Shows
SciPodWhat Happens When Companies Take a Stand Against Unethical Practices?Corporate responsibility is increasingly crucial for businesses, but it comes with challenges. Using Hershey as an example, Professor Bertrand Guillotin of the Fox School of Business at Temple University explores the chocolate industry's struggle with child labor in West Africa. Despite commitments to eradicate this issue, progress has been slow. He examines the changing governance landscape, evolving consumer expectations, and the impact of ethical concerns on business operations.
2024-08-0107 min
SciPodCEOs Face a Tough Challenge in Navigating the ‘Culture Wars’What is the impact of the ‘culture wars’ on American businesses? Professor Bertrand Guillotin at the Fox School of Business at Temple University explores this phenomenon using the case of Chick-fil-A, a fast-food giant caught in the crossfire of social issues. From its conservative Christian roots to recent attempts at inclusivity, he explores how CEO Andrew Cathy has so far navigated this complex landscape. Examining strategies other companies use to manage their stance in today's polarized climate, he highlights the challenges of balancing corporate values with social values.
2024-08-0107 min
SciPodInternational Companies in the Russian Market During the Ukrainian InvasionIn a recent paper, Professor Bertrand Guillotin and Julianne Sellin of Temple University discuss the difficult decision demanded of international companies operating in Russia at the beginning of the Ukrainian invasion. They explore this using the case study of Auchan, an international grocery retailer that had invested huge amounts of resources into the Russian market and had a tough decision to make.
2023-09-1308 min
SciPodExploring the Hershey Company’s Child Labour Case | Dr Bertrand GuillotinThe Hershey Company, one of the largest chocolate manufacturers in the world, produces and distributes millions of sweet treats every year. In 2019, an article on the Washington Post accused the company of failing to uproot child labour from its cocoa supply chain. Dr Bertrand Guillotin, an Associate Professor at Temple University’s Fox School of Business, recently published a case study that closely explores these child labour allegations against the Hershey Company.
2022-03-1607 min
SciPodChick-fil-A Successes, Failures and International Expansion Challenges amid LGBTQ ProtestsIn today’s corporate America, rapid growth and success often comes tied to some form of controversy. Perhaps one of the best examples of this is the restaurant chain Chick-fil-A. Driven by the huge popularity of its chicken sandwiches, Chick-fil-A had propelled itself to 10 billion dollars in annual sales by 2019. However, public backlash in response to donations made on behalf of the company to groups with anti-LGBTQ views has recently slowed the momentum down, raising questions about the viability of the company’s aggressive international expansion strategy. In a recent case study, Dr Bertrand Guillotin explores both the positive and...
2020-10-0908 min
SciPodA Framework Challenging Conventional Wisdom for Investing in Emerging EconomiesSince the 2008 global financial crisis, the US and other Western powerhouses have performed a U-turn in investing in globalisation, returning to the perceived comfort of protectionism, which involves imposing tariffs on imports to prioritise domestic industries. This has had a significant effect on developing and emerging countries, suppressing their economic growth by decreasing investment in the name of caution and reduced risk. Dr Bertrand Guillotin has recently challenged the conventional wisdom behind this approach in an effort to demonstrate that investment in these developing markets is not only advisable, but necessary for the growth and resilience of the global...
2020-09-2508 min
Informational Interview 2.0A LinkedIn Coaching ExperienceUsing LinkedIn strategically can drive career growth and spark innovation. Some 90% of recruiters use LinkedIn regularly. There are a number of ways ones can use LinkedIn to connect with new people, learn new skills and spark creative ideas that drive positive change.
On episode #1 of the Informational Interview 2.0 podcast, co-hosts Kevin Anselmo and Heidi Scott Giusto conduct a LinkedIn coaching session with Bertrand Guillotin, a Professor at Temple University’s Fox School of Business.
The episode begins by reviewing Bertrand’s LinkedIn strategy. We then go through his LinkedIn profile and provide feedback on how he i...
2020-05-1544 min
CATALYSTAI for evil. AI for good.Artificial intelligence is everywhere: our phones, our cars, even our fridges. What’s the catalyst for the world’s race to be the best at AI? How did we get here? And should we be slowing down? Host Tiffany Sumner and Bertrand Guillotin from the Department of Strategic Management at the Fox School of Business discuss the global AI race, who the leaders are in that space and the future possibilities and potential of AI in the workplace. Key Links Forbes: Artificial Intelligence (AI) Stats News: 50% Of Americans Optimistic And 50% Fearful About AI Follow Bertran...
2020-04-0626 min
FIR on Higher EducationFIR on Higher Education #52: Communications and Strategic PositioningThere is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education.
Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education. Among the topics addressed are:
Differentiation
Authentic marketing
Expansion into global markets
Communicators role in working with leadership on evaluating markets to explore
Communications strategies with accrediting bodies
Ar...
2016-04-0928 min