Shows
The ProMarketer PodcastSecrets to PPC Advertising with Christian Jones & Ben GreutmanWant non-local clients? If so, then this episode on PPC advertising is for you. Of course, there are MANY reasons to invest in advertising-fueled growth. And it doesn’t just mean Facebook ads because here’s the thing about those (or any kind of social advertising): You’re interrupting your prospective client. Like many forms of PPC, you are relying upon DEMOGRAPHIC data and hoping that your messaging is strong enough that they will pause their baby-pic-browsing and be immediately compelled by your accounting or tax information. 2023-01-2358 min
The ProMarketer Podcast10+ Things Key to Building Your Marketing FrameworkWhen you signed up with TaxProMarketer, you were looking to build a marketing framework that would get your business visibility and get you lead generation traction. And we work hard over here at TaxProMarketer to do just that. But as Christian Jones (TPM VP), Ben Greutman (Director of Innovation), Troy Lakey (TPM COO), and Nate Hagerty (TPM CEO) share here, you’ve got a part to play in building that machine — and only you can do your part. So, what little things do you need to do to build that marketing framew...2022-04-0542 min
The ProMarketer Podcast6 Mistakes to Avoid in Your Marketing This YearChristian Jones (TPM Vice President), Ben Greutman (Director of Innovation), and Troy Lakey (TPM COO) coming at you with the six most notorious mistakes they’ve seen tax pros make with their marketing (and how to avoid making them). See, not utilizing the tools that are already at your fingertips to reach prospective clients or retain existing ones is ensuring that your business stalls out, crashes, and burns. Failing to make the most of email marketing and texting tools, failing to ask for reviews, failing to follow up on good leads — these...2022-03-1052 min