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Barton Goldenberg

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Business Success in the Virtual WorldBusiness Success in the Virtual WorldUpdating the New Tech Shift in HealthcareTune in to listen as Tim and Barton share updates on the impact of new technologies on the healthcare industry. Spatial computing and AR, XR and VR are making strides throughout the medical research and healthcare delivery as hospitals embrace new surgical techniques and physicians employ new tech in educating patients and enhancing medical training.2025-05-0532 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldThe Future of AI & Smart Glasses - A Webinar RecapIn this podcast episode, Tim and Barton recap some highlights from their recent webinar, "The Future of AI & Smart Glasses: Transforming Business Operations & Customer Engagement." (A replay of this webinar is available at this link.) As AI evolves and emerging technologies continue to transform smartglasses, businesses are embracing these new opportunities to influence customer engagement and enhance business practices. 2025-04-1032 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldGucci - Luxury and Tech Combine to Redefine the Fashion IndustryGucci, a leader in fashion, is highlighted in this week's podcast. Gucci has taken a fearless approach to keeping its company's values of art and design while embracing the future of technology. Gucci's customers are treated to curated VR content on Vision Pros, which engages them in the depth of Gucci's thoughtful design process. Tim and Barton discuss the advances made by Gucci in the last three years as it engages with its customers, broadens its use of leading-edge technologies, and prepares the business and its customer base for the future of commerce. Check out the AI...2025-03-0728 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldProctor & Gamble- Sets the Benchmark for Utilizing VR, XR, AR and AIProctor & Gamble continues leveraging emerging technologies in its business processes. Tim and Barton discuss how this $84B global company weaves VR, AR, XR, and AI into its design, manufacturing, training, marketing, and customer satisfaction -yielding an impressive competitive edge. Check out the AI and Spatial Computing Resource Center for more information on how these technologies will benefit your business.2025-02-1930 minArtificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI ToolsArtificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI ToolsHarnessing AI for Immersive Learning with Barton GoldenbergWelcome to the Artificial Intelligence Podcast with Jonathan Green! In this engaging episode, we delve into the transformative power of AI in education with our esteemed guest, Barton Goldenberg, a pioneer in customer relationship management and AI applications for learning.Barton shares insights from his extensive experience and current projects, including innovative VR training solutions for a 200-year-old insurance company. He highlights how AI-driven immersive environments boost knowledge retention and recall, enhancing learning outcomes by making training more interactive and personalized.Notable Quotes:"VR training, particularly when it's AI-driven, significantly impacts both...2025-02-1044 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldVolvo Leverages VR, AR and XR - Transforming Transportation IndustryIn this episode, Barton explores how Volvo is transforming the transportation industry. Please tune in to hear Tim and Barton discuss how Volvo utilizes these newest technologies, along with AI, and alters the trucking industry's traditional design, testing, manufacturing, and customer satisfaction stages.2025-02-0429 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldKey Highlights from CES 2025After exhausting days of exploring what CES 2025 had to offer, Tim and Barton highlight some of the products, companies and trends that captured their attention.2025-01-2227 minBusiness Success in the Virtual WorldBusiness Success in the Virtual World2025 Predictions for AI and Spatial Computing in BusinessIn this first podcast of 2025, Tim and Barton predict what AI and spatial computing technologies will bring to businesses in this new year and beyond. What are the challenges going forward? For more insightful conversations on hardware advancements and technology utilization, be sure to catch their sessions at CES 2025 on Tuesday, January 7, 2025, at 9 a.m. and 10 a.m.2025-01-0332 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldAI & Spatial Computing Resource CenterIn this week's episode, Tim and Barton discuss the updated name change and focus of the Resource Center, now known as the AI and Spatial Computing Resource Center.  This is the definitive site for the latest information, news, updates, and case studies on how industries are adapting these new technologies to improve business processes, efficiencies, and productivity.  2024-12-1325 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldGuest: Dr. Harvey Castro- XR Technology Enhancing Patient CareDr. Castro returns to discuss the growing advantages of XR technologies in the medical field with Barton and Tim, specifically how the Apple Vision Pro serves patients in medical care education, multilanguage challenges, and better surgical outcomes.2024-11-1330 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldSiemens and BMW At the Forefront of Digital RevolutionIn this episode, Tim and Barton focus on Siemens and BMW's continuing evolution. Both companies are making huge strides in using AR and XR throughout their organizations, which is impacting design, manufacturing, and customer engagement.2024-11-0324 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldFashion Forward: XR Technologies in Design and RetailTim and Barton explore the fashion industry's adaptation of XR technologies, which impact the retail experience, sales personnel training, and even the design process. Barton examines the design houses of Louis Vuitton, Prada, Nike, H&M, and others as these cutting-edge technologies help evolve design, manufacturing, and retail. The fashion industry represents a $2.5 trillion global market, from luxury to mass market, impacting every consumer.2024-10-0528 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldIKEA's Visionary Dedication in Utilizing VR, AR, and XRIn this episode, Barton and Tim discuss the Swedish multinational company IKEA and its twelve-year journey of utilizing the evolving tech of AR, VR, and XR. IKEA's innovative implementation of AR, VR, and XR allows customers to visualize and engage with its products in revolutionary detail. IKEA's dedication to these technologies makes it a marketing leader in the Retail space.2024-09-1826 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldGuest: Doug Hohulin - AR, XR and AI -Revolutionizing Hospital and Nursing CareDoug Hohulin joins Tim and Barton as they discuss the advances being made in Digital Health and Telehealth with the evolving technologies of AR, XR, and Generative AI. Doug's expertise and knowledge of how these impact the future of healing and its implications for medical training is only one part of this fascinating episode. Mr. Hohulin is the co-author of the book Tech Powered Healing- The Future of Medicine2024-08-1232 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldGuest Interview with Dr. Harvey Castro - Transforming HealthcareTim and Barton are joined by Dr. Harvey Castro, an innovator at the leading edge of AI in healthcare. His years as an ER doctor informed his pioneering research and empowered his understanding of the innovations at the intersection of technology and patient care. Tune in to hear Dr. Castro speak on the revolutionary potential of AI, coupled with AR, VR, and XR, to transform healthcare for physicians and patients. Dr. Castro's website: harveycastromd.com.2024-07-2928 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldInterview with special guest, XR Association's CEO, Liz HymanSpecial guest Liz Hyman, President and CEO of the XR Association, joins Tim and Barton in today's episode. The XR Association promotes the dynamic growth of the XR industry, including VR, AR, MR, and future immersive technology. Tune in to hear the challenges and the growing synergy between the XR tech industry and US government leaders.2024-07-1134 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldAugmented World Expo- 2024 Review & CommentaryTim and Barton recount their recent exploration of the new products, services, and technologies unveiled at AWE 2024 in Long Beach, CA. Together, they highlight the key takeaways from discussions with leaders of companies supplying the technologies or utilizing them in new implementations of AR, VR, MR, and XR. Tune in to hear how these advancements will impact businesses as these immersive environments continue to evolve.2024-07-0335 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldHow Rolls-Royce Holdings plc is Harnessing the Power of Digital TwinsIn this episode, Tim and Barton explore Rolls-Royce Holdings plc, once known for luxury automobiles, which is now adopting XR and VR technologies to augment its design and manufacturing by utilizing digital twins.  2024-05-2824 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldA Review of Vision Pro In The Enterprise: Adopting Innovative TechLess than a year after its introduction, Apple's Vision Pro is making its impact on diverse enterprises as developers find innovative ways to utilize its features. Tim and Barton discuss the advances SAP, Microsoft and Zoom have made in allowing users to take advantage of spatial computing. Porsche has adopted Vision Pro features for both design and manufacturing, as well as implementing a consumer behind-the-driver view of their race cars. Love golf? Be on the "virtual" greens with professional golfers in PGA's adaptation of entertainment/sports using Vision Pro. VR and AR are making sifts in how business and...2024-04-2934 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldLufthansa - Utilizing VR and XR for Training Crews and a Better Customer ExperienceLufthansa continues to innovate around these new technologies, as Tim and Barton discuss. Not only does VR and XR impact the aerospace leader in training their crews but it also adds new dimensions for their customers as well in choosing destinations, flights, planes, seat selections and more.2024-04-0827 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldMercedes Benz - Leaders in Field Service Utilizing ARThe Field Service market is a $5 billion market, ripe with AR and VR possible solutions. Mercedes has fully embraced these technologies as they apply these emerging technologies to enhance: 1: Equipment Maintenance 2: Remote Assist 3: Field Inspection Collaboration and Audit Barton an Tim dive into this Field Service arena with a vision of what the fire may look like utilizing AR and VR.2024-03-0430 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldNvidia and its Rich Omniverse Platform Driving InnovationNvidia has been a technological leader in innovation. Barton and Tim do a deep dive into Nvidia's Omniverse Cloud platform that allows future thinking companies to develop visionary applications. Eight examples of real world applications are discussed and the leading companies who are embracing these newer and more powerful technologies, made possible by Nvidia's chips.2024-02-2135 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldCES 2024 Recap & Siemens' Industrial MetaverseTim and Barton discuss their CES panels and their favorite newsworthy products and moments. Also a dive into the Siemens' CEO's keynote and the importance of Siemens' focus on industrial metaverse to digitally simulate complex systems and deliver industry-specific solutions.2024-02-0534 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldMedical & Surgical Advancements Made Possible by VR and ARTim and Barton discuss the how the evolving VR and AR enhancements are helping individuals in the medical community. Doctors, surgeons and patients are all benefiting from the expanded capabilities of these virtual and augmented technologies. From diagnostics and  refined surgical techniques to better outcomes and shorter recoveries - it's a win-win for doctors and patients alike.2024-01-1032 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldGucci- Defining The Future of The Fashion IndustryIn this case study of luxury fashion house Gucci, Barton discusses how the metaverse tech tools have influenced this company. As Gucci has embraced the VR and XR tools and implemented varying strategies, not only are they making money in the metaverse, they are influencing an entire fashion industry. From digital design products, reducing physical inventory, NFTs and more, Gucci is finding traction with Gen Z and Millennials and advancing its customer base.2023-12-1431 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldNike Raises the Bar on VR/XR ImplementationNike takes a leadership position as they take a visionary approach to utilizing VR/XR technologies for customer interaction and NFTs. No longer just sports apparel but blurring the lines with new approaches to engage customers across the multiple markets.2023-11-2333 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldVerizon Making Strides Leveraging VR TechnologiesBarton Goldenberg and Tim Bajarin discuss the challenges facing Verizon and its strategies utilizing VR technologies.  Barton highlights Verizon and dives into two sides of Verizon's challenges: How Verizon utilizes the VR technologies in-house and How Verizon is poised to be a content creator for the metaverse.2023-11-0339 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldPfizer Innovates Using XR, AR, VR for Training and Future FactoriesBarton Goldenberg highlights the 174 year-old pharmaceutical company, Pfizer, and the ways it utilizes  XR, AR, and VR technologies to give it competitive advantages in future planning and in training its employees.2023-10-1224 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldMarriott Intl: Connecting With The Next Generation of TravelersMarriott International is one of the first Hospitality brands to embrace and utilize digital tools. Its utilization of VR/AR/XR tools and apps are helping to redefine what travelers expect from a Marriott property and  are  molding new travel virtual experiences and igniting curiosity in a new generation of travelers.2023-09-1926 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldFarmers Insurance Embraces XR Technology in TrainingBarton delves into how Farmer's Insurance Group has embraced these new technologies early on to greatly improve training for its claims adjusters.2023-08-3126 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldMayoClinic-Revolutionizing Healthcare with XR, AR, VRTim and Barton discuss how the medical field is being changed by XR technologies with a focus on The Mayo Clinic and its decades long  experience of these technologies impacting patient care and medical training.2023-08-0732 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldApple Vision Pro's Potential for Business and EnterpriseThis week the podcast highlights Apple Vision Pro. Tim Bajarin was among the very first to demo this transformational product and he and Barton discuss how this product and a new generation of business apps across industries will impact the business and enterprise.2023-07-1036 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldBMW's Robust Use Of AR and VR ToolsIn this week's podcast, Barton takes a look at the auto industry's implementation of AR and VR tools, with specific focus on BMW and its robust application of these tools from design, manufacturing and customer sales.2023-07-0327 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldNorthrop Grumman Case Study & 1st Impressions-Apple Vision ProWith Apple Vision Pro's recent announcements, Tim and Barton talk of their initial impressions of this device - with a more detailed overview in a forthcoming podcast. Barton details how Northrop Grumman utilizes VR/AR to enhance their design processes.2023-06-1227 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldJP Morgan Financial Services Case StudyIn this episode,Tim and Barton examine how financial services giant, JP Morgan , has taken a leadership position by creating virtual rooms in the Metaverse to meet the needs of their customers.  This has given them a first mover advantage that will help them instruct, inform and trade in a virtual world that is interactive and makes it possible to give their customers more personalized services.   Our hosts also discuss the importance of business leaders needing to identify the right personnel to spearhead the use of these new virtual and augmented technologies to utilize them for robust growth.    2023-05-1529 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldWalmart's VR-based Associate TrainingIn this episode, Barton highlights how mega corporation, Walmart, utilizes metaverse VR technologies to become a digital leader in training their associates with real world retail scenarios.2023-04-2424 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldSiemens Future Transforms via VR Digital TwinsTim Bajarin gives an update on Disney's recent metaverse pivot and Barton Goldenberg highlights Siemens case study on how Siemens creates digital twins to develop its  portfolio  for future transformative strategies.2023-04-0327 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldEpisode 3-Business Success in a Virtual World - Siemens case studyTim Bajarin gives an update on Disney's metaverse pivot and Barton Goldenberg highlights Siemens case study on how Siemens creates digital twins to develop its  portfolio  for future transformative strategies.2023-04-0327 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldProctor& Gamble Enhances Consumer EngagementIn this episode, Tim and Barton address the PC being utilized for virtual reality apps and Barton delves into a case study of Proctor & Gamble's successful implementation of  virtual gamification for consumer engagement of their product lines.2023-03-1332 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldEpisode 2- Business Success in a Virtual World - featuring P&G Case StudyIn this episode, Tim and Barton address the PC  being utilized for virtual apps and Barton delves into a case study of Proctor & Gamble's implementation of  virtual gamification for consumer engagement of their product lines.2023-03-1331 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldBusiness Success in a Virtual WorldWelcome to the premiere episode of Business Success in a Virtual World!  In these podcasts Barton Goldenberg and Tim Bajarin will serve as guides and counsels in navigating the tools and strategies of virtual and augmented reality environments to best serve the needs of the customer and your business.2023-02-2023 minBusiness Success in the Virtual WorldBusiness Success in the Virtual WorldAchieving Business Success in a Virtual World - Premiere podcastWelcome to the premiere episode of Business Success in a Virtual World!  In these podcasts Barton Goldenberg and Tim Bajarin will serve as guides and counsels in navigating the tools and strategies of virtual and augmented reality environments to best serve the needs of the customer and your business.2023-02-2023 minNo-Code Playbook by CreatioNo-Code Playbook by CreatioDigital Transformation: removing the roadblocks in the path to building a low-code companyWe invited Barton Goldenberg, Founder and President, ISM Inc to provide insights on how to create a low-code company. Ready to learn how to avoid pitfalls on your route to an agile, adaptable and resilient enterprise? Tune in now! 2021-05-2627 minNo-Code Playbook by CreatioNo-Code Playbook by CreatioDigital Transformation 2021: Future-Ready Best Practices & TrendsBarton Goldenberg, CRM pioneer, the founder and president of ISM Inc. and the author of ‘The Definitive Guide to Social CRM’ shares practical insights on how companies are leveraging disruptive Digital Transformation technologies. You will learn Top 5 technology trends and examples of how organizations are applying them to achieve digital transformation success.  2021-02-1047 min