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A Case Study In Corporate FearNEW COKE – When The Fizz Goes FlatSend us a textAfter 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took the unthinkable step – they altered their sacred recipe.In this episode of "A Case Study in Corporate Fear," host Taras Wayner examines how fear transformed the world's most successful beverage company into the architect of its near destruction. From Coca-Cola's rise as an American icon to Pepsi's psychological warfare through the "Pepsi Challenge," we uncover how brilliant le...2025-08-0734 min
The Road to NowCountry Capitalism w/ Bartow ElmoreRTN is coming to Washington DC on May 29! Join us for a night of stories of murder and mayhem with guests Major Garrett, Margaret Talev, and Doug Heye at the Hamilton Live! You can get tickets and details at RTNpod.me/liveindc – hope to see you there! The “Amazon economy” seems like something new, but it rests on the physical and intellectual infrastructure built by those who came long before the age of the internet and leaves many of the same marks on the environment. Prominent in this story are five companies- Coca-Cola, Delta Airlines, Walmart...2025-03-3155 min
WeTalkAbout#10 Kulturalnik |WeTalkAboutPojawił się nowy Kulturalnik a w nim o:Książki:- ''Bujne życie pewnego domu. O przyrodzie mówiącej wieloma językami" - Nina Burton"Instrukcja obsługi lasu" - Peter Wohlleben "Człowiek, który bał się żyć ""Dlaczego kochamy" - Anna Machin "Obywatel Coke. Kapitalizm według Coca Coli" - Bartow J. Elmore.Filmy: ''Bridget Jones: Szalejąc za facetem''"Dalej jazda"Serial - Netflix:"Kibic""Wzgórze psów"Miłego odsłuchiwania!Znajdź nas:Instagram: https://www.instagram.com/wetalkabout...YouTube...2025-03-0454 min
Historias UnknownA Brief History of Monsanto and the Horrible Things They've DoneMonsanto started as a chemical company founded 1901. Later, the company became a major producer of genetically engineered crops. In this episode, Cristina shares a brief history of Monsanto, to get all of us up to speed on the topic she wants to cover: Leydy Pech, the Maya woman who defeated Monsanto. Before getting to that, it would be good to know what Monsanto actually is.Books mentioned: Seed Money: Monsanto’s Past and Our Food Future by Bartow J. Elmore.The World According to Monsanto by Marie-Monique RobinThe Monsanto Papers: Deadly Secrets, Corporate Corruption, and One Man’...2024-12-0542 min
Yeet the RichCoca-Cola Part Five- The Sparkle of Death!This is the exciting final chapter in our Coca-Cola Story! We are getting into the Good stuff in this episode. Coke's fight with Pepsi is ongoing. Trying to combat the Pepsi Challenge, Coke decides to roll out a brand new soda to replace their flagship drink called New Coke. It was an absolute disaster and they were forced to quickly backtrack.Then we get into some very yeetable offenses. From violence against union organizers in Guatemala and Columbia, to depleting the water table in arid parts of India. Coke finally takes heat for its contribution to t...2024-11-121h 09Yeet the RichCoca-Cola Part Four- Not a (soda) JerkWe are moving through the decades of the Coca-Cola company this episode. Starting at the beginning of the thirties and ending near the end of the 70's. Pepsi has finally entered the scene. We talk about a one sided rivalry that eventually turns into an actual competition. Pepsi is giving scrappy younger brother energy and Coke is ignoring them AS HARD AS THEY CAN.We talk about secret government coca farms, Coke Going to War, Nazi Fanta, and the time that Robert Woodruff got his good Friend Dwight D. Eisenhower to run for president!Enjoy!Sou...2024-11-051h 18Yeet the RichCoca Cola Part Three - Hard Hitting JournalismCoke has moved into its Litigious Era with a passion. We talk about the knockoff soda carnage that Cokes Lawyers left in their path. Coca-Cola also develops a new and improved bottle to set them apart from the pack. Also the bottle is strangely sexy?Asa Candler takes some heat from a new government bureau focused on consumer protections and eventually steps down to run for Mayor of Atlanta.His son, Howard Candler, Takes over briefly just to pass off the reins to a man Named Robert Woodruff.Woodruff is the next big le...2024-10-291h 01Yeet the RichCoca-Cola Part Two- Quite the Pep in Both of His StepsWe are back for another installment of the Coca-Cola Series! This week we are talking about Asa Candler, the man who took coke from a relative unknown to a nation spanning phenomenon. We get into the elaborate measures Candler took to keep the recipe a secret, a bottling contact fiasco that he would regret for years, and the age-old question of whether it's a good idea to put cocaine in soda.Enjoy!Sources for this week:“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the...2024-10-221h 08Yeet the RichCoca-Cola Part One- Soft Brains & Strategic UntruthsThis is the beginning of our epic series on the Coca-Cola Company! We will go back into the wild world of Patient Medicine with the secret formula's original creator John Pemberton. We get into John's rocky rise to prominence and the circumstances behind the initial creation of the world's most recognisable soda. And then the shady business deals that shifted power from the Pembertons to a man named Asa Candler, the business man that turned a coca leaf infused nerve tonic into a household name. Sources for this week:“For God, Country, and Coca...2024-10-151h 17
The Mike Fallat Podcast#033 - Bartow Elmore (Seed Money)Mike interviews Bartow Elmore.In this episode, we're delving into the thought-provoking book, "Seed Money: Monsanto's Past and Our Food Future." Authored by Bartow J. Elmore, this book takes us on a compelling journey through the history of Monsanto, a global agribusiness giant, and explores its profound impact on the past, present, and future of our food system.Our podcast kicks off with an exploration of the author's motivations in unraveling the complex story of Monsanto. Bartow sheds light on the historical context of the company's evolution, from its early days as a chemical company t...2023-11-2148 min
The Road to NowMonsanto’s Past, Our Future w/ Bart ElmoreMonsanto’s Past, Our Future w/ Bart Elmore The Monsanto Company officially ceased to exist when it was acquired by Bayer in 2018, but its legacy lives on in courtrooms, factory towns and farms across the globe. Today the company’s name is most associated with the herbicide Roundup and genetically modified seeds, but Monsanto also served as a leading producer of Agent Orange during the Vietnam War, an essential supplier of caffeine and saccharin to Coca-Cola in Coke’s early years, and the sole US producer of Polychlorinated Biphenyls (PCBs). In short, Monsanto’s history is one th...2023-11-061h 06
Entrepreneur, Among Other Things#20 - Bartow J. Elmore - Environmental Historian, Author, and Professor at The Ohio State UniversityBartow Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future", and "Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet."Find his works here: https://www.bartelmore.com/-Country Capitalism: https://uncpress.org/book/97814696733...-Packaging Ecosystem Project: https://www.msufoundation.org/shapeIn this episode, Bart and Alex talk extensivelyabout the unique history of Coca Cola, how we really go green in practice...2023-09-131h 42
The CosmopolitanThe American South and Country Capitalism Podcast: Professor Buzzkill History Podcast (LS 48 · TOP 1% what is this?)Episode: The American South and Country CapitalismPub date: 2023-06-06Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationWhy do so many big and iconic American corporations come from the US South, a region traditionally considered a backwater? Dr. Bartow Elmore explains how Coca-Cola, WalMart, and FedEx used “country capitalism” to change the United States and the planet. Fascinating listening, and very illuminating analysis! You won’t shop the same way again! Episode 514.The podcast and artwo...2023-06-131h 03
Professor Buzzkill History PodcastThe American South and Country CapitalismWhy do so many big and iconic American corporations come from the US South, a region traditionally considered a backwater? Dr. Bartow Elmore explains how Coca-Cola, WalMart, and FedEx used “country capitalism” to change the United States and the planet. Fascinating listening, and very illuminating analysis! You won’t shop the same way again! Episode 514.2023-06-061h 03
The Road to NowCountry Capitalism w/ Bart ElmoreThe “Amazon economy” seems like something new, but it rests on the physical and intellectual infrastructure built by those who came long before the age of the internet and leaves many of the same marks on the environment. Prominent in this story are five companies- Coca-Cola, Delta Airlines, Walmart, Bank of America, and FexEx- all of which have global reach and southern roots. In this episode, Bart Elmore joins us to talk about his new book Country Capitalism: How Corporations from the American South Remade our Economy and the Planet (UNC Press, 2023), and how understanding the history of American busin...2023-05-1550 min
The Clean BeeThe truth about glyphosate, Monsanto and our food future with Bart ElmoreToday's episode is FIRE and I can't wait for you to tune in. This conversation is with researcher, historian and author of Seed Money: Monsanto's Past and Our Food Future, Bart Elmore. If you've been here a while, you'll know just how passionate I am about educating and informing you about the ill-effects and impact that things like herbicides and pesticides (like glyphosate) have on our health and the environment at large. This is a must-listen episode. IN THIS CONVERSATION WE DISCUSS: + The human history of how Monsanto started (and how we ended up where we are...2022-05-071h 12
Croptastic the InnerPlant PodcastEpisode 22: Bartow ElmoreThis is a special super-sized episode featuring Bart Elmore, Associate Professor of Environmental and Business History at The Ohio State University and author of a fascinating new book called, “Seed Money: Monsanto’s Past and Our Food Future.” Bart joins the show to talk about his book and to give us a peek into the impact of Monsanto’s agricultural legacy. 2022-03-3049 min
Greenhouse Environmental Humanities Book TalksBart Elmore – Seed MoneyBart Elmore, Associate Professor at Ohio State University (USA), discussed his book Seed Money: Monsanto’s Past and Our Food Future (W. W. Norton, 2021) in the Greenhouse environmental humanities book talk series on Monday, 28 March 2022.
Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. E...2022-03-2858 minGreenhouse Environmental Humanities Book TalksBart Elmore – Seed MoneyBart Elmore, Associate Professor at Ohio State University (USA), discussed his book Seed Money: Monsanto’s Past and Our Food Future (W. W. Norton, 2021) in the Greenhouse environmental humanities book talk series on Monday, 28 March 2022.
Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. E...2022-03-2858 min
Town Hall Seattle Science Series159. Bartow J. Elmore—Seed Money: Monsanto’s Past and Our Food FutureWhether we can see it or not, the impacts of Monsanto— the agrochemical giant best known for creating the herbicide Roundup and the genetically engineered seeds that resist it— are everywhere. Monsanto has shaped and reshaped the farms that provide food to people worldwide; and while we might not be able to see the breadth of the company’s impacts, we’re most certainly eating them. In Seed Money, Bartow J. Elmore investigated how the future of food remains tethered to Monsanto, despite a toxic and troubling past that extends far beyond Roundup. Through extensive fieldwork, previously-unseen records...2022-01-051h 05
SikhArchiveThe History of Monsanto and The Green Revolution with Professor Bartow ElmoreHi, I’m Sukhraj Singh from SikhArchive and welcome to the 38th episode of our Podcast series of conversations with historians, authors, academics, researchers, and activists on topics related to their areas of expertise on Sikh or Panjabi history.
In this episode we are joined by Bartow Elmore, who is an award-winning professor and writer who investigates the impact of big business on our environment. He teaches as an associate professor of environmental history and is a core faculty member of the Sustainability Institute at the Ohio State University.
We discuss his latest book, Seed Money: Monsanto’s Past and Our...2021-12-241h 04
The Sport of Life: Chats w/ Comedians, Filmmakers, Sports Figures, Musicians, & Intellectuals#197 - Bartow J. Elmore on SEED MONEYAward-winning professor and writer Bart Elmore chats with Trey Elling about SEED MONEY: MONSANTO'S PAST AND OUR FOOD FUTURE. Questions include:
What does Coca Cola have to do with Monsanto's earliest days?
When did Monsanto get into agricultural chemicals and pesticides?
Was Monsanto actively covering up the potential harms of the chemicals the produced 50+ years ago?
What is the Technology Use Agreement (TUA) Monsanto requires farmers to sign who use their genetically engineered seeds?
How big a problem was the radioactive phosphate slag that the EPA discovered at Monsanto's Soda Springs, ID facility in the 1970s?
How did...2021-12-0758 min
Joe Rogan Experience Review podcast246 Joe Rogan Experience Review of Micheal Malice Et al.Sponsored by: DS Laboratories Code: JOE15 This week we discuss Joe's podcast guests as always. Guest list: Micheal Malice, Bartow Elmore and Amishi Jha 5% of ALL SPONSORSHIP proceeds goes to Justin Wren and his Fight for the Forgotten charity!! This commitment is for now and forever. They will ALWAYS get money as long as we run ads so we appreciate your support too as you listeners are the reason we can do this. Thanks! Stay safe.. Enjoy folks! Follow m...2021-10-2756 min
The Joe Rogan Experience ExperienceEpisode 157 - Week of October 18th - 24thCan you believe we are on the eve of our 3 year anniversary??? It really seems like we started this yesterday. Of course, COVID has seemed to last for a decade and that may have something to do with it. But here we are!
Don't forget, on November 1st our website goes live if you want to buy some swag! We have some Champion tees and hoodies as well as mugs and journals. Nothing says "I care very little about you" like a JREE hoodie.
Enjoy!
Micheal Malice - 0:22:29
Bartow Elmore - 1:14:262021-10-262h 35
Test Match SpecialEpisode 157 - Week of October 18th - 24thCan you believe we are on the eve of our 3 year anniversary??? It really seems like we started this yesterday. Of course, COVID has seemed to last for a decade and that may have something to do with it. But here we are!
Don't forget, on November 1st our website goes live if you want to buy some swag! We have some Champion tees and hoodies as well as mugs and journals. Nothing says "I care very little about you" like a JREE hoodie.
Enjoy!
Micheal Malice - 0:22:29
Bartow Elmore - 1:14:262021-10-262h 35
The Joe Rogan Experience#1722 - Bartow ElmoreBart Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future." Learn more about your ad choices. Visit podcastchoices.com/adchoices2021-10-202h 52
The Joe Rogan Experience#1722 - Bartow ElmoreBart Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future." Learn more about your ad choices. Visit podcastchoices.com/adchoices2021-10-202h 58
The Joe Rogan Experience#1722 - Bartow ElmoreBart Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future." Learn more about your ad choices. Visit podcastchoices.com/adchoices2021-10-202h 52
Get Lost In The Most Award-Winning Full Audiobook Today!Seed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/527266to listen full audiobooks.
Title: Seed Money: Monsanto's Past and Our Food Future
Author: Bartow J. Elmore
Narrator: Sean Patrick Hopkins
Format: Unabridged Audiobook
Length: 10 hours 16 minutes
Release date: October 12, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Economics
Publisher's Summary:
An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the f...2021-10-1210h 16Fuel Your Mind With A Full Audiobook That Is Simply Spellbinding.Seed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/527266to listen full audiobooks.
Title: Seed Money: Monsanto's Past and Our Food Future
Author: Bartow J. Elmore
Narrator: Sean Patrick Hopkins
Format: Unabridged Audiobook
Length: 10 hours 16 minutes
Release date: October 12, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: World
Publisher's Summary:
An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the f...2021-10-1210h 16
Download Best Full Audiobooks in History, WorldSeed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visit https://thebookvoice.com/podcasts/1/audiobook/527266 to listen full audiobooks. Title: Seed Money: Monsanto's Past and Our Food Future Author: Bartow J. Elmore Narrator: Sean Patrick Hopkins Format: Unabridged Audiobook Length: 10 hours 16 minutes Release date: October 12, 2021 Ratings: Ratings of Book: 4 of Total 1 Genres: World Publisher's Summary: An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still resha...2021-10-1210 minDownload Best Full Audiobooks in History, WorldSeed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/527266to listen full audiobooks.
Title: Seed Money: Monsanto's Past and Our Food Future
Author: Bartow J. Elmore
Narrator: Sean Patrick Hopkins
Format: Unabridged Audiobook
Length: 10 hours 16 minutes
Release date: October 12, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: World
Publisher's Summary:
An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the f...2021-10-1210h 16
Access Unmissable Full Audiobooks in Business & Economics, Business & Career DevelopmentSeed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visit https://thebookvoice.com/podcasts/1/audiobook/527266 to listen full audiobooks. Title: Seed Money: Monsanto's Past and Our Food Future Author: Bartow J. Elmore Narrator: Sean Patrick Hopkins Format: Unabridged Audiobook Length: 10 hours 16 minutes Release date: October 12, 2021 Ratings: Ratings of Book: 4 of Total 1 Genres: Business & Career Development Publisher's Summary: An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are s...2021-10-1210 minAccess Unmissable Full Audiobooks in Business & Economics, Business & Career DevelopmentSeed Money: Monsanto's Past and Our Food Future by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/527266to listen full audiobooks.
Title: Seed Money: Monsanto's Past and Our Food Future
Author: Bartow J. Elmore
Narrator: Sean Patrick Hopkins
Format: Unabridged Audiobook
Length: 10 hours 16 minutes
Release date: October 12, 2021
Ratings: Ratings of Book: 4 of Total 1
Genres: Business & Career Development
Publisher's Summary:
An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still...2021-10-1210h 16
The Road to NowMonsanto’s Past, Our Future w/ Bart ElmoreThe Monsanto Company officially ceased to exist when it was acquired by Bayer in 2018, but its legacy lives on in courtrooms, factory towns and farms across the globe. Today the company’s name is most associated with the herbicide Roundup and genetically modified seeds, but Monsanto also served as a leading producer of Agent Orange during the Vietnam War, an essential supplier of caffeine and saccharin to Coca-Cola in Coke’s early years, and the sole US producer of Polychlorinated Biphenyls (PCBs). In short, Monsanto’s history is one that will continue to shape the world well into the future...2021-09-271h 07
The Road to NowCitizen Coke: The History of Coca-Cola w/ Bartow ElmoreCoca-Cola is one of the most well-known products on planet earth, but did you ever wonder how a brown fizzy drink fueled the rise of a corporate juggernaut? The answer, says Ohio State historian Bartow Elmore, has everything to do with its business structure. In this episode, Bart offers his take on how Coke went from Atlanta soda parlors in the late 19th century to markets across the globe in less than a century, all along reaping tremendous benefits from public infrastructure while passing the bulk of its environmental costs on to others. Bart also talks about the difficulties o...2019-08-261h 05
Book Club (from The Incomparable Mothership)I Read It All (The Incomparable Mothership 267)
Our Book Club reconvenes to cover two books that are both sort of about the end of the world: Paolo Bacigalupi’s “The Water Knife” and Neal Stephenson’s “Seveneves.” Regional apocalypses versus worldwide apocalypses! Plus, what else are we reading?
Host Jason Snell with Scott McNulty, Serenity Caldwell, Lisa Schmeiser and David J. Loehr
Referenced Works
Show Notes & Links
(As always, if you don’t want to be spoiled about the books, don’t listen!)
"City of Quartz" by Mike Davis
Julian May Galactic Milieu Series
...2015-10-111h 20
Immerse Yourself In The Most Powerful Full Audiobook Today!Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/223264to listen full audiobooks.
Title: Citizen Coke: The Making of Coca-Cola Capitalism
Author: Bartow J. Elmore
Narrator: William Hughes
Format: Unabridged Audiobook
Length: 11 hours 25 minutes
Release date: November 3, 2014
Genres: World
Publisher's Summary:
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a...2014-11-0311h 25Unlock: This Unforgettable Full Audiobook For Busy Professionals.Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/223264to listen full audiobooks.
Title: Citizen Coke: The Making of Coca-Cola Capitalism
Author: Bartow J. Elmore
Narrator: William Hughes
Format: Unabridged Audiobook
Length: 11 hours 25 minutes
Release date: November 3, 2014
Genres: Business & Career Development
Publisher's Summary:
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing...2014-11-0311h 25Discover The Full Audiobook That Keeps Story Seekers Hooked.Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/223264to listen full audiobooks.
Title: Citizen Coke: The Making of Coca-Cola Capitalism
Author: Bartow J. Elmore
Narrator: William Hughes
Format: Unabridged Audiobook
Length: 11 hours 25 minutes
Release date: November 3, 2014
Genres: Economics
Publisher's Summary:
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a...2014-11-0311h 25
Listen and Let the Story Unfold With Full AudiobookCitizen Coke: The Making of Coca-Cola Capitalism Audiobook by Bartow J. ElmoreListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 223264
Title: Citizen Coke: The Making of Coca-Cola Capitalism
Author: Bartow J. Elmore
Narrator: William Hughes
Format: Unabridged
Length: 11:25:00
Language: English
Release date: 11-03-14
Publisher: Blackstone Audiobooks
Genres: Business & Economics, History, World, Business Development
Summary:
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.
Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs...2014-11-0311h 25
Get New Full Audiobooks in History, WorldCitizen Coke: The Making of Coca-Cola Capitalism by Bartow J. ElmorePlease visit https://thebookvoice.com/podcasts/1/audiobook/223264 to listen full audiobooks. Title: Citizen Coke: The Making of Coca-Cola Capitalism Author: Bartow J. Elmore Narrator: William Hughes Format: Unabridged Audiobook Length: 11 hours 25 minutes Release date: November 3, 2014 Genres: World Publisher's Summary: Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and...2014-11-0303 minGet New Full Audiobooks in History, WorldCitizen Coke: The Making of Coca-Cola Capitalism by Bartow J. ElmorePlease visithttps://thebookvoice.com/podcasts/1/audiobook/223264to listen full audiobooks.
Title: Citizen Coke: The Making of Coca-Cola Capitalism
Author: Bartow J. Elmore
Narrator: William Hughes
Format: Unabridged Audiobook
Length: 11 hours 25 minutes
Release date: November 3, 2014
Genres: World
Publisher's Summary:
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a...2014-11-0311h 25