Shows
The Multilingual Content Podcast, Powered by UndertowPricing & International Expansion: Are you charging the right amount?🌍 Unlock the secrets to successful international expansion with Ayon Bhattacharyya, a market strategy veteran with over two decades of experience helping top-tier companies like Westpac, Trade Me, Equifax, and NewsCorp. In this episode of "The Multilingual Content Podcast," hosted by Nicola Calabrese, we delve deep into the intricacies of positioning, pricing, and packaging for B2B SaaS companies venturing into new international markets. 🎧✨
🚀 Ayon, the founder of Biz Growth Spurt, specializes in aiding small to mid-sized B2B subscription businesses to navigate the complex landscape of pricing and market positioning. Listen as he shares his comprehensive approach, beginning with value discovery...
2025-04-0728 min
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives2025 Pricing Predictions: Insights from Industry ExpertsHow will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.Featured Experts:🎙️ Stephan Liozu – Chief Value Officer, Zilliant🎙️ Per Sjöfors – Author of The Price Whisperer🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transf...
2025-01-3024 minPricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesUnlocking Pricing Power through Value-Based Strategies with Ayon BhattacharyyaOur guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating...
2024-07-2539 min
De-stress Your BusinessE91: Growing Faster Using Value-pricing, with Ayon BhattacharyyaAre you holding back your growth due to your pricing?
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Pricing is one of the fastest and highest leverage ways to increase your profit and cashflow.
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You could increase your prices for all customers from tomorrow… and your revenue may instantly increase, and all of that increase drops straight into your profit and bank account.Â
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Which lets you reinvest faster… which means you’ll grow faster, for the same effort.
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However, getting pricing right can be stressful — we don’t want to overcharge customers and risk them leaving to go to a competitor… yet, leaving money on the table holds back your growth...
2023-11-2752 minDe-stress Your BusinessE91: Growing Faster Using Value-pricing, with Ayon BhattacharyyaAre you holding back your growth due to your pricing?
Â
Pricing is one of the fastest and highest leverage ways to increase your profit and cashflow.
Â
You could increase your prices for all customers from tomorrow… and your revenue may instantly increase, and all of that increase drops straight into your profit and bank account.Â
Â
Which lets you reinvest faster… which means you’ll grow faster, for the same effort.
Â
However, getting pricing right can be stressful — we don’t want to overcharge customers and risk them leaving to go to a competitor… yet, leaving money on the table holds back your growth...
2023-11-2752 min
Impact PricingIncrease Your Pricing Power: Monetize SaaS with Ayon BhattacharyyaAyon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate. In this episode, Ayon talks about the ins and outs of monetization. He also tells us a bit about his company, Biz Growth Spurt, and why you might be in need of their services. Why you have to check out today's podcast: Learn about the three pillars of monetization and why you can't only focus on one of them...
2023-01-2333 min
Impact PricingPricing Power: Making Pricing Profitable with Ayon BhattacharyyaAyon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate. In this episode, Ayon discusses pricing power as he enumerates its four different levels while talking about value-based pricing. Â Why you have to check out today's podcast: Understand how pricing power relates to price elasticity Find out what Ayon's four different levels of pricing power are all about Discover how Mark's will I? which one? concept relates to these l...
2022-06-2727 min