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Everything is Copy#37: Back from Safari AND Someoneeee Had a Baby... Come Catch Up With Us!It’s been a MINUTE, but we’ve been busy… like, having a baby busy (not Susannah), and going to South Africa (not Audrey).
And we know you guys have been, too — so we’re back with a little catch-up episode where you’ll get to hear some newborn squeaks, Sus’s favorite sleep gummy (Kardashian style), and Audrey’s new audiobook obsession.
Listen wherever you get your pods, and stay tuned for some news so soon. 😍2023-02-2253 minEverything is Copy#36: Ask Us Anything: Crunchy vs. Smooth, Least Fav Influencer Purchases, Accomplishing Goals & More Juicy TopicsWe’re BACK for another ask us anything episode! These are so fun because we get to hear from you guys and share all of our reeeal honest (and maybe sometimes inspiring? TBD) takes with yall. Come hear our opinions on whether Ross & Rachel were on a break, if we reached our 2022 goals/resolutions (Audrey shares an emosh journal excerpt from Jan. 2022 because of course she did lol), our go-to outfits, Sunday scaries, least favorite products we’ve been influenced to buy, and why life is so hard (spoiler, we don’t have an answer for that one)… among so many...2023-02-0159 minEverything is Copy#35: Our Personal, Professional & Rapid-Fire Goals for the New YearMost ~goal-setting practices~ are way too time consuming if you ask us… One or two hours to write down all our hopes, dreams & desires for the new year? It’s a no for us (like seriously, we do not have the time). Today we are sharing our own lil’ goal-setting workshop that LITERALLY took us each 10 minutes to complete—but gave us sooo much clarity and direction heading into 2023.
We’re sharing some things we’re thankful for from this year, plus the things we’d like to leave behind in 2022, as well as our personal, profesh, and relationshi...2023-01-1150 minEverything is Copy#34: Our 2022 Superlatives: Our Biggest Learning Curves, Fails, Accomplishments, & Favorite Item Bought, Recipe, Book, Trip + More From This Year!OK does anyone else feel like the older we get, the faster the year flies by?! What the heck. If you’re looking for a little end-of-the-year review inspiration, we’re rounding up some of our highs and lows of 2022 with a recap/superlatives episode! This was such a fun way to look back on all that’s happened throughout the year and do a sort of audio journal of what we loved, best experiences, standout memories, learning moments & wayyyy more.
Follow Susannah: @susiebhutch / susiebco.com
Follow Audrey: @audskelton / audreyjoann.com
Audrey’s fav book...2022-12-281h 01Everything is Copy#33: A Different Approach to Buying Gifts for People That They’ll ACTUALLY Love & Use (+ Our Hilariously ~Us~ Holiday Wishlists)Do you have that person on your gifting list who’s *impossible* to shop for? Orrrr, maybe you just opt out of gift giving when you get stumped on what to get people?
Hiiiiii, Audrey here, and that second one is ME. My family members have low-key flagged me as a gift hater and will all but apologize when sending me something in the mail, lol (but seriously, where are my fellow anti-clutter girlies?!). The thing is, I DO appreciate a meaningful gift… I’m just not so great at picking them out for others. Luckily, Susannah is lite...2022-12-1455 minEverything is Copy#32: Susannah Interviews Audrey on Marriage, Managing Motherhood & Business, and Changing Everything for Your 21-Year-Old-SelfAnd we are back AGAIN with another in-the-fam interview — with Audrey in the hot seat this week!
If this is your first time listening or you don’t know Aud yet, get ready. Audrey manages to be one of those people that you could tell everything to (and want to), and is the most put-together, down-to-earth, hilarious person around. She lives in Sonoma County with her husband and son, is expecting a new bb any week now, and is a copywriter, a home chef, a wine lover, a fellow online shopping fanatic, and Sus’s partner in crime i...2022-12-071h 09Everything is Copy#31: Audrey Interviews Susannah on Finding True Confidence, Chasing Dreams & Making 10-Year-Old You ProudIt’s us! We’re back! Well, we’ve been here – but after a busy few weeks hosting the MOST FUN guests on the show, we’re bidding November farewell with just an Aud x Sus episode… but not just any A x S ep. We’re changing things up by taking turns interviewing each other so you can get to know each of us even better… And Susannah is the lucky one in the hot seat first this week!
If you’re new here, Susannah is a brilliant copywriter out of Dallas who is beyond witty, easygoing, and gen...2022-11-3056 minEverything is Copy#30: Becoming Modern-Day Martha Stewarts & Entering Our Hosting Eras with Hanna + Lea from HausteWhat the eff happened to dinner parties? Seriously? They were a THING in our parents’ day, but the art of fun, elegant dinner parties has sorrrrt of fizzled out. That is, until sister duo Hanna Flores and Lea Raymond entered the chat.
The gals behind the hosting company Hauste are making throwing a killer party (small or large) easy, beautiful & exciting again… and showing the rest of us in our 20s/30s how to host with confidence. Whether you’ve felt like you don’t have it in you to host special gatherings (like Audrey) or you’re easing...2022-11-231h 14Everything is Copy#29: Bringing Pleasure into Life (and Business) with Ali BonarWe’ve shared our OBSESSION with Oat Haus granola butter before on the show — and today we got to speak with the woman behind the butter, Ali Bonar! Tbh, we felt like we had a full-on therapy session/happy hour with Ali during this episode and it was THE BEST. She is such a breath of fresh air and we LOVE how open and vulnerable she is with her story and what she’s learning as she leads a (badass) food company.
We took away so many nuggets of wisdom about time management, boundaries, self-love, and WAY more —...2022-11-161h 22Everything is Copy#28: Scaling Your Own Way with Kaitlyn ParkerWe don’t think there’s a better combo than wine and words, so having Kaitlyn Parker of Copy Uncorked on the pod today is everything. The copywriter and founder behind wine-inspired marketing agency Copy Uncorked helps modern brands and creative entrepreneurs perfect their messaging, and we’re both BIG fans of how she’s scaled and grown her business. Kaitlyn is endlessly inspiring, creative, and smart about how she runs and markets her business — and we love that she does it in a way that honors her lifestyle and personal goals (rather than letting outside voices/pressure dictate her direct...2022-11-091h 23Everything is Copy#27: A Refreshing Way to Think About Marketing with Jen OlmsteadIf you’ve ever gotten the *ick* feeling from having to promote yourself/your business, you’ll want to hit play on today’s episode with Jen Olmstead. We sat down with the amazingly talented website designer, marketer, and co-founder of TONIC (a fully customizable website template shop for modern, stylish creatives) to talk about her different approach to marketing, messaging, and launching. (Hint: if you’re just doing something because you “feel like you should,” there’s a better way!) And she shares her evolution from being a self-proclaimed hater of traditional marketing to now being an expert educator AND p...2022-11-0256 minEverything is Copy#26: Our Favorite SPOOKY Stories (& A Trip Down High School Memory Lane)Happy SPOOOOKY Halloween! As true crime and scary story lovers, we thought it would be fun to each share one of our favorite creepy tales this Hallo-week! Audrey tells the story of someone being watched in their room without knowing it (that’s gonna be a no from us), and Susannah takes us through the haunted history of one of Dallas’s most famous historic hotels, The Adolphus. We also share some of our not-so-smart choices (ok, Audrey more than Susannah here) in our high school years that could’ve led to ~spooky~ outcomes, but thankfully did not. Get a bloo...2022-10-2651 minEverything is Copy#25: Real Talk about Anxiety, Scaling Businesses & What’s Next for Alex Snodgrass of The Defined DishThey say don’t meet your heroes, but gotta say, we did and… 10/10 recommend! We were not-so-low-key beside ourselves to welcome Alex Snodgrass of @thedefineddish onto the pod this week and it… was… everything?? We really tried to keep our fangirling at a minimum y’all, but for some background, both of us cook Alex’s recipes (and text each other about them relentlessly) on a WEEKLY basis. No exaggeration. If you’re new to her stuff, Alex is a 2x NYT bestselling cookbook author, food blogger, and @getsidedish creator (a new line of *healthy* yet flavorful sauces and dips). And, an...2022-10-191h 03Everything is Copy#24: Our Spiciest Hot Takes & Unpopular OpinionsBuckle up, it’s time for some hot takes (from two of the most apologetic hot-take-sharers out there 🤪)! But for real, we went in on our truest opinions on digital courses/education, marriage & babies, political stances, The Office, and more—and we shared some hilarious hot takes from YOU, including “raw dogging” first dates (you’ll have to listen for context, promise it’s not what you think it is 😂), Tom Brady, tipping culture, and beyond. We were both in ~moods~ before recording this episode, but felt 100x lighter by the end. Listen if you need a laugh today (and to feel better...2022-10-1258 minEverything is Copy#23: Our 5 Nonnegotiables for Feeling Our BestWhat is a *nonnegotiable* in your life for feeling your absolute best, inside and out? Daily fresh air? Meditation? A Trader Joe’s dark chocolate peanut butter cup (or 14) to end the day? (K, maybe that’s just us.) Today, we’re sharing 5 of our own nonnegotiables that make a noticeable difference in our lives, how we operate, our energy, mood, and overall way of ✨being✨.
For real, this is one of our FAVORITE episodes to date, and not because these things are always easy to prioritize (or talk about, for that matter). In fact, we realized some of the...2022-10-0559 minEverything is Copy#22: All Things Travel: Our Tips, Hacks & Bucket List DestinationsWe’re coming back from our week off with a bang… aka a 1.5 hour episode all about one of our favorite topics: TRAVEL ✈️. (Hope you missed us bc hiiiiii! 😂) We’re digging into all things travel like our personal travel styles (v different), our top travel hacks, toddler/baby travel tips, the places we want to go, fav places we’ve been, our worst travel pet peeves, & our travel nightmare stories. Get ready because this is a fun one and might just make you want to book that flight you’ve been eyeing!
Plus (in a surprise to absolutely no o...2022-09-281h 34Everything is Copy#21: What We Spent, Saved & Regret from Our No-Buy Month (A Recap)When we decided to do a no-buy month together, we didn’t really expect some of the impacts. We just wanted to save some money after both of our spending habits had gotten a little ✨relaxed✨, but we didn’t anticipate things like feeling our mental health take a little hit, dealing with boredom, and working through what it feels like to practice patience & not experience immediate gratification. (#millennialproblems, WE KNOW.)
Today’s episode dives into all things no-spend month: the hardest parts, what was easier than expected, what we cheated with and bought, what we waited to buy (and...2022-09-141h 16Everything is Copy#20: How to Make Your Health Goals Actually STICK with Josie SantiIf you’ve ever felt like you couldn’t be consistent with your health & wellness goals, we’re riiiiight there with you. It’s a never-ending battle to feel like you WANT to be healthy and feel good in your skin, but you can’t seem to stay on top of the things you think and know you *should* be doing . (speaking from experience x2 over here).
Josie Santi joined us on the pod this week, and no exaggeration, she freaking blew our minds… multiple times. Josie is a certified holistic health coach and founder of Wellness By Josie, and...2022-09-071h 23Everything is Copy#19: Becoming a TikTok Influencer & All Things Career/Creativity Balance with Kristen Hollingshaus SeningerWe are so damn impressed by the amount of things Kristen Hollingshaus Seninger (@hauskris on IG/TikTok) fits into her day. She works in marketing for Sephora full-time, and has also built a badass TikTok following by sharing simple things like her home, daily routine, and oddly mesmerizing WFH set-up. (It includes a walking pad and lots of Diet Coke with pebble ice, both of which you may or may not be influenced to try after this episode!)
From her darling apartment in San Francisco to her viral “day in the life” videos, we talked about all thing...2022-08-311h 02Everything is Copy#18: On Wealth Building, Millennial Finances & Women Being Supreme with Money with KatieWe could have talked with @moneywithkatie for another 14 hours but we all have jobs and lives, so this 45 minute conversation will have to suffice for now. Katie joined us to talk all about her rise from the “typical” disappointed corporate millennial who was barely scraping by, to a 3-job hustler, to a personal finance content creation MOGUL (we said it, not her).
She makes boring finance topics relatable and interesting (which is low-key the Lord’s work), and she’s making wealth building not only more accessible to everyone, but also taking on the patriarchy at the same time...2022-08-241h 08Everything is Copy#17: 6 Surprising Things NOT to Expect When You Hire a Copywriter or ContractorSooo… maybe we were feeling a little salty when we recorded this show (👀), but we have a feeling our fellow contractors and creatives will be nodding their heads through today’s entire episode.
We wanted to have a convo all about what to expect and (maybe more importantly) what NOT to expect when you hire a copywriter… Spoiler: We’re talking about some behaviors people maybe don’t even realize are borderline disrespectful (or maddening) for independent contractors to deal with when working together, but still must be talked about, because #boundaries. And we realize some people probably simpl...2022-08-171h 09Everything is Copy#16: The 3 Craziest Lessons 2022 Has Taught Us So FarReality check: 2022 is MORE than halfway gone and that’s freaking us out. We sat down to review the first half of the year because — tbh — if we DON’T take the intentional time to see what we’ve gone through, accomplished, and learned, it’s way too easy to breeze through the rest of the year without acknowledging our growth and setbacks.
Not to get all ~self-improvement~ on y’all, but if you haven’t tried this and just sat down to think/write/talk about what you learned the first half of the year, we highly recommend...2022-08-1057 minEverything is Copy#15: The Benefits of NOT Niching, Starting a Startup & Romance Novel Influencing with Mady MaioIf you’ve evvveeer had a tiny inkling of an idea to start a business but have NO clue where to start, today’s episode with Mady Maio is for you! She’s the cohost of the Okay Sis podcast and cofounder of the Camber app, a space where you can share and find travel recommendations from friends and people you trust (um… genius?!).
She’s literally a wealth of knowledge for starting your own business (which BTW, she credits much of her success with her start-up to her sister Scout, the other cohost of Okay Sis) from brandi...2022-08-031h 08Everything is Copy#14: Unhinged: Susannah and Audrey Are Reunited & Answering Your QuestionsWelcome to the No Chill Zone! Our energy in today’s episode is truly unmatched because (… wait for it) Susannah visited Audrey and they recorded in person, post-wine tasting 😅, for the first time *ever*.
Beyond sharing our excitement about hanging out longer than 2 hours at a coffee shop for the the first time, we’re also answering all of your questions! Things like… how to find a business bestie, Susannah’s worst date 👀, Audrey’s potentially polarizing relationship advice (lol), and whether we’re farmers or fishers (you’ll have to listen to find out what this means)! And so many oth...2022-07-271h 00Everything is Copy#13: Body Talk & Also, What Are You Even Doing if You DON’T Follow These 10 Accounts?We’re getting real about body image in today’s intro before jumping into our top 10 favorite IG (slash TikTok) accounts of all time. If your feed has felt a little stale lately 🥱, give a handful of these a follow for a little more fun, inspo, and realness. (And food… lots of food follows obvi.) We go more in-depth in the epi, but we’ll also share the handles here! Happy scrolling!
1. Susannah’s all-time favorite influencer forever is @jacimariesmith. SO funny and has the best vlogs.
2. @wishbonekitchen is Sus’s newest obsession. She’s a private chef in...2022-07-201h 02Everything is Copy#12: 11 Cheap & Fast Ways to Romanticize Your Life (& Why You Need To)Y’all, life’s too short to do the same damn thing every single day. Work, errands, meals, taking care of your fam — whatever’s part of your daily routine can tend to get a bit mundane after a while. For all of us. (It’s not just you!) But, obviously we all have necessary responsibilities to tend to in our day-to-day lives… So, how can we make them feel a little better? A little less stale or boring?
We wanted to share 11 small, cheap (most of them free, actually!), low-time-commitment ways to romanticize your life — aka, how to add more...2022-07-1300 minEverything is Copy#11: 10 Tips to Become a Better Writer & Storyteller (Yes, Even if You’re Not ~Creative~)It doesn’t matter what you do for a living, we all have to use written words in our day-to-day lives to communicate with others! Whether it’s emails, social media posts, or putting together your own website copy, you probably write more than you even realize. Today, we want to help you make those words as effective and strong as possible by sharing our top 10 tips for becoming a better writer (mhmm, even if you don’t consider yourself a writer or creative)! You might be shocked how many of these you can use in your everyday life to com...2022-07-061h 01
Everything is Copy#10: A Mixed Bag: Summer Reading Recs & An Impossible DecisionToday’s show is not an easy one to share, but that’s exactly why we thought it was important to talk about. Audrey is sharing the sad and scary realities of having a territorial dog with a little one in her home, and the hard decision her family had to make recently in an effort to protect everyone. If you have kiddos or a pet that feels like family, you’ll feel this ep a deep level.
Plus, Sus kicks it off on a much lighter note for our book-loving listeners by sharing her top summer book re...2022-06-291h 05Everything is Copy#09: Client Horror Stories: When Sexts Are Sent & Contracts Go WrongWoooo — do we have a treat for you today! (Well, depending on your definition of “treat,” that is.) Today we’re each sharing a client horror story, one that’s infuriating and the other that’s humiliating in the most hilarious way. Sus shares how a client recently used contract kung fu to restrict her from getting paid for doing beyond the scope of work (*BIG sigh*), while Audrey shares a tale about the time she meant to share a sexy-ish DM to her husband that accidentally went to a client. #whoops
We’d love to hear your work/clie...2022-06-221h 00Everything is Copy#08: How to Become a Copywriter or Service ProviderWe love an entrepreneurial episode! Today we’re candidly sharing allll our best tips and advice if you’ve ever considered getting into copywriting or another service or creative entrepreneurial business (like graphic design, photography, web design, etc.)! We each started our copywriting careers a few years ago and have learned a thing or two (or 27) about what to do, and more importantly, what NOT to do when getting into the service-entrepreneurial space. From how much to charge, where to find clients, how to know who to work with, and what to expect early on… we’re sharing all the thin...2022-06-1556 minEverything is Copy#07: What to Actually Do to Get Out of Your FunkEveryone has them, but that doesn’t mean they’re ANY fun to deal with…
Today we’re talking about getting out of funks. Whether you’re exhausted and at the end of your rope, moody and hormonal, frustrated about a certain situation, or you don’t know WHAT might be making you feel some type of way, we get it and have BEEN there, too, sister. Both of us have had our fair share of funky times, so we’re shedding some light on what we do when we feel a little more than blue.
Spoiler: Somet...2022-06-0848 minEverything is Copy#06: Living More Intentionally (Like… Really) with Kate EskuriAllow us to introduce one of the only people who talks about “living a more intentional life” and DOESN’T make us roll our eyes: Kate Eskuri! Kate is a registered nurse with a doctorate degree in integrative and holistic health, and she’s also the creator of The Foundation Blog, a space dedicated to simplifying healthy living backed by science and research (with a modern twist).
We talked with her about how she *realistically* incorporates mindfulness, wellness, and self-care into her (busy) life, how she’s getting ready for the changes that come with motherhood, plus you KNOW we...2022-06-011h 01Everything is Copy#05: Time Management Tips from 2 Perpetually Busy Self-Employed CopywritersYou’re busy, trust us, WE get it. As two copywriters with a lot on our to-do lists (personally and professionally), we’ve had to find ways to manage our time while working from home and managing multiple clients. Today we’re sharing exactly how we break down our workdays, the time management tools we use and love, and how we make time for things OUTSIDE of work that matter.
And we’re talking about Susannah’s favorite new meditation app, the confusion of copywriting vs. copyright (law), adult acne, family boundaries, and SO much more… obvi. Tune in and don’t forget...2022-05-2555 minEverything is Copy#04: The Lessons We've Learned About Ourselves + Young Nicolas Cage, Grass, and #authorityissuesWe’ve learned a LOT in the last few years as entrepreneurs running our own copywriting businesses — about ourselves, overcoming fears, preferred working styles, closing certain doors, and so much more. Today we’re sharing many of our BIGGEST lessons as entrepreneurs (and some things we’re continuing to re-learn again and again… like our #authorityissues of course).
Plus, we’re sharing a life realization that Audrey came to thanks to grass (like, the kind in your yard), Susannah’s varied taste in men, travel mishaps, and the magic of foot spas. As usual, we’re all over the place 😂...2022-05-181h 05Everything is Copy#03: Client Red Flags, The Last Kingdom, & $9 WaterWe’re back and talking about a JUICY topic today: new client red flags. 🚩
We’re speaking from a *lottttt* of personal experience here — these are serious no-nos to watch out for if you’re in the service provider or creative world. Things like… someone saying “this shouldn’t take you long,” not being receptive of your professional opinion, treating contractors like employees, and unfortunately, soooo many more. If you’ve ever felt like, “Hmm, that interaction didn’t feel right,” with a potential client, it’s probably because of one of these red flags. Keep these in mind next time you have a c...2022-05-111h 09Everything is Copy#02: 4 x 3 = 12 (AKA, Our Q1 Recaps!)Let’s talk about Q1 – umm, we were *sorta* exhausted (read: entirely depleted) after it ended, tbh.
In today’s episode, we go deep into recapping what the first quarter of 2022 looked like for each of us, both in our copywriting businesses & our personal lives — plus the lessons we learned through Q1 and what we want to do differently throughout the rest of the year. (Spoiler: we both feel like our business structures could use a little tune-up, AND we talk about what it’s like to separate client relationships from friendships when our clients actually do… feel like… fr...2022-05-041h 00Everything is CopyGetting Our Water Wings: Welcome to Our Inaugural Ep!Welcome to the very first episode of Everything is Copy! We’re Audrey and Susannah, two copywriters & business owners who live many states apart, but voice-text each other about all things business + life *baaaasically* all day every day — and we want to invite you into our conversations about, well… everything!
In this inaugural ep, we’re sharing the story about how we met at a magazine we worked for years ago, how we each went from journalism majors to independent copywriters, how we’re ~kind of~ the same person, what the name of our show means, and where we hope to take it...2022-04-2747 min
Everything is CopyEVERYTHING IS COPY: THE TRAILERWell, hi! Welcome to Everything is Copy. We can't wait to have you along for the ride, and are so honored that you're here. 2022-03-2901 min