishonoring" our parents after ALL the sacrifices they...2022-08-0228 minTeam LisciousMillionaire mindset | Elevate Your BrandIf you struggle with positioning your business as a respected / knowledgable brand because you are a small business and feel inferior or looked down upon for being new-ish to the game... first of all you are not alone and do not worry because there are ways to overcome that fear!
Believe it or not I have been there too and so has Hakim, my husband and one of the few hetero / cis males publicly open about being a lash artist and he has had his fair share of insecurities as well. Over my years of developing multiple...2022-07-2227 minTeam LisciousTop 3 Branding mistakes small business owners makeNo matter what type of entrepreneur you are, what stage of your business you are in BRANDING is a major factor in the success level of your career. In this weeks episode I talk about the most common mistakes when businesses are "attempting" to brand their companies and develop brand awareness. Exposure is a MAJOR component in gaining customers and making sales, but the wrong kind of message is easy to send when you are unaware of how your marketing is received.
Not only do I talk about the common branding mistakes, but I also explain how...2022-07-1429 min
Team LisciousIs Branding even important?First of all, do you even know what BRANDING is? If not, you are in the right place!
In this episode Ashley breaks down what branding is and how it applies to YOUR business, regardless of what you do or sell.
Branding for a small business is more than your logo and color pallet, its what people think of when they are confronted with your company.
If you want to learn more about my 90 day coaching program, apply now : https://beautyliscious.mykajabi.com/boss-up-be-booked
Please rate and share this podcast, it would h...2022-06-1816 minTeam LisciousLessons from Lash Papi; Staying positive when times are toughThis is the first episode in a new series where Hakim answers questions that he gets asked all the time, here on the podcast.
If you have ever wondered what that lash cholo is like behind the scenes when he's not dancing on tiktok, get a peak inside the male perspective with regards to all things small business owners struggle with in this series.
For the intro to this series, we focus on Hakims natural inclination to remain optimistic even as the industry ebs and flows. With spring break vacays long gone and mothers day came...2022-06-0930 minTeam LisciousIs the "CONSISTENCY" rule preventing you from posting online at all? You are NOT aloneIf you LOVE what you do, that does NOT make you automatically in love with posting about it online. QUITE the contrary in my research, in fact. Many service providers actually find it really difficult to sit down, in their "downtime" to think about content creation and take the time to connect virtually with potential customers.
Ironically, the first thing a LOT of struggling entrepreneurs do when facing this issue is turn to social media to get answers about their social media issues, from people who clearly do not struggle with social media. 😂 It's often the blind lea...2022-06-0722 minTeam LisciousQuick Tip: You’ll NEVER be great if…Just a motivational episode for you today. I like to educate and give tips / tricks here on this platform but let’s not forget to take the time to implement what we’ve already learned. We need to not only remember to apply our knowledge but also give ourselves credit for the work we’ve done thus far in developing the skills we now possess, however simple they may seem. At one point we were not as savvy of drivers, walkers nor readers. Do the thing! One day when you’re a pro, you will thank yourself2022-05-2109 minTeam LisciousThe Mistake That is COSTING You!Everyone makes mistakes, everybody has those days…. if you want to avoid this major business setback, then make like Miley Cyrus and get the BEST of both worlds by listening to this podcast.
When we first start a business, there are so many fears…. The top concern is usually WILL I MAKE IT? And if so …. The follow up is HOW.
No one wants to waste time or money trying to FIGURE IT OUT themselves, so in this episode I divulge all of the reasons you should steer clear of repeating this mistake I made early...2022-04-2125 minTeam LisciousQuick Tip: Hashtags UPDATEDToday’s quick tip is all about HASHTAGS aka these guys # that you see at the end of people’s posts. But what exactly are they for? and HOW should I be using them to benefit MY business?
SAY LESS! I got you!
In this episode, I break down some out of date ideas associated with ancient hashtag strategies and explain what you SHOULD be doing in order to optimize your content on your favorite platforms.
Social media strategies can be super overwhelming and I want to help make things simpler for you, less fluff and...2022-04-1308 minTeam LisciousPicking a Specialty w/ StephanieHave you heard the saying that a Jack of all trades is a master of none? Or that people love a specialist and not a generalist?
The jist of these sayings is that as a business owner, you should be sticking to your strong suit in order to stand out in a saturated industry.
Nice, cool story.... heard that before? amiright? BUT HOW?!
If you love allll the things under your umbrella of work, and can’t bear to choose only one service or product to sell.... or maybe you are just starting out and ca...2022-04-1230 minTeam LisciousOvercoming your fear of going LIVEIf you are a business owner in the 2020’s, you should at this point be aware of why using social media tools is a MAJOR must when it comes to selling your services and products. One tool we will be focusing on today is the LIVE stream feature that has taken the internet by storm.
Whether you spend your time on Facebook or YouTube or TikTok or Instagram, all of these platforms have some sort of live streaming feature where you can record yourself in real time on a virtual stage that allows your audience to connect wi...2022-03-3040 minTeam LisciousDealing with "Haters"Do you have HATERS? Those weird people that go out of their way to spread harmful rumors about you.... maybe even blatantly make up things completely just to taint your reputation or just to hurt you. Yea those ones.
Well you are not alone! It is completely normal and it is not a sign that you suck or should give up. This is a part of life and unfortunately a part of business too.
In this episode I dive deep into 3 specific types of HATERS you might have encountered and WHY they hate on you. U...2022-03-2423 minTeam LisciousQuick Tip for the Policy PoliceIf you do this one thing you might not realize how BAD it is and how much BETTER your business would run if you made a simple change. Save time, save your reputation and save money by making a quick update to the way you book appointments. If you want to learn more about my business coaching program where I teach you how to solidify and grow your lash or brow or nail business through interactive lessons and hold your hand through the process of scaling…. Check out my mentorship website : https://beautyliscious.mykajabi.com/2022-03-2208 minTeam LisciousWhat does it take to be an educator?… feat. Lesley TorresIn this episode, Ashley interviews Lesley Torres owner of Las Nail Techs in Oxnard CA. She is a licensed and multi-certified nail artist who just opened her nail salon and training academy. She is only a little over 2 years into the nail industry and has made a huge splash, she’s an ambassador for big brands and has trained several people in her area. We go into detail about her journey as both a student and an educator, diving deep on subjects that many think about but never have the courage to speak on. If you have ever considered teaching yo...2022-02-0334 min
Team LisciousWork / Life Balance…. What even is that??Is it 50% of your energy in your career and 50% with your family? Well where does self care come in? What about personal development? Spirituality? Or do we just throw those out the window? 😂😂2021-12-0824 minTeam LisciousThe Truth Behind Building a BusinessThere is no glory without the grind, let’s be honest here for a second. Yes, the hustle culture can be dangerous, but ultimately there is not a single successful entrepreneur who didn’t lose sleep, miss out on family events and take risks. Anyone who sells a dream of “work less, make more” to you, trying to get you to take their magic pill is not being 100% truthful. In this episode I come to you completely raw and transparent about what it actually takes to accomplish your goals and be your version of successful. I might get a lot of hate...2021-06-1643 minTeam LisciousHow to Say “No” to MoneyDeclining paying customers is not easy, but neither is working later than we want or for less money than we deserve.... If you struggle with setting boundaries in your business and keep feeling like you are no longer in control, this is the episode for you!! https://beautyliscious.mykajabi.com/Saynotomoney
Most small business owners LOVE what they do, which makes it really easy to over work and undervalue ourselves! But that is not what is best fro our businesses, in fact it is a major factor for why so many go out of business.
To...2021-05-2429 min
Team LisciousRelocating as a Business OwnerMy friend and owner of Destinee Rose Photography is here with us to share her journey in starting a biz and then relocating.2021-04-261h 01Team LisciousBuilding up On Camera Confidence Pt. 2In this episode we dive in to my formula for breaking through the fear of showing up on social media with video footage. Last episode we talked about WHY we should show face on social and WHY we are so afraid of it, here we discuss HOW to overcome the fear! This system has worked for MANY of my students and helped them revolutionize their business. I want that for you!2021-04-0929 minTeam LisciousBuilding Up your On Camera Confidence; Pt. 1This is the first half of a two-part series where I, Ashley, dissect the human brain in reference to building up the courage for posting face-to-camera content on social media. If you struggle with recording yourself “talking to the camera”, you will surely learn a lot from this first half of the episode because I explain WHY you’re reluctant and WHY it’s so important you learn to overcome it. The HOW will be in next weeks episode Part 2 of this series.2021-02-2831 minTeam LisciousCommunity Vs. Competition ft. Daniela Coronado DiazDaniela Coronado Diaz is a locally renowned and nationally connected Makeup and Hair Stylist. She is known for her flawless glam and brow enhancing skills, located Ventura County a beach community in Southern California. I am so lucky to know her and call her a friend, she is an inspiration and such a wonderful ally in this industry that we love so much! With a knack for aesthetics and a loving personality, it is no surprise she has a thriving beauty business and a boast worthy social media following. Today we chat about how she has come to achieve...2021-02-1633 min
LashCast104. Meet Ashley & Hakim Gonzalez of Beautyliscious Who Are Married and Both Do Lashes...What?Have you ever thought about working with your husband or significant other? For many couples that I know, that would not be a pleasant thought. For Ashley and Hakim Gonzalez of Beautyliscious it's been a welcome change. Not only does this amazing couple work together, but Ashley also taught her husband Hakim (a 10-year experienced barber)how to do lashes last year. The two now run Beautyliscious in Oxnard, California, and are quite the power lash couple. We sit down with this duo and get to hear their story about how they got to where they are now. We hope...2021-01-1644 min
Team LisciousClubhouse! What’s all the hype about??If you’re on Clubhouse be sure to follow your favorite Lash Couple @hakimliscious & @beautyliscious2021-01-0740 min
Team LisciousLearn from my mistakes🙈2020-12-1732 min
Team LisciousSocial Media Marketing, Who, What, When, Where and WHY??In this episode I am going to break down some of the main reasons why I believe everyone should utilize social media platforms as a form of advertisement. If you’ve ever wondered why I am on social media so much and you want to know how it has organically grown my audience and clientele, be sure to listen all the way to the end for my tips on how to use it as well as why it works so well.2020-12-0934 minTeam Liscious5 Keys to being Fully BookedIf you are struggling to get clients in or worse, getting them to stick around... I have the answers!2020-12-0225 minTeam LisciousSetting Boundaries in a Beauty BusinessMy mentor once told me, This life of yours is your movie and You are the director, actor, writer and all the extras. So you decide how things go, don’t ever think you need to accept undesirable behavior because they pay you for a service, they need you more than you give yourself credit for.2020-12-0140 minTeam LisciousDealing with NegativityNegativity comes in many forms, and from all directions. Whether it’s family, friends, “competitors” or even from within ourselves, there IS a light at the end of the tunnel. We have dealt with this just like anyone else. In this episode we talk about some of the bad vibe obstacles we have encountered and how we overcame them.2020-10-1331 minTeam LisciousTeam Liscious (Trailer)2020-10-0100 min