Shows
The Voice of B2B MarketingB2B SaaS-Marketing mit Fokus LinkedIn Ads | Performance mit PlanIn dieser Episode von The Voice of B2B Marketing spricht Ines Kriebernig, Senior Manager Digital Marketing bei Dynatrace, über die Herausforderungen und Strategien im Performance Marketing im SaaS Bereich, insbesondere im Kontext von LinkedIn Ads. Sie teilt ihre Erfahrungen beim Aufbau erfolgreicher Kampagnen, die Bedeutung von KPIs und die Integration von KI in Marketingprozesse. Zudem gibt sie wertvolle Einblicke in die internationale Ausrichtung von Kampagnen und die Notwendigkeit, sich an unterschiedliche Märkte anzupassen - und: warum sie die "Fail fast und dann draus lernen"-Mentalität verinnerlicht hat. Host Julia Pichler freut sich besonders über diesen Gast mit...
2025-08-2631 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of Sameness” probl...
2025-08-1229 min
The Voice of B2B MarketingDemand Generation vor Lead Generation im B2B | Praxis-Beispiel Zultner MetallIn dieser Episode von „The Voice of B2B Marketing“ diskutieren Host Julia Pichler und Julian Haas, Brand & Marketingmanager bei Zultner Metall, über die Einführung und Umsetzung von Demand Generation Ansätzen im traditionsreichen B2B-Unternehmen. Dabei geht es um die Bedeutung von Vertrauen, Sichtbarkeit vor dem ersten Kundenkontakt und die Transformation vom Produktlieferanten zum lösungsorientierten Partner. Julian teilt konkrete Einblicke in die Anwendung des „They Ask, You Answer“-Prinzips, die Rolle des Vertriebs, SEO, die Auswahl geeigneter Kanäle und Formate sowie den Wandel im Mindset des Marketings. >>> Und zum Schluss: Don't miss the 'B2B...
2025-07-2228 min
The Voice of B2B MarketingInsights zur B2B Lead Gen Studie 2025 | Trends, Tools, To-DosIn dieser Episode von The Voice of B2B Marketing werden die Ergebnisse der B2B Lead-Generierungsstudie 2025 der B2B Expert Group des Dialogmarketing-Verbandes Österreich vorgestellt. Zu Gast sind Markus Ott von den UNOS und Vivienne Nieuwenhuizen von RAAN GmbH. Die Studie untersucht die aktuellen Trends, Herausforderungen und Potenziale in der B2B Lead-Generierung, insbesondere im Hinblick auf den Einfluss von KI und Datenschutz. Die Ergebnisse zeigen, dass trotz eines Digitalhypes, traditionelle Methoden wie Außendienst und Messen nach wie vor effektiv sind. Zudem wird die Bedeutung von KPIs und die Rolle von Social Media so...
2025-07-0331 min
The Voice of B2B MarketingMarketing unter Risiko | Was B2B von der Kreditversicherung lernen kannIn dieser Episode von 'The Voice of B2B Marketing' diskutieren Host Julia Pichler und Carina Kiss, Marketing und Communications Manager bei Coface, über das Risiko und die 'umgekehrten' Emotionen im B2B Marketing am Beispiel Kreditversicherung. Die Rolle von Emotionen, Vertrauen und die Bedeutung der Customer Journey werden hervorgehoben. Zudem werden die Integration von digitalen Kanälen und die Zukunft der KI im Marketing thematisiert.>>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Frage an die Hörer:innen'!Unser Gast in Folge 29:Carina Kiss, Marketing & Communications Manager bei Cofa...
2025-05-2727 min
Conversa B2BEP. 50: Quem nunca? Todo líder de MKT B2B já caiu nesses erros!O Conversa B2B retorna para sua sexta temporada neste 50º episódio com a análise e a solução da lista de erros que todo líder de Marketing B2B cometeu alguma vez na vida. Afinal, todos nós podemos aprender com nossas pisadas na bola, não é mesmo?Neste episódio, nossos host Guilherme Sboarim e nosso comentarista Giuliano Duccini, sócio-fundador da Conversa.tech, receberam Fernando Vasconcellos, especialista em Marketing B2B e founder da VSCL Consultoria de Marketing, com longa trajetória no mercado, para revisitar as falhas mais comuns da li...
2025-04-021h 21
Women in B2B Marketing99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we do a follow-up episode with Shama? What should we cover? DM m...
2025-02-1947 min
Reach MarketingHow a B2B Lead Generation Agency Helps Businesses Thrive
In today’s highly competitive landscape, B2B marketing agencies play a pivotal role in helping businesses expand their reach, generate high-quality leads, and nurture client relationships. Far from merely running ads or writing blogs, these specialized partners blend data-driven strategies, sales development, and industry expertise to align marketing and sales efforts and drive sustainable growth. Through services such as demand generation, deliverability consulting, and account-based marketing, a B2B lead generation agency ensures that every campaign is optimized to attract, engage, and convert valuable prospects.
Table of Contents
Introduction
Understanding the Role of a B2B...
2025-02-1817 min
The B2B Marketing Gap Podcast42. How To Create a B2B Marketing Strategy in 2025Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult.
This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things.
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps
► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy
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2025-01-3013 minThe B2B Marketing Gap Podcast41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog]Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking?
Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't!
► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/
► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100
► 📘 FREE 6-STEP MARKETING STRATEGY GUI...
2025-01-2422 min
Conversa B2BEP. 49: As melhores lições de 2024 para o mkt e vendas B2BNeste episódio especial, reunimos os destaques da temporada 2024 do Conversa B2B. Confira os principais insights de marketing e vendas B2B que passaram pelo nosso programa neste ano repleto de convidados que são verdadeiras referências de mercado.
→ Qual é o erro mais comum no marketing B2B?
→ ABM 1:Few: como escolher as melhores contas?
→ ABM 1:Many ou Inbound Marketing: qual é a melhor estratégia?
→ Em quanto tempo ABM dá resultado?
→ Por que os funis de vendas estão vazios?
→ Qual é o papel do marketing no...
2025-01-151h 33
Conversa B2BEP. 48 | Corte#4 - As Novidades do LinkedIn para gerar vendas B2BO LinkedIn está cada vez mais avançado no apoio às vendas B2B. Neste corte do episódio 48 do Conversa B2B, Sandro Carsava, Head de Sales Solutions do LinkedIn Latam revela:
✔️ Como usar o Account IQ para entender prospects e empresas.
✔️ Funcionalidades de IA generativa que criam mensagens e insights.
✔️ O impacto dessas ferramentas para liberar tempo dos vendedores e aumentar receita.
Gostou do tema?
📺 Assista ao episódio 48 completo no YouTube
🎧 Ouça o episódio 48 completo no Spotify!
...
2025-01-0812 minThe B2B Marketing Gap Podcast40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem.
In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward.
Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https...
2024-12-2126 minConversa B2BEP. 48 | Corte#1 - Linkedin virou obrigatório para gerar vendas no B2B?No B2B, o LinkedIn é mais do que uma rede social – é uma ferramenta poderosa para criar conexões estratégicas e gerar resultados de negócio. Neste corte do episódio 48 do Conversa B2B, nossos especialistas e o convidado Sandro Carsava, Head de Sales Solutions do LinkedIn, discutem:
✔️ O impacto do Thought Leadership para criar confiança e gerar negócios.
✔️ Como o Social Selling evoluiu com o LinkedIn.
✔️ Por que tomadores de decisão buscam profissionais que compartilham ideias relevantes.
Gostou do tema?
📺 Assista ao epis...
2024-12-1806 min
ARRtist on AIR - Meaningful conversations with Software & AI leaders223: Brand in B2B SaaS - The Original Revenue DriverWith Angeley Mullins - Chief Revenue Officer at Resourcify
In this episode of the ARRtist on AIR Podcast, Angeey Mullins, former Chief Commercial Officer at Resourceify and branding expert, joins us to share her journey and expertise in shaping impactful brands in the SaaS industry. Drawing from over 20 years of experience with companies like Amazon, Intuit, and GoDaddy, Angeley explains why early-stage branding is a cornerstone of long-term success and how founders can create authentic, memorable B2B SaaS brands that resonate with their ICPs. Tune in and learn more about:
Introduction to Angeley Mullins and SaaS...
2024-12-1752 min
B2B Marketing PodcastEpisode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep DiveIn this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.
We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the indu...
2024-12-1127 min
The Voice of B2B MarketingSEO im B2B in der AI-Ära | Was ist, was bleibt & wo müssen wir unsere Strategien anpassen?In dieser Episode diskutieren Vildan Gülle, Head of SEO bei Otago Online Consulting und Host Julia Pichler von Canon Austria, über die Veränderungen & anzupassenden Strategien im Bereich SEO, insbesondere im B2B-Marketing. Sie beleuchten die Schwierigkeiten bei der Trennung von B2B und B2C, die Notwendigkeit einer präzisen Zielgruppenansprache und die Rolle von Künstlicher Intelligenz in der SEO-Landschaft. Zudem die mögliche Zukunft von Google in einer zunehmend AI-geprägten Welt thematisiert. Vildan Gülle gibt wertvolle Einblicke in Strategi...
2024-12-0428 minConversa B2BEP. 47 | Corte#3 - Os melhores dados de intenção para o marketing B2BDescubra como estes principais dados de intenção podem transformar suas estratégias de marketing e vendas B2B.
Neste corte do episódio 47 do Conversa B2B, exploramos:
• Tipos de dados de intenção: comportamento, interesse e intenção direta de compra.
• Exemplos práticos: como utilizar estes dados para identificar contas qualificadas com maior propensão de compra
• Uso estratégico: alinhando dados de intenção com abordagens como Account-Based Marketing (ABM) e Allbound.
📺 Assista ao episódio completo aqui
🎧...
2024-12-0312 minConversa B2BEP. 47 | Corte#2 - Dados de intenção e os resultados que transformam o Marketing B2BOs dados tradicionais já não são suficientes para acompanhar a complexidade da jornada do comprador B2B.
Neste corte do ep 47 do Conversa B2B, Guilherme Sboarim e Giuliano Duccini, sócios fundadores da Conversa.tech, conversaram com a Rakky Curvelo, Gerente de Marketing da Hubspot Brasil, sobre como os dados de intenção estão ajudando empresas a identificar prospects qualificados em momento de compra, otimizar programas de ABM e alinhar marketing e vendas de forma mais eficiente.
📺 Assista ao episódio completo aqui
🎧 Ouça no Spotif...
2024-11-2910 minThe B2B Marketing Gap Podcast37. Selecting Your B2B Marketing Strategies [BBA Series Part 3]Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan.
I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy.
► 📘 FREE 6-STEP...
2024-11-2025 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Trends Marketers Need to Know 2025The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Enco...
2024-11-1931 min
B2B Insiders#27 Atribuição: O que é e como fazer no B2B Alto TicketNesse episódio do B2B Insiders, vamos entender por que medir a atribuição é importante para o sucesso das campanhas B2B, descubrir os modelos de atribuição mais populares e suas aplicações. Além disso, discutimos como implementar essas estratégias no contexto B2B high ticket.Principais Tópicos:- Importância da medição de atribuição no marketing B2B- Modelos de atribuição populares e seus usos- Estratégias de medição de atribuição em cenários de Alto TicketQuer aprender s...
2024-11-0541 minThe B2B Marketing Gap Podcast36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your...
2024-10-3123 minB2B Marketing PodcastEpisode 167: The B2B Marketing Awards Shortlist revealed: Who made the cut?In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month.
Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason also shared some juicy stats and stories about the handful of awards The Croc were shortlisted for. If you want to see...
2024-09-2439 minWomen in B2B Marketing73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at StorylyIn this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of understanding customer needs and adaptability. Key takeaways include the significance of maintaining brand authenticity, leveraging content as a marketing asset, and building genuine relationships. Erin also highlights the evolving landscape of B2B marketing, where emotional connections and a customer-centric a...
2024-08-0748 min
Wyze Woorden | B2B MarketingContent creatie binnen de B2B met Bouke VlierhuisIn deze aflevering van Wyze Woorden deelt Bouke Vlierhuis, B2B content specialist zijn ervaringen als B2B content expert. Hij bespreekt effectieve contentstrategieën om zichtbaarheid te vergroten en leads om te zetten in klanten, en biedt praktische tips voor het creëren van waardevolle content die echt het verschil maakt in de B2B-m
Hoogtepunten van deze aflevering:
✅ Speciale gast Bouke Vlierhuis, B2B content specialist: Bouke deelt zijn reis van IT-consultant naar content expert.
✅ Effectieve contentstrategieën: Ontdek hoe je zichtbaarheid kunt vergroten en leads k...
2024-07-1924 min
The Voice of B2B MarketingLead-Gen-Studie 2024: Trends und Strategien für deinen B2B-ErfolgIn Folge 21 geht es um die Lead-Generierung im B2B-Umfeld. Lead-Generierung, Lead-Nurturing, Zusammenarbeit Sales & Marketing, Top Social Media Kanäle zur Lead-Gen und der Zusammenhang der Konjunkturentwicklung - mit den Kolleginnen der B2B Marketing Expert Group spreche ich über Ergebnisse der Lead Generierungsstudie 2024 und über Empfehlungen & Strategien für die Zukunft.Die Gäste in dieser Folge, die die Studie begleitet haben:Judith Sambs, Senior Consultant bei PremediaMarkus Ott, Bundesgeschäftsfüher bei den UNOSMitglieder des DMVÖ kö...
2024-07-1029 min
POD With A Twist PodcastSelf-Publishing Brilliance: KDP 4 B2B Method! No Keywords, No Ads!Self-Publishing Brilliance: KDP 4 B2B Method!
No Keywords, No Ads!
💰 Welcome to "Unlock B2B Brilliance: KDP 4 B2B –
No Keywords, No Ads!
Discover a groundbreaking approach to self-publishing with Amazon KDP by collaborating with businesses to create branded books.
Say goodbye to keywords and ads! In this podcast, we'll explore how you can generate revenue through setup fees and royalties while businesses drive the traffic.
Tune in to learn how to leverage your self-publishing skills for B2B success and unlock a new stream of income effortlessly!
________________________
Let's all grow 🌱 together!
Tammie Chrin Linktree:
https...
2024-07-1008 min
B2B Marketing PodcastEpisode 156: All the B2B learnings from the 2024 Cannes Festival of CreativityThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities.
So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consulting and fractional B2B CMO Kate Cox.
2024-06-2834 minWomen in B2B Marketing65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadiusIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and influence buyer decisions. Allyson also highlights the growing role of millennials and Gen Z in the B2B buying process and the significance of balancing positive and negative feedback. Allyson and Jane discuss:Leveraging customer reviews and original content in B2B...
2024-06-1245 min
B2B Marketing PodcastEpisode 152: Everything you wanted to know about B2B lead gen but were afraid to askLead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programs as part of a more structured programmatic approach.
B2B Marketing has produced the first authoritative overview of the vendors in this emerging but significant category in our Martech Vendor Spotlight Report, launched last month. To mark its launch, Joel Harrison, Editor-in-chief, B2B Marketing spoke to Jordan Adams of specialist...
2024-06-0743 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Strategy: What Matters Most in 2024? What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect...
2024-04-3034 min
Marketing business-to-business: o podcast#60 – Marketing B2B para seres humanos: como a tecnologia pode ajudar – com Ana BarrosQuando comecei a Hamlet, há alguns anos, a comunicação de marketing B2B era um tema de que não se falava em Portugal. Para nós isto tinha uma vantagem, mas também inspirava receio. A vantagem era termos uma mensagem que era novidade. O receio era que o silêncio à volta fosse sintoma de falta de mercado.Felizmente o receio já não se justifica. O mercado foi acordando para as especificidades do marketing B2B, em Portugal como em todo o lado, e hoje este é um tema de que já se fala bastante. E, aos pouco...
2024-04-0457 min
Conversa B2BEP. 41: Para onde vai o Marketing B2B em 2024?No primeiro episódio da 5ª Temporada, Guilherme Sboarim e Giuliano Duccini, hosts do 'Conversa B2B', recebem Gabriel Barboza e o David Costa Lima, criadores e sócios na plataforma B2B Insiders, para discutirem o próximo passo do mercado brasileiro de Marketing B2B.
Além de reflexões interessantes sobre as atuais armadilhas do mercado, eles traçaram as rotas possíveis para as evoluções que nortearão as estratégias e táticas para um Marketing eficiente em empresas de vendas complexas!
Instagram: https://www.instagram.com/conversa.tech/LinkedIn: https://www.li...
2024-03-061h 19
B2B & GoE29 | S3 - Les nouvelles réalités du marketing B2B (avec l'équipe d'AUX B2B )Bonjour à tous!Pour le premier épisode de 2024, on avait envie de faire un petit bond en arrière et de vous présenter quelque chose qu'on aurait dû partager depuis longtemps....c'est-à-dire, nous, l'agence de marketing & vente B2B, AUX B2B. Enchantés!C'était à peu près le temps de lever le voile sur l'agence qui propulse ce podcast depuis 3 ans. À travers les différents épisodes, on essaie de vous communiquer notre passion pour le marketing et la vente B2B, puisqu'on en mange à tous les jours et que nous en avons vraim...
2024-01-1941 minConversa B2BEP. 40: Ensinamentos de 2023 sobre MKT e vendas B2BGuilherme Sboarim, apresentador do 'Conversa B2B', relembra os melhores momentos e insights do Conversa B2B durante 2023, onde recebeu convidados para discutir temas, como ABM, geração de leads, conteúdo, relacionamento, automação, enriquecimento de dados, playbook de vendas e outras pautas quentes de Marketing e Vendas B2B, que servem de guia para 2024.
O Conversa B2B é produzido e oferecido pela Conversa.tech, a agência 100% B2B autoridade em vendas complexas.
Assine nossa newsletter. É gratuita!
Acesse também o nosso blog e fique por dentr...
2024-01-111h 09
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...
2023-12-2045 min
B2B Marketing PodcastEpisode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadershipAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.
In addition, she also talked about her journey with Send Technology while delving into how she was able to sco...
2023-12-0133 min
B2B Insiders#16 - Todos somos influenciadores: Marketing de influência no B2BO Brasil possui mais de 10,5 milhões de influenciadores. No entanto, recentemente, estamos vendo crescer o fenômeno de influenciadores corporativos, ou seja, funcionários que utilizam suas mídias sociais pessoais para destacar a marca de sua empresa. Isso quer dizer que esse número será ainda maior se grande parte dos profissionais trabalharem em empresas que estão ativamente criando conteúdo forem considerados influenciadores.E para falar sobre isso o B2B Insiders entrevista Rafaela Lotto, head da Youpix no Brasil, empresa de marketing de influência.Nesse papo, analisamos o papel d...
2023-11-1457 minThe B2B Marketing Gap Podcast24. Course Launch: B2B Breakthrough Academy is Open For Enrolment!🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy!
🌟 About this replay:
I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all.
If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you!
🎓 Introducing B2B Breakthrough Academy:
I made my breakthrough in B2B...
2023-11-1229 minConversa B2BEP. 37: Marketing Conversacional: o que é e quais as aplicações para empresas B2B?A área de marketing tem passado por grandes transformações e muitas delas são influenciadas pelas transformações tecnológicas e pelo perfil dos clientes.
Nesse contexto, uma das principais novidades é a expansão do Marketing Conversacional em empresas B2B. Por meio dessa prática, somada aos últimos avanços de Inteligência Artificial Generativa, as organizações podem estabelecer uma comunicação personalizada e humanizada com os clientes.
Diante da importância desse tema pode surgir a seguinte dúvida: afinal, o que é o marketing conversacional e quais as aplicações dessa prática para o mercado...
2023-10-181h 14
Marketing business-to-business: o podcast#69 – B2B marketplace: o impacto e os desafios de uma nova forma de fazer negócio – com Beto SirotskyComo tantos outros setores, o mercado dos serviços de marketing e comunicação está a transformar-se depressa. As mudanças tecnológicas não apenas criam novas especialidades e disciplinas, mas também estimulam o surgimento de novos modelos de organização do setor.
Um desses modelos, que também pode ser encontrado noutros setores, é o de um marketplace digital – como o criado, no Brasil, pelo Beto Sirotsky. O Beto é um empreendedor que, sendo bastante jovem, tem uma senhora bagagem no mundo da comunicação de marketing. E que, através da sua plataforma, a BPool, quer ser um dos lí...
2023-10-0937 minConversa B2BEP. 36: Os mitos do branding no B2BO branding é um tema que tem sido bastante debatido no mercado B2B e há muitos mitos relacionados ao tema. Alguns clássicos, outros novos.
O problema é: os mitos podem gerar crenças limitantes e fazer você perder grandes oportunidades de alcançar bons resultados.
Mas, afinal: quais são os mitos do branding no B2B e como superar essas crenças limitantes?
Para abordar o tema, convidamos a Guta Tolmasquim, Fundadora e CEO da Purple Metrics.
Na nossa conversa discutimos os seguintes mitos:
Branding B2B é diferente do Branding B2C...
2023-10-041h 10
B2B Digital Marketing Hub, hosted by Aia LaserB2B Fluctuations & Effects on Marketing Ep. 13On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: stock markets are acting all kinds of crazy, and don't even get us started on the whole cryptocurrency drama. Remember when gold was the go-to safe bet? Yeah, those days seem to be taking a...
2023-10-0110 min
POD With A Twist Podcast#69: Self-Publishers: Local Printers vs. Amazon Book Printing Service: Find What is Best for Your KDP 4 B2B Business Clients!Local Printers vs. Amazon Book Printing Service: Find What is Best for Your KDP 4 B2B Business Clients!
Summary
Amazon offers free updates to your books, a big win if you need to make quick changes.
Amazon's shipping is fast and hassle-free, perfect for businesses that don't want to handle mailing books themselves.
Unlike Amazon, local printers often require you to order a minimum number of copies, which can be expensive.
While Amazon only offers basic binding options, local printers may offer more customization, like spiral binding.
Show Notes//
Get o...
2023-09-2612 min
POD With A Twist Podcast#67: Self-Publishers: New KDP AI Policy and its Effects on the KDP 4 B2B Method!Self-Publishers Alert: New KDP AI Policy and Its Effects on the KDP 4 B2B Method! [9/6/2023]
Summary: New KDP & AI Guidelines as of 9/6/2023
KDP is closely monitoring AI's influence in the writing industry.
New/updating books on KDP will now have a question: "Did AI write this?" under the Paperback Content tab.
All books must adhere to the New KDP AI Content Policy
AI-generated content definition: Material (text, pictures, translations)
AI-assisted: When humans write but use AI for minor assistance like enhanced spell-check.
For the KDP 4 B2B method: Ask business owners if they used AI for...
2023-09-1206 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Live For B2B Explained Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of L...
2023-09-0432 min
B2B InspiredWhy the Fork Are We Doing a B2B Podcast with Louis BoltonLet us know your thoughts.In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marke...
2023-08-2917 min
POD With A Twist Podcast#66: Self-Publisher: 3 Ways to Get Paid using the KDP 4 B2B Method!Self-Publisher: 3 Ways to Get Paid using the KDP 4 B2B Method!
Show Summary:
Kindle Direct Publishing (KDP) for business-to-business (B2B) is a method that allows you to use your self-publishing skills to create a recurring income stream.
This involves branding booklets for businesses using their own content.
Three Ways to Get Paid:
Make a setup fee for each booklet designed using the business content they will provide you.
Make a royalty for each booklet sold.
Create other merch for the business.
Show Notes//
...
2023-08-2905 min
POD With A Twist Podcast#65: Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!
Podcast Summary: "Stress-Free Self-Publishing: The KDP 4 B2B method
Introduction: Ditching keyword stress and still profiting.
My Keyword Journey: Reliving the 2018 struggle and comparing it to today's tools.
KDP 4 B2B Method: A quick glimpse of its potential.
KDP 4 B2B Insights:
Craft books under your KDP.
Business owners handle marketing; you enjoy the sales.
Zero ads, zero keyword hassle.
What's Next: More to uncover in future episodes.
Give f...
2023-08-2208 min
B2B Digital Marketing Hub, hosted by Aia LaserMetrics That Matter In B2B Marketing Ep. 8Hey B2B marketers! Navigating the vast sea of metrics can often feel overwhelming, especially when trying to pinpoint which ones genuinely make a difference in the B2B landscape. In this episode, we're diving deep into the metrics that truly matter. We start by exploring the concept of Customer Lifetime Value (CLV) - understanding the total revenue you can expect from a single customer throughout your business relationship. This metric alone can revolutionize how you view your marketing strategies.But we don't stop there. We delve into leads, specifically those primed and ready for sales (SQL...
2023-08-2010 min
B2B Insiders#10 - Métricas de Marketing B2B: Adeus MQLs, Olá IntençãoNeste episódio do B2B Insiders, mergulhamos no universo das métricas antecedentes e resultantes, cruciais para a eficácia do marketing B2B.Utilizando a analogia de dirigir um carro, exploramos a diferença entre metas (destino) e métricas (indicadores de desempenho).Descobrimos por que métricas antecedentes, que preveem o desempenho futuro, são vitais e como diferem das métricas resultantes, que refletem resultados passados.O episódio também desvenda o debate sobre MQLs (Marketing Qualified Leads), destacando a necessidade de uma abordagem mais centrada no usuário...
2023-08-0846 min
B2B InspiredTrust – The Real Currency of B2B with Roland LeemansLet us know your thoughts.Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic l...
2023-07-3131 min
B2B Digital Marketing Hub, hosted by Aia LaserHarnessing the Power of TikTok for B2B Marketing Ep. 5Discover the untapped potential of TikTok for B2B marketing in this episode! We explore how this popular short-form video platform can help you reach a younger audience often overlooked in traditional B2B marketing. Uncover the benefits of TikTok for B2B marketers, from storytelling to driving engagement, and understand the key factors behind TikTok's algorithm. Learn from successful B2B brands that have harnessed TikTok's power, using creative strategies to boost recruitment, deepen customer relationships, engage the public, and explain services. Get ready to unlock the secrets to effective B2B marketing on TikTok and connect with...
2023-07-3008 min
B2B InspiredBuilding Your B2B Commercial Confidence with Henrik ArlundLet us know your thoughts.In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing’s involvement at the governance level. A compelling episode encouraging marketers to showcase their impact and secure a seat at the boardroom table.
2023-07-3029 min
B2B Digital Marketing Hub, hosted by Aia LaserWhy Should B2B Marketers Adopt B2C Strategies? Ep. 1In this episode of the B2B Digital Marketing Hub, https://www.b2bdigitalmarketinghub.com/, we delve into an unconventional yet effective approach to B2B marketing - adopting B2C strategies. We challenge the conventional wisdom among marketers and explore how treating B2B buyers more like people and less like faceless representatives of corporations might yield better results.We kick off the discussion by exploring the importance of customizing marketing messages for each customer. Drawing parallels from the B2C world, we discuss how personalization can lead to a more favorable response in the B2...
2023-07-1908 min
POD With A Twist Podcast#62: 6 Mind-Blowing Benefits of KDP 4 B2B for Expanding Your Self-Publishing Empire!6 Mind-Blowing Benefits of KDP 4 B2B for Expanding Your Self-Publishing Empire!
KDP 4 B2B stands for "Direct Publishing for Business to Business."
Add another income stream to your KDP Self Publishing business.
1. Make a royalty for each booklet sold.
2. Make a setup fee for each booklet designed.
3. No Keywords
4. No Ads
5. Business drives the traffic to the booklets.
6. Feature the business's content and marketing brands in the design of the booklets.
It's hard to believe, but I have been doing this since 2018 and loving it!
Get on my email list to stay in the loop.
https://tammiechrin.com
📚Tammie Chrin, you...
2023-07-1809 minConversa B2B#33: Especial Geração de Demanda B2B | Parte 2 – Como estruturarOlá, queridos e queridas ouvintes!
Voltamos com nosso segundo e último episódio do especial sobre Geração de Demanda B2B!
Nesta conversa, vamos dar o ‘caminho das pedras’ e fornecer dicas que vão ajudar você a estruturar ações de Geração de Demanda, no contexto atual do Marketing B2B.
Para esta segunda parte do nosso especial, convidamos Fernanda Diez, Diretora de Field Marketing na Cortex Intelligence.
Apresentação: Guilherme Sboarim
Com: Giuliano Duccini
Convidada: Fernanda Diez, Diretora de Field Marketing na Cortex Intelligence
...
2023-07-0455 minConversa B2B#32: Especial Geração de Demanda B2B | Parte 1: As mudanças que importamOlá, queridos e queridas ouvintes!
Nós, do Conversa B2B, temos acompanhado discussões polêmicas e acaloradas no que diz respeito ao grande desafio do marketing B2B: a geração de demanda. Tudo indica que estamos passando por um momento de transformação nessa atividade.
Mas, afinal, o que se passa com a geração de demanda no B2B? Quais são as mudanças de contexto, comportamento e boas práticas que os profissionais de marketing e vendas precisam assimilar?
Nesse especial de dois capítulos, vamos entender, juntos, esse n...
2023-06-151h 03
POD With A Twist Podcast#57: 2 Tips Tuesday: Question 1: What do I say when someone asks me what I do? Question 2: Do I need a website for my KDP 4 B2B businesses?2 Tips Tuesday
Question 1: What do I say when someone asks me what I do?
Question 2: Do I need a website for my KDP 4 B2B businesses?
Show Notes//
🔗https://tammiechrin.com/
📚Tammie Chrin, your trusted guide on the Kindle Direct Publishing (KDP) journey, is the creative genius behind the unique KDP 4 B2B Method. This trailblazing method teaches you how to team up with businesses, earn setup fees for each booklet you create, and enjoy a recurring income from each booklet sold by the business!
2023-05-3008 min
POD With A Twist Podcast#49: 3 Ways to Get Paid using the KDP 4 B2B Method- by branding booklets for businesses#49: 3 Ways to Get Paid using the KDP 4 B2B Method- by branding booklets for businesses
Today, we're discussing the three ways to get paid using the KDP 4 B2B method - Kindle Direct Publishing for Business to Business. With this method, you can take your self-publishing skills and turn them into a recurring income stream by brand booklets for businesses using their content.
Show Notes//
How to make $1,000 a month as a self-publisher by collaborating with businesses! (pdf link)
https://bit.ly/3D29piI
2023-03-2105 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Demand Generation on LinkedIn - Build Out Your Content SystemsAs marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.li...
2023-03-0132 min
POD With A Twist Podcast#46: 2 Tips Tuesday: Question 1: What do I say when someone asks me what I do? & Question 2: Do I need a website for my KDP 4 B2B businesses?2 Tips Tuesday
Question 1: What do I say when someone asks me what I do?
Question 2: Do I need a website for my KDP 4 B2B businesses?
Show Notes//
Stay in the Loop!
Join our email to always be in the know about KDP 4 B2B
The more you give, the more you receive.
Let's all grow together!
Tammie Chrin
Founder
KDP with a Twist
KDP 4 B2B
Co-Founder
Book Hackers Club
https://tammiechrin.com
ht...
2023-02-2808 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking B2B Podcast Success: Neal Veglio's No-Fail StrategiesHow many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics f...
2023-02-0742 minB2B Marketing PodcastEpisode 80: Becoming B2B Marketer of the Year, Matt AllenIn this episode of the B2B Marketing Podcast, head of content David Rowlands sits down with Matt Allen – winner of ‘B2B Marketer of the Year’ at the 2022 B2B Marketing Awards and Bidwell’s business development and marketing director.
The pair take a deep dive into what maketh the marketer of the year and unpack how Matt helped Bidwell’s reach new heights, be it reaffirming Bidwell’s as a nationally significant player or taking marketing from the ‘arts and and crafts’ department to the happiest team on the business.
Propolis members can access all the case studies of the award-win...
2023-02-0335 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Brands - Increase Your ROI on LinkedIn with This Powerful Set UpDo you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.li...
2023-02-0138 min
B2B Marketing PodcastEpisode 78: Breaking B2B – How Really B2B helped Arden crack the corporate marketIn this week’s episode, we’re going behind the scenes of Really B2B’s award-winning campaign that saw them bring home Silver for ‘Best corporate decision-maker targeted campaign’ at the B2B Marketing Awards.
Lucy Gillman, deputy editor at B2B Marketing, is joined by client services director Angie Coombe to unpack how they won big. They explore how Really B2B helped Arden move away from a sole-B2C focus and join the B2B darkside, why doing your homework pays off, and how to create an in-depth content strategy that’s both flexible and interactive.
To find out mor...
2023-01-2425 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAutomation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and sh...
2023-01-2436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...
2023-01-2134 min
Marketing business-to-business: o podcast#40 - Uma marca B2B não pode ser só poesia - com Giuliano DucciniHá algum tempo fui convidado para estar num episódio do Conversa B2B – o podcast da agência B2B brasileira Conversa Tech, que já seguia e que recomendo vivamente. E em 2021 tive o prazer de retribuir, recebendo para uma conversa o Giuliano Duccini, fundador da Conversa Tech.O percurso do Giuliano coloca-o numa posição muito favorável para entender um tema recorrente deste podcast: a velha desarticulação entre vendas, marketing e comunicação. Enquanto responsável por vendas em diferentes organizações, ele sentiu falta de instrumentos de marketing que fossem uma ajuda real para o seu...
2023-01-0557 minWomen in B2B Marketing04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1healthIn episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.Listen to Leela (a 3-time B2B CMO allstar!) discuss:How to establish leadership in a new B2B Marketing roleThe importance of having a communityChanges in the B2B buyers' journeyWhat channels are working todayThe difference between B2B Influencers, Brand Ambassadors, and Raving Fans - and why we need all 3Her love/hate relationship with email marketing2023 B2B Marketing predictionsJane's favorite quote of the episode:Don't ask for...
2023-01-0433 min
B2B NationWhy You Need Brand to Support Demand in B2B MarketingBranding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but branding remains synonymous with the B2C world.
But the lack of investment in branding is putting many B2B brands at a disadvantage. Demand generation is the dominant marketing philosophy in the B2B space, and your demand gen efforts are much more effective when your brand works to support demand.
Without brand recognition and trust, B2B...
2022-12-2031 min
POD With A Twist Podcast#37: Best of Podcast for 2022 Recap: 6 Key benefits of KDP 4 B2B that will blow your mind!Best of Podcast for 2022 Recap: 6 Key Benefits of KDP 4 B2B that will blow your mind!
Thank you all for listening to my podcast all year long. I really appreciate your loyalty.
Cheers to 2023!
-Tammie
6 Key benefits of KDP 4 B2B that will blow your mind!
Add another income stream to your KDP Self Publishing business.
1. Make a royalty for each booklet sold.
2. Make a setup fee for each booklet designed.
3. No Keywords
4. ...
2022-12-2008 minB2B NationWhy B2B Brands Need to Embrace Emotion and EducationOne of the challenges B2B marketers face today is the perception that their brand is boring. As a new generation of B2B buyers takes control of the market, many of the tried and true – but potentially stale – tactics that worked in the past might not produce the same results.
That’s why today you see more video content in B2B marketing, more brand building, and more top-of-the-funnel content that plays to emotions. This new generation of buyer expects the messages they see from B2B firms to be on par with B2C marketing.
I...
2022-12-0615 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployees as Thought Leaders. The Future of B2B Marketing. Guest: Bill ShermanHow can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT...
2022-11-1132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHarnessing LinkedIn Events: B2B Lead Generation Mastery with Mark FirthHave you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J...
2022-08-1128 minB2B NationHow to Win at B2B Social MediaB2B marketers that want to put their brand where the conversations are taking place need to understand how to use social media. That might sound obvious given the dominance of social media today across B2B and B2C audiences, but all social media platforms are not created alike.
LinkedIn is the first platform that comes to mind when most people think about B2B social media, but video content on TikTok has broad appeal. There might also be less noise for your B2B offer on Facebook. You can’t forget about Twitter either.
O...
2022-08-1023 min
Conversa B2BEP. 28: Desvendando a mídia programática no B2BA Mídia Programática está há mais de 10 anos presente no mercado brasileiro, com bastante presença no mercado B2C. Porém, apesar do grande potencial que ela apresenta para entrega de resultados, ainda é pouco explorada no B2B.
Neste episódio do Conversa B2B queremos aprofundar a discussão sobre esse tema e as oportunidades que a Mídia Programática apresenta para o nosso mercado.
Por isso, convidamos desta edição são Bruno Pompeu, CEO da AD3Plus, plataforma de inteligência de dados e mídia p...
2022-07-281h 03B2B NationWhich B2C Tactics Will Help Improve Your B2B Marketing?People don’t remove their B2C hats when they’re researching products in their business life. That’s why B2B marketers are often reminded that some of the tactics and platforms that have the “B2C” label deserve a look in B2B marketing. It’s all marketing to people, after all.
But B2B purchases are still made by a committee of people, each with their own preferences around content and their own needs to be met. And that’s why B2B marketers are asking questions.
Can one-to-one strategies work in B2B where no si...
2022-07-0717 min
POD With A Twist Podcast#5: Find out how Cindy Minear used the KDP 4 B2B model to create a branded booklet for a gym owner's challenge.Find out how Cindy Minear used the KDP 4 B2B model to create a branded booklet for a gym owner's challenge.
Tammie Chrin of KDP 4 B2B asked Cindy Minear questions about her experience using the KDP 4 B2B model and how Cindy, reached out to a gym owner and create a branded booklet for her upcoming gym challenge.
Find out in this video,
1. How did Cindy approach the business owner?
2. How was Cindy's overall experience creating the branded booklet?
3. Will Cindy be doing any other branded booklets for the gym...
2022-05-1731 min
POD With A Twist Podcast#4:Find out how a KDP 4 B2B student, Vicki Conley, tapped into an unexpected pipeline of people to create branded booklets & merchFind out how a KDP 4 B2B student, Vicki Conley, tapped into an unexpected pipeline of people to create branded booklets & merch,
also, hear what Vicki's new client had to say about branded booklets & Merch for her giraffe NFT.
What is an NFT? non-fungible token (NFT) link to Wikipedia NFT Definition
Find out how a KDP 4 B2B student took her passion for giraffe NFTs and found out that other people in the NFT community had no idea they could have branded booklets for each of their NFT artwork plus tee-shirts, pop sockets, pillows, tote...
2022-05-1017 min
POD With A Twist Podcast#1: Find out what all the Hype is about & what the Flip is KDP 4 B2B?Find out what all the Hype is about & what the Flip is KDP 4 B2B?
Calling all KDP self-publishers peeps.
Find out what all the Hype is about & what the Flip is KDP 4 B2B?
If you're a Kindle Direct Publishing (KDP) expert, or you want to be, this is a chance for you to level up your business in a really cool way.
You can add a recurring income stream plus make a setup fee for each book created and expand your KDP business.
But first, what exactly is KDP 4 B2...
2022-04-1910 minB2B Marketing PodcastEpisode 54: What B2B Marketing’s Trend Tracker means for you with Steve KemishEach year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead.
David Rowlands, head of content at B2B Marketing, sat down with Steve Kemish, Propolis Hive expert for Executions & Campaigns, to discuss what areas marketers are focusing on, the trends falling out of fashion and what this report means for you.
Find out more about Ignite USA here: https://www.b2bigniteusa.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_tren...
2022-04-0828 min
B2B IMPACTB2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madnessOur aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing.
Flippening brand marketing:
https://www.marketingweek.com/b2b-flippening-brand-marketing/
Account based...
2022-04-0728 min
B2B NationTips for Leadership and Coaching to Guide the Next Generation of B2B MarketersIn this week’s episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow his career.
We’ll also discuss some of the conversations young marketers will be jumping into as they start their careers, including humanizing B2B marketing, the challenges of leadership in an industry that changes so quickly, and more.
Episode Guide
1:35: What makes for effective leadership in an environment like a B2B agency?
3:48: Lead...
2021-12-2123 min
Conversa B2BEP. 15: Brasil e Portugal no marketing B2B: será que falamos a mesma língua?Estamos de volta com o Conversa B2B depois de uma breve, mas merecida pausa, com algumas mudanças de formato que vocês vão perceber neste episódio 15 - "Brasil e Portugal no marketing B2B: será que falamos a mesma língua?"
Nessa conexão além-mar, Renata D'Elia e Guilherme Sboarim conversam com Jayme Kopke, criativo com mais de 30 anos de experiência, que hoje encabeça a agência portuguesa Hamlet, especializada em marketing B2B, além de apresentar "Marketing-Business-To-Business: o podcast!", que a gente ouve e indica também.
2021-10-011h 00B2B NationIs it Time to Rethink Your B2B Marketing Strategy for 2021?In this episode of B2B Nation we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?”
Our search for a guest who could help us answer that question led us to none other than Gaetano DiNardi, head of growth and demand generation at business communications provider Nextiva. If you’re familiar with Gaetano’s social media posts, you know he’s not afraid to speak his mind and to share thoughts that run counter to the conven...
2021-06-2934 min
The Growth Hub PodcastAudrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing.
Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as:
- The difference between growth marketing and traditional marketing
- How growth marketing differs from growth hacking
- The sprint-based agile operating model Advance B2B uses to run their growth marketing activities
- A framework to prioritise growth ideas and experiments
- How to use content marketing as a growth driver
- How Audr...
2021-05-1526 minB2B NationWhy SaaS Marketing Leads the Convergence of B2B and B2CWhat can B2B vendors, especially software-as-a-service (SaaS) vendors, learn from the way people buy bed sheets online?
People in the market for bed sheets can go online and get thousands of search results for bed sheets from the major names in e-commerce. Large online retailers get strong search results in part because they replicate their product pages thousands of times, if not more, so they look familiar to search engines.
Conversely, there are thousands of SaaS vendors in the market, but they each create their own product pages and sell their applications differently. This...
2021-02-2323 minConversa B2BEP. 10: Equipes de marketing B2B: perfis e gestão para 2021Não é exagero dizer que 2020 foi um dos maiores desafios coletivos que nós, seres humanos, já passamos aqui na Terra. Em muitos aspectos, a pandemia do coronavírus realmente veio para mudar as coisas. No microcosmo do marketing B2B, gestores e equipes até puderam trabalhar de pijama, mas foram catapultados, sem aviso, para longe de suas zonas de conforto. (Se é que ainda havia alguma).
O home office compulsório não foi tão simples e fácil como tanta gente imaginava e a maioria das pessoas, hoje, se enquadra em algum time: o dos que amam e...
2021-01-2955 min
B2B Insights Podcast#21: We Are Merkle B2B - Matt Harrison, CEO of B2B InternationalIn the fifth and final episode of our new “We Are Merkle B2B” series, Nick is joined by our very own Matt Harrison, CEO of B2B International. Matt joined B2B International in 2001 with a background in International Management and very quickly started the transformation of B2B International into a global company by setting up offices in China, the US and Germany. Since then, the company has evolved massively and is now part of Merkle B2B with over 1,000 B2B experts across 47 different locations. Learn more about Matt’s story as he grew the company to bec...
2020-10-2933 min