Shows
The Association PodcastEmbracing AI & Accelerating the Velocity of Change in Associations with Alex MouwOn this episode of The Association Podcast, we welcome back Alex Mouw, Principal Strategic Advisor at AWS for Nonprofits. Highlighting the importance of strategic alignment and the value of diverse stakeholder involvement, Alex provides insightful guidance on implementing AI solutions sustainably and effectively. The discussion touches on the evolving role of technology in nonprofits, the necessity of a culture that supports experimentation, and how to decide between building or buying technology solutions. We also discuss the Imagine Grant, AWS resources for nonprofit organizations, and what skills are essential for today's tech landscape.
2025-12-1146 min
The Association PodcastEmbracing Change and Innovation in Association Leadership with Jessica IrizarryOn this episode of The Association Podcast, we welcome Jessica Irizarry, Component Relations Director at Shriners International, for an insightful discussion about association management and member engagement. Jessica shares her journey into the association sector, highlighting the importance of adaptability, volunteer management, and the evolving concept of 'components' in associations. The discussion explores the challenges and strategies for engaging multi-generational members, the role of technology in creating impactful work environments, and the importance of recognizing member contributions. Jessica also offers perspectives on giving constructive feedback, leveraging personal interests for better work-life balance, and staying intentional about recognizing and valuing...
2025-11-1743 min
The Association PodcastTransforming Association Spaces and Empowering Communities with Artesha MooreOn this special edition of The Association Podcast, Artesha Moore, FASAE, CAE, CEO of Association Forum, joins us live from Chicago. Moore shares her journey of leading Forum since 2022, from her early days in not-for-profit sectors and association management to successfully integrating AI and technology in today’s rapidly evolving landscape. From discussing her keynote at AWTC Advance to her philosophy on community and mentorship, this episode highlights her disruptive approach to leadership, her focus on empowerment, and her vision for the future of associations. Tune in for an inspiring discussion on leveraging technology to advance and foster meaningful co...
2025-11-1136 min
The Association PodcastDQD: Decision Quality Data with Justin ScottOn this episode of The Association Podcast, we welcome Justin Scott, PhD, CAE, and Vice President of Innovation and Analytics at the Metal Service Center Institute. Get ready for an in-depth discussion about the nuanced differences between data-driven and data-informed decision-making approaches, and the pivotal role of clear communication and collaboration in making data-driven decisions. Justin shares valuable insights from his experience, including the transition from a think tank to the association world and the importance of community and shared knowledge within the association industry.
2025-10-2948 min
The Association PodcastCharting the Course of AI and Associations with Alex SkinnerOn this episode of The Association Podcast, we welcome Alex Skinner, CEO of Pixl8 Group, ReadyMembership, and ReadyIntelligence. Alex shares his journey from founding Pixl8 to becoming a key player in the association space. He discusses the evolution of his company, growth strategies, and the critical role of user experience in developing digital platforms. We discuss the integration of AI in workflows, the importance of not using AI when simpler tools can suffice, and the ethical considerations of AI applications. He also offers insights on navigating complex projects, balancing innovation with practicality, and fostering partnerships in the US and...
2025-10-1641 min
The Association PodcastFuture-Proofing Associations: Economic Strategies and Workforce Challenges with Bill ConerlyOn this episode of The Association Podcast, we welcome back Bill Conerly, a senior contributor at Forbes, speaker, writer, and consultant. We discuss economic outlooks, the impact of AI on the labor market, workforce demographics, and the effects of mergers and acquisitions on associations and their members. Bill also highlights the Federal Reserve's recent actions on interest rates and the importance of flexible, adaptive strategies for navigating economic uncertainties.
2025-10-0132 min
The Association PodcastBuilding Community: The Future of Education and Associations with Wade Tetsuka and Kate Coffey BaconOn this episode of The Association Podcast, we're joined by Wade Tetsuka, President of US Transactions Corp, and Kate Coffey-Bacon, SVP of Marketing and Strategy. We hear about Wade's journey from CPA to founding US Transactions Corp, and Kate's innovative marketing strategies. We discuss the significance of creating a community through educational programs like UST Education, offering free webinars and thought leadership opportunities. We also get into the evolution of professional education, marketing trends like microlearning and video content, and the impact of social media, especially the integration of Instagram indexing by Google. Finally, we explore the complexities that...
2025-08-0655 min
The Association PodcastDriving Change: Digital Transformation and Leadership with Angel BaltimoreOn this episode of The Association Podcast, we welcome Angel Baltimore, Senior Vice President of Information Technology at the National Apartment Association, to discuss her extensive career in association management and technology leadership. Angel shares her journey starting as a temp over two decades ago and rising through various organizations, including the American Institute of Architects and the American Pharmacists Association. We chat about the importance of documentation, branding, data strategy, and the efficient use of technology tools like Microsoft Copilot. We also touch on improving the relationship between national offices and affiliates, the frustrations with current association management...
2025-06-1637 min
The Association PodcastDigital Strategy and Company Culture with Ray Van HilstOn this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the importance of a user-centric approach to web design, the evolving role of AI in content strategy, and ways to foster a strong, inclusive company culture.
2025-06-1047 min
The Association PodcastBuilding Bridges Between Tech, Leadership, and Community with Monica Dillingham PembertonOn this episode of The Association Podcast, Monica Dillingham Pemberton, Vice President and CIO at the American Council on Education, joins the discussion! Monica shares her journey through the association industry, spanning 14 years, and highlights her experience from NACUBO to ACE. We touch on ACE's focus on higher education advocacy and Monica's extensive board involvement, particularly in STEM and women in technology. She emphasizes the importance of identifying and nurturing talent, inspired by her career experiences and mentors she has had along the way. We also cover topics like delegation, travel recommendations, and the importance of empathy and service...
2025-04-2451 min
The Association PodcastOpen Source and Brand Growth with Mats Persson, CEO, UmbracoOn this episode of The Association Podcast, we are joined by Mats Persson, CEO of Umbraco, one of the world's leading open-source content management systems. We hear about Mats' journey to becoming CEO, his past experiences in the software industry, and how they've shaped his vision for leading Umbraco. Mats discusses Umbraco's strategies for increasing brand recognition, particularly in the U.S. market, and the company's efforts to balance community-driven open source with commercial backing. We also reflect on the challenges and opportunities in educating people about open source and the importance of personalization in modern web solutions. Finally...
2025-03-0846 min
The Association PodcastLeading with Yes: Innovation, Efficiency, and the Future of Associations with Christina LewellenOn this episode of The Association Podcast, we sit down with Christina Lewellen, MBA, CAE, CEO of the Association of Technology Leaders in Independent Schools (ATLIS). Christina shares her journey from journalism to leading a fast-growing association, the power of starting with "yes," and why vendor partners should have a seat at the table. We also dive into the innovative ways ATLAS is driving efficiency, including a no-email policy and a four-day workweek, and how small staff associations can punch above their weight. Whether you're leading a large or small organization, this conversation is packed with insights on leadership...
2025-03-0347 min
The Association PodcastHow Fun and Function Help Build Effective Teams with Karen BernsteinOn this episode of the Association Podcast, Karen Bernstein, Vice President of Learning and Development at the International Coaching Federation, sits down with us to discuss a variety of topics related to leadership, team building, and personal growth. We talk about how her experiences at summer camp helped shape her professional journey, including the importance of building confidence, fostering teamwork, integrating fun into work, and taking risks. Karen shares insights from her work with different age groups and emphasizes the value of authenticity and transparency in leadership. We also touch on balancing virtual work environments with team cohesion and...
2025-02-2454 min
The Association PodcastUnlocking Digital Trust in the Professional World with Elena DumitrascuIn the final The Association Podcast episode of 2024, we are thrilled to host Elena Dumitrascu, Co-Founder and Chief Technology Officer at Credivera. Join us as Elena shares her journey in the world of digital trust and innovations in credentialing. She dives deep into Credivera's mission of making digital credentials accessible, secure, and verifiable in real time. We also explore the adoption of digital solutions in the association world, their impact on healthcare and regulated industries, and Credivera's exciting growth phase.
2024-12-3137 min
The Association PodcastThe Association Podcast Year-End Wrap-Up: Highlights, Reflections, and Future InsightsIn this year-end episode of The Association Podcast, we reflect on the key events and accomplishments of 2024, including our first annual partner sponsor, record-breaking downloads, and live podcasting at ASAE. We discuss practical AI applications, effective automation tools, and the importance of showing up for each other in the association community. We also take our own spins with Mabel and talk about the evolving role of the CIO, the benefits of fractional roles, and successful leadership techniques in managing up and down. Join us as we celebrate a remarkable year and look forward to the exciting possibilities that 2025 will b...
2024-12-3039 minThe Association PodcastFrom the NBA to Hall of Fame Keynote Speaker and the Power of Associations with Walter BondOn this episode of The Association Podcast, we welcome special guest Walter Bond, former NBA basketball player, CEO, and National Speakers Association Hall of Fame keynote speaker. Walter shares his incredible journey from the NBA to becoming a successful motivational speaker. He provides valuable insights into the importance of associations in personal and professional growth, the power of networking, and the fundamentals of hosting a successful conference. We also discuss the role of support networks and how associations have played a pivotal role in his career. Listen for actionable advice and inspiration for anyone looking to achieve excellence in...
2024-11-151h 00
The Association PodcastFrom the Brink to Success: Innovative Leadership with Mark DorseyOn this episode of The Association Podcast we welcome on Mark Dorsey, FASAE, CAE, CEO of the Construction Specifications Institute (CSI). We explore Mark's transformative leadership journey from his early career in radio sales and ski instruction to becoming a pivotal figure in association leadership. We learn how Mark navigated challenges such as organizational restructuring and declining membership, leading to significant revenue growth and revitalization at CSI. Learn about the importance of accountability, strategic governance, innovation, and fostering community within associations. Through personal anecdotes, professional insights, and discussions on evolving industry dynamics, we get valuable lessons on effective leadership...
2024-10-2251 min
The Association PodcastLeading and Innovating Through Listening with Brittany CarterOn this episode of The Association Podcast, we sit down with industry leader Brittany Carter, President and CEO of CBIS and leader of Association TRENDS, CEO Update, and Bumblebee Data. Brittany shares her extensive journey in the industry and the innovative approaches of the organizations she leads. We also talk about non-dues revenue and the importance of listening and storytelling in the association space. Brittany highlights her efforts to foster a community for female CEOs and the significant role of technology in advancing associations.
2024-10-0846 min
The Association PodcastNavigating Change Empowering Associations through Video with Michael HoffmanOn this episode of The Association Podcast, we welcome back Michael Hoffman, CEO of Gather Voices. We discuss the evolution of Gather Voices from a startup to a leader in the association market and hear about the technology company's developments, including AI tools and introducing new functionalities to increase member engagement through video content. Michael shares insights on change management, the importance of practice through the 'seven-day video challenge,' and how discomfort in leaders can affect overall adoption. They also explore the current trends and innovations in association events, the impact of COVID-19 on business operations, and the...
2024-09-1948 min
The Association PodcastLive from ASAE '24: AI, Cyber Security, and Customer Experience with Patrick Dorsey and Molly LeeOn this special live episode of The Association Podcast, recorded at the ASAE Conference in Cleveland, OH, we discuss various topics related to association technology, practical applications of AI, and the evolving landscape of customer experience. The episode features guest appearances from industry experts like Patrick Dorsey from Impexium and Molly Lee from Adage Technologies, who share their insights on the latest trends, challenges, and innovations in the sector. Hear about practical AI implementations, cybersecurity discussions, and the importance of vendor collaboration to elevate technology in the association community.
2024-08-2919 min
The Association PodcastBalancing Innovation and Practicality in the Age of AI with Tori Miller LiuOn this episode of The Association Podcast, we sit down with the dynamic Tori Miller Liu, MBA, FASAE, CAE, CIP, President and CEO at AIIM International. We have a lively discussion featuring Tori's background and impressive career in associations, from marketing to technology leadership. We get insights into AIIM International’s role in intelligent information management, the future of AI in information systems, and the challenges of managing unstructured data. Tori also shares her experiences as a CEO, including organizational strategies, the importance of data-driven decision-making, and simplifying processes for better efficiency.
2024-08-0850 min
The Association PodcastBenchmarking in the Association Industry with Jose Segarra and Nicole SuccopOn this episode of The Association Podcast, we welcome back Jose Segarra, Strategic Director & Senior Account executive at Bostrom and Co-founder of Association Latinos, along with Nicole from Dynamic Benchmarking. We get into the intricacies of benchmarking within associations, focusing on the collaborative work between Dynamic Benchmarking and Association Latinos. We learn about benchmarking and conducting studies in the association community to understand their members' needs. Jose shares insights into the Association Latinos' initiative to gather demographic data within associations, detailing their survey's development process and the valuable findings they hope to achieve. Whether you’re an association leader or...
2024-08-0640 min
The Association PodcastThe Intersection of Business and Accessibility with Mark WallachOn this episode of The Association Podcast, we have return visitor Mark Wallach, MBA, CEO Emeritus of Engagement Mobile Strategies. Mark, a prominent figure in the association market and an advocate for ALS awareness, shares insights on accessibility. Diagnosed with ALS in April 2021, Mark discusses his slower-than-average progression and the subsequent challenges. He talks about starting Engagement Mobile Strategies, a company offering mobile engagement consultations and other services, after reducing his full-time work commitment. Mark emphasizes the importance of accessibility in technology, websites, and events, citing its benefits for everyone, including those with disabilities. He also highlights events and...
2024-07-3035 min
The Association PodcastAdvocacy, Impact and Empowerment: The Charge Against Neuromuscular Diseases with Morgan RothOn this episode of The Association Podcast, we had the privilege of speaking with Morgan Roth, the Chief Marketing Officer of the Muscular Dystrophy Association. Morgan shares her fascinating career journey from broadcasting to the nonprofit sector, emphasizing her personal connection to MDA's mission as she lives with Charcot-Marie-Tooth disease. The discussion highlights significant milestones, such as recent FAA legislation improving air travel accessibility for people with disabilities, the organization's comprehensive roles in research, multidisciplinary care, and advocacy, and their community outreach activities. We also touch on the importance of digital fluency, actionable data, and proactive decision-making in nonprofit...
2024-05-2441 min
The Association PodcastThriving in Associations and Life with Joanna PinedaOn this episode of The Association Podcast, we welcome Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International. We discuss her entrepreneurial journey, web design fundamentals, and reflections on the association management industry. Our conversation spans from the significance of company culture and accountability to practical strategies for project management and maintaining work-life balance in a remote environment, all intertwined with the need for continuous learning, adapting to market needs, and fostering a diverse, inclusive workplace culture.
2024-05-211h 12
The Association PodcastEmpathy and Innovation: Transforming Associations with Ted DavisOn this episode of The Association Podcast, we welcome Ted Davis, Director of Digital Experience and Strategy at the National Association of Corporate Directors (NACD) and an adjunct at NYU. Ted shares his journey from working in lifestyle magazines and beauty to embracing Digital Transformation in the association market. We discuss the strategic shift towards a digital-first organization at NACD, the value of education through Ted's lens of teaching digital marketing at NYU and adapting to associations' unique pacing and culture. We also explore the importance of empathy in marketing, the transition from a commercial to an association mindset...
2024-05-0653 min
The Association PodcastNavigating Waves of Change with Don DeaDiscover the remarkable journey of Don Dea, a key figure in the association industry, as he shares experiences ranging from corporate leadership at Xerox to impactful contributions in nonprofits like America's Vet Dogs. We discuss his perspectives on governance, technology, leveraging volunteers, insights on Digital Now, educational empowerment, community engagement, and leadership wisdom.
2024-05-011h 00
The Association PodcastAssociation Branding: What is Your "One Thing"? with Justin BieganekOn this episode of The Association Podcast, we have special guest Justin Bieganek, Creative Director & Founder of Mercury Creative Group. We discuss the journey and strategic work involved in brand building and management, especially for associations. Justin shares his experiences building Mercury Creative Group and also shares insights into the value of developing a singular brand focus, the client-side perspective, decision-making issues, maintaining brand relevance, and the use of Artificial Intelligence (AI) in enhancing brand design and communications. We also get into the contrast between working with for-profit and non-profit organizations.
2024-03-1356 min
The Association PodcastNetflix-inspired Non-Dues Revenue Success for AANA with Christine NogalOn this episode of The Association Podcase, we welcome Christine Nogal, Chief Operations & Business Development Officer at the Arthroscopy Association of North America. We discuss her unconventional path from music to association management, AANA's Think Tank for innovation, and the successful implementation of a Netflix-style subscription model for AANA's online learning. We also talk about the importance of simplicity in user experience and decision-making, the value of team input, and the surprising diversity of their subscription model's user base. Special thanks to Lauren Janik from Impexium for stepping in for Gretchen as our guest host!www.impexium...
2024-02-2752 min
The Association PodcastAssociation Decision Making in the Era of AI with Rob Barnes, MBA, CAEOn this episode of The Association Podcast, we welcome Rob Barnes, MBA, CAE, and the CEO of BettyBot. We discuss how his company's AI product enhances the accessibility and utility of knowledge repositories maintained by associations. We learn how BettyBot can ingest an entire knowledge base to provide precise, verified information to users instead of forcing them to navigate through traditional search results. We also get into the importance of associations considering their digital strategies, emphasizing how artificial intelligence technology allows for a more efficient, responsive service that addresses users' immediate needs. Finally, we touch on the changing paradigms...
2024-02-211h 19
The Association PodcastPrivate Equity & Venture Capital Process and Impact on the Association Tech Market with Tim McLoughlinOn this episode of The Association Podcast, we welcome seasoned venture capitalist, Tim McLoughlin, Managing Partner at Cofounders Capital to share his insights on software investment, particularly in the association market. We discuss the differences and resemblances between Private Equity (PE) and Venture Capital (VC). Tim explains the concept of 'fund size' and its implication in investment decisions and walks through his fundraising experience. We go on to address the surge in AI applications in business solutions and Tim's advice to entrepreneurs to focus on solving real-world problems and making a difference. Finally, we talk about trends in software...
2024-02-1234 min
The Association PodcastThe Fusion of Technology and Association Services with Impexium's Patrick DorseyOn this episode of The Association Podcast, we welcome repeat guest, Patrick Dorsey, Senior VP of Marketing at Impexium. We explore the transforming landscape of association technology. Discussions range from Impexium's significant growth and the role of AI, to customer service, marketing, and the importance of good client relationships. We get some insights into the company's journey from a startup to a mature organization, its management of acquisitions and resources, and highlight the ways they anticipate client needs. www.impexium.com
2024-01-3059 min
The Association PodcastBehind The Mic: Association Podcasters Unite To Discuss and Explain The “Why”On this episode of The Association Podcast, our own Ben Muscolino, CEO of Breezio and Founder & CEO of AssociationWire, which includes AMS Geek, Data Sangria, and other industry brands, joins other Association Podcasters and industry thought leaders to discuss each other’s approach to their own association industry podcast, why they do it and much more. Stories of past episodes, past guests, and different podcast formats make this episode a little bit of a peak behind the mic of some of your favorite association industry podcasts and personalities. The episode is led by Dave Coriale, CAE and President at De...
2024-01-1150 min
Associations Thrive74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben Muscolino and Dave Will Talking About Association Podcasts, Entrepreneurship and ReinventionNote: Be sure to listen until the very end, after the outro, for the bloopers. :-)This episode of Associations Thrive is a little different. Host Joanna Pineda had the opportunity to sit down with some of the top podcasters in the association industry. Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about a few of their favorite episodes, key themes of governance, reinvention and...
2024-01-1141 min
The Association PodcastEmbracing Change and Driving Innovation in the Association World with Alex Mouw, CAEOn this episode of The Association Podcast, we welcome Alex Mouw, CAE, Principal Strategic Advisor at AWS for Nonprofits. We discuss Alex's background, getting into the association market when she was six years old and the work she is doing at AWS. After learning about the onboarding and interview process at Amazon, we chat about the challenges of siloed organizations and data in associations and how to best centralize data for better engagement. We also cover the importance of diversifying revenue in the association space, the impact of AI and machine learning, and the use of voice technology in...
2023-12-1457 min
The Association PodcastTech & Trust: Navigating Digital Transformation in Associations with Rob KatchenOn this episode of The Association Podcast, we talk with Rob Katchen, Senior Vice President of Information Technology at the American Academy of Pediatrics. We get Rob's perspective on the role of technology in associations, focusing on the continuous journey that is digital transformation. We discuss why he advocates for honesty and open communication with stakeholders, emphasizing trust and accountability. We also discuss his insights on the transition from the for-profit world to the non-profit world, how that shapes his role at the Academy and his expectations for vendors and partners.www.aap.orgwww.healthychildren...
2023-12-011h 02
The Association PodcastEnsuring ADA Compliance and Accessibility at Conferences and Events with Dr. Rosemarie RossettiOn this episode of The Association Podcast, Rosemarie Rossetti, Ph.D., a disability rights advocate and ADA compliance consultant, shares her insights on creating accessible environments. She discusses her work in disability inclusion, her experiences consulting on ADA compliance for large tradeshows, and the importance of attention to detail in planning accessible events. We also talk about the balance between security and usability in design, the significance of seemingly simple things like ramps, and the need for respectful language when interacting with individuals with disabilities. Rosemarie's Website with Free Resourceswww.rosemariespeaks.comUniversal...
2023-11-2151 min
The Association PodcastAssociations and the Power of Personalization with Dave WillOn this episode of The Association Podcast, Co-founder and CEO of PropFuel, Dave Will, joins us to discuss enhancing association communication by listening to member needs and personalizing messaging. We highlight the importance of understanding member needs and expectations and the value of data collection in achieving this. The conversation also covers the challenges associations face in utilizing data and the role of automation. We also debate the complexity of associations, the importance of user experience, and the potential for associations to learn from other industries.
2023-11-141h 062023-11-1449 min
The Association PodcastManaging Enterprise Systems with a Small Staff with Angela Melle, CCUFCOn this episode of The Association Podcast, Angela Mell, Senior Director of Communications and Education at the Louisiana Credit Union League, shares her journey in the credit union space, the transition from Google Groups to a new community platform, and the challenges faced in adopting new technology. We also discuss the importance of listening to member needs, prioritizing technology initiatives, and delegating responsibilities.
2023-10-1647 min
The Association PodcastPart 2: A Discussion About Gaps in the Association Market with Wes TrochlilThe Association Podcast welcomes Wes Trochlil back to the show for a great conversation about holes in the association market. In part 2 of this conversation, we discuss the integration and fundraising challenges associations have. We look at difficulties in justifying investments in expensive technology for small fundraising efforts, the risks of straying from an association's mission, and the importance of integrating systems for efficient data management. We also get into topics such as credentialing, certifications, ecommerce, membership engines, and communication tools within associations.
2023-09-2538 min
The Association PodcastPart 1: A Discussion About Gaps in the Association Market with Wes TrochlilThe Association Podcast welcomes back Wes Trochlil to the show for a great conversation about holes in the association market. In part 1 of the conversation, we get into the importance of training and ongoing professional development in the association industry and the challenges of implementing new software. We also discuss the effectiveness of the "train the trainer" model, the importance of continuous improvement and investment in software systems, and the concept of "guardrails" in project management and budgeting, emphasizing the need for clear boundaries and effective communication.
2023-09-1942 min2023-09-1942 minThe Association PodcastFrom Networking to Collaborating: Recapping ASAE Annual 2023Jake, Ben, and Gretchen discuss their experiences at ASAE Annual 2023 on this episode of The Association Podcast. We discuss the shift in focus from socializing to networking with prospects and customers and share our personal highlights and challenges from the conference, including the importance of creating a welcoming environment for new attendees. We also get into the evolving nature of the industry and the impact of new technologies, particularly AI.
2023-08-2928 min
The Association PodcastLeveraging Data, Personalization, and AI to Revolutionize Marketing for Associations with Matthew MontoyaOn this episode of The Association Podcast, we have Matthew Montoya, Senior Channel Marketing and Enablement Manager at Constant Contact. Matthew shares his background and how he got involved with Constant Contact through the association space and discusses the evolution of email marketing, including the use of generative AI. We talk about the importance of personalizing content and leveraging generative AI, particularly for smaller staff organizations, and discuss the value of relevancy in email marketing and the potential revenue tied to each contact.
2023-07-1145 min
The Association PodcastHow Associations Can Prepare for Economic Uncertainty with Bill ConerlyOn this episode of The Association Podcast, we have an interview with Economist, Consultant, and Senior Contributor at Forbes, Bill Conerly, who has written about the impact of a recession on associations and trade shows. We discuss the challenges associations face in predicting revenue and staying in touch with members, particularly those who are not regular attendees. We also get into the importance of cultivating data around members and staying in touch with them to understand their business needs and potential impact on revenue. Our conversation also covers the potential impact of a recession on membership in associations, programming...
2023-06-1645 min
The Association PodcastThe Diamond in the End is Worth the Pressure in the Process with Ron Mark MoenOn this episode of The Association Podcast, we welcome Ron Mark Moen, CIO of the American Society for Clinical Pathology. We discuss the role of CIOs in the association market, the qualities that make a good CIO, and how to bridge the gap between technical teams and the business side of an organization. We also get into the challenges of adopting new technology, the importance of empathy and expertise in serving customers, and the importance of feedback, integrity, and transparency in building high-performing teams.
2023-05-1654 min
The Association PodcastRevolutionizing Associations and Their Boards: Flaws in the System & the Impact of AI with Jeff De CagnaOn this episode of The Association Podcast, governance expert Jeff De Cagna discusses the need for association boards to become more active and intentional in guiding their organizations into the future. We discuss the flaws in the current system of association boards and the need for them to adapt to changing circumstances. The conversation also touches on the impact of the COVID-19 pandemic on board decision-making and the introduction of generative AI into the system. Jeff emphasizes the importance of having a thoughtful conversation about the implications of technology use in associations and staying objective when exploring new technologies...
2023-05-071h 08
The Association PodcastStaying Ahead of the Curve: Embracing Technology and Trends in Marketing Automation with Dave CarusoOn this episode of The Association Podcast, we welcome Dave Caruso, Co-Founder, President, and CRO of HighRoad Solution, to hear about his background and the evolution of HighRoad from an email marketing provider to their current focus on marketing automation strategy and integrations. We discuss the importance of channel strategy, building integrations and partnerships with other companies in the industry, and the need for companies to stay up-to-date with the latest technology and trends to provide the best possible experience for their customers. We also touch on the concerns surrounding the rapid adoption of AI and the importance of...
2023-05-0145 min
The Association PodcastDoes Your Association Need a Podcast...or Two? with Colby Horton & Frank HumadaOn this episode of The Association Podcast, we welcome Colby Horton and Frank Humada from Association Briefings to discuss how your association can use podcasts to reach their specific audience segments. Colby and Frank share tips for creating a great podcast for your association to spread industry expertise and reach emerging professionals to help them learn and engage with your organization.www.associationbriefings.com
2023-04-1146 min
The Association PodcastLeveraging Technology for Organizational Growth: A Discussion with Tom Lyons, CIO of ASMOn this episode of The Association Podcast, we welcome Tom Lyons, CIO of the American Society for Microbiology. We dive into the topic of leveraging investments in technology to drive organizational growth and success. Tom shares insights on how to use systems in a usable way, personalize experiences and increase engagement while still using data responsibly. We also discuss the AMS as the system of record and the importance of ensuring that it talks to other systems in a seamless manner to avoid silos. We also discuss the role of the CIO and how they can help o...
2023-03-0854 minThe Association PodcastMember Onboarding & Retention with Jenna Goins, CAEOn this episode of The Association Podcast, we welcome Jenna Goins, MS, MBA, CAE, Director of Membership & Marketing at NACUFS, to discuss all things member experience. We dive into the importance of member onboarding, the nuances between trade and professional organizations, and how leaders can align their technologies to support member onboarding, engagement, and retention. We also discuss the challenges organizations face when it comes to engaging at-risk members and the strategies that have been successful in keeping them connected.
2023-02-0850 min
The Association PodcastHow Can Associations Use ChatGPT? with Chris GloedeOn this episode of The Association Podcast, we welcome Chris Gloede, Chief Consultant at Ricochet. We dive into the topic of associations catching up with the latest technology and how they can stay ahead of the curve. We'll discuss the potential of using advanced language models like ChatGPT to enhance member engagement and streamline operations. We also cover strategies for securing budget from your board of directors and adjusting your technology roadmap to align with your organization's goals. https://ricochetadvice.com/
2023-01-2045 min
The Association PodcastFrom Conversation Circle to Non-Profit Organization: Advancing the LatinX Presence in AssociationsOn this episode of The Association Podcast, we welcome on the founders of Association Latinos! We discuss their journey from an Association Forum Conversation Circle to a registered non-profit organization that has been growing and thriving through the efforts of dedicated volunteers.From the beginning, Association Latinos has fostered a close-knit community where everyone is there to support and lift each other up. The group is also dedicated to advocating for the underrepresented LatinX community in the association space, providing resources to help their community grow and succeed in their careers. With the growing trend of non-profits...
2022-12-191h 16
The Association PodcastA Lesson for Association CIO's with Thad LurieThad Lurie, CAE, CIP, Chief Information and Engagement Officer at ISPOR, joins The Association Podcast to share his perspectives as a current association executive and former consultant on the role of the association CIO today and in the future. We get into approaches for budgeting projects, hiring, and different organizational personalities.
2022-12-0745 min
The Association PodcastDon't Let Perfect Be the Enemy of the Good with Brendan WilsonBrendan Wilson, International Marketing Program Manager at the Food Export Association of the Midwest joins The Association Podcast to talk about connecting members and constituents worldwide by segmenting their customer journeys, match-making at events, and fulfilling their mission to help small businesses grow.
2022-11-2251 min
The Association PodcastAssociation Executive to Consultant to Non-profit Founder with Norma Castrejon, CAENorma Castrejon, CAE, joins us on TAP for an awesome conversation about her experiences as an association professional in IT and project management and what she's now doing as a Senior Consultant at DelCor. We also hear the inspiring story of how she and others founded the non-profit, Association Latinos, to advance the Latino presence in associations. https://www.associationlatinos.org/ https://www.linkedin.com/company/association-latinos/
2022-11-1537 min
The Association PodcastNew Resident Co-host, Gretchen Steenstra, Pilots the Wheel of Association Topics!On this episode of The Association Podcast, we welcome our new resident co-host, Gretchen Steenstra of Delcor Solutions! We introduce a couple of new segments including a "spin the wheel" where we explore topics and experiences in the association market.
2022-11-0136 min
The Association PodcastThe Future of Learning Experience Management with Amber WinterOn this episode of The Association Podcast, we are excited to be joined by Amber Winter, CEO of Web Courseworks. Amber was recently promoted to CEO so we get to hear about that, what the current and future state of online learning looks like, and how Web Courseworks is innovating by looking at the corporate space and using AI and machine learning to make things easier for users.www.webcourseworks.com
2022-10-0528 min
The Association PodcastEmpowering Members to Tell the Brand Story with Mark HayesOn this episode of The Association Podcast, we're talking about brand messaging. We welcome Mark Hayes, Vice President of Communications from the Farm Credit Council. Despite being a small staff, Farm Credit Council is amazing at leveraging its communication and social channels to deliver targeted messaging to specific, intended audiences. We get to hear about how they differentiate themselves from similar organizations and how their members are the key to the authentic brand story when delivering targeted communications.
2022-09-0143 min
The Association PodcastBehind of the Scenes of ASAE Annual 2022 with Debra Zabloudil, VP of Learning at ASAEIt is ASAE Annual week! We are so lucky to welcome Debra Zabloudil, Vice President of Learning at ASAE, to fill us in on the much anticipated Annual Meeting and ASAE learning initiatives moving into 2023. We talk about what to expect this year, some of the things event planners have to consider in this post-Covid era of in-person events, and how ASAE has adapted its content to meet the needs of members and attendees after learning so much over the past couple of years.www.associationbriefings.com/podcasts
2022-08-1638 min
The Association PodcastCulture of Feedback with Sue BertrandWe are back from summer vacation, and we have a fantastic guest on TAP. Sue Bertrand, former Deputy Executive Director & COO at Illinois Association of School Business Officials, joins The Association Podcast to talk about personas, marketing automation, and developing an atmosphere at your organization.
2022-08-101h 06
The Association PodcastHow Associations Support Their Members During Crisis with Chris Busky, CAE and CEO of IDSAOne of the best and most inspiring discussions we've had, to date. Chris Busky, CAE, CEO of the Infectious Diseases Society of America talks to us about a view from the front lines of the COVID 19 pandemic. We hear about how his staff's tireless effort and incredible collaboration with their members saved many lives. Talk to our friends at Association Briefings to get started with your association's podcast! Visit www.associationbriefings.com/podcasts!
2022-06-0245 min
The Association PodcastSerial Entrepreneur and Founder of Nimble AMS Talks Lean Work Culture with Sig VanDammeLongtime industry veteran, Sig VanDamme, joins The Association Podcast to talk about his experiences as an entrepreneur throughout his career, working with and building AMS platforms, and what led to him deciding to build Nimble AMS on top of Salesforce.We get into what the workplace looks like today and how he runs his Salesforce consultancy, Gojectory, differently than he did with other ventures in the past. Other topics include his philosophy on small, daily improvements and quick wins, and keeping his staff lean and well-rested so that they can deliver their best work.https://w...
2022-05-1059 min
The Association PodcastCyber Security 101, Cloud Migrations, and More with Chris Ecker and Brian SheehanWe have another double dip this week on The Association Podcast, from Delcor Technology Solutions we welcome on, CTO, Chris Ecker, and Executive Vice President, Brian Sheehan. Chris and Brian have decades of experience in the association and 501C space and join us to talk about cyber security. It's not a sexy topic, but it is vital to the safety of organizations and can't be ignored. We talk about multi-factor, staff security training, endpoint and application security, firewalls, and intrusion. These are some really important considerations to keep your organization safe.
2022-04-1941 min
The Association PodcastSmall-staff Association Superpower with Angela Kisskeys and Steffanie BergOn this episode of The Association Podcast, we are thrilled to welcome on Angela Kisskeys and Steffanie Berg from Associations North. We get to hear about the many roles that they play at their small staff organization that serves association executives and professionals in the upper Midwest. We talk about their hyper-focus on delivering members what they need, always learning and trying new things to continuously improve, but overall the super-power of the small staff organization.
2022-04-0140 minThe Association PodcastThe Future of the AMS Market with Rob Miller, MPA CAEOn this episode of The Association Podcast, we have the pleasure of talking to a titan of the association industry tech space, General Manager of Nimble AMS, and Gravitate at Community Brands, Rob Miller. Rob share's some about his storied past and experience, but we really get to get an expert perspective into today's AMS landscape. We discuss the pros and cons of traditional vs. platform-based AMS platforms and also get to hear his thoughts on emerging technology market trends.
2022-03-2452 min
The Association PodcastAI's Compliment to Association Event Marketing with Mitch EisenOn this episode of The Association Podcast, we welcome on Mitch Eisen…most of our listeners from the association industry likely recognize Mitch as the co-founder of Real Magnet. Since then he's started a really interesting company called Contentware. This was such a fun conversation because we really explore the potential of artificial intelligence in the space. Everyone talks about AI, but there are a ton of misconceptions and misunderstandings about the technology itself. So we get to hear about some low-risk ways to introduce associations to artificial intelligence, how AI can help people do their job better and more e...
2022-03-1048 min
The Association PodcastLeadership and Micro-credential Education with Dr. Jason LeahyWe are thrilled to welcome Dr. Jason Leahy, Executive Director of the Illinois Principals Association, onto The Association Podcast. It's an interesting time to be in the field of education, and we get to hear all about that and also get into some of the really cool things that he's doing at IPA to educate their members, like exploring micro-credentialing and other ways they help members and potential members advance their careers as educators. We also talk quite a bit about leadership and things he does to set the association up to thrive many years into the future.
2022-02-221h 02
The Association PodcastPersonalizing the ASAE Member Experience with Amy HemphillAmy Hemphill, Senior Director of Member Relations at ASAE, joins The Association Podcast with her phenomenal story and experience. Before Amy joined ASAE she was the Senior Director of Member Services at NACUBO where she worked her way up to that role from the receptionist's desk. We talk about using the power of the association network in your career and when seeking advice. We also hear about her efforts to change the mindset and practices at ASAE, specifically with data management and governance, and her push to create a more personalized member experience.
2022-02-1647 min
The Association PodcastStartup to Acquisition, Crypto for Associations, and Web3 with Tim SpellTim Spell, CEO of OpenWater joins us on The Association Podcast, fresh off their recent sale to ASI. We get to hear about his M&A journey. We also get into a few topics we haven't previously touched on like what Bitcoin and cryptocurrency can do for associations and their investment portfolios, how exploring non-traditional avenues could help future-proof organizations, and the emerging topic of Web3.www.getopenwater.com
2022-02-0856 min
The Association PodcastThe Intrapreneur's Journey to Association Analytics CEO with Julie SciulloOn this episode of The Association Podcast, we are thrilled to be joined by Julie Sciullo, CEO of Association Analytics. We get to hear Julie's story as an intrapreneur and entrepreneur throughout her career, her thoughts on how associations can best use data and analytics to advance their missions and serve members. We also get to hear about how mentorships can be so beneficial for association professionals and different ways to make mentorships work for different personality types. Finally, we talk about some of the awesome work that Julie's doing at Association Women Technology Champions. Always a great conversation when...
2022-01-2154 min
The Association PodcastUX-Centric Career Management Success During the Great Reshuffle with Alexis Redmond, JD, MA, CAEThis week on The Association Podcast we welcome on Alexis Redmond, JD, MA, CAE. Alexis is the Director of Career Management Resources at the American Speech-Language-Hearing Association. As most are aware, this is quite an interesting time in the world of career management and recruiting and we got to hear what Alexis and ASHA are doing to provide value to members and employees during the Great Reshuffle. Alexis gives us some insight into why a User Experience-based approach to career management is the best way to appeal to job seekers in 2022.
2022-01-1851 min
The Association PodcastThe Art of Learning to Listen with a Mission with Lowell AplebaumLowell Aplebaum, FASAE, CAE, CPF, CEO & Strategy Catalyst of Vista Cova joins us this week and shares some incredible insights and experiences as a Master Facilitator in the association market. He has worked with association boards of all sizes helping people listen, hear, and understand each other in the pursuit of a common goal. Enjoy! www.vistacova.com
2022-01-1257 min
The Association PodcastLessons in Association Innovation from Google with 2020 ASAE Annual Keynote Speaker Steve LerchHappy New Year everyone! Most people start the new year with new motivations and we're going to kick off the new year at The Association Podcast with Steve Lerch. Steve is the President of Story Arc Consulting and is a Keynote Speaker as well as a consultant. Keynote speakers usually motivate their audiences so we thought he'd be fitting for the first episode of 2022.Steve spent most of his career at Google and worked with Associations helping them with Digital Marketing, so we get to hear a lot about the culture and innovation work and experiences at Go...
2021-12-2350 min
The Association PodcastHow CX, Best-in-Class, and Ensuring Fit Define a Business with Pete ZimekPete Zimek, Founder and CEO of Novi AMS joins us to talk about Novi and QuickBooks' unique value proposition to the association market. We hear about how a hyper-focus on best-of-breed technology and integrations, customer experience, and transparent alignment with customers is the key to successful relationships.
2021-11-1838 min
The Association PodcastMoving the Needle with Experimentation with Andy DempsterAndy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely. We get into all of the things associations should know when it comes to DXP vs. CMS, proprietary vs. open-source platforms, content personalization, experimentation, CDP, search, and a whole lot more.
2021-11-1643 min
The Association PodcastWhy Protech and Togetherwork Chose Each Other with Kevin Bruffey and Jake FabbriWe have a special BREAKING NEWS episode of The Association Podcast. We get to hear from Kevin Bruffey, President of Protech Associates, and Jake Fabbri, CMO of Togetherwork about the big news broke this week when Protech joined the Togetherwork family.
2021-11-1132 min
The Association PodcastYou've Got To Know When To Mobile with Mark WallachThis week we welcome our good friend Mark Wallach, Manager of Business Development for RD Mobile. Mark is a fascinating guy with an incredible story. We get into all things mobile with Mark. If you have questions about whether you need a mobile app at your association or what a mobile app can do for you, this episode is for you.Mark WallachEmail: mwallach@rdmobile.comMobile: 561.385.2323
2021-11-0949 min
The Association PodcastBrand Marketing Lessons from a Comedian with Leigh KesslerThis week on The Association Podcast we welcome Leigh Kessler. Leigh is not only a veteran marketer in the non-profit world but an accomplished standup comedian and keynote speaker, so we get to hear about the similarities between standup and brand marketing. We get a really unique perspective on how brands and associations can learn from comics about how to differentiate themselves. Check out Leigh's standup and keynote work at www.standupspeaker.com.
2021-10-2748 min
The Association PodcastWorking Out Loud & Overcoming Legacy Mindsets with Reggie Henry, CAEChief Information and Engagement Officer at ASAE, Reggie Henry, CAE, joins us on The Association Podcast this week.We had a ton of things to talk about with Reggie, but some highlights were about being present at the point of need for members, his crusade to get people and organizations away from Legacy Mindsets, and what he and ASAE are doing to be an example for the association community to push innovation.
2021-10-221h 01
The Association PodcastAcknowledging and Recognizing Culture Design with Maddie GrantMaddie Grant, Co-founder of Propel, Author, Digital Strategist, and Culture Designer joins The Association Podcast to talk about what it means to design an organizational culture. We discuss what success means in digital transformation, and it might not be what you think it is.Please check out all of the incredible resources that Maddie has at www.propelnow.co.
2021-10-1348 min
The Association PodcastThe Road to Becoming an Association CEO with Courtney Kincaid, CAE, IOMCEO of the Indiana CPA Society, Courtney Kincaid, CAE, IOM, joins the show to tell her story of going from bartender to association executive. With building blocks in Membership and Strategic Initiatives along the way, Courtney focuses on serving her membership, meeting them where they are, and advancing the industry with technology. Enjoy!
2021-08-3153 min
The Association PodcastSerious Fun on Serious Topics and the Entrepreneurial Journey with Teri CardenAfter a brief summer break, we are back with a brand new episode of The Association Podcast and we’re thrilled to welcome an awesome guest, Teri Carden. Teri is the Founder of 100 Reviews and Review My AMS, the President of the Review Society, and the Creator of AMS Fest & Non-Dues-A-Palooza. We get to hear about her journey from her start in the association world to becoming one of the great entrepreneurs in our market. We hope you enjoy!
2021-08-2039 min
The Association PodcastAPI's and the Best of Breed Association Tech Model with Jeff HorneJeff Horne, Co-Founder & CEO of Wicket, joins us to talk about the future of the association technology stack, all things APIs, leveraging best of breed technology, and demystifying integrations in the association tech space.
2021-07-2046 min
The Association PodcastWes’s Podcast Wisdoms with Wes TrochlilWes Trochlil, Founder and CEO of Effective Database Management, joins The Association Podcast to share Wes's Wisdom from his years as one of the most well-known and experienced consultants in the market. We talk innovation, data, culture, and a lot more.
2021-06-1740 min
The Association PodcastAligning Strategic Plans with Culture and Business Objectives with Erin Fitzgerald, Director, EPMO at the AANAErin Fitzgerald, Director of Enterprise Portfolio Management Office at the AANA, joins The Association Podcast to talk about the Four Domains of EPMO. Listen to hear how she and the AANA have matured their portfolio management operations to meet both Member and Board goals while growing the organization through data and culture.
2021-06-0743 min
The Association PodcastBecoming a Data Driven Organization with David Ricciardi, President and CEO of ProximoOn this episode of The Association Podcast, we welcome David Ricciardi to talk about all things data and what it means to be a data-driven organization. We also talk about leadership and always improving as a leader.
2021-05-2449 min
The Association PodcastOrigin Stories and the Path to Being Intentional on the Topic of Diversity, Equity, and Inclusion with Tim Hopkins, Senior Consultant, McKinley AdvisorsThis week on The Association Podcast we welcome on Tim Hopkins, Senior Consultant at McKinley Advisors. We have a discussion about Tim's background coming from the IAFC to McKinley, his role as a leader with Diversity, Equity, and Inclusion initiatives at both organizations, in addition to his work as a strategic technologist. We also get into all of our Origin Stories, so we hope you enjoy learning a little bit about all of us!
2021-05-1444 min
The Association PodcastDisruption of the Association Business Model with Rick Bawcum, Founder and CEO of CIMATRIThis week on The Association Podcast we welcome Rick Bawcum, CEO, and Founder of CIMATRI. Listen for topics including what associations need to do to be transformative, the consultant's role as an educator, and his thoughts on the business model of associations in the future.
2021-05-0538 min
The Association PodcastShaking Up The Event Tech Space with Ryan Costello, Chief Strategy Officer, MemberSuiteRyan joins us on The Association Podcast to talk about Event Farm being acquired by MemberSuite and the success they've experienced together. We also get to hear the answer to an interesting question, "what does it mean to be a Chief Strategy Officer?"
2021-04-2838 min
The Association PodcastLeading an Organization in Today's Environment with Eric Thurston (CEO, TCP Software and Former CEO, Personify)We welcome Eric Thurston onto The Association Podcast to hear about his time leading Personify and what he is up to now. We get some great insight into what it's like working with the private equity model, leading an organization in today's challenging climate, and how to grow an organization with a people-first mindset.
2021-04-1540 min
The Association PodcastMarketing to Associations and for Associations with Larissa Fair (Marketing & Communications Director, U.S. Energy Storage Association)Larissa Fair joins The Association Podcast to discuss her experiences marketing to associations and for the ESA. Energy storage is an exploding industry that she helps support with a small staff. We also get into how to leverage core pillars and member benefits to achieve results.
2021-04-0830 min
The Association PodcastPerspectives from Every Side of the Table (Andrea Chang, VP, Project Delivery, Adage and Director of Women Who Code - Chicago) and Craig Peake (Sr. Director, Enterprise Programs Manager, AMS Geek)Andrea Chang and Craig Peake join Jake, Joe, and Ben to talk about their experience managing successful and sometimes unsuccessful IT projects in the association space. We get into a little bit about agile methodologies, and both of our guest's perspectives on what it’s like being on the vendor, consultant, and client-side of projects.
2021-03-2946 min
The Association PodcastMaking Things EASY for Your Clients with Patrick Dorsey (Impexium, EVP of Marketing)Patrick Dorsey, Executive Vice President of Marketing at Impexium joins us to talk about Billhighway's recent acquisition of Impexium and also about Patrick's take on how to differentiate by focusing on making customer's and member's lives easier.
2021-03-2740 min
The Association PodcastInvestments and Exits in the AMS Marketplace from the perspective of Jeff Cooper (Former President and CEO, ExpoLogic)Jeff Cooper joins us to share his experience in business and with mergers and acquisitions in the association market. We also chat about managing not only competing products after a merger but unifying company cultures, too.
2021-03-0436 min
The Association PodcastAuthentic Brand Experiences with Michael Hoffman, Founder and CEO of Gather VoicesMichael Hoffman, Founder and CEO of Gather Voices. We had a great conversation about creating connections with authenticity and get his insight into where marketing needs to be in the current environment. Finally, we hear about what it's like to run and grow a software startup. www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.gathervoices.co
2021-03-0238 min
The Association PodcastBridging Gaps in the Association World with Gretchen Steenstra (Strategic Consultant, DelCor)Gretchen Steenstra joins us to talk about the things that have been exposed in the association market over the past year, particularly with virtual events and some ideas on how to improve virtual events from a user experience perspective Then we get into what needs to be done to fix the vendor and sponsor experience at virtual events.www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.delcor.com
2021-03-0249 min
The Association PodcastInterview with Jake Fabbri (CMO, Fonteva)Ben, Jake, and Joe are joined by Jake Fabbri, CMO of Fonteva, to talk about their recent acquisition. We get into what it takes to run a successful software company and how organizational culture is a key component. www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.amsgeek.com
2021-02-2040 minThe Association PodcastTackling Association Challenges in the Current ClimateJake Toohey and Joe Post from Adage and Ben Muscolino of Breezio take a look at what associations are doing during the pandemic to respond to the multitude of challenges facing the industry and discuss ways to thrive in the current environment.
2021-02-1122 min