Shows
next playCamille Ricketts: joining Notion as first marketing hire, editing First Round Review, and becoming Partner at XYZ Venture CapitalCamille Ricketts is Partner & Head of Marketing at XYZ Venture Capital, where she invests in product-led growth companies, creator tools, and more. Prior, she was the first marketing hire at Notion, where she helped build out its global brand, strategy, and team. With deep roots in content marketing in particular, she was the first Editor of First Round Review for First Round Capital, managed communications for Tesla Motors, and started as a reporter for The Wall Street Journal. She has her BA in history, but truly majored in The Stanford Daily.Thank you to our sponsor Notion. Get 6 months...2024-08-1343 min
Lenny's Podcast: Product | Growth | CareerHow Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth...2022-12-111h 07