Shows
The Exceptional Sales Leader PodcastMastering Sales Incentives – Driving Motivation & Productivity with Bernie KassarIn this episode of the Exceptional Sales Leader podcast, I welcome Bernie Kassar, a leader in the field of incentive compensation management and founder of Latitude 39 and Hit Quota. The conversation dives into the intricate world of sales incentives and productivity, as Bernie shares invaluable insights into designing compensation plans that not only motivate sales teams but also align with corporate goals. As someone well-versed in sales strategies, Bernie emphasises the power of simple, effective comp plans and touches on the psychology of motivation in sales. He shares examples of how overly complex or capped compensation plans can demotivate sales...2025-06-0449 min
Coworking Community Builder DailyWhy ‘Community’ Won’t Pay Your RentCommunity is not a business model.
It doesn’t matter how friendly your space feels.
If people wouldn’t fight to keep it open, you’ve got a structure problem.
Not a marketing problem.
Not a mood problem.
A foundation problem.
If your space disappears when the coffee runs out or the manager takes a break—
That wasn’t a community.
That was an atmosphere.
And the atmosphere doesn’t keep the lights on.
So what does?
→ Real relationships
→ A shared purpose
→ Clear agreements
→ Recurring revenue
As Joana at DINAMO10 says:
Coworking is an action, not a place.
It’s not a mood.
It's not a...2025-04-1200 min
Coworking Community Builder DailyThe Power of Consistent Practice: Mastering Email Newsletters #communityisthekey #coworkinglondon➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
In this video, we'll discuss the power of consistent practice in mastering email newsletters for your coworking space.
Learn how to engage your community and improve coworking space management with effective email marketing strategies. #flexoffice #coworkspace #coworkinglondon
People always tell me how hard it is to make email newsletters. “I don’t know what to write about. It takes forever.”
And here’s what I always say: The more newsletters you make, the easier it gets.
You’ll work out how to find stories. You’ll figure out your flow. But first—you’ve g...2024-12-1700 min
Coworking Community Builder DailyStressed About Your Event Calendar? Here’s What Actually Works➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
A friend was panicking about planning a jaw-dropping 2025 event schedule for their coworking space.
They were stressing over it like they were booking headliners for Wembley.
I told them straight: you’re not running a stadium.
The magic of coworking isn’t in flashy, perfectly curated events—it’s in the community.
When you let your members organise events, everything clicks.
Why?
Because when people are involved, they’re committed.
They care about what they’re building, and they’ll show up.
Here’s the kicker: You don’t need to play cruise director...2024-12-0600 min
Coworking Community Builder DailyThe #1 Mistake Keeping People Away from Your Coworking Space!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
Have you ever looked around your coworking space and thought, If only people knew what we’ve built here, they’d come running?
You’re not alone.
I’ve sat with countless coworking operators who say, “If people knew what was here…” But here’s the thing—no one will know if you’re not putting that story out there.
Here’s the secret: Your website is your starting point. Share what makes your space special there, and then repurpose that message for your social media, newsletters, and beyond.
Think about it: If someone walked...2024-12-0500 min
Coworking Community Builder DailyWhy One-Person Businesses Thrive in Coworking Spaces➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
Why One-Person Businesses Make Coworking Spaces Better for Everyone
One-person businesses thrive in coworking spaces, and here's why: they need the community.
Unlike bigger teams, one-person businesses lean into collaboration. For them, it's not just about having a desk-it's about building relationships that help their business grow. Whether they're looking for someone to design their website, create graphics, or improve email marketing, the coworking community becomes their lifeline.
On the other hand, larger businesses-while valuable-often stay laser-focused on their own priorities. And that's totally fine! But it's the one-person businesses that b...2024-12-0400 min
Coworking Community Builder DailyWhy 12 Week Cycles Beat Annual Plans Every Time 🚀➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
Annual plans might look great when you’re sketching them out, but let’s be honest—they rarely survive reality.
Back when I was doing my GCSEs (which feels like 300 years ago), I loved creating colourful charts and schedules.
But when does exam season hit? Those plans crumbled faster than my resolve to study math.
Fast-forward to 2018, and I stumbled across the 12-week Year.
We don’t teach the 12-Week Year, but we do work in 12-week cycles—and it’s the backbone of our coworking community builder cohort.
Why?
Because breaking y...2024-12-0200 min
Coworking Community Builder DailyThe Power of Intent: Approaching 2025 with Purpose #coworking➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
We talk about the importance of having a clear destination and end game for 2025 but emphasise that the intention and energy with which you approach your goals are often more important than the goals themselves.
Our friend, Emma's advice about focusing on intent rather than just crazy goals and targets, resonated with us.
🔗 Links and Resources:
- 🛜 https://berniejmitchell.com
- 🎙️ https://coworkingvaluespodcast.substack.com
- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly
- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly
📚 Recommended Reading:
➡️ The Mom Test Book - https://amzn.to/3XBtdWr
➡️ Peter Block: Community: The Structure of Belongin...2024-11-2900 min
Coworking Community Builder DailyWhy no one wants to sign up for your email newsletter.➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
Summary:
People generally do not want to sign up for email lists.
Subscribing to updates is not appealing to most, including close acquaintances.
Signing up for an email list is likened to handing over £20 in terms of trust and value.
To obtain someone's email, you must offer something of significant value.
Generic updates should be replaced with more appealing offers.
An example of a valuable offer is a five-day educational email course on freelancing.
Providing valuable content encourages continued reading of the email sequence.
Building trust is essential through consistent and val...2024-11-2700 min
Coworking Community Builder DailyWhy Fewer Subscribers Are Better for Your Email List 🚀➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
👉 One of the biggest myths about email marketing? Thinking more subscribers means better results.
Here’s the truth: a smaller, highly engaged list is WAY more effective.
🔑 Pro Tip: Always give people permission to unsubscribe. It’s better to have 100 people who love your content than 1,000 who barely care.
💡 True story: A friend kept ignoring emails from "Dave" but didn’t unsubscribe because he didn’t want to hurt Dave’s feelings. Spoiler alert: Dave would be better off knowing who actually wants to hear from him.
Make it easy for people to unsubscribe...2024-11-2201 min
Coworking Community Builder DailyWhy December Marketing is the Secret to Coworking Success in 2025!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
What is the best way to set your coworking space up for success in 2025? Finish 2024 strong.
I get it—December hits, it’s dark, you’re exhausted, and maybe the year hasn’t been the best.
The desire to shut down and take an extended break is very tempting.
But here’s the thing: January is one of the most significant months for new coworking sign-ups (the other is September).
If you switch off your marketing in December, you’re leaving money—and members—on the table.
Here’s what to d...2024-11-2100 min
Coworking Community Builder DailyWhat’s the ROI on Your Mother? The Real Value of Coworking!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
I was chatting with a friend today about coworking and its value when they hit me with this question:
"What's your mother's ROI?"
It stopped me in my tracks. How do you measure the return on investment for something so invaluable?
That led me down a rabbit hole of thinking about coworking—specifically, Write Club.
In 2014, we started Write Club in a coworking space in Hackney.
It was just a group sitting around a table, writing and talking about writing.
That's it.
No bells, no whistles.
Fast forward...2024-11-1900 min
Coworking Community Builder DailyHow Coworking Spaces Boost Your Mental Health #selfcareweek➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
Can coworking save your life?
It's National Self-Care Week here in the UK, so let's talk about something that doesn't always come up when considering looking after ourselves: where we work.
#SelfCareWeek
Can coworking save your life?
I ask this because I've got a lot of friends who overthink the idea of going to a coworking space.
"Should I really do it?"
"Is it worth it?"
"What if it's not for me?"
Let's be honest-choosing where to spend your workday is a big deal.
It's not as simpl...2024-11-1800 min
Coworking Community Builder DailyWhy You Need to Start NOW for European Coworking Day 2025!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
Very annoyingly, you always need to do more marketing than you think you need to do.
A perfect example is last year we did European Coworking Day, and we had 25 spaces take place in London.
There are around 145 across Europe, and we're all talking way earlier about it this year.
So I'm recording this in November 2024, and we're all talking about European Coworking Day, which is the 14th of May 2025, and we need that amount of time to get in people's heads schedules.
By January 2025, people will sta...2024-11-1400 min
Coworking Community Builder DailyHow Consistency Beats Big Promises in Marketing➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
How often do you need to reach out to someone before they buy something from you?
Most assume it's just a couple of emails, maybe a well-placed Instagram post, and boom-done.
But here's the reality: it usually takes between 7 and 15 touchpoints before someone is ready to purchase.
It's funny. I've fallen into the trap, too, thinking one well-crafted message will do the trick.
My friend Jon reminds me regularly, though: Marketing is a commitment, not a campaign.
It's not about a single email or social post.
Think abou...2024-11-1300 min
Coworking Community Builder DailyThe Secret to Making Your Coworking Space More Than Just Desks➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
➡ https://lu.ma/creatorwriteclub
The Secret to Making Your Coworking Space More Than Just Desks
So, OF COURSE, you want your coworking space to be more than just desks and Wi-Fi.
One of the best parts of coworking is the collaboration – it's one of the core coworking values.
Over the past 15 years, I've been in countless coworking spaces, and the ones that stand out are the ones where people genuinely work together.
But here's the thing: members won't just collaborate because you put a sign up saying "collaboration encouraged."
There's got to be...2024-11-1100 min
Coworking Community Builder DailyStop Wasting Time on 'Just-in-Case' Learning!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
Stop Wasting Time on 'Just-in-Case' Learning!
One of the biggest time-wasters is just-in-case learning-where you dive deep into a tool or topic "just in case" you need it.
Learning is great, but in community building and coworking, this can swallow up hours better spent on actual work.
I LOVE learning but had to go 'cold turkey' on wasting time on 'Just-in-Case' learning!
Just-in-time learning, though, is a productivity hack.
If you say you're organising a coworking event and would need to send a targeted email.
Instead of exploring the entire softwa...2024-11-0800 min
Coworking Community Builder DailyAre coworking spaces just for freelancers? Not a chance.➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
🔔Boost your #coworking & #community building skills here:
In this video, [briefly describe the content of the video]. We explore key topics such as [mention key points/topics].
🔗 Links and Resources:
- 🛜 https://berniejmitchell.com
- 🎙️ https://coworkingvaluespodcast.substack.com
- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly
- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly
📚 Recommended Reading:
➡️ The Mom Test Book - https://amzn.to/3XBtdWr
➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1
➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH
➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn...2024-11-0700 min
Coworking Community Builder DailyWhy Less Is More for Coworking Events: Get Your Community Involved!➡ https://londoncoworkingassembly.com
➡ https://bit.ly/coworkingbuilder
➡ https://coworkingday.eu/
🔔Boost your #coworking & #community building skills here:
In this video, [briefly describe the content of the video]. We explore key topics such as [mention key points/topics].
🔗 Links and Resources:
- 🛜 https://berniejmitchell.com
- 🎙️ https://coworkingvaluespodcast.substack.com
- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly
- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly
📚 Recommended Reading:
➡️ The Mom Test Book - https://amzn.to/3XBtdWr
➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1
➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH
➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.t...2024-11-0501 min
WithAI FM™Messy First Drafts to Magic: AI as the Creative Companion with Bernie J. Mitchell In "Messy First Drafts to Magic: AI as the Creative Companion with Bernie J. Mitchell, our host Lena Robinson delves into an enlightening conversation with Bernie J. Mitchell, a dynamic connector in the creative world and advocate for co-working communities. Bernie’s story takes listeners through his rich career journey, from hospitality and marketing to his present-day passion for the creator economy and community building. Together, Lena and Bernie unpack how AI has transformed Bernie’s approach to creativity, from overcoming the challenges of dyslexia to embracing tools like Grammarly and ChatGPT, which have allowed him to turn...2024-11-011h 02
Building Great Sales TeamsBernie DeSantis: Transforming Sales Teams and LeadershipIn this special episode recorded at the SCN Badass Business Summit, host Doug welcomes Bernie DeSantis, CEO of Insignia Training Partners. They discuss various impactful topics, including Bernie's personal connection to Movember and mental health advocacy, his work with the American Foundation for Suicide Prevention, and the touching story behind his iconic mustache. The conversation also covers Insignia's collaboration with Ford and the benefits of outsourcing training projects. Additionally, Bernie shares valuable insights on effective training strategies, including the importance of live, instructor-led sessions, follow-up coaching, and comprehensive management training. The episode further explores the challenges and solutions in...2024-10-1821 min
Coworking Community Builder DailyFeeling Lonely Working From Home? Coworking Spaces Have the Answer#community #writing #lonely
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
👍 Like, Share, and Subscribe: Enjoyed the video?
Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!
📢 Follow Me on Social: Don't miss the Bernie magic!
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- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/Subscribe to Coworking Community Builder Daily on 2024-09-0600 min
Coworking Community Builder DailyThe Secret to Building Community: Just Sit Down and Eat Together! #coworking #community #eattogether🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
The Secret to Building a Real Community in Your Coworking Space
What’s the best way to build community in your coworking space? It’s simple: get people to sit down and eat together. Seriously, it’s that easy—and it doesn’t need to be all about business or some grand event.
Since 2010, I’ve been in coworking spaces of all shapes and sizes, and sharing a meal always brings people together.
It could be lunch, breakfast, or whatever works for your crew.
The key is keeping it i...2024-08-2400 min
Coworking Community Builder DailyStop Chasing Growth: Why Scaling Might Be Killing Your Business #community #business🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
What do you mean by "growth and scale" when you talk about your business?
I brought this up today because I was talking to someone about their coworking space and what they want to do with it.
They said, "I want to grow and scale, of course!"
After 15 minutes of conversation, it turned out that they want a sustainable business that makes them profitable, doesn't kill them, and has a constant flow of new customers.
There's a big difference between growth and scale and a sustainable bus...2024-08-2200 min
Coworking Community Builder DailyThe Disturbing Truth About Coworking Spaces🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
No one gives a damn about your coworking space.
The Real Value of a Coworking Space: It's About the People, Not the building or perks.
No one cares about your coworking space, and you're a little mad if you think they do.
So many of you believe that people come to your coworking space because of the furniture, the amenities, and the coffee.
Most coffee at coworking spaces could be better out of a costly machine.
But why do people come to a coworking space?
People don...2024-08-2100 min
Coworking Community Builder DailyThe Coworking Crisis: Why Spaces Need More than Just Desks🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
How do you get the community to work in your coworking space?
People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community.
When you open or run a coworking space, you don't suddenly open the door and have this on-tap community.
You won't make everyone's business prosper or help everyone live forever.
It's a coming together of people.
It's more like a picnic, where everyone contributes a dish.
Community building in a coworking space is a gradual, organic process.
Whe...2024-08-2100 min
Coworking Community Builder DailyRevive Your Coworking Space with a Simple Email Newsletter #coworking #community🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Revive Your Coworking Space with a Simple Email Newsletter
If you struggle to keep your coworking space buzzing, the answer is not more work; it's less work.
One of the most valuable things you have is a weekly email newsletter.
But everyone overthinks it in their weekly email newsletter.
You can email hundreds or even thousands of people every week.
In that case, those people have opted in and are already in your community.
And if you repeat this process, just like going to the gym, the...2024-08-1900 min
Coworking Community Builder Daily3 Tips to Avoid Business Failure in the First Two Years #coworking #community🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So, how can you stop your coworking space from failing within the first two years?
In the U.K., 20% of businesses fail within the first two years, and 60% fail within the first five years.
When you open your coworking space, you get all razzed up.
It's exhausting to open it, figure out how to do it, and put all the s*** in.
Think of it like launching a book.
It's a considerable effort to write a book, but the work comes in promoting it constantly.
And you...2024-08-1700 min
Coworking Community Builder DailyRunning a business will often feel like hanging off the cliff on your own! #coworking #community🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Running a business will often feel like hanging off the cliff on your own, reading the label from inside a jar in a language that isn't yours, with loud music playing in the background that you don't even like.
When you're stuck and need help figuring out what to do, it's a relief to know you're not alone.
Sharing your business challenges with a peer support group can provide the reassurance you need.
Imagine being stuck and having seven fresh perspectives, each with energy, questions, and sug...2024-08-1500 min
Coworking Community Builder DailyHow Culture Leaders Strengthen Community Bonds #coworking #community #communityisthekey🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
In this video, I talk about people's tendency to overspend on tech, particularly when building a community.
Often, people buy expensive software like @hubspot or @salesforce before they have an established community without considering the steep learning curve.
The best approach is to build your community first, then select the appropriate software to support it.
Ask others in your peer community what the best Coworking space, community building, CRM or marketing software is.
🔗 Links and Resources:
- 🛜 https://berniejmitchell.com
- 🎙️ https://coworkingvaluespodcast.substack.com
- 🎪 Luma: https://lu.m...2024-08-1300 min
Coworking Community Builder DailyWhy Website Language Matters #coworking #business #community🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So why is the language we use on our website so important?
It's important because it shapes our being and our culture.
When you have a coworking space, a community, or any membership group, one of the first places people will interact with your space is by reading your website or something you put online.
So, this needs to play two roles: shaping the atmosphere, environment, culture, tone, and connectedness of what you're trying to achieve.
Educating people because people spend so much time researching online.
By...2024-08-0900 min
Coworking Community Builder DailyThe Problem with Coworking Spaces (and how to fix it)🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Beyond Productivity: The True Role of Safe Spaces in Coworking and Community.
A safe space is a theme that has come up repeatedly in the hundreds of episodes of Coworking Values Podcast.
You'd think it would free beer and fuse ball tables.
People say they need a safe space.
Some of that is about productivity because being able to relax, concentrate, and find focus means you get more done.
However, the deeper side of coworking spaces, which we often delve into, is about more than just pro...2024-08-0801 min
Coworking Community Builder DailyAre You Telling the Wrong Story? Discover How to Truly Connect with Your Audience!🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
The secret to effective marketing isn't in telling your story.
Many people get caught up in brand storytelling, thinking it's relatable, but it often becomes self-indulgent and exhausting.
No one cares about your story unless it resonates with them.
Sure, it could establish a background of relatedness.
But only when people can see themselves in your story does it occur as exciting and valuable.
It only connects when they see something in your journey that matters to them.
Consider the story of a single mum running her...2024-08-0601 min
Coworking Community Builder DailyHow Many Emails Does It Take to Engage and Win Over Your Coworking Space Community?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
How many emails do you have to send to your audience before they buy something?
In a coworking context, it could be as many as 15 or 20, and I would reckon it's even more than that.
People will join your email list because they're looking to get something from you.
If that email list is just about having a nice event and serving coffee, it's not enough.
You need to be educating people who may or may not, at some stage, come and buy a desk, an off...2024-08-0101 min
Coworking Community Builder DailyWhy is Community the Key to a Thriving Coworking Space?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So, have you ever wondered why some community spaces thrive and some are just a bit s**t?
A lot of it comes down to community, and you know, we say a lot of community is the key, and in this respect, it is so.
When there's more collaboration in coworking spaces—and when I say collaboration, I am talking from personal experience.
So much of my work has come from people I'm sitting one or two desks away from.
When I've been in a coworking space...2024-08-0100 min
Coworking Community Builder DailyTop 3 Simple Tips to Boost Engagement in Your Coworking Space or Community🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So, something that frequently arises is how I can better engage my community.
Whether it's a coworking space or a community, these three simple things will help achieve that.
And don't ask anyone else about engaging people until you've done and tried these things.
1. Make sure to host events regularly. It's super easy and crucial to get people in your coworking space or community to meet and connect.
2. Have some kind of online platform where people can share messages. It doesn't have to be a never-ending wat...2024-07-3000 min
Coworking Community Builder DailyWhy are boundries important for community leaders?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So, every conversation this week has been about boundaries, whether it was online events I attended about self-care.
Chris Marr talked a lot about boundaries and setting them up with people.
Stacey from the Tribe Coworking talked about setting boundaries in her coworking space.
Boundaries and 'clear is kind' are central to the work of author and speaker Kim Scott.
Clear is kind because working with you is more straightforward when people know where you stand.
But it's a nightmare when you flip back and forth, not...2024-07-3001 min
Coworking Community Builder DailyWhat is the best marketing tool to pick for your community?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
If you had to pick ONE marketing tool for your coworking community, it would have to be on an email list.
🔗 Links and Resources:
🛜 https://berniejmitchell.com
🎙️ https://coworkingvaluespodcast.substack.com
🎪 Luma: https://lu.ma/LondonCoworkingAssembly
🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly
📚 Recommended Reading:
➡️ The Mom Test Book - https://amzn.to/3XBtdWr
➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1
➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH
➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye
💬 Join the Disc...2024-07-2700 min
Coworking Community Builder DailyWhy the Coworking Industry Mirrors Hospitality: Are You Serving the Masses or Standing Out?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So why is the coworking industry like the hospitality industry?
One thing we never talk about in our euphoria about coworking in the hospitality sector is that on the journey from Auguste Escoffier to Will Guidara, family-sized portions of the hospitality industry became utterly middle-of-the-road.
We love to talk about 'Boutique, B Corp and innovative spaces', but what about the other 73.6% of the market?
When I worked in hospitality, 'Casual dining' was the polite industry category.
(Grand culinary un-splendour lies in the category of a 'Casual din...2024-07-2600 min
Coworking Community Builder DailyHow Many Leads Does Your Coworking Space Really Need to Succeed?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
So, how many leads does your coworking space need to make a sale?
It depends on the size of your coworking space because the bigger it is, the more leads you need and the lower the conversion rate.
You probably need fewer leads than you think.
When you work out what that figure is, you can ask, how many leads I need to generate in my business each week to make sales?
I would argue very strongly that most people's minds are made up by the tim...2024-07-2301 min
Coworking Community Builder DailyWhy Values and Community Matter More Than Branding for Small-Town Coworking Spaces🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Prioritising Values and Community Over Branding for Small-Town Coworking Spaces
So, I was talking to someone who wants to start a coworking space in their tiny village.
They were getting all wrapped up in the brand, identity, and marketing stuff like that.
In those types of situations, you need to get going.
It's where you quickly start a pop-up coworking space, you get some people together, and it grows.
Legend coworking communities like COWORKLISBOA and Indy Hall in Philadelphia started like this.
Many other spaces that are...2024-07-2301 min
Coworking Community Builder Daily"What Does Sustainability Really Mean for Coworking Spaces?"🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
That sustainability word.
It is one of the core coworking values. In a recent Coworking Values Podcast with Dina Sierralta, we discussed how the German Coworking Federation has adopted the 'sustainability' word and value for the year.
Sustainability goes beyond crowd-pleasing, marketing gimmicks, and B-Corp green talk.
Sustainability has many facets, and here are three straightforward ways to approach it; all of them are important.
1. 🌍 Going Green:
It's not just about slapping some green paint on the walls and calling it a day.
We're talking about severe...2024-07-1900 min
Coworking Community Builder DailyForget discounts: how newsletters build thriving coworking communities🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
If you had to pick one marketing tactic to implement for your business or community, it would be to have an email newsletter.
An email newsletter sent regularly is the most powerful thing you can do.
By dedicating time to craft your newsletter, you gain a deeper understanding of your business, keeping you informed and in control.
You have to write it; you have to think about who am I writing this to.
What would I say if they were standing in front of me?
So, say...2024-07-1701 min
Coworking Community Builder DailyHow to Attract New Members to Your Coworking Space with Recurring Events🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
How do you attract new members to your coworking space?
One of the simplest things to do is to have what @michaelport calls an "Always come to event."
So instead of saying:
"Yeah, pop in some time!"
You say, "We have this writing club on Wednesday."
Or
We have this community lunch every Tuesday; come and say hello!
It works because you're inviting people to a time-limited event.
It's risk-free.
If they're there for an hour or two, they know they can get in and out and...2024-07-1500 min
Coworking Community Builder DailyHow do coworking spaces create meaningful community connections?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Consider your coworking space's meaningful role in creating a sense of community in your local area.
It has way more meaning than a workspace for people.
It serves as a distinct platform, bringing people together in a way that was traditionally only seen in places where people gathered at pubs, places of worship, community centres or youth clubs, which are now scarce.
A coworking space is a connection point for diverse people, sparking unique collaborations over coffee, shared work, or joint events.
All over London, from Pla...2024-07-1101 min
Coworking Community Builder DailyMaster Your Tools: Save Time & Boost Engagement in Your Coworking Space🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
You spin and juggle many plates as a community manager in a coworking space or a neighbourhood workspace, particularly a smaller one, like a micro or small business.
One way to better use your time is to learn how to use the software you have.
The more you can get out of the software, the more time you'll have to hang out with your members.
If you are a business owner, please consider the software you choose to give your community manager and staff.
Don't drop 17 dif...2024-07-1001 min
Coworking Community Builder DailyIs Your Sales Problem Really a Marketing and Communication Issue?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Do you have a sales problem, or do you have a marketing and communication problem?
You must know that people are researching you before they set foot in the building or book a call.
At least 80% of the buyer journey happens online.
So when people get to your coworking space, it's a gut feeling.
They walk in and tell themselves I could spend eight hours a day here, or I couldn't.
So, there's very little pitching or selling that needs to happen.
There's a lot of set...2024-06-2801 min
Coworking Community Builder DailyWhy Are Local Coworking Spaces Thriving? Are You Missing Out?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
There was a time when 80% of the coworking spaces in London were in zone one.
And only the truly visionary and daring would open a coworking space in zones six, five and four.
I've spent most of my life living in London's zone four, and finding a local coworking space has been difficult.
But now they're everywhere.
And a coworking space is not just a place to go and work.
It's more than that; it's the potential linchpin of the local community, a place for people to...2024-06-2701 min
Coworking Community Builder DailyThe Community Secret to Business Survival You Need to Know🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
There are so many businesses; this is a UK stat: 20% fail within the first year, and 60% don't make it past five years.
What can you do to prevent that?
You can do many things to avoid that.
But an easy one is getting together with other people who are going on the same journey.
Time and time again, in so many projects, especially in the London Coworking Assembly, a vibrant community where people come together over a coffee to informally share what is happening.
I've heard thi...2024-06-2600 min
Coworking Community Builder DailyHow to Build a Thriving Coworking Community Before Opening Your Space🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
This is about getting people together before you start your coworking space and gathering them around a table to work.
And it doesn't have to be precisely the building you will be in.
It can be a bit crappy compared to the coworking space you will build to offer people when you open.
But gathering people together is where you'll get fantastic information and learn how to help people meaningfully.
For instance, @indy_hall the coworking legend in Philadelphia, started in a bar called Garage Mechanics, and...2024-06-2501 min
Coworking Community Builder DailyHow do you build the community in your coworking space? #coworking #communitybuilder🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
How do you build that community in your coworking space, flexible workspace, or neighbourhood space?
If you are responsible for this, you'll often have a job title like "community manager", but you're not managing people or things.
You are aiding the environment where people will connect, but you are not a CRM.
So, one of the best things you can do is get out of the way.
Ask people what they are working on and what they are interested in, and hold it in your head - a...2024-06-2300 min
Coworking Community Builder DailyPractical Tips for Enhancing Accessibility in Your Coworking Space | Insights from Experts📩 Sharpen your coworking edge in 2 minutes a day.
Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/
How do you practise the coworking value accessibility in your coworking space?
Many people think you have to redesign your coworking space, and it costs millions of pounds.
But Dom, from the Purple Goat Agency, who was on our London Coworking Assembly panel at the Workspace Design Show London panel last month, explained it like this.
When you do a few things around accessibility in your space, you'll get people in.
When you do that, you'll learn how to ac...2024-06-2300 min
Coworking Community Builder DailyHow To Connect With Your First Coworking Space Members📩 Sharpen your coworking edge in 2 minutes a day.
Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/
Connecting with Your First Coworking Space Members
So this is about the first few members in your coworking space and why they're so important.
We've discussed this before, but the first few people who come to your coworking space will shape who else comes.
They'll refer people; they'll create the atmosphere.
New people coming for tours will walk around.
But how do you work out who those people are?
You have to think about the problems of the peopl...2024-06-2101 min
Coworking Community Builder DailyStop chasing yearly goals: the 12-week sprint practice that transformed my coworking community📩 Sharpen your coworking edge in 2 minutes a day - subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com
Today is about a practice called "The 12 Week Year," which I'm sure loads of you know.
My friend Karen and I have had a weekly accountability meeting every Monday morning since 2017.
It started at the @WorkHubs coworking space in Euston.
We used to have a meetup on Monday mornings called "Not So Manic Monday," which a few of you used to attend.
The idea was for independent workers, freelancers, creators, and others who do stuff independently to show...2024-06-1901 min
Coworking Community Builder DailyBeyond the desk: the real impact of coworking spaces on lives (a personal story.)📩 Join "Bernie's Better Things," a no-fluff, no-pitch newsletter sent every weekday.
▶️ https://sendfox.com/berniejmitchell
Beyond the desk: the real impact of coworking spaces on lives (a personal story.)
So this is about impact.
I was chatting with a coworking space owner, and they were devastated that they weren't making enough impact in the world.
All they can see is everyone else razzed about being a B Corp, circular furniture and sustainable coffee.
The whole thing reminded me why I got a paid seat in a coworking space over ten years ago.
Working at home, I wasn't doing very well mentally...2024-06-1801 min
Coworking Community Builder DailyThree easy things to stop doing on your website today!📩 Sharpen your coworking edge in 2 minutes a day.
Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter - https://sendfox.com/berniejmitchell
➡️ As part of a project, I looked at at least 250 coworking space websites the other day.
🤷🏽And it was unclear what many of you were offering.
So many of you said the same thing.
You had reoccurring themes like:
💡"The future of work starts here!"
Or
💡"Get connected."
These words don't say what you're selling, what you're doing or how you help me.
5️⃣ You have about five seconds - (which could be down to four seconds by the time you finish...2024-06-1101 min
Coworking Community Builder DailyHow can you make more of an impact through your work?How can you make more of an impact through your work?
Who do you work with?
Where do they live?
How can you engage with them?
What impact would be significant in your area, your geographical area, or your community?
Can you do something to generate some ideas with some of your members?
What type of impact would they like to make collectively or individually that you could operate at?
Your business?
What could you help them to achieve?
How long does it take to make an impact?
It can take years to make an impact, but you can impact...2024-06-0701 min
Coworking Community Builder DailyLucy McInally's Inspiring Journey with Coworking: Community, Connection, and CollaborationIn this video, Lucy McInally shares her transformative journey with coworking, emphasising the profound impact of community.
While it's her story, I can recognise so much of my path as a freelancer and finding a home 'in coworking' and 'in coworking spaces' since I first read the word 'coworking' in Tony Bacigalupo's group on Meetup in August 2008.
I also want to add that the 'magic' Lucy talks about is not unique to the London Coworking Assembly.
I've had the same experience with many coworking events, meet-ups, and things like Marko Orel's Coworking Symposium - as cheesy as it sounds, it...2024-05-3102 min
Coworking Community Builder DailyWhat is hospitality?We now have this category definition of hospitality and coworking in the hospitality industry, and I agree.
I grew up in the hospitality industry and - love it - I still cut onions and mushrooms, like Chris Pope taught me a Five Star London kitchen in the 90s!
(We used to call it catering, but that sounds less glamorous than hospitality.)
I've always seen the similarities, but if your coworking space is in the hospitality industry now, it doesn't mean you are a waiter, a waitress, or a dub dub, as we used to say.
As a coworking manager, you...2024-05-2900 min
La Gran Renuncia#69. Cómo potenciar un coworking con Bernie J. Mitchell👉 En este episodio de La Gran Renuncia hablamos con Bernie Mitchell. Desde 2010 ha estado apoyando a comunidades y empresas de coworking independientes para que prosperen y los ayuda con orientación estratégica y práctica sobre creación de comunidades, marketing de contenidos, CRM, ventas, eventos y cultura empresarial.
Además, es host del Coworking Values Podcast.
🎙️ En este episodio, hablamos con Bernie de:
01.15 ¿Qué es el Coworking Values Podcast?
03.00 ¿Cómo es el proceso de construcción de un coworking?
4.00 Crear comunidades para el coworking
05.28 Coworking antes de...2024-05-2931 min
Coworking Community Builder DailyInclusion in Coworking and Events: Key Lessons from Unconscious Bias TrainingWho's not in your event?
Who's not in your party?
Who's not in your coworking space?
And sometimes you need to notice who isn't there.
But we need to help each other to pay attention.
➡️ I'll give you an example:
Years ago, 2014 was the peak of the #sharingeconomy gold rush.
I ran this 'pucka' event and was so excited to have these four BIG names from BIG companies you use daily—what an EVENT COUP!
But then Elena Giroli pointed out to me that they were all white men from corporations.
Was it only white men from corporations building the sharin...2024-05-2401 min
Coworking Community Builder DailyHow much marketing do I need to do for my coworking space?Do you do enough marketing for your coworking or co-living space?
A few months ago, I popped across the border to Portugal to DINAMO10 in Viana do Castelo, and I got some coworking words of wisdom from our good friend Matthias.
Matthias, a co-founder of the highly successful Coworking Bansko and Coliving Semkovo in Bulgaria, is a wealth of knowledge in the industry.
He shares: So we should ask ourselves daily if we are marketing enough.
It's not just about the marketing tasks we do, but also about empowering our members to share their own stories and promote the space...2024-05-0300 min
Coworking Community Builder DailyHave you done everything you can to make your coworking space work?Have you done everything you can to make your coworking space work?
This question often surfaces when we feel our efforts aren't seeing the desired results.
I was talking with some AMAZING people with 'coworking space impostor syndrome' - if only they had free beer, a helicopter pad and a house band, they could do more.
(They don't need any of that stuff - they are lovely as they are.)
But also, there was a sense of defeat, nowhere to turn - they had tried everything.
I know how they must feel.
I experience this every week, from being a...2024-04-2900 min
Coworking Community Builder DailyHow do you build online trust for your coworking space?How do you build online trust for your coworking space?
In the past, I've helped people make websites for coworking spaces that tout innovation, high-tech, global communities, high growth, and high net-worth individuals.
Remember, marketers ruin everything...🤣
Then, when you get inside the coworking space, you will see loads of copywriters and hairdressers.
(To be clear - I know a few copywriters and hairdressers who are high net-worth individuals.)
You must make sure that the authenticity, which I wouldn't say I like that word, but the authenticity of what happens on your website and what you convey on social media ali...2024-04-2500 min
Coworking Community Builder DailyHow do you maintain your competitive edge in the ruthless coworking market?How do you maintain your competitive edge in the ruthless coworking market?
So, in London, more coworking spaces are opening up.
And some better-funded people are just landing in town and eating everyone's lunch for a laugh.
They're doing crappy things like paying for the search word that is the name of the local coworking space that's more established, so they appear above it.
(Any time I see a company, particularly a micro or small business, buy their competitor's names to rank higher in search, I think they're lazy, amateur, uncreative💩head.)
But tt would be best if you accepted tha...2024-04-2301 min
Coworking Community Builder DailyWhy are images are important for your website?Why are the images you use so crucial for your coworking space?
The images we use on our websites, blogs, and social media are essential to convey trust.
📸 You know a picture tells a thousand words and all that...
🤮 And marketers (like me) ruin everything - read on:
If you go to a website like Unsplash and you see that the same coworking space photo has been downloaded half a million times, the chances are that other people are using it.
One of the most famous photos is of Bat Haus Coworking in Brooklyn by Shridhar.
See it here: https://bit.ly...2024-04-1100 min
Coworking Community Builder DailyWho is your coworking space really for?Who is your coworking space really for?
Is it for someone seeking "innovative global solutions and best practise?"
Or
Is it for a regular human being seeking connection, meaning, change, and somewhere to do their work?
It reminds me of this story from Brené Brown's work, where she was asked to speak at a conference and told she had to wear 'business loafers' or something like that.
Brené was about to go on stage, and she looked at her comfy clogs and her 'business loafers' and thought, "This is not who I am!"
She went on stage in her comfy cl...2024-03-1400 min
Coworking Community Builder DailyIs a desk in a coworking space worth it?🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com
Is a desk in a coworking space worth it?
As a coworking space, are you selling a desk or something else?
Ok.
You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business.
But as a member, what am I buying?
I've rented a desk in a coworking space for over ten years, paying for the chair and the desk.
It's where I do my work.
But the value, particularly for...2024-03-1400 min
Coworking Community Builder DailyIs a desk in a coworking space worth it?What is a desk in a coworking space worth?
But are you selling a desk or something else?
Ok.
You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business.
But as a member, what am I buying?
I've rented a desk in a coworking space for over ten years, paying for the chair and the desk.
It's where I do my work.
But the value, particularly for me, the value of my mental health, is off the charts.
Our mate, Mike LaRosa, wrote...2024-03-1400 min
Coworking Community Builder DailyHave you got a collaborative habit?Have you got a collaborative habit?
That is a book by Twyla Tharp, who's a world-renowned choreographer.
Twyla talks about all the projects she's worked on, including
collaborations with Billy Joel, Jerome Robbins, Mikhail Baryshnikov, Bob Dylan, Elvis Costello, David Byrne, Richard Avedon, Milos Forman, Norma Kamali, and Frank Sinatra.
They are successful, and they all come down to collaborating with people.
Yesterday, when I attended the Coworking Alliance Summit with Ashley and Hector, the room was always full of that vibe.
We had people from the worldwide coworking community taking practical steps to make things happen in their neighbourhoods...2024-03-0700 min
Life Fulfilled Podcast — Ever wonder? “Is this all there is?”Ep 127 Personal Development is Misunderstood Possibly to Your DetrimentWelcome to episode 127, a takeaway episode from my conversation with Dr. Richard Mitchell on episode 126 about the power of personal development. Three key points we discussed are:1️⃣ Finding Fulfillment in Career Transitions 2️⃣ The Impact of Burnout on Your Personal Life3️⃣ Pursuing Personal DevelopmentI am convinced that personal development is not an option, especially as we navigate through our midlife seasons. But, personal development is misunderstood. I think many people don’t really understand the meaning of personal development. When we invest in our personal development, we’re investing in the legacy we will leav...2023-10-2613 minLife Fulfilled Podcast — Ever wonder? “Is this all there is?”Ep 126 How You Can Recognize Career Burnout and Overcome ItDr. Richard Mitchell shares his story of burnout and how he overcame it to find purpose and fulfillment. Here are 3 key discussion points from my conversation with Dr. Richard Mitchell:1️⃣ Finding Fulfillment in Career Transitions: Dr. Mitchell's diverse career path, from being an army officer to a bicycle tour director, highlights that we all seek fulfillment in our professional lives. 2️⃣ The Impact of Burnout on Personal Life: Dr. Mitchell shares his personal experience of burnout as a school administrator and how it affected his relationships outside of work. Burnout isn't just confined to the workplac...2023-10-2333 min
Download New Full Audiobooks in Mystery, Thriller & Horror, Police & DetectiveBlueberry Blunder by Amanda FlowerPlease visit https://thebookvoice.com/podcasts/1/audiobook/655991 to listen full audiobooks. Title: Blueberry Blunder Series: #8 of Amish Candy Shop Mystery Author: Amanda Flower Narrator: Rebecca Mitchell Format: Unabridged Audiobook Length: 9 hours 18 minutes Release date: May 23, 2023 Ratings: Ratings of Book: 3 of Total 1 Genres: Police & Detective Publisher's Summary: Bailey King, star of TV's Bailey's Amish Sweets, is building her dream candy factory in Harvest, Ohio. But no sooner is the frame of the new building up than she finds the dead body of a surly contractor who has a long list of enemies—including people in the Amish community. To add to the...2023-05-2330 min
Download New Full Audiobooks in Mystery, Thriller & Horror, Police & DetectiveWitch Upon a Star by Angela M. SandersPlease visit https://thebookvoice.com/podcasts/1/audiobook/655993 to listen full audiobooks. Title: Witch Upon a Star Series: #4 of Witch Way Librarian Mystery Author: Angela M. Sanders Narrator: Rebecca Mitchell Format: Unabridged Audiobook Length: 9 hours 21 minutes Release date: May 23, 2023 Genres: Police & Detective Publisher's Summary: Set in small-town Oregon, the latest in the charming Witch Way Librarian series from Amazon bestselling and acclaimed author Angela M. Sanders features a spellbinding heroine, a clever cat familiar, colorful locals—and of course, murder. Perfect for fans of Bailey Cates, Adele Abbott, Juliet Blackwell, and all cozy mystery lovers with a taste for the supernatural. Jos...2023-05-2330 min
Adventures in PodcastingAdventures with Bernie J Mitchell: Finding your voice, giving voice to others and making a differenceBernie J Mitchell is currently the host of Tech London and Coworking Values, but he's hosted many other shows before. In this episode, he talks to Pilar about using podcasting to find your voice, and giving voice to others. (And we even have an owl say hello.)Bernie started podcasting because he loved listening to podcasts and was also a fan of talk radio. He set up his first show and thought that it would be great to have Seth Godin on the show. So he invited him and guess what, he interviewed one of his heroes...2022-04-1049 min
Download High-Quality Full Audiobooks in Mystery, Thriller & Horror, Police & DetectiveThe Shape Shifter: A Leaphorn and Chee Novel by Tony HillermanPlease visit https://thebookvoice.com/podcasts/1/audiobook/548471 to listen full audiobooks. Title: The Shape Shifter: A Leaphorn and Chee Novel Series: #18 of A Leaphorn and Chee Novel Author: Tony Hillerman Narrator: George Guidall Format: Unabridged Audiobook Length: 7 hours 4 minutes Release date: January 18, 2022 Ratings: Ratings of Book: 4.75 of Total 4 Ratings of Narrator: 5 of Total 1 Genres: Police & Detective Publisher's Summary: Don’t miss the TV series, Dark Winds, based on the Leaphorn, Chee, & Manuelito novels, now on AMC and AMC+! “With The Shape Shifter, Hillerman once again proves himself the master of Southwest mystery fiction, working in a Hemingway-esque tradition of pared-down writing...2022-01-1805 min
#techlondonBernie-J-MitchellOn this episode we hear from Bernie Mitchell (@berniejmitchell) We have a team to interview people from around the TechLondon community in 2022! Connect with them online at:How to transform diversity into a driver of growth - https://bit.ly/3Ewqn8T Rest of World: https://restofworld.org/ Color In Tech: https://www.colorintech.org/ Subscribe to our podcast and find out more about the #techlondon community at https://techlondon.io/2022-01-0614 min
The Credibility Nation ShowCreating More Sales Conversations with Bernie Borges (CNS 168)In this episode, Bernie Borges, the Co-Founder and CMO of Vengreso, talks about creating more sales conversations to fill your pipeline by transforming into the modern seller that your modern buyer needs. He is also an author, speaker, and host of The Modern Marketing Engine Podcast. Bernie conducts content marketing and digital sales training for salespeople, including sales leaders and their teams. He helps them create more sales conversations in order for them to fill their pipeline. He uses an approach that transforms them into the modern seller that their buyer needs and wants to engage w...2021-06-1506 min
Mitchell Levy Presents AHA MomentsBernie Borges, Diane Conklin & Marika Flatt on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Bernie Borges is the Co-Founder and CMO of Vengreso. He is also an author, speaker, and host of The Modern Marketing Engine Podcast. Bernie conducts content marketing and digital sales training for salespeople, including sales leaders and their teams. He helps them create more sales conversations in order for them to fill their pipeline. He uses an approach that transforms them into the modern seller that their buyer needs and wants to...2021-05-2422 min
You & Me; Our Life's journeyIts a Family Affair Weekend II Episode #52 w/ Walt & BernieThe Father & Daughter Team continue the family discussion with Walter Slater and Bernie Davis. We explore what their professions areand how they can make things simplier for young women and men.2020-09-0637 min
A Better World with Mitchell J. RabinMitchell Rabin Speaks with Congressional Candidate for NY, Pete HarrisonMitchell’s guest today is running for Congress from the 12th District in NYC, Pete Harrison. The following is a brief description of himself and a bit of his agenda. We’ll be discussing his platform and what he is intending to accomplish if elected.
Housing is a central piece of his platform and making housing equitable, affordable and fair for everyone, not just those who are in the upper-income brackets. But overall, Pete seeks economic and social justice in a way that would remind one of the platform of Presidential candidate, Bernie Sanders.
Peter has a Master's degree from Columbi...2020-04-081h 12
The Song Writer's GigEpisode #19 - WinterLongEpisode #19 - WinterLong Dave and Gift Venezio perform as WinterLong and have a well-earned reputation for appealing melodies accompanied by wonderful harmonies. Music has played a part in their lives from a young age. Gift remembers her childhood in the Philippines as having music “everywhere”. In the 1970’s Dave was introduced to a wide range of artists by his older brother (KISS & Queen) and sister (Joni Mitchell and Led Zeppelin). Dave’s first band experience was playing guitar in an all original band (1992). He remembers their first gig (a big success) being followed by a Battle o...2019-04-161h 06
Through the Line with Andy BargeryBuilding Communities with Bernie MitchellIn this episode of the Techmap podcast, I speak with Bernie Mitchell from...well, he's just Bernie. Some say he's a lynchpin, others think he's a marketing guru, some know him as a deep expert on building communities. I just know Bernie as someone to turn to when you need an introduction, or some insight drawn from his encyclopaedic knowledge of business writing or failing that, someone to show you where to find the best empanadas in London. In this episode, Bernie and I talk about community, and whether it makes sense to grow a big community around your brand...2018-12-0259 min
Popcorn with Mitchell Davis and Jack FerryEp. 4 - “Weekend at Bernie’s” w/ Mamrie HartAnd we are BACK with another episode of Popcorn! Get ready to laugh until you croak because we are welcoming the hilarious Miss Mamrie Hart to discuss the cinematic gem of a film… “Weekend at Bernie’s!” And don't worry if you die laughing, because you can always count on your friends (and employees) to reanimate your floppy corpse so nobody will even know! Hope you watched this one, because this movie is absolutely BONKERS. So let's get into it!
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...2017-06-021h 13
A Better World with Mitchell J. RabinMitchell Interviews Dr. Bernard Starr on The Real JesusMitchell's guest is psychologist, professor and author Dr. Bernard Starr, most recently the author of Jesus Uncensored, Restoring the Authentic Jew.
Dr. Starr poses some very important, interesting questions about who Jesus is, what his real heritage was, and how this has gotten confounded in both history and art over the course of centuries.
Bernie is the author Escape Your Own Prison: Why We Need Spirituality and Psychology To Be Truly Free," which explores spirituality as a psychology of consciousness. His new book, Jesus Uncensored: Restoring the Authentic Jew, has been called “A powerful confirmation that when world religions find their...2017-01-051h 05
Bernie J Mitchell's tracksLondon Bloggers Meet Up Is Back! #LLBS 97The Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-12-1317 minBernie J Mitchell's tracksGoogle+ Is Back For More With Friends+Me Founder Alois BělaškaThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-11-2125 minBernie J Mitchell's tracksBrave New Work - #05 Rob Fitzpatrick Being Mindful & Agile About Our WorkplaceThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-10-2025 minBernie J Mitchell's tracksContent Curation With Trello And Publicate - Chris BradleyThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-09-2534 minBernie J Mitchell's tracksTrevor Twining From Cowork Niagara #LLBS 89The Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-09-0645 minBernie J Mitchell's tracksAlex Hillman on TrelloThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-07-0525 minBernie J Mitchell's tracksTom Lewis on Coworking Systems and HacksThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-07-0523 minBernie J Mitchell's tracksJudy Rees Riff's On TrustThe Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-06-2826 min
A Better World with Mitchell J. RabinMitchell Speaks with Rocky Anderson and Tara Margolin about Bernie SandersRocky Anderson and Tara Margolin speak with Mitchaell about the Bernie Sanders campaign and climate change. We're at a critical moment and let's learn about what's next.2016-06-161h 19Bernie J Mitchell's tracksBuilding A Coworking Marketing Plan Part Two #LLBS 84The Late Late Breakfast Show Podcast - Go to berniejmitchell.com2016-06-0934 min
A Better World with Mitchell J. RabinMitchell on Holistic, Historic View of Election - What are they doing to Bernie?Listen live on-line at www.abetterworld.tv or by phone! 602 753-1860 Or in Archive.
Wednesday, June 1, 6pm edt: This evening, Mitchell will speak about the absence of democracy in what is called the best Democracy in the world. He will review the current possibilities for a potential, stunning victory of Bernie Sanders based on a series of unusual circumstances continuing to show up in the DNC camp. He will speak of Bernie himself and what he represents as a value system and set of humane, eco-friendly, sustainable priorities for humanity, here and abroad.
It’s like the moment when FDR rose to the...2016-06-021h 09
Modern Marketing Engine podcast hosted by Bernie BorgesThe Impact of Digital Storytelling on Walmart’s ReputationChad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer.
On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writing content around themes like The Ripple Effect and Made by America.
View the show notes: http://www...2016-03-2940 min
Modern Marketing Engine podcast hosted by Bernie BorgesHow Walmart Today Was Launched to Celebrate the CustomerThis week's podcast features Chad Mitchell, Senior Director of Digital Communications at Walmart. Chad is an ex-politician who uses his communication and strategic thinking expertise to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today. In this episode you'll discover the process Chad and his team went through before launching the new blog.
Visit our show notes page for links to things we discussed:
http://www.socialbusinessengine.com/podcasts/how-walmart-today-was-launched-to-celebrate-the-customer2015-08-0439 min
A Better World with Mitchell J. RabinHolistic Healing by the Best: Dr. Bernie Seigel & His WisdomPurchase Bernie's Books, etc.
Dr. Bernard Siegel, known to most simply as Bernie. He has touched many lives all over the Planet.In 1978,
Bernie reached a national and then international audience when he began talking about patient empowerment and the choice to live fully and die in peace. As a physician who has cared for and counseled innumerable people whose mortality has been threatened by illness,Bernie embraces a philosophy of living and dying that stands at the forefront of the medical ethics and spiritual issues our Society grapples with today.
In May 2011, Bernie was honored by the Watkins Review...2013-10-241h 12
A Better World with Mitchell J. RabinBigger than Bernie; the real cost of the Bank BailoutA Better World with Mitchell Rabin discusses the emerging conscious, healthy, ethical, green & sustainable business paradigm, which promotes multiple bottom-line profit.
It's a model in which everyone profits in multiple ways, from happiness and health to fulfillment of entrepreneurial vision and wealth.
Mitchell explores alone and with special guests how this healthy, impassioned and more compassionate business model is not only more satisfying but more profitable in many ways. Satisfaction in one's business life, leads to greater fulfillment in one's personal and spiritual lives.
This leads to greater Gross National Happiness and the cultivation of cooperation, higher psycho-emotional development & supports the...2012-03-0830 min